Mavlers

BACKGROUND

Please describe your company and position.

I am the Director Of Marketing Operations of a media organization. 

Describe what your company does in a single sentence.

US media organization

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

• Backfill email dev and QA staff
• Convert ESP's (SFMC to Sailthru)
• Email Marketing Manager

SOLUTION

How did you find Mavlers?

Online Search

Why did you select Mavlers over others?

• High ratings
• Good value for cost

How many teammates from Mavlers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In 2023 we had to fill in some key email marketing operations positions quickly, and we reached out to Mavlers to fill in two positions; Email Marketing Manager and a QA Specialist.   We had a short-term agreement with them, and it was very successful.  As we moved through 2024 we decided to migrate to a new ESP's, and we re-engaged Mavlers and expanded their team to include dev resources as well.  We successfully migrated and Mavlers has been an extension of our internal ops team for over a year.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With Mavlers managing daily tactical tasks like Dev, QA, data segmentation, reporting, and deployments, we have freed up our internal resources to focus on more advanced projects. This has allowed us to streamline processes, enhance efficiency, and refine our business-as-usual operations while driving innovation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mavlers excels in project management, consistently delivering projects on time and remaining highly receptive to our feedback. I have a primary internal contact who coordinates with Mavlers' management, and we hold monthly meetings with our corporate contacts to discuss high-level initiatives and timelines.

What was your primary form of communication with Mavlers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Mavlers is highly adaptable to our business needs, whether it's supporting a unique initiative, realigning priorities, or adjusting processes. They take the initiative to research systems, configurations, and custom code independently, consistently bringing valuable insights and suggestions to the table.

Are there any areas for improvement or something Mavlers could have done differently?

Not at this time

BACKGROUND

Please describe your company and position.

I am the Digital Customer Experience Manager of Palmerbet

Describe what your company does in a single sentence.

We are 100% Aussie-owned and operated online betting platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

• Marketing campaign execution across various channels
• Campaign performance optimization
• Response time on resolution of issues

SOLUTION

How did you find Mavlers?

Referral

Why did you select Mavlers over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Mavlers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Campaign Execution and process optimization of all our direct Marketing campaigns in Marketing Cloud Exacttarget which included 1) Technical Setup and Integration including set-up of Custom DEs and populating them using SQL queries 2) Journey Builder configurations - Design complex multi-path journeys for VIP and Regular Customers including setting up Re-entry criteria, Exit Criteria as well as custom activities 3) Use Content blocs, AMP Script for rendering content for personalization across channels - Email, SMS and App 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1) Engagement metrics across Channel

2) Journey completion and goal achievement rates 

3) Revenue per customer

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mavlers team demonstrated exceptional commitment and capability in delivering our seasonal campaign. They demonstrated technical expertise through efficient journey builder driven campaign execution, effective customer segmentation DE using Automations as well as responsive support during critical campaign periods. They showed up and went beyond the scope to add value and support throughout the campaign. They did manage very complex SFMC campaign implementation very well. 

What was your primary form of communication with Mavlers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. Technical Capability and execution - Their implementation showed deep understanding of Exact target capabilities
2. Value addition beyond scope - Proactively stepped up on process optimization making campaigns and segmentation very efficient.
3. Critical period management - Stepped up during campaign period and demonstrated exceptional reliability with quick response time and access. They adjusted when time-sensitive adjustments were needed
4. Showed quick grasp of our business context and regulatory environment that impacts our business
5. Knowledge transfer and documentation - managed documentation and are helping with ensuring knowledge resides in single platform of our choice.

Are there any areas for improvement or something Mavlers could have done differently?

We're quite impressed with their work. 

BACKGROUND

Please describe your company and position.

I am the Design Director of a design company 

Describe what your company does in a single sentence.

Websites - Branding - Digtial

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

• Web development
• SEO

SOLUTION

How did you find Mavlers?

• Referral
• LinkedIn

Why did you select Mavlers over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Mavlers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I have enjoyed working with Mavlers over the last 4 years. Their expertise has been instrumental in the success of my online presence. During this time, they have developed approximately ten WordPress websites for me, each tailored to meet my specific needs and goals.

Mavlers excel in managing all technical aspects of these websites. They not only handle the development but also ensure that the sites go live smoothly. They are also on hand to fix any  technical issues that might arise.

