Softtrix Tech Solutions Private Limited

BACKGROUND

Please describe your company and your position there.

SaaS platform for managing documentation requests

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

Showing up on Google when people searched for our company or needed a specific solution we could provide

SOLUTION

How did you select this vendor and what were the deciding factors?

Found on upwork

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Improve our SEO rankings

How many people from the vendor's team worked with you, and what were their positions?

One, analyst(?)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We appear on the first page of Google for our most important terms.

Describe their project management style, including communication tools and timeliness.

Weekly updates reports; slack messages to communictae

What did you find most impressive or unique about this company?

We are ranked on first google page

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

We are a US-based monthly magazine that revolves around lifestyle and fashion. With mostly women as our target audience, we have been in circulation for over 5 years. The magazine features original articles and content on women’s clothing, lifestyle, fashion, and much more. We are published every month, and charge a cost of $5 for each magazine. I am the marketing head of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

Our main objective was to increase subscriptions for our magazine via PPC advertising. We needed an agency that could help increase our revenue by making strategies that would help improve the overall subscription rate for each month. Not only did we want to increase monthly subscriptions, but we also wanted to increase our order production, while also getting most orders paid for upfront.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have a lot of contacts within the industry. Therefore, we used insider industry sources that helped us reach Softtrix. The marvelous reviews by other clients left us with no choice but to hire them for the project. We asked a lot of companies who have previously worked with Softtrix and we received nothing but positive reviews.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The concept behind the whole project was to increase the monthly subscription rate of the customers. In the past few years, due to digitalization, the print industry in itself has faced a huge decline in subscriptions and overall consumer rate. Total sales for all audited consumer magazines, which make up about 65% of all the newsstand sales, fell to 169 million in the third quarter of 2017, which means a decline of about 12 million units from 2016. The Softtrix team worked for us and their package included developing PPC-optimized strategies to help increase sales.

How many people from the vendor's team worked with you, and what were their positions?

Without a doubt, we were extremely overwhelmed by the whole team that worked with us throughout the journey. To start, the team was led by a PPC campaign executive. Further, we also had a dedicated team of graphic designers, who helped us improve the overall user interface of our magazine. Lastly, we also had e-mail marketing experts under the team to help us grow better.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The results that we got from the project were indeed remarkable. Since we partnered with Softtrix, we noticed greater sales in the first half of 2021. They grew our audience to focus on a broader age range, income levels and gender. Although we had previously limited our target audience to millennial women, we were able to test the waters to expand upon that audience. As a result of the team’s PPC efforts, the subscription rates have increased up to 65% YoY. Moreover, the paid subscriptions increased by 30% YoY as well.

Describe their project management style, including communication tools and timeliness.

The entire team managed time and communication extremely well. The team expanded beyond brand keywords into centre of the traffic funnel focused on magazine subscriptions. When they took over our account, the only subscriptions were coming from the title of our magazine. Business management subscriptions and targeting magazine subscriptions allowed us to expand our subscription base.

What did you find most impressive or unique about this company?

Softtrix has some of the most intelligent people on its team. This is what makes them different from other agencies that provide that fall under the same umbrella. The people on the team were so smart that they were able to use a targeted audience such as avid and keen readers to put our brand in front of the user more often. They were also able to retarget our previous website customers with magazine ads as well.

Are there any areas for improvement or something they could have done differently?

Overall, we were highly impressed by the end results. The Softtrix team did something highly laudable and we felt like the budget we spent on the project was totally worth it. Although the company met up to all our expectations, we feel that more could be done in advertising via free online newsletters. This could come up as a great marketing strategy that could be maximized to its full potential by the Softtrix team. Nevertheless, in the end, we are highly appreciative of each team member.

BACKGROUND

Please describe your company and your position there.

I work for a service-based company in California. We offer our customers a broad range of services. We specialize in strategy and consultant management and are consistently ranked as one of the top service providers in California. I am the sales manager and chief marketing officer of the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

We were looking to increase our account-based marketing initiatives and therefore turned to Softtrix, and requested them to support in new growth channels. Our team is comparatively inexperienced with digital marketing and needed a team to come in and provide insight into better ways to progress and grow. Further, we noticed a decreased sales in the last 6 months. For this reason, we thought that it would be the right time to invest in digital marketing services.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had good relations with Softtrix for a few years. We have previously contacted them for various services such as Web Development, Designing, SEO optimization and PPC advertising. Therefore, we were sure from the beginning that we had to hire Softtrix for the project. We have been extremely satisfied with their services and were sure that they would not disappoint us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The project’s objective was to increase the revenue of the company which has been rusted in the past few years. We were facing some website designing and development issues. Therefore, we were looking for the best agency that could solve our problem and fix the web development issues. We also took digital marketing services to promote our online business and during the course of the project, we found deep knowledge of marketing strategies.

