We create campaigns to convert and keep converting
Our Edmonton Digital Marketing Agency is passionate about the online world. We daydream about ad campaigns, new tech and coffee. We call Edmonton our home but with the power of digital we’ve helped businesses at a national and international level as well.
We’ve always been motivated to discover new things and developing novel ideas. The marketing lifestyle is the perfect incubator for the inquisitive, so it’s no surprise that most of our projects are attached in some way to connecting and enhancing consumer experiences.
If you have a project that you’d like to talk about, get in touch and let’s see how we can work together to change your business for the better.
Focus
Portfolio
University Hospital Foundation, YEG Digital, Anthem Creative, Edmonton Air Show, Prairie College, Quickcard, Caregivers Alberta, Toby Creek Adventures, Overhaul, Toby Creek Adventures, The Dinner Factory, TruFresh Meals, Akribis Leather, Sojourne Wellness, Avalon Dental, Grindstone Theatre
Akribis - Ecommerce
Project Goals
Akribis needed a robust digital marketing e-commerce strategy to drive sales across the world as their production ramps up.
Our Solution:
We built a dynamic funnel via Facebook marketing that captured prospecting customers as well as ensuring returning users were linked with the products they needed.
We then linked product catalogues that dynamically pull product views linked to each individual user to drive purchases. Through direct Google Tag Manager implementation, core audience building and lookalike segmentation through a dedicated funnel, we maximized their sales at minimal ad spend.
The Results:
Since coming onboard and advertising with Akribis Leather we’ve consistently delivered an amazing 5,000% return on ad spend through targeted digital measures. The ROI continues to climb as we develop core audiences that relate directly to the brand’s value proposition and product. We’ve also successfully driven product launch events through digital ads where products have sold-out in 6 hours or less for every launch we’ve worked with them on.
University Hospital Foundation - Digital Marketing
Project Goals.
The University Hospital Foundation needed to grow their donation rates and support life-changing healthcare programs. These programs support initiatives like increasing their world-class Cardiac Care developments, bio-tech related to limb replacement and public health initiatives for pandemics like COVID-19.
Our Solution.
We been consistently providing key digital strategies across Google, YouTube, Facebook and Email for the University Health Foundation. By providing an omnichannel approach we’ve been able to track user engagement and lifetime donation value to ensure we’re providing the best methods of delivering public health information as well as increasing donation amounts.
The Results.
While each project has different initiatives and goals, we’ve been able to successfully deliver and surpass each benchmark set by the previous years. Most recently, our campaign for Heart Pledge Day broke records by generating over $349,000 in donations towards cardiac care through a dedicated omnichannel marketing approach.
YEG Digital - Digital Marketing
Project Goals.
YEG Digital came to us with a handful of web clients that were looking to expand their reach and profit through digital marketing with their new website design. These clients needs ranged from ecommerce development, healthcare revenue streams and local service based business marketing.
The Results
We successfully managed 10+ of their clients to ensure their digital marketing needs were met. From digital strategy, implementation and reporting analytics, we were able to bring in a substantial increase to numerous national and international businesses all while building our relationship with YEG Digital.
Anthem Creative - Digital Marketing
Project Goals.
Anthem Creative is a master agency with their creative team’s abilities. Their skills attract and connect customers to every brand they work with – they just needed the platforms and expertise to get their work out there.
They needed us to work with them on a number of projects to bring their creative work to life across a wide array of digital platforms from small to medium businesses and government agencies.
The Results
Whatever the unique project’s need, we were able to build a concrete foundation of digital strategy and execute it across Facebook, Google, YouTube, Mailchimp and beyond. From implementation with Google Tag Manager to track every click on a website, to building ecommerce funnels that convert effectively and in real-time. We took their creative, packaged it digitally and hit profit, sales, and engagement benchmarks they needed to develop ongoing business relationships.
Edmonton Airshow - Social Media Marketing
Project Goals.