Recently, I began utilising their SEO services, and I’m excited to see how they will enhance my websites’ visibility.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the last four years, the websites Mavlers have developed have significantly improved my online portfolio. The size and overall value of the websites I’m working on have increased, reflecting the successful work implemented by Mavlers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mavlers' project management is excellent. Communication from my project manager, Bonny, is great; she keeps me informed at every stage of the process and is always available to address any questions or concerns I have.

The team consistently delivers work ahead of schedule, which not only demonstrates their efficiency but also allows me to plan ahead and allocate resources effectively

What was your primary form of communication with Mavlers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They go out of their way to ensure that every aspect of my projects is executed perfectly, always striving to get it right. Their commitment to my satisfaction is evident; they genuinely care about ensuring I’m happy with the results.

The standard of their work is consistently high, showcasing their expertise and attention to detail. I also appreciate how they occasionally add their own creative touches to the websites, incorporating ideas that I may not have thought about or overlooked

Are there any areas for improvement or something Mavlers could have done differently?

We have encountered the occasional issue during the development of the ten websites Mavlers has created, which is to be expected. What stands out is their commitment to resolving any problems promptly. They are always on hand to put things right and are dedicated to continuously improving both their work and the service they provide

BACKGROUND

Please describe your company and position.

I am the Digital Operations Officer of a property surveying firm. 

Describe what your company does in a single sentence.

Property surveys and services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

Create new and update existing webpages for our website.

SOLUTION

How did you find Mavlers?

Online Search

Why did you select Mavlers over others?

• Good value for cost
• Company values aligned
• Speedy and clear communication

Describe the scope of work in detail. Please include a summary of key deliverables.

Follow a figma template to create and update approx 30 pages from our website, using the content provided. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Communication remained fantastic throughout the project and the pages were delivered successfully, we are very happy with the outcome.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were happy with the project management, it felt like they had dedicated enough resources for our needs and were very fast at responding to our communications. Delivery time was great.

What was your primary form of communication with Mavlers?

Email or Messaging App

What did you find most impressive or unique about this company?

Mavlers' speed, communication, and ability to deliver a good product while being competitive in price were great.

Are there any areas for improvement or something Mavlers could have done differently?

While we appreciated the enthusiasm to start on all pages at once, for the next set of pages we would be looking to have one page drafted and provided to us before starting on the rest of the pages, so that any tweaks/changes that need to be made can be done so on that first one without needing to be repeated on the rest, saving time and effort and avoiding any extra costs. 

There were a few things that our developers tweaked before we put the pages live, but we are looking to remedy this next time with a technical sheet or similar.

BACKGROUND

Please describe your company and position.

I am the Senior Lifecycle Marketing Manager of Business Insider

Describe what your company does in a single sentence.

Business Insider is an online publication that specializes in investigative journalism and financial and business news. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

• Have additional Marketing support for our Lifeycle team and operational work

SOLUTION

How did you find Mavlers?

Online Search

Why did you select Mavlers over others?

Pricing fit our budget

How many teammates from Mavlers were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We seeked the following support for our Email Marketing Team: 

• Monthly Sales - Each month, we launch a series of promotional offers for our audience 
• One Off Emails - Sending monthly emails to our users updating them on the top articles for the month 
• Updating our Emails with top articles every two weeks 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have many email projects that are urgent and require them to be done in a timely manner with minimal errors. In terms of project management, there were times when the list of request deliverables was lengthy but our Mavlers teammate was able to handle the responsibility and provided us with all of our emails quickly and efficiently. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects were always delivered on time. They responded with a positive attitude and always wanted to help with any additional projects we were running. 

What was your primary form of communication with Mavlers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love how easy it is to connect to our Mavlers teammate whenever help is needed. I was impressed with the enthusiasm to help with our projects. 

Are there any areas for improvement or something Mavlers could have done differently?

None that I can think of :)

BACKGROUND

Please describe your company and position.

 I am the Creative Director of a design company 

Describe what your company does in a single sentence.

We help our clients with marketing and design across print and digital platforms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?
Assist with digital development of Websites and eDM

SOLUTION

How did you find Mavlers?

Other

Why did you select Mavlers over others?

Other

How many teammates from Mavlers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We work closely with Pritpal Singh and his team to develop many different website projects on a regular basis. They help us develop websites. They are always flexible, to the point, and easy to work with. The quality of Pritpal's team is always fantastic, and our clients love the results. 
Because we work with Pritpal on a regular basis we cover off lots of different deliverables from helping manage, develop and impliment websites of many different kinds. Some sites are complex and others are more simple - all of which pritpal and his team execute very well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The end result is key for us as our projects are always evolving. Pritpal and his team always work closely with us to ensure the end result is flawless.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Pritpal and his team, including Dimple, have been our key points of contact and have always been very helpful in managing projects and staying on top of the work. They're efficient, economical, and precise with their work.

