Softtrix Tech Solutions Private Limited

BACKGROUND

Please describe your company and position.

I am the CEO of Uniq Impression

Describe what your company does in a single sentence.

Social media marketing and media buying for small and large companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Softtrix Tech Solutions Private Limited to accomplish?

• Successfully Manage Google Ads
• Drive Google Ad ROI
• Weekly Google Ad Reports

SOLUTION

How did you find Softtrix Tech Solutions Private Limited?

Upwork

Why did you select Softtrix Tech Solutions Private Limited over others?

• High ratings
• Pricing fit our budget

How many teammates from Softtrix Tech Solutions Private Limited were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved a full reset and optimization of our Google Tag Manager, Google Analytics, and Google Ads accounts. The goal was to ensure accurate data tracking, seamless integration across platforms, and improved campaign performance.

Key deliverables included:

• Reconfiguring and validating all tracking tags and triggers within Google Tag Manager.
• Setting up and connecting Google Analytics (GA4) for comprehensive website and conversion tracking.
• Auditing and restructuring existing Google Ads campaigns for better targeting, relevance, and ROI.
• Implementing new conversion actions and data layers to improve attribution accuracy.
• Monitoring and reporting on performance metrics, providing clear insights and recommendations for ongoing optimization.

The project required strong technical knowledge, analytical skills, and attention to detail to ensure that all accounts worked together efficiently and delivered actionable data for marketing decisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although the project is still ongoing, we’ve already seen measurable improvements and positive momentum across our campaigns. Since implementing the initial optimizations, conversions have increased between 45% and 80% month over month, showing strong early results from the updated account structure and tracking systems. The improved visibility in Google Analytics and Tag Manager has also allowed us to make data-driven adjustments in real time, setting a solid foundation for continued growth and performance improvements as the project progresses.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been excellent. They are consistently on time with deliverables and reports, which are provided each Monday without fail. Communication is clear and proactive, they frequently provide updates, share performance insights, and check in to ensure that priorities and goals remain aligned. They respond quickly to any questions or requests and are always open to feedback or new ideas. Overall, their responsiveness and organization have made collaboration smooth and efficient.

What was your primary form of communication with Softtrix Tech Solutions Private Limited?

Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their attention to detail and proactive communication, they don’t just manage campaigns, they continuously look for ways to improve performance and efficiency.

Are there any areas for improvement or something Softtrix Tech Solutions Private Limited could have done differently?

Overall, the experience has been very positive. If anything, continuing to provide more strategic insights or recommendations alongside performance reports would add even more value as the campaigns scale.

BACKGROUND

Please describe your company and position.

I am the Manager of a medical company 

Describe what your company does in a single sentence.

We provide premium-grade hospital beds and medical equipment for rent and sale, offering reliable solutions to enhance comfort and care across the Greater Toronto Area.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Softtrix Tech Solutions Private Limited to accomplish?

• Brand Awareness

SOLUTION

How did you find Softtrix Tech Solutions Private Limited?

• Online Search
• Clutch Site

Why did you select Softtrix Tech Solutions Private Limited over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Softtrix Tech Solutions Private Limited were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Our SEO project focused on increasing brand awareness by improving online visibility, targeting key locations like the Greater Toronto Area, and optimizing for keywords 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased Website Traffic: Drives more organic visitors to your website by improving search engine rankings.
Enhanced Brand Awareness: Boosts visibility, making your brand recognizable to a larger audience.
Cost-Effective Marketing: Reduces the need for paid ads by targeting users actively searching for your services.
Improved User Experience: Enhances website structure and content, making it easier for visitors to navigate.
Higher Conversion Rates: Attracts targeted audiences who are more likely to become customers.
Long-Term Results: Delivers sustainable benefits through consistent optimization and ranking improvements.
Competitive Edge: Helps you stay ahead of competitors by establishing your brand as an industry leader.
Local Market Reach: Optimizes your business for local searches, increasing foot traffic and inquiries.
Increased Credibility: Higher rankings build trust and credibility with potential customers.
Scalability: Supports business growth by adapting strategies to your evolving needs and goals.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes project was completed on time and communitcation was good

What was your primary form of communication with Softtrix Tech Solutions Private Limited?

Virtual Meeting

What did you find most impressive or unique about this company?

Result oriented

Are there any areas for improvement or something Softtrix Tech Solutions Private Limited could have done differently?

I think they are already doing very good. 

BACKGROUND

Please describe your company and your position there.

