Softtrix Tech Solutions Private Limited

A pet store came to us looking to increase their Google Ad revenue. We took a look at their account and saw some challenges right away. We decided to approach the account with a new strategy that we thought would work better. We launched a new Google Shopping and search campaign and saw some great results. The campaigns generated 2.5+ million dollars in revenue for the pet store.

The client had been running Google Ads campaigns but was unhappy with the results from their previous advertiser. The campaign only resulted in 3 conversions even though they had spent near to $1000. They wanted to increase their leads with Google Ads and approached us for a google ads campaigns audit in May 2022.

After being hired, we conducted an audit of their current campaigns to see how we could generate more leads. Our analysis showed that there were a lot of areas that needed improvement, such as:

- Negative keywords were not being used

- Broad match was being used, resulting in irrelevant traffic

- Ad grouping was not well set up

- A/B testing was not in place

- Poor Ad Copies 

- Bids were not being optimized

- The quality score was poor

- Call-only campaigns were not set up

After conducting an audit of our PPC campaigns, we were able to identify which areas needed improvement. We started restructuring the campaigns and setting up different campaigns based on the services offered using the best PPC Practices.

Because the dental niche is so diverse, each service's clientele varies from service to service. For instance, implants cost more, and typically, those with good household incomes have them. 

This indicates that each procedure has its own audience, so we restructured the campaigns and created distinct ones for each service—for example, crowns have their own campaign, dental implants have their own, and root canals have their own.

259 Plus Leads for a Dental Clinic with a CPA of $22.47

✔️ 8X Increase in LEADS💹 Under 1 Month

We started work on this project from scratch, The client came to us when he wanted to step into the Paid marketing for his business, to improve the leads & We took that first step toward Paid Marketing. From that date to now, We are continually growing up in terms of leads. We started the journey from 1 lead & We are now generating 1,610 Monthly Leads & We are still scaling these leads 📈📈📈📈

From 0 Leads to 86 For Lawyers, See how we did it.

The brand sells car window covers in the United States. The client first hired us for a Google ads account and after seeing good results from google ads, he decided to give FB Ads a try as well. He had tried FB Ads earlier but it didn't work out so he was curious to see if we could get better results.

4X ROI - $180,246.48 Monthly Sale for Apparels and Clothing Industry

4,679 Order with $180,388.44 Sales - With Spend of $45,456.73

This Brand approached us with the goal of wanting to improve their amazon ad campaigns as they were not getting the desired results and wanted to scale their campaigns. After coming on board, we managed their amazon ad account and were able to help them get a positive return on their investment. 

CHALLENGES:-

- Getting the traffic and spending from the ads but sales were very low

- Need to identify the products items that selling well and generate good revenue and ROI

- Need to identify the areas and advertising strategy that generate quality traffic and convert the user into the valuable customer 

- Need to improve the product sponsored rank and the position of the product on the first page

SOLUTION:- What we did 

- Tested different objective campaigns as Manual and Automatic to generate the quality traffic

- Tested the different product items separately as single products in one campaign to identify which products perform better and generate the sales

- Keep optimizing the bidding on the keywords and search terms to make sure budget spend effective and generates the sales

- Keep optimizing the targeting placements to make sure budget spending effectively on all the areas effectively and then paused the placements to control the spending from the non-performing areas

- Tested the keywords in different match types as Broad match, Phrase match, and Exact match, and then tried to spend more budget on the better-performing areas and less on non-performing areas

This video will show you the growth of an 🛒 eCommerce website through SEO in a short period within a limited budget. In our latest success story from Softtrix, I’ll show you the results we produced: ✔️ Increased organic traffic 💹 ✔️ Generated sales revenue 💸 ✔️ Improved Clicks & Impressions ✔️ Improved Keywords Position This 🛒 eCommerce website sells a range of return gifts 🎁, clothes 👚, Jewelry 💍, Home Decor 🎍 and Cookware 🍳, mostly targeting a US-based client list. 👉🏼 Established SEO as a traffic source with the goal of higher revenue 👉🏼 Achieved profitable SEO engagement within 8 months 👉🏼 Improved content & link quality to establish authority and outrank competitors

$250K🚀in monthly sales with a profitable ROI of 18X+

The website is an eCommerce unit who sells LED Therapy Lights worldwide. They have the Quality products and also a good name in the local market but they had to expand their name throughout the US and across the world too. 

