Holini

BACKGROUND

Please describe your company and position.

I am the COO of Jobbatical

Describe what your company does in a single sentence.

Jobbatical is revolutionizing the global mobility landscape as an AI-enabled technology platform, streamlining immigration and relocation processes. By automating complex procedures, Jobbatical facilitates a 2x faster relocation experience, efficiently reducing the time and stress involved for both employers and employees. Jobbatical offers seamless support in over 34 countries simplifying the hiring and relocation process for companies looking to globalize their workforce.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Holini to accomplish?

• GA4 and GTM Audit
• Consent Banner setup
• Offline conversion tracking

SOLUTION

How did you find Holini?

Referral

Why did you select Holini over others?

• Referred to me
• Company values aligned

How many teammates from Holini were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We had 3 main problems: Inconsistent inbound attribution, Poor visibility into marketing spend ROI, cookie banner not functioning properly. We needed an expert partner to fix our tracking and start optimizing our Ads toward bottom-funnel conversions imported from Pipedrive.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

- Tracking & Integration: We began tracking UTM parameters and referrals in Pipedrive and imported MQL, SQL, and won deals into GA4 and Google Ads, enhancing our marketing evaluation.
- Consent Banner & Privacy Policy: Holini provided a detailed overview of consent banner requirements and legal aspects, helping us align our privacy policy and fixing our banner implementation.
- GA4 Audit & Improvements: After the GA4 audit and fixes, we achieved better data quality with proper consent setup and offline conversions import.
Holini's expertise significantly improved our marketing processes and data accuracy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always add deadlines in their communication and meet them. Communication is a clear and proactive, well-documented setups, and hard topics are explained in loom videos.

What was your primary form of communication with Holini?

Email or Messaging App

What did you find most impressive or unique about this company?

Speed of execution and great communication

Are there any areas for improvement or something Holini could have done differently?

Embed more into our processes for more clear understanding of high level flows (minor)

BACKGROUND

Please describe your company and position.

I am the Head of Growth of Cherry Servers

Describe what your company does in a single sentence.

We are offering infrastructure as a service on a powerful cloud platform in Europe, Asia and North America.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Holini to accomplish?

• Optimize our Google Ads account to increase new sales.

SOLUTION

How did you find Holini?

Referral

Why did you select Holini over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Referred to me

How many teammates from Holini were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started with Google Ads and Google Analytics audit. It was necessary to evaluate our current situation and find out the lowest hanging fruits to start optimizing our Google Ads account. Among other things, we refined its structure, produced new creatives, continuously adjusted bidding and budgeting. We also improved our client's journey by defining it more precisely and seting up missing conversion events.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to increase our conversion count and significantly decrease cost per conversions at the same time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Holini's communication was top-notch: timely, concise and up to the point. They took the initiative and started owning the work process from the very start. Holini took the time to understand our needs, came up with relevant solutions, and implemented them using a well-structured process.

What was your primary form of communication with Holini?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

With Holini we are confident that our Google Ads advertisement is in good hands. They have dedicated specialists who are top-notch in their game, and whose work is transparent and data-driven.

Are there any areas for improvement or something Holini could have done differently?

Everything is fine at the moment.

BACKGROUND

Please describe your company and position.

 I am the Former Account-Based Marketing (ABM) Manager of an information technology company 

Describe what your company does in a single sentence.

Klaus provides a customer service quality management platform that helps businesses improve their support teams' performance through conversation reviews and actionable insights.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Holini to accomplish?

We worked with Holini to drive new pipeline through Google Ads campaigns.

SOLUTION

How did you find Holini?

Referral

Why did you select Holini over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Holini were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with Holini to promote Klaus' solution through Google Ads, including Search, Display, and YouTube. Our primary objective was to generate leads and convert them into paying customers. Holini did an incredible job running efficient campaigns and testing new campaign types.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We closely monitored the new pipeline generated through our Google Ads campaigns, and we consistently observed a positive Return on Ad Spend (ROAS) throughout. The metrics clearly demonstrated that our investment in these campaigns was yielding substantial returns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Holini's project management was exceptional, truly deserving a perfect 10 out of 10. We felt as though they were integral members of the Klaus team, demonstrating a high level of self-motivation and consistently staying ahead with innovative campaign ideas. Their proactive approach and seamless integration into our workflow made them invaluable partners in our marketing efforts.

