Big Leap

BACKGROUND

Please describe your company and position.

I am the Director of Operations of USB Memory Direct

Describe what your company does in a single sentence.

Selling Branded Promotional Products with a specialty in Custom USB Flash Drives

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Leap to accomplish?

• Improve our Organic SEO Rankings
• Improve the overall traffic we are bringing to our website

SOLUTION

How did you find Big Leap?

Online Search

Why did you select Big Leap over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Big Leap were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work:

Optimize the website by improving on-page and technical SEO in order to achieve a high-ranking position through various keywords. Create a good foundation for the brand to maintain a top position amongst competitors. Key Deliverables: 

• Website Audit: This provided a good starting point to see what needed to be improved and the strategy in order to achieve success. 
• Content And Striking Distance: This allowed us to identify duplicate content or content that may have been reducing the authority of other pages. 
• Linkbuilding and outreach: We believe that the authority you get from links is one of the most important parts of improving SEO ranking. A good link-building strategy is crucial to this

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We can track the measurable outcomes through Big Leaps reports that use adaptive tools to show current results. One outcome we can measure is the keyword rankings. This provides us with information about the target keywords we are targeting as discussed on the onboarding. This has shown us success in improving ranking for the majority of those keywords. 

Another measurable outcome that shows progress is the organic traffic report. This makes it easier to understand different metrics and how they correlate to one another. For example, even though sessions may be down, conversions are up. This tells us that our strategy to increase transactional intent is working as fewer people are coming for information and more are requesting quotes. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

One of Big Leaps strongest strengths that I personally enjoyed most of all, was the way they delivered completed/ on-going tasks. They have a very organized method of delivering projects and information to us. They were always on time with the deliverables and would even send them earlier than the due date on certain occasions. Big Leap addressed all our needs whenever they were asked and always in a timely manner. I couldn't be happier that we chose to work with them. 

What was your primary form of communication with Big Leap?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Big Leap has many impressive qualities about them. The team we work with is super knowledgable and friendly. They always know how to joke and have a good time but also take it seriously and present us with the completed tasks in a professional manner. I find that most companies struggle with this but not Big Leap. Because of this, I truly feel more comfortable working with them which over all makes the working relationship fun and easy.    

Are there any areas for improvement or something Big Leap could have done differently?

Honestly, I say this with with complete transperancy. There is absolutely nothing that I would have wanted Big Leap to do differently for what we worked on together. Big Leap has gotten us exactly where we wanted to be and did it exactly how they said they would. We have nothing to say when it comes to improvements because they did everything correctly as we had discussed before we started working with them.  

BACKGROUND

Please describe your company and position.

 I am the Head of Content of a financial services company 

Describe what your company does in a single sentence.

Hopscotch is the all-in-one invoicing, instant cash flow, and bill pay solution for small businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Leap to accomplish?

• Competitor content audit and identify gaps / content opportunities
• Optimize on-site SEO and improve page rankings for non-brand search terms
• Identify and action on link building opportunities

SOLUTION

How did you find Big Leap?

Other

Why did you select Big Leap over others?

• Pricing fit our budget
• Other

How many teammates from Big Leap were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

MONTH 1:

1. Seed Keyword Research
2. Competitive Keyword Gap Analysis
3. Enterprise Technical SEO
4. Website Audit
5. Web Content Audit
6. Google Analytics Audit
7. Rank Tracking/Setup

MONTHS 2+:

• Site Audit Implementation
• Web Content Optimization
• Competitive Backlink Audit
• Blog Content Optimization
• Parameters & Deadweight Audit
• Guest Blog Post Prospecting
• Site Audit Implementation
• Call-to-Action Audit
• Guest Blog Post Outreach
• Brand Mention/Reattribution Monitoring Outreach

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improvements in technical SEO
• improvements in rankings for 60+ keywords
• created and activated a robust content strategy around product-specific keywords.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very organized and easy to work with, this team does thoughtful and methodical work.

What was your primary form of communication with Big Leap?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their willingness to be flexible to the changing needs of our team was impressive, finding ways to always say yes when we had a shift in scope or wanted to adapt our deliverable targets each month. Very accommodating and genuinely excited to learn about our product, improve our content performance, etc.

Are there any areas for improvement or something Big Leap could have done differently?

Our work with them is ongoing, but no substantial critical feedback at this time.

BACKGROUND

Please describe your company and position.

I am the Sales Enablement Analyst of WayPath

Describe what your company does in a single sentence.

We help organizations select and implement customized customer experience platforms, in particular CCM, CRM, and CMS.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Leap to accomplish?