What was your primary form of communication with Mavlers?

Email or Messaging App

What did you find most impressive or unique about this company?

Pritpal and his team always go out of their way to find a solution to our issues. He's responsive even with the time zone difference.

Are there any areas for improvement or something Mavlers could have done differently?

The only thing we would like to see fixed which is more of a technical or procedure is coming up with a solution for 2FA when the mavlers team needs logins it's hard to time sharing the 2FA codes with them as the time difference could be a factor.

BACKGROUND

Please describe your company and position.

 I am the Senior Web Designer of an advertising & marketing company 

Describe what your company does in a single sentence.

Our company provides a myriad of creative, design and production services, from print, digital, photography and video production for both broadcast and social media with the utmost attention to detail.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

• Expertise
• Web Development
• Project Management

SOLUTION

How did you find Mavlers?

Referral

Why did you select Mavlers over others?

• High ratings
• Good value for cost
• Referred to me
• Company values aligned
• Professional to work with

How many teammates from Mavlers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A web development that can deliver a high-quality website tailored specifically for the doors and windows industry. The exceptional support and effective project management throughout the process is a must.

Our expected deliverables for this project include:

1. Comprehensive web development
2. Adherence to budget constraints
3. Effective project management
4. A professionally built website
5. Timely launch within the specified deadline

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Page Load Time
  • Very happy with the page load speeds.
• Lead Generation
  • Generated a targeted number of leads through website forms or calls-to-action.
• Delivery Milestones
  • Completing project phases within predetermined timeframes.
• Cost Targets
  • Keeping project costs within the approved budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I would like to take a moment to acknowledge two key individuals from Marvlers who have been instrumental in our project success:

• Dimple 
  • A remarkable asset to our team, Dimple consistently ensures projects are completed within budget while maintaining high standards of quality.
• Pritpal 
  • An outstanding project manager, Pritpal excels at fostering clear communication among all team members, which is crucial for our collaborative efforts.

Without these two, it will be very difficult to complete a project with confidence. I salute their professionalism and work ethic.

What was your primary form of communication with Mavlers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

This organisation is committed to continuous evolution and improvement. We seek partnerships that foster mutual growth alongside our talented and collaborative team of professionals.

Are there any areas for improvement or something Mavlers could have done differently?

At the moment, the team I am working with is doing well and meeting deadlines.

BACKGROUND

Please describe your company and position.

I am the Graphic Designer of Emanio Creative

Describe what your company does in a single sentence.

Marketing & Design Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

• Create Advanced Custom Fields Pages
• Configure User Registration

SOLUTION

How did you find Mavlers?

• Online Search
• Other

Why did you select Mavlers over others?

Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

We tasked Mavlers to develop 2 pages that would display content that is ever changing. Therfor we also asked them to set up Advanced Custom Fields that would allow this material to be easily uploaded & display in a consistant way. They made our page designs come to life & functional.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable outcomes were functional & design compliant page layouts and forms. The work they did was on time, clean, and aligned with the assignment. They we're also very reseptive to feedback, and we're always available to meet to clarify tasks, and check in on progress. Very successful project!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They gave us a timeline expectation & stuck to it! They responded to any revisions we had, and we're understanding when elements of the original designs we gave them changed. They provided useful insights, and we're available to meet over zoom to discuss the project when needed. Very clear communication from their team!

What was your primary form of communication with Mavlers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very responsive and receptive to the revisions we asked for.

Are there any areas for improvement or something Mavlers could have done differently?

Their team was great, nothing I can think of!

BACKGROUND

Please describe your company and position.

I am a Marketing Operations & Management at GradeCam LLC

Describe what your company does in a single sentence.

GradeCam is a technology company focused on creating effective, efficient, and economical solutions for addressing the evolving needs in education and business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

• Developed a rebranded marketing site for Gradient K-12 solution
• Developed a rebranded marketing site for existing GradeCam company site

SOLUTION

How did you find Mavlers?

Previous leadership

Why did you select Mavlers over others?

