Galactic Fed

BACKGROUND

Introduce your business and what you do there.

I’m the head of communications for Ivee. We deliver on-demand IV therapy as a decentralized platform.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Galactic Fed?

We were looking to build a sustainable digital marketing campaign and acquire new users through paid advertising and organic search.

SOLUTION

What was the scope of their involvement?

We have worked alongside Galactic Fed to implement our Google Ads, Facebook Ads, and SEO strategy. We have a synergistic workflow in which our in-house team creates content and together we iterate on strategy and execution.

What is the team composition?

We communicate most directly with Zach and Irina (Managing Partners). There are also account managers for our SEO efforts, which has a team of 10 people, and for paid ads, which comprises 15 individuals.

How did you come to work with Galactic Fed?

They were recommended to us by a friend. She had worked with Galactic Fed with a previous company and gave us glowing reviews (which we can surely now attest to!).

How much have you invested with them?

Our yearly spend is about $150,000.

What is the status of this engagement?

We've been working with Galactic Fed since November 2019 and will continue to do so for the foreseeable future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over the past three months, Galactic Fed built 69 links and increased our referring domains by 520% and organic keywords by 700%. We’re listed on the first page for 10 of our targeted keywords. Our blog has also seen really high returns on backlinking endeavors. We expect our paid ads to reap the same level of results once turned on upon our hard launch.

How did Galactic Fed perform from a project management standpoint?

Galactic Fed is very responsive and generous with their knowledge.  We communicate mainly through Slack, which leads to instant replies to comments or concerns. 

Galactic Fed also created a dashboard for our marketing efforts. This makes tracking progress easy and efficient.

What did you find most impressive about them?

Their expertise in the space truly stands out. With Galactic Fed, all of their projects and advice look at our short-term goals and set the stage for long-term success within the company.

Are there any areas they could improve?

The communication between our content team and Galactic Fed was a little rocky at first, but once we established what each party is responsible for and when, it’s been running super smoothly.

Any advice for potential customers?

Be very open and honest about what you’re looking to improve. Even if you only articulate your goals and don’t know how to get there, Galactic Fed is good at looking in between and paving a way to find users in most spaces.

BACKGROUND

Please describe your company and your position there.

I'm a GM of Growth at a fin-tech company. I'm responsible for user acquisition and engagement.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Galactic Fed?

We hired Galactic Fed to launch Google Search for us and to manage / scale Google UAC and Apple Search Ads. Over the last year of working with them, we've leaned on Galactic Fed to cover gaps in in-house coverage and to augment our in-house team.

What were your goals for this project?

- Launch and scale Google Search - Manage, lower CAC, and increase spend for existing Apple Search Ads and Google UAC channels

SOLUTION

How did you select this vendor?

I had worked with the founder of Galactic Fed at a previous company and knew first-hand that he was knowledgeable about performance marketing.

Describe the project in detail.

We asked Galactic Fed to launch and scale Google Search from 0 to 6-figures in a few months. We've also had them manage existing Google UAC and Apple Search Ads campaigns. The goals have been to increase spend while lowering CAC and improving the quality of the customers we get from these channels.

What was the team composition?

We work with a Director of Paid Media on the Galactic Fed team. He manages all of the work on our account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Galactic Fed has lowered CAC and increased spend for the channels they've managed. For example, they've lowered our Google UAC CAC by 11%, and they've scaled Google Search budgets from 0 to 6-figures in the first few months since launch.

How effective was the workflow between your team and theirs?

It's been great. We mostly communicate on slack and have calls as needed. Our contact at Galactic Fed is knowledgeable, proactive, responsive, and easy to work with.

What did you find most impressive about this company?

They were able to onboard very quickly. When we reached out to them we were in a pinch and needed someone to start managing the channels right away. They were able to deliver on that.

Are there any areas for improvement?

