myWebhero

BACKGROUND

Introduce your business and what you do there.

I’m the manager of an online retail business. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with myWebhero?

We needed help in PPC management.

SOLUTION

What was the scope of their involvement?

myWebhero is managing our Google ads campaigns. Initially, we told them they had to keep the budget under 15%. 

What is the team composition?

I interact with two teammates. 

How did you come to work with myWebhero?

I worked with myWebhero at a previous company. While we considered other companies for this engagement, they offered competitive rates and had a good portfolio. Their processes fit with what we were doing, so we decided to work with them. 

How much have you invested with them?

We’ve spent around £160,000 (approximately $213,000 USD).

What is the status of this engagement?

We’ve been working together since April 2020, and our relationship is ongoing.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

myWebhero’s efforts achieved a twelvefold increase in turnover for our e-commerce website while keeping our budget around 12%–13%. They’ve given us some excellent results.

How did myWebhero perform from a project management standpoint?

myWebhero’s project management has been very good. We don’t need to ask them what is happening with our campaigns. On the other hand, they’re always contacting us, offering us feedback, and asking us for meetings so we can catch up. 

myWebhero doesn’t just handle our campaigns — they give reports to keep us fully updated and informed. We communicate through Skype and email. 

What did you find most impressive about them?

myWebhero’s attention to detail is impressive.  

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Be prepared to listen. myWebhero is data-led — it’s worth trying their ideas because they’re probably correct.

BACKGROUND

Please describe your company and your position there.

I am a Project Manager at the Taiwan Trade Centre in London. We are the Northern European office for TAITRA, Taiwan’s leading trade promotion organisation. Our office is responsible for developing trade between Taiwan and the UK, Ireland, Norway, Sweden, Finland & Iceland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire myWebhero, and what were your goals?

We wanted to promote our Taiwan Excellence - Sharing is Caring competition through Google Search & Display ads. We were inviting the general public to submit proposals of creative ideas for solving social and environmental issues, incorporating the use of Taiwan Excellence award-winning brands.

A monetary prize and implementation budget for the best proposals was available.

SOLUTION

How did you select this vendor and what were the deciding factors?

We identified myWebhero through an online search. After obtaining quotations from several vendors, we found that myWebhero could best satisfy our requirements for the campaign and the price was suitable for our budget.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We outlined our requirements for the campaign and received an initial quotation. We then discussed the scope of the campaign in more detail, finally opting for a blended campaign proposed by myWebhero. We provided access to our Google Tag Manager & Google Analytics and myWebhero handled everything, providing us with updates.

How many people from the vendor's team worked with you, and what were their positions?

Steve, the Managing Director, responded to our initial enquiry and discussed the project with us in more detail. Throughout the campaign we were assisted by Anne-Marie, our Client Relationship Manager. We also worked with Tracy, the Accounts Manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In terms of reach and clicks, the final results exceeded our expectations.

Describe their project management style, including communication tools and timeliness.

The team were always very quick to respond and we felt comfortable asking any questions that came up. We had an introductory phone call to discuss the requirements, but mostly communicated by email, which worked well for us. Account Updates and a detailed End of Campaign Report were provided.

What did you find most impressive or unique about this company?

We found the team to be very helpful and accommodating. As we were not experienced with this type of campaign, we really appreciated their support. They were happy to answer any questions we had and provided explanations and suggestions as required. Moreover, they were easily able to adjust the campaign to fit any changing requirements.

Are there any areas for improvement or something they could have done differently?

I might have liked more details of what was going on behind the scenes while myWebhero were managing our campaign, to understand and learn more throughout the process.

BACKGROUND

Introduce your business and what you do there.

I’m a lawyer that sells legal services online in Texas. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with myWebhero?

They handle all of our advertising. We were hoping to run effective ads without overspending.

SOLUTION

What was the scope of their involvement?

They’re responsible for running my Google Ads account for the past few months. I’ll be adding them to my Microsoft Ads account.

What is the team composition?

I’ve been emailing and communicating with Steve (Web Marketing Specialist). 

How did you come to work with myWebhero?

I found them on Clutch after using the filters to locate a strong advertising team. 

How much have you invested with them?

We’ve spent about $900 on their services.  

What is the status of this engagement?

