Megaphone Marketing

Please describe your company and your position there.

I'm the managing director of sticker printing company

For what projects/services did your company hire Megaphone Marketing, and what were your goals?

Originally Megaphone managed our Facebook ads. After a few months of decent results, we then had more in our budget to get Megaphone on our Google Ads too. This then took a massive turn and increased our sales dramatically and now Megaphone are about to take over our socials too. We have so much faith in Megaphone!

How did you select this vendor and what were the deciding factors?

Our account manager was really helpful, catered to our niche market and industry rather than a set formula. This gave comfort knowing that strategies weren't just cookie-cutter formulas but custom work was being done for us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

At the very beginning of our journey with Megaphone, there were a lot of meetings and back and forths to make sure Megaphone knew what we were all about. We were constantly revising ads and content to make it sound more like us. A lot of care was taken to make sure our ads were in line with our values and worked well for us.

How many resources from the vendor's team worked with you, and what were their positions?

We work predominantly with our account manager but when needing advice from other teams such as the design team or even IT engineers, our account manager would contact them for more info and pass them to us.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were aiming for more efficient ad spend. This was measurable where average order values went up, click-through rates increased as well as over return on spend. We noticed an increase of visitors on our site which then led to more leads and sales.

How effective was the workflow between your team and theirs?

Really easy process where Claudia, our account manager, is totally on top of everything! There may be so many email chains and projects happening which I can't keep track of but Claudia will make sure everything is followed up.

What did you find most impressive or unique about this company?

How stress-free this process is! A lot of marketing agencies focus on volume of customers without fine-tuning the results and strategies. Usually, you'd have to be on top of agencies and almost constantly guide them to what you need. Megaphone definitely don't do this! They do all the work and you don't have to chase them up on anything, then, results just appear!

Are there any areas for improvement or something they could have done differently?

Not really. We had to slowly gain traction and make sure everyone was on the same page before Megaphone managed more of our marketing accounts. I feel like we did this at a good pace, also because they were very transparent that we shouldn't just be throwing money at marketing thinking it will do the job.

Please describe your company and your position there.

I'm the director of a hair care brand present in Australia and New Zealand.

For what projects/services did your company hire Megaphone Marketing, and what were your goals?

Our brand has been in the marketing for over 3 years and marketing was always a struggle for us, acquiring new customers and promoting our products to its right audience. We hire Megaphone to increase our presence thus sales in the Australian and NZ markets.

How did you select this vendor and what were the deciding factors?

I've searched for top marketing agencies in Australia and decided to go with Megaphone after having a meeting with them and hearing their ideas and proposals to add value to my business.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I first had a call with their business development who took the time to understand my business, its values and what it is about. After couple days we had a zoom meeting where she presented their proposal, with goals, and steps to be taken to achieve my objectives.

How many people from the vendor's team worked with you, and what were their positions?

I first work with their business development manager and once the proposal was approved I was introduced to my account manager.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As soon as we started following the outlined plan I've noticed an increase in sales. The first month, was a bit slow as we were finding the right audience that fit my demographics, but could definitely see and improvement from the second month and now in the third month I'm nearly breaking my sales record of all times operating the business.

Describe their project management style, including communication tools and timeliness.

I love working with my account manager. She's a bright online marketer who works hard and has a lot of great ideas. We keep very casual which creates a great bond and energy to work together in achieving our objectives. We normally meet on zoom once a week to catch up on the campaigns, results, bounce ideas and plan what's next. She's also available anytime I have questions or whatever business-related needs I may have. I would say that makes all the difference for me, as I can build that trust in someone promoting my business.

What did you find most impressive or unique about this company?

Their attention to detail, meaning, truly understanding the core of your business and finding exactly who are your dream customers and where they are congregating, then bringing them into your store and converting into sales.

Are there any areas for improvement or something they could have done differently?

I suppose there is always room for improvements in any business but If I was to suggest something it would probably be set the expectations right for their customers. By that I mean, explain that in the beginning sales may start slow, but as the months goes by, and they have a better understanding of your audience demographics it will increase. In my case, the first month was slow (and I was worried), but in the following months it quickly picked up and is now only going upwards.

