shema.team

BACKGROUND

Please describe your company and position.

I am the CEO of the company.

Describe what your company does in a single sentence.

A nationwide flower delivery service that offers exquisite beautiful flowers at affordable prices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire shema.team to accomplish?

• improve our digital marketing
• Increase sales

SOLUTION

How did you find shema.team?

Referral

Why did you select shema.team over others?

High ratings, Great culture fit, Good value for cost

What was the size of shema.team’s team?

6-10 Employees

What was your primary form of communication with shema.team?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

As the CEO of Blossom Flower Delivery, we have hired a digital agency to help us improve our sales through PPC campaigns. The agency's scope of work includes the following: Conducting keyword research to identify relevant and profitable keywords for our business. Setting up targeted campaigns to ensure that our ads are shown to the right audience at the right time.

Creating compelling ads with engaging copy and relevant images that drive clicks and conversions. Optimizing our landing pages to ensure that visitors have a positive user experience and are more likely to convert. Monitoring our bids and adjusting them as needed ensures we get the best possible ROI. Providing regular reports on campaign performance, including metrics such as clicks, conversions, and ROI.

The key deliverables of this project include:

• Increasing sales by driving targeted traffic to our website and improving our conversion rates.
• Improving our ROI by optimizing our campaigns and bids.
• Providing detailed reports on campaign performance to track our progress and make informed decisions about future advertising strategies.
• Building stronger brand awareness by creating compelling ads and optimizing our landing pages.

In summary, the digital agency's current role is to help us improve our sales through targeted PPC campaigns. Their key deliverables include increasing sales, improving ROI, providing detailed reporting, and building stronger brand awareness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Sales: The primary goal of the project was to increase sales for Blossom Flower Delivery. The digital agency's efforts in setting up targeted PPC campaigns and optimizing our landing pages resulted in a significant increase in sales.
• Improved ROI: The agency's bid management strategies and ongoing optimization efforts helped us achieve a better return on investment (ROI) for our advertising spend. We were able to reduce our cost per acquisition and increase our conversion rates.
• Higher Click-through Rates (CTRs): The agency's ad creation and optimization efforts resulted in higher click-through rates (CTRs) for our ads. This means that our ads were more appealing and relevant to our target audience, leading to more clicks and traffic to our website.
• Improved Quality Scores: The agency's ongoing optimization efforts led to an improvement in our Quality Scores. This metric reflects the relevance and quality of our ads, landing pages, and keywords. A higher Quality Score can lead to lower costs per click and higher ad rankings.
• Detailed Reporting: The agency provided detailed reports on campaign performance, including metrics such as clicks, conversions, and ROI. These reports helped us track our progress and make informed decisions about future advertising strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The digital agency we hired to improve our sales through PPC campaigns had excellent project management. They were very responsive to our needs and delivered items on time, which was essential for us to achieve our goals. The agency provided us with a clear timeline for the project, outlining each step and expected timeline for completion.

They kept us informed of any delays or changes and provided us with regular updates on the progress of the campaign. They were also very responsive to our needs and always available to answer any questions or concerns. They provided us with regular communication via email and phone, and we were able to schedule regular check-ins to discuss the progress of the campaign.

In terms of delivering items on time, the agency is very reliable. They always met the deadlines they had set and delivered high-quality work that met our expectations. This allowed us to stay on track with our goals and achieve the desired results for our business. Overall, the digital agency we hired had excellent project management skills. They were responsive to our needs, delivered items on time, and provided us with regular updates on the progress of the campaign. Their strong project management skills play a significant role in the success of our PPC campaign.

What did you find most impressive or unique about this company?

• Strategic Approach: The digital agency took a strategic approach to the project, conducting thorough research to identify the business's most relevant and profitable keywords. They also set up targeted campaigns to ensure that ads were shown to the right audience at the right time. This strategic approach helped achieve impressive results for the business.
• Ongoing Optimization: The agency did not stop at just setting up the campaign. They continuously monitored and optimized the campaign to ensure that they were achieving the best possible ROI. This ongoing optimization was a unique aspect of their work that helped achieve sustained success for the business.
• Quality Reporting: The agency provided detailed reports on campaign performance, including metrics such as clicks, conversions, and ROI. These reports helped the business track progress and make informed decisions about future advertising strategies.
• Strong Communication: The agency had strong communication skills, being responsive to the needs of the business and providing regular updates on the progress of the campaign. This allowed the business to feel confident in the agency's work and the progress of the campaign.

Overall, the digital agency's strategic approach, ongoing optimization, quality reporting, and strong communication skills were impressive and unique aspects of their work that helped the business achieve success with their PPC campaign.

Are there any areas for improvement or something shema.team could have done differently?

Deeper Analysis of the Competition: The agency could have conducted a deeper analysis of the competition to understand their ad strategies and better position the business in the market. This could have helped the business to gain a competitive advantage and achieve better results.

