Vital Design

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of Texture Plus, a faux wall panel manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vital Design?

We were looking to grow our revenue.

SOLUTION

What was the scope of their involvement?

We initially hired Vital Design to develop an e-commerce website. Our partnership has since evolved into providing us with SEO and digital marketing to grow our organic traffic flow.

What is the team composition?

We’ve worked with a number of people from their team over the years, including different account managers, strategists, developers, and SEO specialists. There’s a different team they bring in depending on the project, so it’s been a collaborative process.

How did you come to work with Vital Design?

We did outreach for a web development provider, and Vital Design came out on top of the RFP we posted.

How much have you invested with them?

Throughout the partnership, we’ve invested over $1 million.

What is the status of this engagement?

Our ongoing partnership started in January 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

After launching the site, our monthly revenue has gone up by almost 700%, and Vital Design has continued to deliver great results for us. Since 2017, they’ve consistently averaged about a 20% growth in organic traffic YOY.

How did Vital Design perform from a project management standpoint?

They’re very collaborative and responsive from a project management perspective. We utilize Basecamp for our projects and communicate through Google Meet on a bi-weekly basis.

What did you find most impressive about them?

We’re impressed with how much they care for us as clients. They’re dedicated to our success on a personal level, and I feel like a partner, rather than a number.

Are there any areas they could improve?

They’re great communicators who provide terrific results and if there are any issues, they’re quick to address them.

Other than that, they’re very transparent, have a high level of integrity, and I'm always confident that they’ll work through anything that comes up.

Do you have any advice for potential customers?

My only advice is to hire Vital Design.

BACKGROUND

Please describe your company and your position there.

We are a top 50 Film Festival located in Portsmouth, NH. Every year 10K plus film makers, industry reps, actors and fans watch over 100 films at 5 venues, with afterparties, workshops, panels, special events and more. This amazing weekend contributes over 1MM to the local economy. I am the Executive Director of the event.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vital Design?

When we started in 2001 Film Festivals used "magazine like" programs to bring their events to the public. Vital built us an industry leading eCommerce website and app for our schedule, films, events, filmakers, panelists etc to highlight the weekend. We needed a site that could direct our guests, attract sponsors, sell tickets, and plan the weekend.

What were your goals for this project?

Build an industry leading brand, e-Commerce website and mobile app to bring our top 50 Fiilm Festival to guests and industry people from around the world.

SOLUTION

How did you select this vendor?

The Portland ME, Boston MA, Portsmouth NH corridor is loaded with marketing companies. They've all contributed to the fest throughout the years. Vital's the team of brand strategists and digital marketers were a team that always stood out.

We had over six companies compete and contribute between 2015-207, and when it came time to pick a team we already knew Vital could perform at a higher level than the competition from a strategic and execution perspective.

Our event ramps up and takes over, we need a team that can do over 3000 hours of work in a 4 month period. Smaller firms just can't get the work done. Throw in a Website redesign and app and we needed an agency with some serious horse power. Vital has ~100 digital marketers, they are big enough to handle whatever we throw at them.

Describe the project and the services they provided in detail.

The job was to take our 100 page program, bring it online and allow us to do eCommerce for ticket sales and merchandise.

What was the team composition?

The NH Film Festival Marketing pod we used on this project was about 10 people. Our account and project team has been with us for years, our design team including Ali Baxter is brilliant. Our dev team led by Jesse and Matt can make anything happen.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We now sell over $350k of tickets and merch online. The App has been downloaded by close to 50k people in the last two years.

How was project management arranged and how effective was it?

Our Festival is a deadline and they never miss a beat. Their attention to deadlines and their ability to scale is what set them apart

What did you find most impressive about this company?

Design, detail oriented, architecture, SEO, they have it all... I'm blown away by the quality of people there.

Are there any areas for improvement?

They are such an integral part of our team, It's always hard when the festival is over to answer this question. We always want to do more than we can fit in.

BACKGROUND

Please describe your company and position.

I am the Director of Content of ApexDrop

Describe what your company does in a single sentence.

We connect consumer product brands with micro influencers to generate awareness and user-generated content.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Vital Design to accomplish?

• Establish Core Messaging

SOLUTION

How did you find Vital Design?

Referral

Why did you select Vital Design over others?

Other

What was the size of Vital Design’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Vital to help us create core messaging for our brand. Key deliverables included:

• differentiated positioning
• copy
• benefits
• tone
• tagline
• guidebook for the company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• It is tough to measure the benefits of a core messaging strategy. But we were pleased with the outcome.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Vital Design was easy to work with. They delivered on time. They managed the project communications through Basecamp, which was new for our team so there was a bit of a learning curve there. But it worked.

What was your primary form of communication with Vital Design?

Virtual Meeting

What did you find most impressive or unique about this company?

Vital has deep expertise in core messaging and website development. Even though we did not end up using them for our website, that was our original intention. Of all the vendors we interviewed, Vital had the deepest expertise of being able to drive leads through content and website, and they demonstrated it with real examples.

Are there any areas for improvement or something Vital Design could have done differently?

No suggestions.