We’ve been working with them since August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’ve noticed a significant decrease in leads that are unrelated to my services and an increase in qualified leads. At this point, I’m spending less on Google Ads than I have in the past, but we’re seeing better outcomes.  

How did myWebhero perform from a project management standpoint?

Before I even hired them, they were organized and delivered a clear project plan. They had strong ideas for campaigns from the start and pitched me on them before getting started.

In the meantime, they’ve been highly responsive, getting back to my emails the same business day. Similarly, they make changes the same business day I request them. 

What did you find most impressive about them?

They were very personable. We appreciated that they were hands-on and showed an active interest in the success of my business. 

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Don’t be afraid to get specific with your requirements for deliverables. They’ll definitely bring unique ideas to the table, but no one will know your business as well as you do.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Plastics Hub. We’re a retailer of plastic building products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with myWebhero?

Essentially, we brought them on for e-commerce product marketing services.

SOLUTION

What was the scope of their involvement?

Our objective was to increase our ROI. myWebhero helps us set up and manage our campaigns through market research. Those include shopping campaigns, search campaign, call campaigns, and so on. They help us promote all of our products as well as handle SEO, keyword research, and PPC. Their team added some code so we can track and improve our website.

What is the team composition?

We work with Steve (Web Marketing Specialist), Dave (Digital Marketing Consultant), and Tracy (Account Manager).

How did you come to work with myWebhero?

We looked at online reviews to see who the best marketing vendors were. myWebhero stood out in comparison to other companies so we went with them. They were ranked quite highly.

How much have you invested with them?

So far, we’ve invested £500 (approximately $700 USD).

What is the status of this engagement?

Our ongoing engagement started in October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s only been a few weeks, but since myWebhero has been doing these services, we’ve received a lot more sales, exposure, and interaction from customers. The myWebhero team is refining things each day as they go along. It’s been a positive experience so far.

When I first started, I was skeptical of using Google Shopping. After talking to Steve, he reassured me that Google would be one of the best ways to increase our ROI. We’ve already had some success in this so far. It’s early stages, but they’ve done a great job implementing everything. I’m really happy and impressed so far.

How did myWebhero perform from a project management standpoint?

We communicate over the phone and emails about any updates or strategies that are being deployed.

What did you find most impressive about them?

I’m really impressed with their affordability. They’re reasonably priced in comparison to other PPC companies. Their team has delivered really well and exceeded my expectations.

Are there any areas they could improve?

No, nothing comes to mind. Every time something needs to be done; they handle it. Their team is producing results so I can’t really ask for more.

Do you have any advice for potential customers?

Definitely give them a chance. They’re a company that’ll help boost your returns and promote your campaigns. myWebhero has potential and knows what they’re doing.

BACKGROUND

Please describe your company and your position there.

We are an insulation company and I am a Business Administration Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire myWebhero, and what were your goals?

We were struggling with the amount of leads coming in. We have never used online lead generators and SEO so were very new and unfamiliar to it. Our goals were to increase the leads and to be more recognised in the local area.

SOLUTION

How did you select myWebhero and what were the deciding factors?

We were recommended by another insulation company who is part of our network.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a conversation with Steve in relation to the topics of budget, goals and aims. We had a lengthy chat about what we would like to be improved with our lead generation and we were fully informed of the options us a company could take. Their team designed a couple of landing pages and in cooperated our website artwork to the pages. They updated the content to reflect our services and offers.

How many people from the vendor's team worked with you, and what were their positions?

We spoke with Steve who was our main point of contact which made the process a lot easier.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As soon as the site was live, we saw an increase in leads instantly. Our incoming leads has now doubled. Our customers say that the site is easy to read and straight to the point.

Describe their project management style, including communication tools and timelines.

We have weekly and monthly updates from My Web Hero for the campaign. They regularly let us know what the money is spent on, what SEO is working best, the incoming traffic. They work closely with us and manage the campaign day to day and monitor it regularly.

What did you find most impressive or unique about this company?

They are very helpful and informative. They keep you informed and involved on the campaign.

Are there any areas for improvement or something they could have done differently?

We have been working with My Web Hero for over a year now and have not had any issues with them.

BACKGROUND

Please describe your company and your position there.

Pontoon Bridge is a new online platform to allow sellers of marine craft find buyers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire myWebhero, and what were your goals?

