42DM | Your B2B Growth Marketing Partner

BACKGROUND

Please describe your company and position.

I am the CMO of Nectain

Describe what your company does in a single sentence.

We provide Information & Communication Technology (ICT) services, such as the development of individual software solutions, ICT outsourcing services, and information technology consulting.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 42DM | Your B2B Growth Marketing Partner to accomplish?

• Build Nectain’s U.S. market presence & demand generation engine
• Create a scalable partner acquisition & enablement funnel for the U.S.
• Strengthen brand authority

SOLUTION

How did you find 42DM | Your B2B Growth Marketing Partner?

Clutch Site

Why did you select 42DM | Your B2B Growth Marketing Partner over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 42DM | Your B2B Growth Marketing Partner were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Strategy & Positioning Development

Objective: Define the messaging, ICPs (ideal customer profiles), and campaign architecture for Nectain’s entry into the U.S. regulated-tech market.

Activities:

Conduct market & competitive analysis (DMS, IDP, ECM, AI automation platforms in the U.S.)
Identify target verticals: healthcare, finance, government, education, logistics, manufacturing
Build detailed buyer personas: CIO, Compliance Director, Head of Operations, IT Partner, Reseller
Develop positioning statements and differentiated value propositions for U.S. audiences
Create GTM roadmap including awareness, consideration, and conversion stages
Key Deliverables:

U.S. Go-to-Market Strategy Document
Competitive Landscape Report
Buyer Personas & Messaging Matrix
6-month Campaign Calendar

2. Content & Inbound Marketing
Objective: Drive organic visibility and authority through educational, SEO-driven, and compliance-focused content.

Activities:

SEO audit and keyword mapping for U.S. market (focus: HIPAA, SOC2, ISO 27001, AI data extraction)
Blog articles, thought leadership posts, and case studies tailored to verticals
Whitepapers, gated guides, and “Trust Center”-aligned assets for lead generation
Web copy adaptation for U.S. tone and compliance relevance
LinkedIn, YouTube, and blog distribution strategy
Key Deliverables:

12–15 SEO-optimized articles
2–3 downloadable whitepapers or industry guides
3–4 U.S. case studies / customer stories
Optimized U.S. landing pages & metadata set
 
3. Paid & Demand Generation Campaigns
Objective: Generate qualified leads and accelerate pipeline creation in the U.S.

Activities:

Campaign strategy: LinkedIn, Google Ads, display & retargeting
Message testing (AI, automation, compliance themes)
Lead capture setup with marketing automation (HubSpot / Marketo / Pipedrive)
Lead nurturing sequences and scoring workflows
A/B testing for creative and CTAs
Key Deliverables:

3 integrated campaigns (per target vertical)
10+ ad creatives and variations
Lead scoring & nurturing workflow setup
Monthly performance & optimization report

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

+300% increase in U.S. website traffic within 6 months (tracked via Google Analytics by region).
Top 5 SERP ranking for at least 10 targeted compliance keywords (e.g., “HIPAA-compliant document management,” “SOC 2 DMS,” “AI document extraction SaaS”).
5–7 U.S. media placements or mentions (e.g., guest features, press releases, interviews).
30% growth in branded search volume for “Nectain” in the U.S. market.
LinkedIn follower base growth by 2× and average engagement rate >5% on U.S. thought-leadership content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

42DM uses a structured, agile-inspired project management framework — balancing flexibility with accountability.
Their management model typically includes:

Dedicated account & project managers assigned to each client (often both a strategic lead and an operational coordinator).
Weekly sprints and milestone-based planning: deliverables (e.g., campaigns, content batches, ads, dashboards) are planned and reviewed in 1–2-week iterations.

What was your primary form of communication with 42DM | Your B2B Growth Marketing Partner?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

42DM | Your B2B Growth Marketing Partner follows a highly structured project management process aligned with agile marketing principles. Each project phase — strategy, production, activation, and optimization — is tracked through clear milestones, with dedicated specialists for each stream (SEO, PPC, content, design, automation).

Are there any areas for improvement or something 42DM | Your B2B Growth Marketing Partner could have done differently?