• Increase website presence and generate leads through SEO
• Generate leads through Google Ads

SOLUTION

How did you find Big Leap?

Referral

Why did you select Big Leap over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Presented detailed roadmap

How many teammates from Big Leap were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Big Leap provides us with SEO work that includes technical analysis, keyword, research, and strategy, which informs a roadmap and plan of action. They also manage our Google ads, which includes setting up campaigns and tracking, auditing, and editing those campaigns. They provide advanced analytics monitoring, CRO recommendations, and report for data-driven campaign refinement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The keywords we are tracking, have increased, as well as organic traffic. Organic sessions, total users, new users, and average engagement time have increased as well. We are also seeing increased impressions and CTR on our Google ads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management is perfection! Reporting is timely and detailed. We work with a variety of vendors and services, and Big Leap’s communication is absolutely best in class.

What was your primary form of communication with Big Leap?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The sense of teamwork and communication is most impressive. Even though our meetings are virtual, their customer service is always personalized and authentic. They are organized, consummate professionals, approachable, and show a sincere interest in the success of our business.

Are there any areas for improvement or something Big Leap could have done differently?

It’s too soon to tell — we are excited to continue our journey!

BACKGROUND

Please describe your company and position.

I am the Digital Content Manager of ARS/Rescue Rooter

Describe what your company does in a single sentence.

Plumbing, HVAC and electrical work

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Leap to accomplish?

• Improve SEO performance
• Increase leads
• Consolidate brands

SOLUTION

How did you find Big Leap?

They were our vendor when I started, not sure how we found them

Why did you select Big Leap over others?

• Great culture fit
• Good value for cost

How many teammates from Big Leap were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Big Leap has been responsible for managing SEO strategy for many of our brands. In the brands that they've managed, we've seen improvements in keyword rankings

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Organic search traffic to our websites
• keyword rankings and calls from Google Business Profile

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Big Leap's project management is exceptional. They manage several brands, and they keep track in extreme detail of every bit of work they do, we do, and that needs to get done. They're attention to detail is one of the main factors that separated them from the competition when choosing agencies. I'm continually impressed by their ability to stay on top of their work, and keep us accountable with clear action items after every meeting.

What was your primary form of communication with Big Leap?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their project management is probably the most impressive. Our work is very nuanced and we manage several brands with them, and they do a wonderful job of keeping track of it all. Beyond that, their SEO industry and technical knowledge is impressive as well. That was the other main distinguishing factor that separated them from other agencies we were considering.

Are there any areas for improvement or something Big Leap could have done differently?

Honestly, it's hard to ask for more from Big Leap. They've been super flexible as we've navigated major changes and strategy shifts internally. I cannot think of anything that I would change about our partnership or the way we interact

BACKGROUND

Please describe your company and position.

I am the Global VP Marketing of Aviv Clinics.

Describe what your company does in a single sentence.

Aviv Clinics delivers a highly effective personalized protocol to enhance performance in the aging brain and body via the Aviv Medical Program.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Leap to accomplish?

• Build strong and competitive organic presence with SEO
• Build Aviv's reputation and credibility
• Generate leads

SOLUTION

How did you find Big Leap?

Online Search

Why did you select Big Leap over others?

High ratings
How many teammates from Big Leap were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Content marketing- writing blogs according to keyword research and strategy. 
• Optimizing existing blogs
• Link building
• Website optimization
• Brand promotion

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We are growing in keyword ranking. We are driving traffic to our website mainly by the blog, which they are writing. We are driving a high percentage of non-branded traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BL team is very collaborative; we learned to work together and create synergy with our team. They are very much involved in what we do and always listen to our needs. Also, they are very kind, so the conversation is always nice.

What was your primary form of communication with Big Leap?

Virtual Meeting

What did you find most impressive or unique about this company?

I think they made a big effort to understand what we do (it is not always easy), and they always try to find solutions and push us to the next achievement.

Are there any areas for improvement or something Big Leap could have done differently?

i think we got now to a point where we all know the strategy and what is working for us. It took a while to navigate that and build a process, but maybe there is always a learning curve.

BACKGROUND

Please describe your company and position.

I am the Business Development Director of Cascade Collision Repair

Describe what your company does in a single sentence.

We are a growing regional collision repair MSO (Multi Store Owner)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Leap to accomplish?

• SEO

SOLUTION

How did you find Big Leap?

• Online Search
• Referral

Why did you select Big Leap over others?

