Only senior-level PPC and analytics specialists đź’Ż

Experience matters. No interns, no juniors, no learning on your dime.

Work with a team of experienced PPC and analytics specialists who follow systematic growth and testing processes, not one-off hacks.

Which companies do you work with?

✓ Growth phase or mature companies who are looking for fresh ideas and continuous support to profitably expand their existing PPC campaigns

✓ Companies who invest at least $10,000 per month in PPC or have the potential to get there soon

✓ Companies who share similar values and beliefs with us

Here's what we do:

• Google Ads Management

• Facebook Ads Management

• Google Analytics & Google Tag Manager Consulting

We serve clients all around the world. Currently, most of our clients are from Europe and North-America.

Read more: https://holini.com/

 
$10,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2016
Show all +
Tallinn, Estonia
headquarters

Portfolio

Key clients: 

Nordica, PLM Group, BeeBole, Bigbank, DPD, PZU, ON24, Loverte, Denim Dream, Xolo, Scoro, Tele2, Veriff

Reviews

Sort by

Marketing & Campaign for E-Commerce Marketplace

"They go the extra mile and give ideas and suggestions for improvement in related fields."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Nov. 2019 - Ongoing
Project summary: 

Holini is providing digital marketing efforts for an e-commerce marketplace. They reviewed Google Ads, Facebook, and Google Analytics then helped fix any issues.

The Reviewer
 
51-200 Employees
 
Estonia
Digital Marketing Specialist, Astri Group
 
Verified
The Review
Feedback summary: 

Since the start of the collaboration, there has been a steady growth in sales and ROAS. Holini's workflow is effective and the team holds frequent meetings to go over updates. Constantly keeping in touch, there haven't been any communication errors.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

The company owns different shopping malls and an e-commerce marketplace to offer clients an omnichannel solution. I work as a digital marketing specialist and mostly focus on the e-commerce side of the business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

The biggest challenge was to realise the full potential of the e-commerce site. It's growth had slowed down in the past year and our previous PPC partner did not meet our goals. We began looking for a new partner who could help us grow.

What were your goals for this project?

Our main goal was to build better performing campaigns and retargeting campaigns to raise ROAS and increase sales in goole ads and Facebook ads. As well as fix our tracking and pixel issues.

SOLUTION

How did you select this vendor?

There were a couple of other companies we were considering. In addition to their competence in the field they were quick to answer any questions we had and came with great recommendations.

Describe the project in detail.

We started off by going over our business model and explaining our platform. Then they did a review of our google ads, facebook and google analytics. We had a meeting where they showed our current situation and where we could improve. After that they helped us fix our issues with google analytics. We agreed on goals for Facebook and Google ads and got to work.

What was the team composition?

Our main team has two people, one for Google ads and one for Facebook ads. In addition to that we have a third contact we can reach out to in case we have any questions about Google analytics.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the first months working with Holini we already saw a significant increase in sales and roas. We have seen steady growth ever since we started working with them.

How effective was the workflow between your team and theirs?

Workflow has been very effective. We hold meetings every two weeks to go over the main points. In addition to that we are in constant communication through email and so far haven't had any communication errors.

What did you find most impressive about this company?

They are very professional and have a very good knowledge of their field. In addition they go the extra mile and give ideas and suggestions for improvement in related fields.

Are there any areas for improvement?

Can't think of anything that needs improvement, the experience so far has been extraordinary.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Marketing for Furniture Retailer

"We're very satisfied and planning to work with them again."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2017 - Ongoing
Project summary: 

Holini provided outsourced digital marketing services. This included Facebook and Google Ads. 

The Reviewer
 
1-10 Employees
 
Estonia
Sven Purru
CEO, Furniture Retailer
 
Verified
The Review
Feedback summary: 

Holini successfully improved performance. The workflow was smooth and they had a personalized approach. 

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

We are an online furniture retailer. We do not sell very high end nor we sell very cheap furniture - right in the middle.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

We first hired Holini for Analytics set up improvement in the early days but have been involving them more and more over the years. Now Holini also takes care of our Google Ads and Facebook Ads.

What were your goals for this project?

