Driving Real Profit Through Digital Marketing
Our Edmonton Digital Marketing Agency is passionate about the online world. We daydream about ad campaigns, new tech and coffee. We call Edmonton our home but with the power of digital we’ve helped businesses at a national and international level as well.
We’ve always been motivated to discover new things and developing novel ideas. The marketing lifestyle is the perfect incubator for the inquisitive, so it’s no surprise that most of our projects are attached in some way to connecting and enhancing consumer experiences.
If you have a project that you’d like to talk about, get in touch and let’s see how we can work together to change your business for the better.
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Portfolio
NAIT, University Hospital Foundation, Independent Jewellers, Caregivers Alberta, Edmonton Air Show, Sorrentino's Restaurant Group, YEG Digital, Anthem Creative, Quikcard, Grindstone Theatre, Toby Creek Adventures, Genesis Aviation, Align Orthodontics, Akribis Leather, Pivotal Physiotherapy, Prairie College, CommAlert, Premier Industrial, Brave Soles, Summergreen Landscaping, Approach Psychology
University Hospital Foundation - Digital Marketing
Project Goals.
The University Hospital Foundation needed to grow their donation rates and support life-changing healthcare programs. These programs support initiatives like increasing their world-class Cardiac Care developments, bio-tech related to limb replacement and public health initiatives for pandemics like COVID-19.
Our Solution.
We been consistently providing key digital strategies across Google, YouTube, Facebook and Email for the University Health Foundation. By providing an omnichannel approach we’ve been able to track user engagement and lifetime donation value to ensure we’re providing the best methods of delivering public health information as well as increasing donation amounts.
The Results.
While each project has different initiatives and goals, we’ve been able to successfully deliver and surpass each benchmark set by the previous years. Most recently, our campaign for Heart Pledge Day broke records by generating over $349,000 in donations towards cardiac care through a dedicated omnichannel marketing approach.
YEG Digital - Digital Marketing
YEG Digital is a web development company that builds intuitive websites for customers across Canada and Internationally.
Project Goals.
YEG Digital came to us with a handful of web clients that were looking to expand their reach and profit through digital marketing with their new website design. These clients needs ranged from ecommerce development, healthcare revenue streams and local service based business marketing.
The Results
We successfully managed 10+ of their clients to ensure their digital marketing needs were met. From digital strategy, implementation and reporting analytics, we were able to bring in a substantial increase to numerous national and international businesses all while building our relationship with YEG Digital.
"Their campaigns yielded excellent results. Parilon Digital solved many difficult problems to ensure project goals were met across all of our client's needs" - YEG Digital Team
Anthem Creative - Digital Marketing
Anthem Creative is a creative agency based in Edmonton that provides top-notch creative, branding, web development and project managing skills to clients across Canada
Project Goals.
Anthem Creative is a master agency with their creative team’s abilities. Their skills attract and connect customers to every brand they work with – they just needed the platforms and expertise to get their work out there.
They needed us to work with them on a number of projects to bring their creative work to life across a wide array of digital platforms from small to medium businesses and government agencies.
The Results
Whatever the unique project’s need, we were able to build a concrete foundation of digital strategy and execute it across Facebook, Google, YouTube, Mailchimp and beyond. From implementation with Google Tag Manager to track every click on a website, to building ecommerce funnels that convert effectively and in real-time. We took their creative, packaged it digitally and hit profit, sales, and engagement benchmarks they needed to develop ongoing business relationships.
"While the work is ongoing, the engagement thus far extremely pleases the clients. The company lauds Parilon Digital for their creativity and knowledge of the clients' offline marketing, allowing them to develop a spectacular digital strategy. They are professional, timely, and communicative." The Anthem Creative Team
Edmonton Airshow - Social Media Marketing
The Edmonton Air show is arguably the most exciting summer event in the city. With unique aircraft from across North America attending, and a wide list of other attractions, it's an event not to be missed.
Project Goals.
The Edmonton Air Show needed to increase their ticket sales for the event through their website. While the event is well known and a popular attraction for locals, the event was loosing traction against other summer events in the Festitval City.
The Results
We worked with Focus Communications to build eye-catching and engaging creative to launch across Facebook and Instagram to targeted audience segments. By segmenting past customers, lookalike audiences, remarketing lists, custom tag manager optimizations and digital contests, we were able to increase their overall ticket sales from the previous year while reducing the average cost-per-ticket from historical averages.
