Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

Our company specializes in the sale, rental, and service of laboratory equipment across the United States. I'm the ecommerce developer overseeing all aspects of our ecommerce strategy, technology, and execution.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

Our primary goal was to improve our Google Ads campaigns and increase conversion rates on our eCommerce site over a specific period of time. We hired Disruptive Advertising to lead our PPC strategy, manage campaigns, and perform conversion rate optimization (CRO).

SOLUTION

How did you select Disruptive Advertising and what were the deciding factors?

We wanted to work with a company that primarily specialized in PPC so Disruptive Advertising was a perfect match for us. Based on Disruptive's case studies, reviews, and strategy discussions we were able to quickly make a decision and sign up with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Disruptive Advertising laid out a clear plan for creating more efficient Google Ads campaigns designed to increase lead quality and conversions. The PPC management was a success and we decided to also sign up for Disruptive's CRO service to increase our conversions even further.

How many people from the vendor's team worked with you, and what were their positions?

Disruptive Advertising assigned marketing consultants (Jenae Frick, Jaren Jolley) to directly manage our PPC campaigns and data analysts (Taylor Bishop) to perform conversion rate optimizations.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Overall, Disruptive Advertising was able to considerably improve our lead quality and increase requests for quote by 82%, resulting in higher revenue compared to previous periods.

Our Google Ads shopping campaigns were made more efficient and as a result our cost per conversions have decreased by 23%. The CRO implementations increased our monthly online purchases by 29%. During the COVID-19 pandemic, Disruptive stepped up to help us to strategize ways to increase our sales by recommending new ideas and campaigns.

Describe their project management style, including communication tools and timelines.

The communication was detailed and open. Bi-weekly conference calls to discuss strategy, upcoming changes, recommendations, etc. At the end of each week we also received quick email summaries about our campaigns' performance and other deliverables.

What did you find most impressive or unique about this company?

We've worked with other agencies before but Disruptive is the first one who felt like an extension of our team. Every person we worked with was knowledgeable about marketing strategies and all their decisions were backed by data and research in our industry. Taylor, Jenae, Jaren, and Jace were all wonderful to work with.

Are there any areas for improvement or something they could have done differently?

None that we can think of.

BACKGROUND

Introduce your business and what you do there.

I’m the corporate communications manager for a gastroenterology practice.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We wanted to increase our PPC results. We worked a little bit elsewhere but never had a concentrated effort on it.

SOLUTION

What was the scope of their involvement?

We had an initial meeting and a rep assigned to us. Disruptive Advertising uses Google for all PPC efforts. They do line ads and some display ads as well. So I can see what they’ve done, they developed a spreadsheet that shows who is coming in, their name, their phone number, and then I can attribute whether it turns into an appointment for us or not. This turns into some manual work for me because they can’t see our electronic medical records (EMR).

What is the team composition?

Chris (Marketing Consultant) is currently our representative and main point of contact.

How did you come to work with Disruptive Advertising?

I did a search for them and we interviewed a few companies. We liked their approach better, so we picked them.

How much have you invested with them?

We’ve invested approximately $18,000.

What is the status of this engagement?

We began working together in January 2018 and the work is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our results are probably four or five times better than what they used to be.

How did Disruptive Advertising perform from a project management standpoint?

They’ve been very receptive and cooperative, working with us on certain language. We usually communicate through email and have a monthly meeting to check on things and see if there’s something we specifically want to focus on. If  I email Chris with a change I need, I usually hear back within a day or two.

What did you find most impressive about them?

They really know what they’re doing in their industry and know how to look at trends and make changes, even if those seem counterintuitive to someone like me. Because they’re focused on one area, they have it dialed in quite well and have been able to guide us when we’re asking for something that isn’t going to work. If we give it a try, then they show us results and tell us what they think will work better. They are always actively making changes so that we get the best numbers for the end of the month.

Are there any areas they could improve?

Last March, we tried a Facebook program and I think they assigned someone who was brand new to us because they didn’t really understand anything. We weren’t on the same page at all with them in understanding our business or audience. We did that collaboration for a month and cut it. We also didn’t like how they always brought up our limited budget, but they haven’t mentioned it again since we brought it up.

Do you have any advice for potential customers?

Know what you’re trying to achieve and give them a little time to dial in the details of the campaign. I think it would be hard for them to get the feel of your company on their own, so you have to be cooperative with them in that way.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Coordinator for an addiction treatment center. We provide a full continuum of care for clients struggling with substance abuse.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We hired Disruptive Advertising to manage PPC for our digital marketing efforts to help us reach a wider audience, convert leads, and deliver our ads across a variety of platforms.