Please describe your company and your position there.

I am the founder of Boba Barista. Boba Barista is a small Australian business that specialises in DIY Bubble Tea kits & ingredients.

For what projects/services did your company hire Megaphone Marketing?

I started Boba Barista by myself, with the business goal of making it easer for the everyday consumer to become their own Boba Barista. However I didn't have the in house expertise nor time to learn marketing. I tried marketing myself however my advertisements were very costly and inefficient. Thus Megaphone came into the picture and things have never been better. Megaphone have set up my facebook ads, google ads, email marketing campaigns and also have helped Boba Barista to get featured in 5 x major publications.

How did you select this vendor?

I contacted a marketing agency that was recommended to me and a few independent marketing experts. I decided to try marketing on my own for a while but it wasn't very effective. Megaphone reached out to me and set up an interview. After I heard their proposal and read their reviews. My partner and I chose Megaphone to be our vendor as they had worked with a few businesses we recognised. One of those businesses happened to have a partnership with my partner therefore we knew we were in good hands.

Describe the scope of their work in detail.

After onboarding with Megaphone. Our account manager started implementing our marketing plan straight away. I had been told form other advertisement vendor's that this process would take up to 6 weeks to starts however Megaphone started it right away. I am extremely impressed with Megaphone's turn around time. Over the last three months, Megaphone have launched facebook ads, google ads, instagram ads, and 5 major publications (Broadsheet, Urban List, Pedestrian TV, LifeHacker & Buzzfeed) Megaphone have also helped us create content and digital media for our social media as well as implemented design aspects and functions on Boba Barista's website.

What was the team composition?

I've worked very closely with my account manager who has organised all of our with Megaphone's other teams such as their in-house creatives team, design team, and web-development team to execute all of our projects.

Can you share any outcomes from the project that demonstrate progress or success?

Megaphone has continuously provided successful outcomes, month after month. Below are some of July statistics compared to June: - Total conversion value: $60,964.57 (Up 141% from June) - Increased store visits by 107% - Increased store conversion rate by 8% - Increased total orders by 133% - Smashed our 300 orders a month goal & hit 1017 - Increased Instagram followers by 1000s - Featured in Urban List, Pedestrian TV, Lifehacker & BUZZFEED

How effective was the workflow between your team and theirs?

I have monthly meetings with our account manager to discuss results and goals. Additionally, we communicate regularly over email. I receive regular updates. I am very impressed with the workflow. It's very easy-going which means less stress.

What did you find most impressive about this company?

Megaphone is committed to producing great results and creatives that align with our business. Megaphone can easily adapt and understand what their clients need. I feel confident that I can scale my business with Megaphone.

Is there any area for improvement or anything that could have been done differently?

No, Megaphone are constantly striving to improve their services so I don't have any recommendations yet.

Introduce your business and what you do there.

I’m the director of a music school. We offer classes online nationally and internationally, as well as face-to-face in Melbourne.

What challenge were you trying to address with Megaphone Marketing?
We were looking for a partner to help with marketing and advertising as we were adding more teachers.

What was the scope of their involvement?
Initially, we were launching campaigns for guitar, piano, songwriting, singing, etc. classes. Megaphone Marketing strategized with us and managed a lot of the content. That platform wasn’t really working best for us, so we began focusing more on Google Ads. They’re also doing social media marketing via Facebook.

What is the team composition?
The case manager is always our point of contact. We’ve worked with six different managers over the course of our engagement. There’s a team working on their side, but we don’t interact with them much.

How did you come to work with Megaphone Marketing?
I found them on Google. They were down-to-earth, gave a professional pitch, and had a great background, so I decided to work with them.

How much have you invested with them?
So far, we’ve invested between $60,000–$90,000. We spend about $20,000–$30,000 a year.

What is the status of this engagement?
We began working together around January 2019, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 
We’ve seen 20%–30% growth in our business. Megaphone Marketing represents our brand well, gets the information across efficiently and correctly, and gives excellent strategic input to help optimize our marketing and advertising efforts. We’re quite satisfied.