BACKGROUND

Please describe your company and your position there.

Online resale marketplace for premium clothing. I'm the CEO and founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire shema.team, and what were your goals?

We were launching the resale marketplace and needed a professional partner in the digital marketing space. The first stage was to test our assumptions and start developing our brand. After reaching the product-market fit the goal was to grow as fast as possible with a given ROMI target.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have spoken to a few Digital Marketing agencies. We preferred Shema for three key reasons: we liked the team and felt empathy and interest in our project, flexibility based on agile-based project management and a data-driven approach to marketing.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our first stage was to plan key brand marketing and performance-marketing campaigns. We shared our assumptions, and marketing targets. Initially, we started by creating a large pool of creatives to test and learn what worked best, and to bring new users on board who could learn about our platform.

As we grinded on, we focused more on performance-marketing campaigns such as google shopping, and remarketing campaigns, as well as started adding more sophisticated big data instruments.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with Key Account Managers, PPC specialists, and founders of Shema.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

For last year the monthly growth rate for our project averaged 28%. This is a high number for any marketplace, and it wouldn't be possible without a strong partnership with Shema. We have also managed to slash our client acquisition rate, when our marketing budget multiplied.

How effective was the workflow between your team and theirs?

We adopted a flexible approach constantly adapting and trying new instruments, sticking with what worked and cutting the rest. We had a monthly backlog of tasks and projects, as well as weekly sprints to adjust our tasks. If anything came up usually we would be able to organise the meeting quickly and set up a concrete action plan.

What did you find most impressive or unique about this company?

As our company entered the market, reached the product-market fit, and started scaling, goals and the marketing instruments had to quickly change and evolve. Shema has been our partner all the way, understanding the requirements of every stage.

They show how a digital marketing agency should be—focused and with a deep understanding of e-commerce products as well as good data and developing in-house capabilities.

Are there any areas for improvement or something they could have done differently?

We have been very transparent with our needs, and tasks all the way. Shema in their turn has always been very quick to adjust and learn from both our success and failures.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of Ukrpas Company. We run 24 bus stations and an online marketplace for bus tickets in Ukraine, and we're planning to expand to Eastern Europe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with shema.team?

We needed help with performance marketing and automation of performance marketing, focusing on Google Ads and Facebook Ads.

SOLUTION

What was the scope of their involvement?

We started by providing shema.team with a brief for the PPC campaign containing information about our company, the goals of the campaign, and our financial targets. Now the team creates ad content for us to approve. We look through the proposals, give remarks about them, and send them back to them for posting.

They renew the feed daily because we have constant availability and price changes. We have about 100,000 or more routes aggregated into our platform from several hundred bus companies, though the numbers have decreased due to the Russian Invasion. shema.team goes on our site every morning to update the feed; they switch off some ads and turn others on, depending on our inventory.

Additionally, the team has automated the feed from our side. We upload large amounts of data into Google Ads through them. They manage the data, taking into consideration our expectations in terms of ROI or cost per acquisition (CPA). A couple of days ago, shema.team restarted the Google Ads campaign with a smaller budget. We'll test and revise the KPIs to know how people react and how much traffic we have now.

What is the team composition?

We’ve worked with at least four people, including a project manager, someone from the financial department, and the CEO, with whom we discuss strategy. We don’t know the exact number of people from shema.team involved, though.

How did you come to work with shema.team?

I collaborated with shema.team on another large project five years ago. When this project began, I didn’t hesitate to contact them because they have mastered their craft with PPC campaigns, and they’re one of the best in the market.

How much have you invested with them?

So far, we’ve spent around $150,000–$200,000, including the cost of the ads.

What is the status of the engagement?

We started working together in August 2021. We halted all operations in the last two months due to the Russian Invasion. Now, we’re restarting our collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

shema.team is very flexible. Their approach to automation has enabled us to start work quickly, going from zero to 400 transactions per day in only three months. At first, we looked for transaction volume, so we measured their success based on a CPA metric.

The team looks for errors in the campaign when the conversion rate is low, and they think it should be higher. For example, they came up with a theory regarding the campaign, we checked it and changed it, and our conversions have increased dramatically. Although they’ve proposed many initiatives, we’ve had to leave some behind due to time constraints. We prioritize and collaborate with the shema.team to choose the initiatives that can most profitably influence our business. 

Additionally, shema.team found some errors on our site during the landing page creation and gave us feedback that we passed on to our developers; this has been our biggest traffic resource since it’s been developed from scratch. Overall, shema.team is good, and we’re satisfied with their work.

How did shema.team perform from a product management standpoint?

The team usually works faster than we can fulfill their requests since the project depends on technical aspects that our developers handle. Every week, shema.team gives us a plan of their tasks with a report of what they’ve done and what they plan to do the following week. If they don’t complete a scheduled task, it’s because it requires development work on our side most of the time. 