Quikcard - Digital Marketing
Quikcard offers innovative, comprehensive benefits solutions and a full range of group insurance products designed around Canadian companies and their employees.
Project Goals.
Quikcard built an interactive new website with a digital funnel system to drive company insurance and benefits policies. They needed to compete with local small business insurers to conquest new prospective customers. With a focus on low-funnel traffic opportunities they opted to work with us for Google Ads management.
The Results
We completely setup their website for proper analytics and event tracking for each engagement a prospective user took on their site. From there, we built a foundational Google Ads PPC account that maximized conversions for SMBs looking for benefit and insurance packages. By tracking clicks, conversions, form submissions and phone calls we were able to increase their local market share and provide a key positive ROI from our PPC strategies, management and optimization.
Toby Creek Adventures - Digital Marketing
Toby Creek Adventures is a snowmobile and ATV adventure company based in Banff and Invermere. They've been providing high alpine back-country mountain experiences for over 24 years and have customers from around the globe travel directly to hit the powder or the Canadian mountain trails for a taste of adventure.
Project Goals.
Toby Creek Adventures originally came to us for an audit on their current accounts. They were unsure about the level of success their current digital manager was providing and needed a expert internal audit across their website tracking systems, Google Ads management, and Social Media Marketing.
The Results
Our audit found thousands of dollars in improper spend across their Google Ads and Social Media platforms. We were able to save them a massive amount of wasted ad spend. Post-audit, they hired us to manage their digital marketing and we've increased their conversions by 40% across their digital platforms, all while reducing their overall ad spend.
"Parilon Digital saved us a significant amount of money in wastage and successfully optimized the booking funnel. Their team was knowledgeable and had a very effective workflow." - Toby Creek Adventures Team
Grindstone Theatre - Google Ads Management
Grindstone Theatre is a non-profit organization founded in 2011 which aims to create professional opportunities for emerging artists through high quality productions. Grindstone’s shows have toured internationally and performed to sell out audiences both in Edmonton and abroad.
Project Goals
Grindstone Theatre came to Parilon Digital looking to grow their brand awareness, ticket sales and foot traffic for their theatre shows.
Our Solution:
As a non-profit we were able to partner them with the Google Grants program which allocated them with over $120,000 in annual advertising spend on the Google Ads network.
Once successfully securing their $120,000 in ad spend we began managing their account across search campaigns.
The Results:
With our ongoing management and optimization of their Google Ads accounts we were successfully able to drive visibility, brand awareness and overall conversions. Since partnering with Parilon Digital, we have increased their ticket sales, foot traffic and visibility in the local market as well as across the country for their tour dates.
"The campaign has been successful, getting thousands of profits for free, thanks to Parilon Digital. They continue to support the client's goal with quick and effective results." - The Grindtone Theatre Team
NAIT - Instructing CDMK100
Our team has partnered with NAIT to help instruct their CDMK100 digital marketing course for Digital Marketing Professional Certification.
A few of the highlights include:
● Instructing students on key digital marketing concepts across PPC, SEO, social media advertising, email marketing and more
● Overseeing up to 30 students per course launch.
● Managing a combination of pre-built and personal developed coursework to maximize student development.
● Co-presenting information sessions for prospective students with other NAIT instructors.
Genesis Aviation - Digital Marketing
Project Goals.
As a private and charter plane company based out of Alberta and serving flights across Canada, Genesis Aviation was looking for a digital marketing team to take over their Google Ads account and grow their presence and conversion rate from their previous vendor.
Our Solution.
We overhauled the account from their previous vendor from the ground up. By building a core foundation of success, conversion tracking and proper optimization, we aimed to ensure Genesis was able to validate their spend, increase their brand equity and generate more booking.
The Results.
After the first month we took their historical 1% conversion rate and increased that to over 15% with the same original budget in the extremely competitive aviation industry. Through dedicated location targeting and optimization techniques, we've been able to make Genesis Aviation the most visible private airline in search across select cities in Western Canada.
Align Orthodontics - Digital Marketing
Project Goals.
Align Orthodontics needed to grow their inbound customers through lead generation across their orthodontic practice. As a new-to-digital client we had to come up with a solution built from the ground-up that produced numerous high-quality leads.