While 42DM excels in B2B SaaS marketing, they could strengthen their understanding of highly regulated sectors such as healthcare, government, and finance — areas central to Nectain’s business.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of SimplyDepo

Describe what your company does in a single sentence.

Retail execution platform for CPG brands. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 42DM to accomplish?

• Nurture prospects to improve lead-to-customer conversions.
• Drive awareness and high-quality leads.
• Demand Generation.

SOLUTION

How did you find 42DM?

• Online Search
• Referral

Why did you select 42DM over others?

• Pricing fit our budget
• Good value for cost
• Other - High-quality expertise

How many teammates from 42DM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We collaborated with 42DM to help us achieve our goals of driving high-quality leads and improving efficiency through automation. They worked closely with us to refine our demand generation strategy and implement custom API integrations that supported our growth.

For demand generation, 42DM helped us better understand our target audience and focused on creating impactful campaigns across the right channels. They fine-tuned our approach to capture high-quality leads while scaling our efforts for maximum impact.

On the martech side, 42DM streamlined our workflows and automated data transfers, reducing manual processes and allowing us to make faster, data-driven decisions. These integrations played a key role in improving both our customer experience and operational efficiency.

Thanks to their expertise, we were able to generate more qualified leads and scale our operations with greater ease. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a noticeable increase in high-quality leads, with our lead-to-customer conversion rates improving by around 20%. Expanding to new channels helped us reach a broader audience, driving better engagement.

The workflow automation they implemented saved us significant time, reducing manual tasks up to 30% and allowing us to make decisions much faster. Also, the custom API integrations also streamlined data syncing, which improved the overall customer experience by reducing errors and delays.

Overall, 42DM helped us scale efficiently, improve lead quality, and optimize our internal processes. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently deliver items on time, adhering to agreed timelines without compromising quality. The team is highly responsive to client needs, ensuring open communication and prompt adjustments based on feedback and tasks / goals.

What was your primary form of communication with 42DM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about 42DM is their ability to provide a full team of marketing experts - strategists, copywriters, designers, and paid media specialists - for the cost of what you'd typically pay for a single full-time employee. This approach not only delivers a breadth of expertise but also ensures that every aspect of your project is handled by specialists, resulting in high-quality, impactful outcomes. Their scalability and cost-efficiency are truly unmatched. 

Are there any areas for improvement or something 42DM could have done differently?

Not for now, no

BACKGROUND

Please describe your company and position.

I am the Chief Revenue Officer of Zeeto

Describe what your company does in a single sentence.

Zeeto is a self-serve advertising platform using AI-driven "smart questions" to generate consent-based, highly motivated prospects. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 42DM to accomplish?

• Improve product awareness
• Streamline and expand new client acquisition

SOLUTION

How did you find 42DM?

Referral

Why did you select 42DM over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from 42DM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We initially hired 42DM to assist with expanding our B2B marketing to accelerate client growth. The initial project included a rebuild of our CRM capabilities to better support marketing automation.  As our marketing scaled, the project naturally expanded to include optimizing landing pages, forms, autoresponders, and developing nurturing series.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We mutually agreed on a multiphase approach with timelines and milestones for each micro-step. 42DM tracked these and conducted weekly status and tactical meetings to ensure the project scope remained consistent and that all parties delivered the agreed-upon work. In most cases, 42DM pushed our team to stay on track with our deliverables

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management is personal, persistent, and professional at all times.  That stands out even more when considering the tremendous personal and non-business challenges many of the team members faced while they or their families were in Ukraine during the war. These external distractions never kept them from delivering high quality on time.  

What was your primary form of communication with 42DM?

Virtual Meeting

What did you find most impressive or unique about this company?

Our companies share similar approaches to business. Like us, they focus very much on trying to understand our business, our goals, our objectives, and our perspectives before making suggestions.   This focus led to early successes and continues to keep our organizations aligned. 

Are there any areas for improvement or something 42DM could have done differently?

There have been times when they've rotated new team members on and off our project.  At first, we were concerned that things might fall through the cracks with a handoff or that the new member may not fully understand our business and needs. Although we miss working with some of the former people working with us, thankfully, that's never been the case. 

BACKGROUND

Please describe your company and position.