How many resources from the vendor's team worked with you, and what were their positions?

Needless to say, the entire team of the agency that was provided to communicate with us during the project was extremely smart. We had gotten some of the most intelligent people on the team to guide us through the journey. The team is comprised of the best UI-UX designers to help improve our website. Further, we were also provided with some of the most remarkable backend developers to fix the website on the server side. We also had several digital channel specialists, and the marketing team was led by the digital marketing director.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In just a matter of a few months, Softtrix was able to increase our sales that come through online platforms, including our business website. Furthermore, we were also able to increase up to thrice the amount of our website traffic and daily users on the mobile application. Undoubtedly, our leads and sales also increased exponentially and we are highly impressed by the whole Softtrix team since they were able to achieve this in the limited time frame that we could offer.

How effective was the workflow between your team and theirs?

Our organization had a fantastic time working with Softtrix. The entire team was polite, friendly, and communicated with us in the most efficient way possible. The whole process was extremely swift, and time was managed excellently too. Moreover, the digital marketing team was outstanding and provided a custom business development plan for the website including strategies that helped optimize our online presence.

What did you find most impressive or unique about this company?

The team was highly dedicated to helping us achieve our goals. We are highly grateful to the agency for providing us with some of the best teams of developers and digital marketing strategists. They kept our requirements in their mind and came up with a plan that worked for us perfectly. All the members were extremely coordinative and helpful.

Are there any areas for improvement or something they could have done differently?

In particular, we did not find any issues with the company. Everything was handled really well and we could not have asked for a better agency for the project. We are extremely happy with our sales at the end of the project and we achieved whatever we were planning to achieve by the second quarter of the year. The journey was excellent and we are looking forward to partnering with Softtrix in the future as well.

BACKGROUND

Please describe your company and your position there.

Manager - Digital Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

Digital Marketing & Web Development

SOLUTION

How did you select this vendor and what were the deciding factors?

I'm impressed with their quick turnaround and great customer support.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Digital Marketing & Web Development

How many resources from the vendor's team worked with you, and what were their positions?

10 resources

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

These guys are great. Got good digital marketing results for my clients.

How effective was the workflow between your team and theirs?

Great

What did you find most impressive or unique about this company?

Their pricing and on time deliverables

Are there any areas for improvement or something they could have done differently?

All good so far.

BACKGROUND

Please describe your company and your position there.

Digital Director, Digital Perth Agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

To optimise the organic traffic and achieve better leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed few companies and hired Softrix after they matched our expectations.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Firstly we went for the pre analysis and choose the right keywords for the campaign. Second step was to create an organic strategy to bring the desired traffic to the website. The strategy was divided into few phases and they used different traffic tools to analyse right keywords and setup the whole campaign.

How many resources from the vendor's team worked with you, and what were their positions?

3 resources worked on our project. One is the senior search advisor leading a team of two SEO experts.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The campaign was successful and increased the traffic to the website by 60 percent withingl the first 3 months.

How effective was the workflow between your team and theirs?

We had several offline and online meetings to keep us updated about the progress of the project and taking our feedback for each phase of the project.t

What did you find most impressive or unique about this company?

They have a massive experience and they know their stuff very well. They completed the deliverables as scheduled and never went passed the deadlines. The communication was excellent

Are there any areas for improvement or something they could have done differently?

They can improve the reporting line structure but it hasnt affected the overall quality of the work.

BACKGROUND

Please describe your company and your position there.

We work within the skin and beauty care segment of the industry aiming to become a global beauty brand to make a women’s inner radiance to shine. I am CEO of the company having an added responsibility to build brand on a global stage.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

Softtrix was hired to help our company set out on a mission to create a skincare line that broke down the category barriers of skin types.Not only making skincare more approachable but also accessible.

SOLUTION

How did you select this vendor and what were the deciding factors?

We hired Softtrix by conducting a check on their market repute, wideness of services portfolio and the successes they had achieved in the past.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Softtrix started off by identifying the loopholes like we were unable to fulfill media sample requests. Seizing this as a storytelling opportunity to effectively drive media strategy, Softtrix, made a fast pivot to sharing this news with target publications, who have an innate interest in consumer products that are in high demand with online consumers.The main service that Softtrix digital marketing package included, PR and Outreach.

How many people from the vendor's team worked with you, and what were their positions?

