Only senior-level PPC and analytics specialists đź’Ż

Experience matters. No interns, no juniors, no learning on your dime.

Work with a team of experienced PPC and analytics specialists who follow systematic growth and testing processes, not one-off hacks.

Which companies do you work with?

✓ Growth phase or mature companies who are looking for fresh ideas and continuous support to profitably expand their existing PPC campaigns

✓ Companies who invest at least $10,000 per month in PPC or have the potential to get there soon

✓ Companies who share similar values and beliefs with us

Here's what we do:

• Google Ads Management

• Facebook Ads Management

• Google Analytics & Google Tag Manager Consulting

We serve clients all around the world. Currently, most of our clients are from Europe and North-America.

Read more: https://holini.com/

 
$10,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2016
Show all +
Tallinn, Estonia
headquarters

Portfolio

Key clients: 

Nordica, PLM Group, BeeBole, Bigbank, DPD, PZU, ON24, Loverte, Denim Dream, Xolo, Scoro, Tele2, Veriff

Reviews

Sort by

PPC Account Management for Dog Food Company

"Holini has greatly surpassed our initial goals that were set."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May 2019 - Ongoing
Project summary: 

Holini offers full-service PPC account management for a dog food retailer. Core responsibilities include monitoring Google Ads, improving and tracking conversions, and launching campaigns.

The Reviewer
 
1-10 Employees
 
Pittsburgh, Pennsylvania
Matthew Kinneman
Owner, Bully Max
 
Verified
The Review
Feedback summary: 

The team successfully maintained conversion numbers while reducing the monthly ad spend by roughly $10,000. This has led to a substantial ROI. Their communicative workflow and short turnaround time make them an effective partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the owner and president of Bully Max, a dog food company based in Pittsburgh PA. I'm responsible for daily operations & marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

PPC account management

What were your goals for this project?

To improve ROI, decrease cost per click, & improve conversion rate.

SOLUTION

How did you select this vendor?

A well respected CRO expert referred them to us.

Describe the project in detail.

Our in house PPC manager moved on to a new position. We were in need of a full service PPC team to handle all aspects of our Adwords account. This includes but is not limited to monitoring our PPC account, growing (increasing conversions & improving conversion rates), tracking conversion, launching campaigns, & more.

What was the team composition?

We have weekly meetings with our account manager. Their communication level is excellent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Holini's goal was to reduce our spend while keeping the number of conversions the same. They were able to achieve this goal & reduced our monthly spend by 10K!

How effective was the workflow between your team and theirs?

The workflow as been excellent & we're move than happy with the level of communication.

What did you find most impressive about this company?

Their ability to increase our ROI in a such a short period of time. In just 2 short months, we've seen over a 500% ROI.

Are there any areas for improvement?

Holini has greatly surpassed our initial goals that were set. I don't see any areas that can be improved.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PPC Management for Financial Services Company

"The main way they differ from other companies is that they are selfless, setting the client first."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2018 - Ongoing
Project summary: 

Holini serves as an outsourced PPC agency, directing Google Ads efforts to increase high-quality site traffic and conversions while lowering the cost per acquisition.

The Reviewer
 
51-200 Employees
 
Riga, Latvia
Matiss Seipulans
Digital Marketing Specialist, Financial Services Co
 
Verified
The Review
Feedback summary: 

After the initial discovery phase, Holini's team realized they could continue scaling PPC processes to maximize ROI. They increased conversions by 20% within the first three months, which convinced the business to up their PPC budget by 50%. A commitment to delivering results helps them stand out.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a digital marketing specialist for a Financial Services company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

As business kept growing, so did the workload. So we needed an agency that can take care of the PPC part, mainly related to Google ads, in-depth campaign analysis and constant optimization to ensure best possible results.

What were your goals for this project?

The ultimate goals were to lower CPA, increase high quality traffic, total amount of conversions and ongoing, steady growth of sales from PPC networks.

SOLUTION

How did you select this vendor?

As the need of an outsourced PPC agency arised, a pitch was created involving 5 top agencies, of whom Holini stood out the most.

Describe the scope of their work in detail.

When we started working with Holini, we had a meeting with them and discussed where we are now, what we want to achieve and then set milestones which they have been achieving so far. With Holini we realized that even further scaling is possible as our current sales is not the limit.