Selling LED Therapy Lights is a competitive thing Especially when it comes to search engine results!

Platinum LED had an established Google Ads campaign, but without a dedicated PPC manager, its efficiency had dropped. Knowing that effectiveness and efficiency are especially important in the world of Digital Marketing, they approached us in need of an update. 

When we got this project, they were struggling with issues in their Google Ads account which are as follows

• Budget is not being spent i.e. low spend
• Low amount of conversions
• Low Revenue
• Low ROI

Solution:-

• To increase the traffic, we need to dug deep and do a deeper keyword research in order to get high quality clicks and also optimized the product feed.
• To increase the sales we need to add relevant and attractive ad copies which will help us in getting the visitor from the SERP to our website. We also need to check our landing pages that they are good enough and have adequate amount of content to convert the visitor.
• Use of our budget in a smart way so that we somehow manage to use it on the converting or performing keywords only. This part also consists of using the favorable bidding strategy and bid adjustments as per requirements and condition of the campaign.

After putting our knowledge and experience together, we were able to get this account back on track. We were managed to get the following things done:

1. Increased the sales which means our ads are getting clicks most of the times whenever shown on the SERP

2. Decreased the Average Cost per click of keywords which help us in getting more clicks within the same ad spend

3. Managed to get more number of conversions with lower Cost per conversion.

4. The Revenue generated is now increased

Our client has a Shopify store to sell innovative products. It's a wireless hair curler for instant hair curls. Client came to us to scale his sales & Revenue

Upon taking over the account, we dig deeper into the data and split it into meaningful campaigns that targeted specific demographics. Since the product is mainly targeted toward a female audience, we created ads in different ad formats and run them on different channels. Targeted campaigns, focusing on particular demographics and devices, provided a much higher CTR. As the CTR improved, Google rewarded our client by lowering the CPC. In comparing the first month, the Conv. rate increased by 500%, and the CPC decreased from $3.24 to $1.36.

Our client has a Shopify store to sells unique designed footwear products Like:

• Boots
• High Tops
• Low Tops
• Comfy Boots
• Classic Boots

When the client reached out to us, his Google ads account wasn't performing at all. The account spend was not increasing with sales every day on ads, conversions were quite low

Upon taking over the account, we dig deeper into the data and split it into meaningful campaigns that targeted specific demographics. Since the products are mainly targeted toward Boot’s lovers, we created ad campaigns in different ad formats and run them on different channels. Creating more campaigns as per categories to advertise each product type with separate budgets. Along with hyper-targeted campaigns, we run robust remarketing campaigns to drive more conversions. As a result, ad engagement began increasing, which lowered the cost-per-click for the client’s ads.

Results:-

• +91.90% Increase in Sales
• 780.4% Increase in ROI

We helped a Home Exercise Fitness Equipment Brand to generate Monthly $167K+ in revenue with 8x ROAS. 

At the end of the last year in December, The client came to us asking for help with PPC. He was already doing the google ads but He lacked structure and established Sustainable Marketing Strategy. They also knew that a lot of improvement could be made with PPC. We got inspiration from his older structure & started Restructuring by adding new campaigns to his account with specific & Detailed Targetting and quickly scaled the account by uncovering hidden potential in long-tail keywords he never knew they had. We have also decreased costs in their account by using various cost-cutting methods as well as testing new things. After two months of hard work, the sales in the account have doubled from what it was earlier.

Improvement we have made in his account:-

• Conversion Increased by +62.07%📈
• Doubled the Revenue in the first Month while keeping the CPA lower

When the client reached out to us, he was generating almost 30% of the sales.

The Client Used to do Paid ads and SEO for his website but it was like he is investing money in marketing but not getting results. They were just wasting money without any sustainable marketing planning.

We took charge in Oct 2019, When they were only generating the Monthly Revenue of 23K, Which was obviously not profitable the way they were investing in marketing. In Just 2 Months, We have scaled that sales almost doubled to 101 K+ & sales continuously started growing, Now We are generating consistent $207K monthly sales.

This is an e-commerce store, Selling Food Grade Ethanol Products in the UK. The ROI was not profitable, Then the client hired us to take the charge of this account & When we start working on the account, It has grown up from 1X ROI to 5.5X ROI with Constant improvement in conversions.

