Vine Street Digital – Out of Business

BACKGROUND

Introduce your business and what you do there.

I’m the director of a funeral home. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vine Street Digital?

We were looking for someone to manage our PPC campaigns. 

SOLUTION

What was the scope of their involvement?

Vine Street is managing our digital marketing and PPC campaigns. They’re maintaining our number one and first-page ranking on Google. 

First, Vine Street studied our company, and they asked questions about our offerings and points of difference. They then created and implemented ad campaigns on Google. 

Every month, Vine Street is researching different opportunities, and they’re looking for areas where we might be wasting money. They’re always trying to improve our campaigns to get the best for our business.

In addition, Vine Street is doing social media marketing for us, and they’ve set up different advertisements on Facebook. They’ve created templates and ad posts using the pictures they requested from us. 

What is the team composition?

I work primarily with Courtney (Team Manager & Lead PPC Specialist).

How did you come to work with Vine Street Digital?

I Googled for advertising companies, and Vine Street showed up. I like the reviews I read about their company, so I contacted them. They put together and presented a brief, and I agreed to sign a contract with them.

How much have you invested with them?

We’re paying $8,000–$9,000 AUD (approximately $6,000–$7,000 USD) monthly.

What is the status of this engagement?

We started working together in January 2019, and it’s ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The fact that we’re still working together after more than two years speaks to Vine Street's good work. We’re receiving quality leads from our ad campaigns, which help us grow our business. 

How did Vine Street Digital perform from a project management standpoint?

If I have a question or concern, Vine Street is speedy and responsive. They’re also fast in delivering — if I want to change something in our ad campaigns, they immediately implement. We communicate primarily through email and sometimes through phone calls.

What did you find most impressive about them?

Vine Street’s attention to detail and responsiveness is impressive — they excel in those aspects all the time.

Are there any areas they could improve?

They can improve their communications whenever we go over budget. 

Do you have any advice for potential customers?

I’ve referred two other companies to Vine Street as I want those companies to grow — that speaks for itself.

BACKGROUND

Please describe your company and your position there.

I am the co-owner/director of a clothing and accessories retailer trading both online and through a brick-and-mortar store

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vine Street Digital, and what were your goals?

We put Vine Street Digital in charge of all of our PPC needs on both Google and Bing as this was an area we were struggling with and hadn't been successful with previously. We needed someone to explain it to us and help us understand the processes involved and manage all campaigns on our behalf.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did our research on the background of the company via various reviews from around the net as well as read media stories about their approach to PPC and business operations. Their ethics around how they treat their clients and their staff was a major part in our decision-making process on top of the fact that they are an Australian-based company that employee Australian-based team members.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We had lots of meetings with them and they spent a while asking us questions about our industry, products we sell, margins, and targets. They let us know about we could expect during the process, how it all works and then went about setting up our campaigns on various platforms

How many resources from the vendor's team worked with you, and what were their positions?

During the initial phase of Vine Street Digital getting to know us as a client, we were in discussions with multiple people. Once they understood our needs as a client, they then set us up with our account manager Gabi who took over from there to set up our campaigns.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I would say that right from the start the campaigns were successful which I wasn't expecting as I thought it would take a lot of time for Vine Street to understand the nature of our business and the complexities involved. This wasn't the experience we had received prior to engaging Vine Street Digital so we were very impressed.

How effective was the workflow between your team and theirs?

Every week Vine Street Digital call us and update us on our campaigns. Our campaign manager shares our wins and challenges and asks us questions relating to the products we are targeting and interesting items that may be standing out on our campaign reports. Our campaign manager would then adjust our campaigns based on the outcomes of these meetings and we would see continued success and major improvements.

What did you find most impressive or unique about this company?

Vine Street Digital is known for providing great working conditions for their staff and ensures that each employee of their company isn't overloaded with clients. This results in the client feeling that they have a teammate rather than just being another customer.

Our campaign manager Gabi really cares about our business and is genuinely excited when we have major wins. Gabi never drops the ball and is always on time for meetings and is truly dedicated to our success.

Vine Street Digital has adopted a business model and philosophy that works. The combination of staff happiness and well-being with well-structured systems and client protocols is a major success for everyone involved.

Are there any areas for improvement or something they could have done differently?

Honestly, I believe in constructive criticism to benefit businesses but I cannot think of anything.

BACKGROUND

Please describe your company and your position there.

I'm the Digital Media Manager of Moose Mobile, a telecommunications provider based in Brisbane. Moose Mobile provides mobile phone SIMs and other products such as Home Broadband on the Optus network, but at a competitive price. We are the highest rated telco in the three top review spaces on the Australian web, Product Review, Facebook, and Google.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vine Street Digital?

