Megaphone Marketing

BACKGROUND

Please describe your company and your position there.

I am COO of OzHealth Pharma. OzHealth Pharma is an Australian Pharmaceutical Company owned and operated by a Team of Pharmacists, dedicated to meeting your specific health needs.

Our goal is to provide innovative safe products with a clinical base that enhance the quality of every day life. We have products for pain relief, weight loss, foot care, arthritis, migraine and tension headache and general well-being.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing, and what were your goals?

Digital Marketing, goal to achieve a profitable ROI.

SOLUTION

How did you select this vendor and what were the deciding factors?

Their credibility in the market and their ability to provide a holistic approach to our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The team is very reactive to communication and is always happy to take phone calls to clarify anything We have fortnightly calls to discuss strategy and next steps which makes me feel confident they’re always thinking ahead and planning for the future too.

They have tested so many new creatives, angles and ideas, we have decided to expand some branches of the brand into other markets Our returning customer rate has increased Email marketing has been a bigger selling point for us since Megaphone Marketing created the flows

How many resources from the vendor's team worked with you, and what were their positions?

Senior Account Manager and 3 Account Managers as well as the Business Development manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overall we’ve seen a monthly growth from Facebook and Google advertising, that is leading to daily sales bringing a profit for us

How effective was the workflow between your team and theirs?

Excellent, we use slack and have a fortnightly WIP Zoom call.

What did you find most impressive or unique about this company?

They are responsive, proactive, and they take initiative.

Are there any areas for improvement or something they could have done differently?

If they had a in house developer readily available.

BACKGROUND

Introduce your business and what you do there.

I’m the director of a music school. We offer classes online nationally and internationally, as well as face-to-face in Melbourne.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megaphone Marketing?
We were looking for a partner to help with marketing and advertising as we were adding more teachers.

SOLUTION

What was the scope of their involvement?
Initially, we were launching campaigns for guitar, piano, songwriting, singing, etc. classes. Megaphone Marketing strategized with us and managed a lot of the content. That platform wasn’t really working best for us, so we began focusing more on Google Ads. They’re also doing social media marketing via Facebook.

What is the team composition?
The case manager is always our point of contact. We’ve worked with six different managers over the course of our engagement. There’s a team working on their side, but we don’t interact with them much.

How did you come to work with Megaphone Marketing?
I found them on Google. They were down-to-earth, gave a professional pitch, and had a great background, so I decided to work with them.

How much have you invested with them?
So far, we’ve invested between $60,000–$90,000. We spend about $20,000–$30,000 a year.

What is the status of this engagement?
We began working together around January 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 
We’ve seen 20%–30% growth in our business. Megaphone Marketing represents our brand well, gets the information across efficiently and correctly, and gives excellent strategic input to help optimize our marketing and advertising efforts. We’re quite satisfied.

How did Megaphone Marketing perform from a project management standpoint?
Each case manager we’ve worked with has had different strengths and weaknesses, some seeming to do better than others. The strengths that continue across the board are strategizing and re-strategizing as needed to achieve maximum results for our investment. They are accountable and communicative. We use email and phone for communication.

What did you find most impressive about them?
Their biggest strength is the ability to re-strategize in order to get results. They have excellent customer service and know what is worth the investment, or not, on social media. They’re also easygoing, never making us feel like we ask for too much.

Are there any areas they could improve?
There is room for them to expand into working with different platforms. We are mainly using Google. If the desired results aren’t being seen, it would be nice to have a more complete plan, along with different options, to achieve them.

Do you have any advice for potential customers?
They’re a team that’ll feel like part of your own, working well with whomever you place them with and in the various aspects of your business. They also give realistic pitches and deliver them.

BACKGROUND

Please describe your company and your position there.

I'm the Managing Director of a recycled wool blanket company. Our closed-loop blankets are sold retail, wholesale, and trade.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We were looking to implement Facebook and Instagram ads as e-commerce makes up a large portion of our business. While we are very capable in content development and branding, we needed technical and analytic capacity to manage Facebook ads in an ongoing manner.

