What evidence can you share that demonstrates the impact of the engagement?
We're looking at things like where we're ranking in the top three or where we're ranking in the top 10, and we're starting to see that top 10 number moving. Some of the new pages they've created starting to rank and we're seeing some small jumps in our year over year organic search traffic.
It takes a while with organic search, especially with a big company because the agency has to get used to who you are, figure out the places where you want to drive revenue, and create that content. It took a few months for any words Big Leap created to actually hit our website. We've really been happy with our relationship with them – couldn't be happier.
How did Big Leap perform from a project management standpoint?
We have weekly calls at my level and then they talk daily to other members of my team. We communicate via Slack and then we have a review with them around once every four months.
They manage the project in a very clear way. They'll give us a chart to show the different phases and they keep us updated on that. We also have a set of Google Docs with them where they show us all the work product they do, how they’re progressing, and any questions they have. It’s a real clear way for us to know exactly where we're at.
What did you find most impressive about them?
Most importantly, the way they work with people internally and externally is so transparent, open and honest. They're just very nice to deal with. We'd been turned off to SEO from our previous agency and I think it's really helped us get excited about it again. When we work with them, I feel like I'm a small company getting big company service. I feel like I'm working for a startup and they're giving us a level of attention and explanation that’s really hard to do. It's been very refreshing.
For example, they came to us the other day and said that they noticed that one of our competitors was doing this new thing – and they're a small competitor and they're doing it on some low traffic pages. They suggested that because we're so big we would benefit a lot from this. That just blew us away because they haven't been with us long enough to know to look at those small competitors. The rigor that they showed by independently deciding to go and look at this trend and come up with an action plan was really surprising and awesome.
Are there any areas they could improve?
Any of the roadblocks have been on our side.
Any advice for potential customers?
As long as they’re very clear with their goals, Big Leap will execute for them.