I am the business development manager for our Public Relations agency serving Dubai, Hong Kong and Singapore Markets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

We were looking for an experienced agency to help us improve our lead generation campaigns through use of Google Ads and also SEO for improved page ranking

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose this vendor after reaching out on Clutch and having a pleasant first call.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Softtrix were quick to kick-off the task and responded with a prompt plan of action within 48 hours of us sending the enquiry. Extremely professional, they build a key corrective action plan for improving our existing site, tags, headlines, descriptions, character count etc. for complete optimisation. Thorough research was also done by their team on competitor keyword targeting to ensure we were going to rank well and target the most relevant keywords

How many people from the vendor's team worked with you, and what were their positions?

2 members from the team worked with us Gurpreet and Ami.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Ranked on page 1 for several important keywords. The SEO work is still ongoing. PPC marketing activities are now fully optimised and working well for lead generation.

Describe their project management style, including communication tools and timeliness.

Easy to communicate with them, we were in touch regularly on whatsapp. They were frequently available to jump on a call with us and to adapt to our requests

What did you find most impressive or unique about this company?

Great knowledge about SEO, PPC and the time they take to explain to the client their rational behind why they are doing what they are doing. Helps to build context and understanding behind the activities. Overall, we are happy with their services.

Are there any areas for improvement or something they could have done differently?

Slightly better attention to grammatical and minor typing errors.

BACKGROUND

Please describe your company and your position there.

Our company focuses on establishing a brand for the modern woman. We focus on providing original, handmade and classic designs. We are an Australian brand and we needed assistance with the websites SEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

Our company collaborated with Softtrix to develop a real-time e-commerce website so that we could expand our business presence online. We needed a real-time website to ease the process for us as well as for our customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were recommended Softtrix via another small business that got their e-commerce website made by them. The company found their services excellent and SEO-optimized, which is why we found them the perfect choice to develop our website. Furthermore, we knew that Softtrix was perfect for us since all the team members are highly cooperative and have the best reviews from their past customers.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The project revolved around creating an e-commerce website to help automate our business. The web development team of Softtrix made sure that we gained an engaging website.

How many people from the vendor's team worked with you, and what were their positions?

A senior full-stack web developer, lead the project. The team included a front-end developer to enhance and improve the visual appearance of the site. The backend developer of the team was outstanding and helped us develop the website of our dreams. There was a UI-UX designer that also helped with the overall design of the website.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Regarding the outcomes, the website designed and hosted by Softtrix was up to our expectations. The website was easy to use, with great designing and excellent SEO optimization.

Describe their project management style, including communication tools and timeliness.

We felt like the Softtrix team really understood our requirements. The team had excellent communication and asked us all the essential questions to help build the perfect website. All the members of the team were highly cooperating and communicated with us efficiently.

What did you find most impressive or unique about this company?

Overall, we were extremely satisfied with the company’s services and way of interacting with their clients.

Are there any areas for improvement or something they could have done differently?

The whole experience was interactive and we found the journey really enjoyable. Softtrix is a highly trustworthy company and we were surely not disappointed with the results.

BACKGROUND

Please describe your company and your position there.

I'm the CEO and founder of a Copywriting and Digital Marketing service provider with an international client base.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

Prior to hiring Softtrix, my business had no domain authority and I desperately need to get found in search engine results to attract clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

My main focus was to choose a reliable agency that could to make things work out for us. I searched through dozens of other companies but decided to go with Softtrix because of their good reviews and their impressive portfolio.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The representative of Softtrix planned a thorough SEO strategy that aligned with my vision, including both technical and content SEO, and outreach.

How many people from the vendor's team worked with you, and what were their positions?

I have worked with one representative, an SEO, during my contract and she has been outstanding.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with Softtrix, my SEO has improved out of site - I'm now ranking for each targeted page for highly desirable keywords in my niche.

Describe their project management style, including communication tools and timeliness.

Softtrix has been innovative, intuitive, proactive, and professional throughout our entire relationship.

What did you find most impressive or unique about this company?

What's impressive is their level of expertise and the professional way they execute their plans.

Are there any areas for improvement or something they could have done differently?

No. For me, they have delivered everything I have set out to achieve and I am really looking forward to seeing more fantastic results as we continue to work together.

BACKGROUND

Please describe your company and your position there.

Our brand focuses on increasing the reachability of other small businesses via social media platforms. I am the head of the marketing team of our company. Our main priority is expanding the impact of a small business that has absolutely no means of reaching the targeted audience or desired customers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited?