We needed a solid PPC campaign to get a foothold in the market. This project is ongoing as we are still new to market. Over the next year and with the support of MyWebHero we aim to become a dominant force in the industry.

Consulting with MyWebHero allowed us to set and prioritise realistic business goals and helped us gather the data required to plan effectively.

SOLUTION

How did you select myWebhero and what were the deciding factors?

MyWebHero are local to us. Upon meeting Steve and the team it was clear that they were a good fit for our business. They were able to give real world success stories but did not oversell what they could do. They kept us grounded.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope was to create PPC campaigns in stages to match the phased nature of our launch. So far we are approaching the end of phase 1 and moving into phase 2. MyWebHero accurately anticipated our required marketing budget.

They also provided us with crucial information to enable us to adapt our website and approach.

How many people from the vendor's team worked with you, and what were their positions?

1 Steve Drummond

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site traffic is exactly where we need it right now. Month 1 Phase 1 was all about testing. This showed us that our conversion rates were significantly lower than where they should have been allowing us to adapt and change strategy.

We are now more confident than ever that phase 2 of the project will see marked improvement. Without the expertise of MyWebHero we would never have had the data we need to progress.

Describe their project management style, including communication tools and timelines.

Friendly, approachable and extremely helpful. Steve is honest with his feedback which has been very important. If things weren't right he made that clear. All schedules and timelines have been adhered to.

What did you find most impressive or unique about this company?

Their attention to detail. I feel they've gone above and beyond the original project scope and was able to advise on other aspects of our business too.

Are there any areas for improvement or something they could have done differently?

Nothing as yet.

BACKGROUND

Please describe your company and your position there.

I'm the director of Aim Skills Development, a government-funded training company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire myWebhero Ltd?

myWebhero Ltd has helped us promote our courses online.

What were your goals for this project?

We wanted to tell potential customers about available training opportunities and get more people to sign up for courses.

SOLUTION

How did you select this vendor?

myWebhero used PPC and SEO to attract more traffic to our website.

Describe the project in detail.

First, they created new landing pages. They have also used PPC to maximize returns and implemented SEO principles to move organic traffic onto our website.

What was the team composition?

myWebhero has a dedicated, committed team who keeps us informed about all the changes they make. Our web marketing specialist is simply amazing!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It has taken some time to achieve results, but those results are still better than our expectations. Even after ending our PPC campaign, we still attract organic traffic. 

How effective was the workflow between your team and theirs?

It's been an excellent experience.

What did you find most impressive about this company?

I appreciate their responsive communication, understanding of our needs, their responsible attitude, and the value they offer for the money.

Are there any areas for improvement?

I can't think of anything!

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of a management consulting firm that offers training services for a variety of businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with myWebhero?

We were managing a PPC campaign, and advertising costs were going up and the margins were going down. I got in contact with myWebhero and we worked together to come up with a strategy to improve the situation.

SOLUTION

What was the scope of their involvement?

Initially, they were just focused on taking control of the Google and Microsoft PPC campaigns, but from there we moved into a lot of other services as well. They modernized our website and tested various approaches for different advertising campaigns and product displays on there. They also helped us work on our branding and logo design, as well as with some online content creation and refinement of our automated processes.

What is the team composition?

We’ve actually worked with the entire team at myWebhero, which includes their account manager, digital marketing specialist, and several web developers.

How did you come to work with myWebhero?

They were recommended to us by a mutual customer of both of our companies.

What is the status of this engagement?

Our work with myWebhero started in November 2017 and our project is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve been very satisfied with all of the changes made so far. We’ve had absolutely no problems in getting the projects delivered, and we’ve built a great relationship on top of that. 

How did myWebhero perform from a project management standpoint?

myWebhero does a very good job with project management. They set clear goals and then work through them systematically. They let me know if there are ever any issues and then get them quickly resolved. They are very communicative, and we are in regular contact through email, telephone, and monthly face-to-face meetings.

What did you find most impressive about them?

They are completely honest and transparent, especially around potentially sensitive issues for our company. They come to us immediately if they ever think that we’re not doing something quite as well as we could be, and often raise some great ideas to help us improve in those areas.

When we started working with them, I was quite worried about relinquishing a bit of control from our business and some of our more business-critical information, but myWebhero has continually produced excellent insight and has gained my trust completely.

Are there any areas they could improve?