What was your primary form of communication with Holini?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Aside from delivering outstanding results, Holini's sense of responsibility for the outcomes and their self-driven approach were qualities we hadn't encountered before. Their commitment to success was evident in every aspect of their work, ensuring no detail was overlooked. This unique combination of accountability and initiative truly set them apart from previous partners we have worked with, making our collaboration with them exceptionally rewarding and effective.

Are there any areas for improvement or something Holini could have done differently?

We have no complaints whatsoever. The service was absolutely perfect.

UPDATED REVIEW

This review was published on May 14, 2020.

Head of Marketing, B2B SaaS Company
Information technology
Estonia
11-50 Employees
Jan 2020 - Ongoing
$10,000 to $49,999
Verified

Project summary
Holini is validating PPC channels' potential regarding marketing activities for a B2B SaaS company. This included setting up and optimizing Google Ads Facebook. They conducted a lot of research as well.

Feedback summary
Holini successfully validated the channels and increased budgets. They have a great workflow and are always trying new strategies. Acting as an extension of the client's team, they communicate well are very direct. The team is proactive and remains accessible.

BACKGROUND

Please describe your company and your position there.

I am the Head of Marketing for a B2B SaaS company specializing in the customer service industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini?

We hired Holini to validate the PPC channels' potential for our marketing activities, including setting up and optimizing Google Ads and Facebook and improving our analytics capabilities.

What were your goals for this project?

To find out how the chosen channels work for our company, what our target cost would be, and what would be the potential reach.

SOLUTION

How did you select this vendor?

I've personally worked with Holini before in other companies and were aware of their actionable, proactive, and professional approach. We involved other executives in the selection process.

Describe the project in detail.

We set the targets and goals together with the agency. They helped us to navigate in the PPC world and did a lot of behind-the-scenes work in researching our industry, competitors, and opportunities.

What was the team composition?

We kicked it off with a Google Ads specialist, Facebook Ads specialist, account manager, and a partner of the company. Everyone was in close reach when needed and we were actively involved with both the Google Ads and Facebook specialists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We kicked off the project with a 3-month trial period to see whether the chosen channels worked for our case. We successfully validated the channels and increased budgets after the trial period. We keep on trying new strategies and iterating all the time.

How effective was the workflow between your team and theirs?

We have a catchup call once a week and the team is always very accessible.

What did you find most impressive about this company?

Holini's approach is very proactive, which means that very little is needed from our side. That is an important factor for us when hiring an agency. They're responsive, agile, and on the same page with us. It almost feels like they're part of the team because the communication is very smooth, direct.

Are there any areas for improvement?

Not that I can think of.

RATING
Overall rating: 5

Quality: 5

Cost: 4    

Schedule: 4    

Willing to refer: 5    

BACKGROUND

Please describe your company and position.

I am a Director at Booksy

Describe what your company does in a single sentence.

Provide an all-in-one solution for beauty services booking, both on the consumer (B2C) and provider (B2B) sides.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Holini to accomplish?

• Manage our Google Ads account on a daily basis
• Scale our leads volume coming from Google Ads
• Provide an expertise on new features available from Google

SOLUTION

How did you find Holini?

• Online Search
• Other

Why did you select Holini over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Certifications

How many teammates from Holini were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed an expert partner to overlook our Google Ads account, which was already performing very well. We wanted not only to save time & resources but also to go the next step, scale our leads volume by learning from the best, Google Premier Partner - this is Holini.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We monitor very closely our leads volume and cost per lead. Both metrics have significantly increase since Holini took over our Google Ads account, but not only that - they scaled it keeping the quality of this leads. We are not only looking at leads but paid users and Holini is completely aligned with our strategy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Holini's been very proactive and, when it comes to communication, always reactive, always insightful, always flexible.

What was your primary form of communication with Holini?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everything seems easy with them. They can break down some complex Google features into simple steps we can follow.

Are there any areas for improvement or something Holini could have done differently?

None - very happy with our collaboration so far.

BACKGROUND

Please describe your company and position.

I am a Marketing teammate at Teamdash

Describe what your company does in a single sentence.

Teamdash is an all-in-one customisable recruitment software that makes building your dream team easy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Holini to accomplish?

• Increase our discoverabiliy in the UK market
• Improve the conversion rates of our PPC campaigns
• Visualised campaign data for us to make decision making easier

SOLUTION

How did you find Holini?

• Referral
• Other

Why did you select Holini over others?