We haven't had any issues. At our scale, it makes sense for us to have an in-house acquisition team manage most of our spend, but in situations when we can't cover a channel in house, Galactic Fed has been perfect.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a software development outsourcing company. Startups leverage our platform and expertise so they can focus on building their business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Galactic Fed?

We were looking to start doing digital marketing, starting with Google Ads. They set up our accounts and actively manage them

What were your goals for this project?

We wanted to increase our pipeline of high quality leads through our website.

SOLUTION

How did you select this vendor?

We evaluated building an in-house team to manage our digital marketing strategy but ended up deciding to outsource it. We searched around for different agencies but heard good things about this one from a close friend

Describe the scope of their work in detail.

After we selected them we had a kickoff call to learn more about our company and goals. We worked with their team to come up with keywords, optimize our landing pages and an overall spend strategy. They give us a weekly update on campaigns and hop on calls whenever our team has questions.

What was the team composition?

I've worked closely with one account manager, but i am aware that they have a few other people working on aspects of our account. The account manager is very responsive and knowledgable.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a dramatic increase in leads through our website after they implemented the campaigns. We continually increase lead quality as well week over week as we tweak our campaigns. Very happy with progress so far.

How effective was the workflow between your team and theirs?

We communicate through slack and sometimes Google hangouts to talk through issues. They are very responsive, and our team is very happy with the workflow.

What did you find most impressive about this company?

They have a great knowledge of the space and even our industry. We can tell that they are making an effort to understand our business. They are very hands on as well and take as much time as necessary to make sure that everything is transparent

Are there any areas for improvement?

Honestly this has been a great experience, nothing comes to mind here

BACKGROUND

Please describe your company and your position there.

I am the Head of Marketing at Alma, a venture backed, New York-based mental health company on a mission to simplify access to high quality, affordable care. We support providers with everything they need to start, run, and grow a private practice, including connecting them to clients seeking care.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Galactic Fed?

We hired Galactic Fed to be our digital marketing "team" and help us accelerate top-of-funnel leads to both our provider membership network and our client lead gen directory via paid search and paid social.

What were your goals for this project?

2-3x the number of inbound provider leads; 2-3x the number of inbound client leads

SOLUTION

How did you select this vendor?

I was connected to Galactic Fed on the recommendation of our marketing advisor at Sound Ventures. We had previously been working with another vendor, and hired Galactic Fed to audit and improve on that work.

Describe the scope of their work in detail.

Galactic supports us in digital strategy, creative direction, and campaign creation and optimization for all paid search and paid social (Facebook, IG, Linkedin) for both of our audiences. They also support on KPI dashboards, tracking, and reporting.

What was the team composition?

One point person for search and social, respectively, plus the ongoing support of leaders from the organization.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Galactic successfully 3x inbound leads for both audiences and continues to support us on bringing down CPL / optimizing campaigns for continued success / scaling to new markets.

How effective was the workflow between your team and theirs?

Very! Super collaborative, iterative, and generous. Galactic is a GREAT partner.

What did you find most impressive about this company?

Galactic is transparent about what they can and cannot deliver, and exhibit true partnership in their approach to goal-setting and execution. Being able to trust the vendor is delivering their best is essential in getting the leverage I need to focus on other areas of the business.

Are there any areas for improvement?

One area for improvement WAS communication and synthesis of results, but they have worked with us to deliver results and recommendations in a format that works ongoing for me and monthly for leadership.

BACKGROUND

Please describe your company and your position there.

I am the Director of Paid Social for a digital ad agency. We were founded by an ex-Google employee and we partner with our clients to drive long-term, sustainable growth. We specialize in Google ads, social media ads, SEO, Google Analytics, and Conversion Rate Optimization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Galactic Fed?

We worked together on a number of clients supporting one another on all facets of digital advertising. We supported the paid social efforts while Galactic Fed worked on all other digital marketing mediums such as Paid Search.

What were your goals for this project?

Scale the client in terms of customer growth, improving ROAS, and lowering CPA while increasing budget.