What was the team composition?

Originally we worked with Marek Meiesaar, but as he moved from PPC management to Business Development, we had the pleasure to work with Andres Ruul, who is the Google Ads strategist from Holini side. When all the gears were set in place we were in the hands of senior growth consultant Karolina KrĂłlicka.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our original conversions increased by 20% in the first 3 months. Later on we decided of increasing the overall budget and the scaling was successfull, by keeping the same marketing efficiency we managed to increase our PPC budget by 50%. Taking into consideration that Finance sector is highly competitive and strictly regulated from all aspects.

How effective was the workflow between your team and theirs?

At first we set some KPI's that were needed to bet met and then went forward to achieve them. A meeting was organized once a week discussing results, strategy, plans and future ideas on how to generate more and higher quality conversions.

What did you find most impressive about this company?

What was most impressive about Holini, was the personal and individual approach. Even if something didnt go as orignally planned, they went out of their way to make it work and happen. The main way they differ from other companies is that they are selfless, setting the client first.

Are there any areas for improvement?

Everything can always be done better, faster and cheaper. Yet we are very happy with the service we are having at this moment.

5.0
Overall Score In overall a good company
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Very dynamic and adaptable. A meeting could be arranged whenever need.
  • 5.0 Cost
    Value / within estimates
    Cost was acceptable and reasonable.
  • 5.0 Quality
    Service & deliverables
    KPI's were met
  • 5.0 NPS
    Willing to refer
    Great quality of service, results and approach

PPC Management for B2C MedTech Company

"They are real professionals—tech-savvy PPC and analytics specialists who can think outside of the box."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2018 - Ongoing
Project summary: 

Holini provides ongoing PPC management for a MedTech company focusing on chronic sinus conditions. The team drives PPC traffic through search engine marketing (SEM) and generates detailed customer analytics.

The Reviewer
 
1-10 Employees
 
Tallinn, Estonia
Raivo Tamsalu
Co-Founder, Capster
 
Verified
The Review
Feedback summary: 

Since the initial engagement, Holini has lowered the cost per acquisition (CPA) continuously with a 20% decrease in cost per click (CPC) rates. The team is also communicative about their decision-making process. Weekly contact to touch base on key measures helps keep the project well-organized.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a co-founder at Capster. We improve the quality of life for people suffering from chronic sinus and nasal problems. We help our customers by providing an easy-to-use medical device that enables a natural treatment method that is effective, backed by science and recommended by doctors.

My main focus at Capster lies in business development, especially in reaching new markets with our subscription product offering.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

PPC traffic acquisition and customer analytics throughout the entire online sales funnel - from ad to sign up.

What were your goals for this project?

We needed to build an effective sales funnel through PPC to generate leads and customer sign-ups for our subscription offering.

SOLUTION

How did you select this vendor?

We had heard a lot of good about Holini, especially about the above-average PPC results they manage to generate for companies. We reached out, had a short discussion and decided to start working together. What followed was a very smooth onboarding process.

Describe the project in detail.

Holini was hired to help set the overall measurable and logical goals for acquisition through SEM and then improve traffic by finding the best keywords and adding new ones. Regarding this, they managed to increase traffic and lower the overall CPA from PPC campaigns.

Holini also went super-specific with tracking which enabled us to tailor the retargeted Ads and connected landing pages to a great extent.

What was the team composition?

We had a dedicated senior PPC specialist who worked directly with us, but we had access to analytics developer and the other team members with whom we consulted many times too.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Holini managed to lower our average cost per click by 20% and at the same time increase the percentage of relevant converting traffic by expanding campaigns with new keywords and testing out fresh strategies.

All of that amounted to lowering our overall CPA. After achieving the target CPA, they set new even more challenging target goals and managed to lower our CPA again. This also resulted in additional growth of new sign-ups & customers.

How effective was the workflow between your team and theirs?

Very effective, organized and well structured. We are in touch every week through emails or video calls. We usually have weekly calls where we go over everything necessary.

At all times we could understand what was going on, how our KPI-s were doing and why certain actions were taken and decisions made. I felt I could leave everything related to SEM on autopilot.

What did you find most impressive about this company?

