Megaphone Marketing

BACKGROUND

Please describe your company and position.

I am the Director of Peak Moto

Describe what your company does in a single sentence.

Motorcycle gear and accessories specialising in women's gear.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Megaphone Marketing to accomplish?

• Increase revenue via paid advertising

SOLUTION

How did you find Megaphone Marketing?

Online Search

Why did you select Megaphone Marketing over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from Megaphone Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Advertise on Meta platforms and Google. 
• Increase revenue with an ROAS target of 4x.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue and ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they have delivered and continue to deliver. They are quick to respond to emails in a friendly and professional manner. Lily is able to simplify complex jargon into ideas and strategies I can understand.

What was your primary form of communication with Megaphone Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

The level of project management skills and how well Lily is able to get ahead of our strategy yet remain relevant to the current situation. She is highly organised and proactive on our account, which means I do not have to spend time chasing up issues, she is already across it.

Are there any areas for improvement or something Megaphone Marketing could have done differently?

Pricepoint was a barrier when I first started; it prevented me from starting 6 months prior to actually doing so. If there was a halfway point with half the amount of their time on the account, it would have been easier for me to convert. I'm now someone who trusts Megaphone with what is essentially my livelihood, and wouldn't hesitate to spend more money with them if it meant more results.

BACKGROUND

Please describe your company and your position there.

I'm the Director of a health food and sports nutrition retailer providing exceptional prices on big bran and hard to find products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We were looking to grow our market share and optimise conversions against the giants of our industry that have 100 fold of our marketing budget.

SOLUTION

How did you select this vendor?

We shortlisted 6 agencies based on independent reviews and existing clients serviced. Megaphone stood out above all with their performance history and their initial thought/creativity in the prescreening and analysis of our company.

Describe the scope of their work in detail.

After a series of discovery meetings, Megaphone identified less competitive channels to market in and developed impressive creatives that stood out even in the most competitive channels.

What was the team composition?

We always had a direct line to our account manager Andy who made himself available all times of day and night. This was refreshing from prior experiences of briefing a new face every time we had a question or issue.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Megaphone were able to deliver impressive ROAS regular surpassing 8X. Prior to Megaphone, eccomerce attributed roughly 30% of our business revenue and within two years, it was nearly 70% of our revenue. Megaphone also grew our active email database by 8000 people that we could easily leverage for repeat purchases.

How effective was the workflow between your team and theirs?

Very effective. most issues were resolved on the same day. Having a direct line to an allocated manager was pivotal to this.

What did you find most impressive about this company?

We were impressed with their commitment to learning about our business, the market landscape and then harness their specialties to convert within it was most impressive.

Is there any area for improvement or anything that could have been done differently?

I'm satisfied with every factor of Megaphones service.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and director of CORE FOUNDATIONS PERSONAL TRAINING. We’re an appointment-only personal training business in Melbourne, Australia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megaphone Marketing?

We wanted to increase our advertising and reach to grow our business. We’d been using another service provider, but they let us down with their service during the COVID-19 pandemic. We hit a roadblock because we were closed for 5–7 months.

After several months off from doing advertising, our goal was to double the business in the next two years. Therefore, we were looking for a local marketing team that could help us cultivate our message and be our long-term partner.

SOLUTION

What was the scope of their involvement?

Megaphone Marketing manages our advertising on Facebook and Instagram. We have full-time marketing programs and a monthly marketing spend guaranteed for different types of ads about the various services we offer. They've also worked on SEO and helped us build 1–2 emails that go out to our regular client base each month.

What is the team composition?

We typically deal with an account manager; he’s our main point of contact.

How did you come to work with Megaphone Marketing?

When we wanted to get back to advertising, we sat down and looked online at major agencies that popped up on the most significant Google rankings and reviews in Melbourne. We sent a pitch deck to all of them with what we were trying to do and where we were going. We got 3–4 service providers to pitch us why they were the best.

Our initial contact with Megaphone Marketing was with one of their sales executives. They presented the structure of how they’d help our business, but we mainly liked the enthusiasm and general excitement they had for our project. They were interested in working with us even though we were a smaller client for them.

How much have you invested with them?

We spend about $70,000 annually.

What is the status of this engagement?

We started working with them in March 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve gotten good results and seen about a 184% increase in lead generation per month since we’ve run the program. The quality of leads is higher than anything else we’ve ever used, and we have a greater conversion rate based on the leads. Overall, the leads have contributed to our business, which has grown by 50% this year alone.

How did Megaphone Marketing perform from a project management standpoint?

Megaphone Marketing’s team has been incredibly helpful and diligent; they’ve even come to our facility to visit us and go through our process to understand why we’re different. We’ve pushed them pretty hard to meet deadlines, but they’ve been accommodating and transparent. The team is honest if there’s something that will take longer or they can’t do.

We have internal management software to track leads, inquiries, conversions, and so on. They also provide basic metrics about lead generation, and everything is fed into our customized system.

What did you find most impressive about them?

Their professionalism, honesty, and follow-up are excellent. We get results quickly and are never left waiting. Overall, nothing seems to be difficult, so our experience has been great so far.

Are there any areas they could improve?

