KlientBoost

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing for an online platform that believes in sharing yoga with the world. We offer live and on-demand classes, courses, meditations, and more. In my role, I work closely with the KlientBoost team to manage our paid advertising on Google and Facebook.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We started our partnership with KlientBoost in order to manage our Facebook and Google paid advertising. At the time, our cost per acquisition to get new prospects to use our service was too high.

They saw the opportunity to restructure our account and optimize it, so that we could get our cost per acquisition down. With their creative team, they would also be able to increase our branch reach by clarifying and sharing our brand message to a larger audience.

What were your goals for this project?

Our goals for the project were to decrease our cost per acquiring a customer while being able to scale effectively. We also were looking to increase our course sales by having members and prospects purchase à la carte courses. We wanted to increase our return on ad spend for these paid courses.

SOLUTION

How did you select KlientBoost?

In order to select the right vendor, we needed to be extremely careful because paid advertising is a critical part of our business. We searched for a team that would align with our goals while still innovating and bringing new strategies to our account.

We were very impressed with the audit that the KlientBoost team put together for us. The ideas they brought to our account were put to use quickly and we saw success. The team's vision aligned with ours and they understood our goals.

Describe the scope of their work in detail.

The team at KlientBoost help us in developing the overall strategy for our paid accounts. They are experts in optimizing and tweaking the paid advertising campaigns to be more efficient.

I would give them background on our campaign and what type of creative our brand needed to fit our style, and then their creative team would go to work and develop landing pages, ads, and then ultimately launch and optimize them.

What was the team composition?

The team at KlientBoost working on our account has grown over time. We started with two members of their team managing our Google and Facebook account, plus a creative team that helps us with landing pages and ads. Another team member has joined to help us with improving our paid course sales, which we are seeing more success with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since working with KlientBoost, our cost per acquiring a customer has decreased every year while scaling our account. We have hit new record course sales this year. Paid advertising changes quickly, and the KlientBoost team has been able to make quick pivots so we are still finding success. With their attention and expertise, we were able to increase our total revenue for these channels.

How effective was the workflow between your team and theirs?

The KlientBoost team are fast to respond whenever we have questions or feedback. We meet every week to go over our account, and I find that they are very open to new ideas while being honest whenever they feel like a new campaign may not work. Most of our communication is now over Slack, and I find whenever I message them, I'm not worried about whether they will respond back or not. I know they are there and attentive to our campaigns.

What did you find most impressive about this company?

I was impressed with the knowledge they have in optimizing paid campaigns. It's clear that they are experts and have tried and tested many ways to get the best results. While they are experts, they are always learning too, which is super important in the ever changing landscape of paid advertising. They are always trying to make our account more efficient and drive even better results.

Are there any areas for improvement?

I was very satisfied with their work. At times, they may be quick to launch new campaigns or make edits, and it may be worthwhile for a double check on spelling to make sure there are no typos, but this quick, on your feet response is exactly what our company needs.

BACKGROUND

Please describe your company and your position there.

We are a licensed traffic school. We help people learn the rules of the road after they get a traffic ticket. I am the owner of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We believe that PPC is our biggest opportunity to scale our business. We weren't doing that great on our own so we hired KlientBoost to improve our ROAS and scale our spend so we could grow while improving our profitability.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

I had heard a lot about KlientBoost through their blog content which was always excellent. After scheduling a discovery call with their team, I thought they could definitely help with PPC and CRO.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of work was primarily PPC management and Conversion Rate Optimization. We initially had a 3-month term which then went month to month. The key deliverables were increasing our ROAS and then increasing our budget. They spent time optimizing our account and creating experiments to find a winning strategy.

After finding a strategy that worked, we focussed on increasing our budget week by week. For CRO, they tested many landing page variations until we had statistical confidence. In addition, their team was always available to answer any questions I had about improving CRO elsewhere.

How many people from the vendor's team worked with you, and what were their positions?

I worked with George and Lauren. George is a CRO designer and Laurent is an account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It took a little longer than we planned but we improved our ROAS to a point where it's stable and increased our profitability on PPC. We also scaled our budget quite a bit during our time working together.

Describe their project management style, including communication tools and timelines.

We used Asana for project management, Google data studio to track data (which was available for me to review anytime), and email for general communication. We also had weekly calls set up and their team usually replied in 1-2 business days to any questions I had.

What did you find most impressive or unique about this company?

