OppGen Marketing

BACKGROUND

Please describe your company and position.

I am the Office Administrator of GB Law

Describe what your company does in a single sentence.

GB Law is a top Columbus personal injury law firm serving Ohio.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OppGen Marketing to accomplish?

• Improve ROI from paid search
• Increase SEO and organic rankings
• Redesign and rebuild website

SOLUTION

How did you find OppGen Marketing?

• Online Search
• Referral

Why did you select OppGen Marketing over others?

• High ratings
• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from OppGen Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

GB Law partnered with OppGen to help implement and execute the following items:

• Recreate the GB Law website, including a modern design, improved CMS system, and new digital strategy
• Implement paid search ad campaigns across Google Ads to increase case signups
• Launch YouTube advertising to help grow brand awareness
• Own SEO and content optimization to improve organic rankings 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

OppGen helped us: 

• increase PPC leads by 273%
• scale our ad investment by over 2x
• decrease our cost per lead by 54%
• increased our total number of new case signups by 40% 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

OppGen always delivers on time with the highest degree of performance. Whenever our firm has a change or needs something adjusted, they are always extremely responsive. 

What was your primary form of communication with OppGen Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everyone on the OppGen team is an expert in digital marketing. The continue to bring value that far exceeds our original scope of work. They work to understand our business and provide strategic guidance on what we should do now and in the future.

Are there any areas for improvement or something OppGen Marketing could have done differently?

None so far!

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of growth marketing for Aeroseal. We air-seal docks and building envelopes for residential, commercial, and new construction.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OppGen Marketing?

We needed help with technical work related to SEO and content writing.

SOLUTION

What was the scope of their involvement?

We started a statement of work with OppGen Marketing in August 2023. We work with them on a weekly and monthly basis. The output goals are helping us with website optimization for search, including everything from backend technical work, coding, tagging, meta descriptions, and keyword research.

They also write three monthly blog posts to help lift our organic search. We use Google Analytics and Semrush as primary tools. Our website is on WordPress, so they’re savvy with WordPress too.

What is the team composition?

We work with the founder and president of the organization, and Jack (SEO Manager & Content Marketing Manager) is our primary account manager.

How did you come to work with OppGen Marketing?

I worked with them at a previous employer. They were a great organization and trusted partners.

How much have you invested with them?

We’ve spent about $50,000.

What is the status of this engagement?

We began working with them in August 2023, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We know OppGen Marketing is successful by looking at metrics like organic traffic and increases in our organic sessions every month. Our organic sessions have increased by 84% year over year. Overall, their quality is excellent.

How did OppGen Marketing perform from a project management standpoint?

They always meet deadlines and stay on budget. Moreover, they’re communicative and responsive and truly act like an extension of our team.

We mainly use emails to communicate but also have status calls every two weeks.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Jack does an incredible job for us; he’s very responsive. Additionally, Zain (VP of Strategy) has been incredibly helpful with some of our technical issues.

What did you find most impressive about them?

OppGen Marketing is the best organization we’ve interacted with. They understand how to help our business and optimize for search as best as possible. Moreover, they’re exceptionally committed to helping their clients accomplish their goals.

Are there any areas they could improve?

We don’t have constructive criticism; they’re excellent partners.

Do you have any advice for potential customers?

Articulating what success looks like is the best element to ensure a successful engagement. Make sure you know what you’re looking for as results and share with OppGen Marketing as many insights as possible about the buyer’s journey and what you’re trying to do with optimized research. They can take it from there; they’re very committed and focused on the output.

BACKGROUND

Please describe your company and position.

I am the Owner of a financial services company

Describe what your company does in a single sentence.

Our firm specializes in helping individuals and institutions develop sound retirement strategies, including financial planning and investing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OppGen Marketing to accomplish?

• Generate awareness for our target audience on our unique services
• Generate marketing qualified leads
• Develop ongoing lead generation strategies for paid and organic
• Strategy to improve our customer journey and our customer messaging

SOLUTION

How did you find OppGen Marketing?

• Online Search
• Clutch Site

Why did you select OppGen Marketing over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from OppGen Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

OppGen helped support our firm with the following services: 

• Google AdWords PPC management
• Microsoft Ads PPC management
• Google Display advertising
• Remarketing
• Customer journey strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

OppGen helped improve our online lead generation from PPC by 315%. We have also increased our presence with our target audience which has increased our organic leads significantly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The OppGen team handled project management very well. All campaigns and assets were delivered on time to be reviewed and the campaign launched earlier than projected.

What was your primary form of communication with OppGen Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

OppGen connected with their PPC experts right away. From the first call, they've provided knowledgeable resources instead of typical sales people.

Are there any areas for improvement or something OppGen Marketing could have done differently?

