Megaphone Marketing

BACKGROUND

Please describe your company and your position there.

I am the CEO of BrüMate, a lifestyle brand that specializes in making insulated drinkware to keep your favorite adult beverages at the perfect temperature.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We hired Megaphone to oversee our influencer / advertising strategy to the Australian market.

What were your goals for this project?

To work with an agency that can help dial in our brand voice and look to resonate better with the Australian market.

SOLUTION

How did you select this vendor?

I vetted a variety of marketing agencies, and they were the best fit.

Describe the scope of their work in detail.

We brought Megaphone on to review our current marketing assets and help build out new assets and copy that would be more fitting for the Australian market.

What was the team composition?

We have an account manager working with our creative / marketing teams in house as a consultant esentially.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen much better sentiment towards our ads so far.

How effective was the workflow between your team and theirs?

The workflow has been very effective.

What did you find most impressive about this company?

They were able to quickly understand what we were looking for and bring the project to life.

Are there any areas for improvement?

No, they are great to work with.

BACKGROUND

Please describe your company and your position there.

We manufacture apple cider vinegar drinks targeted towards health conscious consumers in the gut health sugar free space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

Sales campaigns.

What were your goals for this project?

Increase ROI and online sales for single flavour. We found this flavour being the slowest selling flavour became the second best selling flavour after working with Megaphone.

SOLUTION

How did you select this vendor?

Recommended from another company in the health space.

Describe the project and the services they provided in detail.

The company did a deep dive into every aspect of one of the flavours. Finding key trends and needs and wants on the customer, Megaphone then led creative copy and targeting to find the customers who were a true match of what we found in the first workshop.

Following that the company carried out a/b testing on every change mechanism in the campaign and perfected the ad after a 3 week period, and seeing a 400% increase in ROI, we knew we were on the right track.

What was the team composition?

The team was initially 5 people working on the workshop, thereafter I dealt with one key account manager who oversaw the whole campaign from start to finish.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

I learnt a lot about my customer base, what their main key health concerns are and now being able create products purely driven on what the health concerns and focus are of my customers.

How was project management arranged and how effective was it?

Super fluid communication, efficient response rate and receiving feedback, overall effective communication.

What did you find most impressive about this company?

The effective a/b testing and seeing the right amendments being implemented. They created a constant trajectory moving towards the perfect campaign.

Are there any areas for improvement?

Perhaps not needing 5 people for the initial workshop but overall was a good experience.

BACKGROUND

Please describe your company and your position there.

Co- Founder and director at LIMB the label, an independent Melbourne owned and run womenswear label.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We were at a loss as to where to start with help with our online marketing, we wanted to grow our brand audience ect.

What were your goals for this project?

Increase sales, strategise ongoing marketing plans, cultivate and strengthen our current customer base.

SOLUTION

How did you select this vendor?

After researching and approaching a few agencies we found Megaphone to be the the most approachable, realistic and dedicated team, with really strong results thus far.

Describe the scope of their work in detail.

Running ad campaigns and keeping our audiences engaged - amng other things that we still dont understand, but whatever they do its magic.

What was the team composition?

Team consists of Sinead, co director and art director and Lauren Oakes from Megaphone. They work closely together to create magic.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the beginning of Jan our online sales results have been incredible and have gone up by at least 56%

How effective was the workflow between your team and theirs?

So good, consistently dealt with Lauren and it was a breeze.

What did you find most impressive about this company?

Lauren's dedication, she goes above and beyond. Understanding of our timelines - as we often time poor. All around they are just great at what they do and we would highly, highly recommend them.

Are there any areas for improvement?

No, they are perfect. If there were any areas I am sure they would already be on top of improving them, because they are so good!

BACKGROUND

Please describe your company and your position there.

I'm the co-founder and Director of No Pong AU & No Pong CA

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

I have a marketing background, but as our business grew we needed a scalable solution to extend our team capacity and abilities

What were your goals for this project?

