Parilon Digital

BACKGROUND

OPPORTUNITY / CHALLENGE

• Improve Conversion Rates
• Improve Campaign Effiency
• Improve Time-Management Efficiency

SOLUTION

• Pricing fit our budget
• Good value for cost
• Company values aligned

RESULTS & FEEDBACK

1. Reduce CPA by our core Conversion events:
   1. Account Creation
   2. Usage Creation
   3. Paid Subscription Creation
2. Conversion Goals:
   1. Increase Usage from Conversion MoM 
   2. Increase self-serve Piad Plan MoM

• In-Person Meeting
• Email or Messaging App

BACKGROUND

Please describe your company and your position there.

I am the owner of an Optometry Clinic. We offer complete eye care from eye exams to selling prescription glasses and contact lenses. I am the owner of the Edmonton location and I collaborate with my partner who owns the Beaumont location.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parilon Digital, and what were your goals?

We understood that digital marketing and our online presence was becoming more and more important. We were looking to be top in online searches and to have a website that was more modern. As we do not specialize in this, we needed someone to guide us in this path and to allow us to make educated decisions. We had hired a different agency to assist us with this. This agency fell short of our expectations and so hired Parilon Digital in place.

SOLUTION

How did you select this vendor and what were the deciding factors?

When we were auditing our interaction with the previous agency, we had Parilon Digital consult for us and to give us their feedback on the process. Right away, it became clear that how Parilon Digital conducted its analysis and how it is very transparent with the results was much more aligned with our expectations and values.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we communicated our general ongoing needs in terms of our online presence. This included ongoing monitoring and adjustment of our SEO's, implementation of Google marketing strategies, as well as an update and maintenance of our website.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with Lowell. He is the director.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We maintain the highest visible position for common search terms regarding our business.

How effective was the workflow between your team and theirs?

We had in-person reviews once a month. With COVID, we have moved to online meetings. Lowell is always incredibly responsive to text messages and emails. He is fantastic with follow ups and follow throughs.

What did you find most impressive or unique about this company?

Parilon Digital is reliable and super pleasant to work with. Lowell gives us information in a way that is understandable and presents solutions to problems in a timely manner.

Are there any areas for improvement or something they could have done differently?

I have no suggestions that come to mind.

BACKGROUND

Please describe your company and your position there.

I am the owner of a wholesale heating company supplying contractors and end-users with parts and equipment for heating jobs throughout Canada and abroad.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parilon Digital, and what were your goals?

We had recently launched a new e-commerce site and wanted a company to help with SEO to help with the new website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched through a few company's locally and and narrowed it down to Parilon Digital once we realized the professionalism and service they could provide us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Parilon Digital helped us with SEO. We first were presented their strategy for approval. Afterward, the team started working on increasing our rankings on our desired keywords. Then to track our metrics Parilon Digital also created a Google Analytics dashboard. Once everything was set up we have regular meetings to go over the progress and tweak/change things based on monthly results and reporting.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with our account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen an increase of orders through our site and phone call wise. There has been a very noticeable increase of new customers directly related to this and most times are repeat customers.

How effective was the workflow between your team and theirs?

We have discussions at least once a month to go over our performance. If we have any questions or concerns they answer promptly and professionally.

What did you find most impressive or unique about this company?

We were impressed with their professionalism and ease to work with. They listen carefully and fulfill all of our requirements.

Are there any areas for improvement or something they could have done differently?

Nothing that I've encountered.

BACKGROUND

Please describe your company and your position there.

Grindstone Theatre Society is a non-profit theatre company that is multi-faceted in our efforts. I am the General Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parilon Digital, and what were your goals?

We were looking to add Google Adwords into our repertoire of on-going marketing, but we knew nothing about it.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were suggested to Lowell from Parilon Digital through mutual friends locally in Edmonton and he had already been aware of our organization.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We wanted to set up multiple targeted Adwords to connect with our region and drive traffic both to our website and permanent location. We consulted together, and figured out what would be best for getting as much traction as possible for the different areas of our organization.