SOLUTION

How did you select this vendor?

Our CEOs knew one another and found an opportunity for us to collaborate on some great clients.

Describe the scope of their work in detail.

Galactic Fed managed all areas of our projects, from client communication and weekly reporting to executing the strategy on Paid Search and often website development. They were thorough in their analysis and preparation for each client meeting so that we could come with actionable strategies to continue scaling the client.

What was the team composition?

I have worked closely with several members of their account management and digital team along with client strategy conversations with their CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Galactic Fed was able to lower the cost per lead by a significant percentage in the first three months of working with the client. We also hear and see the fantastic feedback that the clients say about their work ethic, results, and communication.

How effective was the workflow between your team and theirs?

Workflow between our teams is excellent and shows no sign of diminishing. We communicate effectively and it shows in the level of detail we are able to provide the end client in terms of transparency and results.

What did you find most impressive about this company?

I have been thoroughly impressed by their communication and response rate. Even though their team is not always in the same location, you would not know it as they do not let any detail fall through the cracks.

Are there any areas for improvement?

Not at this time. They do an outstanding job of asking for feedback and taking any recommended improvements to heart.

BACKGROUND

Please describe your company and your position there.

I'm CEO of ChangeRoots, an app that empowers people to incentivize politicians prioritize our wellbeing over party loyalty. People reward politicians with micro-donations based on statements we publish on our feed. Users can also fund a politicians challenger to disincentivize toxic statements.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Galactic Fed?

We hired Galactic Fed to help us acquire our initial user base. We needed to acquire users at a low cost per download to get our app off the ground and demonstrate to investors we were a good bet.

What were your goals for this project?

Our goals were to get a cost-per-download (CPI) below $5 within 6 months of running facebook ads. We beat that goal within the first month, obtaining a $2.50 CPI in under three months.

SOLUTION

How did you select this vendor?

We had worked with another agency and were not happy with the result. I got recommended to Galactic Fed through a professional connection.

Describe the scope of their work in detail.

We did a discovery process where they learned as much as they could about our app, audience, brand and goals. That lasted 2 - 3 hour long meetings. In those meetings we mapped out what the process would be between our two teams.

Then it took about a month of onboarding, getting them approved to run ads on our Facebook account, trading concepts for ad creative and copy back forth and providing feedback on good potential audiences. We launched a email acquisition campaign in advance of our app launch to build our email list. Through that Galactic Fed tested different ads to see what was performing.

They made recommendations on changes to the way we acquired emails in our landing page. We tested multiple landing pages and ad sets to determine what worked best. When we launched the app, we launched our app download campaign. For that we had already determined an effective ad with effective copy.

We tested one set with a landing page and one without. We immediately got a strong cost per download below $4 and have optimized from that. It's been under 4 months as of writing this review (June 2020) and our cost per download has decreased each month.

What was the team composition?

We work primarily with a project manager who runs the process and an facebook ad specialist who executes the campaign. They are both very professional, great communicators and highly effective at their jobs. It has been a pleasure to work with everyone on the Galactic Fed team each step of the partnership.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since our app launch (under 4 months), we've acquired over 3,500 users spending under $20,000 on facebook ads. Our cost per download is at $2.50. Our monthly growth is 77%. These metrics are strong indicators that we have product market fit and are very attractive to investors that we are current courting.

How effective was the workflow between your team and theirs?

The project manager had been great. We get updates once a week every Monday that are thorough. We are immediately notified if any issue arises and Galactic Fed troubleshoots with us efficiently until all issues are resolved. Communication is clear and Zach (founder) checks in on us periodically to see if they can be doing anything better. I feel like we are in great hands with Galactic Fed.

What did you find most impressive about this company?

Results. They are highly skilled at acquiring users cheaply, which is something few can deliver on.

Are there any areas for improvement?

