Soup Agency

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing and Ecommerce Manager or an Australian womenswear designer label.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soup Agency, and what were your goals?

To increase our reach on Google organically and ensure that key categories are optimised from an organic search perspective

SOLUTION

How did you select this vendor and what were the deciding factors?

We were introduced to Soup via a referral and after discussing our requirements they proposed their strategy and pricing which were fair and fit within our budget expectations.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Each month, Soup send a monthly review of our organic search results of our website and key areas that they will focus on, whether it will be to improve the search ranking of specific keywords or categories that will increase visibility. They also review competitor rankings and audit our search console and make recommendations based on the audit results.

How many people from the vendor's team worked with you, and what were their positions?

I have been working directly with the Managing Director of the agency, she has a team of people who work with her.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since engaging Soup Agency, organic sessions are up 14%, revenue from the organic channel is up 25% YOY.

Describe their project management style, including communication tools and timeliness.

Monthly meetings are scheduled reviewing previous months results and items actioned, strategy outlined for what tasks will be completed during the month and regular communications occur in between each monthly meeting.

What did you find most impressive or unique about this company?

Their professionalism and knowledge of SEO are impressive.

Are there any areas for improvement or something they could have done differently?

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BACKGROUND

Please describe your company and your position there.

I'm the founder of a tutoring marketplace that specialises in education for students from Year 1 - 12

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soup Agency?

We hired SOUP agency to manage our social media advertising, starting with facebook and Instagram. We were looking for an agency to work with for the long term

SOLUTION

How did you select this vendor and what were the deciding factors?

SOUP reached out to me via cold email. I organised an initial consultation and was initially pleasantly surprised by how professional it was compared to when I had talked with other agencies. The initial onboarding was seamless and they were very responsive

Describe the project in detail and walk through the stages of the project.

We have an ongoing contract with SOUP agency for online digital marketing. They have managed our Facebook and Instagram ads. Compared to our in-house work, they have outperformed and significantly decreased CPA while also maintaining a strong culture of experimentation and suggesting new advertising platforms and creatives

How many resources from the vendor's team worked with you, and what were their positions?

We are currently working with 3 team members from SOUP. Our account manager, Thomas, as well as 2 digital specialists, Jake and Vanessa

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our current cost per lead is approximately 1/3 of what it was only 2 months ago. We are spending less on marketing while also seeing better results.

How effective was the workflow between your team and theirs?

SOUP joined our company Slack channel and we regularly communicate there. They have catered for our preferences in every way to make working together completely seamless

What did you find most impressive or unique about this company?

The dedication of the SOUP team to achieve better results, and then maintain those results while continuing to experiment and improve over time. This is different to other advertising agencies that we have worked with as in many cases other agencies, after initially impressing you, will slowly decrease effort and workload, delivering poorer quality work than initially promised during the initial sale.

Are there any areas for improvement or something they could have done differently?

They have performed exceptionally well. As a small business, our budget isn't huge and SOUP's fees are higher than average, but I am more than happy to pay as they have given us exceptional results.

BACKGROUND

Please describe your company and your position there.

We're a full service video & animation studio in Sydney, NSW. I am the CEO & Creative Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soup Agency, and what were your goals?

We have an amazing production team but needed more leads. We hired Soup Agency to come in and assist with strategy around our digital marketing. Even though I am in video marketing, I did not understand the paid search & paid media side of it.

SOLUTION

How did you select this vendor and what were the deciding factors?

Katya, in one meeting, better explained and educated me and my team on paid requirements than anyone had previously. It was apparent she and the team are absolute experts in the field. Also, their approach and friendliness mean they are the right people to work with.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began when she reviewed all our old campaigns, looked into all of our reports and got to know the business. Soup then provided Two Giraffes with an amazing strategy and approach that fit our budgets and had great goals and deliverable points for paid campaigns.

How many people from the vendor's team worked with you, and what were their positions?

Katya, the managing director, and Ben, their paid social manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing their strategy, we have seen a vast improvement in the quality of leads. Before Soup, we go a lot of leads, but they were all bad. They are now more pinpointed to our services, we are so excited.

Describe their project management style, including communication tools and timeliness.

Wow. Honestly. I am blown away. They really educate you without belittling you. I felt empowered and in control when these services always made me really nervous in the past. Their team holds your hand, takes you along, educates you, and gives very clear reports. It is wonderful.

What did you find most impressive or unique about this company?

We're impressed with their dedication, expertise, and cost-efficiency. It's been an amazing and educational collaboration.

Are there any areas for improvement or something they could have done differently?

Come into my business earlier!

BACKGROUND

Please describe your company and your position there.

I am the Head of Marketing for an eCommerce skincare brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soup Agency, and what were your goals?