• Great culture fit
• Company values aligned
• Performance

How many teammates from Big Leap were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Achieve first-page rankings and build upon Local SEO efforts with continuous citation creation, service area creation, and updating GMBs. The results speak for themselves: Phone calls from all locations increased by 45.8% Map views from all locations increased by 22.1% Search views from all locations increased by 11.9% Website visits from all locations increased by 17.4% Direction requests from all locations increased by 0.6%

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our site has seen a 2,780 position increase on Google, and a 350 position increase on Google Local along with the following: Phone calls from all locations increased by 45.8% Map views from all locations increased by 22.1% Search views from all locations increased by 11.9% Website visits from all locations increased by 17.4% Direction requests from all locations increased by 0.6%

What was your primary form of communication with Big Leap?

• Virtual Meeting
• Email or Messaging App

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Matt and Ryan at Big Leap have been the most prepared and responsive vendors we've ever used.

What did you find most impressive or unique about this company?

When I joined our Company Big Leap was one of many marketing vendors being utilized. After monitoring performance of all vendors over several months Big Leap is the only one still around. They have consistently performed and continue to provide excellent service. We're lucky to have them.

Are there any areas for improvement or something Big Leap could have done differently?

Matt and Ryan are amazing. Big Leap should do everything they can to keep those two around.

BACKGROUND

Please describe your company and your position there.

I am the marketing director of a nonprofit. Our focus is to liberate individuals and society from the child sexual abuse and its lasting impacts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Big Leap, and what were your goals?

We have been going through a rebrand and have hired Big Leap to help assist with our SEO management to increase traffic to our new site during the rebrand.

SOLUTION

How did you select this vendor and what were the deciding factors?

A contract that was already in place, but we have been very happy with their service on this ongoing project.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Originally Big Leap was brought on to work on SEO for our organization, but with the rebrand they have worked more on helping with the transition of our website and balancing the old and new.

How many people from the vendor's team worked with you, and what were their positions?

We work with 2 members of the team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen an increase on our ranking keywords over the last couple of months and continue to use Big Leap to audit old and new pages to make sure they are performing at optimal levels.

Describe their project management style, including communication tools and timeliness.

They have been great to work with and have always been quick to respond with any request that we have for them.

What did you find most impressive or unique about this company?

Their level of professionalism and willingness to help out wherever asked.

Are there any areas for improvement or something they could have done differently?

Nothing that I can think of. We continue to brainstorm with them on new ways that can help and bring value.

BACKGROUND

Please describe your company and your position there.

United Credit is a financial technology company that connects consumers and businesses with an array of experienced, innovative financing solutions. I'm the Chief Marketing Officer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Big Leap, and what were your goals?

In advance of rebranding the company, we hired Big Leap as our digital marketing agency partner to help us assess and grow both our web presence's SEO and PPC through Google Ads. It was important to keep our existing legacy search equity while transitioning to the new company name.

SOLUTION

How did you select this vendor and what were the deciding factors?

The team support structure presented by Big Leap was much deeper than what we saw from other agencies we interviewed.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We began with discovery and account onboarding in May then moved into analysis of our existing SEO/PPC in June. In August, we rebranded and then in September, Big Leap helped us transition to a new online name and website. Throughout, SEO was analyzed to help us retain and grow our online equity. PPC looked at trends in our campaigns and helped us test an increase in spend. Following a few months, we started implementing changes based on data with Big Leap's help.

How many people from the vendor's team worked with you, and what were their positions?

Throughout our engagement with Big Leap, we've had an Account Manager. We've also had 1 SEO specialist and 1 PPC specialist. Recently the team expanded to include more PPC support.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since our work with Big Leap, the quality of our website content has been strengthened due to their SEO input. We've also had their SEO support on content edits for EAT (Expertise/Authority/Trust). Our search ranking has remained strong, even through the rebranding. We increased our PPC spend in order to generate more business, but when we noticed diminishing returns, Big Leap helped us change direction quickly.

Describe their project management style, including communication tools and timeliness.

The team is great at communicating, sharing data, and meeting deadlines. Posted Google reports show us both focus and progress in SEO and PPC. Our account manager always sends an agenda in advance of a meeting with links to reference documentation. They also send a detailed meeting summary with more documentation after each call.

What did you find most impressive or unique about this company?

The team has a very strong 'can-do' attitude. They are very approachable and timely.

Are there any areas for improvement or something they could have done differently?

There was turnover in multiple roles on the agency team, which didn't appear to hugely impact the work, but there's always efficiency lost in transitions.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing coordinator for a medical company. We provide medical evidence to veterans through a telehealth platform. I oversee everything from email campaigns to blogs, SEO, website development, social media, visuals, and anything related to marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Big Leap?