The Edmonton Air Show needed to increase their ticket sales for the event through their website. While the event is well known and a popular attraction for locals, the event was loosing traction against other summer events in the Festitval City.
The Results
We worked with Focus Communications to build eye-catching and engaging creative to launch across Facebook and Instagram to targeted audience segments. By segmenting past customers, lookalike audiences, remarketing lists, custom tag manager optimizations and digital contests, we were able to increase their overall ticket sales from the previous year while reducing the average cost-per-ticket from historical averages.
Quikcard - Google Ads
Project Goals.
Quikcard built an interactive new website with a digital funnel system to drive company insurance and benefits policies. They needed to compete with local small business insurers to conquest new prospective customers. With a focus on low-funnel traffic opportunities they opted to work with us for Google Ads management.
The Results
We completely setup their website for proper analytics and event tracking for each engagement a prospective user took on their site. From there, we built a foundational Google Ads PPC account that maximized conversions for SMBs looking for benefit and insurance packages. By tracking clicks, conversions, form submissions and phone calls we were able to increase their local market share and provide a key positive ROI from our PPC strategies, management and optimization.
Toby Creek Adventures - Digital Marketing
Toby Creek Adventures is a snowmobile and ATV adventure company based in Banff and Invermere. They've been providing high alpine back-country mountain experiences for over 24 years and have customers from around the globe travel directly to hit the powder or the Canadian mountain trails for a taste of adventure.
Project Goals.
Toby Creek Adventures originally came to us for an audit on their current accounts. They were unsure about the level of success their current digital manager was providing and needed a expert internal audit across their website tracking systems, Google Ads management, and Social Media Marketing.
The Results
Our audit found thousands of dollars in improper spend across their Google Ads and Social Media platforms. We were able to save them a massive amount of wasted ad spend. Post-audit, they hired us to manage their digital marketing and we've increased their conversions by 20% across their digital platforms, all while reducing their overall ad spend.
Reviews
the project
Digital Marketing & Analytics for Orthodontic Practice
"I've been most impressed with the responsiveness of their work and the lack of need for supervision."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Marketing & Communications Coordinator for an orthodontic practice.
For what projects/services did your company hire Parilon Digital?
While we have always relied on our experience, reputation and word of mouth for much for building our brand we were looking to attract a larger patient base and track these stats with detailed analytics.
What were your goals for this project?
Our goal was to reach a larger patient base and have the stats to tell us who they are and what methods were successful in acquiring these new leads to potential patients.
How did you select Parilon Digital?
Initially and online search which resulted in leads to several companies. Follow-up phone calls were the deciding factor when choosing Parilon Digital.
Describe the scope of their work in detail.
While we do much of our marketing in-house, Parilon Digital was tasked to set-up Google Ads and Sponsored Social Media ads. They designed and manage all of the target audiences, keywords and prepare monthly reports back to our team.
What was the team composition?
I work directly with Lowell. I'm not sure how many others he has on the team.
Can you share any outcomes from the project that demonstrate progress or success?
Over the last several months we have seen a steady increase in patients who have found us through an online search as opposed to traditional referral sources such as dental partners or family referrals. This has allowed us to reach patients who we may never have reached otherwise.
How effective was the workflow between your team and theirs?
Lowell has been incredible to work with. Most of our communication has been over email and phone calls with a few in person meetings as well. Communication has always been clear and concise, which I really appreciate. His responsiveness is quick and effective while always remaining friendly and personable.
What did you find most impressive about this company?
I've been most impressed with the responsiveness of their work and the lack of need for supervision. I can always see the results of what they have been working on and never have to follow-up on where we are at with a project.
They are always managing the stats and responding and planning accordingly to continue moving forward. I also really appreciate how easy they've been to communicate with.
Are there any areas for improvement?
The team and I have all been so impressed with Parilon Digital that I can't really think of any ways that they could improve. They have exceeded our expectations right from the beginning.
the project
PPC Campaign Strategy for Branding & Marketing Firm
"They're so practical. They always present recommendations with any reporting or feedback."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I own a brand and marketing strategy firm called OnPurpose. We help businesses operationalize their brands across business development, marketing, and customer experience. I am the founder and principal, and am responsible for managing clients, creating the strategic plans, and building teams to execute.