No, we’ve never had any issues.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of Saving Energy Ltd. We are an installation company that retrofits cavity wall and loft insulation for properties in the UK.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with myWebhero?

We were looking to attract more private-sector customers by updating our website with a more mobile-friendly design.   

SOLUTION

What was the scope of their involvement?

Our site was pretty outdated; it was running slowly and the content wasn’t that accessible. myWebhero started by looking at our existing website to guide the project. Then, they completely redesigned the site, providing wireframes that were more modern, responsive, and digestible for our users while still featuring our same logo and imagery.

myWebhero completed the site about two years ago, but the team is still working on our marketing efforts. We have discussed methods of online marketing including PPC and organic optimization. They’re working with us to generate leads through various pipelines.  

What is the team composition?

Steve (Web Marketing Specialist, myWebhero) is our main point of contact, but Tracy (Account Manager, myWebhero) handles our budget, and Lacey (Digital Marketing Manager, myWebhero) works with us on offers and helps make changes to the website.

How did you come to work with myWebhero?

We looked at several companies via LinkedIn and online searches. myWebhero reached out and arranged to come and see us. We were pleased with what they had to offer, so we selected them for the project. Once the website was completed, we tried a month-long trial period to see how their lead generation worked. It was really successful, so we continue to work with them.

How much have you invested with them?

Over two years, we’ve spent about £1,500 (approximately $1,900 USD) each month.

What is the status of this engagement?

We started working with them in 2017, and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From a marketing perspective, this is the most cost-effective thing we’ve done. For every £1,000 we spend with them, we generate around £10,000 in sales. They're also really good at reporting and helping us maximize what we get out of the system.

How did myWebhero perform from a project management standpoint?

They’re very reactive and good at getting things done on time. If I ask for a report, I’ll get one in a matter of hours. It’s an easy process—we mainly communicate via email. 

What did you find most impressive about them?

They have a high level of professionalism and explain things really well. Sometimes technical conversations will go over my head, but they walk through their processes so I can easily understand what they’re doing. I always know where my money is going and what I am going to get out of it.  

Are there any areas they could improve?

No, I don’t think they could do anything better.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director at Alexander James, a PR and marketing recruitment agency in the UK.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with myWebhero Ltd?

My company hired myWebhero Ltd to help us improve our new business pipeline.

SOLUTION

What was the scope of their involvement?

myWebhero Ltd provides digital marketing services. First, they optimized our website for SEO. They manage our Google Ads PPC advertising.

What is the team composition?

Steven (Managing Director, myWebhero Ltd) makes changes to the site, and he offers comprehensive support beyond Google Ads. Lacey (Digital Marketing Manager, myWebhero Ltd) works directly on our Google Ads account, and Tracy (Account Manager, myWebhero Ltd) oversees accounts and invoicing.

How did you come to work with myWebhero Ltd?

My company had hired a company that Steven previously worked at to do our online advertising with Google Ads. Although we were initially pleased with their work, the results and traction declined when Steven left the company, and we terminated the contract. After a few months, I contacted Steven on LinkedIn, and he took us on as a client.

How much have you invested with them?

We pay a monthly fee. This calendar year, we will spend £6,000 Pound (approximately $6,700 USD).

What is the status of this engagement?

Our partnership began in August 2016, and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I know their work is effective because it’s the only digital advertising we’re doing, and we continue to get new leads. When I was recently away on holiday, we didn’t do any Google Ads work, but I still came back to two new job leads.

Many of my colleagues in the same sector as us use Google Ads, and they do not see the level of results that we are with myWebhero Ltd. Our profits went up 50% last fiscal year, and myWebhero Ltd played a very big part in enabling that.

How did myWebhero Ltd perform from a project management standpoint?

I’m very hands-off with myWebhero Ltd because I’m confident they know what they’re doing. I’ve worked with myWebhero Ltd for three years now, plus the year I worked with Steven when he was at his previous company.

What did you find most impressive about them?

myWebhero Ltd is incredibly supportive. They are prepared to go above and beyond our contractual agreements. If I have any questions or problems, I know that I can email Steve and get a quick response.

Are there any areas they could improve?

No, I’m very happy. They’re very important to us.

Any advice for potential customers?

Tell them what you want to achieve and listen to how they suggest making it happen. They know what they’re doing.