Softtrix Tech Solutions Private Limited

BACKGROUND

Please describe your company and your position there.

I am President of a trusted bathroom, kitchen, and home remodelling company. We bring out our client’s home design vision to life.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited?

We wanted a digital marketing specialist who can showcase our work with beautiful pictures, show we will take care of our customers’ needs through clear messaging and gently nudge them into contacting us for a consultation. Softtrix was our first choice for this tricky task.

SOLUTION

How did you select this vendor and what were the deciding factors?

Softtrix was chosen through a classified ad that we ran on different online recruitment platforms online. Softtrix was the first choice because of their clarity about our visionwith respect to including engaging content, that demonstrates our knowledge, offers ideas, and reinforces great experiences from past customers.All combining for motivating to get that customer to return to our site or contact us on the first visit.

Describe the project in detail and walk through the stages of the project.

The project centred on creating a contemporary web design for home remodelers that engages the visitor, showcases the breadth of the talent, build a trust, and ask for the call. The web design and development team of Softtrixmade sure our home improvement website was clean, modern, and informational.Their package included creating a good looking and professional website will have a positive impact on every marketing program you have running.

How many resources from the vendor's team worked with you, and what were their positions?

The people that were instrumental to the success of our remodelling business marketing project were Senior Graphic Designer, to lead the full-design lifecycle across all marketing platforms. Additional support was given by Paid Media specialist to collaborate with the paid media team on accounts, working within Google Ads, Google Analytics, Google Tag Manager, and Bing Ads, Facebook, LinkedIn, and various campaign tools.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The rewards that Softtrix digital services generated for our home remodelling business were hard to ignore. Their review Management program made it easy for our happy customers to leave a 5-star review on Google.They adjusted the ad content on our display ads, PPC, and remarketing to get our business more qualified leads at the lowest cost per click.

How effective was the workflow between your team and theirs?

Softtrix extensively used the latest Paid Search tools like keyword search tools and competitor analysis tools toget our website to the top of search results. They coupled it with use of high-end link building tools, for more coverage of our business.

What did you find most impressive or unique about this company?

They knew how to create great content and consistently optimize it to help in moving steadily up in search results.

Are there any areas for improvement or something they could have done differently?

Softtrix has a unique campaign management style that ordinary digital marketers can learn fromin a big way.But if, they can consistently manage SEO, their client’s brandcan gain higher visibility in their local area and begin expanding.

BACKGROUND

Please describe your company and your position there.

Our core business is landscaping services available to Small Residential Properties & Complex Commercial Sites. I am in the landscaping business for over decade and run my own company as a CEO (Chief Executive Officer.)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

We wanted our landscaping business to be credible online, through a proven SEO strategy for landscapers, that combines an attention-grabbing web design with trust signals. And optimized content that speaks to homeowners and is relevant to search engines. Softtrix was our partner for building our brand’s online credibility.

SOLUTION

How did you select this vendor and what were the deciding factors?

We used an orthodox medium of one-on-one direct conversation with the company representative to tell them about our digital marketing project specifics. Then in exchange know about how the vendor will carry out the digital marketing plans, for our landscaping business in a competitive market.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The digital marketing technicians of Softtrix created an effective landscape SEO strategy, to give our business visibility at the local level. And increase its effectiveness with SEO-related citation platforms like Google My Business and even voice search. Their package consisted of creating an effective keyword strategy and optimizing our website in a way that improves our rankings. Followed by Google My Business listing to get our business established on top of the landscaping market.

How many people from the vendor's team worked with you, and what were their positions?

The resource persons who were critical to the successful implementation included keyword search and analysis executives, and experts for creating an optimized Google My Business listing (now known as google business profile.)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The intangible outcomes of the Softtrix digital marketing strategy were increased positive reviews and earning trust among homeowners. The tangible outcomes came in the form of consistent visibility gains that once achieved, would pay big returns over the course of years.

Describe their project management style, including communication tools and timeliness.

Using the Footprint technology software system, enabled the project manager to ensure sending auto-promotions, get Google reviews, and add-on paid advertising with remarketing ads for each location.