Vine Street Digital was brought in to manage and grow our online marketing presence. Our goals were to increase conversions online and to build brand awareness through advertising in various online spaces.

SOLUTION

How did you select this vendor?

We searched for local digital marketing agencies and shortlisted 3 which really stood out to us. After a couple of meetings we decided Vine Street Digital was the best fit for us based on cost, skill, and past performance.

Describe the scope of their work in detail.

Our digital strategy is primarily to show advertising to previous website visitors in the form of remarketing campaigns online, and other campaigns are conducted based on key search terms and popular industry terms. We use Facebook advertising, Google advertising, and Bing advertising to achieve this. This project has been a success, with a decent CPA across all platforms helping drive growth in the business and establish an online presence and reputation.

What was the team composition?

We work with an account manager who manages our various advertising accounts online.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our social and search advertising campaigns are a great success, with an average CPA around our target, with some campaigns being especially profitable with a CPA much lower than our target. Since we've started our campaigns with Vine St Digital we've seen a steady flow of customers from the platforms we advertise on and these campaigns have become an integral part of our business.

How effective was the workflow between your team and theirs?

The workflow between us and Vine St Digital is extremely efficient. They set meeting times and personal face-to-face meetings allowing for ease of questions and responsiveness from our account manager.

What did you find most impressive about this company?

Courtney and Vine St Digital are very clued up on the online advertising industry and they've been a huge boon to our business. We're seeing a very respectable ROI with efficient and effective campaigns constructed to suit our needs. Courtney is always making great suggestions on how to improve our advertising campaigns and is alwasy interested in the getting the most of our situation when the opportunity arises.

Is there any area for improvement or anything that could have been done differently?

We're completely satisfied with the work Courtney and Vine St Digital are putting out for our business. If anything, the thing holding back further growth is the lack of time and attention we ourselves can put into assisting Vine St do their job as some of the advertising material needs to be provided by us. Courtney and Vine St Digital have gone above and beyond for us and the results show that.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Unique Party Shop, a specialized retail party shop. We’re an online retailer as well.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vine Street Digital?

Vine Street Digital manages my Google PPC campaigns.

SOLUTION

What was the scope of their involvement?

Vine Street Digital is a specialized PPC and social media company, so I hired them to manage my whole Google Ads account. Every month, they give me a report on how my account is performing, and we tweak the campaigns based on the season that we’re going through and the conversion rate we're getting.

I can contact them whenever I feel to make any changes to the campaigns, and if there is any news, I let them know.

What is the team composition?

I work with only one person from Vine Street Digital, who is a PPC marketing specialist. I’ve worked with two different people because the person that was managing my account moved away and was replaced by our current contact.

How did you come to work with Vine Street Digital?

I found Vine Street Digital searching on Google. I chose them because they’re based in Brisbane, and they’re a small boutique firm. Bigger firms tend to manage many accounts, whereas smaller ones offer a much more personalized service.

How much have you invested with them?

Vine Street Digital charges me $650 AUD (approximately $490 USD) per month for their services.

What is the status of this engagement?

We started working around June 2018, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We look at Google Analytics to see our ROI. We’re on a monthly contract based on performance, and they’ve been doing well so far.

How did Vine Street Digital perform from a project management standpoint?

We have monthly reports, and I can call them whenever I want, which is great.

What did you find most impressive about them?

Vine Street Digital is more approachable than other companies, and their service is very personalized.

Are there any areas they could improve?

I don’t think so — they’re pretty good at what they do.

Do you have any advice for potential customers?

Keep the channels of communication open, keep calling them, and discuss with them what you need and expect from them.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing & Communications Coordinator at Brisbane Youth Service. BYS provides a range of vital supports to young people aged 12-25 (and their children) at risk of or experiencing homelessness.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vine Street Digital, and what were your goals?

As demand for services surged, BYS recognised the importance of maximising the EOFY Tax Appeal donations to fund service delivery. We decided to focus on a social media ad campaign to increase chances of reaching fundraising goal of $30,000.

SOLUTION

How did you select this vendor and what were the deciding factors?

Vine Street Digital came highly recommended by a staff member who had worked with them previously.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Identify campaign goals, strategy and required collateral. Ensure all tracking mechanisms properly set-up (Wordpress, Google Analytics) and create ads in Facebook ad manager - static and video.

How many resources from the vendor's team worked with you, and what were their positions?

Harry - Digital Marketing specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaign has been very successful so far - we are in the final days of the Appeal and are on track to reach the ambitious $30k Appeal target. Harry assisted in setting up testing of age groups, and ad sets with adjusted campaign messaging and graphics which will be invaluable when creating and targeting future campaigns. The cost per visit to Appeal landing page has been lower than expected and Harry also assisted with adjustment of audience through Appeal to ensure highest possible conversions.