• Close to my geographic location
• Referred to me

How many teammates from Holini were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Holini helped us test and optimise our campaigns to gain traction in the UK market and localise ads for the Baltics. Using suggested landing pages we were able to increase the conversion rate of demo bookings by almost 2x.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Conversion rate improved by almost 2x using limited navigation landing pages Helped bring down cost per MQL from SEM by 30%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management for very professional - our account manager Mikolaj was very responsive and interested in understanding our overall business goals to offer maximum value. He always had suggestions on how to improve the overall user journey for PPC and what to test. Mikolaj always delivered promised items on time and implemented requested changes fast.

What was your primary form of communication with Holini?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Holini was interested in understanding the overall business goals of the company and willing to adapt the strategy and run necessary tests to try and generate maximum value.

Are there any areas for improvement or something Holini could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the CMO of DeskTime

Describe what your company does in a single sentence.

DeskTime offers comprehensive employee time-tracking and productivity management software to companies all over the globe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Holini to accomplish?

• Take over Google Ads and PPC campaigns for DeskTime
• Develop and implement a new Google Ads and PPC strategy
• Help develop and implement correct paid ads reports

SOLUTION

How did you find Holini?

• Referral

Why did you select Holini over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Holini were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As a B2B SaaS company with 10+ years in the market, we were looking for ways to tidy up our marketing data and spending. We contacted Holini to leverage their expertise in creating highly targeted and effective advertising campaigns. We wanted to work with a team that could stay up-to-date with the ever-evolving platform and implement advanced strategies such as remarketing, audience segmentation, and ad extensions to maximize campaign performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Holini team was truly indispensable in helping us navigate the ins and outs of correct data reporting to Google Ads and Analytics. We truly appreciate their knowledge and patience while creating a space where we could gain valuable insights into the effectiveness of our campaigns, understand our return on investment (ROI), and make data-driven decisions to optimize our advertising efforts.

Since starting work with Holini, we've corrected errors in our cookie policies, sorted out marketing reports, stabilized acquisition costs and lead generation, as well as gained a valuable extension to our marketing team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everyone we've worked with from the Holini team has exceptional project management skills. They consistently deliver items on time, demonstrating a high level of professionalism and reliability.

Their project management process is well-structured, ensuring that every task, from campaign setup to ongoing optimization, is executed efficiently and within the designated timelines. Their responsiveness to client needs is another key attribute. They prioritize effective communication and promptly address any queries, concerns, or requests.

What was your primary form of communication with Holini?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Holini team goes above and beyond just fulfilling basic requirements – they've naturally become an integral extension of our own marketing team.

Are there any areas for improvement or something Holini could have done differently?

No, we're very happy with our collaboration.

BACKGROUND

Please describe your company and your position there.

I am the CMO at FoodDocs, a globally trusted Food Safety Software that helps food handlers to create and monitor any kind of food safety procedure.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini, and what were your goals?

We started to work with Holini to scale our campaigns in Google Ads (and Bing) while focusing on efficiency and quality.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had several personal recommendations to work with Holini. Holini is the market leader in our region.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started by explaining our goals and confirmed the action plan for the first months. The actions included strategy, set-up, new structure implementation, and campaign changes.

How many people from the vendor's team worked with you, and what were their positions?

We have a dedicated Project Manager and Analytics Developer. The CEO was part of the team while mapping our needs and creating a strategy for the paid channel.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have managed to reach larger audiences by scaling campaigns, the acquisition costs are decreasing, and the ROAS increasing.

Describe their project management style, including communication tools and timeliness.

I love that Holini is data-driven and very systematic. We have weekly meetings where we go over the results and think of new ways to improve the campaigns further.

What did you find most impressive or unique about this company?

They have expert knowledge and manage everything for us regarding Google Ads and Bing Ads. I really like that they take the time to get to know their clients before working with them. Having an analytics team engaged in every project is definitely very beneficial.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am the CMO at Fractory, an online metal fabrication platform that connects engineers to manufacturing companies, taking full responsibility for the whole process from quoting to delivery and production quality.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini, and what were your goals?

We expanded to new markets and wanted to hand over the management of Google Ads to an external specialist. The aim was to lower our PPC CAC and be as hands-off as possible in the process.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had heard good things about them already from other startups working with them. For me, there were a few different things why to choose them - their focus on Google Ads (not offering every service available), a senior account manager appointed to us who wasn't juggling between 10s of projects at once and the evident domain knowledge they showed during the onboarding calls.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The main aim was to lower the customer acquisition costs compared to what we were already getting and setting up campaigns for new target markets. They thoroughly researched our goals at different levels to understand the process and value of each step in the customer journey. Then they overtook our existing setup and started making changes. And set up campaigns for new markets.