They clearly are experts in PPC and they have a lot of experience. If Lauren wasn't sure about something or needed a second opinion, she would reach out to the rest of the team to get an answer. Since they've worked with so many clients across so many industries, it was clear they were applying best practices.

Are there any areas for improvement or something they could have done differently?

I can't think of anything in particular that we could have done differently or improved. I believe Klientboost gave it their best.

BACKGROUND

Please describe your company and your position there.

I'm the co-founder & CEO of MyAfton.com and AftonTickets.com we do online ticketing for concerts and live events as well as live streaming for virtual events. We also book independent rappers and bands in 80 U.S. cities for concerts and provide the best live stream platform for indie artists offering the highest payout.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

Marketing: paid ads across all platforms and landing page design.

What were your goals for this project?

To get more leads for our MyAfton LiveStream platform and myafton.com

SOLUTION

How did you select KlientBoost?

We looked at Clutch and G2 for top reviewed paid marketing companies and KlientBoost came up and we interviewed them and were impressed.

Describe the scope of their work in detail.

After we contracted with them we had a kick off meeting and they told us what we needed to do to get started. We then got an account manager Lauren who was great that checked in with a weekly meeting and kept us up to date through Asana with their teams work.

What was the team composition?

Lauren was our account manager and she brought in 2-3 other team members as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got thousands of new leads and a lot of new traffic to our website. They lowered our cost per lead.

How effective was the workflow between your team and theirs?

Very effective, they told us clearly what we needed to do on our end.

What did you find most impressive about this company?

They were attentive and always thought outside the box. The weekly meetings were great so we always were up to date.

Are there any areas for improvement?

None that come to mind we are very happy.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Broadcast2World, we help companies tell their stories through animated videos so that they engage, clarify their message, and inspire their audience.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired them for PPC campaigns, our goal was to increase our leads to 100+

SOLUTION

How did you select KlientBoost and what were the deciding factors?

We had worked with a lot of agencies in the past without success. We selected them based on their specialization in PPC and the strategies unique to their proposition which were never heard of previously.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of work included designing landing pages, increasing the number of leads from Google Ads campaigns, and decrease the cost of conversion.

How many people from the vendor's team worked with you, and what were their positions?

I mostly worked with Jon M. my account manager, Joel director of PPC and initially conversion designer Shane.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to increase the number of leads from 35 to 100+ and decrease the cost of conversion to half from $150 per lead to 75.

Describe their project management style, including communication tools and timelines.

Everything was planned on papers even before we started the campaigns, we were mostly using google docs, skype for calls, and Unbounce for landing pages.

What did you find most impressive or unique about this company?

The most unique thing about them was the energy, their strategies which resulted in great results and commitment to client success.

Are there any areas for improvement or something they could have done differently?

They achieved their targets which were promised to us, it is just that the whole PPC thing didn't get us the ROI we were planning for initially. So we had to change our business direction and bring things inhouse to cut down on expenses.

BACKGROUND

Introduce your business and what you do there.

I’m CMO of Roof Maxx, a disruptive cleantech startup. We have opened 600 locations in the first two years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with KlientBoost?

Since we invented an industry, we were having a little bit of a challenge educating the market and getting those people to convert back to leads that we could then push out to our dealer installers across the country.

SOLUTION

What was the scope of their involvement?

We have two sides to our business. We have a dealer-development side, so we’re bringing dealers in under a business opportunity. Then, we’re generating leads for our dealers. KlientBoost handles our Facebook Ads management. That has been our lowest hanging fruit; as a new business, there isn’t a lot of Google Search yet. KlientBoost is managing display ads for us.

KlientBoost is unique for an ad management company because they take a very scientific, CRO (conversion rate optimization)-based approach to generating results. They have in-house teams that do all kinds of stuff, including people who help with messaging, editing videos, or building out landing pages. 

What is the team composition?

We have an account manager and a designer. Those are the main people we work with, but I’d say we interact with five in total.

How did you come to work with KlientBoost?

Our SEO firm referred two companies to us. I was familiar with one of the companies and had already checked them off of our list just because of what they specialized in. We interviewed KlientBoost. Initially, it sounded too good to be true, so we went in another direction.

However, we didn’t get very good results, so we went back to KlientBoost in late May or early June. We wanted to give them a shot, and it’s been incredible. I see KlientBoost as a true under promise, over deliver, which doesn’t happen; it’s always the other way around.