SOLUTION

How did you select Disruptive Advertising and what were the deciding factors?

We became familiar with Disruptive's strong skill set, accomplishments, and were impressed with their other partnerships.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We discussed our goals and they recommended an initial strategy for our PPC. The build out the graphics and copy for our ads and get our feedback regularly. The process is very collaborative!

They manage our ads across a variety of platforms and make adjustments along the way. We have weekly meetings where we get updates on performance and lead conversion. They provide us with all the reports we'd like to see so we can accurately measure our progress. We appreciate how attentive they are with us as a client.

How many people from the vendor's team worked with you, and what were their positions?

We work mainly with Shannon (Strategy Lead) and Christine (Marketing Consultant). We also work with Colin to implement back end tracking.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing our PPC strategy, we've seen our ads reach a much greater audience, convert highly qualified leads, and solidify our brand appearance. We are continuously impressed with Disruptive's dedication to our company and goals.

Describe their project management style, including communication tools and timelines.

We email regularly and have weekly meetings. The meetings are always very insightful and provide us with an in depth picture of our performance. They are quick to respond and react. Our goals are constantly being nurtured and timelines are met.

What did you find most impressive or unique about this company?

They are very knowledgeable and understand what we want to accomplish. They always come prepared with solutions and initiatives to improve our performance. We really enjoy our weekly check-ins because the team is friendly, helpful, and adaptable!

Are there any areas for improvement or something they could have done differently?

Nope! We truly enjoy working with the team at Disruptive and are pleased with our experience.

BACKGROUND

Please describe your company and your position there.

I am a social media, blogging and digital marketing consultant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

I found Disruptive when searching for PPC firm to work with a client.

SOLUTION

How did you select Disruptive Advertising and what were the deciding factors?

They had the best proposal and I could tell they were out to do a great job based on research and expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They run Linkedin, Google, and Facebook ads for a client. Their strategy is sound based on the unique industry and they adjust at each step of the process (even recommend we lower budgets in certain areas saving the client money on fees). They base decisions to pivot on results which they explain in great detail.

How many people from the vendor's team worked with you, and what were their positions?

4 - sales and then a three member team who managed the project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are getting qualified leads.

Describe their project management style, including communication tools and timelines.

Communication was excellent - very responsive.

What did you find most impressive or unique about this company?

This was a unique company to run ads for as we had no previous metrics and there are very few others in the space. As we move forward it because clear that Facebook ads were not a good fit and the staff actually recommended stopping them even though Disruptive would then need to drop their monthly fee. On top of that, they are professional - answer questions until you understand. Most importantly they deliver results. As my client is growing they are keeping Disruptive due to service and results.

Are there any areas for improvement or something they could have done differently?

Can't imagine

BACKGROUND

Introduce your business and what you do there.

I’m the senior marketing manager for an organization that focuses on emergency preparedness, distributing products that help untrained people respond to emergencies. We sell products like AED defibrillators and bleeding control kits. We’re also a nation-wide CPR trainer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

Our organization was looking for a partner that could help us with conversion rate optimization (CRO) and advertising. That included managing any sort of PPC or paid media.

SOLUTION

What was the scope of their involvement? 

Initially, Disruptive Advertising analyzed the tone of our ads and provided data to help us determine which approaches would be better. They’ve since continued to run our paid search ads, whether that’s in shopping or social media. They also provide CRO services for our e-commerce website. 

What is the team composition? 

We work with 5–6 people. I have contact with the project manager but also have the flexibility to reach out directly to whoever is working on a specific focus. 

How did you come to work with Disruptive Advertising?

At the time, we were with a company that just wasn’t working out for us, so we set off to find a partner that was more analytical. I searched on Google and read through a lot of reviews before I saw Disruptive Advertising. It seemed like they had really great feedback from everyone. 

We went with them because it just felt like a naturally good fit. Their team was open and got back to us when they said they would. They’re very methodical, too. Even before we said we’d partner with them, they were quick to understand our situation, provided recommendations, and advised us on best practices. It was a show of good faith that they really wanted to see their customers do well.

How much have you invested with them?

At this point, we’ve spent $20,000–$30,000.

What is the status of this engagement?

We started working with them in January 2021, and the partnership is still ongoing.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and owner of Savage Gentleman, a lifestyle brand. We make leather goods and apparel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We’re working with them to facilitate our marketing.

SOLUTION

What was the scope of their involvement?

We provide all the creative assets and content and they manage our PPC ads across Facebook, Google, and YouTube.

They also handle email marketing. They work closely with us to fine-tune our messaging to make sure it is on-brand and is targeting the right audience.

What is the team composition?

