Amazon PPC Agency
We help 6-7 figure businesses grow through custom-tailored PPC management and product listing optimization done by humans for humans. No software, no AI, pure care and maintenance.
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Portfolio
Amazon PPC
This client runs an Amazon business as a side-project and likes to keep the account at a level where their profitability is highest. We didn't have a lot of room to scale, but we did take care of ACoS by maintaining it at around 5%.
Amazon PPC
This is a clear example of maintaining low ACoS for months in a 6 figure account.
Amazon PPC
One of the most common principles of scaling an account that is in a high-velocity category is: to first take care of excess cost and then, expand the campaign reach and improve sales upon the increased reach. This account had a lot of untested opportunities, and with continuous testing within a matter of 4 months we were able to triple their sales.
Amazon PPC
In this project we had a situation that product went out of stock which heavily affected the organic ranking of this product, as well as skewing the results everytime it was re-launched. We have developed a strategy to quickly pick-up sales velocity again with the usage of external traffic sources. As you can see in this graph, we have brought this product's sales velocity back to life in a matter of days.
Amazon PPC
When we first started with this account, 40% of the 180k/month profit was eaten by high ACoS. The account already had a very significant sales velocity and many of the products were already marked "Amazon choice" from the whole portfolio, so our main focus was to decrease the cost as well as improve the quality of traffic that came through to the product listings. After two months of hard work and countless campaigns launched and tested, the account started generating 3k-4k more a day in sales, at an ACoS of 20% on average.
Amazon PPC
We took over this client's account and within a matter of two weeks we showed a significant decrease in ACoS and increase in sales velocity. Before our management, the account had very unstable ACoS ranging between 75% - 150% which was extremely unprofitable for them. They also had a very low level of sales velocity which heavily affected their organic ranking too. With applying the correct methods, we managed to drive their ACoS down to 30% on average in an extremely competitive category, and raise and maintain high levels of sales velocity.
Amazon PPC
Our client here was interested in launching 4 new products in a collection that was already successful, so we implemented an innovative solution to launch these new products not only with their existing audience but also with new audiences deriving from Facebook, that we built from them. We used a combination of internal traffic coming from Amazon PPC and external traffic coming from Facebook, Google ads and their own email list. The 4 products were launched successfully and after that we repeated the product launch process multiple times for this brand.
Amazon PPC
This year in April, a client came to us asking for help with PPC. He has already developed a strong Amazon business fast. What he lacked was structure and established standard operating procedures. They also knew that a lot of improvement could be made with PPC. We started by adding close to 400 new campaigns to his account and quickly scaled the account by uncovering hidden potential in long-tail keywords he never knew they had. We have also decreased cost in their account by using various cost-cutting methods as well as testing new things. After two months of hard work, the sales in the account have doubled from 100k/month to 200k/month, and ACoS dropped from 35% down to 26% on average.
Reviews
the project
PPC for Amazon FBA Sellers
“The team is always willing to help out, even if the issue is not within their specialty.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a junior account manager at Throwback Traits, an Amazon seller.
What challenge were you trying to address with Amazonia PPC?
We needed help with our PPC accounts. Before, they were messy, and our spending was all over the place.
What was the scope of their involvement?
Amazonia PPC helps us manage all of our PPC campaigns, focusing on our keywords to reduce our spending. It started with an audit to identify the areas where they could help us and have been executing on them for the past year or so. While their main focus is on PPC, they’ve done some organic work for us, too.
What is the team composition?
Right now, Igor (Operations Manager) and Miona (PPC Analyst) manage our accounts. We’ve also chatted with one other person.
How did you come to work with Amazonia PPC?
One of our executives met Igor at Amazon PPC Congress and became friends. Our executive trusted Igor enough to mention that we needed help, which is how they started to work with us.
How much have you invested with them?
The cost has been about $7,000–$9,000.
What is the status of this engagement?
We’ve been working with them since May 2020.
What evidence can you share that demonstrates the impact of the engagement?
We measure their success through various metrics like impressions, clicks, advertising cost of sales (ACoS), and total advertising cost of sales (TACoS).
The main thing is we want to see our sales increasing based on the current spend that we have. Before, our ad spend wasn’t constant, so it would sometimes be high or low. Amazonia PPC has helped to stabilize our ad spend and organize our campaigns.
How did Amazonia PPC perform from a project management standpoint?
Our communication is great. Every week, we have a meeting where they tell us about their results on the current campaign. Then, every two weeks, we set new goals. Besides that, we ask them questions through Slack, and they’re quick to get back to us.
What did you find most impressive about them?
We feel comfortable with them because they look out for us. They don’t share our sensitive information, and they’ll also help us find new keywords. The team is always willing to help out, even if the issue is not within their specialty. We’ll just ask what they think, and they’ll give us their point of view. That’s really important for us.
Are there any areas they could improve?
It would help if they implemented our changes quicker for our campaigns.
Do you have any advice for potential customers?