How much have you invested with them?

At this point, we pay them about $8,000–$10,000 a month. Our spend is typically $80,000–$100,000 a month.

What is the status of this engagement?

Our work together began around May or June 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We doubled our lead volume right out of the gate, within about eight weeks. At the same time, our lead quality dramatically improved. We used to get 5–10% SQLs (sales-qualified leads), and now, it’s more like 25–30%. We’ve seen a huge, dramatic jump in the number of SQLs. Not only did the number of leads double, but the number of good leads also went up dramatically.

We’d worked with multiple other agencies, so we can definitely tell that these improvements are due to KlientBoost. I don’t have exact numbers, but our sales team literally cheers during our weekly calls.

How did KlientBoost perform from a project management standpoint?

They’re good. They use a tool called Asana, and it’s very transparent.

KlientBoost is very accountable, and they’re good communicators. They’re also very low BS, which is great. They don’t promise things and then not deliver. It’s pretty seamless and easy for me. They’re about as close to a ‘said it and forget it’ vendor as I’ve ever found in my career.

What did you find most impressive about them?

I can really sum them up in one story. After they’d been around for about a month, we got an email from Graham (Team Director), and he’s the head of the client happiness team. They have an internal team that checks in about every two weeks with me and asks for honest feedback on how they’re doing and what they could be doing better.

I let them know that our onboarding process was a bit overly technical and that we didn’t understand a few things. They were right on it and super proactive about solving those problems and working with our team to create a more seamless, simple collaboration. I’ve worked in marketing for more than 15 years, and I’ve worked with lots of vendors. In my experience, once the sale is done, everything goes downhill. Even with the good ones, things plateau and then go downhill. With KlientBoost, everything has gotten better post-sale. Their delivery is unbelievable. The companies that not only deliver what they say they’re going to but then way over-deliver are rare diamonds. Finding that with any vendor just doesn’t happen, so that’s what sets KlientBoost apart.

Normally, even decent-sized ad management firms just do ad management and nothing else. The nice thing about KlientBoost is that they’re a one-stop-shop. You can get nearly everything that you need as it relates to ad management, ad creation, copywriting, and design done by them. We have our own internal copywriters and designers, but they have seamlessly collaborated with our team.

Are there any areas they could improve?

Sometimes, they get a little too technical for us. We’re not technical people; we do have a CTO and tech department, but I’m not the most minutia-driven technician, as most CMOs aren’t. My background is entrepreneurial, and I’ve been a marketing strategist for a long time.

For somebody that isn’t technical, all of these technologies and integrations can be a little bit overwhelming. Not only did we have to pull resources from our company, but we really had to collaborate with their team. There was a week or two when things were a bit confusing. However, that happening a couple of times would be my only complaint. I’d say they are smarter than I am, and they did work with us to get through that. 

Any advice for potential customers?

First of all, I would hire them. They’re insanely good.

Secondly, clear and honest communication is important. I feel like a lot of companies don’t communicate well with their vendors; they don’t tell them what they really want or set proper expectations. That would be a big mistake with KlientBoost, because the more information you give them, the more they’re able to help drive toward your goals. They take a CRO approach, so the more data we’ve been able to provide them from our backend, the more KlientBoost has been able to optimize our ads and increase our performance.

BACKGROUND

Please describe your company and your position there.

I'm the head of marketing for a SaaS company providing customer feedback software to enterprise and mid-market businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We were in a phase of rapid growth and needed more capacity in the marketing team but couldn't hire the right people to give us extra capacity internally. We were also heavily reliant on inbound leads from SEM campaigns, but without the bandwidth to properly manage these internally, we knew we were giving budget away.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

We had talked to a few local agencies, bit larger and smaller and had one trial project that never really got off the ground. Kientboost's experience in the SaaS industry, in particular made a big difference.

The other thing we got with Kientboost that we didn't with other agencies we talked to was a really fully rounded team.

Our primary need was around management of our ad campaigns, but to support that we also needed to increase the amount of new content assets, landing pages and ad creative we were producing, and KlientBoost gave us all the capacity and skill we needed to do that.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

There was an initial piece of work to bring our existing campaigns up to speed and stand-up a few additional campaigns. We had a ton of really poor performing existing stuff that needed sifting through to optimise and improve.