We needed to find a safe set of hands to help us strategically and implementationally, that would be able to perform at the same level or higher than we ourselves could do it internally.

SOLUTION

How did you select this vendor?

We went through a series of quite detailed interviews and lines of questioning to determine their skill set and how up to date they were. We also had a meeting with their founder Max.

Describe the scope of their work in detail.

Megaphone are a really valued partner of ours. They've really taken the time to get to know our business and expectations and they really listen, and take action.

They're super flexible, open to evolution and change and we excellent at working collaboratively together and have a team of true experts that are current and across the latest developments and changes on an ever evolving landscape of platforms.

We love working with Megaphone in all aspects of our digital marketing - whether that's coming up with new ideas to drive our business forward, day to day "business as usual" optimisation or pro-active initiatives and new things to try and test. Keep up the great work guys!

What was the team composition?

We have a key Account Manager that is supported by Megaphone's team internally.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've grown our business significantly, implemented a range of new marketing initiatives and continue to work on new ones as our business and the marketing landscape we operate in changes.

How effective was the workflow between your team and theirs?

Very. We work very collaboratively and effectively together.

What did you find most impressive about this company?

They have a team of smart, digitally-native experts that really know their stuff. From an external viewpoint it looks like they have a great company culture that is very aligned with ours. From a direct working together perspective, they are very flexible in terms of way of working so if we implement new processes and workflows or evolve and explore new thinking they are very adaptable to change.

Are there any areas for improvement?

We're really satisfied with the way we work with Megaphone. Nothing ever goes perfectly to plan, but whenever there are issues the true strength of a relationship is shown by how easily and effectively, and Megaphone are fantastic in this area.

BACKGROUND

Please describe your company and your position there.

One in eight women will suffer from a thyroid disorder in their lifetime. The thyroid can't make a single hormone without iodine. Iodine deficiency is a big problem. Miss Lizzy is an Iodine Supplement company based in the USA.

As the founder and President, I oversee all teams, including product development, brand identity, fulfillment and operations, customer service, and digital marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We are building a nationally (and internationally) renowned brand identity as the best-in-class iodine supplement. We needed an agency that could help us turn a profit and not waste our limited cashflow.

What were your goals for this project?

We wanted to become the most trusted iodine supplement by women, raise brand awareness, drive sales, build a broader audience, and improve our ROI.

SOLUTION

How did you select this vendor?

Before finding Megaphone, I tried several approaches, including hiring freelancers, an expensive agency, and managing the advertising myself. The problem is that freelancers weren't committed to the long term needs of the brand. The agency burned through cash with little to no results.

Frustrated, I tried to manage the advertising myself, but that was exhausting and not sustainable. If my company was going to make it, we needed an excellent marketing company.

Finding Megaphone was an accident. A friend asked me to look at her advertising account because I had just taken a costly training class to understand ad platforms. When I looked at her ad account, my jaw hit the floor. Her agency was getting 7-10 ROAS on ad spend. In my ad training class, the teachers were thrilled to get a 2 ROAS, which is not sustainable for my company.

After seeing the phenomenal results for my friend, I asked who she was using. She told me it was Megaphone. For the first time since our product launch, I had hope that my company could survive

Describe the scope of their work in detail.

Working with our team manager at Megaphone, they created a digital marketing roadmap for the company, starting with the quick win PPC opportunities to get more cash flow. Then we layered on other brand-building and revenue-generating marketing services.

What was the team composition?

I've worked closely with our team manager to set goals, test, and pivot when needed. He is open to all ideas and testing, patient, thorough, detail-oriented, and performance-driven. They have worked hard to help us become profitable in a short few months.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the three months since we started with Megaphone, compared to the last agency we used, our sales and conversion rates are up 50%, and we are just getting started. Month-over-month, our ROAS and store conversion rates are improving which suggests even greater upside potential.

How effective was the workflow between your team and theirs?

The product manager was easy to communicate with, responded quickly, and provided weekly updates, so we could proactively adapt and grow. Overall, I am impressed by the fast results in building a high-performing funnel, finding our target audience, and identify the marketing messages that work for our buyer personas.