What did you find most impressive or unique about this company?

Softtrix has creative and skilled website developers who can build lighting fast websites that connect us to our customers and easily adapt to constantly changing conditions online. The websites they develop and design are easy to maintain and integrate, with many CRMs and reporting tools in the market.

Are there any areas for improvement or something they could have done differently?

Although the company we hired was up to our expectations with regards to leads generation. There were some areas of execution that had gaps. One of the gaps was getting signals from Google My Business listing. Some work left to be desired was optimizing our listing and monitoring it to keep it performing optimally.

BACKGROUND

Please describe your company and your position there.

We are a roofing company providing reliable services related to roof repair, gutter repair, rood installations and so. I am the owner & MD of the firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

We hiredSofttrix as a digital marketing company to helm our digital marking solo campaigns with the aim for our business to look established, trustworthy, and credible online. We wanted our brand to engage our visitors and persuade them to take an action.

SOLUTION

How did you select this vendor and what were the deciding factors?

We postedrequirement on liaison websites like Upwork. Then screened through different vendors, telephonically and through e-mail communication. Softtrix fit the bill regarding, using many marketing channels, both traditional and digital, to direct visitors to your website. They could make great content and do consistent optimization in order for showing up in search results.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The Softtrixworked up a consumer-friendly content, secured reputable citations, reliable contextual backlinks. They worked at different levels of the services package from Web Design, Paid Search, Review Management and Facebooks ads. This multilevel marketing approach to digital buzz creation was instrumental inincreasing, of traffic on Google, Bing, and Yahoo. This was in turn increased leads for our business.

How many resources from the vendor's team worked with you, and what were their positions?

Softtrix assigned a dedicated team of experts to build up functional and operational efficiency of their digital marketing campaign. We were provided an individual specialist for display ads, PPC and remarketing. The executives’ team was supervised by a Team Lead, to keep communication continual between vendor and customer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Softtrix has special knowledge of Paid Search. The highpoint of their work was maximizing our ad spend by following the data and adjusting the ad content to, get us more qualified leads at the lowest cost per click.

How effective was the workflow between your team and theirs?

The digital marketing team including paid search executives worked in coordination and each taking individual responsibility of task in hand. Through a tailor-designed Performance Dashboard we were able to see, where the leads are coming from, so we know exactly what channels are working best to generate leads.

What did you find most impressive or unique about this company?

The ability to develop the right management strategy of ads was the reason we found Softtrix a great partner to trust our brand on. Their Review Management system makes it easy to ask our customers for a review; and provides a single, platform to manage our reviews across multiple sites.

Are there any areas for improvement or something they could have done differently?

The company has the skills needed to use SEO as a marketing channel for Roofing leads at the lowest cost per lead source. Areas they can do even more better is remarketing, which can be done for specific demographics.

BACKGROUND

Please describe your company and your position there.

I am helming the affairs of my hotels and resorts business as COO. We are a large company with hundreds of employees, and many locations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited?

There were daily opportunities missed for the chain of hotels and resorts business we were running; all due to some bad feedback by some over-enthusiastic customers. The ORM services of Softtrix was found by chance through an internet search, and ended in a long-term association.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our management was finding hard to cope with the way our brand name was falling by the wayside. We needed a specialist Reputation Monitoring mechanism that kept all the bad comments, invisible to the eyes. We did a pilot project with Softtrix, where they put in place a custom online reputation monitoring schedule, to take care of the bad publicity. It was successful, so we continued using their ORM services.

Describe the project in detail and walk through the stages of the project.

The ORM team of Softtrix set down to a focused work. They countered the negative posts and comments. Took our customers’ testimonials and posted on all social media platforms. The services included phrases protected & monitored, search positions monitored and protected, and alloff-page optimization parameters. Gradually our tarnished brand image started to look up, and we began receiving more positive comments from customers.

How many resources from the vendor's team worked with you, and what were their positions?