A full dedicated, PR beauty team of Softtrix was delegated the tasks of running our PR campaign for brand recognition and visibility.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Softtrix laid out a full PR strategy that involved securing a permanent feature in a prominent fashion magazine, and withsubsequent syndication across four national news sites, our brand’s sales immediately spiked. The continuingsyndicationwas done for added SEO value, so triggering another wave of spike in sales for our brand.

Describe their project management style, including communication tools and timeliness.

The PR team was effective in leveraging the power of permanent feature on magazines like Real Simple, and InStyle. Their project coordination skills included a knack to communicate with top media people and influencers.

What did you find most impressive or unique about this company?

The point which is different in the work style of Softtrix is the dedication of research using data analytics as a platform. Information syndication is a natural outcome of a scientific approach to data driven analysis,

Are there any areas for improvement or something they could have done differently?

We have invested in Softtrixbecause of their skill to seize every sales opportunity. Their team of executives excel sales growth, but they can eliminate tougher challenges by making their plan execution flawless, through non-brand search such as Amazon.

BACKGROUND

Please describe your company and your position there.

I am President of a trusted bathroom, kitchen, and home remodelling company. We bring out our client’s home design vision to life.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited?

We wanted a digital marketing specialist who can showcase our work with beautiful pictures, show we will take care of our customers’ needs through clear messaging and gently nudge them into contacting us for a consultation. Softtrix was our first choice for this tricky task.

SOLUTION

How did you select this vendor and what were the deciding factors?

Softtrix was chosen through a classified ad that we ran on different online recruitment platforms online. Softtrix was the first choice because of their clarity about our visionwith respect to including engaging content, that demonstrates our knowledge, offers ideas, and reinforces great experiences from past customers.All combining for motivating to get that customer to return to our site or contact us on the first visit.

Describe the project in detail and walk through the stages of the project.

The project centred on creating a contemporary web design for home remodelers that engages the visitor, showcases the breadth of the talent, build a trust, and ask for the call. The web design and development team of Softtrixmade sure our home improvement website was clean, modern, and informational.Their package included creating a good looking and professional website will have a positive impact on every marketing program you have running.

How many resources from the vendor's team worked with you, and what were their positions?

The people that were instrumental to the success of our remodelling business marketing project were Senior Graphic Designer, to lead the full-design lifecycle across all marketing platforms. Additional support was given by Paid Media specialist to collaborate with the paid media team on accounts, working within Google Ads, Google Analytics, Google Tag Manager, and Bing Ads, Facebook, LinkedIn, and various campaign tools.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The rewards that Softtrix digital services generated for our home remodelling business were hard to ignore. Their review Management program made it easy for our happy customers to leave a 5-star review on Google.They adjusted the ad content on our display ads, PPC, and remarketing to get our business more qualified leads at the lowest cost per click.

How effective was the workflow between your team and theirs?

Softtrix extensively used the latest Paid Search tools like keyword search tools and competitor analysis tools toget our website to the top of search results. They coupled it with use of high-end link building tools, for more coverage of our business.

What did you find most impressive or unique about this company?

They knew how to create great content and consistently optimize it to help in moving steadily up in search results.

Are there any areas for improvement or something they could have done differently?

Softtrix has a unique campaign management style that ordinary digital marketers can learn fromin a big way.But if, they can consistently manage SEO, their client’s brandcan gain higher visibility in their local area and begin expanding.

BACKGROUND

Please describe your company and your position there.

Our core business is landscaping services available to Small Residential Properties & Complex Commercial Sites. I am in the landscaping business for over decade and run my own company as a CEO (Chief Executive Officer.)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

We wanted our landscaping business to be credible online, through a proven SEO strategy for landscapers, that combines an attention-grabbing web design with trust signals. And optimized content that speaks to homeowners and is relevant to search engines. Softtrix was our partner for building our brand’s online credibility.

SOLUTION

How did you select this vendor and what were the deciding factors?

We used an orthodox medium of one-on-one direct conversation with the company representative to tell them about our digital marketing project specifics. Then in exchange know about how the vendor will carry out the digital marketing plans, for our landscaping business in a competitive market.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The digital marketing technicians of Softtrix created an effective landscape SEO strategy, to give our business visibility at the local level. And increase its effectiveness with SEO-related citation platforms like Google My Business and even voice search. Their package consisted of creating an effective keyword strategy and optimizing our website in a way that improves our rankings. Followed by Google My Business listing to get our business established on top of the landscaping market.

How many people from the vendor's team worked with you, and what were their positions?

The resource persons who were critical to the successful implementation included keyword search and analysis executives, and experts for creating an optimized Google My Business listing (now known as google business profile.)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The intangible outcomes of the Softtrix digital marketing strategy were increased positive reviews and earning trust among homeowners. The tangible outcomes came in the form of consistent visibility gains that once achieved, would pay big returns over the course of years.