We engaged Soup to run the SEO for our Australian site.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected The Soup Agency as we felt that Katya was very knowledgeable on the eCommerce landscape and was going to help - with not only SEO - but other areas of the business if we needed.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our journey began with an in-depth audit of the site. They developed a working sheet that was easily shared with our developers and spoke directly with them to ensure everything got done. This resulted in a faster, lighter website which helped with our rankings instantly. Each month, we now target different keywords to boost key products.

How many people from the vendor's team worked with you, and what were their positions?

We work with one directly, Katya. But I know her whole team touches our account.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing their SEO suggestions, our non-branded search terms have increased not only in Australia but in the US too.

Describe their project management style, including communication tools and timeliness.

Everything is mostly done via email and Google sheets. Follow up communications are very clear on what has been completed and is outstanding.

What did you find most impressive or unique about this company?

They're very proactive in ensuring all tasks are completed. If something needs to be done, they take the initiative to get it done even though it may not have been in the initial scope. They have become our go-to digital marketing advisor. They're very knowledgeable on not just SEO but every digital!

Are there any areas for improvement or something they could have done differently?

Nothing

BACKGROUND

Please describe your company and your position there.

I am the marketing manager at Dashing - our core business works with some of the biggest retailers in Australia producing visual merchandising campaigns and print executions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soup Agency, and what were your goals?

In 2021 launched a merchandise brand and rebranded our Dashing X brand management platform. Soup Agency came into play to help with the PPC for these two brands, increasing brand awareness and prospecting new clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

Another supplier recommended Soup Agency to us, they had a good price, and Katya our consultant was super helpful from day 1.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

For my merch we started creating a Google Adwords account, then planning the ads and keywords to launch the campaign. We have monthly meetings with Soup to keep optimising our results. For Dashing X Soup set up Google and Capterra Ads.

How many people from the vendor's team worked with you, and what were their positions?

Katya is our main point of contact, she is the Founder of Soup. I also worked with Tanya, the Digital Project Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the PPC ads we are ranking better online and receiving enquires through the website. Some of our clients are finding us online, which is a good sign.

Describe their project management style, including communication tools and timeliness.

They are great at managing the projects and keeping me posted on the progress. The majority of our communication is via email, but they are always available for a call if we need it.

What did you find most impressive or unique about this company?

Their level of knowledge in the industry and professionalism.

Are there any areas for improvement or something they could have done differently?

It would be nice to have some more suggestions for us to improve our campaigns at our monthly meetings.

BACKGROUND

Please describe your company and your position there.

Car Next Door is Australia's largest peer-to-peer car share network. I manage our marketing department at Car Next Door, including our performance marketing function.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soup Agency, and what were your goals?

Soup Agency were engaged to help support us while we hired an internal Performance Marketing Specialist. As part of their engagement they were also asked to help audit and refine our strategy for Google Ads, with an understanding of how to best reach our business goals.

SOLUTION

How did you select this vendor and what were the deciding factors?

Soup Agency came highly recommend to us via a valued contact.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Soup Agency took the understanding of our business, our goals and what has worked/not worked before and quickly came up with a strategic, considered and actionable strategy for review. Once approved, this was quickly translated into action.

How many resources from the vendor's team worked with you, and what were their positions?

Katya Vakulenko - Founder

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Soup Agency decreased our CPA by 14% in just one month. They also increased our total acquisitions and strengthen our capacity to achieve our ROAS across all product verticals.

How effective was the workflow between your team and theirs?

Very effective and easy communication. Soup Agency was happy to tap into our existing organisational channels and ways of working.

What did you find most impressive or unique about this company?

Speed of action - the time from onboarding to actionable strategy was much faster than I would have imagined.

Are there any areas for improvement or something they could have done differently?

None!

BACKGROUND

Please describe your company and your position there.

I am Community and Innovation Manager at Australian Jewish Funders. AJF is the network inspiring effective philanthropy and strengthening community, that is guided by the pillars of innovation, collaboration and leadership to achieve impactful giving guided by Jewish values. AJF inspires members to strengthen the Jewish community and beyond, at the individual and collective levels through educational engagement opportunities, events and programming.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soup Agency?

We want to increase our communications on social media, particularly Instagram, Facebook and LinkedIn to ensure that we are telling stories about the impact we are making. In particular showcasing our partnership with Catchafire. I would love some structure to the best way to continue posting photos/stories and information out, with canva templates.

SOLUTION

How did you select this vendor and what were the deciding factors?

Soup Agency applied for this project on Catchafire and after interviewing them we thought the collaboration was perfect and decided to continue on the journey together.

Describe the project in detail and walk through the stages of the project.