AND Lowell at Parilon explained that he would be able to apply for Google Grants to get us thousands of dollars with of FREE marketing spend.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with one account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The Google Adwords have been very successful, driving traffic through Google searches in our area. hey were able to secure us thousands of dollars worth of free marketing for our nonprofit organization.

How effective was the workflow between your team and theirs?

So fast and easy, it's wild.

What did you find most impressive or unique about this company?

Simple, quick, targeted. No extra hours or fees, just accomplishing our desired tasks with care and precision.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the Projects Administrator for an emergency communications company that provides communications services across North America

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parilon Digital, and what were your goals?

We were looking to increase our inbound lead traffic to our company and needed a full-stack digital marketing agency to help get us there. They focused on Google Ads and Facebook ads to help us reach our goals. The overall plan was to increase our conversion lead rates on our website through digital ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for a digital marketing agency and had heard positive reviews for Parilon Digital from referrals and other businesses in the industry.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We initially worked together in a discovery process to optimize our website through on-page conversion optimization to ensure inbound ad traffic had the best opportunity to convert. From there our digital strategy was created to reflect our goals and target customer across Google Ads and Facebook. They created the accounts from scratch and provided ongoing optimization and success reports monthly.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with their Digital Director to ensure everything moved along smoothly and effectively.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with Parilon Digital, our inbound ad-driven leads have exceeded our organic leads across the board. The leads accurately match up with our target audiences and customer industries.

How effective was the workflow between your team and theirs?

Any time we needed a hand, their team was there. We typically ran monthly meeting reviews, but if there were any quick adjustments they made time to help us out.

What did you find most impressive or unique about this company?

We felt like we were a real partner and not just another client. It was refreshing to have someone care about the root problems and goals that we were working together to accomplish.

Are there any areas for improvement or something they could have done differently?

Reporting was great, but it would be nice to have some additional branding items on reporting so we can share as needed.

BACKGROUND

Please describe your company and your position there.

I am the Account Manager for Anthem Creative, a marketing agency that works with a variety of clients from non-profit to corporate.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parilon Digital?

We hired Parilon Digital to run Google and Facebook ads for a number of our clients who are looking to expand their reach and sales.

SOLUTION

How did you select this vendor?

We found them online and chose them because of their excellent reviews and the fact that they were local.

Describe the scope of their work in detail.

Parilon Digital manages Google and Facebook accounts for a number of our clients. They take care of strategy and audience selection through to monthly reporting. Their digital director will regularly meet one on one with our clients to walk through their results and explain any questions they may have.

What was the team composition?

I've worked closely with the Digital Director at Parilon, and they have worked closely with our in house creatives.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have regularly hit new return on ad spend records for a number of our clients with the help of the team at Parilon. With one account alone we saw a ROAS of more than 1000%. We know this isn't typical, but just goes to show the expertise that Parilon offers.

How effective was the workflow between your team and theirs?

We communicate regularly through Slack on any ongoing projects we have. They are quick to respond and send regular reports that are easy to read and highlight all the important metrics we need to best serve our clients.

What did you find most impressive about this company?

From start to finish on each project we onboard, Parilon Digital consistently delivers incredible results with supreme professionalism.

Is there any area for improvement or anything that could have been done differently?

There is nothing that I can think of that could improve our experience with Parilon Digital. f you are looking for help taking your ads to the next level, then look no further than Parilon Digital.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a digital marketing agency. We offer a wide variety of digital marketing services to clients across multiple different industries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parilon Digital, and what were your goals?

We had acquired too many clients to fulfill all of our work internally, so we began outsourcing some of the work to Parilon Digital. Specifically, we outsourced a lot of Google Ads, Facebook Ads, web design, email marketing, and digital audits to them. Our goals were to deliver our clients the same exceptional work that we were able to produce internally.

SOLUTION

How did you select this vendor and what were the deciding factors?

