KlientBoost

BACKGROUND

Please describe your company and your position there.

I run a marketing agency. I'm the founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

PPC (Specifically Google Ads) strategy and tactics.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

I know the founder of KlientBoost from many years ago. I learned that the founder started this agency and as a result of keeping in touch, I've leaned on them for the past few years.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

PPC advertisement management. Reporting and managing ad spend as well as landing page creation. Also, really digging into the core strategy of the company to align the campaigns correctly.

How many people from the vendor's team worked with you, and what were their positions?

3 people. Manager, designer and founder.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Met desired customer acquisition costs after months of campaign iteration.

Describe their project management style, including communication tools and timelines.

I'm not sure if I have a special relationship compared to what others experience as I'm close with the founder. It can range from texting directly to emails.

What did you find most impressive or unique about this company?

Actually, their attention to design. I saw their proposal template and started to notice how they design everything (graphically) in general - and that was huge differentiator compared to other agencies that don't excel at design.

Are there any areas for improvement or something they could have done differently?

I think when the agency was younger they had some growing pains. Processes weren't completely ironed out yet. But now, they have definitely iterated their own company design to run very smoothly. I am very impressed.

BACKGROUND

Please describe your company and your position there.

We're a personal bartending, floral and event coordination/design concept company. We specialize in fun, inventive, and high-end events. I'm the owner of the company, and I started this business 10 years ago.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We were looking to broaden our company's clientele.

What were your goals for this project?

We were looking to broaden our company's small niche to higher-end, long standing clientele.

SOLUTION

How did you select this vendor?

We had looked around to find a local company to work with who would help us look out side the box.

Describe the scope of their work in detail.

After contacting them, then went in full detail of all of our services, where we wanted to see our company grow to, and then set a plan on how to get those big fish client we were looking for.

What was the team composition?

We had a small, personal one on one group of people working with us and keeping up on us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We now have multiple long-standing companies that we do all of their holiday events for. We're growing with our new clients now, as well as our own personal growth.

How effective was the workflow between your team and theirs?

We worked very closely. They kept up with us to make sure we were also on top of what we needed on our end. They were very helpful.

What did you find most impressive about this company?

The fact that they take you on first hand. We had personal people assigned to just us to make sure we were using them to our full potential.

Are there any areas for improvement?

Not really. We were pretty specific on what we needed on our end, and our needs were met.

BACKGROUND

Introduce your business and what you do there.

I’m an executive for an aerial services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

We needed lead generation for our licensees' sales and licensee services.

SOLUTION

What was the scope of their involvement?

KlientBoost runs Facebook and Google ad campaigns for us.

What is the team composition?

We work with 1–2 people, including Matt (Director of Paid Social).

How did you come to work with KlientBoost?

They were referred to us by a friend of mine who had great success with their services.

How much have you invested with them?

We’ve spent $11,000–$12,000.

What is the status of this engagement?

The partnership started 3–4 months ago and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We use analytics and Facebook to track their results. We’re very happy with KlientBoost’s work and the leads generated.

How did KlientBoost perform from a project management standpoint?

KlientBoost does very well. They use a project management tool to manage our account.

What did you find most impressive about them?

The work KlientBoost does, along with their communication, is great. Overall, we’re quite happy with them.

Are there any areas they could improve?

None that I know of.

Any advice for potential customers?

Definitely start working with them. I highly recommend them. They’ve done a great job generating leads for us.

BACKGROUND

Please describe your company and your position there.

I am the founder and owner of Crush Groovin headquartered in Fort Lauderdale, Florida. We primarily sell premium trucker hats and sunglasses inspired by the extreme sports movement of the 1980s through our website crushgroovin.com

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We engaged KlientBoost to launch and run our social media advertising and marketing. Our paid social media presence was very small and haphazardly run. We turned to KlientBoost for their expertise in this area.

What were your goals for this project?

First and foremost we wanted to set up a real marketing campaign structure and to increase our sales. We are somewhat of a niche company with a unique culture so it was important that our ads reached and resonated with the right audience.