They are real professionals—tech-savvy PPC and analytics specialists who can think outside of the box. They say they only have senior people and I can vouch for that. The level of sophistication and detail in setting up campaigns and tracking was impressive.

Even more so was the team's overall excitement and sincere attitude while getting great results. It seemed they were having fun while achieving goals and helping us. I’ve found this a rarity among senior specialists. It’s a pleasure to work with such kind of people.

Are there any areas for improvement?

I honestly cannot think of anything relevant.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PPC Advertising for Furniture E-Commerce Store

"Our continuous partnership is proof of the great results that they have delivered."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2017 - Ongoing
Project summary: 

Holini performed PPC advertising for a furniture e-commerce store. This included running Google Ad campaigns and analyzing these campaigns through Google Analytics.

The Reviewer
 
11-50 Employees
 
Viljandi, Estonia
Member of Supervisory Board, Furniture Marketplace
 
Verified
The Review
Feedback summary: 

The Google Ad campaign has had successful results leading to an ongoing relationship. Holini is willing to set ambitious goals and goes above and beyond to achieve them. Their team is hardworking and cooperative.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

The Region’s Largest Furniture eCommerce

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

We wanted to maximize the potential of our digital marketing efforts and hired Holini to grow our business by managing our Google Ads campaigns and supporting Google Analytics services.

What were your goals for this project?

The main goal is to grow our sales via Google Ads. Revenue and transactions must increase while investing our budget in Google Ads in a cost-effective way. We want to take advantage of all Google Ads features and possibilities in the most effective way for our business.

SOLUTION

How did you select this vendor?

At first, Holini conducted an audit of our Google Ads accounts. They showed their expertise and had solid take-aways for improvement that they turned into measurable goals of business growth for the upcoming periods. They also described the steps they were going to take to achieve those goals - all of which gave us the sense that the team can be trusted and our co-operation will be successful.

Describe the project in detail.

Holini expands our Google Ads campaigns with new keywords and creates ad copy in different languages. They are constantly giving new ideas and optimizing our budget and profits towards increasingly better results. We get support to make the most out of what Google Analytics has to offer. They run tests to reach the goals we have set and take advantage of relevant beta features.

What was the team composition?

Most of the communication happens through a single person, but we also get support from other team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project has been successful. Before starting to work with Holini, we had an in-house employee managing our Google Ads accounts. Since hiring Holini, our results have increased substantially. Our continuous partnership is proof of the great results that they have delivered.

How effective was the workflow between your team and theirs?

Our co-operation has always worked efficiently. There haven’t been any problems or obstacles in our communication. All questions, topics, and issues have always found a solution.

What did you find most impressive about this company?

The most important thing for me is that Holini sets ambitious goals and is determined to achieve them. They work hard and the majority of the time also reaches these ambitiously set goals.

Are there any areas for improvement?

We are at the start of our co-operation when it comes to working on the Finnish market. Hence, the results still have room for improvement there, but we can already see that things are moving in the right direction and hopefully we’ll be reaching our goals in no time.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Google Ads Campaign for Insurance Company

"Everything they’ve done for us has been extraordinary."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2017 - Ongoing
Project summary: 

Holini manages a Google Ads campaign for an insurance company. They consult on how to invest in digital marketing and have provided training for management.

The Reviewer
 
Estonia
Triin Piibor
Marketing Manager, PZU Insurance
 
Verified
The Review
Feedback summary: 

Their work has resulted in a digital marketing award and an improved conversion rate. Holini has developed a strong partnership that has lasted several years longer than the original project. Their team goes out of the way to learn how they can best meet goals.  

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing and communication for an insurance company in Estonia. We’re a member of PZU Group, which is based in Poland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Holini?

When I started working here, our Google Ads were the responsibility of our media agency. However, I quickly realized that our system wasn’t working. It needed maintenance nearly every day.

SOLUTION

What was the scope of their involvement?

Holini manages our Google Ads, and they determine how we can best invest our money in digital marketing. They’ve also provided some training for our management board, so they could understand Google Ads a little better.

What is the team composition? 

We’ve been in contact with three people from Holini: one for our contract, and two consultants in charge of our Google Ads account.

How did you come to work with Holini?