For what projects/services did your company hire Parilon Digital, and what were your goals?
CommAlert offers services that have benefits across many industries. With COVID-19, CommAlert can replace a lot of the communication and monitoring services for people working in remote locations on their own (lone worker monitoring, call answering, appointment booking, etc). We wanted to create focused campaigns that would generate leads for specific industries.
How did you select Parilon Digital and what were the deciding factors?
I was referred to Parilon from a design & web agency and the three of us (companies) worked together on the project. Parilon was an easy decision because of their pragmatic approach, their logical and ongoing recommendations and reasonable pricing.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Our engagement started with research and discovery, understanding exactly what the client wanted to achieve, what sectors were the most profitable for him, and where we could show the most value with his company's value prop. We then came back with a few recommendations for our plan, based on keyword research, competitive analysis, and cost research.
We narrowed down our goals and approach to three distinct audiences and start building the landing pages with Parilon's input on conversion and best practices for digital. Parilon then built their keywords, ads budget, and ad sets, which we all gave feedback and the client approved. We started running the ads, and Parilon started giving quick feedback based on performance - what to tweak on the landing pages, how to adjust the budgets, etc.
We saw very quick results with three conversions in the first few weeks. The client continues to receive monthly updates and recommendations. This is their first digital campaign and they are extremely happy with the results.
How many people from the vendor's team worked with you, and what were their positions?
One - we worked directly with Lowell, the digital director.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We have been getting phone calls and form fills directly from the landing pages and ads. The landing pages are not on the site navigation, so these are all coming from the work Parilon is doing.
Describe their project management style, including communication tools and timelines.
Regular short meetings with a good agenda, ongoing reporting always with recommendations. We have been using G Suite and Google Data Studio.
What did you find most impressive or unique about this company?
They're so practical. They always present recommendations with any reporting or feedback, and they provide a lot of information to back up the recommendations but without burying those in overly designed & complicated presentations. So easy to work with!
the project
Digital Marketing Strategies for Marketing Consulting Agency
"They took a fresh approach to help create a complete marketing strategy."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner of an Edmonton Based Marketing and Small Business Consulting Agency. We focus on helping clients with their overall marketing and strategy as well as assisting in automating their businesses and workflow.
For what projects/services did your company hire Parilon Digital?
My client was looking for a complete marketing strategy and we partnered with Parilon Digital for their help in developing and implementing the digital marketing and SEO piece of the marketing plan. We needed to seamlessly integrate the client's offline marketing with their digital presence.
What were your goals for this project?
Our goal was to take the client's haphazard previous marketing and create a completely new marketing solution that focused on offline, traditional marketing as well as a robust digital online presence.
How did you select Parilon Digital?
I was recommended to Parilon Digital through another industry partner as I needed someone who specialized in PPC as well as social media advertising. I also needed someone who would work with our traditional marketing efforts and translate them into successful online campaigns. Parilon was quick to jump on board and meet with my client to clearly communicate how they could help their business succeed.
Describe the scope of their work in detail.
We started with a quick discovery call to orient Parilon with what the client's overall goals were. From there, Parilon took what was currently being done from the client's website and offline marketing and put together a strategic proposal on how to create and amplify their digital presence. We reviewed this strategy with the client and outlined a 6-month implementation plan where we would build their online presence through organic and paid digital efforts. Parilon worked in conjunction with the client as well as our company to ensure all tasks we being completed and we were all clear on the goals and objectives of what we were doing.
What was the team composition?
The main team consists of a team member from Parilon, myself, the client, and the client's in house designer,
Can you share any outcomes from the project that demonstrate progress or success?
We've just begun rolling out the digital strategy, but the communication and ease of working with Parilon has made both myself and our client extremely happy. Parilon is professional and timely in all communication and implementation and I look forward to continuing to work with them.