I’ve worked with three people. Nate (Marketing Strategist) heads up our account and is focused on Facebook and Instagram. Then we work with Joey (Director of SMB Sales), who specializes in Google and YouTube. Finally, we work with Caitlin (Marketing Consultant) and Katie (Team Lead) on email.

How did you come to work with Disruptive Advertising?

Either they reached out to us or my partner found them through a mutual friend. My partner introduced the idea of working with Disruptive Advertising, so we sat down and had a conversation with them. They gave us an audit of what our company was doing at the time and how they felt like they could contribute. Looking at the numbers they presented, it was a no-brainer to work with them.

How much have you invested with them?

We’ve spent about $20,000.

What is the status of this engagement?

The project began in November 2020 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our company is growing and is doing well due to their support. We’ve had them aggregate what we’ve been spending on the ads across all of the platforms and what we’ve been getting in return. Even factoring in their management fees, we’re getting a return on ad spend.

How did Disruptive Advertising perform from a project management standpoint?

Overall, they’ve done really well. We’ve had a few miscommunications, but that wasn’t entirely their fault. A few times, things haven’t according to plan, but they’ve been very diligent and fair when resolving those situations.

We use Slack as our predominant means of communication. Occasionally, we transfer things by email or upload assets to a shared Google Drive.

What did you find most impressive about them?

They work with companies of all sizes across a variety of industries. That gives them a lot of industry knowledge and experience to draw from, and that sets us up for success.

Are there any areas they could improve?

They work pretty autonomously, which is a plus, but they could check in with us more, specifically in regards to the design and copywriting details. I think they’re trying to avoid hassling us, but I would be happy to collaborate with them more frequently.

Do you have any advice for potential customers?

The more organized a company can be, the better Disruptive Advertising can do their job. We’re a bit more scattered, which makes their job more challenging. If we had better procedures, they could be more efficient.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Noam Audio Ltd. We manufacture powersport audio systems for different vehicles, including motorcycles and UTVs. We manufacture in China and sell in the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We wanted to move away from primarily selling on Amazon and begin selling on our own website. We hired Disruptive Advertising to push our website’s traffic and conversion and to help with sales.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising manages our PPC ads on Google and Facebook. They initially worked with me to understand what we were doing, what the main keywords were, and who our competitors were.

They have also done some backend work on our Shopify website so that Google can read the site as it should. 

What is the team composition?

I work with Jacob (CEO) and Janae (Marketing Consultant). Jacob works on Facebook Ads, whereas Janae works on Google Ads. They have their own team on the backend.

How did you come to work with Disruptive Advertising?

I talked with 6–7 companies over a two-week period. I spoke with Nolan (SMB Executive), and Disruptive Advertising’s attitude was exactly what I wanted. They were straightforward about what they could do; there were no empty promises. I felt confident going with them after talking with Nolan.

How much have you invested with them?

We’ve spent $30,000.

What is the status of this engagement?

We began working together in February 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have very much succeeded. If you look at the website performance before Disruptive worked on it versus after, it’s a different world. They’re helping us make money.

How did Disruptive Advertising perform from a project management standpoint?

They send me weekly performance reports so that we can see how our ads are doing on Google and Facebook. Once a month, I have a phone call with Janae and Jacob to determine next month’s strategy. The communication is top-notch — whenever I send an email, I get a response right away.

What did you find most impressive about them?

I only have experience with one other company, and it was a bad one. I can’t even compare Disruptive Advertising to them. 

Disruptive Advertising is really good at getting traffic to the website and generating conversions. They make sure everything works as it should. 

Are there any areas they could improve?

No, there’s nothing I can think of.

Do you have any advice for potential customers?

Be honest. Have some base knowledge of what you want to do when you talk to a professional company.

BACKGROUND

Please describe your company and your position there.

Our company is BONEFROG and we're The World's Only Navy SEAL Obstacle Course Race" My name is Brian Carney and I'm the Owner and CEO of BONEFROG.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We hired Disruptive Advertising to tackle all of our paid social media marketing.

What were your goals for this project?

We were looking to add 300+ participants to each of our events.

SOLUTION

How did you select Disruptive Advertising?

From a friend who owns another company that also used Disruptive Advertising at the time.

Describe the scope of their work in detail.

Disruptive Advertising was directed to take over our paid social media ads and run campaign ads for all of our events as well as evergreen ads to raise awareness for BONEFROG as a whole. They were given a goal of a 4x ROAS.

What was the team composition?

We started with pairing our in house marketing experts with a Facebook expert from Disruptive to go through the learning phase and get the right message we wanted them to convey on BONEFROG's behalf. Within time we added a Google Ads expert from Disruptive.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall we're extremely satisfied with everything we've seen from Disruptive Advertising. The reps we work with are top notch and without a doubt have a vested interest in the growth and success of our company. We have constantly raised the bar and every time they have met it if not went above and beyond.