Suryoyo Spirits is an alcohol delivery company, that sells wine, beer, and spirits at European prices.

When Suryoyo Spirits approached Softtrix Tech Solutions for its PPC services, they had a very clear and precise goal – to generate thousands of sales. After Taking charge of this account, We are now generating 171K Monthly Revenue with a Profitable ROI of 81X.

Happy Hydro is an indoor gardening products store that provides the best indoor gardening products. Their focus was to improve multi-channel eCommerce marketing for their range of products & Scale the ROI.

Objectives

Happy Hydro Wanted a marketing agency that would help them improve search keyword performance against their competitors & Standout out differently in a tough competition. They wanted to focus on sales and improve brand awareness. We had started with Google ads first & we got that improvement in the first month.

Results

Softtrix Tech Solutions Team was able to build a campaign that standout & Built brand awareness. With a paid advertising campaign that built on the existing success of search optimization, Happy Hydro was able to get a 66% increase in their pay-per-click ROI along with an increase in revenue of 40%..

We helped a Gym & Fitness apparel store to generate $30K+ Per Month revenue from Google ads only with 16X ROAS.

The client hired us, when his campaign was completely messed by a PPC Freelancer & He asked us to improve the sales & Revenue.  After taking the charge, We took that brand from $100 Sales to $30k+ Per Month Sales & with a Profitable ROI of 16X

The Client hired us for the purpose of Reducing his conversions Cost & increase the leads while keeping the CPA lower. After Optimizing the campaigns, Below are the improvement we have seen in the campaigns.

• Conversions Increased by 600%
• CPA Reduced by -91.65%
• CTR increased by +38.52%

Softtrix Tech Solutions generated $2.25 Million Revenue for a client, Selling CEMENT TILE

Background:-

Better Value Pharmacy is an accredited pharmacy for the Pharmacy Guild of Australia’s Quality Care Pharmacy Program. The client hired us to start work on Paid Campaigns from Scratch.

Key Performance Indicators:-

The biggest challenge for Better Value Pharmacy was to compete with other competitors who have already made their position on a search result, The brand awareness is where we need to stand ourselves in that tough competition. 

Paid Media Strategy:-

We Structured the paid search campaigns to allow us to bid at the search term level and identify the best-performing themes for the business. We then created automated rules to ensure the best keywords and search terms gained the most possible exposure, allowing them to generate as many Sales as possible without exceeding the target CPA.

Our client has a Shopify store to sell Smart Gadgets online. The client reached out to us When his Google ads account was performing average. they wanted to scale it but they were not able to do that. Despite spending dollars every day on ads, conversions were quite average. Upon taking over the account, we dig deeper into the data and split it into meaningful campaigns that targeted specific demographics & Product categories. we created ads in different ad formats and run them on different channels. As a result, In the first month, We generated the results & Doubled his revenue from $54K to $123K. 

The brand is an online and retail store for Designer Wear. Despite a wide range of effective products, they were struggling in accomplishing their sale targets. They were looking at good returns on the investment So that they can make profits. In The beginning, They were advertising on Google Search which was costing them too high without.

We took over this client’s account and within a matter of two weeks, we showed a significant decrease in CPA and an increase in sales velocity. Before our management, the account had very unstable CPA ranging between 75% – 150% which was extremely unprofitable for them. They also had a very low level of sales velocity which heavily affected their organic ranking too. With applying the correct methods, we managed to drive their Cost down to 30% on average in an extremely competitive category, and raise and maintain high levels of sales velocity.

When we started working in June 2021, CPA was above $80, we were facing the challenges to improve the conversions, lower the CPC, improve the ad’s position, and lost impression share to show the ads on the top of the competitors. 

We managed to bring that CPA down to half from what it was earlier & with consistent improvement in conversions & Conversion rate. 

We took over this client’s account and within two months we showed a significant increase in ROI and increase in sales velocity. Before our management, the account had very Poor ROI which was extremely unprofitable for them. 

The Challenge

1) Poor visibility in Search Results and Lack of Omni Channel Marketing Approach.

2) Low conversion volume

3) Poor conversion rate

4) Extremely Low ROI

Strategy:-

Considering the challenge we had, we leveraged multiple strategies to boost conversions for the client, lower their CPC, and increase the conversion rate. These included keyword research and optimizing the search terms split testing ad creatives and landing pages on different devices, bids management to optimize ad spending, and including negative keywords to streamline irrelevant search traffic, Which Results in increase in $100k Revenue with the Profitable ROI Of 29X.