If I had to nitpick on something, I would say the onboarding process could have been a bit smoother. It took longer than we anticipated to get them up and running and ready to run ads for us, partially because we needed to get unusual approvals from Facebook since we run political ads. I don't think Galactic Fed built in that unexpected time leading to us starting a few weeks later than we desired.

BACKGROUND

Please describe your company and your position there.

I'm a Co-Founder and Partner at Webspearmint. Webspearmint focuses on the technical aspects of Digital Marketing including landing page development & optimization, conversion rate optimization, back-end funnels, and attribution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Galactic Fed?

We've worked with Galactic Fed as our paid media partner since mid-2019, this includes Facebook Ads, Google Ads, and Linkedin Ads for all our clients and partners that are in need of paid media services. With Galactic Fed, we are able to bring our clients their paid media expertise and bring in individuals to our funnels at a lower cost with higher quality traffic.

What were your goals for this project?

Our goal was to increase client trust and retention, both succeeding. This has a direct impact on our bottom line and keeps strengthening the relationship with clients when we recommend and work directly with Galactic Fed as they have done a fantastic job.

SOLUTION

How did you select this vendor?

We searched Google and fed some Facebook ads from several different agencies. After interviewing, none seemed trustworthy enough to bring onto our projects. We decided on Galactic Fed after hearing from a trusted resource and making a mutual connection.

Describe the scope of their work in detail.

Their scope revolves around paid media campaigns for clients in multiple different industries. There main objective is to decrease their average cost per conversion or lead cost by optimizing front of funnel ad campaigns using paid media channels such as Facebook, Google, and Linkedin. They set up and launch the campaigns from start to finish and manage the campaigns to increase results and lower costs.

What was the team composition?

I've worked closely with their account managers and a few specialists on the paid media side. The communication usually runs through the head of paid media or our direct account manager. This is streamlined and simple for each project through a slack channel and limited phone calls which I love.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Client retention has increased to over 6 months since using Galactic Fed, this is our main goal with working with another agency for paid media and has been an absolute success.

How effective was the workflow between your team and theirs?

The workflow is flawless. We communicate and work directly through slack and slack channels for individual projects in order to keep things separate. This is easy and streamlined for myself and all clients.

What did you find most impressive about this company?

I was impressed with their level of communication and expertise. Many agencies have great expertise and skills but not every agency is able to communicate and truly care about the end client like them, who acted as part of the company.

Are there any areas for improvement?

I have been happy with Galactic Fed and have very little negative comments to say about them as paid media partners. Working on the campaigns and communication has been great since the first few months of working together.

BACKGROUND

Please describe your company and your position there.

I'm the Founder and CEO at purpose.jobs. We connect top talent with purpose-driven startups based on values, experience and culture fit.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Galactic Fed?

Paid Media, SEO, and Growth Marketing

What were your goals for this project?

Our goal was to drive marketing qualified leads on both the talent and employer side with the lowest CPMQL possible.

SOLUTION

How did you select this vendor?

recommendation

Describe the scope of their work in detail.

Google Search + Display Galactic Fed launched on Google Ads with Search and Display campaigns. Their Search strategy has been geared towards driving a high-quality score (QS) to compete with large competitor budgets. More specifically, this includes longer tailed keywords that match dynamic headline landing pages and matching headline ad copy. While their Display strategy focuses on remarketing website visitors based on recency. Additionally, they have leveraged Search campaign conversion volume to unlock Smart Display campaigns. Due to lead quality being extremely important to purpose.jobs we were able to build a short feedback loop with their CRM to evaluate the lead quality and determine CPMQL. Giving us better insight on strategy and tactics that produced higher quality leads.

What was the team composition?

Zach Boyette https://www.linkedin.com/in/zachboyette/ Sam Lepak https://www.linkedin.com/in/samlepak/

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since Galactic Fed took over and launched our campaigns in the middle of 2019, Galactic Fed has been able to deliver the following results while working on a limited budget: Search CPA decrease 40.07% Display CPA decrease 94.12%

How effective was the workflow between your team and theirs?