How effective was the workflow between your team and theirs?

Harry was very quick to respond to any queries and always incredibly knowledgeable, patient and helpful!!

What did you find most impressive or unique about this company?

Direct contact with Digital Marketing specialist rather than being held up passing through an Account Manager meant the process was quick and we were always able to find the answers we needed quickly and accurately. Harry's expertise in the field has been a huge asset and we look forward to an ongoing relationship with the Vine Street Digital team!

Are there any areas for improvement or something they could have done differently?

We have been very happy with Vine Street Digital at every stage of the process.

BACKGROUND

Please describe your company and your position there.

I am the principal solicitor of Shanahan Family Law, a legal practice that exclusively provides family law services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vine Street Digital, and what were your goals?

We had used multiple digital marketing agencies prior to Vine Street Digital, but continued to run into difficulties with them. Vine Street Digital has been a cut above the rest, offering technical expertise and great customer service.

SOLUTION

How did you select this vendor and what were the deciding factors?

After going through much trial and error, we decided to research Vine Street Digital and look more closely at them. We were very pleased with their ranking and with our initial discussions with them, so we decided to move ahead with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

There was some consultation in relation to the services we provide and the clientele we assist. We then initiated the campaigns and over time, through more consultation, fine-tune them to become more effective.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager and a digital marketer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The Google PPC campaign has improved. We are lowering our costs per lead/conversion as well as improving the number of leads/conversions. Our branding campaign is also performing very well.

How effective was the workflow between your team and theirs?

We met weekly to discuss the performance of the campaigns, which has now scaled back to fortnightly meetings, which are sufficient for our purposes.

What did you find most impressive or unique about this company?

They are able to provide us with a variety of digital marketing options and implement those that we need with a high degree of technical excellence.

Are there any areas for improvement or something they could have done differently?

Nil

BACKGROUND

Please describe your company and your position there.

Aussie Environmental is an environmental company that works with the general community, local councils & developers, assisting with erosion issues, council & civil requirements, bush regeneration and DIY garden projects.

Aussie Environmental has a unique range of specially designed environmental control products which we supply Australia wide. - Anthony, Marketing Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vine Street Digital?

We were not satisfied with our former PPC agency. Return on ad spend (ROAS) was an afterthought for them. They measured campaigns success based on conversions without considering the cost per conversion. This was very frustrating as return on investment, is ultimately why you advertise.

What were your goals for this project?

Our initial goal was to quantify our ROAS for each of our product & service to more accurately measure the success of our conversions. Our next goal was to simply increase our conversion rate and online sales with a focus on our highest performing ROAS ad groups.

SOLUTION

How did you select this vendor?

I did an extensive search online for the best PPC agencies in Australia. I created a shortlist and received strategy pitches from a number of agencies. Vine Street Digital's strategy overview really stood out. With PPC being their sole business focus, you could tell they really understood every aspect of optimising PPC ad campaigns to reach their full potential.

Describe the project in detail.

We worked with Vine Street Digital in properly setting up conversion tracking so we could more accurately measure ROAS for each sale. Vine Street Digital then re-structured and optimized our ad groups, fine tuning our bidding strategies and negative keywords.

What was the team composition?

Courtney has been our Account Manager for the entirety of our team-up with Vine Street Digital. Super helpful in every aspect and an absolute expert in her field.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Return on Ad Spend has improved significantly with product sales also increasing across the board since teaming up with Vine Street Digital. Last month we had the highest number of sales within any reporting cycle. Sales were up 158% and the average return increased by 33%.

How effective was the workflow between your team and theirs?

Courtney has been great to work with. Always available and super responsive to help us with any questions or issue we may have.

What did you find most impressive about this company?

Their friendliness and above-and-beyond-can-do attitude make it a pleasure to work with. Their results speak for themselves.

Are there any areas for improvement?

Nil

BACKGROUND

Please describe your company and your position there.

Qbox group Pty Ltd My position is Marketing Coordination and Business Development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vine Street Digital?

Vine Street assisted us with PPC campaigns on google and linkedin. We worked closely with Lachlan on how to reach out target market and they provided excellent inside into achieving our goals.

What were your goals for this project?

We aimed to achieve new leads in at a time when customers were looking for IT support and services. We improved our leads in and general traffic ratings.

SOLUTION

How did you select this vendor?

I researched and came up with a top list of 5 vendors. Vine St seemed the most aligned to our business and has a very transparent easy to digest pricing structure.

Describe the project in detail.

We utilised unbounce under the guidance of Vinestreet as well as Google Ads to direct traffic to dedicated landing pages. Vinestreet helps create the landing pages and templates to assist our marketing efforts.