I am the Product Marketing Manager of a software company

Describe what your company does in a single sentence.

Cloud-based document editing and collaboration software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 42DM to accomplish?

• Increase organic traffic
• Drive traffic through PPC

SOLUTION

How did you find 42DM?

• Online Search
• Other

Why did you select 42DM over others?

• Pricing fit our budget
• Good value for cost

How many teammates from 42DM were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

42DM have delivered everything in our PCC and SEO channels from research through to implementation, reporting and optimization. They plan a key role in defining our SEO strategy and driving organic traffic. 

Key deliverables: 

• Comprehensive competitor research 
• SEO keyword research 
• SEO technical reports 
• PPC media plans, implementation and reporting 
• Detailed monthly reports with optimization recommendations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Industry: 

• B2B & B2C SaaS Key Services: SEO, Content, Paid Ads, SMM 
• Challenges: Low volume of organic traffic. Most of the organic traffic comes from branded keywords. Incredibly high competition in organic search in the US market. 
• Marketing goals: Become a top-of-mind PDF tool for businesses, educational institutions & individuals. Develop a growth marketing strategy that would help to expand business, build brand awareness, and grow relevant organic traffic. 
• Solution: 42DM decided to focus on winning the search battlefield. This meant getting in the top-5 searches on Google for people who were looking for a pdf editor, converting the audience with engaging content, and nurturing them to paid customers with both great product-related content and commercial offers. 
• Results: 1000% non-branded organic traffic growth in 1 year Top-5 position for high-volume keywords 176% increase in signups in 1 year 50% increase in paid customer conversion

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project managers we have worked with are dedicated and committed to delivering projects on time and meeting expectations. They are exceptional. Acting as a central point of contact and ensuring seamless communication between their team and ours.

What was your primary form of communication with 42DM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their professional and methodical approach, efficient project management, and dedication to meeting deadlines make them a top choice in the industry.

Are there any areas for improvement or something 42DM could have done differently?

Nothing at this point.

BACKGROUND

Please describe your company and your position there.

Adwisely (formerly RetargetApp) is an online advertising tool for eCommerce stores that allows fully automated Facebook & Google ads, making it easy to create and manage ad campaigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 42DM, and what were your goals?

42DM was hired to help us create SEO strategy for the new website and help us grow organic traffic. 42DM helped us with analyzing the competitors' SEO & content strategies, and creating the structure and growth plan for our new website. They also provided us with technical SEO support across our journey and helped us move seamlessly from one domain name to another during the company re-naming.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our paths with 42DM crossed before, so I knew they delivered great results in the project I used to work with. We were looking for an agency that can provide high-quality SEO & content strategy service, and I knew that 42DM is a reliable partner for B2B SaaS businesses.

After we discussed our task with their team and got to know more about their approach, our choice was definitely in their favor. It’s an American agency with Ukrainian roots that has solid expertise in B2B business promotion. After more than a year of cooperation, I have no doubt that it was a good choice.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

At the initial stages of cooperation, the main scope of the work was SEO support in all directions (research, strategy, SEO support for our newly created website, keywords&topics research for our content strategy, content assignments, backlink strategy, crowdsourcing, consulting).

Thanks to the professional work of 42Dm's SEO department and their tight cooperation with our content team, we managed to increase organic traffic, website position and top keywords list dramatically, within a few months.

In addition, in connection with the rebranding and transition to a new website domain, thanks to the recommendations of 42DM, we did not lose but rather increased traffic on the site. 42DM also supported us greatly in our content initiatives, when we needed extra writers who can create high-quality content on request.

How many people from the vendor's team worked with you, and what were their positions?

Our project manager Yulia is always in touch to discuss any stage of work, deliverables and workflow. We have a few SEO and content specialists dedicated to the Adwisely project from the side of 42DM. We are satisfied with every stage of the work done.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We consider cooperation with 42DM successful in all stated areas. The year-over-year growth in clicks and organic traffic was about 10x. Our website steadily increases its organic traffic, clicks, positions,.and new leads coming from organic search. The day-by-day support of their SEO team is a huge asset for our business.

Describe their project management style, including communication tools and timeliness.