Build a relationship with them. Obviously, you’re paying them for their services, but it’s better to treat them as people, too. We always ask about their family or the weather abroad because we feel comfortable with each other.
the project
PPC Management for Stethoscopes Supplier
"They are perfect for me. They’re a great PPC company."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Hello, my name is Chris Tennant and I work for Bjorn Hall Pty Ltd. We specialize in stethoscopes and accessories for nurses. My position in the company is a product development and marketing.
For what projects/services did your company hire Amazonia PPC, and what were your goals?
I hired Amazonia PPC to look after all the paid advertising on Amazon.com, Amazon.ca & Amazon.com.au. So I can focus more of my time on developing and launching new products.
My goal was to take the Amazon PPC to the next level as I couldn't spend the amount of time required to be on top of the day to day PPC management. So I hired Amazonia, Marijana and Jelena have been able to do that in a reasonable short period of time.
How did you select Amazonia PPC and what were the deciding factors?
The fact they didn't push me into signing anything in a hurry. Jelena spend a bit of time reviewing all my products and gave me a detailed rundown on how things could pan out.
She even told me that a few products are in highly competitive niches and it could take 6-8months to rank or sooner depending on my budget. I really like the fact that Jelena was upfront with everything from the get go.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
The scope of work in tails setting up PPC (Paid Per Click) campaigns for my product on Amazon market places. They optimize the campaigns on a weekly basis and they also create an Amazon storefront for me as well. They do detailed keyword research and continuously test new campaigns.
the project
PPC Services for Haircare Company
"They were incredibly attentive to minute details that made a difference in our PPC management."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Royal Locks Curl Care is a line of haircare products specifically designed for curly hair. I am the Owner of Royal Locks Curl Care.
For what projects/services did your company hire Amazonia PPC, and what were your goals?
Amazon Advertising/PPC, Listing Optimization/Management, Performance Tracking. General questions.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
PPC Management Creating Headlines Optimizing Listings Notifying when inventory is out of stock Notifying of reviews All things digital advertising with Amazon Key word searches
How many people from the vendor's team worked with you, and what were their positions?
2 people. Head of Digital @ Amazonia PPC & PPC Analyst @ Amazonia PPC.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Amazonia streamlined our Amazon advertising to significantly reduce our ACOS and drive growth for a number of our SKUs. They are very hands-on in structuring campaigns, and stay on top of new ad formats that Amazon rolls out.
They provide monthly tracking of performance as well as advice when we have questions about listing optimization, changes in our review rankings, and effectiveness of our storefront. Finally, working with our account team (Maya and Jelena) is a pleasure: they have great communication skills and are very responsive.
Describe their project management style, including communication tools and timelines.
Weekly or monthly calls, weekly reports and suggestions for improvements if anything catches their attention. Communication tools include: Separate Slack channel, email,
What did you find most impressive or unique about this company?
They were incredibly attentive to minute details that made a difference in our PPC management. They do not waste money on PPC campaigns by not paying attention. They are quantitative and linear when it comes to keyword searches, which is important for Amazon.
Are there any areas for improvement or something they could have done differently?
No
the project
Amazon PPC for Food & Beverage Company
"We used Slack, which I found very efficient."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Business owner of a food hub which exported 3 different ranges of Grocery & Gourmet products to USA and with business partner in the USA launched on Amazon USA
For what projects/services did your company hire Amazonia PPC, and what were your goals?
Amazon USA market and keyword research, launch strategy, defining sales funnel and utilizing different Amazon sales tools especially creating Product pages, PPC and campaigns
How did you select Amazonia PPC and what were the deciding factors?
We found them on LinkedIn, matching our resources requirements and budget, wider understanding of marketing of our products and professionalism
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
- Client-determined Amazon Grocery & Gourmet Food category analysis
- Track & analyze Client-provided ASINS for top-10 competitors with estimated revenue, units sold
- Top 10 Search Results for Client provided 3 search terms per brand
- Keywords that convert, sorted by revenue, search volume
- Top 10 keywords for each competitor
- Assist with determining of pricing, size, and/or flavor variations
- Create Seller info Page
- Create Product Pages
- Branded Copywriting
- Managing and optimizing Amazon PPC (Pay per Click) campaigns for each product
- Promos & Coupons recommendations
- Develop a branded Storefront, optimize to drive organic and paid impressions, traffic and conversions
- Customer product review management for the products
How many people from the vendor's team worked with you, and what were their positions?
3 people, Jelena, Account manager, Igor, Strategist, and David, PPC specialist
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Organic search ranking on the first page for relevant KW for 5 out of 9 SKUs. We started with high ACoS but Amazonia PPC optimized campaigns for best results and on some products reached 25%.
We generated We generated 2000 conversions in the first 6 months.
Describe their project management style, including communication tools and timelines.
We used Slack. which I found very efficient, and able to contact them and have prompt feedback through messages. We had regular reports as agreed.
What did you find most impressive or unique about this company?
Behaving like it's their company and their investment in business.
Are there any areas for improvement or something they could have done differently?