Our Solution.
We built, optimized and managed a robust Google Ads accounts to drive conversions to their clinics across multiple locations in the city.
The Results.
In the course of a year our Google Ads campaigns generated massive lead rates across their locations. Broken down to engaged phone calls and online lead submissions we drove over 450 hard conversions for their team. With proper development and account optimization we were able to drive down average cost per lead at $35 which is significantly lower than the industry average in the dental vertical.
"Ever since the collaboration with Parilon Digital started, the client has been able to observe a steady increase in patients and tap more leads they may never have reached otherwise. The team is incredible to work with. Their communication is clear and concise. They are personable and friendly." - The Align Orthodontics Team
Sorrentino's Restaurant Group - Digital Marketing
Sorrentino's Restaurant Group is an Edmonton staple in Italian cuisine. With over 35 years in business and hosting their fine dining menus across 8 locations, the group has made an impact in the prairie region that's unparalleled.
Project Goals.
Sorrentino's Restaurant Group originally came to Parilon Digital looking to grow the impact of their Garlic Fest - now in it's 30th year, the event that spans a month delivers custom garlic-inspired menu items with a portion of the proceeds supporting local charity initiatives. We've also worked with the team for Garlic Fest multiple years in a row as well as supported their digital marketing initiatives across multiple locations for general conversion optimization and brand awareness.
The Results
Our digital ads across Facebook and Google Ads effectively drove restaurant bookings and brand awareness across their multiple locations in the greater Edmonton area. As a successful mark, the Sorrentino's team has continued to work with Parilon Digital on several events in a longterm partnership.
Caregivers Alberta - Google Ads Management
Caregivers Alberta provides resources, support and education to help people caregiving for family members or friends. Our services are wide-ranging because so are the needs of caregivers: from our caregiver support line; to one-on-one coaching and peer support groups to our award-winning Caregiver education program, COMPASS. We serve caregivers and healthcare professionals all across Alberta. We are continually expanding our award-winning programs and supports, developing them in response to caregivers’ evolving needs. More than that: we’re also giving caregivers the tools and resources they need to be more confident, resilient and to ultimately enjoy the caregiving journey.
Project Goals
Caregivers Alberta came to Parilon Digital looking to grow their brand awareness, calls and registrations for their classes and sessions.
Our Solution:
As a non-profit we were able to manage their Google Grants program which allocated them with over $120,000 in annual advertising spend on the Google Ads network.
We audited their accounts from a previous vendor and got to work implementing the changes to grow their visibility and conversions
The Results:
With our ongoing management and optimization of their Google Ads accounts we were successfully able to increase their traffic by 40% as well as properly integrate conversion tracking, provide website optimization opportunities and increase their inbound calls and session sign ups by 15%.
"The team suggested new, feasible marketing opportunities. Engagement with the target audience has increased through avenues such as a website and newsletter. A thorough team, Parilon expertly teaches new skills through mentorship. They are adaptable, client-oriented, and focused on the end goals." - Caregivers Alberta Team
Akribis Leather - Digital Marketing & Ecommerce
Akribis Leather is a custom toolbelt manufacturer that have sold their belts around the world to Tradesmen looking for a product that will work as hard as they do.
Project Goals
Akribis needed a robust digital marketing e-commerce strategy to drive sales across the world as their production ramps up.
Our Solution:
We built a dynamic funnel via Facebook marketing that captured prospecting customers as well as ensuring returning users were linked with the products they needed.
We then linked product catalogues that dynamically pull product views linked to each individual user to drive purchases. Through direct Google Tag Manager implementation, core audience building and lookalike segmentation through a dedicated funnel, we maximized their sales at minimal ad spend.
The Results:
Since coming onboard and advertising with Akribis Leather we’ve consistently delivered an amazing 5,000% return on ad spend through targeted digital measures. The ROI continues to climb as we develop core audiences that relate directly to the brand’s value proposition and product. We’ve also successfully driven product launch events through digital ads where products have sold-out in 6 hours or less for every launch we’ve worked with them on.
"With Parilon Digital's help, we have been able to hit new ROAS records for a number of our launches. A reliable partner, the team is consistent in delivering top-notch results. They communicate well and regularly provide reports to ensure a transparent and seamless process." - The Akribis Leather Team
Pivotal Physiotherapy - Google Ads Management
Project Overiew.