SOLUTION

How did you select this vendor?

We have many companies approach us to offer this service but we went with Megaphone because of their client base and locality to our market.

Describe the scope of their work in detail.

We work with Megaphone on a retainer basis meaning we have regular strategy meetings that set the direction for the next few months. Implementation of the ad strategy is done in an effective, collaborative matter and Megaphone are highly responsive to our business' needs.

What was the team composition?

I've worked closely with several account managers at Megaphone to develop and adjust an ongoing Facebook ad strategy with their guidance being pivotal in our project's ongoing success.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During our peak sales season, we've seen a strong return on investment. High enough that we've done pilot tests in new markets with their consultation.

How effective was the workflow between your team and theirs?

The team is very reactive to communication and is always happy to take phone calls to clarify anything.

What did you find most impressive about this company?

Megaphone's senior consultants are extremely effective and competent at ad strategy and implementation and we know we're in great hands.

Is there any area for improvement or anything that could have been done differently?

Live docs that both parties can edit could be a valuable way to develop ad content rather than emailing it back and forth.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder of an online clothing retailer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing, and what were your goals?

We hired Megaphone to help launch our business into the e-commerce world and take it to the next level. We wanted to free up our time and let the experts handle our digital marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

Megaphone had a great understanding of what we are trying to achieve. Having previous experience helping other similar businesses like ours also gave us confidence.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Megaphone essentially handles all our online marketing including paid Facebook and Instagram ads, ad creation and optimization, creating the ad copy for us and creative content. They also assisted us with setup of tools and email marketing campaigns as well as helping us overall with digital marketing ideas and strategies.

How many resources from the vendor's team worked with you, and what were their positions?

We work with our Account Manager, Hannah as our main point of daily contact. She's available for us and we have also met with the Account Executives when necessary.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We've seen substantial increase in return on ad spend month on month. We're now seeing ROAS of 3.4x which is 143% increase since we first started our working relationship. Not only that, Megaphone developed strategies to help increase our average order value (AOV) through assessing our sales data. These strategies have increased our AOV by 7%! We have also substantially increased our returning customer rate which is really important to us.

How effective was the workflow between your team and theirs?

We have regular meetings with our Account Manager to go through our performance and data. Communication is always prompt and available which is important for us.

What did you find most impressive or unique about this company?

Megaphone have been very professional and easy to work with. They understand and really want to help grow our business. We can tell they are experts in their field!

Are there any areas for improvement or something they could have done differently?

No. I feel they have the correct approach and are results driven. They are always there to hear you out.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at SunRidge Farms. We’re a manufacturer of organic foods in the consumer packaged goods and bulk foods industries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megaphone Marketing?

We’d never done e-commerce before the pandemic. After COVID-10 we realized we needed an online presence, so we partnered with Megaphone Marketing to help us develop it.

SOLUTION

What was the scope of their involvement?

We specifically needed advice on how to set up our original website before we handled newer technologies in the backend with WooCommerce.

They’re now handling our Facebook media, as well as our Facebook and Google advertising. We’ll be expanding our role with them in other social media platforms as revenue increases.

What is the team composition?

We have two primary contacts: the CEO, who at the time we formed the relationship wasn’t in that position, and Marina (Account Manager). She is our primary business development person. She handles all the nuts and bolts on a day-to-day basis. However, based on conversations with them, I know that there are many others involved in the process on their team.

How did you come to work with Megaphone Marketing?

In one of my international travels, I was in Australia, and we came across each other. About a year later, I received a phone call out of the blue.

I’d been seeking out a partner for a while, but almost everybody we’d talked to wanted to engage in significantly greater financial commitments than those we were capable of making at the time. Megaphone Marketing came in with a great, open, and non-pressure environment to service us. It appealed a lot to our management team, and it was exactly what we needed. Since then, we’ve had a fabulous partnership.