I received a recommendation to Parilon Digital through a friend who had worked closely with them in the past. They absolutely raved about the team, so after interviewing them and reviewing the cost structure, I decided to follow suit.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

As previously mentioned, I have worked with them on an ongoing basis on a variety of different projects for clients across a multitude of industries. The process starts by clearly outlining budgets, objectives, and deliverables. The team at Parilon then puts together a timely proposal, which our team reviews and almost always approves with little to no revisions. After that, logistics are sorted and the team at Parilon gets to work right away. In terms of tools, they have used Google Ads, Facebook Ads, SEMRush, MailChimp, Wordpress, etc.

How many resources from the vendor's team worked with you, and what were their positions?

We mainly worked with an account manager, who has been phenomenal.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The work that Parilon Digital has done has been extraordinary. They almost always deliver fantastic results that our clients are satisfied with on a consistent basis.

How effective was the workflow between your team and theirs?

It has been extremely effective. Email communication is excellent, responsiveness is top-notch, and regularly scheduled meetings and reports keep everything on track.

What did you find most impressive or unique about this company?

The level of expertise and timeliness of the work is nothing short of amazing. If you're looking for experts in digital, look no further than Parilon.

Are there any areas for improvement or something they could have done differently?

Initially, they didn't have a ton of variation when it came to creative styling, but that has since changed and every piece of creative is very unique.

BACKGROUND

Please describe your company and your position there.

I am a Wordpress Designer and Developer for a medium sized design and media agency, with a focus on branding, designing and building client websites as well as providing ongoing support.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parilon Digital, and what were your goals?

Parilon Digital was hired to help us achieve very aggressive launch goals with a new product launch, with the goal of selling 10,000 units by year end. Parilon leveraged Facebook and Instagram ads, as well as Google campaigns as we built the brand up from scratch.

Parilon is our go-to agency for a wide variety of client campaigns and product launches, and it's no wonder why when they can get such great results right out of the gate, with no existing platform or social media presence.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched and interviewed several marketing specialists, as well as sourcing our recommendations from trusted colleagues and peers. Parilon digital was referred to us by two different individuals, each with glowing reviews and proof of expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We worked with Lowell from Parilon, who weighed in on the project from almost the beginning, helping guide us towards building landing pages that were more likely to convert, as well as defining overall social media and google marketing strategy.

From design through implementation and ongoing optimization, Lowell was with us every step of the way. Parilon consistently provided feedback and recommendations on how we could improve our assets to get better results, and Lowell in particular was excellent in reviewing results with us as well as pivoting whenever needed.

How many resources from the vendor's team worked with you, and what were their positions?

We worked primarily with Lowell, Parilon founder and lead strategist / ceo.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Unfortunately I can't share the exact results of our campaigns as the information is highly proprietary, however I can share that Parilon helped us exceed our own benchmarks and we are exceptionally pleased with the results delivered by both Parilon and Lowell.

How effective was the workflow between your team and theirs?

Exceptional. The Parilon team was consistently available on Slack (our preferred communication tool) for questions and was always quick to respond to any enquiries, as well as providing us with ongoing status updates and recommendations. Every communication was responded to very thoroughly and in a very timely manner.

What did you find most impressive or unique about this company?

Can I say everything? Parilon has managed digital marketing and advertising campaigns for so many different industries that they were able to not just knock our campaigns out of the park, but help us do a better design and copywriting job to ensure we got the results we wanted.

We've since worked with Parilon on other campaigns, and no matter the niche or client, they are able to pivot and meet us exactly where we are. It's a joy to work with them, knowing that at least the marketing side of things will go smoothly :)

Are there any areas for improvement or something they could have done differently?

Not really, though maybe Lowell and the Parilon team might want to set better boundaries to protect their time (from us and other clients). We're certainly not complaining, but there were several times where we reached out about non-urgent item after regular working hours or on a weekend and Lowell responded immediately.

EXCELLENT customer service, but maybe they've led us to expect TOO much (though they always deliver).