It would be great if they expanded into website development but I understand their reasoning for staying focused on paid advertising and SEO.

BACKGROUND

Please describe your company and position.

I am the Partner of Bryant Legal LLC

Describe what your company does in a single sentence.

We help clients protect their rights in a variety of disputes against their employers by providing essential and candid legal guidance.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OppGen Marketing to accomplish?

• Increase lead volume
• Grow law firm

SOLUTION

How did you find OppGen Marketing?

Referral

Why did you select OppGen Marketing over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from OppGen Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

OppGen design and developed a brand new website for my law firm. After the website went live we continued to retain OppGen for their SEO services over the last 4 years. They have performed on-page and technical SEO on our website in addition to content creation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our website lead generation increased significantly during the time we have kept OppGen on retainer. Our leads have easily increased by 200% over the last couple of years. This was led by an increase in traffic from search engines due to higher keyword rankings that are directly related to our services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The projects were delivered on time. Their communication was prompt and direct so we did not have any missed expectations.

What was your primary form of communication with OppGen Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

They are open to client feedback and ensure that they deliver on what they promise. They are strategic in their content approach, so we get the maximum benefit from traffic.

Are there any areas for improvement or something OppGen Marketing could have done differently?

I hope they continue to expand their services into other areas of digital marketing such as video production and organic social media.

BACKGROUND

Please describe your company and position.

I am the Attorney and Executive at The Nesbitt Law Firm

Describe what your company does in a single sentence.

At The Nesbitt Law Firm, we focus on providing affordable and high-quality representation to each and every client who desires a financially stable future

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OppGen Marketing to accomplish?

• Get more high quality leads for our law firm
• Create awareness of our firm for our ideal client profile

SOLUTION

How did you find OppGen Marketing?

Online Search

Why did you select OppGen Marketing over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from OppGen Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

OppGen was hired to build out a lead generation campaign through paid advertising and search engine optimization. The key deliverables were the generation of leads and keyword optimization on the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The OppGen team was able to increase my marketing qualified lead volume by 85% while coming in well below the target cost per lead of $100.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Besides the great performance, I liked the the OppGen team was very knowledgable and willing to explain the paid advertising and seo technical items to me in detail. It allowed me to understand the OppGen teams recommendations and

What was your primary form of communication with OppGen Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

OppGen Marketing always provided stellar communication with me and my team. I knew what was happening, when it was happening, and how it was going to happen. We also worked directly with marketing experts, so our questions got answered quickly and with substance.

Are there any areas for improvement or something OppGen Marketing could have done differently?

Not really, the experience was fantastic.

BACKGROUND

Please describe your company and position.

I am an executive at Soaren

Describe what your company does in a single sentence.

Soaren, a wholly owned subsidiary of Peak Servicing, LLC, specializes in customer-centric financial solutions with proprietary underwriting and loan management systems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OppGen Marketing to accomplish?

• Drive high quality leads through paid advertising channels.

SOLUTION

How did you find OppGen Marketing?

Referral

Why did you select OppGen Marketing over others?

• High ratings
• Great culture fit
• Referred to me

How many teammates from OppGen Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• PPC Scope 
  • Advertising Channels: OppGen will leverage digital PPC channels, relevant ads, and LoanStream’s landing page to capture prospects that are a good fit for your product(s). The following channels have been identified and may be used for the initial launch: 
    • Google Search 
    • Bing Search 
    • Google Display 
  • SEO Scope 
    • On-Page SEO 
      • Every page on a website should be optimized with strategic keywords that your target audience is searching for. 
      • If your website isn’t utilizing a keyword strategy, linking to priority internal pages or providing meaningful content to users, search engines will catch on to that and rank you lower compared to your competitors. 
      • On-Page SEO describes how well your website is working in terms of content relevancy. 
      • Technical SEO If the technical foundations of a website aren’t utilizing best practices from the beginning, that can cause search engines to not index or crawl the site. 
      • Technical SEO is meant to correct or optimize issues related to the code or architecture of a website so that search engines can easily understand what’s being presented. 
    • Off-Page SEO 
      • Off-page SEO refers to certain online components that a company cannot directly control. 
      • This could be reviews, links, social media mentions and other items that people naturally tie back to a company’s website. 
      • Off-page SEO is very important for building credibility from Google’s perspective – may include the following: 
        • Citations 
        • Google My Business content posts 
        • Brand monitoring
        • oxic back removal 
        • Internal link building 
    • Local SEO 
      • Local SEO refers to how well your website is optimized for your target location. 
      • Most target locations are the actual city a business is located. 
      • If a business’ website isn’t showing up in the search results for their own target location, that poses a major hurdle for generating new clients and customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased lead volume by 15% and decreased cost per lead by 18%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The OppGen team was very responsive and always delivered on time.