Our goals are always divided into two: 1. Improve our tracking/data 2. Reach new customers and/or expand into new markets

SOLUTION

How did you select this vendor?

After approaching different potential vendors, we decided to proceed with Holini since they understood our business/target audience and do not give unrealistic promises which often is done by marketing agencies.

Describe the scope of their work in detail.

We have tried different strategies over the years and track all our changes closely. Once you have explained your business in detail, Holini is able to come back with good road map / action plan.

What was the team composition?

There are different people for different services. All the team members we have met, have been very professional (I have met around 5-6 people).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Results are easily measured: 1. Our analytics performance tracking has improved each time. 2. Our ads performance has improved since we handed our accounts over to Holini.

How effective was the workflow between your team and theirs?

Everything went (still goes) smoothly.

What did you find most impressive about this company?

I like that Holini has hands on approach and they take the time to understand the client and offer very personalised solutions. We work in very small niche and we appreciate that very much!

Are there any areas for improvement?

No, not that I experienced. We're very satisfied and planning to work with them again.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Paid Ads Management for B2B SaaS Company

"They're responsive, agile, and on the same page with us."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2020 - Ongoing
Project summary: 

Holini is validating PPC channels' potential regarding marketing activities for a B2B SaaS company. This included setting up and optimizing Google Ads Facebook. They conducted a lot of research as well.

The Reviewer
 
11-50 Employees
 
Estonia
Head of Marketing, B2B SaaS Company
 
Verified
The Review
Feedback summary: 

Holini successfully validated the channels and increased budgets. They have a great workflow and are always trying new strategies. Acting as an extension of the client's team, they communicate well are very direct. The team is proactive and remains accessible.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the Head of Marketing for a B2B SaaS company specializing in the customer service industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

We hired Holini to validate the PPC channels' potential for our marketing activities, including setting up and optimizing Google Ads and Facebook and improving our analytics capabilities.

What were your goals for this project?

To find out how the chosen channels work for our company, what our target cost would be, and what would be the potential reach.

SOLUTION

How did you select this vendor?

I've personally worked with Holini before in other companies and were aware of their actionable, proactive, and professional approach. We involved other executives in the selection process.

Describe the project in detail.

We set the targets and goals together with the agency. They helped us to navigate in the PPC world and did a lot of behind-the-scenes work in researching our industry, competitors, and opportunities.

What was the team composition?

We kicked it off with a Google Ads specialist, Facebook Ads specialist, account manager, and a partner of the company. Everyone was in close reach when needed and we were actively involved with both the Google Ads and Facebook specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We kicked off the project with a 3-month trial period to see whether the chosen channels worked for our case. We successfully validated the channels and increased budgets after the trial period. We keep on trying new strategies and iterating all the time.

How effective was the workflow between your team and theirs?

We have a catchup call once a week and the team is always very accessible.

What did you find most impressive about this company?

Holini's approach is very proactive, which means that very little is needed from our side. That is an important factor for us when hiring an agency. They're responsive, agile, and on the same page with us. It almost feels like they're part of the team because the communication is very smooth, direct.

Are there any areas for improvement?

Not that I can think of.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PPC & SMM for Property Loan Co

"We have regular video meetings with them and they are proactive with their communication."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2019 - Ongoing
Project summary: 

Holini manages Google Ads and Facebook Ads for a property loan company. Using Google Analytics, they track campaign success.

The Reviewer
 
11-50 Employees
 
Tallinn, Estonia
Kristjan Toop
Product Marketing Manager, EstateGuru.co
 
Verified
The Review
Feedback summary: 

Holini’s services directly impacted each customer segment. Their team has a very effective workflow. They’re very proactive and they communicate regularly. Despite high standards, they’ve met all project demands.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

EstateGuru is the leading online cross-border marketplace for secured property loans in Europe. I am the content marketing manager in EstateGuru, also keeping an eye on digital marketing activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

To handle our pay-per-click campaigns and generate leads via Facebook & Google Ads.

What were your goals for this project?

The biggest goal is to bring new quality leads for the platform (investors & projects). We also needed to make sure that the analytics data is correct and Holini started their work from fixing the Google Analytics & Tag Manager tracking configuration.