Describe their project management style, including communication tools and timeliness.

Using the Footprint technology software system, enabled the project manager to ensure sending auto-promotions, get Google reviews, and add-on paid advertising with remarketing ads for each location.

What did you find most impressive or unique about this company?

Softtrix has creative and skilled website developers who can build lighting fast websites that connect us to our customers and easily adapt to constantly changing conditions online. The websites they develop and design are easy to maintain and integrate, with many CRMs and reporting tools in the market.

Are there any areas for improvement or something they could have done differently?

Although the company we hired was up to our expectations with regards to leads generation. There were some areas of execution that had gaps. One of the gaps was getting signals from Google My Business listing. Some work left to be desired was optimizing our listing and monitoring it to keep it performing optimally.

BACKGROUND

Please describe your company and your position there.

We are a roofing company providing reliable services related to roof repair, gutter repair, rood installations and so. I am the owner & MD of the firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited, and what were your goals?

We hiredSofttrix as a digital marketing company to helm our digital marking solo campaigns with the aim for our business to look established, trustworthy, and credible online. We wanted our brand to engage our visitors and persuade them to take an action.

SOLUTION

How did you select this vendor and what were the deciding factors?

We postedrequirement on liaison websites like Upwork. Then screened through different vendors, telephonically and through e-mail communication. Softtrix fit the bill regarding, using many marketing channels, both traditional and digital, to direct visitors to your website. They could make great content and do consistent optimization in order for showing up in search results.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The Softtrixworked up a consumer-friendly content, secured reputable citations, reliable contextual backlinks. They worked at different levels of the services package from Web Design, Paid Search, Review Management and Facebooks ads. This multilevel marketing approach to digital buzz creation was instrumental inincreasing, of traffic on Google, Bing, and Yahoo. This was in turn increased leads for our business.

How many resources from the vendor's team worked with you, and what were their positions?

Softtrix assigned a dedicated team of experts to build up functional and operational efficiency of their digital marketing campaign. We were provided an individual specialist for display ads, PPC and remarketing. The executives’ team was supervised by a Team Lead, to keep communication continual between vendor and customer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Softtrix has special knowledge of Paid Search. The highpoint of their work was maximizing our ad spend by following the data and adjusting the ad content to, get us more qualified leads at the lowest cost per click.

How effective was the workflow between your team and theirs?

The digital marketing team including paid search executives worked in coordination and each taking individual responsibility of task in hand. Through a tailor-designed Performance Dashboard we were able to see, where the leads are coming from, so we know exactly what channels are working best to generate leads.

What did you find most impressive or unique about this company?

The ability to develop the right management strategy of ads was the reason we found Softtrix a great partner to trust our brand on. Their Review Management system makes it easy to ask our customers for a review; and provides a single, platform to manage our reviews across multiple sites.

Are there any areas for improvement or something they could have done differently?

The company has the skills needed to use SEO as a marketing channel for Roofing leads at the lowest cost per lead source. Areas they can do even more better is remarketing, which can be done for specific demographics.

BACKGROUND

Please describe your company and your position there.

I am helming the affairs of my hotels and resorts business as COO. We are a large company with hundreds of employees, and many locations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Softtrix Tech Solutions Private Limited?

There were daily opportunities missed for the chain of hotels and resorts business we were running; all due to some bad feedback by some over-enthusiastic customers. The ORM services of Softtrix was found by chance through an internet search, and ended in a long-term association.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our management was finding hard to cope with the way our brand name was falling by the wayside. We needed a specialist Reputation Monitoring mechanism that kept all the bad comments, invisible to the eyes. We did a pilot project with Softtrix, where they put in place a custom online reputation monitoring schedule, to take care of the bad publicity. It was successful, so we continued using their ORM services.

Describe the project in detail and walk through the stages of the project.

The ORM team of Softtrix set down to a focused work. They countered the negative posts and comments. Took our customers’ testimonials and posted on all social media platforms. The services included phrases protected & monitored, search positions monitored and protected, and alloff-page optimization parameters. Gradually our tarnished brand image started to look up, and we began receiving more positive comments from customers.

How many resources from the vendor's team worked with you, and what were their positions?

All the turnaround experienced was possible by the dedicated implementation of ORM protocols and technology of Softtrix reputation management team. The Team Lead of the ORM project was a great support all through, that helped our company to come out of deep waters.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Good

How effective was the workflow between your team and theirs?

Agile format

What did you find most impressive or unique about this company?

Their behavior towards the work was impressive

Are there any areas for improvement or something they could have done differently?

No