SOLUTION

How did you select this vendor?

Our team spoke with several ad agencies and were either not the right fit or too small for many of the legit players with expertise in the space. KlientBoost seemed to have a fun and creative culture and, importantly, was willing to work within our budget.

Describe the scope of their work in detail.

Our team spoke with several ad agencies and were either not the right fit or too small for many of the legit players with expertise in the space. KlientBoost seemed to have a fun and creative culture and, importantly, was willing to work within our budget. After we chose to go with KlientBoost, we had a kickoff phone call to discuss how our relationship would work, what we could expect from them and what they would expect from us. It was important that we were both eye to eye on how things would work. From then on, they made a plan and launched our campaign on Instagram and Facebook.

What was the team composition?

I worked closely with an account manager who oversaw our campaigns and was regularly checked in on from various other senior members at KlientBoost.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We immediately saw increased traffic to our website that resulted in significant conversions and sales. Over time KlientBoost continued to scale the marketing effort and increase our return on ad spend.

How effective was the workflow between your team and theirs?

Our account manager was always available via email and always responded to us quickly. We spoke by phone every two weeks to discuss the ongoing campaigns and he was very transparent and honest about both the results and any recommendations he had.

What did you find most impressive about this company?

It was very evident from the get-go that they had the expertise and industry knowledge to get us up and running. Our account manager was always timely in making changes and proactive in staying ahead of our competition. We had a very positive experience with KlientBoost and would certainly use them for all of our marketing needs in the future.

Are there any areas for improvement?

This was our first time hiring a company to run our social media marketing and it was a smooth operation from the get go.

BACKGROUND

Please describe your company and your position there.

2ndKitchen helps businesses without a kitchen such as bars, breweries, hotels, and multifamily buildings serve a food menu to its customers, guests, and residents by partnering them with local restaurants. I am the Director of Marketing at 2ndKitchen

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

To let someone with more time and more experience handle our PPC ads.

What were your goals for this project?

I knew that PPC ads worked and were a great channel for driving low-cost, high-quality leads - but I didn't have the time available to spend the time required to optimize our ads. So we outsourced them to Klientboost.

SOLUTION

How did you select this vendor?

I had worked with the Klientboost content marketing team previously and knew people that worked for the company. Since I already had a relationship with their marketing team, I figured why not use their ad agency service as well.

Describe the project in detail.

Klientboost creates Google PPC ads to target US breweries and bars who don't have an on-site kitchen.

It's a unique problem because a large portion of these businesses don't have a kitchen - but don't realize there is a solution that can help them serve food, so they're not even searching for related keywords.

Klientboost was figuring our the right keyword groups to target and were increasing our conversions while also lowering the cost per lead.

What was the team composition?

I was sold by an account manager, and then was paired with a PPC ad manager. So only two people. Both have been great.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I've had monthly meetings with my account manager Michael. He is great. I can ask him to test certain keywords or do some experiments for me to test out.

He also is great at teaching me the things he's doing to increase conversions and lower cost, helping me build the skills to run ads in the future with the tools and strategies he is teaching me.

They also have been amazing post-COVID, allowing us to pause our contract and have ongoing dialogue on when and how we will relaunch our ad campaigns.

How effective was the workflow between your team and theirs?

Amazing. Like I said, we have monthly video meetings and exchange emails multiple times a month. They've also set us up with a Google Dashboard to have in-depth insights into campaigns and results at any time.

What did you find most impressive about this company?

The tailored, personal experience. Michael is an amazing account manager who I feel is actually there to help me with the problems I have - in terms of both improving our PPC campaigns, as well as answer any questions I may have on the general process or on PPC ads in general.

Are there any areas for improvement?

Not that I can think of on the top of my head. My experience with Klientboost has been nothing short of outstanding, and they're my go-to recommended PPC agency I would recommend others to.

BACKGROUND

Please describe your company and your position there.

I am the VP of Marketing for Sweet Defeat. A DTC company that offers the only clinically proven product to stop sugar cravings.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We enlisted KB to manage our Paid Social and Paid Search campaigns. As well as landing page development and CRO.