Nothing comes to mind; I don’t think there’s an actual shortfall.

Do you have any advice for potential customers?

Don’t rely on them to do all the work. You must know your business and understand your metrics' meaning and why they’re important. In summary, you should have all the tools to manage your business.

BACKGROUND

Please describe your company and your position there.

I’m the owner of a BMX commerce store with a presence in the USA and Australia

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing, and what were your goals?

We hired Megaphone to do our digital marketing - Facebook, Instagram, Google, and Klaviyo emails.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended this business by a friend who was also using them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They came in promising to grow our market share, revenue and impact.

How many resources from the vendor's team worked with you, and what were their positions?

We had 4 different account managers over the 12 months and 2 different executives. We felt like a ball being passed around.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our final month with them saw our sales plummet by 80% on the previous year. They have killed our US business. They kept promising the world, but they were useless.

How effective was the workflow between your team and theirs?

It was fine. But I never found them that creative. We had to drive things constantly.

What did you find most impressive or unique about this company?

Very little. They have lots of pretty graphs but when you look behind the graphs, the results were terrible. They liked to compare this month with last month but we have a cyclical business and so we need to compare this month with the same month last year. When you did that, you quickly saw their results were pathetic.

Are there any areas for improvement or something they could have done differently?

Everything. Dedicated account managers that don’t change all the time. Actually get to know the product and market it without gimmicks. We never wanted to run continual sales and all they could do was pressure us to run a sale or some kind of “extra offer” so someone would buy our product.

BACKGROUND

Please describe your company and your position there.

My company is Cherub Baby and I am the Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We have hired Megaphone to manage our Facebook/Instagram ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

After researching reviews and results from other local businesses and meeting with them I decided to give them a try. They were very upfront but also confident they could achieve some great results

Describe the project in detail and walk through the stages of the project.

The project is ongoing with the objectives being to increase sales through our website and increase brand exposure.

How many resources from the vendor's team worked with you, and what were their positions?

We have one account manager which makes it super easy for communication. The account manager then delegates to the broader team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Stoked with the results that Megaphone are achieving. Averaging between 7-10x ROAS which are results I think almost all businesses would be delighted with.

How effective was the workflow between your team and theirs?

We have weekly or fortnightly meetings and a detailed monthly report. What I love is that once everything is set up from the business owner's side, it's set and forget, so you can focus on your business and not spend days figuring out the Facebook algorithm!

What did you find most impressive or unique about this company?

They really know how to work the facebook algorithms to our advantage and get value for money. The spend goes far.

Are there any areas for improvement or something they could have done differently?

Not really. My only suggestion would be for Megaphone to setup an influencer network that they could utilize across their client base to produce more UGC content. That would be more of a side business I guess.

BACKGROUND

Please describe your company and your position there.

I am an artist who designs wearable fashion! Lolli and Pop was born from a love of watercolour painting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

I was looking to grow my business and get it noticed through the Christmas period coming up.

SOLUTION

How did you select this vendor?

I initially contacted megaphone two years ago but wasn't ready to jump into hiring a marketing manager. I just recently reconnected with them this year as I was as ready to take the next step in my business.

Describe the scope of their work in detail.

Megaphone set me up with my marketing manager Sam, who initially started with google ads and sorted that side of my business out then they moved into facebook marketing which has had some positive responses.

What was the team composition?

I worked with Sam, we had regular meetings on a weekly basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have definitely seen the growth we have had excellent traffic driven to my website which has resulted in more subscribers and sales.

How effective was the workflow between your team and theirs?

We had weekly meetings and Sam was very responsive to my text messages and emails even on weekends.

What did you find most impressive about this company?

I love how committed Sam has been towards the account, I am such a small business which so much more potential to grow. He was extremely honest and valued my opinions regarding what I wanted for my business.

Is there any area for improvement or anything that could have been done differently?

I think if we had just done both facebook and google from the start we would have had a better response. I do believe it is a slow burn as my business is very new to the industry and brand awareness is everything.

BACKGROUND

Please describe your company and your position there.

Director and designer. I founded the company and design the jewellery/make them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

FAcebook Ads (Paid Social Ads)

SOLUTION

How did you select this vendor and what were the deciding factors?

I was testing them alongside a different marketing agency, DUNK and they just outperformed them by a landslide. Their many good reviews and clientele helped a lot too as I have personally clicked on those ads to purchase from brands that are managed by Megaphone so I knew their ads worked!

Describe the project in detail and walk through the stages of the project.

I needed help scaling my FAcebook Ads from a 1-2 ROA. it felt like i was psending on ads just to keep things afloat in my business. Megaphone did an audit, addressed some quick wins and gave me a realistic prediction of the resutls i could expect.

How many resources from the vendor's team worked with you, and what were their positions?

2, Tony - accounts manager, Olivia - Designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

BETTER THAN I EXPECTED! Their best ad is currently sitting at an 8 ROA which was truly a result i never expected my brand could hit! I can actually put money into savings while paying off all expenses so this has been huge!

How effective was the workflow between your team and theirs?

incredibly effective, i probably spend less than an hour with them a week and the ads they push are incredibly efficient. I'm amazed it's even possible to be so hands-off in marketing as a business owner. Megaphone Marketing really does provide a service one cannot complain about.

