What evidence can you share that demonstrates the impact of the engagement?
The two key metrics we use to track success is the amount of organic traffic to our website and the number of organic qualified leads we receive through our website.
At the beginning, it was a little rough because SEO takes about six months to really see major results. We were thinking about finding another partner at the beginning of the COVID-19 pandemic, but it was rough for everybody around then. Since we started in November, and March was where we expected to see a return on our investment, we were concerned when the pandemic hit. I talked to Big Leap about it, and we tried to come up with some strategies to help us succeed and grow, and we did.
Starting in March, we met our goal of beating last year’s numbers. We’ve truly grown. For example, I just sent them the lead report for September 2020 and from the September 10th–16th, we received 123 organic leads. In the same week in 2019, we received 73 leads.
How did Big Leap perform from a project management standpoint?
We have a weekly meeting. We sit down for about an hour and we talk about everything—staffing, progress, what’s coming up next, and what we’ve accomplished so far. The meetings have been great for communication. We’ve really been able to stay on the same page.
That’s not the only way I can talk to them either; we send emails back and forth and they’re very responsive too.
What did you find most impressive about them?
Their responsiveness. When certain situations come up, we’re able to talk about it and they always come up with new ways to solve the problem.
Are there any areas they could improve?
We had a little bit of concern around their very realistic projections. They told us we weren’t going to be able to increase our leads by 50%, which was our original goal. They said we were probably only going to reach about 20% in six months. We actually increased more than that, but they were trying to set realistic foals. We were worried that it was too low and we were going to fail with them. Obviously, we didn’t, but it was enough to make us hesitate on working with them.
Do you have any advice for potential customers?
Make sure you have the weekly meeting. Participation on the customer side is incredibly important. They will be responsive and help you as much as they can, but without feedback from the client, they can’t be as useful.