What were your goals for this project?

Quickly scale revenue from paid media marketing while maintaining or improving efficiency.

SOLUTION

How did you select this vendor?

I've worked with lots of agencies over the years and the experience is normally like an amazing first date followed by dates that are just good enough to keep me from looking elsewhere. That being said, everyone has good client references and a buttoned up dog and pony sales process. I chose them based on their approach of owning not just the media but the landing page experience which is such a no brainer.

Describe the scope of their work in detail.

The scope our partnership included the strategic development and execution of paid social and paid search marketing efforts as well as landing page development. We had recently done a quasi-pivot as a brand and were ready to relaunch with a new site, new products... new everything. We had very aggressive goals and tasked KB with providing a plan to get us there. Then the hard part, actually executing on it.

What was the team composition?

I originally worked with their Director of CRO and an account manager. Since that initial launch phase they brought on their director of ecommerce to oversee things with assistance from a new account manager to fill out the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They had the unenviable task of helping us navigate the ecommerce downturn from Covid. The team was truly amazing in their approach and the results they drove. We had two of our best weeks of the year during a time where many companies were struggling to just maintain. My team at Klientboost is relentless! They can switch gears on a dime, present new out of the box ideas, and then put them in to action. I don't think i've had a single week where it was just status quo. They approach my business with a sense of urgency that can't be beat.

How effective was the workflow between your team and theirs?

We had some initial issues with communication and transparency. However, we talked it out, got on the same page and they made significant changes to better the relationship. Since our come to jesus meeting they've been a stellar communicator. Their director of ecommerce in particular may be the best I've worked with in the 20 years I've been in marketing.

What did you find most impressive about this company?

This goes back to some previous questions but overall its the fact they treat our budget like it's coming directly out of their pocket. For someone as neurotic about our performance as I am, to have a team that mirrors that is invaluable.

Are there any areas for improvement?

There were initial issues with communication and strategic direction but they have been corrected and are completely in the rear view. I'd love to get them on slack but that's me looking even more of a good thing. Their responsiveness is already fantastic.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager at a SaaS company. Me and my team oversee all content marketing, PPC, video, and email efforts. Our target audience ranges from small businesses to enterprise companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We had experimented with Facebook in the past and knew there was value there. However, it requires a huge amount of resources to properly execute Facebook campaigns.

You need to constantly iterate on your ads, optimize your audience and placements, and A/B test landing page copy. When you have a small team, it can be a challenge to find the time. That’s why we turned to Klientboost.

What were your goals for this project?

Our goal is to scale our ad spend, increase lead volume, and maintaining a low CAC. In other words, turn Facebook into a profitable channel.

SOLUTION

How did you select this vendor?

I had personally read Klientboost’s guide to B2B Facebook Ads on their website. It wasn’t full of content marketing fluff, like most of these guides. I found many of the tips to be super helpful and I was able to implement them right away.

After running a few campaigns we thought, “Why not work with Klientboost to take these to the next level?” We jumped on a call with their team, discussed our goals, and now working on our first campaigns together.

Describe the scope of their work in detail.

We engaged Klientboost to build landing pages for our Facebook campaigns, design creative, and test various audiences. This includes both prospecting and retargeting. We filled out a detailed questionnaire about our businesses, jumped on a call to talk about the types of customers we want to go after, and they took it from there.

What was the team composition?

We have an account manager and a designer who we have weekly calls with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have only recently begun working together, but the results so far are promising. From a time saved standpoint, there's been serious value. Building a new landing page in Unbounce can be a headache. They had a new page designed and built within a week.

How effective was the workflow between your team and theirs?

Very effective. They sent us a high-level overview of the audiences they plan to test, and we provided some additional feedback and direction. Then they set up all the ads with the audiences, and we were able to give everything a second look before setting the campaigns live.

What did you find most impressive about this company?

The number one reason I like working with Klientboost is that they're honest. It's clear that they're experts at Facebook. They're not going to tell you there's a secret to getting ROAS. Instead, they present a clear roadmap for how to get there.