How effective was the workflow between your team and theirs?
Parilon was happy to jump into the client's preferred method of communication with consists of a slack channel for daily communication, Microsoft online teams meeting for video meetings, and a basecamp project management centre.
What did you find most impressive about this company?
Parilon's knowledge and creativity in blending the client's offline marketing with a well thought out digital strategy were impressive. My experience has been that not everyone is open to working between traditional and digital marketing but this was not the case with Parilon. They took a fresh approach to help create a complete marketing strategy.
Are there any areas for improvement?
At the moment, we are very satisfied with Parilon Digital.
the project
Strategic Digital Marketing for Creative Agency
"Even when we need last-minute changes, he's eager and ready to roll up his sleeves to get it done."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Anthem Creative helps non-profits and other organizations to amplify good online through brand, web design, strategic digital marketing and film production.
At Anthem Creative, I am the Marketing Strategist and Account Director, where I create effective strategies for our clients to boost their awareness and bottom-lines, and push projects to the finish line.
For what projects/services did your company hire Parilon Digital?
Anthem Creative has worked with Lowell at Parilon Digital for well-over a year, while I have only worked with him since February. He’s a wizard at digital marketing, and his social media, Google Ads, and Mailchimp campaigns get our clients incredible ROI and amazing results.
We’re incredibly happy with Parilon Digital and the services they provide to Anthem Creative.
What were your goals for this project?
Because we work with Parilon Digital on multiple projects, there is no single answer to this question. That said, most of the campaigns that Parilon executed have been successful or exceeded expectations.
How did you select this vendor?
Through word of mouth. Parilon Digital was contracted to another company that we were working with, and we decided to keep working with Parilon Digital after the contract was over.
Describe the scope of their work in detail.
Lowell takes our strategies and brings them to life. He structures our ad accounts and runs our ads and email campaigns while optimizing and doing A/B tests along the way. He also provides valuable feedback and incredibly detailed reports, so we know exactly how ads performed, which allows us to determine what the next steps should be.
What was the team composition?
I’ve worked closely with Lowell, and he’s a very collaborative contractor with his clients' best interests in mind. Even when he couldn’t take on one of our projects because of a non-compete clause, he suggested another highly-competent individual that could. No ego and a great team player.
Can you share any outcomes from the project that demonstrate progress or success?
With one of our clients, Lowell is consistently able to get around 6000% ROI. With only $256 in ad spend, he was able to pull over $15K in sales. This might not be attainable for all clients, but this one particular client is in a really awesome spot thanks to his expertise.
How effective was the workflow between your team and theirs?
We integrated Lowell into our internal communication software so that he can provide updates and reach out as needed. He’s very easy to get a hold of, always has a direct line of communication and is very clear and concise in his reporting.
What did you find most impressive about this company?
Lowell’s responsiveness has always been impressive. Even when we need last-minute changes, he's eager and ready to roll up his sleeves to get it done.
Are there any areas for improvement?
Lowell is a wizard.
the project
Digital Marketing Campaign for Marketing Consultancy
"The workflow has been absolutely seamless."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We provide small to mid-sized businesses with Marketing strategy, guidance, and execution. We work with a number of clients across Western Canada.
For what projects/services did your company hire Parilon Digital?
We worked with Parilon Digital on a handful of digital marketing campaigns across multiple clients.
What were your goals for this project?
Together, alongside the clients, we chose a number of metrics and goals to measure success and calculate a ROI.
How did you select this vendor?
Parilon Digital has a solid reputation in Edmonton and they've been our go-to digital marketing provider for a number of clients.
Describe the scope of their work in detail.
We set up a number of digital marketing campaigns across multiple clients. Everything was setup and linked in a flash and we started gathering results and data faster than we expected.
What was the team composition?
Parilon Digital was brought on board as a sub contractor to oversee and execute digital marketing for my clients.
Can you share any outcomes from the project that demonstrate progress or success?
