What evidence can you share that demonstrates the impact of the engagement?
One of the goals that we had in mind when we started working with them was to set a certain amount of sales conversions each month that we could measure our performance against. When we started back in November, we wanted to increase the visits to our website by 20,000, and they were able to deliver that completely and continue increasing from there as well.
In terms of conversion, we wanted to keep our online sales conversion rate over 4, and they helped us to do that in the first few months. Since then, the rates have gone even higher, up to around 7. Our return on ad spend has also increased significantly, nearly doubling in the relatively short time that we’ve worked with them.
How did Megaphone Marketing perform from a project management standpoint?
They have done a fantastic job of managing their work with us. They’ve gone above and beyond our expectations, which is why we’ve increased their work with us and the overall budget of the project. We trust that they’re going to be able to get us the results that we’re looking for, so we’re very happy with the collaboration and their performance.
We deal with them primarily over email, but when there are more important strategic decisions to make or urgent questions, we have we will go over the phone, in person, or through a video chat to make sure we can address everything right away.
What did you find most impressive about them?
What really impressed us the most when we initially met with them was their excitement about our product. We could tell that they believed in the product, which makes a huge difference in achieving the results that we’re looking for down the line.
A lot of agencies I’ve spoken to make bold claims but then leave things pretty vague on the ROI on their proposal, whereas Megaphone gave us the confidence that they’d be able to achieve those specific goals within the budget that we wanted. On top of that, they followed through completely and more.
Are there any areas they could improve?
I don’t really think there’s anything I would change, to be honest. We’ve been really happy with everything they’ve delivered to date.
Do you have any advice for potential customers?
The first step is to talk with them openly about what your goals are and make sure that everyone is on the same page with regard to those. Once year clear on that, the monthly review of results and future plans will be a much easier process of tweaking efforts rather than having to fully forge a new path all the time.