What was your primary form of communication with OppGen Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

OppGen was extremely communicative and strategic. They always brought ideas and were fully transparent.

Are there any areas for improvement or something OppGen Marketing could have done differently?

Everything was great.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of corporate marketing at a residential home building company. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OppGenetix?

We wanted to utilize PPC and SEO to drive sales leads.

SOLUTION

What was the scope of their involvement?

Their main involvement is managing PPC through Google Ads. On a daily basis, they do ad copy and keyword changes, as well as visual optimization, to increase leads. Their team helped us define our strategy and implement it. 

What is the team composition?

I’ve had one primary point of contact who is one of the partners at their firm. There are five additional team members that we’ve interacted with. 

How did you come to work with OppGenetix?

I met the founder of OppGenetix through networking and we built a relationship for several months prior to discussing doing business together. 

How much have you invested with them?

We’ve invested over $1.2 million during the course of the engagement. 

What is the status of this engagement?

We began our ongoing relationship in September 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We monitor the conversion rate from traffic to lead. We also look at the cost per click versus who becomes a customer. They are brilliant at what they do, and we are able to adapt based on what we see in the metrics. 

How did OppGenetix perform from a project management standpoint?

They make their work approachable and understandable, involving the client in the process. They’re very communicative, in person and virtually. We communicate through emails and phone calls in addition to occasional in-person meetings. 

What did you find most impressive about them?

Unlike other vendors who are only concerned with generating leads, they care about if the leads we get convert into paying customers. One of the founders has an accounting background, and his expertise has helped him instill a very logical methodology with their team. 

Are there any areas they could improve?

A great agency doesn’t always have to agree with the client, it is okay to push back a little or disagree. 

Do you have any advice for future clients of theirs?

It’s important to put everything on the table so they can understand your company holistically. Additionally, it might take more time to see results, but the improvements they make lead to sustainable growth over time.

BACKGROUND

Please describe your company and position.

I am an executive of Tech Critic

Describe what your company does in a single sentence.

We are a consulting firm 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OppGen Marketing to accomplish?

• Drive More Leads
• Run Strategy

SOLUTION

How did you find OppGen Marketing?

Online Search

Why did you select OppGen Marketing over others?

Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We had hired them originally to just look at our account and see what we were doing wrong BUT than quickly realized that it was a mess so we brought them on for the full suite of services. It was phenemonal and the results have been great. Zain is awesome. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

12% increase in overall SOW's signed. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They did deliver on time on everything that was promised, there were some hiccups but that was because we did not explain our needs 100% correctly and they corrected that quickly. 

What was your primary form of communication with OppGen Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team. 

Are there any areas for improvement or something OppGen Marketing could have done differently?

Being in the same office building as us, would been awesome to work side by side. 

BACKGROUND

Please describe your company and position.

I am the GM of Dr. Ink Eraser

Describe what your company does in a single sentence.

Tattoo removal clinic.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OppGen Marketing to accomplish?

• Grow monthly revenue
• Improve online presence

SOLUTION

How did you find OppGen Marketing?

• Online Search
• Other

Why did you select OppGen Marketing over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from OppGen Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The team at OppGen was contracted to provide paid search marketing, paid social advertising, develop and design a new website, and conduct SEO on the new website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

- OppGen produced over 180 new leads per month - OppGen improved our first time customers by 50% - OppGen increased our monthly average revenue by over 40%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team always delivered projects on time and on quality. Whenever an issue came up, everyone was on it working to help provide guidance and support.

What was your primary form of communication with OppGen Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive thing to us compared to other agencies we evaluated was their team's knowledge and capabilities. Every person knew their stuff.

Are there any areas for improvement or something OppGen Marketing could have done differently?

None I can think of.

BACKGROUND

Please describe your company and position.

 I am the Account Manager of a video production company.

Describe what your company does in a single sentence.

We are an award-winning video production company in Columbus, Ohio.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire OppGen Marketing to accomplish?

• Create campaigns to get us more video production opportunities
• Drive website traffic
• Retargeting

SOLUTION

How did you find OppGen Marketing?

• Online Search
• Referral

Why did you select OppGen Marketing over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from OppGen Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

OppGen collaborated with our team on the following services: 

• Retargeting to existing clients and prospects via Google and Microsoft
• Run Google Ads campaigns to generate more video production opportunities
• Drive branded website traffic

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the past few years, OppGen has lifted brand traffic by 160% while producing 2.7x more video production leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been outstanding, everything is always delivered on time and effective.

What was your primary form of communication with OppGen Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

OppGen Marketing touts a direct-to-expert model, and it's valid. We always deal with digital experts that provide great strategy.

Are there any areas for improvement or something OppGen Marketing could have done differently?

None I have experienced.