All the turnaround experienced was possible by the dedicated implementation of ORM protocols and technology of Softtrix reputation management team. The Team Lead of the ORM project was a great support all through, that helped our company to come out of deep waters.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Good

How effective was the workflow between your team and theirs?

Agile format

What did you find most impressive or unique about this company?

Their behavior towards the work was impressive

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

We are into clothing and accessories business with an innovative bent of mind. With me heading the venture as a CEO, we have an aggressive plan for this year and the next ahead.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

We lately found our clothing wholesale and fashion accessories business, was in the doldrums. It was the covid pandemic that has disrupted the retail industry. We could not come out of deep waters without a literally targeted marketing campaign. That prompted us to work with Softtrix.

SOLUTION

How did you select this vendor?

Softtrix, our vendor was like a bolt of good news from the dark. Softtrix took over the reins of Social Media Optimization project, and set the bell ringing. The skilled team, eye on detail, and motivated approach were the winning points that made us to hire Softtrix for such ambitious campaign.

Describe the scope of their work in detail, including any steps and the final deliverables.

Softtrix social media optimization campaign was focused on spreading our company’s brand name across audience. They created a plan to have one-on-one connection with customers. The service package by Softtrix ranged from profile creation, analytics tracking, promotion pages, etc., on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more. The right approach ensured a strong message delivery, targeted to the right audience

How many people from the vendor's team worked with you, and what were their positions?

We were happy to have a panel of professional digital marketers of the company, including social media managers, and a dedicated account manager working with us. They worked to a high standard, that the project of our scale demanded.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

it was an awesome

Describe their project management style, including communication tools and timeliness.

It was good. We communicated on slack

What did you find most impressive or unique about this company?

They were very professional

Are there any areas for improvement or something they could have done differently?

No right now

BACKGROUND

Please describe your company and your position there.

I am owner and CEO of an upmarket Hotel, that receives bookings from both corporate and individual clients. We rely much on online bookings to move our inventory.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

We had a plan in mind to launch a targeted PPC campaign to attract new guests in our clients’ pool. Softtrix became an instrument to help our plans be executed successfully.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our first concern was to attract the interest of travelers and get them on our booking engine. Softtrix was considered because of their long experience of doing Hotel PPC projects. They had a solid clientele from the Hotel industry.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The PPC technicians of Softtrix created and executed well-crafted and creative ads, to impress our target audience and take the desired action towards our hotel. They targeted their campaigns on audience who showed interest and visited our website. By showing multiple ads and products listings, they converted leads to sale. The services that were dispensed were Ad text Creation, Landing Page Optimization, ROI Tracking, Conversion Tracking, Campaign Management, among others.

How many people from the vendor's team worked with you, and what were their positions?

Our Ad Campaigns were planned, designed and executed by a team of PPC Experts.They undertook optimizing ofthe PPC ad Campaign, and Ad Groups whenever required to improve the conversions.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are getting now 5000 visitors per month.

Describe their project management style, including communication tools and timeliness.

They are good phone calls and respond us on email timely.

What did you find most impressive or unique about this company?

They were good in digital marketing.

Are there any areas for improvement or something they could have done differently?

I don't think so , they are good in his field.

BACKGROUND

Please describe your company and your position there.

I’m the owner of an importing company that imports personal care/beauty products from Uk to india.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

We hired Softtrix for website development and then further marketing and advertising for our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were given a reference from another colleague, once we interviewed them, we were happy with their ability and price

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Website development and graphic designing

How many people from the vendor's team worked with you, and what were their positions?

4 to 5 people

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our site has been launched but we are slowly seeing an increase in sales

Describe their project management style, including communication tools and timeliness.

We would meet up with the team leader who further spoke with his team to get the work done.

What did you find most impressive or unique about this company?

Good and professional

Are there any areas for improvement or something they could have done differently?

There is always room for improvement, but great service so far.

BACKGROUND

Please describe your company and your position there.