What did you find most impressive about this company?

I am blown away by the responsiveness, industry knowledge, and Megaphone's secret strategy for advertising. I want to keep them a secret from my competition because they've been that good!

Are there any areas for improvement?

I can't say how they perform for other products and markets, but in my experience, they are fantastic.

BACKGROUND

Please describe your company and your position there.

I'm the director and founder of Kat the Label, an online store selling women's intimates and sleepwear.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

I had a good online presence and great product, I was getting sales but was having trouble reaching new audiences. I had dabbed in Facebook ads before, but having no time or the know how I knew it was an opportunity that I was missing out on. I went to see Gary Vee speak at an event in Melbourne who said if you're not marketing on facebook you're missing a huge opportunity - so the next day I got in touch with Megaphone!

What were your goals for this project?

To grow my website traffic and get more online sales. To boost my email list.

SOLUTION

How did you select this vendor?

I googled and saw their great reviews for some other brands that I was familiar with. I found the pricing really competitive too - as a really small business at that stage I was scared to invest too heavily too quickly and so the pricing was staggered for what I was comfortable to spend which was nice!

Describe the scope of their work in detail.

Megaphone do all my digital marketing mostly facebook and instagram ads, and run competitions to capture emails and create leads. Mostly we focus on facebook marketing, how we can achieve the best ROAS and where the ad spend is best used.

Megaphone sets up the ads, test the audiences and adjusts them accordingly. They do it all, even provide the content for things like sale banners and competition announcements. Thats been nice too because they really take into account my branding and brand voice and make sure its all in line.

What was the team composition?

I work closely with Pariss who is my account manager. She does it all for me! Occasionally we discuss with others but Pariss is consistently my contact and account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Recently we were hit with coronavirus, which of course I panicked as we didn't know what would happen. My factory is in China and was closed for a few months Jan - March so we couldnt get stock. This meant online store was really low, and rather than focus on getting sales Pariss decided to do a competition, spend our budget on that to capture emails for when we did have stock again.

I have never seen anything like it - we are at 4 x our usual daily online sales goals, 93% of daily traffic is coming from the competition and those signing up are not only joining our lists and following all our social channels - but they are actively purchasing too. Our ad ROAS for last month was over 12x which was phenomenal.

So for the month of May we decided to increase ad spend by nearly double and we are still consistly seeing 10x ROAS and its only May 15. This is far beyond my expectation, especially during coronavirus when I thought we'd be declining in sales, we have literally doubled in business! Thanks to Megaphone!

How effective was the workflow between your team and theirs?

Very effective, good and consistent communication between Pariss and my small team. We just communicate by email and phone, but Pariss is always super responsive and gets back to us quickly!

What did you find most impressive about this company?

I found the results to be incredible, the amount they've grown my business is amazing. I find it a really personal service, Pariss feels more like an extension of my in-house team and a friend. I know she genuinely loves the product and cares about the success of the brand so trust what she recommends for us.

Are there any areas for improvement?

Not that I can think of!

BACKGROUND

Please describe your company and your position there.

I am the Marketing and Communications Manager at SRC Health, a company that designs and manufactures the largest range of evidence based maternity compression garments in the world with the goal of providing continuous support and relief of pain during pregnancy, faster recovery after delivery, post-surgery and after exercise, by facilitating muscle healing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

Megaphone Marketing was hired after an extensive selection process to manage and grow the company's social media properties; Facebook and Instagram and grow sales via those channels.

This included:

• Content Curation
• Non technical / product posting articles of interest
• Facebook and Instagram advertising

Since then the services expanded to also include:

• SEM; PPC (Adwords )
• Influencer Outreach
• Most recently a website rebuild transition from Magento to Shopify and hence ongoing website maintenance

What were your goals for this project?

The goal was to increase SRC Health product sales online, both domestically and internationally.

SOLUTION

How did you select this vendor?