Pricing fit our budget

How many teammates from Mavlers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved the devlopment of a website based on designs provided for a new marketing website for Gradient K-12. This involved the development of 14 site pages using the new design. Pages included:

• Homepage
• Features page
• School & District page
• Pricing page
• Implementation and Training page
• Informative pages on key features: Formative Assessment, Summative Assessment, Paper & Pencil Assessment, and Online Assessment
• Article library with post template variety
• Default pages (Privacy Policy, Terms of Service, and Security information)

We had a deadline to launch the new site on August 1 with the back to school season.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Mavlers delivered on the requested pages and site projects by the proposed time. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was great at communications and helping with determining the best setup. We did struggle at the start of the project with development looking as desired, but the team was good about working with my team and communicating how to best streamline and structure the site so that future projects would be developed with fewer adjustments or troublesome layouts. Responses to question from me were very promptly answered.

What was your primary form of communication with Mavlers?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team was very prompt to respond and communicate with me in order to answer questions or to fix problems. The team was very friendly no matter how small the request or adjustment.

Are there any areas for improvement or something Mavlers could have done differently?

I liked having the shared Google doc for feedback, questions, and adjustments. This helped me to keep track of fixes or make notes that tend to get lost in an email exchange. 

BACKGROUND

Please describe your company and position.

I am the Sr. Marketing Automation Consultant of a business consultancy.

Describe what your company does in a single sentence.

Business Consultancy

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Mavlers to accomplish?

• Code a landing page template in Adobe Marketo
• Code an email page template in Adobe Marketo

SOLUTION

How did you find Mavlers?

Referral

Why did you select Mavlers over others?

Referred to me

How many teammates from Mavlers were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Overview
The project involves the creation and customization of an Email Template and a Landing Page Template within Adobe Marketo Engage. These templates will be used by the client to streamline their marketing campaigns, ensuring consistency in branding and improving overall engagement with their audience.

Key Deliverables

1 - Email Template

Design and Layout:

• Develop a responsive email template that adapts to various devices (desktop, tablet, mobile).
• Ensure the design aligns with the client's branding guidelines, including the use of specific colors, fonts, and logo placement.

Content Blocks:

• Include customizable content blocks for text, images, buttons, and social media links.
• Ensure easy editing of content blocks to allow the client to create various types of email campaigns (newsletters, promotions, updates).

Testing and Compatibility:

• Test the template across different email clients (e.g., Gmail, Outlook) to ensure consistent rendering.

2- Landing Page Template

Design and Layout:

• Develop a responsive landing page template that adapts to various screen sizes.
• Align the design with the client’s branding and website aesthetics, ensuring a seamless user experience.

Content Sections:

• Include customizable sections for headlines, body text, images, forms, and call-to-action buttons.
• Ensure the form integration is easy to set up, allowing for lead capture and tracking.

Functionality:

• Include options for embedding videos, sliders, and other interactive elements.
• Ensure that any embedded forms are connected to the client’s CRM system for lead capture.

Testing and Compatibility:

• Test the template across multiple browsers (e.g., Chrome, Firefox, Safari) to ensure compatibility.
• Provide support for testing the template’s performance (e.g., loading speed, mobile responsiveness).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate progress and success include ensuring that all elements of the email and landing page templates display and function correctly. This involves:

1. Consistent Rendering Across Devices and Browsers: The templates were tested and confirmed to work seamlessly across various devices (desktop, tablet, mobile) and browsers (Chrome, Firefox, Safari, etc.), ensuring a consistent user experience.
2. Correct Functionality of Interactive Elements: All interactive elements, such as forms, buttons, and sliders, were verified to work as intended, ensuring users can engage with the content without any issues.
3. Accurate Display of Design Elements: The design elements, including images, text alignment, spacing, and layout, were all displayed correctly according to the client’s specifications, providing a visually appealing and brand-consistent experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was exceptional. They consistently delivered items on time, often exceeding our expectations with their promptness. Communication was clear and proactive throughout the project, and they were always responsive to our needs. 
Whether it was addressing feedback, making adjustments, or providing guidance, they handled everything with professionalism and efficiency. Their ability to stay on schedule while maintaining a high standard of quality truly impressed us. Overall, it was a smooth and well-managed process that met all our requirements.

What was your primary form of communication with Mavlers?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about this company was their unwavering commitment to quality and attention to detail. They not only met our expectations but consistently went above and beyond to ensure that every aspect of the project was executed flawlessly. Their ability to understand our vision and translate it into highly functional and visually appealing deliverables was truly unique. 
Additionally, their proactive communication and willingness to adapt to our changing needs made the entire process smooth and efficient. It’s rare to find a team that combines technical expertise with such a strong client-focused approach.

Are there any areas for improvement or something Mavlers could have done differently?

We did not identify any areas for improvement.