Are there any areas for improvement?

So far we're satisfied with their work. Like any marketer, I wish I could see results faster. However, that's just how Facebook works. You need to gather data, optimize, gather more data, then optimize again.

BACKGROUND

Please describe your company and your position there.

We manufacture and distribute Eco-friendly construction coatings, as well as train new installers throughout North America. I am the CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Advertising and digital marketing.

What were your goals for this project?

To free up time we were loosing and headaches we were experiencing trying to do our own ads. We needed more time focused on sales, and higher quality leads to work with!

SOLUTION

How did you select this vendor?

Word of mouth and first impression

Describe the scope of their work in detail.

Cleaned up and solved issues with Business Manager and Ads Manager in FB. Re-worked the ads and created landing pages that return better quality job and product sales leads. Helped make sense of our CRM for us.

What was the team composition?

The team has had 2 core members, with maybe 5 others in supporting roles. You can see that many people are working hard to make our experience a great one through their project organizer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

More leads, of higher quality. Improved overall sales, more free time for us.

How effective was the workflow between your team and theirs?

They are able to translate what we want, using normal language and understanding, and then apply that to the technical aspects of their tasks.

What did you find most impressive about this company?

The people seem to really care.

Are there any areas for improvement?

We haven't found them if there are any

BACKGROUND

Please describe your company and your position there.

I am CMO for PTO Exchange. PTO Exchange is a benefits platform that turns unused paid time off (PTO) hours into liquid assets that can be converted into things employees value – retirement accounts, student loan payments, donations, leave-sharing, charitable causes and more. I am responsible for all things marketing and lead-generation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We need leads! We have limited budget so we are super focused on cost / qualified lead. Additional challenge: our awareness is low, as well as the category, so few people search exactly on what we do.

What were your goals for this project?

Generate leads to fill our pipeline and drive opportunities.

SOLUTION

How did you select this vendor?

Previous successful engagement with KlientBoost.

Describe the scope of their work in detail.

Develop campaigns on the major digital platforms: * Paid search (Google, Bing) * Paid social (FB, LinkedIn, YouTube) * Software review sites (Capterra, G2) * Landing page(s) * Testing and optimization

What was the team composition?

1 primary account manager, with oversight by account director and CEO

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our $ / qualified lead came down 80-90% from the start of the campaigns based on optimization and adjustments to strategies and tactics.

How effective was the workflow between your team and theirs?

Very effective. Weekly regularly scheduled meetings to review performance and priorities.

What did you find most impressive about this company?

Focus always on quality leads that lead to opportunities. Generating conversions is not enough. Introduce new platforms (e.g., Capterra) that might provide additional leads and diversification.

Are there any areas for improvement?

A few hiccups on messaging and copy.. but worked through that fine!

BACKGROUND

Please describe your company and your position there.

I am the director of digital audience for an equipment rental agency. We are located in California, Illinois, and Georgia, and have 80 employees. I am responsible for our paid search marketing and SEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We hired KlientBoost to manage our Bing and Google paid ad campaigns.

What were your goals for this project?

The goals were to improve return on ad spend and cost per acquisition while increasing the total number of qualified leads.

SOLUTION

How did you select this vendor?

We have found them through a referral.

Describe the project in detail.

The overall scope of the project included planning, researching, and restructuring all of our search PPC campaigns.

What was the team composition?

We had a team of three senior members assigned to our account. A senior account manager was handling the various campaigns.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were able to optimize our ROAS and CAC as well as increase the total number of qualified leads, and closed sales.

How effective was the workflow between your team and theirs?

They have educated us about paid ads which says a lot about their communication and transparency. We had scheduled weekly calls and on-site meetings to review results, make adjustments and optimizations.

What did you find most impressive about this company?

They are professional, results and data driven, honest, and transparent. They went above and beyond to make sure campaigns succeed. The very talented group of folks assigned to our account were part of the team and cared about the success of the business as much as we do.

Are there any areas for improvement?

Not that I can think of.