It was a nice bonus to have them lay out reports for us that we could share with our clients that were easy to read and understand progress and growth. Benchmarks were achieved and clients continue to request Parilon for digital marketing initiatives based on past success.
How effective was the workflow between your team and theirs?
The workflow has been absolutely seamless. No issues.
What did you find most impressive about this company?
I was impressed by not only the knowledge but the number of solutions they offered when a client brought up a potential challenge or roadblock. They are the kind of people who bring you results and solutions, not problems. As someone who is extremely busy, it gives me peace of mind that my clients are taken care of to the standard that I hold for myself.
Are there any areas for improvement?
Not at this time. Both my clients and I have nothing but great things to say about Parilon Digital.
the project
Social Media Marketing & PPC for Gourmet Meal Prep Company
"They go out of their way to help us and go the extra mile to benefit our business."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of a TruFresh Meals, a healthy gourmet meal prep business.
What challenge were you trying to address with Parilon Digital?
We hired them for general marketing support to get our brand name out there. We wanted to target specific demographics and areas.
What was the scope of their involvement?
They manage our day-to-day social media needs, creating posts 3–4 times a week to keep people updated. They give us the post before running with it, and we give them approval. We also run specific, targeted Facebook Ads geared toward specific groups like fitness, health, and working groups in different cities. They handle our Google Ads account, too. We touch base and they go ahead with our requirements.
They’ve made structural changes to our site to improve the SEO and organic ranking. For example, if I need any pictures or meals added, they get on it very quickly.
What is the team composition?
Two people have worked with us who handle the majority of the work.
How did you come to work with Parilon Digital?
I looked online for marketing firms locally. I came across a site with reviews and ratings of several companies, and I chose them because they had a medium price with high ratings. We chatted and got a good feel from them, so we hired them.
How much have you invested with them?
We’ve paid them around $12,000.
What is the status of this engagement?
We started working together in April 2019 and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Based on the reports we’ve seen, our sales have been getting significantly higher. All of the information shows that the ads are successful with a low cost-per-click (CPC). We’re continuing business with them because we’re pleased with the results.
How did Parilon Digital perform from a project management standpoint?
We touch base on a weekly basis, so I’m always up to date and informed. They give us monthly reports on our ad spend and all the analytics attached. When they’re running anything new, they get my approval first and we’re informed on all of their organic work, too. I’ve been very happy with their response time—everything has been on schedule and no deadlines have been missed.
What did you find most impressive about them?
They go out of their way to help us and go the extra mile to benefit our business. Whenever I need something, they jump on it as quickly as possible, even if it wasn’t explicitly their job. Working with them has been a relief and very convenient because I never have to think about them taking care of the work.
Are there any areas they could improve?
No, there’s nothing to improve.
Do you have any advice for potential customers?
Be straight up with them. Let them know exactly what you’re looking for and make sure they can give you what you need. The best advice is to be on the same page and see where it goes from there.
the project
Social Media Ads for Digital Agency
"They are eager to work together in order to get the best results."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the owner of YEG Digital
For what projects/services did your company hire Parilon Digital?
Parilon Digital handled all of our client's digital marketing efforts for over a year. They managed out Google, Facebook, and Instagram Ads for 10+ client accounts.
What were your goals for this project?
Our goals are always focused on generating more leads for our clients. Parilon Digital helped us to reach that goal with every client. Ensuring ads were set up properly, tracking and reporting was perfect and clients were always happy.
How did you select this vendor?
When hiring a Digital Marketing agency for our clients, we looked to make sure the people we hired were smart, knew each platform better than we did and had a willingness to solve problems. Parilon was the only agency that we interviewed who met and exceeded all of these criteria.
Describe the scope of their work in detail.
Parilon Digital setup and managed all of our clients Google Ads, Facebook Ads, Instagam Ads, and Google Tag Manager accounts.
What was the team composition?
We worked directly with Lowell on all campaigns
Can you share any outcomes from the project that demonstrate progress or success?
We had excellent results on all the campaigns we ran with Parilon Digital
How effective was the workflow between your team and theirs?