Holini was introduced to us at a marketing event. They had just started their company, and they offered to review our Google Ads account. We decided to give them a chance and signed a three-month contract. Since then, we’ve expanded our partnership.

What is the status of this engagement?

We started working with Holini in July 2017, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After three months of working with them, we won an award in Digitegu— the Digitegu 2017 award for digital achievement.

The PZU Insurance case study was named the best agency in Google Ads category at Digitegu 2017. 

The awards featured 9 categories and were judged by a panel of industry experts. Winners of these awards exemplify outstanding results and expertise in the data-driven marketing industry. We’ve also seen a growth of over 200% in conversion volume. They wanted to achieve every goal we set, which was extraordinary.

How did Holini perform from a project management standpoint?

We communicate primarily through email and have phone calls every two weeks. During result reviews, we discuss what we will do next.

What did you find most impressive about them?

Holini isn’t just a professional partner for us, they’re like our colleagues. I’ve been in the marketing business for 15 years, and this is the best working experience I’ve had. They work to understand what our company needs and what our goals are.

Are there any areas they could improve?

Everything they’ve done for us has been extraordinary. I can’t think of anything they need to improve.

Do you have any advice for potential customers?

After we won the award, several companies asked who our Google Ads partner is and do we recommend them. Every time, I’ve recommended Holini.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Google Ads for B2B 3D Solutions Provider

"They understand the industry, and continuously bring new ideas that help grow our business."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2018 - Ongoing
Project summary: 

Holini developed a Google Ads campaign that included search, display, and video advertising. They ran several tests to determine an optimal strategy regarding copy, landing pages, and formatting.

The Reviewer
 
51-200 Employees
 
Malmö, Sweden
Silva Lill
CMO, PLM Group
 
Verified
The Review
Feedback summary: 

The campaign generated a significant increase in leads and new customers. Holini was proactive in setting performance goals and consistently came up with new, creative ideas to meet the project’s needs. Their quick execution and consistent communication helped streamline the project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

PLM Group is helping companies with 3D design and additive manufacturing solutions. We are the largest SolidWorks partner in Scandinavia & Northern Europe. I am the Chief Marketing Officer at the company, based in Malmö, Sweden.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

We hired Holini to take care of all the Google Ads PPC campaign formats - search advertising, display advertising & YouTube advertising.

What were your goals for this project?

The main goal for this project is to find the most profitable advertising strategies and maximize sales with these strategies based on the predetermined cost per new customer. This means that they needed to increase sales within our existing budget, increase the number of repeat purchases, and lower the customer acquisition cost.

SOLUTION

How did you select this vendor?

We tested different partners in Scandinavia for 3 month periods to find the best fit for us. Holini stood out from the field.

Describe the project in detail.

The main challenge has been to target potential B2B customers with an exceptionally long decision making (research and consideration) and complex purchasing process. The people involved in different steps of the decision making vary. The key is to be visible and stay top of mind for all parties involved while supporting the marketing efforts of other channels.

Holini runs a variety of tests to determine the best solutions regarding ad copy, landing pages, targeting, bidding and campaign formats (search, display, video).

What was the team composition?

We were assigned a designated Google Ads specialist - she is our main point of contact in the project, but we also work with other team members, a Google Analytics developer & their PPC team lead. We are in good contact with the whole team and can rely on them all.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Conversions have exceeded our goals - we’ve seen a 4x growth of conversions (leads) for almost the same budget. Micro-conversions have also improved significantly - for example, the number of sessions has increased 5x.

How effective was the workflow between your team and theirs?

The workflow between us and the team has been super-trouper effective with regular communication. We have monthly performance & development meetings and set actual performance goals for the periods ahead.

What did you find most impressive about this company?

I find their proactive approach and responsiveness very impressive. They understand the industry, and continuously bring new ideas that help grow our business.

Are there any areas for improvement?

Not really, Holini should keep doing what they do - bringing results, keeping up their outstanding level of knowledge and fast speed of execution.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing & Google Ads for Estonian Airline

"Their hunger to grow and humbleness to learn is extraordinary."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2018 - Ongoing
Project summary: 

Holini manages digital marketing and paid search campaigns on Google Ads. Their team provides market research to guide strategy, tracking effectiveness via Google Analytics to direct efforts as they unfold.