As a company that expands other brands’ influence, we needed to get clients first which was just not working with our team’s efforts. We needed an advertising expert for increasing our hold on the customers and potential clients as well. We required someone to display our brand image as progressive and collaborative with the use of suitable marketing tactics.

SOLUTION

How did you select this vendor?

We reached and hired Softtrix through a classified advertisement that was presented to us while searching for digital marketing and advertising experts. We made sure to mention our motive which was to make our company seem more approachable, innovative and highly creative as well. We chose Softtrix mainly because they seem like the most trustworthy source.

Describe the scope of their work in detail.

Softtrix provided us with a feasible solution for our main problem which was accumulating customers. We collaboratively planned on growing the brand through our current clients. We imbibed a sense of cohesive work between us and the clients through strategic planning. Our company’s success rate blew up by 40% in the first couple of months due to this method and Softtrix was responsible for all the marketing and advertising.

What was the team composition?

A ton of managers, designers and experts kept us updated throughout all the processes, which was very helpful since knowing every step was important to our team so we can carry out the same practices in the future as well. Other than that, all the necessary steps were taken by the Softtrix team to ensure that the whole thing works out smoothly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Regarding the outcomes, it was extremely convenient for us as the investment going into the process was not even half as much as the revenue we were making at the end of each process. The Softtrix team truly helped us cross a major leap. We noticed a 50% increase in our clients and a 65% increase in our influence as well which was pretty visible in the first few months of the whole process and kept on increasing with time.

How effective was the workflow between your team and theirs?

The strategies they used were very systematic and cohesive with our brand image. Not only did they provide us with alternatives to countless solutions but made the whole process seem easy. There were no arguments about anything and perhaps that’s why we saw such a huge change in the course of just a few weeks.

What did you find most impressive about this company?

The way Softtrix managed the money was extraordinary. They made sure to use our invested payment wisely while also ensuring that we get revenue which was definitely more than the investment. Their intricately designed plan worked out perfectly for our company.

Is there any area for improvement or anything that could have been done differently?

We didn’t face losses or dissatisfaction from clients while working with Softtrix and the outcome was just astonishing. Hence, we have no complaints about the way they manage the money, brand and marketing simultaneously. However, the advertising team of Softtrix could definitely be worked on. We felt like our brand image was perfect but the advertisements hampered our budgets a little bit. The team still managed to pull off wonderful advertisements representing our brand which actually bagged us a plethora of clients.

BACKGROUND

Please describe your company and your position there.

I’m MD, and CEO of a global conglomerate. We are dealing with logistics and supply chain, with an operation coverage spanning North America, Europe, and the Middle-East, not to forget South-East Asia block.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

We had a burning need to work in a custom Mobile App, into our existing work-processes. We needed a professional approach for the project. That support was given by Softtrix

SOLUTION

How did you select this vendor and what were the deciding factors?

We had a clear requirement to bump up our operational efficiency with some cutting-edge tools integration. Softtrix, was the vendor we picked because of their high market standing and repute. They tailored a design & development plan that was matching with our idea.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Softtrix team of app developers created a tailored package with step-by-step approach. They analysed our operation flow and process, and assessed our client’s pain points. Then designed a prototype that addressed the issues. True to their reputation Softtrix heralded a new era in our organization, through a custom Mobile App services package. Their services features-set included Mobile UI/UX design, back-end development, maintenance and support.

How many resources from the vendor's team worked with you, and what were their positions?

Each member from the Graphics designer, UI/UX specialist, to the coding technician collaborated in doing their bit. That smoothened management challenges, streamlined workers performance, and effected the bottom line.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is developed bug free and working excellent

Describe their project management style, including communication tools and timeliness.

They are working in an agile methodology. They are using Skype for the communication

What did you find most impressive or unique about this company?

All deliverables were submitted on time, and the product they developed met our expectations.

Are there any areas for improvement or something they could have done differently?

will add later

BACKGROUND

Please describe your company and your position there.

We are an IT service providing company specializing in web & Mob development, been in business for over 12 years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

We ourselves are experts in IT, however we lack bit of digital marketing expertise, so we relied on Softtrix for our digital campaigns to open new markets for us. We were basically looking for some agency who can bring us in-bound leads using different digital techniques (paid or free) and i guess these people were upto the mark as the ROI was quite impressive and we added half a dozen new clients in our portfolio over the last few months. So i would highly recommend Softtrix for any of your digital marketing needs.

SOLUTION

How did you select this vendor and what were the deciding factors?