Pivotal Physiotherapy came to Parilon Digital looking to increase their digital marketing aquisition rate for new customers across their four locations in the greater Edmonton area.
Our Solution.
By creating hyper-targeted Google Search ads we were able to grow their inbound lead development for locals searching for the right physiotherapist. Dynamic location targeted ad strategies helped lower their overall ad costs while increasing their bottom line profitability.
For easy management, leads were generation off direct phone calls from ads, form submissions and users searching for locations to the nearest physiotherapist on Google Maps.
The Results.
In just 3 months we turned around their standard advertising account to a lead generating machine growing their overall conversions by 85% across four locations.
"Thanks to Parilon Digital's efforts, the Google Ads conversion rate has increased. They communicated frequently via email and had monthly virtual meetings. The team took the time to deliver the project smoothly and successfully." - The Pivotal Physiotherapy Team
CommAlert - Digital Marketing
The CommAlert Group is an emergency communications company that specializes in the safety and healthcare sectors. They also offer business call answering services to virtually any size or type of business. CommAlert has assisted businesses and communities by delivering emergency response and call centre services for 25 years.
Project Goals.
CommAlert needed to increase their inbound lead generation for the sales team to aquire new call handling clients across the Canadian market in various markets from Work Alone solutions to Virtual Assistant requests for the medical industry.
Our Solution.
We custom-built an overhaul of their current Google Ads account to ensure CommAlert not only maximized their inbound lead potential, but also lowered their overall costs month over month. Each campaign was hyper-targeted by location, keyword and optimized down to the device level for users on their desktop or mobile device. We also paired the account with a custom bid strategy to ensure high-value prospective customers submitted leads.
The Results.
With our ongoing management and optimization we've been effectively able to lower the cost-per-click and cost-per-aquisition for industry-leading return on ad spend across Lone Worker Industries, Dental, Medical, Contractors and more for an ongoing return on ad spend over the course of our 2 year partnership.
"Parilon Digital's efforts have pushed inbound ad-driven lead volumes beyond organic leads. These opportunities also match up well with the client's target audiences. The team is quick to adjust their approach and has shown that they care about addressing the root causes of problems to reach goals." CommAlert Team
Independent Jewellers - Digital Marketing
More details to come!
Reviews
the project
Digital Marketing for Optometry Clinic
"Parilon Digital is reliable and super pleasant to work with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner of an Optometry Clinic. We offer complete eye care from eye exams to selling prescription glasses and contact lenses. I am the owner of the Edmonton location and I collaborate with my partner who owns the Beaumont location.
For what projects/services did your company hire Parilon Digital, and what were your goals?
We understood that digital marketing and our online presence was becoming more and more important. We were looking to be top in online searches and to have a website that was more modern. As we do not specialize in this, we needed someone to guide us in this path and to allow us to make educated decisions. We had hired a different agency to assist us with this. This agency fell short of our expectations and so hired Parilon Digital in place.
How did you select this vendor and what were the deciding factors?
When we were auditing our interaction with the previous agency, we had Parilon Digital consult for us and to give us their feedback on the process. Right away, it became clear that how Parilon Digital conducted its analysis and how it is very transparent with the results was much more aligned with our expectations and values.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
First we communicated our general ongoing needs in terms of our online presence. This included ongoing monitoring and adjustment of our SEO's, implementation of Google marketing strategies, as well as an update and maintenance of our website.
How many resources from the vendor's team worked with you, and what were their positions?
We worked directly with Lowell. He is the director.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We maintain the highest visible position for common search terms regarding our business.
How effective was the workflow between your team and theirs?
We had in-person reviews once a month. With COVID, we have moved to online meetings. Lowell is always incredibly responsive to text messages and emails. He is fantastic with follow ups and follow throughs.
What did you find most impressive or unique about this company?
Parilon Digital is reliable and super pleasant to work with. Lowell gives us information in a way that is understandable and presents solutions to problems in a timely manner.
Are there any areas for improvement or something they could have done differently?
I have no suggestions that come to mind.
the project
SEO for Wholesale Heating Company
"They listen carefully and fulfill all of our requirements."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner of a wholesale heating company supplying contractors and end-users with parts and equipment for heating jobs throughout Canada and abroad.