SOLUTION

How did you select this vendor?

Previous Holini work was recognised by our marketing team and they were the only partner who we wanted to work with. The main deciding factor was a deep knowledge of Google products(Google Analytics and Google Ads).

Describe the project in detail.

We first approached Holini to get help with our analytics & tracking. After working on the initial project, they also started to manage our Google Ads campaigns and sometime later their Facebook Ads specialists also conducted an audit for our Facebook ads account and took over that channel too. We have regular video meetings with them and they are proactive with their communication.

What was the team composition?

We usually discuss the results and activities with two specialists - Facebook Ads account manager and Google Ads account manager, but we also have access to other team members - the Ads strategist and Analytics developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With the help of Holini we have reached new record heights in every customer segment.

How effective was the workflow between your team and theirs?

The workflow has been really effective. The communication is regular and it suits our high demands that we have for this type of partnership.

What did you find most impressive about this company?

Working with Holini I know I can get support to all my questions that are related to PPC and Analytics.

Are there any areas for improvement?

To cover all our performance marketing channels, we still need to handle some channels on our own.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Google Ads Campaigns for AgriTech Company

"Holini team is very professional and really digs into your business domain."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2019 - Ongoing
Project summary: 

Holini undertook a Google Ads campaign project to generate additional leads for a sustainable agricultural solutions company. They focused on search, display, and video campaigns.

The Reviewer
 
51-200 Employees
 
Tartu, Estonia
Vaido Pechter
VP of Customer Experience, eAgronom
 
Verified
The Review
Feedback summary: 

Professional and authentic, the team successfully built a strong online presence for a niche product in a traditional industry. They took planning and development seriously, always open to receiving feedback from their partner. Their knowledge and communication skills made positive impacts.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am VP of Customer Experience at eAgronom – a smart and efficient farm management system. eAgronom dreams of a world where farmers would be wealthy and happy, where there would be more time for family and decision making.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

Holini is managing our Google Ads account - their role is to acquire new paying customers via search, display & video campaigns.

What were your goals for this project?

The biggest goal is to generate new leads for us - Holini is focusing on getting farmers with fields larger than 100 hectares (247 acres) to sign up for a 14 days free trial. We are targeting several countries in Europe, and mostly advertising to grain farmers.

SOLUTION

How did you select this vendor?

One of our investor companies brought us together with Holini. After that, they conducted an audit for our Google Ads account, suggested changes & new ideas, and we decided to start our co-operation with them.

Describe the project in detail.

In the strategy, we’re mostly using search, display & video campaign types. The first step is educating the market about financially and environmentally sustainable farming and eAgronom’sparti in it. Then we turn to search, as farmers are already looking for modern solutions that are different than time-consuming spreadsheets of unreliable paper notes.

What was the team composition?

We communicate directly with Karolina - our account manager, but get support from other team members, too.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Karolina and the rest of the Holini team have helped us to reach out to a very niche segment of customers of ours and has helped to build strong online presence in otherwise very traditional industry. We have managed to match up and surpass our competition with much smaller spendings.

How effective was the workflow between your team and theirs?

We have bi-weekly meetings during which we discuss results and what was done from their side. Occasionally, Holini also has meetings with our local content managers to discuss ideas for new awareness campaigns. Also, quarterly strategies are created by Holini and we review and approve them.

What did you find most impressive about this company?

Holini team is very professional and really digs into your business domain. They are always open to trying out new ideas and give their input and feedback.

Are there any areas for improvement?

They are doing a great job with Google ads toolset, they focus on one thing and do it well (They now offer facebook ads service as well, but we don't have experience with this yet). If you are looking for omni-channel agency though, Holini may not be for you.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PPC Account Management for Dog Food Company

"Holini has greatly surpassed our initial goals that were set."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
May 2019 - Ongoing
Project summary: 

Holini offers full-service PPC account management for a dog food retailer. Core responsibilities include monitoring Google Ads, improving and tracking conversions, and launching campaigns.