To offer other complementary services and thus extend the range of services they could provide.
the project
PPC Services for Pet Genetics Company
"I was blown away by the knowledge that this agency has about Amazon advertising and Amazon platform as a whole."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Our company is a pet genetics company out of Los Angeles, CA that has developed the first consumer genetics test for cats, which includes detailed information about breed, traits, health, and genetic markers for potential hereditary disease, and will use the rich data in areas of pet nutrition.
As a CMO at the company, I’m responsible for the overall marketing execution across all channels and geographies. I’m defining and driving all branding and commercial activities for Direct to Consumer and Retail business for the company globally. I lead Brand Marketing, Digital, eCommerce, D2C, Media, PR and Creative teams together with Product Marketing/Development/Tech teams to ensure consistent and flawless execution. I’m accountable for building and driving an A+ team and helping achieve annual revenue and profit targets.
For what projects/services did your company hire Amazonia PPC?
We hired Amazonia PPC to manage our advertising spend on Amazon. They also optimized listings for us and the storefront for better conversion rates.
What were your goals for this project?
Our goal was to grow the brand and acquire new-to-brand customers, while maintaining overall ACoS below 20%.
How did you select Amazonia PPC?
Through an online slack channel where all digital marketing experts are present.
Describe the scope of their work in detail.
They helped us manage PPC campaigns and keep advertising spend under control. Also they optimized listings for ranking and helped us with other strategic elements such as generating reviews and optimizing our Amazon storefront for better conversion rates.
What was the team composition?
I worked with my dedicated account manager who was in charge of my account, but also senior level personnel was available to me upon request.
Can you share any outcomes from the project that demonstrate progress or success?
Yes, most of the time our goal ACoS was met, and additional helpful tasks were done by the team. During the time they worked for us, the number of our new-to-brand customers increased and our conversion rates improved by 40%.
How effective was the workflow between your team and theirs?
The account manager that was assigned to me was very easy to communicate with, and gave me frequent updates. We connected over the phone on a weekly basis and he was available to me over slack on a daily basis for a more frequent communication. All deadlines were met by the team.
What did you find most impressive about this company?
I was blown away by the knowledge that this agency has about Amazon advertising and Amazon platform as a whole. Also, the level of dedication of their account manager was impressive and we’re thankful for all his hard work.
Are there any areas for improvement?
I was pretty happy with their work with no significant ideas for improvement. We parted ways because it was no longer cost-effective to keep paying for their service.
the project
Amazon Marketing for E-Commerce Developer
"They are able to provide marketing services at a very affordable price."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Supplements e-commerce business. I manage multiple marketing channels like Amazon, Google, Bing and Email.
For what projects/services did your company hire Amazonia PPC?
We were looking for a media buyer for Amazon paid ads marketing.
What were your goals for this project?
To increase revenue generated from Amazon store.
How did you select Amazonia PPC?
I wasn't involved in the selection process.
Describe the scope of their work in detail.
Strategy, media planning and buying for Amazon paid ads marketing.
What was the team composition?
I work with an account manager from their team, and the results are managed through a weekly scorecard system.
Can you share any outcomes from the project that demonstrate progress or success?
Since the beginning of our work, our revenue has grown from an average of £6000 per week to £7000 per week while maintaining in our Target ACOS goal.
How effective was the workflow between your team and theirs?
The account manager that I'm working with is easy to communicate. We connect through Slack video call once every 3 - 4 weeks.
She would alert me whenever there's low in stock or certain issues with the Amazon product listings or store which is crucial to keep things running smoothly.
What did you find most impressive about this company?
How they are able to provide marketing services at a very affordable price.
Are there any areas for improvement?
Provide more kinds of services on Amazon platform such as listing products in different marketplaces.
the project
PPC Management for E-Commerce Vendor
"I was delighted with their customer service and the results that they achieved, hitting my desired KPIs."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Owner
For what projects/services did your company hire Amazonia PPC, and what were your goals?
I hired them to manage my PPC account across multiple markets. My goal was to structure my campaigns properly and put in place a reliable optimisation process for my target metrics.
How did you select Amazonia PPC and what were the deciding factors?
I interviewed multiple service providers from large companies to free lance consultants.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
The management of multiple SKU campaigns split into anywhere from 3 to 5 targeted campaigns based on our results across multiple amazon markets.
How many people from the vendor's team worked with you, and what were their positions?
Two, the director and ad's manager.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
I was delighted with their customer service and the results that they achieved, hitting my desired KPIs included my targeted marketing contribution. They also cemented my desired ad structure.
Describe their project management style, including communication tools and timelines.
We communicated through slack, their communication was second to non. They had a very organised management style. I was specifically impressed in the ownership they took of any issues related to our PPC along the way.
What did you find most impressive or unique about this company?
Their customer service was some of the best I have worked with. Not only did they provide a great service but they helped me learn more about PPC.
Are there any areas for improvement or something they could have done differently?
No, the went above and beyond my expectations.
Since taking over the accounts, Amazonia PPC has organized them and maintained a consistent ad spend. Occasionally, they can take a bit longer to implement a change request, but they make up for it with their willingness to provide insights. They’ve also established a strong sense of trust.