I had a lot on my plate when I entered this position. We realized that I had to juggle more than we initially thought, so we needed someone for social media management. Then, we realized that we also required SEO work and blog writing.

SOLUTION

What was the scope of their involvement?

Big Leap has provided social media marketing services. They’ve kept all the content, generated ideas, tracked them, and shared them through Google Sheets. The document would provide the topic headline, copy, and links to be attached so we could review it easily.

Initially, they did a comprehensive keyword research piece and a website audit. They provided the keywords for each blog and researched the best trends for the topics we covered. Since then, Big Leap has done a couple of other social media and website audits to ensure our SEO and keywords are strong across all our pages.

On the blog side, they link each blog with a Google Doc, which we can review to make suggestions or comments. They check it, make the changes, and send it back for a second review. We usually don’t have to do more than 1–2 reviews, and then we put it ourselves on the website. We use WordPress, so all the blogs are posted there. For the content, we brainstorm ideas together; their team writes the blogs, does the research, and includes any additional links. Additionally, they help push a couple of pieces of content out on our social media talking about the new blogs on the website.

We also send out email campaigns, so they’ve written emails around some blog topics. Typically, we take the letter description they’ve come up with and put that as the email’s body. When we push out emails that have to do with the blogs, they provide a call to action and a place for us to link back to our website for the customer to read more.

What is the team composition?

Since we engaged with Big Leap, we’ve worked with about 10 teammates. We’re regularly in contact with 2–3 people per meeting: the SEO manager, the client success strategist, and the content review specialist. We usually work with high-level employees; they take all the suggestions back to their team, so we don’t interact much with the SEO and blog writers.

How did you come to work with Big Leap?

We did a bit of market research to find somebody to handle our social media. We interviewed a couple of companies and ultimately decided to hire Big Leap. After talking to my managers, we chose them based on the slide deck of information they provided. The numbers, content, and professional look and feel of their work were the best path for us. We also enjoyed the time we spent on calls; their team members were the best fit for our company.

What is the status of this engagement?

We started working with them in March 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen continuous yearly growth with their monthly reports. Our ranking on Google has also increased, although it’s a bit more difficult to look at because some updates with Google Analytics have caused the numbers to dip a bit. However, for the most part,  the monthly numbers shoot up and are looking strong, which is really exciting.

How did Big Leap perform from a project management standpoint?

At first, everything was going exceptionally well; they were on top of the project. After a few months, we had to bug them a bit to deliver the blog content. It didn’t happen often, but sometimes there were delays. However, since we have the new team involved, everything has been on time. They’re quick to respond and excellent at getting things to us in a timely manner.

We communicate with them through emails, Google Docs, and Google Sheets. Big Leap uses Slack internally.

What did you find most impressive about them?

Their SEO service has been outstanding, and they’re willing to understand our brand. When we talked about dropping the social media work, they were very understanding about why were letting it go. They’re always willing to learn and grow; we regularly give them honest feedback so they can do their job as best as possible.

Moreover, they’ve been excellent these past few months. The team delivers on time and ensures all the content is exactly what we want. They do their best to ensure the quality of the content so it doesn’t detract from our work. We make 1–2 suggestions, and the blogs are good to go. Big Leap is 100% on the same page; they learn as much as they can about our company.

Are there any areas they could improve?

No, we’re in a good position with them.

BACKGROUND

Please describe your company and your position there.

We are a beauty supply company for licensed professionals. We are best known for our Lash Lifting, Brow Lamination and Tinting Supplies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Big Leap, and what were your goals?

We hired Big Leap to improve our SEO and drive more traffic to our sites.

SOLUTION

How did you select this vendor and what were the deciding factors?

Big Leap was recommended to us by a partner who has previously worked with other companies that Big Leap has assisted in meeting their goals.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Their team has assisted us in many ways throughout our "Roadmap"

How many people from the vendor's team worked with you, and what were their positions?

Anita has been the team leader throughout our work. Holly has assisted us in our SEO needs. Others join our call occasionally, but Anita and Holly have been our two main team members.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Big Leap has been wonderful to work with! Anita and her team are very attentive, organized, and thorough with their work. The SEO work completed by Big Leap has helped take our websites to the next level!

Describe their project management style, including communication tools and timeliness.

Anita is very good at sending our agenda and zoom link before our weekly scheduled call. The roadmap is also helpful to review the next steps that will be taken to reach the goal.

What did you find most impressive or unique about this company?

Their level of professionalism and knowledge were outstanding, and we have felt very supported throughout this whole process.

Are there any areas for improvement or something they could have done differently?

None.