The Reviewer
 
1-10 Employees
 
Pittsburgh, Pennsylvania
Matthew Kinneman
Owner, Bully Max
 
Verified
The Review
Feedback summary: 

The team successfully maintained conversion numbers while reducing the monthly ad spend by roughly $10,000. This has led to a substantial ROI. Their communicative workflow and short turnaround time make them an effective partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the owner and president of Bully Max, a dog food company based in Pittsburgh PA. I'm responsible for daily operations & marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

PPC account management

What were your goals for this project?

To improve ROI, decrease cost per click, & improve conversion rate.

SOLUTION

How did you select this vendor?

A well respected CRO expert referred them to us.

Describe the project in detail.

Our in house PPC manager moved on to a new position. We were in need of a full service PPC team to handle all aspects of our Adwords account. This includes but is not limited to monitoring our PPC account, growing (increasing conversions & improving conversion rates), tracking conversion, launching campaigns, & more.

What was the team composition?

We have weekly meetings with our account manager. Their communication level is excellent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Holini's goal was to reduce our spend while keeping the number of conversions the same. They were able to achieve this goal & reduced our monthly spend by 10K!

How effective was the workflow between your team and theirs?

The workflow as been excellent & we're move than happy with the level of communication.

What did you find most impressive about this company?

Their ability to increase our ROI in a such a short period of time. In just 2 short months, we've seen over a 500% ROI.

Are there any areas for improvement?

Holini has greatly surpassed our initial goals that were set. I don't see any areas that can be improved.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PPC Management for Financial Services Company

"The main way they differ from other companies is that they are selfless, setting the client first."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2018 - Ongoing
Project summary: 

Holini serves as an outsourced PPC agency, directing Google Ads efforts to increase high-quality site traffic and conversions while lowering the cost per acquisition.

The Reviewer
 
51-200 Employees
 
Riga, Latvia
Matiss Seipulans
Digital Marketing Specialist, Financial Services Co
 
Verified
The Review
Feedback summary: 

After the initial discovery phase, Holini's team realized they could continue scaling PPC processes to maximize ROI. They increased conversions by 20% within the first three months, which convinced the business to up their PPC budget by 50%. A commitment to delivering results helps them stand out.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am a digital marketing specialist for a Financial Services company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

As business kept growing, so did the workload. So we needed an agency that can take care of the PPC part, mainly related to Google ads, in-depth campaign analysis and constant optimization to ensure best possible results.

What were your goals for this project?

The ultimate goals were to lower CPA, increase high quality traffic, total amount of conversions and ongoing, steady growth of sales from PPC networks.

SOLUTION

How did you select this vendor?

As the need of an outsourced PPC agency arised, a pitch was created involving 5 top agencies, of whom Holini stood out the most.

Describe the scope of their work in detail.

When we started working with Holini, we had a meeting with them and discussed where we are now, what we want to achieve and then set milestones which they have been achieving so far. With Holini we realized that even further scaling is possible as our current sales is not the limit.

What was the team composition?

Originally we worked with Marek Meiesaar, but as he moved from PPC management to Business Development, we had the pleasure to work with Andres Ruul, who is the Google Ads strategist from Holini side. When all the gears were set in place we were in the hands of senior growth consultant Karolina KrĂłlicka.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our original conversions increased by 20% in the first 3 months. Later on we decided of increasing the overall budget and the scaling was successfull, by keeping the same marketing efficiency we managed to increase our PPC budget by 50%. Taking into consideration that Finance sector is highly competitive and strictly regulated from all aspects.

How effective was the workflow between your team and theirs?

At first we set some KPI's that were needed to bet met and then went forward to achieve them. A meeting was organized once a week discussing results, strategy, plans and future ideas on how to generate more and higher quality conversions.

What did you find most impressive about this company?

What was most impressive about Holini, was the personal and individual approach. Even if something didnt go as orignally planned, they went out of their way to make it work and happen. The main way they differ from other companies is that they are selfless, setting the client first.

Are there any areas for improvement?

Everything can always be done better, faster and cheaper. Yet we are very happy with the service we are having at this moment.