We’re in touch with our project manager via email a few times a week and sometimes we ask them to arrange meetings on demand. Every month we have a reporting call, where we review the results and agree on the scope of work and budget for the upcoming months. Such workflow is very efficient and convenient for our team.

42DM's team overall is very responsive, open to new ideas and suggestions, and ready to answer any questions. They are great in coordination with our internal specialists. Our project manager is very precise, structured, and communicates efficiently. SEO and content specialists are always striving to bring value to the business, apart from delivering their tasks.

What did you find most impressive or unique about this company?

Absolutely all 42DM employees who did their part of work for our project are high-class professionals. We have never had any problems with trust in their solutions, or comments on the work done.

Are there any areas for improvement or something they could have done differently?

Nothing particular to specify at this point.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of a digital wellness brand, which has not yet been launched. Stay tuned!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 42DM, and what were your goals?

I wanted to have all my marketing ducks in a row for the launch of my brand, so I spent a great deal of time searching for/vetting a marketing team that I could trust to take the lead on all things marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

I shortlisted three agencies and chose 42DM because the exploratory interview was very well-organized and goal-oriented. No small talk.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we went through a marketing approach development phase, during which I shared an existing branding scope, information about my business model and about my target audience. The 42DM team used this information to conduct keywords & content field research, market & competitors research, and buyer personas research. Their research was well-organized and insightful, offering actionable advice on how to position my brand.

The next phase involved designing a campaign strategy (which platforms, what the ads would look like, what the content of the ads would be). It also involved an audit of the existing landing page, and, based on their findings, a detailed proposal to redesign the landing page in order to drive traffic to the site.

Other ongoing tasks include - Marketing automation setup for the landing page, marketing email automation flow (letters and chains design), and media campaigns support.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with a dedicated inbound marketer and project manager Diana, who regularly involved other team members whose breadth of expertise were relevant to the task at hand. Diana was intuitive in the sense that, she knew exactly what I was asking (even if I didn't have a well-developed marketing lexicon) and then relaying that question to the team members in a way that they would understand.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I don't have stats yet because I have not yet launched the brand - I have to come up with a second product before I launch, so the ball's in my court, of course. Once I've set a launch date, it will be pretty breezy because of all the research and collateral that's already been designed by 42DM!

How effective was the workflow between your team and theirs?

Diana the project manager was 100% responsive to my questions and concerns, during scheduled meetings and via email. Very fruitful communication, too – for example, every time I posed a question to Diana, the rest of the team had been informed and promptly adjusted their deliverables accordingly.

What did you find most impressive or unique about this company?

I was so impressed by how 42DM was able to deliver a fine-tuned strategy deck that accurately reflected my unique business model and the values of my target audience. All team members that I've interacted with are profound listeners.

I was equally impressed by the ads creation because of how every single ad spoke to the values of my target audience. Every single ad also contextualized the product in a "short & sweet" fashion that made its value proposition crystal clear without getting too wordy.

Are there any areas for improvement or something they could have done differently?

There's really not much room for improvement - the only thing I would ask for is to get to know some of the other team members better so I could leverage their specialties / prior experiences in specific marketing stages (or even prior experiences in specific areas of the globe) in order to maximize the quality and the relevance of deliverables for my own brand.

I think that incorporating some type of "ice-breaker" activity into the first meeting of each phase would help accomplish the above goal.

BACKGROUND

Please describe your company and your position there.

We've created an online auction platform for second-hand motorcycles. I was responsible to develop the website and launch it in four countries

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 42DM, and what were your goals?

42DM was hired to support our go-to-market in four countries, delivering digital marketing services, such as SEO, Social Media advertising and email marketing

SOLUTION

How did you select 42DM and what were the deciding factors?

42DM was selected after a thorough comparison with other vendors. Their professional approach and wide range of services made our choice easy

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

In a first phase they helped us with developing the right logo. In a second phase 42DM created a strategy to launch our platform in 4 different countries/5 different languages. In a third phase we started our tactical and operation activities, mainly SEO, Social Media advertising and email marketing.

How many resources from the 42DM team worked with you, and what were their positions?