What did you find most impressive or unique about this company?

How prompt they are with their communication and how deep in detail they dive into analysing data.

Are there any areas for improvement or something they could have done differently?

Nope! truly i'd change nothing as they are ticking all the boxes and excelling in their role as a marketing agency

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Manager for Evans Shoes. We are a footwear retailer selling a wide range of shoes for all ages.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We needed someone to run paid social media advertisements across Facebook and Instagram to help increase our reach.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were on the search for an agency that would be able to help schedule and run ads, while also offering excellent communication and meeting flexibility due to the wide range of shoes we sell, and the need to update ads according to new stock. We knew of another business using Megaphone who pointed us in the right direction which we were thankful for!

Describe the project in detail and walk through the stages of the project.

We have been working with Megaphone for ongoing social media advertising and are constantly updating the campaigns based on upcoming sales and promotions as well as new stock arrivals ect. We can either email our account manage or set up a quick meeting to discuss our next campaign we want to focus on. We just send through the links to the products we want to promote and Megaphone do the rest!

How many resources from the vendor's team worked with you, and what were their positions?

We have had a few account managers over the years but currently work with one account manager and a executive marketing strategist, as well as a google specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our return of investment on average continues to grow each month at a steady rate. As a business that is relatively new to being online, Megaphone has helped us grow at a rapid pace with now 17k followers on Instagram and 15.5k on Facebook.

How effective was the workflow between your team and theirs?

We work together great as Megaphone have flexibility for meetings whether it be short notice or to plan regular meetings in advance. They are always quick to respond to our emails and update collections. We feel comfortable enough to converse our ideas and get our creative juices flowing.

What did you find most impressive or unique about this company?

They know what they're talking about and are welcome to test new methods to keep up with the latest trends.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

Director and designer of the brand

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing, and what were your goals?

Digital advertising, particularly google, it was unchartered territory for me, my goal was to get my brand on Google ads with an ROI of at least 4

SOLUTION

How did you select this vendor and what were the deciding factors?

I was split testing marketing agencies and I came to Megaphone as I personally get their ads a lot. After speaking to 7 agencies I chose them due to their fast responses, incredible initiative in researching my brand and their overall work ethics.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

I wanted them to launch and manage Google Ads for me, something our brand has never done before. I had no idea what to do or what to expect. Megaphone made the process simple by showing me step by step instructions to connect them to my google accounts and they just did their own analysing and set up ads from there.

How many resources from the vendor's team worked with you, and what were their positions?

2, Tony -Accounts manager, Olivia - Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Averaging a 7-9 ROAS, which surpassed my expectations! Also very informative team with weekly updates.

How effective was the workflow between your team and theirs?

VERY! Their seamless workflow meant I only needed to really spend 2 hours a week maximum with their team, some weeks, less!

What did you find most impressive or unique about this company?

Their drive to be a better version of themselves each day. They don't just settle on good results, they actively find ways to drive even better results week on week.

Are there any areas for improvement or something they could have done differently?

would love to have seen them gradually including other designs from my brands (not jut the best sellers) just so when we're sold out at least it doesn't affect revenue too much, but overall still happy as they have unlocked the potential in our best sellers.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a training and coaching platform for women

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

Full Marketing control, running advertising across all platforms etc

SOLUTION

How did you select this vendor?

Interview with Lauren, originally from an ad

Describe the scope of their work in detail.

Full marketing and advertising capacity, was hoping they would take full control.

What was the team composition?

They obviously didn't have the team and had to go and recruit NEW people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

EVERYTHING WAS LATE, They did not even read the brief, got everything wrong to the point of thinking we were something entirely different. Took almost 8 weeks to be told OH SORRY, WE CAN'T REALLY DELIVER CALL BOOKINGS TO YOU, WE ONLY PROMOTE A FREE THING AND GET YOU CONTACTS, and with 3 emails after it, after Lauren expressly ensured me on the sales call where I commited up to $10,000 adspend monthly and almost $5000 a month. They wanted more control of the funnel so calls would not give them that SO THEY CANCELLED THE CONTRACT AFTER AMOST 8 WEEKS. In that 8 weeks, they did not maintain the ads as promised, they gave me a new person and people who did not listen.

Then when it got too hard for them, Said oh sorry, we can't give you what we want, we only do it this way, which is so primitive. If you sell widgets, they will be good for you but if you sell a service, stay away as I lost 6 months of revenue due to this because what we get in an 8 week period, can determine 6 months of income due to what didn't happen in that period, and what it will take to replace them etc.

How effective was the workflow between your team and theirs?

HORRIBLE they didn't read ANYTHING so it was useless.

What did you find most impressive about this company?

NOTHING!!!! POORLY MANAGED, INEXPERIENCED, DON'T EVEN HAVE THEIR OWN TARGET MARKET RIGHT, HOW COULD THEY GET THE TARGET MARKET OF OTHERS RIGHT THEN. STAY AWAY FROM THEM IS ALL I CAN SAY.

Is there any area for improvement or anything that could have been done differently?

LOTS.