Tangence Creatively Led, Strategically Driven, Techno-Friendly Full Service Digital Marketing Agency with 16+ years of Expertise. We have Created Many Powerful Brand Experiences for Our Clients Worldwide. I working as a consultant for them and help them to get resources for them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

When i was working Tangence they are facing issue with Google merchand feed and Tangence employees try hard to short it out and try various companies but no one able to remove ban on Google merchant feeds. Then one of my friend recommend Softtrix and given them this work. The took this job as a test.

SOLUTION

How did you select this vendor and what were the deciding factors?

We earlier try other Adwords agencies but no one able to help to get our of our suspension of Google merchant Feed but the make some changes in the website and campaign as well then they regular follow up with Google Adwords customer support. In 2 weeks of work the able to live our Google feeds campaign.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

1. They make changes in Website and make according to Google Policies.
2. Make changes in the campaign as well.
3. Remove the words which causing suspension of the account
4. Regular Follow up with Google customer support

How many resources from the vendor's team worked with you, and what were their positions?

4 Person work on this job.

• Web Developer
• Web Designer
• Content team
• and one of senior Adwords expert.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Yes, They help us get out of suspension which no other one able to do that.

How effective was the workflow between your team and theirs?

It was good. They were regularly in touch with us.

What did you find most impressive or unique about this company?

As they told they have managed more than 5000+ Google feed campaign which thing impress me, Because it is huge number for me.

Are there any areas for improvement or something they could have done differently?

I think they need to more focus on Marketing and they could grow more, with protentional and experience they have.

BACKGROUND

Please describe your company and your position there.

I work for a copywriting company - I am the director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited?

We needed consulting in regards to our IT department. This company came in and did an excellent job at sorting everything out for us!

SOLUTION

How did you select Softrix Tech Solutions Private Limited and what were the deciding factors?

I was referred to this company by a friend! They provided excellent customer service and were easy to work with.

Describe the project in detail and walk through the stages of the project.

They researched and provided us with the best systems to improve CTR for our copywriting software.

How many resources from the Softrix Tech Solutions Private Limited team worked with you, and what were their positions?

We worked predominantly with the IT department.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The company helped us increase our advertisement ROI. The help they gave us was excellent and they were easy to work with!

How effective was the workflow between your team and theirs?

Very effective. I couldn't have asked for better workflow and communication.

What did you find most impressive or unique about this company?

They had an excellent knowledge of IT, which was impressive in the workflow.

Are there any areas for improvement or something they could have done differently?

I had no faults with this company at all. The only objection originally was the price, but they are so worth the money!

BACKGROUND

Please describe your company and your position there.

We are an IT company which manages and supports a Bike Rental business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

Being a newbie in the field was the greatest challenge as there were some very established and old bike rental companies. We hired Softtrix Tech Solutions for managing the part of organic SEO and Social media marketing to get us an edge and launch us in the market.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have worked with Softtrix Tech Solutions on several projects before and they have been pretty close to the goals that were set to them and even excelling on some parts that were not even expected. Budget and real time expectations were the main reasons for selecting Softtrix Tech Solutions.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of work included market research, competition analysis, targeted keyword research, social media exposure. Once the basics were laid down and implemented, PPC campaigns were implemented in a manner so as not be the only major factor in driving traffic. Organic search engine optimization, content management etc were implemented in a very professional and tactical manner.

How many people from the vendor's team worked with you, and what were their positions?

We had 2-3 people working with us from the start including a Business Development manager and various levels of highly experienced staff depending of the tasks at hand.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the completion of the first year we have seen a a very noticeable stream of traffic since we started the project. We have a lot work to do and are going into the next phase of SEO/SEM with Softtrix Tech Soltuions.

Describe their project management style, including communication tools and timeliness.

Project Management was done mainly via email and our own project management system. Replies and concerns were addressed almost instantly during working hours.

What did you find most impressive or unique about this company?

The most impressive and unique thing is that they provide more without us having to ask them. Really liked work ethics of the leaders and the workers.

Are there any areas for improvement or something they could have done differently?

There are always areas for improvement...you cannot be 100% happy in this field of work, we have nothing to complain about and are very happy with how are work is handled by Softtrix Tech Solutions.