We also wanted to diversify the channels we were using, and the CTAs we had to offer as we were pretty much solely reliant on AdWords pushing people to a free trial. In the first phase, KlientBoost helped us optimise our spend, and dramatically reduced the CPA on new free trial leads, largely just by cutting out poor performing keyword traffic.

In the second phase, we started bringing in content downloads as a call to action and extending into paid social to generate leads further up the funnel.

We then continued the relationship with KlientBoost to support our ongoing marketing efforts and moved into a weekly cadence of reviews and optimisation of existing campaigns along with at least one full new piece of content per quarter, and a new campaign each month.

How many people from the vendor's team worked with you, and what were their positions?

We had three primary contacts who were involved in every meeting: an account manager, a designer and an assistant. We also had regular check-ins with the CEO or client services manager and quarterly account reviews.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Average CPA for a free trial registration went from about $70USD to $50. We were able to increase pre trial leads (content downloads) from almost nothing to about 300 per month at a much lower cost per lead than trials, which made our effective cost per trial across all paid channels about $40.

Describe their project management style, including communication tools and timelines.

One of the things I liked the most about working with Klientboost, was the fact that they worked like they were part of our team (despite the fact that we were thousands of miles away). Regular meetings and constant contact inbetween times meant that we always felt like we knew what was going on.

As time went on, they got more familiar with our business and were able to act really efficiently without the need for a lot of oversight.

What did you find most impressive or unique about this company?

The range and quality of work that we were able to get out of them for a relatively low cost. I've had the experience with agencies before where you have a few skilled people at the top, but never really get access to them.

The difference with KlientBoost was that we had a really skilled team assigned to our account from the start. Also, at the same time, they were really enthusiastic and keen to try new things.

Are there any areas for improvement or something they could have done differently?

The only thing I'd say is that over time, we got into a bit of a standard operations pattern where nothing was going badly wrong, and was ticking over as normal, but at the same time, there were probably opportunities to keep improving in some areas.

So maybe just applying some of that early account creative thinking to more of the ongoing work to find little extra wins. In general though, certainly don't feel like there was anything major that was missed.

BACKGROUND

Please describe your company and your position there.

I was working as the director of marketing for a Team Building company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We were running multi-national ad campaigns that weren't performing well.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

I came across KlientBoost at the Unbounce CTA Conference in 2018. Johnathan Dane, the CEO, delivered an amazing presentation on SKAGs.

A few months later, after letting our previously ad manager go, I reached out to KB alongside a few other agencies. Johnathan personally walked me through their process and approach... it didn't take long to realize these guys would do great things with our PPC campaigns.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After putting pen to paper on our contract, Johnathan introduced me to our account manager. The three of us met to reiterate my objectives, the targets we agreed upon, the critical components I was hoping to see in our campaigns, and the approach we'd be taking moving forward.

Shortly after our initial discussion, the KB team hit the ground running. They put together a series of stunning landing pages that incorporated geography-based dynamic text replacement, created a series of location-based campaigns, and started optimizing them.

In the short time we worked together, the team was able to successfully reduce our CPA to the the targets Johnathan and I had originally agreed upon.

How many people from the vendor's team worked with you, and what were their positions?

4 people: CEO Account Manager PPC & CRO Team Director Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In the short time we worked together, the team was able to successfully reduce our CPA to the the targets Johnathan and I had originally agreed upon.

Describe their project management style, including communication tools and timelines.

We met weekly to start, then scaled back our meetings to a bi-weekly cadence. Every two weeks, we'd talk about new tests to run, campaign optimizations to make, and new campaigns to test out.

They were continuously adding new geo-based campaigns as well. I'm a very hands on person, and I found that our meetings always went smooth and covered a lot in a short amount of time.

What did you find most impressive or unique about this company?

What I loved most about working with the KB team was that, while you may have one account manager assigned to your account, you have a whole team of account managers sharing their successes and failures on a weekly basis.

Our account manager would share successes that his colleagues had on other accounts, and we would test implementing them on ours. It felt like we were getting a team of 10 account managers for the price of one.

Are there any areas for improvement or something they could have done differently?

Originally, there were a few discrepancies on the landing pages that didn't align with our offerings. They were quickly fixed. My only recommendation here would be to ensure that they've collected as much info from the client as possible before creating the content.

BACKGROUND

Please describe your company and your position there.