We shared a Slack channel and they essentially become apart of our team.

What did you find most impressive about this company?

They produced results quickly and are amazing people.

Are there any areas for improvement?

Nope - they are the best! Highly recommended.

BACKGROUND

Please describe your company and position.

I am the Head of Product of Minerva

Describe what your company does in a single sentence.

We make predictions about US adults such as when they are likely to buy or sell a house.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Galactic Fed to accomplish?
Optimize ad creative for first-time homebuyer leads

SOLUTION

How did you find Galactic Fed?

Referral

Why did you select Galactic Fed over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from Galactic Fed were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Meta Ads Strategy Plan: A comprehensive strategy outlining budget allocation, campaign goals, and a structured plan for A/B testing and retargeting​​.
2. Creative Brief: Detailed specifications and recommendations for ad formats, messaging, and design to guide Minerva’s in-house team in asset production​​.
3. Campaign Setup in Meta: Complete setup and management of campaigns in Meta, ensuring accurate targeting, budgeting, and ad placements as well as an A/B/C/D test for 4 ads.
4. Industry Benchmarks Report: A document providing benchmarks for CPL, CTR, and CPC specific to the real estate industry, along with comparative analysis based on campaign performance​​.
5. Campaign Reports: Regular reporting on the performance of the ads, including detailed analysis and recommendations for optimization​​​​.
6. Feedback and Optimization Recommendations: Ongoing feedback and suggestions for improving ad creatives and overall campaign strategy based on performance data​​.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Improved Cost Per Lead (CPL): The CPL for Minerva's Meta Ads campaigns was successfully reduced and way outperformed industry benchmarks.
2. High Click-Through Rate (CTR): The campaigns achieved a higher CTR than industry benchmarks indicating strong engagement and effective ad targeting​​.
3. Effective Budget Utilization: The $6,000 budget was efficiently allocated, with balanced spending between prospecting and retargeting campaigns, maximizing the return on investment​​.
4. Increased Lead Form Completions: Optimized On-Facebook lead forms led to a high completion rate than our previous ads, minimizing drop-offs and increasing the number of qualified leads captured​​.
5. A/B Test Insights: The A/B tests provided valuable insights into which creative assets were most effective, allowing for data-driven decisions in future campaigns and enhancing overall campaign performance​​.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Galactic Fed delivered everything on time and was very responsive for all of our needs.

What was your primary form of communication with Galactic Fed?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most about Galactic Fed was their meticulous attention to detail and strategic approach to ad campaigns. Their ability to provide tailored, data-driven recommendations and benchmarks significantly improved our campaign performance. Additionally, their continuous feedback and support demonstrate a deep commitment to our success.

Are there any areas for improvement or something Galactic Fed could have done differently?

Nothing that comes to mind!

BACKGROUND

Please describe your company and position.

I am the Executive of a software company.

Describe what your company does in a single sentence.

We are an all-in-one construction project finance platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Galactic Fed to accomplish?

• Paid Ads
• Email Marketing
• Brand Awareness

SOLUTION

How did you find Galactic Fed?

Other

Why did you select Galactic Fed over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Galactic Fed were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Linkedin Ads
• retargeting via Google and Meta
• Google Ads (PPC)
• email marketing flows
• HubSpot/GTM setup

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Getting LI ads up and running: achieving a strong cost per marketing qualified lead (CPMQL) with sufficient lead gen. Other set up and initial management: setting up email marketing, google ads, and retargeting.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kelly has been incredible. She's been an invaluable resource in managing our multiple projects at the same time, being communicative, clear, and quick to execute.

What was your primary form of communication with Galactic Fed?

Email or Messaging App

What did you find most impressive or unique about this company?

They are very flexible! We've had rapidly changing needs, and the team has been able to digest updates and execute them quickly.

Are there any areas for improvement or something Galactic Fed could have done differently?

No!