For what projects/services did your company hire Parilon Digital, and what were your goals?
We had recently launched a new e-commerce site and wanted a company to help with SEO to help with the new website.
How did you select this vendor and what were the deciding factors?
We searched through a few company's locally and and narrowed it down to Parilon Digital once we realized the professionalism and service they could provide us.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Parilon Digital helped us with SEO. We first were presented their strategy for approval. Afterward, the team started working on increasing our rankings on our desired keywords. Then to track our metrics Parilon Digital also created a Google Analytics dashboard. Once everything was set up we have regular meetings to go over the progress and tweak/change things based on monthly results and reporting.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with our account manager.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We have seen an increase of orders through our site and phone call wise. There has been a very noticeable increase of new customers directly related to this and most times are repeat customers.
How effective was the workflow between your team and theirs?
We have discussions at least once a month to go over our performance. If we have any questions or concerns they answer promptly and professionally.
What did you find most impressive or unique about this company?
We were impressed with their professionalism and ease to work with. They listen carefully and fulfill all of our requirements.
Are there any areas for improvement or something they could have done differently?
Nothing that I've encountered.
the project
Google Ads for Nonprofit Theater Company
"They were able to secure us thousands of dollars worth of free marketing for our nonprofit organization."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Grindstone Theatre Society is a non-profit theatre company that is multi-faceted in our efforts. I am the General Manager
For what projects/services did your company hire Parilon Digital, and what were your goals?
We were looking to add Google Adwords into our repertoire of on-going marketing, but we knew nothing about it.
How did you select this vendor and what were the deciding factors?
We were suggested to Lowell from Parilon Digital through mutual friends locally in Edmonton and he had already been aware of our organization.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We wanted to set up multiple targeted Adwords to connect with our region and drive traffic both to our website and permanent location. We consulted together, and figured out what would be best for getting as much traction as possible for the different areas of our organization.
AND Lowell at Parilon explained that he would be able to apply for Google Grants to get us thousands of dollars with of FREE marketing spend.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with one account manager.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The Google Adwords have been very successful, driving traffic through Google searches in our area. hey were able to secure us thousands of dollars worth of free marketing for our nonprofit organization.
How effective was the workflow between your team and theirs?
So fast and easy, it's wild.
What did you find most impressive or unique about this company?
Simple, quick, targeted. No extra hours or fees, just accomplishing our desired tasks with care and precision.
Are there any areas for improvement or something they could have done differently?
None
the project
Google & Facebook Ads for Emergency Comms Co
"It was refreshing to have someone care about the root problems and goals that we were working together to accomplish."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Projects Administrator for an emergency communications company that provides communications services across North America
For what projects/services did your company hire Parilon Digital, and what were your goals?
We were looking to increase our inbound lead traffic to our company and needed a full-stack digital marketing agency to help get us there. They focused on Google Ads and Facebook ads to help us reach our goals. The overall plan was to increase our conversion lead rates on our website through digital ads.
How did you select this vendor and what were the deciding factors?
We searched online for a digital marketing agency and had heard positive reviews for Parilon Digital from referrals and other businesses in the industry.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We initially worked together in a discovery process to optimize our website through on-page conversion optimization to ensure inbound ad traffic had the best opportunity to convert. From there our digital strategy was created to reflect our goals and target customer across Google Ads and Facebook. They created the accounts from scratch and provided ongoing optimization and success reports monthly.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with their Digital Director to ensure everything moved along smoothly and effectively.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Since working with Parilon Digital, our inbound ad-driven leads have exceeded our organic leads across the board. The leads accurately match up with our target audiences and customer industries.
How effective was the workflow between your team and theirs?
Any time we needed a hand, their team was there. We typically ran monthly meeting reviews, but if there were any quick adjustments they made time to help us out.
What did you find most impressive or unique about this company?
We felt like we were a real partner and not just another client. It was refreshing to have someone care about the root problems and goals that we were working together to accomplish.
Are there any areas for improvement or something they could have done differently?
Reporting was great, but it would be nice to have some additional branding items on reporting so we can share as needed.
the project
Digital Marketing for Marketing Agency
"Parilon Digital consistently delivers incredible results with supreme professionalism."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Account Manager for Anthem Creative, a marketing agency that works with a variety of clients from non-profit to corporate.