A dedicated team was built with a wide expetise in different digital marketing. Our main contact person was Yulia, our Account Manager. This team showed a high level of commitment from the first day we worked together

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our efforts were clearly succesful: more than 1.000 users registered for an account in the first six months.

How effective was the workflow between your team and theirs?

A clear communication and good follow-up ensured that all activities ran smoothly

What did you find most impressive or unique about this company?

42DM is a one-stop shop with a broad set of services. At the same time they the flexibility to adapt easily to customer's requests

Are there any areas for improvement or something they could have done differently?

no specific suggestions

BACKGROUND

I own a holding company that owns a number of websites that work around monetizing email data.

OPPORTUNITY / CHALLENGE

We needed an advertising agency that would be able to not only research the areas and demographics that we wanted to approach but also to scale them to the highest level possible.

SOLUTION

What was the scope of their involvement?

Their primary role is market research. 42DM does all of the research before we meet and they give me the data. I then give my opinion on what should be targeted, and we test it, look at the results, and make decisions from there.  

The team also gives us a list of potential publishers and provides us with updated spend sheets every day, as well as sites that we’re targeting for particular ad campaigns.  

What is the team composition?

We work with 6–7 teammates at any given time. 

How did you come to work with 42DM?

We initially found them on Upwork and we discovered that they were a sizeable advertising consultancy. We hopped on a call with Kate (Managing Partner & CEO) and a couple of her colleagues, and we were really impressed with what they had to say.

What is the status of this engagement?

We started working with them in April 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

42DM has been instrumental in building out the campaign for us. Without their input, we wouldn’t be at the level we’re at right now. We’ve seen constant improvement in return on ad spend (ROAS), reductions in lead costs, and increases in conversion rates. They’ve been very good.

How did 42DM perform from a project management standpoint?

We have a Skype group that we use to communicate. They’re very organized and analytical. 

What did you find most impressive about them?

Their availability stands out to us. With ad campaigns, things can happen overnight or early in the morning, and 42DM always has someone there if we need to highlight something, or if something needs attention. They’re available 24/7 if we need it.

Are there any areas they could improve?

No, nothing comes to mind. In any relationship, nothing works right out of the gate, and we wouldn’t expect it to. In that regard, they needed to know how we worked and we needed to know how they worked. 

But over the first 3–6 months, we developed a style that worked for both of us. They were very open to our suggestions, and we were very open to their way of working. The team has been diligent in recognizing potential problems and using data to manage them.

Do you have any advice for potential customers?

You need to know what you want to achieve because it’s your business at the end of the day. It doesn’t matter how good they are, if you don’t know your KPIs then it’s never going to work.

BACKGROUND

Please describe your company and your position there.

A network of entertaining websites (100+ websites) in a gambling niche. The company was established in 2015. The project was started in July 2018. I worked on the project as a project manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 42DM?

SEO consulting for the 100-website network to increase the cumulative organic traffic and drive users engagement.

What were your goals for this project?

Boost organic traffic and users engagement.

SOLUTION

How did you select this vendor?

We had a few companies to go with. 42DW was one of them. We checked their experience and case studies. On top of that, they were recommended by another company.

Describe the project and the services they provided in detail.

They provided us with such services: - Server architecture redesign - On-page SEO audit & network structure update - Keywords research & clusterization - Competitors analysis - Design consulting including the UI/UX strategies to improve users behaviour - Creative ideas development to improve the average time spent on the page and users engagement

What was the team composition?

We worked with a team of 5 digital marketers: - Project manager - Digital marketing strategist - Content marketing team lead - Senior SEO professional - UX/UI designer

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Website traffic grew up several times in 6 months among different locations. Our intentional goal was achieved. This was possible because of workable solutions and recommendations provided by 42DM.

How was project management arranged and how effective was it?

Delivery was on time and on budget. 42DM knew what they were doing on each stage of the campaign. We were happy to collaborate with them.

What did you find most impressive about this company?

42DM were really involved in our business. They’ve had great creative ideas with research as well as deep expertise in technical SEO and UX.

Are there any areas for improvement?

No, we were happy to cooperate with 42DM. We would be happy to work with them again. We certainly recommend them as a reliable and professional team to work with.