I searched for digital / social agencies online and compiled a list. This was based on both the types of clients they worked with, the quality of their testimonials / results, perceived culture and initial responsiveness to the brief. After all how you are treated during this period is indicative of the future.

Speking to their current clients who were happy to provide a refrence, their willingness to learn about our industry and become an extension of our team were a standout factor that made the choice easier as was their commitment to show us a positive result within the initial 6 week period.

Describe the scope of their work in detail.

The initial scope and the accountability / KPI component was focused on producing positive results from Facebook advertising domestically within a 6 week period after which we would commit to a long term relationship.

What was the team composition?

We've always had one or 2 account managers depending on the demand on resources at the time. When the regular account manager went on holidays we had a great replacement that was briefed and new our business well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had significant results from the first month of working with Megaphone and have had great results ever since. The international success took a while via Facebook advertising due to our brand not having the feet on the ground and stockists and lack of brand awareness in the market.

How effective was the workflow between your team and theirs?

We have great communication process: everything is documented in our Project Management toll - Trello and we speak at least a few times a week, if not daily depending on the campaigns and projects we are working on. The Megaphone team is always available.

What did you find most impressive about this company?

Their knowledge of all the areas of specialty in digital marketing. I'm impressed by their willingness to continually test and aim for improvements and willingness to understand our business and customer needs.

Are there any areas for improvement?

As an agency they probably don't promote themselves and how great they are enough - but that's likely because they are too busy doing what they do - grow their clients businesses.

BACKGROUND

Please describe your company and your position there.

I am co-Director of La Brocante, a graphics company that restores and reproduces retro images for its own collection of wall art, tea towels and greeting cards.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

We were extremely keen to build our online sales via digital marketing. After a couple of years trying to teach myself about traffic, audiences and FB advertising (wasting valuable time and money) I realised we had to outsource our entire digital strategy if we were going to hit the heights we wanted.

What were your goals for this project?

We employed Megaphone at the end of our bricks and mortar retail lease. We were moving entirely online and needed sales from our site to increase drastically from mediocre to substantial very quickly. But we wanted to build the strategy in a solid ongoing form so that it would become dependable revenue over the months and years ahead.

SOLUTION

How did you select this vendor?

As any small business operator will tell you, there is a plethora of parasitic businesses circling and preying at any given time. Most cold call emails are deleted in a flash and after 27 years running our own show we are incredibly sceptical of anyone selling their services to us.

Megaphone's initial approach was a little different and Ally wrote a warm email inviting us to make contact. First of all I rang their clients who had recorded testimonials - all sincere and glowing. We then visited their South Yarra office and knew that the team, work ethic, thirst for knowledge and genuine interest in building their clients' online profiles would be a perfect fit for our business.

Describe the scope of their work in detail.

Megaphone presented us with a digital strategy at our first meeting. They had done their research and had ideas for target audiences and how they would market to them at each stage of the digital funnel.

They suggested a good mix of online advertising, email marketing and social media so that we could grow our target audiences while increasing online sales. We have now worked for a few months with Megaphone and they are consistently offering innovative ideas and always eager to build our online success.

What was the team composition?

Zach is our Account Manager and our main point of contact but we get the feeling that when you sign up with Megaphone you get the expertise and knowledge of the entire team as they bounce ideas and strategies off each other on a regular basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our online sales say it all. Over the past few months we have operated within a range of 10x - 15x ROAS. Our newsletter subscriber database has doubled. Familiarity with our brand has grown exponentially. We have reached our digital marketing goals months ahead of schedule.

How effective was the workflow between your team and theirs?

Zach is our primary contact and provides regular updates. We can talk to him as often as we like via face-to-face meetings, phone calls or via email. Zach has been very easy to communicate with and very importantly he listens, advises wisely and genuinely enjoys our business success. It's a very easy work relationship and it does feel like he is an extension of our team.

What did you find most impressive about this company?

Their honesty and genuine interest in their clients' work created an air of excitement. This team of fabulous people exudes excitement for the scope and possibilities of digital marketing.