They pull reports through the APIs from Google Ads or Facebook Ads, where they access performance data from the previous month. They create a report on Google Sheets that we can follow, where they update information instantly. We typically communicate via Telegram, where we have topic-by-topic discussions. 

What did you find most impressive about them?

shema.team is the most technically sophisticated team in Ukraine regarding PPC campaigns and modern performance marketing. They're very good with data, and they know how to operate it. Moreover, the team is agile and listens to our needs.

Are there any areas they could improve?

No, we haven’t had any issues with them at all.

Any advice for potential customers?

The most important thing is to understand your technical capability to get the most out of working with shema.team. Make sure you have capable developers who can work fast — this will bring much more fruitful cooperation.

BACKGROUND

Please describe your company and your position there.

I am a co-owner of DomComfort DomComfort is a company which delivers furniture from different manufacturers from Poland to Ukraine

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire shema.team, and what were your goals?

Our main goal was to improve the quality of Google Ads campaign. We had a problem with the quality of this advertising before, which caused the weakening of online store sales. We hire shema for Google Ads and Facebook Ads campaign management

SOLUTION

How did you select this vendor and what were the deciding factors?

Our acquaintances recommended shema to us. We asked them to review our advertising campaigns and make us an offer

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Campaigns in Google Ads and campaigns in Facebook/Instagram

How many resources from the vendor's team worked with you, and what were their positions?

Project Manager, PPC Teamlead, PPC specialists

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very pleased with the results of work with shema. Literally in the second month of working with shema, we have already started to get good results

How effective was the workflow between your team and theirs?

We want to note the team's concise and well-coordinated work.

What did you find most impressive or unique about this company?

The company's strong points are clarity, structure, and an analytical approach to tasks. We recommend the company as professionals

Are there any areas for improvement or something they could have done differently?

Everything is good

BACKGROUND

Please describe your company and your position there.

Chicco is an Italian manufacturer of children's clothing and toys with retail worldwide, with shops in Ukraine. BABYSHOP.ua is an official distributor of:

• Chicco,
• Munchkin,
• Molo,
• Name it,
• Bogs brands in Ukraine.
• Chicco Feb 2019 - Jul 2020
• Babyshop Jun 2019 - Jul 2020

I worked as a Chief Marketing Officer at the company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire shema.team, and what were your goals?

Shema.team agency has been promoting online stores since February 2019, running contextual advertising in:

• Google Ads
• paid campaigns
• Facebook
• Instagram
• Youtube

1. Enhanced Ecommerce Analytics
2. Universal setup
3. website data (order source and additional customer data) streaming into Chicco CRM system.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for digital marketing agency in our area and shortlisted 3. After interviewing them, we chose this company based on their past clients and cost estimate.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Google and Facebook Ads (performance and reach campaigns)
• Web Analytics (Enhanced Ecommerce set up, GDS Dashboard)

How many resources from the vendor's team worked with you, and what were their positions?

• PPC Teamlead
• 2 PPC specialists
• Project Manager
• Web Analyst

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Shema.team has opened Youtube for us as a profitable sales channel. YouTube ROI became 3 times higher than category search campaigns, and reached TOP3 by volume.

How effective was the workflow between your team and theirs?

The main challenge for any business is to get the result that you have planned. Each business has its own: profit, margin, deals, number of customers, growth, etc. Shema is the team that will help you achieve your result in its own area of ​​responsibility. The team is highly proactive.

What did you find most impressive or unique about this company?

They have the advantage to predict and guarantee the result with a small margin of error. (analytical datasets).  As clients, Chicco & BABYSHOP could see how many deals, what CPA would be by the end of the month every minute.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

The ORIGINALS is the first online marketplace in Ukraine to buy and sell luxury and premium items. I’m Digital Marketer in the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire shema.team, and what were your goals?

Shema Team agency promotes our marketplace since August 2020, running contextual advertising in Google Ads and paid campaigns on Facebook & Instagram.

SOLUTION

How did you select this vendor and what were the deciding factors?

We already knew the company before we started working together.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• Stage 1 -- setting up Web Analytics.
• Stage 2 -- launching campaigns on Google and Facebook to attract the first customers.

The next goal was to attract to the platform the second target audience - sellers

How many resources from the vendor's team worked with you, and what were their positions?

• 2 PPC specialists
• PPC Teamlead
• Web Analyst
• Project Manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

During this time together we have been growing month by month in terms of traffic, the number of successful requests, and as a result transactions.

How effective was the workflow between your team and theirs?

We would like to thank you very much for the excellent results, the extraordinary attentiveness, the timely response to all our questions, as well as the full immersion in the niche of our business.

What did you find most impressive or unique about this company?

A systematic and deeply analytical approach to our project is one of the greatest strengths of the agency.

Are there any areas for improvement or something they could have done differently?

Everything's perfect.