How did Megaphone Marketing perform from a project management standpoint?
Each case manager we’ve worked with has had different strengths and weaknesses, some seeming to do better than others. The strengths that continue across the board are strategizing and re-strategizing as needed to achieve maximum results for our investment. They are accountable and communicative. We use email and phone for communication.

What did you find most impressive about them?
Their biggest strength is the ability to re-strategize in order to get results. They have excellent customer service and know what is worth the investment, or not, on social media. They’re also easygoing, never making us feel like we ask for too much.

Are there any areas they could improve?
There is room for them to expand into working with different platforms. We are mainly using Google. If the desired results aren’t being seen, it would be nice to have a more complete plan, along with different options, to achieve them.

Do you have any advice for potential customers?
They’re a team that’ll feel like part of your own, working well with whomever you place them with and in the various aspects of your business. They also give realistic pitches and deliver them.

Introduce your business and what you do there.

I’m the director of marketing at SunRidge Farms. We’re a manufacturer of organic foods in the consumer packaged goods and bulk foods industries.

What challenge were you trying to address with Megaphone Marketing?

We’d never done e-commerce before the pandemic. After COVID-10 we realized we needed an online presence, so we partnered with Megaphone Marketing to help us develop it.

What was the scope of their involvement?

We specifically needed advice on how to set up our original website before we handled newer technologies in the backend with WooCommerce.

They’re now handling our Facebook media, as well as our Facebook and Google advertising. We’ll be expanding our role with them in other social media platforms as revenue increases.

What is the team composition?

We have two primary contacts: the CEO, who at the time we formed the relationship wasn’t in that position, and Marina (Account Manager). She is our primary business development person. She handles all the nuts and bolts on a day-to-day basis. However, based on conversations with them, I know that there are many others involved in the process on their team.

How did you come to work with Megaphone Marketing?

In one of my international travels, I was in Australia, and we came across each other. About a year later, I received a phone call out of the blue.

I’d been seeking out a partner for a while, but almost everybody we’d talked to wanted to engage in significantly greater financial commitments than those we were capable of making at the time. Megaphone Marketing came in with a great, open, and non-pressure environment to service us. It appealed a lot to our management team, and it was exactly what we needed. Since then, we’ve had a fabulous partnership.

How much have you invested with them?

We’ve spent between $25,000–$50,000 in the first year, and we expect it to extend.

What is the status of this engagement?

We started to work with them in May 2020, and we officially signed the contract in June. Our relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We didn’t have a modern website, and they helped us to get a platform on the backend that gave us additional growth in marketing as we developed our team. Therefore, moving into the 21st century has been one significant aspect and a metric by itself.

Also, we’ve seen improvement with the ad campaigns that we’re currently running or testing. Actually, on the last two campaigns, the return on our ad spend was five and eight times greater.

How did Megaphone Marketing perform from a project management standpoint?

Their performance has been outstanding. The management, communication, coordination of the project, and project detail are exceptional. They’re a fantastic company.

We communicate with them through a combination of video conference calls every couple of weeks and frequent emails. Since they’re based in Australia and we’re here on the West Coast, we have to deal with time zones. Megaphone Marketing was planning to open an office in Los Angeles, but COVID-19 delayed the plans by about a year. They expect to have it ready by the end of 2021, and it’ll obviously make our communication with them much easier.

What did you find most impressive about them?

The significant difference for us is the flexible structure of their work and their contracts. They’re willing to listen to the customer and their needs, especially if they’re unsure of what to do.

Unlike other 75 companies that I’ve interviewed over the past four years, I’ve found that Megaphone Marketing doesn’t demand upfront, outrageous contracts. They’re more committed to results, and they give you 90 days to prove themselves — which they do without fail. We didn’t have a six-months or one-year contract with no assurance of whether it would work or not, and the costs were far less compared to other companies— their approach is just fabulous.

Are there any areas they could improve?

Honestly, I don’t think we could’ve approached it any differently. I can’t speak for other industries or customers that they have, but I think they do a pretty fabulous job. They improve upon everything they do, and they’re dynamic and young. When they make a mistake, they’re able to recognize that they don’t know everything, and then they work to correct it. I’m very impressed with them.