How many people from the vendor's team worked with you, and what were their positions?

3 people in total. The co-founder Andres Ruul was part of the onboarding process and also consulted our account manager from time to time. Taavi Kalvi, the Analytics Developer, helped us set up proper tracking. And our account manager Mikolaj deals with us on a daily basis.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Very satisfied with their service and commitment as they have helped us in achieving our goal of bringing down costs and opening up Google Ads in new markets.

Describe their project management style, including communication tools and timeliness.

We have a weekly meeting with our account manager which is always informative and well-prepared. Communication is accessible and they are responsive outside the scheduled calls.

What did you find most impressive or unique about this company?

Their domain knowledge is excellent. Hitting a plateau means that we shall just try something a bit different, so there are always at least ideas to try for further improvement. Also, it was evident that they share knowledge and experiences in-house, discussing customer projects which can bring some new ideas to the table.

Are there any areas for improvement or something they could have done differently?

I don't think so. Expectation management was also spot-on, so we knew what to look forward to and they have delivered on their promises.

BACKGROUND

Please describe your company and your position there.

I am a marketing team-lead in SaaS company. We offer tech solutions that help eCommerce businesses strengthen their branding and automate shipping process.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Holini, and what were your goals?

Our goal was to hire an agency that has good experience in Google Ads and Web Analytics, so they could help us in setting up proper tracking and lead scoring system for longer perspective. Also, we were needed PPC manager and we wanted to set up our Google Ads account.

SOLUTION

How did you select this vendor and what were the deciding factors?

Me personally knew this agency, coz I am from the same city with Holini founders. And I have heard good comments about them from many people.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We cannot say many details about our advertising, but in few words process looked like this: we started with building analytics, because it was a priority to us. Then we identified the strategical goals and KPIs. After that PPC manager from Holini made a brief questionnaire and dive deeper into our business niche. After 2 weeks same PPC manager set up first campaigns and they were quite successful. So far we constantly communicating and adding the new campaigns and search tactics to our Ad account.

How many people from the vendor's team worked with you, and what were their positions?

On a daily basis we work with 2 people from Holini: Web analyst and PPC manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started to spend less for the leads and stabilized lead amount per month. I think our avg lead price dropped x2 after we started our cooperation with Holini. We receive on average about 90 leads per month for paid search and half of them are qualified. For B2B it's a quite good amount.

Describe their project management style, including communication tools and timeliness.

We communicate with them via email and they reply quite fast. With our PPC manager we communicate every week.

What did you find most impressive or unique about this company?

It may sound too obvious, but they just do their job good and they really understand Google products that well, so they always provide valuable feedback and successfully set up our ads.

Are there any areas for improvement or something they could have done differently?

We are happy with them for real.

BACKGROUND

Introduce your business and what you do there.

My company is Sonarworks, and we're a software development company. I'm a digital marketing lead, and we are located in Latvia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Holini?

We hired Holini to provide digital marketing services.

SOLUTION

What was the scope of their involvement?

Holini has provided a wide range of marketing campaign ideas for our company; they develop concepts for digital marketing, and we implement them — our in-house team does social media marketing.

What is the team composition?

We've worked with high-level specialists from their team

How did you come to work with Holini?

We're a long-time running startup company, and we have our own dedicated Google manager with whom we are contacting directly. I talked to him about changing our agency, and he suggested Holini. We had a meeting where we discussed the project details, and I was impressed and convinced to work with them from the first meeting.

How much have you invested with them?

We invest around €35,000 (approximately $37,000 USD) with them per month.

What is the status of engagement?

We began our partnership in February 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I appreciate that they know more than I do; we have our own KPIs and track them, but we know that we have a recession in our market. With all that, they could lower our KPIs and perform better. We now have a lower-cost acquisition, which is amazing from their side with all those market problems we have in the industry.

How did Holini perform from a project management standpoint?

They are always delivering everything on time and are great with communication. They're also affordable compared to other service providers. In addition, they've helped us make the necessary improvements through their input.

In terms of communication, we use emails and weekly video calls.

What did you find most impressive about them?

I like that they are very transparent with us regarding providing feedback.

Are there any areas they could improve?

I don't think there's anything they can improve on — there are no complaints about their work.

Any advice for potential customers?

Communicate your goals to them to ensure that you are all on the same page.