A2Z Weddings provides brides and grooms first-class Wedding Photography services in Sydney as well as, Cinematography for their special day. The client hired us to scale his campaigns & improve the leads.

CHALLENGES :-

• Increase brand recognition
• Drive more qualified leads
• Increase conversions on bottom-funnel
• Audience Segmentation
• Increase ROI

SOLUTION:-

To improve brand recognition, we run discovery ads across GDN, Gmail, and Youtube. As a result, we saw a substantial brand lift. During our initial analysis, we learned that majority of the engagement was coming from the female audience (age group 25-34). It was crucial to segment those female audiences who are dropping off without taking any further action. Once we had done with segmentation, we launched hyper-targeted campaigns for each of their services. We had implemented a session recording tool to see how visitors were navigating on the site so that we can fix those roadblocks. The next thing was to leverage a similar audience. Based on our learning, we launched a similar audience campaign with the ad copies that performed really well in our last campaign.

Once we had enough audience captured, we launched a robust re-marketing campaign to attain incremental leads at a lower CPL.

IMPACT:-

• SCALED LEADS BY 273%
• 50.5% Increase in CTR

Intro - Bathroom Factory Warehouse is an Australian firm that provides Bathroom products in Australia Wide.

The client came to us at the beginning of April, as he wanted to scale his revenue but he couldn't find a way to increase sales. We've assessed the issue and presented our solution, which included the following elements: - Introducing automated marketing - Adding coupons - Offering extra services - Removing outdated offers. The client was impressed by our recommendations and he gave us 3 months to show the results.

How Did we start:-

1. We started analyzing their existing campaign to look for minute details and errors, and of the things and we noticed that we are looking at 60-70% impression share on auction insight which needs to be improved.

2. We also started to research some of our top competitors and find some of the keywords where we were not bidding and our competitors do. Calculating our ROI for each keyword, then allocating a larger budget before looking at which keyword would have the most conversion rate from that ad group, and from there we could then track down other areas in content that could be improved on.

3. Along with this, we also noticed that the website also had issues with speed, images CTA buttons & contact forms. After full analysis we got the website optimized.

4. A marketing plan for the Omni Channel is something they weren't doing in the past, which could have potentially left our brand awareness levels non-existent.

How we went:-

- Created a marketing strategy and split the campaigns into meaningful campaigns that targeted specific demographics and specific states, which helped to raise our search impression share and our sales were automatically taken care of at the same time. Our Omni channel marketing strategy helped us create brand awareness in the market, which has improved our brand searches on Google.

Results:-

👉ROI improved by +25.19%

👉Revenue increased by +112.68%

👉CPA Reduced By -31.02%

Generated more than $600+ million in revenue for our clients using Google ads in the last 6 months.

Generated 💲123K for Furniture Store with the ROI of 10X+

Our client has a Shopify store to sell sports supplements. He was doing bad when the Client came to us. they were quite worried because they haven't been getting any revenue for their paid ads. One of the other issues is that they had several issues with conversion tracking. The target location for this business was the US

As they already had a bad experience with running the advertisements with the previous agency, so now they wanted to get a good ROAS as well as a return on their previous ads asap.

How we started:-

1. We started analyzing their existing campaign to look for details and errors, and of the things we noticed is that various targeting errors and take inspiration from existing campaigns.

2. We also started doing some research on competitors and analyse how we can create a differentiator in a highly tough market against our competitors.

3. Along with this, we also noticed that the website also had issues with speed, images CTA buttons & website conversion rate. After full analysis we got the website optimized, and improve the customer journey experience for FASTER CUSTOMER ACQUISITION

What we did:-

Upon taking over the account, we dig deeper into the data and split it into meaningful campaigns that targeted specific demographics. Since the product is mainly targeted toward Fitness Freaks, we created ads in different ad formats and run them on different channels. Targeted campaigns, focusing on particular demographics and devices, provided a much higher CTR. As the CTR improved, Google rewarded our client by lowering the CPC. In comparing the first month, the Conv. rate increased by 600%

LEGEAR Australia is the leading supplier, distributor & manufacturer of Law Enforcement Military and Outdoor products.

Achievements on this account:-

1. Conversion Increased: 42.12%
2. Click Increased by: 25.28%
3. CTR increased by: 0.41%
4. Conversion Value increased by 20.20%

Character Parties is a leading supplier of kids-themed party and cake decorating products. After Taking charge of this account, We started generating 47K Monthly Revenue with an ROI of 11X, From Google Adwords Only.

Our goal was to increase the traffic for the website and we have increased the traffic from 3.88k to 6.31k.  

Softtrix Tech Solutions has increased+32.43% in Conversion, For Subtitle & Captioning Tool.

This year in april, a client came to us asking for help with ppc. He has already developed a strong business fast. But he lacked was structure and established standard operating procedures. They also knew that a lot of improvement could be made with ppc. We started by adding close to 50 new campaigns to his account and quickly scaled the account by uncovering hidden potential in long-tail keywords he never knew they had. We have also decreased cost in their account by using various cost-cutting methods as well as testing new things. After a month of hard work, the leads in the account have doubled and acos dropped from 35% down to 26% on average.

A Company that has been offering worldwide delivery of Masala Chai Blend. Since partnering with Softtrix Tech Solutions, the Client has seen massive increases in search visibility and real-world improvements to the company’s revenue.

Through Advertising, Softtrix Tech Solutions PVT LTD helped rank for numerous valuable keywords, increase traffic by 150%, and increase new users. Doubled the client's ROI in just 3 months.

14.15X ROI For eCommerse Brand, Selling Tonneau Covers in US and Canada

Brand Intro:- Jumbo Pets is an Australian pet supply company that has everything you need in a one-stop online pet shop.

How We Started:-

We partnered with Jumbo Pets to develop a strong marketing strategy, which helped the company not just save money but solve all of the efficiency problems they had previously been experiencing themselves. 

Brand Challenge:-

– Identifying Targeted Audiences

– Clear Marketing Messaging & Tone

– Generate a high conversion rate and ROI on the website

Our Approach:-

We got inspiration from his older structure & started Restructuring by adding new campaigns to his account with specific & Detailed Targetting and quickly scaled the account by uncovering hidden potential in long-tail keywords he never knew they had. We have also decreased costs in their account by using various cost-cutting methods as well as testing new things.

What we did:-

• We have recommended that they spend some of the marketing budgets on Product Listing Ads (PLAs) because they take advantage of a powerful new route into the search results where consumers can discover your excellent products.
• The website hosts a lot of categories, and for each one there are specific Pets: Buy Puppy products from this category or view the most popular Dog products from this section. Using an approach such as this will allow you to target potential customers because each community contains both unique contents related specifically to certain categories and other terms like "Cats" or "Dogs". Here we have pinpointed our ads towards these specific terms using AdWords’ keyword tool which helps improve the clickthrough rate by affording us the opportunity to tag our product links with relevant words that people are searching for.
• Website Conversion rate optimizations - we started to do A/B testing on our website to see which version would work better at improving the conversion rate of sales.
   
  IMPROVEMENTS:-
  🔥4X Increase In the Number of Conversions
  🔥2X Decrease in Cost Per Conversions

Design, Development and Marketing for Retail Store, Selling Skincare Products

Ecotech Print Solutions has organic traffic was average. Being an E-commerce company, Organic traffic can help users to land up on the right web page and place an order.

Challenge - Ranking the website on highly competitive keywords and generating sales.

The Solution - We optimized the website to increase page load up speeds, and performed On-Page and Off-SEO to help search engines crawl effectively. Over a period of 11 months of continuous On-Page and Off-Page SEO activities, beginning Oct 2020 to Aug 2021, we saw huge improvements in ranking.

Client needs the best quality of guest post backlinks and Traffic for their business/website, not any GUEST POSTING but POSTING on only HIGH-QUALITY BLOGS/Portals.

We increased the traffic and sales for the client. The client was very happy and gave us one more website for SEO. 

$2+ million in monthly sales for Tile Industry

In this Google Ads for Liquor Store Case Study, we'll show you how to generate $275K in monthly sales with Google Ads!

Are you looking to increase sales for your beverages store? If so, you'll want to look into Google Ads for beverage stores. In this case study, we'll show you how we've increased sales by 143K monthly through PPC ads.