The Reviewer
 
201-500 Employees
 
Tallinn, Estonia
Martin Lember
Head of E-Commerce, Nordica
 
Verified
The Review
Feedback summary: 

Holini’s research informed the overall digital direction, which has increased site traffic and decreased bounce rate. The team meets deadlines and solves challenges with a sense of urgency. A committed partner, they educated themselves on the industry to strategically assess efforts.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of e-commerce at Nordica, the national airline of North Estonia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Holini?

We weren’t satisfied with the agency that was helping us when we started and needed help standing out in a fiercely competitive market. As a traditional airline, it’s important we maintain ticket sales within our own channels. We needed someone to grow with us and help conquer other markets.

SOLUTION

What was the scope of their involvement?

Holini directs our digital marketing and paid search campaigns. They research strategies for each market, which determines our advertising approach to customers based on their location. We collaborate on designs that their team then tests.

What is the team composition?

We work with a total of four team members, including a dedicated account manager.

How did you come to work with Holini?

We considered several agencies based in the locations of our partners, which included Estonia, Slovenia, The Netherlands, and Spain. After completing several interviews and tests, we determined Holini was the best fit.

How much have you invested with them?

Their payment model is based on how much we spend on advertising. Compared to other companies, their fees are reasonable, especially considering the work they’re doing.

What is the status of this engagement?

We started working together in April 2018, and our collaboration’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re receiving 50% more traffic and overall traffic quality has increased for the same ad spend. The bounce rate has decreased almost three times over. They’ve found the right audience for our site.

How did Holini perform from a project management standpoint?

Holini prioritizes our partnership. They meet deadlines, even managing short deadlines for last-minute campaigns. If we have a problem, we can call with certainty that they’ll resolve it efficiently. They’re willing and unafraid to test new ideas.

What did you find most impressive about them?

Holini cares about our product, educating themselves on our core business. Their hunger to grow and humbleness to learn is extraordinary. Unlike their competitors, Holini thinks strategically throughout campaigns to improve results, making them an integral part of our team.

Are there any areas they could improve?

No, they’ve supported us in every way. I’ve worked in this industry for eight years and haven’t found another partner like them.

Do you have any advice for future clients of theirs?

It’s always difficult to pick the right agency, but their numbers support their claims.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We set the deadlines, and they do the job.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I truly recommend Holini.

Google Ads for Fashion Distributor

"Their professionalism, enthusiasm, and knowledge stand out the most." 

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2018 - Ongoing
Project summary: 

Holini provides Google Ads services, including dynamic remarketing. They’ve also performed industry and market research to solidify their knowledge base.

The Reviewer
 
501-1,000 Employees
 
Tallinn, Estonia
Helena Feofanov
Marketing Specialist, Põldma Kaubanduse AS
 
Verified
The Review
Feedback summary: 

Internal stakeholders are pleased with the ROI Holini’s methods have produced. As a firm, Holini has proven to be communicative, open to alterations, and well-informed. Their thorough planning and eager work ethic are particularly notable.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a marketing specialist at Poldma Trading. We distribute high-fashion brands across the Baltics and Poland and manage an online fashion store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

We hired Holini to drive sales in our e-commerce store using Google Ads.

What were your goals for this project?

We wanted to improve our ranking for existing keywords and start ranking for other keywords.

SOLUTION

How did you select this vendor?

We were looking for someone to become an inseparable part of our company. They also had to be transparent and reliable. Holini was our one and only choice.

Describe the project in detail.

Traditionally, we provide Holini with our strategies and goals for every project and they come up with solutions and experiments tailored to our brand.

What was the team composition?

We normally work through our assigned project manager. They’re professional and always make an effort to surpass our goals.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Initially, Holini advised us to put some of our extra funds toward dynamic remarketing. We saw strong returns, so we’ve trusted their opinion since.

How did the Holini perform from a project management standpoint?

Their team is incredibly pleasant to work with and responsive via e-mail, phone, and social media. If we want an update or need clarification on our performance, they’re always available. We communicate as needed, in addition to twice monthly video calls.

What impresses you about the Holini?

Their professionalism, enthusiasm, and knowledge stand out the most. Before executing any plan, they make sure to study our industry and competitive landscape.