What was the team composition?

We worked solely with Lachlan! He is great to work with and really knows what he's doing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The only reason we have moved away from Vine Street is for full-service agency capabilities. We are consolidating all our marketing efforts with one large agency. In the future if we look to do PPC and advertising digitally we will definitely consider VIne Street again!

How effective was the workflow between your team and theirs?

Excellent!

What did you find most impressive about this company?

Very quick to respond. Excellent service. Always on the ball and happy to help out. They went above and beyond to provide us great service!

Are there any areas for improvement?

Not that i can speak of. I think they've got a great focus on what they do and they know they do it well.

BACKGROUND

Introduce your business and what you do there.

I work at Fun and Function. We design and build toys and therapy tools for children and adults with special needs that are sold online. I’m the head of all digital efforts here.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Vine Street Digital?

We’ve worked with a few partners in the past who managed our PPC advertising on search engines and Google Shopping. We started exploring other options, so we hired Vine Street Digital to increase our yearly revenue while maintaining ROAS (return on ad spend).

SOLUTION

What was the scope of their involvement?

The team at Vine Street Digital worked on our Google Shopping & search advertising as well as our Bing Shopping & search advertising. They created a creative copy and management strategy for all of those accounts. After that, we expanded their role to do something similar with our Amazon PPC. We gave them a few resources in the beginning, but their team tackled these tasks with little involvement from us.

What is the team composition?

I worked closely with Gemma (Owner, Vine Street Digital). When she wasn’t available, I worked with two or three others.

How did you come to work with Vine Street Digital?

I heard about them while exploring different options on various industry forums. I asked people for their recommendations. We had explored five or six other companies at the time but ended up choosing Vine Street Digital primarily based on the first few interactions I had with Gemma.

During those conversations, she proved her knowledge and willingness to be transparent. In the beginning, Gemma gave an ad audit to show her skills. The recommendations about her were also positive.

How much have you invested with them?

We’ve spent close to $50,000. They also manage a budget for the ad spend.

What is the status of this engagement?

We started working with Vine Street Digital in June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

There was a 20% revenue growth across all of the accounts. Some of them had upwards of 40%. Considering the stage our company is at, it’s been an excellent sign of year after year growth.

How did Vine Street Digital perform from a project management standpoint?

They’re great project managers, remaining on top of everything. Even when they’re receiving ad copy and coding changes from our internal teams, they’re on top of it. There’s a significant time difference, but despite that, they’re always on top of the work.

Each month, their team provides a monthly analytics report that’s useful and caters to us. We use email and Skype for communication. Basecamp is another tool we use.

What did you find most impressive about them?

I was impressed with their willingness to be transparent. Their team is also results-oriented. Their model works well for us. Vine Street Digital is honest with our team when things aren’t working. Their team is open to fixing issues and trying new things. When areas are working, they make sure to highlight and review why they’re working with our team.  

Are there any areas they could improve?

I don’t think so. We’ve had a great experience, and everything has gone well.

Do you have any advice for potential customers?

Vine Street Digital is an excellent partner to trust. If you want a partner that can take the wheel and not have a lot of hands-on interaction with, they work well with that. We’ve gone through both phases. Initially, I didn’t have a lot of time for hands-on interaction, but now I do. They’re a great resource for both of those relationships.

BACKGROUND

Please describe your company and your position there.

We are a solar PV retail & install company that has been established for 10 years and operates on the Mid North Coast and Northern Rivers of NSW. I am the managing director of this company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Vine Street Digital?

Pure PPC Management of Google, Bing and social media advertising.

What were your goals for this project?

We wanted to see an increase in quality leads for paid campaigns whilst reducing our cost per click or overall cost per lead generated.

SOLUTION

How did you select this vendor?

I researched online, read some reviews and then reached out for a telephone meeting. I was impressed immediately. I had already been in consultation with a Sydney based company, but their level of arrogance put me off instantly.

Describe the project in detail.

We have a small target area, but we want 100% visibility for all online searches related to our industry. We need to make sure that our online exposure is across all digital platforms.

What was the team composition?

Gabi (Gabrielle) from Vine Street is our appointed PPC Management agent. She is outstanding.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our click though rate has increased by 16.5%. Our conversion rate has jumped 21% Our cost per enquiry has reduced by 46.5% Our lead volume has jumped 36.4% Phenomenal results

How effective was the workflow between your team and theirs?

Very effective. Their weekly campaign updates and monthly reports on progress make our job easy.

What did you find most impressive about this company?

I love the fact that this is a company run only with female staff. From my experience dealing with other SEO and PPC Management companies (often male run) these guys (ladies) are in a league of their own.

Are there any areas for improvement?

None