Do you have any advice for potential customers?

I would wholeheartedly recommend you to give them a shot. Give them 90 days and let them show you what they can do. Then, listen and trust the advice that you’re receiving from them.

Introduce your business and what you do there.

I'm the CEO and owner of Skin Haven RX, an online e-commerce skincare company that is focused on oxygen skincare.

What challenge were you trying to address with Megaphone Marketing?

Run our marketing for conversions through Facebook ads to help us gain sales. increase our customer email list, & increase our social media awareness. 

What was the scope of their involvement?

Buy facebook ads on our behalf, update our website to improve customer experience and conversion performance, create content for our Facebook ads.

What is the team dynamic?

An account manager, content creator team, & us (the client)

How did you come to work with Megaphone Marketing?

Discovered through a Facebook advertisement showcasing their client successes of increased sales through strategic Facebook ads management. 

How much have you invested with them?

$31k

What is the status of this engagement?

Completed 

How did your relationship with the vendor evolve?

We achieved establishing a new website with a better visitor experience that allowed us to get sales and grow our email list.

How did Megaphone Marketing address the challenges that arose?

I was put in touch with the CEO who was compassionate, honest and who stops at nothing to make sure his clients are happy with his service. He is easy to reach and is genuine through and through. The account manager was easy to reach by simple text or email.

Describe the impact this engagement has had on your business.

We were able to finally have a recognizable brand, have sales, and have a larger email list to remarket.

How was project management handled?

After onboarding you are appointed your account manager who manages ad spend, content creation, and copy writing. Your account manager has access to other team members who will also help create content.

Is there anything that the vendor did well or that you would consider a strength?

My business had an increase in sales & email list.

In what specific areas can they improve?

Checking errors in copy & other areas of writing content

What advice do you have for clients with similar needs to yours?

Trust the process

Please describe your company and your position there.

I am the owner and founder of a Corporate Gifting company. We specialise in creating long lasting gifts that are guaranteed to generate referrals for our customers - Real Estate, New Home Builders, Developers & Corporate.

For what projects/services did your company hire Megaphone Marketing?

We needed someone to manage & help us with social media ads. For us it was about attracting new customers and getting our name out there. We are very busy so it is such a relief to have someone that understands social ads and can achieve such great results.

How did you select this vendor and what were the deciding factors?

We referred Megaphone by a friend who uses them & has achieved great results.

Describe the project in detail and walk through the stages of the project.

We had an initial meeting with Megaphone and explained what we were after. After discussing what we wanted from this project, they came back to us with an idea of what they could create for us. It was good to work together on what we wanted but also with their expert advice.

How many resources from the vendor's team worked with you, and what were their positions?

We mainly work with one of the Megaphone team for our social ads.

Can you share any outcomes from the project that demonstrate progress or success?

We have seen a huge increase in the number of enquiries for our Create Your Own section from Instagram. Have seen an 18x ROAS through FB ads since starting in April with Megaphone. Our website sales have increased by 73% since starting social ads. Total orders have increased by 71% since starting social ads

How effective was the workflow between your team and theirs?

They are a pleasure to work with. We speak a lot over email but she is always on the end of the phone for a chat and we regularly catch up over Zoom to discuss monthly reports and where we are at with our current campaigns. Lara is extremely good at explaining & a pleasure to work with.

What did you find most impressive or unique about this company?

They are extremely down to earth, relatable & easy to talk to which is great when you, as a person, don't know much about ads & it can be quite intimidating. They seem to have a great client base.

Are there any areas for improvement or something they could have done differently?

Their recent reports that have been upgraded are a great improvement for me to see how the month has gone!

Please describe your company and your position there.

I am COO of OzHealth Pharma. OzHealth Pharma is an Australian Pharmaceutical Company owned and operated by a Team of Pharmacists, dedicated to meeting your specific health needs.

Our goal is to provide innovative safe products with a clinical base that enhance the quality of every day life. We have products for pain relief, weight loss, foot care, arthritis, migraine and tension headache and general well-being.

For what projects/services did your company hire Megaphone Marketing, and what were your goals?

Digital Marketing, goal to achieve a profitable ROI.