Are there any areas for improvement?

I haven’t had any problems with their work.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Google Ads & PPC for Small Software Provider

"Holini offered a knowledgeable team that was motivated to achieve the best results possible for our business."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. 2017 - Mar. 2019
Project summary: 

Holini developed and executed a Google Ads strategy for a small software provider. They researched keywords to target and adapted based on their results.

The Reviewer
 
11-50 Employees
 
Estonia
Oliver Vesi
Head of Marketing, Katana
 
Verified
The Review
Feedback summary: 

The Google Ads campaigns produced numerous leads and led to insights that guided other internal marketing efforts. Holini led a smooth collaboration from start to finish thanks to their expertise and diligence. Their high-quality results arrived on time and at fair rates.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m the head of marketing for Katana, a software startup that caters to small manufacturers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

We engaged Holini to build and execute a Google Ads strategy.

What were your goals for this project?

We wanted to maximize the potential of paid search and to research lucrative keywords for our content marketing strategy.

SOLUTION

How did you select this vendor?

We had heard positive things about Holini and met one of their founders at a networking event.

Describe the scope of their work in detail.

Holini created a Google Ads strategy and then put it into action. They researched keywords for us to target and led a cycle of learning and adapting based on their results.

What was the team composition?

We worked with two people.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Holini’s Google Ads campaigns generated many leads and information. We’ve used the insights gained from our campaigns to inform other aspects of our marketing.

How effective was the workflow between your team and theirs?

The project ran smoothly from start to finish.

What did you find most impressive about this company?

Holini offered a knowledgeable team that was motivated to achieve the best results possible for our business.

Are there any areas for improvement?

No, we couldn’t have asked for more from our relationship with Holini.

5.0
Overall Score I enjoyed working with Holini and would consider doing so again in the future.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    The team always delivered on time.
  • 5.0 Cost
    Value / within estimates
    They charged fair prices.
  • 5.0 Quality
    Service & deliverables
    Holini demonstrated a high level of capability and experience.
  • 5.0 NPS
    Willing to refer
    I would definitely refer them to others.

Google Ads Marketing for FinTech Software Company

"I am very happy with their expertise and communication style."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. 2017 - Ongoing
Project summary: 

Holini coordinated Google Ads campaigns in various European financial hubs to drive sales leads. Using Google Tag Manager and Google Analytics allowed for easy tracking of results.

The Reviewer
 
51-200 Employees
 
Estonia
Teele Treiel
Marketing Project Manager, Net Group/Depowise
 
Verified
The Review
Feedback summary: 

The Google Ads campaigns have been successful at driving leads and increasing awareness for services. Holini offers an attentive team that is willing to teach and inform rather than simply guide. The agency has followed through on all results promised at the start of the engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the marketing project manager at Net Group and Depowise, which is an end-to-end IT solution for depository banks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

We hired Holini to operate Google Ads campaigns in different European financial centers so that we could project our software to a wider audience and attract more sales leads.

What were your goals for this project?

We sought to make depository banks more familiar with our services.

SOLUTION

How did you select this vendor?

We selected Holini through a recommendation. After meeting with them, we then held an internal review meeting and decided to choose them as a partner.

Describe the project in detail.

At the start of the engagement, Depowise was a brand new FinTech solution tailored for large European depository banks. Holini crafted a strategy and set up Google Ads campaigns to target different financial hubs around Europe. They also designed banner ads for the display campaigns and configured Google Tag Manager and Google Analytics to help our staff measure our marketing results.

What was the team composition?

We interfaced primarily with the Google Ads team lead.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We've seen a significant increase in the number of leads through the website. Their ad campaigns have also benefited our other marketing channels.

How did the Holini perform from a project management standpoint?

I am very happy with their expertise and communication style. They have been very attentive. They provide regular updates for us. In addition to walking us through these processes, they have answered all of our questions and widened our knowledge base about Google Ads and Google Analytics.

What impresses you about Holini?

In all matters, they have been straightforward and transparent. They also delivered the results that they promised.

5.0
Overall Score It is great to work with Holini.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Everything we agreed on was delivered on time.
  • 5.0 Cost
    Value / within estimates
    The quality of their work is well worth the price.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them.