How much have you invested with them?

We’ve spent between $25,000–$50,000 in the first year, and we expect it to extend.

What is the status of this engagement?

We started to work with them in May 2020, and we officially signed the contract in June. Our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn’t have a modern website, and they helped us to get a platform on the backend that gave us additional growth in marketing as we developed our team. Therefore, moving into the 21st century has been one significant aspect and a metric by itself.

Also, we’ve seen improvement with the ad campaigns that we’re currently running or testing. Actually, on the last two campaigns, the return on our ad spend was five and eight times greater.

How did Megaphone Marketing perform from a project management standpoint?

Their performance has been outstanding. The management, communication, coordination of the project, and project detail are exceptional. They’re a fantastic company.

We communicate with them through a combination of video conference calls every couple of weeks and frequent emails. Since they’re based in Australia and we’re here on the West Coast, we have to deal with time zones. Megaphone Marketing was planning to open an office in Los Angeles, but COVID-19 delayed the plans by about a year. They expect to have it ready by the end of 2021, and it’ll obviously make our communication with them much easier.

What did you find most impressive about them?

The significant difference for us is the flexible structure of their work and their contracts. They’re willing to listen to the customer and their needs, especially if they’re unsure of what to do.

Unlike other 75 companies that I’ve interviewed over the past four years, I’ve found that Megaphone Marketing doesn’t demand upfront, outrageous contracts. They’re more committed to results, and they give you 90 days to prove themselves — which they do without fail. We didn’t have a six-months or one-year contract with no assurance of whether it would work or not, and the costs were far less compared to other companies— their approach is just fabulous.

Are there any areas they could improve?

Honestly, I don’t think we could’ve approached it any differently. I can’t speak for other industries or customers that they have, but I think they do a pretty fabulous job. They improve upon everything they do, and they’re dynamic and young. When they make a mistake, they’re able to recognize that they don’t know everything, and then they work to correct it. I’m very impressed with them.

Do you have any advice for potential customers?

I would wholeheartedly recommend you to give them a shot. Give them 90 days and let them show you what they can do. Then, listen and trust the advice that you’re receiving from them.

BACKGROUND

Please describe your company and your position there.

I am the director and founder of Leatherwood Bespoke Rosin, an Australian rosin maker for stringed instruments.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing, and what were your goals?

website design, ecommerce development, social media management and advertising. Also email marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed Megaphone Marketing after an extensive web search, and were thrilled with the scope of their services, the value for money. and the professionalism with which they approached the project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They designed three new websites for us, revitalised our social media channels including creating new content. They also set up and ran social media adverts, e-commerce marketing and email marketing. They also have in-house photo and video content creation capability which was fantastic for us. They have also run giveaways and promotions very successfully returning more revenue than expected.

How many people from the vendor's team worked with you, and what were their positions?

we have worked with three people: CEO, senior account managers, and junior account managers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Quality of advertising content and social media content has increased dramatically and been noticed by our clients all over the world. Reach to a niche audience has been achieved successfully and revenue has increased.

Describe their project management style, including communication tools and timeliness.

Excellent communicators, they follow up regularly and achieve their tasks in very quick time. If there are to be any delays they are very communicable to let you know why and when the project should be finished.

What did you find most impressive or unique about this company?

Value for money. They offer far more service within their packages than other companies do. They really look after all corners and details of a project. It truly felt like having a permanent employee rather than a contractor.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the owner of a jewellery retailer, that sells jewellery and homewares online. We create mindful jewellery that tell a story and empower women around the globe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing, and what were your goals?

We needed full digital marketing services , focusing on Facebook and Instagram advertising. By doing this we aimed to drive sales, improve conversion rates and attain a new customer base.

SOLUTION

How did you select this vendor and what were the deciding factors?