How effective was the workflow between your team and theirs?

Extremely effective. Communication has and continues to be a receipt for success and it seems to be a core value for Disruptive Advertising.

What did you find most impressive about this company?

The fact that they become so invested in the future growth of our company and their willingness to constantly remain flexible with our endless requests for changes in direction and trying new things in regards to marketing.

Are there any areas for improvement?

We have a unique business and not all traditional marketing efforts work with the same results. The only area's for improvement I can predict for Disruptive in regards to our company is time. The more time they have to learn our business message, our clients they're marketing to and the results we get from different ad types will only expand upon the results we can hope to get.

BACKGROUND

Introduce your business and what you do there.

I’m one of the owners of a roofing contractor.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We wanted to increase marketing exposure and leads.

SOLUTION

What was the scope of their involvement?

They took over our Google Ads account. 

What is the team composition?

Our account rep was Kyle (Marketing Consultant), and he was great in terms of communication and performance — he always answered our questions in a timely manner. 

How did you come to work with Disruptive Advertising?

I believe we found them online. Our take on marketing is to give a company about 90 days to see if it works out. They did a great job, so we had no complaints.

How much have you invested with them?

We spent about $12,500 on their services and ad spend each month.

What is the status of this engagement?

Our work together lasted about a year. We ended the engagement through no fault of their own — we just decided to go in a different direction with marketing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our goal was to decrease lead cost while increasing lead flow, which they did in a couple of different ways. Marketing is all about ROI, so lower lead cost and higher lead quality. However, a lot of companies can do marketing in this day and age. I was more focused on the customer experience and whether they got back to us in a timely manner. I would recommend Disruptive in a heartbeat.

How did Disruptive Advertising perform from a project management standpoint?

They excelled in terms of project management.

What did you find most impressive about them?

Their communication and the customer experience they provided definitely set them apart from other people we’ve worked with.

Are there any areas they could improve?

I don’t have any constructive criticism. They were a really well put-together organization from top to bottom. 

Any advice for potential customers?

Go into the engagement with a realistic approach — you can’t spend $300 and expect to get results in two days. With online marketing in general, you need to have realistic expectations.

BACKGROUND

Introduce your business and what you do there.

I’m the e-commerce director of Death Wish Coffee. We invented the world’s strongest coffee and have had the best-selling ground coffee on Amazon for the last five years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We were looking for a partner to provide creative and operational support for our digital marketing and advertising campaigns.

SOLUTION

What was the scope of their involvement?

They handle our direct advertising, email marketing, and PPC campaigns. They manage all of our paid ads on Facebook and Instagram.

What is the team composition?

We work with Kaden (Marketing Consultant), who handles our paid social, and Clayton (Marketing Consultant), who manages our paid search.

How did you come to work with Disruptive Advertising?

We went through a few agencies before I found Disruptive Advertising on Clutch. When we reached out to them, they quickly understood our needs and how they could help us meet our goals.

How much have you invested with them?

We’ve spent between $24,000–$27,000.

What is the status of this engagement?

We started working with them in January 2020 and we’re still working with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We set a pretty aggressive goal for our return on ad spend (ROAS), but they managed to exceed it significantly.

How did Disruptive Advertising perform from a project management standpoint?

We meet with them on a weekly basis to go over our goals and get a recap on what they’ve worked on during the week. They’ve been really accommodating and communicative throughout the process. Originally, we used Slack to touch base with them, but they were willing to switch to Microsoft Teams when we began using it.  Through Microsoft Teams, we can chat with them several times a week and they address all of our questions.

What did you find most impressive about them?

Unlike some other companies we’ve worked with, Disruptive Advertising listens to our needs and are hell-bent on meeting our specific goals. They’ve been extremely professional and insightful.  

They clearly want what’s best for their clients. For example, we asked them to stop social media advertising for a month so we could monitor our revenue. Even though that wasn’t positive for their business, they understood why it was valuable for us and were very helpful. 

They also aren’t afraid to provide feedback even if their input goes against what we think is best. Still, they’re never confrontational and they handle those discussions well. In the end, they have more experience and are a great resource. I appreciate that they’re willing to take risks and test things out.

Are there any areas they could improve?

I can’t think of anything they need to improve.

Do you have any advice for potential customers?

Potential clients who are on the fence about working with them should ask to speak with someone who isn’t a salesperson. They’ll find that everyone on from Disruptive Advertising is extremely supportive. That definitely helped us decide to work with them.