We are a private equity company that invests into founder / family-owned businesses to help them grow. I lead new investment sourcing for my firm and seek to generate leads for new deals that we can invest in.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost?

We wanted to experiment with PPC advertising on Google to see if we could generate leads from new sources.

What were your goals for this project?

Generate a new source of investment leads that our competition was not also seeing. Big picture goal was to see 1 new actionable investment per month from these efforts.

SOLUTION

How did you select KlientBoost?

Local vendor that had reached out to us initially to get introduced. They also had a very strong SEO presence, and we came across them frequently through Google searches.

Describe the scope of their work in detail.

Put in place the processes / systems to initiate PPC advertising on our behalf. They also managed the PPC campaigns once they were set up.

What was the team composition?

Client account manager w/ supporting team members helping out for various tasks.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

PPC was not successful for us, but I attribute this to our industry, not due to a failing on the part of KlientBoost. They helped us pivot to SEO which was very successful and they also had strong capabilities w/ graphics support to help make our blogging more aesthetically appealing.

How effective was the workflow between your team and theirs?

Very. Once we figured out what was working, KlientBoost played an important role in supporting our content marketing strategy. They were responsive, reliable, and produced strong work product.

What did you find most impressive about this company?

Very strong marketers with particular emphasis on SEO. Also very nimble / entrepreneurial and showed a strong wilingness to evolve our working relationship to focus on what was producing desired results.

Are there any areas for improvement?

More expertise in working w/ private equity funds would make them more effective in speaking in the vernacular of our industry and understanding how success is defined differently in our sector than others.

BACKGROUND

Please describe your company and your position there.

I'm the Digital Marketing Director for BariatricPal. BariatricPal is an online store for Bariatric patients and people who are looking to purchase health foods and supplements.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

We hired KlientBoost to come in and optimize our PPC ads. Our goals were to increase our overall sales and ROAs.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

I interviewed about 6 companies before deciding to go with KlientBoost. I managed all of the marketing myself before bringing on KlientBoost for the 3 month-contract to help optimize our PPC and consult with them. Deciding factors included: expertise level pricing experience with ecommerce overall presentation & proposal

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

KlientBoost was expected to take over our PPC advertising efforts, including Google Ads, Bing Ads, and Facebook/Instagram Ads. They were expected to update brands advertised on our ads, update graphics, run weekly specials ads, A/B test ads, and make suggestions on a consulting level. Campaigns included sales campaigns and brand campaigns.

How many people from the vendor's team worked with you, and what were their positions?

I had an account manager who worked 1-on-1 with me and he had a team with him that he communicated with, including copywriters and graphic designers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to improve our ROAs and by the time our initial contract was up we were ready to take over the Paid ads again to try and replicate this on our own.

Describe their project management style, including communication tools and timelines.

My account manager was very thorough with weekly calls, providing his plans and reasoning, as well as providing updates on the analytics. He communicated with me via email and through google calls.

What did you find most impressive or unique about this company?

My account manager was outstanding. Every week he had new suggestions, he would manage competitors and even send emails over the weekend to make sure we never missed anything.

Are there any areas for improvement or something they could have done differently?

I don't believe so, I was satisfied and would recommend them.

BACKGROUND

Please describe your company and your position there.

I run a marketing agency. I'm the founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire KlientBoost, and what were your goals?

PPC (Specifically Google Ads) strategy and tactics.

SOLUTION

How did you select KlientBoost and what were the deciding factors?

I know the founder of KlientBoost from many years ago. I learned that the founder started this agency and as a result of keeping in touch, I've leaned on them for the past few years.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

PPC advertisement management. Reporting and managing ad spend as well as landing page creation. Also, really digging into the core strategy of the company to align the campaigns correctly.

How many people from the vendor's team worked with you, and what were their positions?

3 people. Manager, designer and founder.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Met desired customer acquisition costs after months of campaign iteration.

Describe their project management style, including communication tools and timelines.

I'm not sure if I have a special relationship compared to what others experience as I'm close with the founder. It can range from texting directly to emails.

What did you find most impressive or unique about this company?

Actually, their attention to design. I saw their proposal template and started to notice how they design everything (graphically) in general - and that was huge differentiator compared to other agencies that don't excel at design.

Are there any areas for improvement or something they could have done differently?

I think when the agency was younger they had some growing pains. Processes weren't completely ironed out yet. But now, they have definitely iterated their own company design to run very smoothly. I am very impressed.