This company came highly recommended by good friends of mine who were using their services. After interviewing them we chose this company over the other shortlisted options based on costing and their past clients.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We went through a discovery phase to share the company’s brand identity and our goals for the short, mid and long term goals. My account manager put together a digital strategy. All social ads had clear calls to action and various options for cold- medium consumers.

How many resources from the vendor's team worked with you, and what were their positions?

This company has used many resources to help my business. My account manager has gone above and beyond assisting with many tasks that are not in the brief and is always on call, even on weekends. We have worked with an account manager, social media marketer and IT consultants.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

This month we generated 104 purchases with a total conversion value of $13,789.50 Achieved an overall Facebook 5.89x ROAs Generated 781 NEW Klaviyo subscribers, from our competition.

How effective was the workflow between your team and theirs?

We use emails to communicate and phone calls. My account manager is highly responsive to all of our needs.

What did you find most impressive or unique about this company?

They are a one-stop-shop for all digital marketing needs, especially outbound efforts. I have full trust in their business and they are currently building me a new website.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the Manager of our company in the Beauty Industry specialising in Nail Products and Nail Care. We Operate both as a Physical Store and have an Ecommerce Website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We were looking to expand our online website and sales, with doing our own Facebook Ads and Google Ads we slowly saw that great potential was possible if we had experts working for us. We now have Megaphone Marketing taking care of both our Facebook and Google Ads and are doing an amazing job everyday in helping our business grow and make more sales in a positive way.

SOLUTION

How did you select this vendor?

We were very pick and done our research online and after speaking with multiple companies we felt most comfortable with Megaphone Marketing, and they have being a pleasure to deal with continuously.

Describe the scope of their work in detail.

Megaphone do a lot of work and with much detail, they do our Facebook and IG advertising for our business, which include writing ad copy, making of ad creatives, optimisation of paid ad accounts, as well as general digital marketing advice and consultation.

What was the team composition?

Their Account Manager was the main, daily point of call, however we also liaised / had the opportunity to liaise with the Account Executives and the Head Of Accounts when necessary. We are in communication with our Account Manager a lot but also have the entire team of experts at Megaphone in the background contributing to the marketing strategy running for our business.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are really pleased with the results and growth we have had with Megaphone, our ROAS are between 10x upto 19x :) depending on if we are targeting new or returning customers. The main things holding us back sometimes is just not having enough stock to sell.

How effective was the workflow between your team and theirs?

We have weekly meetings via phone and or email and also a motherly report overview. We can compare data and continue to improve and enhance the ads. When updates are to be done megaphone are very quick and detailed on initialising the improvements straight away.

What did you find most impressive about this company?

Their commitment to learning about our company, the people we are targeting and products we are selling is impressive. Also the simple manner at the start of guiding the best direction and advise when needed.

Is there any area for improvement or anything that could have been done differently?

Not really, if there is anything that needs improving along the way you can just talk to megaphone and improve it along the way.

BACKGROUND

Please describe your company and your position there.

We operate a retail Art Gallery and an online shop. We market a range of art, homewares and fashion accessories all featuring the art of our head artist.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

Brand building Build our presence on social media platforms, Facebook & Instagram. Increase sales through our online shop Build our EDM list and program

What were your goals for this project?

Basically to increase sales and brand awareness. Make our brand a household name.

SOLUTION

How did you select Megaphone Marketing?

After extensive research of companies that offer the service we were looking for we selected two companies to approach. After initial interviews we selected Megaphone Marketing. We liked their strategy and were also impressed with the fact that they had a high customer retention rate. Out first contact explained in detail what they offered and how they would achieve the goals we had in mind.

Describe the scope of their work in detail.

To build a marketing campaign across social media platforms. Creating all advertising content. Placing the content to best advantage Regular weekly meetings to discuss results and fine tune the offering Most importantly they listened to our comments and would act on our knowledge of our market.

What was the team composition?

