We help 6-7 figure Amazon FBA businesses grow through custom-tailored PPC management, external traffic, product launches, product listing optimization and branding.
Pursteam, Pursteam, Maier, Mueller, Magicshine, Focus Supplements, Schaffhauser, Kinzi, Tate and Bauer, GUS, BWT, Spiralizer, Alchemy Naturals
This client runs an Amazon business as a side-project and likes to keep the account at a level where their profitability is highest. We didn't have a lot of room to scale, but we did take care of ACoS by maintaining it at around 5%.
This is a clear example of maintaining low ACoS for months in a 6 figure account.
One of the most common principles of scaling an account that is in a high-velocity category is: to first take care of excess cost and then, expand the campaign reach and improve sales upon the increased reach. This account had a lot of untested opportunities, and with continuous testing within a matter of 4 months we were able to triple their sales.
In this project we had a situation that product went out of stock which heavily affected the organic ranking of this product, as well as skewing the results everytime it was re-launched. We have developed a strategy to quickly pick-up sales velocity again with the usage of external traffic sources. As you can see in this graph, we have brought this product's sales velocity back to life in a matter of days.