For what projects/services did your company hire Parilon Digital?
We hired Parilon Digital to run Google and Facebook ads for a number of our clients who are looking to expand their reach and sales.
How did you select this vendor?
We found them online and chose them because of their excellent reviews and the fact that they were local.
Describe the scope of their work in detail.
Parilon Digital manages Google and Facebook accounts for a number of our clients. They take care of strategy and audience selection through to monthly reporting. Their digital director will regularly meet one on one with our clients to walk through their results and explain any questions they may have.
What was the team composition?
I've worked closely with the Digital Director at Parilon, and they have worked closely with our in house creatives.
Can you share any outcomes from the project that demonstrate progress or success?
We have regularly hit new return on ad spend records for a number of our clients with the help of the team at Parilon. With one account alone we saw a ROAS of more than 1000%. We know this isn't typical, but just goes to show the expertise that Parilon offers.
How effective was the workflow between your team and theirs?
We communicate regularly through Slack on any ongoing projects we have. They are quick to respond and send regular reports that are easy to read and highlight all the important metrics we need to best serve our clients.
What did you find most impressive about this company?
From start to finish on each project we onboard, Parilon Digital consistently delivers incredible results with supreme professionalism.
Is there any area for improvement or anything that could have been done differently?
There is nothing that I can think of that could improve our experience with Parilon Digital. f you are looking for help taking your ads to the next level, then look no further than Parilon Digital.
the project
Social Media Marketing for Digital Marketing Agency
"The level of expertise and timeliness of the work is nothing short of amazing."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the owner of a digital marketing agency. We offer a wide variety of digital marketing services to clients across multiple different industries.
For what projects/services did your company hire Parilon Digital, and what were your goals?
We had acquired too many clients to fulfill all of our work internally, so we began outsourcing some of the work to Parilon Digital. Specifically, we outsourced a lot of Google Ads, Facebook Ads, web design, email marketing, and digital audits to them. Our goals were to deliver our clients the same exceptional work that we were able to produce internally.
How did you select this vendor and what were the deciding factors?
I received a recommendation to Parilon Digital through a friend who had worked closely with them in the past. They absolutely raved about the team, so after interviewing them and reviewing the cost structure, I decided to follow suit.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
As previously mentioned, I have worked with them on an ongoing basis on a variety of different projects for clients across a multitude of industries. The process starts by clearly outlining budgets, objectives, and deliverables. The team at Parilon then puts together a timely proposal, which our team reviews and almost always approves with little to no revisions. After that, logistics are sorted and the team at Parilon gets to work right away. In terms of tools, they have used Google Ads, Facebook Ads, SEMRush, MailChimp, Wordpress, etc.
How many resources from the vendor's team worked with you, and what were their positions?
We mainly worked with an account manager, who has been phenomenal.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The work that Parilon Digital has done has been extraordinary. They almost always deliver fantastic results that our clients are satisfied with on a consistent basis.
How effective was the workflow between your team and theirs?
It has been extremely effective. Email communication is excellent, responsiveness is top-notch, and regularly scheduled meetings and reports keep everything on track.
What did you find most impressive or unique about this company?
The level of expertise and timeliness of the work is nothing short of amazing. If you're looking for experts in digital, look no further than Parilon.
Are there any areas for improvement or something they could have done differently?
Initially, they didn't have a ton of variation when it came to creative styling, but that has since changed and every piece of creative is very unique.
the project
E-Commerce Product Launch for Media Agency
"It's a joy to work with them, knowing that at least the marketing side of things will go smoothly."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a Wordpress Designer and Developer for a medium sized design and media agency, with a focus on branding, designing and building client websites as well as providing ongoing support.
For what projects/services did your company hire Parilon Digital, and what were your goals?
Parilon Digital was hired to help us achieve very aggressive launch goals with a new product launch, with the goal of selling 10,000 units by year end. Parilon leveraged Facebook and Instagram ads, as well as Google campaigns as we built the brand up from scratch.
Parilon is our go-to agency for a wide variety of client campaigns and product launches, and it's no wonder why when they can get such great results right out of the gate, with no existing platform or social media presence.
How did you select this vendor and what were the deciding factors?