We had an Account Manager with whom we were in weekly contact. We also had access to an Account Director. We also had the campaign discussed in group meetings with the Agency principals.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Sales revenue increase of 441%. Return customer rate increase of 65%

How effective was the workflow between your team and theirs?

Our Account Manager was knowledgeable and understood our aims. We were talked through every step of the process. Weekly meetings to discuss the project were professionally conducted. We also liked the fact that they listened to our input and acted upon it where necessary.

What did you find most impressive about this company?

They are experts in social media platforms and the intricacies of the inner working of the algorithms to best place our advertising.

Are there any areas for improvement?

If I were to knit pick I could probably find small areas that need improvement, but overall the team we worked with were professional and delivered.

BACKGROUND

Introduce your business and what you do there.

I’m the director of a pet products company, mainly focused on cat products. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Megaphone Marketing?

I’m in charge of Google Shopping for my company, which we’ve been very successful at, but after a year, we found we were able to ask for help to increase our revenue. We found Megaphone Marketing because we wanted someone to run our social media accounts for us. 

SOLUTION

What was the scope of their involvement?

Megaphone Marketing provides us with strategies to increase the company’s social media marketing. Usually, they walk us through what they’ll do and what they’ll mainly focus on. They offer us different investment options and explain to us the return investment we can get from it. That way, it’s up to us how we decide to work with them. 

What is the team composition?

Currently, I only work with the account manager, which is my main point of contact that organizes everything for me, but I believe there are other people involved.

How did you come to work with Megaphone Marketing?

The Megaphone Marketing team sent me an email. After researching their profile, I found they looked like a reliable partner to work with, so I decided to give it a try.

How much have you invested with them?

For the general service, we’ve spent $5,000 AUD (approximately $3,900 USD). For the current project, which involves Instagram, Facebook, and Google Ads, we’ve spent about $10,000–$15,000 AUD (approximately $8,000–$12,000 USD). 

What is the status of this engagement?

We started in January 2021, and it’s still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They promised me they’d optimize Facebook and Instagram for my company, and we’ve seen a straightaway outcome of their collaboration. On the same weekend that we started, we got 20 orders from Instagram and Facebook, which was beyond my expectations. Now, every month, we’ll have 200 as the average of orders from our accounts. 

They send me reports monthly. We can see how sales went from both ends. The results we’re reaching –compared to January– February did a 30% increase. From February, March had a 15% increase, and compared to March, April has done another 15% increase in sales. 

How did Megaphone Marketing perform from a project management standpoint?

They're doing very well. They have an account manager who communicates with me daily. We will discuss what they’ll do on our account and what the advertising group is going to do or if they have a delay. That way, I can know what ad works better, what product works better, and what product is not performing that well.  

Normally, we communicate through email and Team Viewer, which is where we’re holding meetings. I normally tell them what I need to get done, and they tell me if it’s doable or not or if they need to charge some extra. For example, if I need to do an extra EDM (email directing marketing) campaign, they’d probably charge another $100 AUD (approximately $80 USD)  if that’s not included in our contract, which I find reasonable.

What did you find most impressive about them?

The most impressive characteristic about them is their account manager, who works very closely with us. She looks at our social media accounts in a backend, and she’s very detailed about the aesthetics of the work. 

Megaphone Marketing always knows what goes on and how to improve the ad performance. This is very impressive because we need people to look after and look closely at the account. Sometimes, some ads are not performing well and need to be deleted, but sometimes people who work in the marketing business will charge for the service, set up their account, and leave without a follow-up. Because of this, having a company like Megaphone Marketing is much better because they take responsibility for it.

 Are there any areas they could improve?

We are going to spend more on advertising every month, but I need them to optimize my return on investment. I am expecting higher ROI rates, so I think they can do better. 

Any advice for potential customers?

If your product has a brand name or you have a high ticket product, you can work with a marketing agency because they can generate more sales for you. But if your product is at a lower price, it’s better to do it for yourself and save some money.