5.0
Overall Score In overall a good company
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Very dynamic and adaptable. A meeting could be arranged whenever need.
  • 5.0 Cost
    Value / within estimates
    Cost was acceptable and reasonable.
  • 5.0 Quality
    Service & deliverables
    KPI's were met
  • 5.0 NPS
    Willing to refer
    Great quality of service, results and approach

PPC Management for B2C MedTech Company

"They are real professionals—tech-savvy PPC and analytics specialists who can think outside of the box."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Nov. 2018 - Ongoing
Project summary: 

Holini provides ongoing PPC management for a MedTech company focusing on chronic sinus conditions. The team drives PPC traffic through search engine marketing (SEM) and generates detailed customer analytics.

The Reviewer
 
1-10 Employees
 
Tallinn, Estonia
Raivo Tamsalu
Co-Founder, Capster
 
Verified
The Review
Feedback summary: 

Since the initial engagement, Holini has lowered the cost per acquisition (CPA) continuously with a 20% decrease in cost per click (CPC) rates. The team is also communicative about their decision-making process. Weekly contact to touch base on key measures helps keep the project well-organized.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a co-founder at Capster. We improve the quality of life for people suffering from chronic sinus and nasal problems. We help our customers by providing an easy-to-use medical device that enables a natural treatment method that is effective, backed by science and recommended by doctors.

My main focus at Capster lies in business development, especially in reaching new markets with our subscription product offering.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

PPC traffic acquisition and customer analytics throughout the entire online sales funnel - from ad to sign up.

What were your goals for this project?

We needed to build an effective sales funnel through PPC to generate leads and customer sign-ups for our subscription offering.

SOLUTION

How did you select this vendor?

We had heard a lot of good about Holini, especially about the above-average PPC results they manage to generate for companies. We reached out, had a short discussion and decided to start working together. What followed was a very smooth onboarding process.

Describe the project in detail.

Holini was hired to help set the overall measurable and logical goals for acquisition through SEM and then improve traffic by finding the best keywords and adding new ones. Regarding this, they managed to increase traffic and lower the overall CPA from PPC campaigns.

Holini also went super-specific with tracking which enabled us to tailor the retargeted Ads and connected landing pages to a great extent.

What was the team composition?

We had a dedicated senior PPC specialist who worked directly with us, but we had access to analytics developer and the other team members with whom we consulted many times too.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Holini managed to lower our average cost per click by 20% and at the same time increase the percentage of relevant converting traffic by expanding campaigns with new keywords and testing out fresh strategies.

All of that amounted to lowering our overall CPA. After achieving the target CPA, they set new even more challenging target goals and managed to lower our CPA again. This also resulted in additional growth of new sign-ups & customers.

How effective was the workflow between your team and theirs?

Very effective, organized and well structured. We are in touch every week through emails or video calls. We usually have weekly calls where we go over everything necessary.

At all times we could understand what was going on, how our KPI-s were doing and why certain actions were taken and decisions made. I felt I could leave everything related to SEM on autopilot.

What did you find most impressive about this company?

They are real professionals—tech-savvy PPC and analytics specialists who can think outside of the box. They say they only have senior people and I can vouch for that. The level of sophistication and detail in setting up campaigns and tracking was impressive.

Even more so was the team's overall excitement and sincere attitude while getting great results. It seemed they were having fun while achieving goals and helping us. I’ve found this a rarity among senior specialists. It’s a pleasure to work with such kind of people.

Are there any areas for improvement?

I honestly cannot think of anything relevant.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PPC Advertising for Furniture E-Commerce Store

"Our continuous partnership is proof of the great results that they have delivered."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Apr. 2017 - Ongoing
Project summary: 

Holini performed PPC advertising for a furniture e-commerce store. This included running Google Ad campaigns and analyzing these campaigns through Google Analytics.

The Reviewer
 
11-50 Employees
 
Viljandi, Estonia
Member of Supervisory Board, Furniture Marketplace
 
Verified
The Review
Feedback summary: 

The Google Ad campaign has had successful results leading to an ongoing relationship. Holini is willing to set ambitious goals and goes above and beyond to achieve them. Their team is hardworking and cooperative.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

The Region’s Largest Furniture eCommerce

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

We wanted to maximize the potential of our digital marketing efforts and hired Holini to grow our business by managing our Google Ads campaigns and supporting Google Analytics services.

What were your goals for this project?