We searched and interviewed several marketing specialists, as well as sourcing our recommendations from trusted colleagues and peers. Parilon digital was referred to us by two different individuals, each with glowing reviews and proof of expertise.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
We worked with Lowell from Parilon, who weighed in on the project from almost the beginning, helping guide us towards building landing pages that were more likely to convert, as well as defining overall social media and google marketing strategy.
From design through implementation and ongoing optimization, Lowell was with us every step of the way. Parilon consistently provided feedback and recommendations on how we could improve our assets to get better results, and Lowell in particular was excellent in reviewing results with us as well as pivoting whenever needed.
How many resources from the vendor's team worked with you, and what were their positions?
We worked primarily with Lowell, Parilon founder and lead strategist / ceo.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Unfortunately I can't share the exact results of our campaigns as the information is highly proprietary, however I can share that Parilon helped us exceed our own benchmarks and we are exceptionally pleased with the results delivered by both Parilon and Lowell.
How effective was the workflow between your team and theirs?
Exceptional. The Parilon team was consistently available on Slack (our preferred communication tool) for questions and was always quick to respond to any enquiries, as well as providing us with ongoing status updates and recommendations. Every communication was responded to very thoroughly and in a very timely manner.
What did you find most impressive or unique about this company?
Can I say everything? Parilon has managed digital marketing and advertising campaigns for so many different industries that they were able to not just knock our campaigns out of the park, but help us do a better design and copywriting job to ensure we got the results we wanted.
We've since worked with Parilon on other campaigns, and no matter the niche or client, they are able to pivot and meet us exactly where we are. It's a joy to work with them, knowing that at least the marketing side of things will go smoothly :)
Are there any areas for improvement or something they could have done differently?
Not really, though maybe Lowell and the Parilon team might want to set better boundaries to protect their time (from us and other clients). We're certainly not complaining, but there were several times where we reached out about non-urgent item after regular working hours or on a weekend and Lowell responded immediately.
EXCELLENT customer service, but maybe they've led us to expect TOO much (though they always deliver).
the project
Digital Marketing & Analytics for Orthodontic Practice
"I've been most impressed with the responsiveness of their work and the lack of need for supervision."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Marketing & Communications Coordinator for an orthodontic practice.
For what projects/services did your company hire Parilon Digital?
While we have always relied on our experience, reputation and word of mouth for much for building our brand we were looking to attract a larger patient base and track these stats with detailed analytics.
What were your goals for this project?
Our goal was to reach a larger patient base and have the stats to tell us who they are and what methods were successful in acquiring these new leads to potential patients.
How did you select Parilon Digital?
Initially and online search which resulted in leads to several companies. Follow-up phone calls were the deciding factor when choosing Parilon Digital.
Describe the scope of their work in detail.
While we do much of our marketing in-house, Parilon Digital was tasked to set-up Google Ads and Sponsored Social Media ads. They designed and manage all of the target audiences, keywords and prepare monthly reports back to our team.
What was the team composition?
I work directly with Lowell. I'm not sure how many others he has on the team.
Can you share any outcomes from the project that demonstrate progress or success?
Over the last several months we have seen a steady increase in patients who have found us through an online search as opposed to traditional referral sources such as dental partners or family referrals. This has allowed us to reach patients who we may never have reached otherwise.
How effective was the workflow between your team and theirs?
Lowell has been incredible to work with. Most of our communication has been over email and phone calls with a few in person meetings as well. Communication has always been clear and concise, which I really appreciate. His responsiveness is quick and effective while always remaining friendly and personable.
What did you find most impressive about this company?
I've been most impressed with the responsiveness of their work and the lack of need for supervision. I can always see the results of what they have been working on and never have to follow-up on where we are at with a project.
They are always managing the stats and responding and planning accordingly to continue moving forward. I also really appreciate how easy they've been to communicate with.
Are there any areas for improvement?
The team and I have all been so impressed with Parilon Digital that I can't really think of any ways that they could improve. They have exceeded our expectations right from the beginning.
the project
PPC Campaign Strategy for Branding & Marketing Firm
"They're so practical. They always present recommendations with any reporting or feedback."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I own a brand and marketing strategy firm called OnPurpose. We help businesses operationalize their brands across business development, marketing, and customer experience. I am the founder and principal, and am responsible for managing clients, creating the strategic plans, and building teams to execute.
For what projects/services did your company hire Parilon Digital, and what were your goals?
CommAlert offers services that have benefits across many industries. With COVID-19, CommAlert can replace a lot of the communication and monitoring services for people working in remote locations on their own (lone worker monitoring, call answering, appointment booking, etc). We wanted to create focused campaigns that would generate leads for specific industries.
How did you select Parilon Digital and what were the deciding factors?
I was referred to Parilon from a design & web agency and the three of us (companies) worked together on the project. Parilon was an easy decision because of their pragmatic approach, their logical and ongoing recommendations and reasonable pricing.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Our engagement started with research and discovery, understanding exactly what the client wanted to achieve, what sectors were the most profitable for him, and where we could show the most value with his company's value prop. We then came back with a few recommendations for our plan, based on keyword research, competitive analysis, and cost research.
We narrowed down our goals and approach to three distinct audiences and start building the landing pages with Parilon's input on conversion and best practices for digital. Parilon then built their keywords, ads budget, and ad sets, which we all gave feedback and the client approved. We started running the ads, and Parilon started giving quick feedback based on performance - what to tweak on the landing pages, how to adjust the budgets, etc.
We saw very quick results with three conversions in the first few weeks. The client continues to receive monthly updates and recommendations. This is their first digital campaign and they are extremely happy with the results.
How many people from the vendor's team worked with you, and what were their positions?
One - we worked directly with Lowell, the digital director.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We have been getting phone calls and form fills directly from the landing pages and ads. The landing pages are not on the site navigation, so these are all coming from the work Parilon is doing.
Describe their project management style, including communication tools and timelines.
Regular short meetings with a good agenda, ongoing reporting always with recommendations. We have been using G Suite and Google Data Studio.
What did you find most impressive or unique about this company?
They're so practical. They always present recommendations with any reporting or feedback, and they provide a lot of information to back up the recommendations but without burying those in overly designed & complicated presentations. So easy to work with!
the project
Digital Marketing Strategies for Marketing Consulting Agency
"They took a fresh approach to help create a complete marketing strategy."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner of an Edmonton Based Marketing and Small Business Consulting Agency. We focus on helping clients with their overall marketing and strategy as well as assisting in automating their businesses and workflow.
For what projects/services did your company hire Parilon Digital?
My client was looking for a complete marketing strategy and we partnered with Parilon Digital for their help in developing and implementing the digital marketing and SEO piece of the marketing plan. We needed to seamlessly integrate the client's offline marketing with their digital presence.
What were your goals for this project?
Our goal was to take the client's haphazard previous marketing and create a completely new marketing solution that focused on offline, traditional marketing as well as a robust digital online presence.
How did you select Parilon Digital?
I was recommended to Parilon Digital through another industry partner as I needed someone who specialized in PPC as well as social media advertising. I also needed someone who would work with our traditional marketing efforts and translate them into successful online campaigns. Parilon was quick to jump on board and meet with my client to clearly communicate how they could help their business succeed.
Describe the scope of their work in detail.
We started with a quick discovery call to orient Parilon with what the client's overall goals were. From there, Parilon took what was currently being done from the client's website and offline marketing and put together a strategic proposal on how to create and amplify their digital presence. We reviewed this strategy with the client and outlined a 6-month implementation plan where we would build their online presence through organic and paid digital efforts. Parilon worked in conjunction with the client as well as our company to ensure all tasks we being completed and we were all clear on the goals and objectives of what we were doing.
What was the team composition?
The main team consists of a team member from Parilon, myself, the client, and the client's in house designer,
Can you share any outcomes from the project that demonstrate progress or success?
We've just begun rolling out the digital strategy, but the communication and ease of working with Parilon has made both myself and our client extremely happy. Parilon is professional and timely in all communication and implementation and I look forward to continuing to work with them.
How effective was the workflow between your team and theirs?
Parilon was happy to jump into the client's preferred method of communication with consists of a slack channel for daily communication, Microsoft online teams meeting for video meetings, and a basecamp project management centre.
What did you find most impressive about this company?
Parilon's knowledge and creativity in blending the client's offline marketing with a well thought out digital strategy were impressive. My experience has been that not everyone is open to working between traditional and digital marketing but this was not the case with Parilon. They took a fresh approach to help create a complete marketing strategy.
Are there any areas for improvement?
At the moment, we are very satisfied with Parilon Digital.