We came into contact through a reference as one other company (known to us) used their services before and they recommended them to us.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

There are quite a few projects that came through these guys but i would mention here only one which is our biggest i.e. a mobile application for a B2B ecommerce portal. This portal has a userbase of approx 1M, so we have to replace their current mobile application and had to add many more features to it.

The task was quite challenging but since we have a good exposure in native and hybrid mobile applications so we not only delivered the project successfully but we are now maintaining it as well, plus working on few other things from the same client.

How many resources from the vendor's team worked with you, and what were their positions?

There were mainly two people involved from vendor's side, their CTO and back end administrator.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since we have another project from the client and we are maintaining the portal we developed so i guess our work must've been quite good. So we were able to meet client's objective as they wanted a seamless application with tons of new features (with third party APIs)

Describe their project management style, including communication tools and timeliness.

We used basecamp for the communication plus phone/skype calls.

What did you find most impressive or unique about this company?

We found they meant and delivered what they said i.e. they dont build a foolish ground just to win a single project but their goal is to win the client for repeated work.

Are there any areas for improvement or something they could have done differently?

As such i didn't find anything that i was not satisfied with.

BACKGROUND

Please describe your company and your position there.

I am working as AVP operation in TT Consultants. TT Consultants offers IP related services accross the globe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

We reached out to Softtrix Tech Solutions PVT LTD for white label paid Advertisement services.

SOLUTION

How did you select Softrix Tech Solutions Private Limited and what were the deciding factors?

I had shortlisted the 3 companies for this job including Softtrix Tech Solutions and after thorough discussions and review of their output, decided to go with Softtrix Tech Solutions. Was impressed with their work process and business values. Technical skill were unmatched.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a test project where in we wanted them to perform the work for one of key challenge and they delivered the most cost effective Campaigns on time. Our company was able to see better ROI in the stipulated time span, which was the best thing that could happen. Helped us grow and acquire more clients.

How many people from the Softrix Tech Solutions Private Limited team worked with you, and what were their positions?

They had assigned us a dedicated Project Manager (KK) & he was the one dealing with us day in and day out. I personally feel he is very skilled & never missed a deadline.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

To be honest, since engaging Softtrix Tech Solutions, our business has grown and our clients are seeing better revenue than past. Moreover better ROI helps them to invest more into marketing which in turns works very good for us. In some cases Clients have seen 100% increase of revenue is a short span of time.

Describe their project management style, including communication tools and timeliness.

They handled projects professionally. Use of CRMs like Slack and Prompt replies to all emails helped us a lot. Weekly detailed reports on our behalf for the clients made our lives much easier.

What did you find most impressive or unique about this company?

Sincerity and honesty. Technical know about of what they do is un matched. And of course, pricings are affordable.

Are there any areas for improvement or something they could have done differently?

So far so good. Working good for everyone.

BACKGROUND

Please describe your company and your position there.

I'm the Co-founder of Instigo, a machine-learning audience generator for Facebook advertising

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

Abhilesh is a top Facebook expert, working. with me for over a year as project consultant, now helping me create Facebook audiences and train our Machine Learning softare

SOLUTION

How did you select Softtrix Tech Solutions Private Limited and what were the deciding factors?

I reached out to him on Upwork in 2021

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

In this process, we are creating multiple audiences with different ratios and breakdowns between interest, demographics, and behaviour as well as multiple breakdowns (narrowing down one, two, three, four levels) in order to create good viable quality audiences for Insticore to learn.

Seeing as how the marketing activities currently are still limited, I would love for you to help me in generating and teaching Insticore on how to create audiences (as well as tag them with as many descriptions and labels as possible for better understanding and description of the audiences).

He is helping me to generate 1000 audiences based on 200 topics (the audience creation is super fast and will enable you to save an audience easily, and after you modify an audience and make it more focused on demographics/add another narrowing down/ or add “exclude” you will be able to save it on the spot)

How many resources from the Softtrix Tech Solutions Private Limited team worked with you, and what were their positions?

These days we are launching instigo audiences internally, testing and teaching their machine learning algorithm on how in the Facebook audiences are structured in order for it to create and generate audiences autonomously down the road.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

He is helping me to generate 1000 audiences based on 200 topics

How effective was the workflow between your team and theirs?

Very effective!

What did you find most impressive or unique about this company?

Upwork in 2021. They've worked hard to help me in the project.

Are there any areas for improvement or something they could have done differently?

Like in every project it takes time to gain mumentum