Are there any areas for improvement?

At this stage there is no area that I could pinpoint for improvement.

BACKGROUND

Please describe your company and your position there.

I am the Founder and Artistic Director of my company and oversee all aspects of the business. We are located in Melbourne and produce on average around four large scale events per year. I have a background in marketing and for a long time I did my own marketing, but then decided to reach out to a digital marketing agency to handle my social media - it was one of the best decisions I've made for my business recently.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

I hired Megaphone marketing to work with me on one major event, they were to manage all aspects of our digital marketing campaign. I was addressing a business opportunity as it was the largest event I ever had worked on and had the possibility of multiple repeat events.

What were your goals for this project?

The goal was to promote the event in a new and exciting way and bringing in new audiences. I anticipated more growth and awareness.

SOLUTION

How did you select this vendor?

I had heard about Megaphone marketing through a friend and learnt that they are leaders in their field and a very well established organisation. I considered three companies when making my decision but went with Megaphone due to their appealing statistics and friendly account managers.

Describe the scope of their work in detail.

Megaphone marketing handled: - strategy - audience identification - daily monitoring of the ad campaigns - content production - reporting

What was the team composition?

I worked directly with Lauren Oakes the CEO and Kirsty Stekel, my assigned account manager. They were both absolutely fantastic and their collective knowledge and experience of digital marketing is phenomenal.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I was overwhelmed with the success. Lauren Oakes and Kirsty Stekel worked on my campaign and I had superb results with all of my ads and the major campaign was a huge success. I loved being able to talk to Lauren and Kirsty along the way about different marketing questions and was always given really good advice. I can't wait for my next major campaign so I can work with them again!

How effective was the workflow between your team and theirs?

Very effective. They were super responsive and always returned my emails and calls within the hour. I knew they were very committed to delivering great service and I felt very confident in their ability to manage our campain.

What did you find most impressive about this company?

The ease of communication. The confidence they have in their brand, product and workflow. The results!

Are there any areas for improvement?

n/a

BACKGROUND

Please describe your company and your position there.

Gym and Fitness is an eCommerce retailer of gym equipment for home and commercial use. I manage the marketing team responsible for online & offline marketing initiatives, as well as the marketing and maintenance of the companies digital assets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Megaphone Marketing?

After having tested the waters of social advertising in-house, we saw scope to scale our paid social channel. We wanted to do this quickly and effectively, which we just didn't have the resources or expertise to handle in house.

What were your goals for this project?

Our primary objective was to scale reach and revenue at a pre-determines ROAS goal. Our secondary objective was to ensure that each and every ad provided value to those who saw them.

SOLUTION

How did you select this vendor?

After having met with a number of other vendors, we engaged Megaphone due to their expertise, value for money and awesome team.

Describe the scope of their work in detail.

After an onboarding process to ensure that Megaphone understood our brand and what assets we had available, Megaphone set to work, strategising our ads across goals, audiences, channels (Instagram, Facebook, Audience Network) and creatives. Working with our in-house team Megaphone were engaged from top level conception through to hands on platform execution, producing a number of key campaigns.

What was the team composition?

All interactions have gone through Tony and Pariss, our 2 account managers at Megaphone for the majority of our partnership.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Megaphone have managed to not only meet but exceed our ROAS KPI's at almost every months progress report. Each month ads are discussed, adjusted, added and removed to ensure we are hitting our key objectives.

How effective was the workflow between your team and theirs?

Having worked with Tony and Pariss for over a year now, we have established an excellent understanding of capacity and expectations. Design tweaks have been taking on board and implemented in subsequent campaigns. All communications have been via email and our monthly meetings which works for our set up.

What did you find most impressive about this company?

Besides their ability to meet our objective month in month out, I am most impressed by their ability to produce creative solutions to briefs. To top this off, they are able to continue to provide the same standard of quality for briefs that are now less complete than they once were, which leaves our team to focus on other areas knowing that Megaphone have our paid advertising covered.

Are there any areas for improvement?

None.