Fantastic! We used Google Docs, Slack and Asana daily to ensure all goals were being met.
What did you find most impressive about this company?
Their willingness to solve the problem no matter how difficult it was. They are eager to work together in order to get the best results.
Are there any areas for improvement?
None
the project
SEO/PPC for Healthcare Company
"They are very attentive and patient with us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Marketing Director for Pivotal Physiotherapy. Our services include Physiotherapy and Massage Therapy.
For what projects/services did your company hire , and what were your goals?
We re-launched our Google Ads during COVID. We needed support from a trusted digital marketing agency to help us optimize and manage our ads.
How did you select this vendor and what were the deciding factors?
Was referred to Parilon Digital from our marketing consultant.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
Digital Marketing - specifically Google Ads for our multi-location company. Lowell optimized and managed our ads.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with one digital marketing manager
Can you share any measurable outcomes of the project or general feedback about the deliverables?
The Google Ads are very successful. Our ads are high quality and our conversation rate increased.
How effective was the workflow between your team and theirs?
We had monthly virtual meetings and communicated through email frequently.
What did you find most impressive or unique about this company?
Very attentive and patient with us. I felt like Lowell took his time to be thorough. He didn't rush through our questions. He was patient and not only managed our ads, but taught us along the way.
Are there any areas for improvement or something they could have done differently?
No
the project
Google Ads Management for Physiotherapy Clinic
"The team advises us on budget and they are geared towards getting results."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am an outsourced Marketing Director for two physiotherapy clinics in Edmonton and use Lowell to manage the digital marketing for both accounts.
For what projects/services did your company hire Parilon Digital?
Google ads and Facebook ads.
What were your goals for this project?
increase leads and conversions
How did you select Parilon Digital?
referral from a vendor that I hire to work on websites
Describe the scope of their work in detail.
Ongoing management of google ads campaign for 4 locations for one clinic and ongoing management of google and facebook ads for the second client with one location. monthly summary reports are provided and he is very good with explaining and teaching us how to understand and run some of the campaigns ourselves.
What was the team composition?
Marketing Director, Marketing Manager, Business Owner, Website Vendor, Google and Facebook ads vendor.
Can you share any outcomes from the project that demonstrate progress or success?
We've seen an increase in leads for one of the clients and have seen an increase in optimization for the other client.
How effective was the workflow between your team and theirs?
very effective. Lowell is very responsive.
What did you find most impressive about this company?
He is very knowledgeable, responsive and a strong teacher and communicator. The team advises us on budget and they are geared towards getting results.
Are there any areas for improvement?
not yet.
the project
Digital Marketing Management for Branding & Web Dev Company
"The depth of knowledge and ability to explain things to just about anyone was impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
At Overhaul we do not run campaigns. We do however create brands and websites for our clients. We need support in digital marketing, planning and executing campaigns.
For what projects/services did your company hire Parilon Digital?
We hired Parilon to plan and execute on various digital campaigns, primarily in PPC.
What were your goals for this project?
The various campaigns has a mixed bag of objectives. Generally speaking to create the best return possible wether that's awareness, leads, sales, etc. Achieve the highest conversion rate and lowest spend possible.
How did you select Parilon Digital?
It was a referral from a colleague. After a few discussions and smaller trial campaigns we chose to work more and more with Parilon.
Describe the scope of their work in detail.
Parilon helps crystalize our campaign ideas into something actionable and proven. Parilon helps scope campaigns, from pricing to process, reporting and execution.
What was the team composition?
We work with Lowell primarily.
Can you share any outcomes from the project that demonstrate progress or success?
Parilon ensures all campaign work is successful, rationalized and does a really great job educating us and our clients on the discipline.
How effective was the workflow between your team and theirs?
Very. Parilon is always quick to respond and meetings are very fruitful.
What did you find most impressive about this company?
The depth of knowledge and ability to explain things to just about anyone was impressive.
Are there any areas for improvement?
Nothing I can think of.