The main goal is to grow our sales via Google Ads. Revenue and transactions must increase while investing our budget in Google Ads in a cost-effective way. We want to take advantage of all Google Ads features and possibilities in the most effective way for our business.

SOLUTION

How did you select this vendor?

At first, Holini conducted an audit of our Google Ads accounts. They showed their expertise and had solid take-aways for improvement that they turned into measurable goals of business growth for the upcoming periods. They also described the steps they were going to take to achieve those goals - all of which gave us the sense that the team can be trusted and our co-operation will be successful.

Describe the project in detail.

Holini expands our Google Ads campaigns with new keywords and creates ad copy in different languages. They are constantly giving new ideas and optimizing our budget and profits towards increasingly better results. We get support to make the most out of what Google Analytics has to offer. They run tests to reach the goals we have set and take advantage of relevant beta features.

What was the team composition?

Most of the communication happens through a single person, but we also get support from other team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project has been successful. Before starting to work with Holini, we had an in-house employee managing our Google Ads accounts. Since hiring Holini, our results have increased substantially. Our continuous partnership is proof of the great results that they have delivered.

How effective was the workflow between your team and theirs?

Our co-operation has always worked efficiently. There haven’t been any problems or obstacles in our communication. All questions, topics, and issues have always found a solution.

What did you find most impressive about this company?

The most important thing for me is that Holini sets ambitious goals and is determined to achieve them. They work hard and the majority of the time also reaches these ambitiously set goals.

Are there any areas for improvement?

We are at the start of our co-operation when it comes to working on the Finnish market. Hence, the results still have room for improvement there, but we can already see that things are moving in the right direction and hopefully we’ll be reaching our goals in no time.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Google Ads Campaign for Insurance Company

"Everything they’ve done for us has been extraordinary."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
July 2017 - Ongoing
Project summary: 

Holini manages a Google Ads campaign for an insurance company. They consult on how to invest in digital marketing and have provided training for management.

The Reviewer
 
Estonia
Triin Piibor
Marketing Manager, PZU Insurance
 
Verified
The Review
Feedback summary: 

Their work has resulted in a digital marketing award and an improved conversion rate. Holini has developed a strong partnership that has lasted several years longer than the original project. Their team goes out of the way to learn how they can best meet goals.  

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing and communication for an insurance company in Estonia. We’re a member of PZU Group, which is based in Poland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Holini?

When I started working here, our Google Ads were the responsibility of our media agency. However, I quickly realized that our system wasn’t working. It needed maintenance nearly every day.

SOLUTION

What was the scope of their involvement?

Holini manages our Google Ads, and they determine how we can best invest our money in digital marketing. They’ve also provided some training for our management board, so they could understand Google Ads a little better.

What is the team composition? 

We’ve been in contact with three people from Holini: one for our contract, and two consultants in charge of our Google Ads account.

How did you come to work with Holini?

Holini was introduced to us at a marketing event. They had just started their company, and they offered to review our Google Ads account. We decided to give them a chance and signed a three-month contract. Since then, we’ve expanded our partnership.

What is the status of this engagement?

We started working with Holini in July 2017, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After three months of working with them, we won an award in Digitegu— the Digitegu 2017 award for digital achievement.

The PZU Insurance case study was named the best agency in Google Ads category at Digitegu 2017. 

The awards featured 9 categories and were judged by a panel of industry experts. Winners of these awards exemplify outstanding results and expertise in the data-driven marketing industry. We’ve also seen a growth of over 200% in conversion volume. They wanted to achieve every goal we set, which was extraordinary.

How did Holini perform from a project management standpoint?

We communicate primarily through email and have phone calls every two weeks. During result reviews, we discuss what we will do next.

What did you find most impressive about them?

Holini isn’t just a professional partner for us, they’re like our colleagues. I’ve been in the marketing business for 15 years, and this is the best working experience I’ve had. They work to understand what our company needs and what our goals are.

Are there any areas they could improve?

Everything they’ve done for us has been extraordinary. I can’t think of anything they need to improve.

Do you have any advice for potential customers?

After we won the award, several companies asked who our Google Ads partner is and do we recommend them. Every time, I’ve recommended Holini.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer