Galactic Fed

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Cooleaf

Describe what your company does in a single sentence.

Cooleaf is an employee engagement and recognition software platform that helps top companies to engage, motivate, and connect their people.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Galactic Fed to accomplish?

• Help us grow site traffic
• Improve our SEO
• Improve keyword rankings

SOLUTION

How did you find Galactic Fed?

Referral

Why did you select Galactic Fed over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Galactic Fed were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Galactic Fed supports Cooleaf in ongoing linkbuilding (earning high-quality monthly backlinks from relevant sites), digital strategy, and quarterly keyword research.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to Galactic Fed, we've experienced a 16% Increase in non-branded clicks, a 73% increase in keywords ranking in top 100 of SERP, a 72% increase in organic traffic, a 168% increase in non-branded impressions, and our site domain rating has increased by 7 points to 46.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Galactic Fed has consistently gone above and beyond to help Cooleaf grow! We love working with Jigmit, Michelle, and everyone else on the Galactic Fed team. We know we can count on them for timely recommendations and helpful insights on SEO and content strategy!

What was your primary form of communication with Galactic Fed?

Virtual Meeting

What did you find most impressive or unique about this company?

Our point of contact at Galactic Fed (Jigmit) is highly knowledgeable when it comes to SEO. We love working with him and we know we can rely on him to answer any questions we may have about how to improve our SEO strategy!

Are there any areas for improvement or something Galactic Fed could have done differently?

We're currently only working with Galactic Fed on link building and keyword research so I can't speak to their strength in other areas, but they have been a valuable partner for us in both link building and keyword research.

BACKGROUND

Please describe your company and your position there.

I'm the owner of global performance marketing channels at a fin-tech company offering an all-in-one financial platform platform for businesses with global presence.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Galactic Fed, and what were your goals?

Build and execute ppc strategy (Meta Ads and Google Ads focused) aligned with the hyper-growth stage of the business

SOLUTION

How did you select this vendor and what were the deciding factors?

Galactic Fed checked all the boxes needed while scouting for a performance marketing partner in demandcurve.com. Galactic Fed stand out with a proven record helping start-ups and large companies to scale with best practices across paid channels. we first w

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Galactic Fed owned end-to-end implementation of the PPC strategy. From the set-up process of the website form conversion landing page linked to our CMS system, to managing recurrent campaign optimizations across channels, and building the right automatized reporting tools to measure ad spend performance.

How many people from the vendor's team worked with you, and what were their positions?

We've a had a team dedicated with an team lead and 2 account managers focused in Google and Meta ads. Also, we had constant support from their tech team called GrowthLabs

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We engaged on a weekly basis with the Galactic Fed’s team to review performance. Their domain expertise, Martech savviness and solution-focused approach stands out as it aligns with the rapid pace required by the company's hyper-growth stage.

Describe their project management style, including communication tools and timeliness.

They provided full visibility of the implementations being performed, with an acute attention to detail and always willing to re-evaluate the initial plan needed adjustment to current needs.

What did you find most impressive or unique about this company?

Their strong technical knowledge with a human-centric personalized service touch stands out. It’s Galactic Federation is a high performing agency with a knowledgeable Martech support team.

Are there any areas for improvement or something they could have done differently?

Probably we had the opportunity to explore support in SEO, content gen, and other verticals that would result in a more comprehensive Growth strategy

BACKGROUND

Please describe your company and your position there.

I'm the Executive Director of the American Youth Literacy Foundation, Inc., 501 c 3, an all-volunteer nonprofit dedicated to bringing literacy to EVERY American child.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Galactic Fed?

During the pandemic we built the FUNetix "Learn to Read" app. We applied for and received a grant from Google for a $10,000 per month Google Ad Words spend to promote the FUNetix® app.

SOLUTION

How did you select this vendor and what were the deciding factors?

Through a random post on LinkeIn we heard that a top digital marketing firm was offering to do pro bono work for nonprofits; so we applied and told them our story. Galactic Fed understood our mission and wanted to help. The timing couldn’t have been better.

Describe the project in detail and walk through the stages of the project.

Galactic Fed has been managing our account for 2 ½ years flawlessly. They are excellent at what they do, applying algorithms and inputting data to optimize click through rates and conversions. We are able to spend the full $10k per month by keeping our conversion rates high using optimized SEO.

How many resources from the vendor's team worked with you, and what were their positions?

A wide variety of team members collaborated. We set up a shared Slack channel and worked with both engineers who managed some of the back end feedback loops on our website. We also worked with Galactic Fed's marketing team as well as their account managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We receive monthly reporting that demonstrates which search terms are pulling, where traffic is coming from and how our click throughs and conversions are performing.

We've been able to continuously try new variations in a wide variety of global markets as well as consistent efforts in the USA; and we have refined our strategy to optimize our ad spend, staying well above the Google requirements to keep the grant money flowing to the cause.

How effective was the workflow between your team and theirs?

Excellent communications and workflow. We didn't have the resources to manage this ourselves so we gave the necessary permissions to the GF team and they got it done!

What did you find most impressive or unique about this company?

They were willing and able to seamlessly engage with us in virtual environment, collaborate with our web and engineering teams and roll out the campaign with success and timeliness.

Are there any areas for improvement or something they could have done differently?

We've been continuously impressed with their work! We don't have any suggestions for improvement. The campaign has been flawless.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Aloa. We help startups and small businesses by providing them with software development services. I focus on the operations side of the business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Galactic Fed?

We were entering 2020 with a solid pipeline. However, due to the COVID-19 pandemic, we ended up losing a lot of the initial pipeline that we’d set up in Q4 of 2019.

We relied heavily on in-person referrals and networks for a lot of our deals. We tried to scale faster than we could, because everyone was working from home. We didn’t have any marketing efforts at that point. We were excited to work with Galactic to figure out our online image and paid ads.

SOLUTION

What was the scope of their involvement?

Galactic Fed helped us get our website and landing page in front of startups and small businesses looking to build their products or expand their product teams.

They helped us set up Google Ads from scratch, as we didn’t have any experience with it. They set up the accounts, helped us with how to best target those accounts, and created the best business strategy. We wrote the first draft of the Google Ads copy, and they took it from there.

At that point, we hadn’t put much thought into our landing page from a marketing perspective; we just threw things onto the website with no rhyme or reason. Galactic Fed took a look at our web copy, landing page design, and flow. Then, they recommended changes to the content and website structure to better optimize for conversions.

What is the team composition?

We work with four main people, including an account manager. He does everything for us. He gives us feedback on the copy, provides weekly performance reports, fine-tunes the marketing strategy, and optimizes our ads to get more conversions to the door.

A high-level person helped us set up the engagement, and he was our first point of contact at Galactic Fed.  Another person on the technical side has helped us with setting up Google Tag Manager, embedding the tracking codes, and integrating with Salesforce. Another point of contact helps us here and there with administration.

How did you come to work with Galactic Fed?

One of our founders knew one of their founders, and we were in a place where we needed to ramp up our digital marketing. Rather than going through the process of researching different firms and freelancers, we went with Galactic Fed.

How much have you invested with them?

We estimate it to be between $20,000–$30,000.

What is the status of this engagement?

We began working with them around March 2020, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve helped us close over $200,000 of deals revenue, all of which has come from ads. We went from less than 100 clicks and 1,000 impressions to around 200 clicks and 40,000–50,000 impressions.

How did Galactic Fed perform from a project management standpoint?

They’ve been amazing. Every Monday, Vic (Account Manager) sends us a report on a dedicated Slack channel. In the report, Vic provides numbers on ad spend, total spend convergence, cost of acquisition, total impression clicks, and click-throughs.

Each week, Vic also explains problems they encountered, like underperforming campaigns, and lays out his plan to better optimize them or put them on pause. We work together every week to figure out long-term goals, and we haven’t experienced a single issue. They’re awesome.

What did you find most impressive about them?

The initiative that the account manager shows every week is impressive. We don’t have a dedicated marketing person on our team, and we’re constantly working on products. We don’t have much time to look at dashboards and numbers every week and figure out the strategy or make decisions for underperforming campaigns. 

Things have been improving with each week, without us having to go to them asking questions. They make sure our bidding strategy is correct. We trust them to do what they need to do.

Are there any areas they could improve?

One minor thing would be to give us a long-term metric. We have some good short-term metrics, but we don’t have a good idea of a long-term metric or KPI. Part of that’s on us because we don’t have a defined marketing strategy, and we’re leaning on our account manager for most of that.

Do you have any advice for potential customers?

They should know what they’re looking for, whether that is more impressions,  clicks, or conversions. We didn’t figure that out until two weeks in, and they really helped us out. It would have been better if we already knew what we wanted to get out of the experience.

Another recommendation would be to come with examples, which we actually did. We already had a good idea of who our competitors were, and that sped up the onboarding process. Galactic Fed took a look at our competitors and their strategies, and they built our strategy around that.

BACKGROUND

Introduce your business and what you do there.

I’m the head of global marketing at a B2B SaaS company that helps organizations purchase things they need.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Galactic Fed?

We wanted to scale our PPC and Google Ads account to drive demand.

SOLUTION

What was the scope of their involvement?

We engaged them for SEO and PPC work through Google Ads and LinkedIn. However, they also advised on our overall strategy in addition to operating our advertising dashboards and identifying target keywords.   

What is the team composition?

I worked with Jack (CEO & Founder), Sam (Director of Advertising), Vic (Growth Marketing Manager), and Camilla (Growth Marketing Manager). 

How did you come to work with Galactic Fed?

They came highly recommended by a mentor of mine. Their approach to understanding the landscape and willingness to grow in the engagement appealed to us.   

How much have you invested with them?

We’ve spent between $25,000–$50,000. 

What is the status of this engagement?

We’ve been working together since January 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re tracking quality traffic to the website as well as lead volume and conversion to demo requests in comparison to spend. They’re constantly working to learn with us, iterate, and improve. We’re pushed to try new things because of our relationship. They’re also very receptive to feedback and feel like an extension of our team.  

How did Galactic Fed perform from a project management standpoint?

There have been times when they’ve worked over the weekend to make sure we completed last-minute projects. They were transparent and always willing to go the extra mile when we wanted to make changes to the project.  

What did you find most impressive about them?

They bring industry knowledge that allows us to move quickly through processes. We appreciated their reliability and flexibility in using the available resources to reach our goals. 

Are there any areas they could improve?

We probably could’ve done a more comprehensive ramp-up period and taught them about our business earlier on in the partnership. 

Do you have any advice for potential customers?

Teach them your industry to give them a good understanding of the space and your goals. Once you set forth those goals clearly, they’ll meet them.

BACKGROUND

Please describe your company and your position there.

I led the marketing dept. at Tenfold. While at Tenfold, 

1. We raised over $30M from investors such as Andreessen Horowitz and Salesforce Ventures
2. We grew revenue from $400k --> $7.5M ARR in just over 2 years
3. 87% of total company ARR came through leads generated from inbound marketing channels
4. Customers we acquired included T-Mobile, Western Union, Staples, BBVA, Adobe, Transamerica, and 400+ others

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Galactic Fed?

SEO targeted keyword ranking as well as backlink building and other tasks (guest blogging, marketplace review building, and more).

What were your goals for this project?

To organically rank for top keywords that our customers were searching for in order to drive targeted inbound leads for our product.

SOLUTION

How did you select this vendor?

I reached out to them after doing some digging around and tons of research.

Describe the project in detail.

Galactic fed not only found what keywords our customers were looking for, they then spent time ranking number one for all of those which resulted in and dramatic increase in inbound leads that turned into paying customers.

What was the team composition?

Galactic Fed's team is amazing at communication and always kept us in the loop with real-time data and results from their daily efforts.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

If you look at a product like SEMRush and search Tenfold.com, you will see that from during the time we used Galactic Fed (starting in June 2017 and ending in Oct 2018 - because I left the company), our site traffic per month increased from 4,089 in June 2017 to 27,410 in Oct 2018. Just amazing results and growth during their time with us.

How effective was the workflow between your team and theirs?

Tremendous. GF kept us in the loop non-stop and was always a pleasure to work with.

What did you find most impressive about this company?

Their knowledge, experience, and focus on actual results/data (vs. most agencies that are a lot of fluff).

Are there any areas for improvement?

Not that I can think of during my time with them, no.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of travel company that offers work & travel programs to remote workers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Galactic Fed?

We brought Galactic Fed on because we didn't have a marketing team, and needed help getting the product flow / pages built, getting payment integrated, setting up email cadences, and testing a budget for paid ads on Facebook / Instagram.

What were your goals for this project?

We want to get existing customers and also new customers signed up for our newest product / experience.

SOLUTION

How did you select this vendor?

The CEO of Galactic Fed was a customer of ours, and has worked with us for the last years on marketing services.

Describe the scope of their work in detail.

We had a few goal setting calls, followed by jumping right in to help us build. Their people take a really practical approach to building, ensuring that we only create what we really need to get the MVP off the ground, saving us time and money. They also helped manage a freelance designer and made that contractor feel like a part of the team. Together we built out about 10 webpages, send a 3-part email drip to our following, started paid ads to promote the program to new customers.

What was the team composition?

1 email marketing / tech + 1 paid marketing specialist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had 40 people sign up for the new program in the first two weeks, which was a really exciting result. We also had really strong conversion to a digital purchase from this new funnel, when previously we had a human sales team instead of digital conversion.

How effective was the workflow between your team and theirs?

Really easy, entirely on Slack, and always available.

What did you find most impressive about this company?

They feel like a part of the team both culturally and goal-wise. They jump right in and work with a passion as if they were a full-time member of our team. And they take a scrappy, MVP approach that saves time and money on the project.

Are there any areas for improvement?

It would be nice to see a project tracker more often to see where we stand in terms of progress, time, etc. This happened informally along the way, but less so in a consistent and weekly basis.

BACKGROUND

Introduce your business and what you do there.

I’m the head of communications for Ivee. We deliver on-demand IV therapy as a decentralized platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Galactic Fed?

We were looking to build a sustainable digital marketing campaign and acquire new users through paid advertising and organic search.

SOLUTION

What was the scope of their involvement?

We have worked alongside Galactic Fed to implement our Google Ads, Facebook Ads, and SEO strategy. We have a synergistic workflow in which our in-house team creates content and together we iterate on strategy and execution.

What is the team composition?

We communicate most directly with Zach and Irina (Managing Partners). There are also account managers for our SEO efforts, which has a team of 10 people, and for paid ads, which comprises 15 individuals.

How did you come to work with Galactic Fed?

They were recommended to us by a friend. She had worked with Galactic Fed with a previous company and gave us glowing reviews (which we can surely now attest to!).

How much have you invested with them?

Our yearly spend is about $150,000.

What is the status of this engagement?

We've been working with Galactic Fed since November 2019 and will continue to do so for the foreseeable future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over the past three months, Galactic Fed built 69 links and increased our referring domains by 520% and organic keywords by 700%. We’re listed on the first page for 10 of our targeted keywords. Our blog has also seen really high returns on backlinking endeavors. We expect our paid ads to reap the same level of results once turned on upon our hard launch.

How did Galactic Fed perform from a project management standpoint?

Galactic Fed is very responsive and generous with their knowledge.  We communicate mainly through Slack, which leads to instant replies to comments or concerns. 

Galactic Fed also created a dashboard for our marketing efforts. This makes tracking progress easy and efficient.

What did you find most impressive about them?

Their expertise in the space truly stands out. With Galactic Fed, all of their projects and advice look at our short-term goals and set the stage for long-term success within the company.

Are there any areas they could improve?

The communication between our content team and Galactic Fed was a little rocky at first, but once we established what each party is responsible for and when, it’s been running super smoothly.

Any advice for potential customers?

Be very open and honest about what you’re looking to improve. Even if you only articulate your goals and don’t know how to get there, Galactic Fed is good at looking in between and paving a way to find users in most spaces.

BACKGROUND

Please describe your company and your position there.

I'm a GM of Growth at a fin-tech company. I'm responsible for user acquisition and engagement.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Galactic Fed?

We hired Galactic Fed to launch Google Search for us and to manage / scale Google UAC and Apple Search Ads. Over the last year of working with them, we've leaned on Galactic Fed to cover gaps in in-house coverage and to augment our in-house team.

What were your goals for this project?

- Launch and scale Google Search - Manage, lower CAC, and increase spend for existing Apple Search Ads and Google UAC channels

SOLUTION

How did you select this vendor?

I had worked with the founder of Galactic Fed at a previous company and knew first-hand that he was knowledgeable about performance marketing.

Describe the project in detail.

We asked Galactic Fed to launch and scale Google Search from 0 to 6-figures in a few months. We've also had them manage existing Google UAC and Apple Search Ads campaigns. The goals have been to increase spend while lowering CAC and improving the quality of the customers we get from these channels.

What was the team composition?

We work with a Director of Paid Media on the Galactic Fed team. He manages all of the work on our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Galactic Fed has lowered CAC and increased spend for the channels they've managed. For example, they've lowered our Google UAC CAC by 11%, and they've scaled Google Search budgets from 0 to 6-figures in the first few months since launch.

How effective was the workflow between your team and theirs?

It's been great. We mostly communicate on slack and have calls as needed. Our contact at Galactic Fed is knowledgeable, proactive, responsive, and easy to work with.

What did you find most impressive about this company?

They were able to onboard very quickly. When we reached out to them we were in a pinch and needed someone to start managing the channels right away. They were able to deliver on that.

Are there any areas for improvement?

We haven't had any issues. At our scale, it makes sense for us to have an in-house acquisition team manage most of our spend, but in situations when we can't cover a channel in house, Galactic Fed has been perfect.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a software development outsourcing company. Startups leverage our platform and expertise so they can focus on building their business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Galactic Fed?

We were looking to start doing digital marketing, starting with Google Ads. They set up our accounts and actively manage them

What were your goals for this project?

We wanted to increase our pipeline of high quality leads through our website.

SOLUTION

How did you select this vendor?

We evaluated building an in-house team to manage our digital marketing strategy but ended up deciding to outsource it. We searched around for different agencies but heard good things about this one from a close friend

Describe the scope of their work in detail.

After we selected them we had a kickoff call to learn more about our company and goals. We worked with their team to come up with keywords, optimize our landing pages and an overall spend strategy. They give us a weekly update on campaigns and hop on calls whenever our team has questions.

What was the team composition?

I've worked closely with one account manager, but i am aware that they have a few other people working on aspects of our account. The account manager is very responsive and knowledgable.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a dramatic increase in leads through our website after they implemented the campaigns. We continually increase lead quality as well week over week as we tweak our campaigns. Very happy with progress so far.

How effective was the workflow between your team and theirs?

We communicate through slack and sometimes Google hangouts to talk through issues. They are very responsive, and our team is very happy with the workflow.

What did you find most impressive about this company?

They have a great knowledge of the space and even our industry. We can tell that they are making an effort to understand our business. They are very hands on as well and take as much time as necessary to make sure that everything is transparent

Are there any areas for improvement?

Honestly this has been a great experience, nothing comes to mind here