How did you select this vendor and what were the deciding factors?

Their credibility in the market and their ability to provide a holistic approach to our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The team is very reactive to communication and is always happy to take phone calls to clarify anything We have fortnightly calls to discuss strategy and next steps which makes me feel confident they’re always thinking ahead and planning for the future too.

They have tested so many new creatives, angles and ideas, we have decided to expand some branches of the brand into other markets Our returning customer rate has increased Email marketing has been a bigger selling point for us since Megaphone Marketing created the flows

How many resources from the vendor's team worked with you, and what were their positions?

Senior Account Manager and 3 Account Managers as well as the Business Development manager

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overall we’ve seen a monthly growth from Facebook and Google advertising, that is leading to daily sales bringing a profit for us

How effective was the workflow between your team and theirs?

Excellent, we use slack and have a fortnightly WIP Zoom call.

What did you find most impressive or unique about this company?

They are responsive, proactive, and they take initiative.

Are there any areas for improvement or something they could have done differently?

If they had a in house developer readily available.

Please describe your company and your position there.

I'm the Managing Director of a recycled wool blanket company. Our closed-loop blankets are sold retail, wholesale, and trade.

For what projects/services did your company hire Megaphone Marketing?

We were looking to implement Facebook and Instagram ads as e-commerce makes up a large portion of our business. While we are very capable in content development and branding, we needed technical and analytic capacity to manage Facebook ads in an ongoing manner.

How did you select this vendor?

We have many companies approach us to offer this service but we went with Megaphone because of their client base and locality to our market.

Describe the scope of their work in detail.

We work with Megaphone on a retainer basis meaning we have regular strategy meetings that set the direction for the next few months. Implementation of the ad strategy is done in an effective, collaborative matter and Megaphone are highly responsive to our business' needs.

What was the team composition?

I've worked closely with several account managers at Megaphone to develop and adjust an ongoing Facebook ad strategy with their guidance being pivotal in our project's ongoing success.

Can you share any outcomes from the project that demonstrate progress or success?

During our peak sales season, we've seen a strong return on investment. High enough that we've done pilot tests in new markets with their consultation.

How effective was the workflow between your team and theirs?

The team is very reactive to communication and is always happy to take phone calls to clarify anything.

What did you find most impressive about this company?

Megaphone's senior consultants are extremely effective and competent at ad strategy and implementation and we know we're in great hands.

Is there any area for improvement or anything that could have been done differently?

Live docs that both parties can edit could be a valuable way to develop ad content rather than emailing it back and forth.

Please describe your company and your position there.

I'm the co-founder of an online clothing retailer.

For what projects/services did your company hire Megaphone Marketing, and what were your goals?

We hired Megaphone to help launch our business into the e-commerce world and take it to the next level. We wanted to free up our time and let the experts handle our digital marketing.

How did you select this vendor and what were the deciding factors?

Megaphone had a great understanding of what we are trying to achieve. Having previous experience helping other similar businesses like ours also gave us confidence.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Megaphone essentially handles all our online marketing including paid Facebook and Instagram ads, ad creation and optimization, creating the ad copy for us and creative content. They also assisted us with setup of tools and email marketing campaigns as well as helping us overall with digital marketing ideas and strategies.

How many resources from the vendor's team worked with you, and what were their positions?

We work with our Account Manager, Hannah as our main point of daily contact. She's available for us and we have also met with the Account Executives when necessary.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen substantial increase in return on ad spend month on month. We're now seeing ROAS of 3.4x which is 143% increase since we first started our working relationship. Not only that, Megaphone developed strategies to help increase our average order value (AOV) through assessing our sales data. These strategies have increased our AOV by 7%! We have also substantially increased our returning customer rate which is really important to us.

How effective was the workflow between your team and theirs?

We have regular meetings with our Account Manager to go through our performance and data. Communication is always prompt and available which is important for us.

What did you find most impressive or unique about this company?

Megaphone have been very professional and easy to work with. They understand and really want to help grow our business. We can tell they are experts in their field!

Are there any areas for improvement or something they could have done differently?

No. I feel they have the correct approach and are results driven. They are always there to hear you out.