After our first meeting, Soup Agency began putting together a social media content calendar to meet all our needs. This also involved canva templates which we can adapt to our needs moving forward. The copy they created was fantastic and really understood our brief.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 3 incredible individuals from the team, including founder Katya and Lakshi and Michelle.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launched a Philanthropy fellowship and had a positive turn out for applications, thanks to our social media posts.

How effective was the workflow between your team and theirs?

We met almost weekly, and they were fantastic at communicating back to us on the work that was being completed, taking us along on the journey, which was increidble.

What did you find most impressive or unique about this company?

They've offered incredible attention to detail.

Are there any areas for improvement or something they could have done differently?

Honestly, nothing they were attentive and able to understand what we were looking for, which was great!!

BACKGROUND

Please describe your company and your position there.

At Beeline, we believe that a world where more people ride is a cleaner, healthier and happier world. We aim to get more people riding by improving the typical ride experience and removing the barriers that put people off. We do this by handling the routes, navigation and tracking so that riders can get the most out of their journeys.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soup Agency, and what were your goals?

We have taken on Soup to handle all our back end marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

Came with great referrals and are very easy to communicate with.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They were to: Set up all markering tracking and marketing spend accounts, come up with and roll out our social campaigns, produce a plan and implement AdWords advertising. Then we touch base bi-weekly to discuss outcomes and approve plans.

How many resources from the vendor's team worked with you, and what were their positions?

We have dealt with several different members of the team who all can implement changes to our account. All have been a pleasure to work with.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

From the first month, we saw a positive return on our ad spend. Any changes were done quickly.

How effective was the workflow between your team and theirs?

Perfect. Very flexible.

What did you find most impressive or unique about this company?

The ease of communication is what we have found to be the most impressive.

Are there any areas for improvement or something they could have done differently?

Not as yet. We are very happy with the work they've done so far.

BACKGROUND

Introduce your business and what you do there.

I’m in charge of the software and technology investments for an investment company. We invest in day-to-day software services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Soup Agency?

We needed help with digital marketing, content strategy, and content creation.

SOLUTION

What was the scope of their involvement?

Soup Agency has provided us with several services. For example, they set up a whole email marketing strategy for us from scratch, and they also implemented a contact form on our site so that people can interact with us.

They’ve created all the content for our website, including more than 20 blog entries, and they’ve been in charge of our social media posting, too. They continue to provide us with content every month on an ongoing basis.

Additionally, they created two different videos for us. One is an explainer video that explains the software product and the company behind it. The other one introduces case studies with existing clients and their experiences. They scripted the videos and coordinated the entire video production.

What is the team composition?

We work with 5–6 people from Soup Agency, including an email specialist, a content specialist, a copywriter, an SEO person, and a couple of other people.

How did you come to work with Soup Agency?

They were recommended by a friend of mine.

How much have you invested with them?

We’ve spent over $50,000.

What is the status of this engagement?

We started working together in March 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Soup Agency coordinates their staff quickly, and they’re responsive to change requests, which has been helpful.

How did Soup Agency perform from a project management standpoint?

Their project management is good, and we use Asana to manage the project.

What did you find most impressive about them?

Soup Agency’s responsiveness is impressive.

Are there any areas they could improve?

It would be good if they improved the social media posts. Originally, the content was too much, but they’ve been improving in that regard.

BACKGROUND

Please describe your company and your position there.

I am the marketing and engagement manager at Northcott. We are a leading disability service provider in NSW/ACT. We support children and adults with complex and profound disability.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Soup Agency, and what were your goals?

We had a very poor online presence and wanted to make our organisation more visible online. We also wanted to ensure our digital marketing budget was being used effectively.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended Soup Agency through a professional network. We considered 3 agencies and chose Soup Agency based on their expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Soup Agency did a comprehensive review of our current digital capabilities to understand where we were at and the gaps. Following the analysis we agreed on some of our key priorities, strategy and budget.

Over the next 6 months we slowly worked on optimising our account on Google and Facebook. The agency had a really comprehensive knowledge of the platforms, this made the work so much faster and more efficient. They were able to identify issues quickly and recommend possible solutions.

How many resources from the vendor's team worked with you, and what were their positions?

We worked mainly with Katya.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to leverage on our Google grant like never before. Within 6 months there was a 10 fold increase in our ability to utilise the grant.

How effective was the workflow between your team and theirs?

Katya has always been very responsive, she was available over the phone, emails and via face to face meetings in our office. Given the restrictions in Sydney, we started to move more of our collaboration online using Google apps.

What did you find most impressive or unique about this company?

They are really a specialist in in digital marketing. What I find really impressive was how up to speed they are with the latest technology/trends. Things move very quickly in the digital space and it is very hard for us to be across updates/changes. I find that the agency is always proactive and innovative.

Are there any areas for improvement or something they could have done differently?

We are limited by COVID restrictions but I would have liked more face to face interactions so we can share more product knowledge.