BACKGROUND

Please describe your company and your position there.

I am the Marketing & Communications Coordinator for an orthodontic practice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parilon Digital?

While we have always relied on our experience, reputation and word of mouth for much for building our brand we were looking to attract a larger patient base and track these stats with detailed analytics.

What were your goals for this project?

Our goal was to reach a larger patient base and have the stats to tell us who they are and what methods were successful in acquiring these new leads to potential patients.

SOLUTION

How did you select Parilon Digital?

Initially and online search which resulted in leads to several companies. Follow-up phone calls were the deciding factor when choosing Parilon Digital.

Describe the scope of their work in detail.

While we do much of our marketing in-house, Parilon Digital was tasked to set-up Google Ads and Sponsored Social Media ads. They designed and manage all of the target audiences, keywords and prepare monthly reports back to our team.

What was the team composition?

I work directly with Lowell. I'm not sure how many others he has on the team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Over the last several months we have seen a steady increase in patients who have found us through an online search as opposed to traditional referral sources such as dental partners or family referrals. This has allowed us to reach patients who we may never have reached otherwise.

How effective was the workflow between your team and theirs?

Lowell has been incredible to work with. Most of our communication has been over email and phone calls with a few in person meetings as well. Communication has always been clear and concise, which I really appreciate. His responsiveness is quick and effective while always remaining friendly and personable.

What did you find most impressive about this company?

I've been most impressed with the responsiveness of their work and the lack of need for supervision. I can always see the results of what they have been working on and never have to follow-up on where we are at with a project.

They are always managing the stats and responding and planning accordingly to continue moving forward. I also really appreciate how easy they've been to communicate with.

Are there any areas for improvement?

The team and I have all been so impressed with Parilon Digital that I can't really think of any ways that they could improve. They have exceeded our expectations right from the beginning.

BACKGROUND

Please describe your company and your position there.

I own a brand and marketing strategy firm called OnPurpose. We help businesses operationalize their brands across business development, marketing, and customer experience. I am the founder and principal, and am responsible for managing clients, creating the strategic plans, and building teams to execute.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parilon Digital, and what were your goals?

CommAlert offers services that have benefits across many industries. With COVID-19, CommAlert can replace a lot of the communication and monitoring services for people working in remote locations on their own (lone worker monitoring, call answering, appointment booking, etc). We wanted to create focused campaigns that would generate leads for specific industries.

SOLUTION

How did you select Parilon Digital and what were the deciding factors?

I was referred to Parilon from a design & web agency and the three of us (companies) worked together on the project. Parilon was an easy decision because of their pragmatic approach, their logical and ongoing recommendations and reasonable pricing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement started with research and discovery, understanding exactly what the client wanted to achieve, what sectors were the most profitable for him, and where we could show the most value with his company's value prop. We then came back with a few recommendations for our plan, based on keyword research, competitive analysis, and cost research.

We narrowed down our goals and approach to three distinct audiences and start building the landing pages with Parilon's input on conversion and best practices for digital. Parilon then built their keywords, ads budget, and ad sets, which we all gave feedback and the client approved. We started running the ads, and Parilon started giving quick feedback based on performance - what to tweak on the landing pages, how to adjust the budgets, etc.

We saw very quick results with three conversions in the first few weeks. The client continues to receive monthly updates and recommendations. This is their first digital campaign and they are extremely happy with the results.

How many people from the vendor's team worked with you, and what were their positions?

One - we worked directly with Lowell, the digital director.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been getting phone calls and form fills directly from the landing pages and ads. The landing pages are not on the site navigation, so these are all coming from the work Parilon is doing.

Describe their project management style, including communication tools and timelines.

Regular short meetings with a good agenda, ongoing reporting always with recommendations. We have been using G Suite and Google Data Studio.

What did you find most impressive or unique about this company?

They're so practical. They always present recommendations with any reporting or feedback, and they provide a lot of information to back up the recommendations but without burying those in overly designed & complicated presentations. So easy to work with!