Effeect

BACKGROUND

Please describe your company and position.

I am the CMO of IC Markets

Describe what your company does in a single sentence.

CFD/ Forex Trading

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effeect to accomplish?

• Google Ads
• SSM
• Conversion rate optimization

SOLUTION

How did you find Effeect?

Online Search

Why did you select Effeect over others?

• Good value for cost
• Company values aligned

How many teammates from Effeect were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work for PPC and Social Media Management Services

1. PPC Management for AU Google + Microsoft Accounts

Full management of Google Ads and Microsoft Ads accounts for Australia.
Ongoing bid management, optimization, and fraud prevention 24/7.
Smart targeting, budget allocation, and cross-channel strategies for optimal performance.
Regular reporting, including real-time and weekly manual reports.
Compliance with all platform policies, especially in regulated industries.
2. PPC Management for EU Google + Microsoft Accounts

Full management of Google Ads and Microsoft Ads accounts for the European market.
Continuous optimization for maximum ROAS (Return on Ad Spend) and lower CPA (Cost per Acquisition).
Ongoing adjustments to targeting, budget management, and split testing.
Real-time performance reporting and detailed weekly updates.
Ensuring compliance with EU-specific regulations for digital advertising.
3. Social Media Management for IC Trading Profiles:

Comprehensive management of social media profiles for IC Trading.
Content creation, community engagement, and strategic posting across key platforms.
Focus on maintaining brand consistency and increasing audience engagement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes:

Increase in ROAS: Target an increase of 20-30% in Return on Ad Spend (ROAS) within 6 months, driven by strategic optimization.
Decrease in CPA: Aim to reduce Cost per Acquisition (CPA) by at least 10-15% through continuous bid management, audience optimization, and smart targeting.
Click-Through Rate (CTR): Improve CTR by 15-20% by refining ad copy and leveraging advanced targeting.
Conversion Rate: Increase conversion rate by 10-15% over a 3-month period through split testing, landing page optimization, and remarketing strategies.
Fraud Prevention Metrics: Maintain fraud prevention efforts by ensuring 0% ad spend lost to fraudulent activities, tracked via platform security tools.
Ad Performance Reporting: Provide weekly reports showing a minimum of 95% of campaigns running with an optimal budget allocation and fully optimized bidding strategies.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time. Super responsive.

What was your primary form of communication with Effeect?

Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about this digital marketing agency is their deep specialization in regulated industries, particularly in finance, fintech, and B2B sectors. The fact that they ensure full compliance with platform policies and offer services tailored to high-risk finance products like forex, crypto, and trading platforms is a standout feature. They also provide a comprehensive, data-driven approach to PPC and social media management, with continuous optimization, fraud prevention, and real-time reporting. Their focus on scalable growth and advanced targeting across multiple channels, combined with a dedicated team of senior specialists, makes them well-equipped to drive measurable, long-term results.

Are there any areas for improvement or something Effeect could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of The Classic Catering People

Describe what your company does in a single sentence.

Full service off premise catering and delivery and pick-up of ready to eat meals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effeect to accomplish?

• Lead Generation
• Pay Per Click
• Help with google visibility

SOLUTION

How did you find Effeect?

Online Search

Why did you select Effeect over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Effeect were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Effeect has collaborated with us on a number of strategies, including remarketing, to raise our online presence on Google and Meta. They have researched the best keywords and marketing techniques to draw in customers. Additionally, they have created a landing page that they can send their clients to, encouraging them to fill out a lead form for catering services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The staff at Effeect works hard to generate more leads. We've encountered some internal difficulties with lead tracking, but Effeect has collaborated with us via lead feedback to make sure we're optimizing our visibility and efficacy in terms of language, keyword choice, and Meta image optimization. Overall, our cost per lead has dropped.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Whether there is a problem that needs to be solved or just a question, the team is always very helpful and quick to respond. If the question isn't directly within their area of expertise, they help find the answers from other team members who can help even if it's outside the scope of their regular work.

What was your primary form of communication with Effeect?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The relationship we've built throughout our time together is what I cherish most about our working together. Effect has gained insight into our company's mission and values, and we get along well. I am certain that if I ask them any questions or offer suggestions, they will not only listen to me but, if necessary, put into practice. 

I can also seek guidance on how to apply their proposals in other areas where we may not collaborate. We're in good hands because Effeect is highly committed and educated about what they do.

Are there any areas for improvement or something Effeect could have done differently?

Nothing to improve, just that i will want them to do more.

BACKGROUND

Please describe your company and position.

I am the Senior Manager, Acquisition Marketing of MyHealthTeam

Describe what your company does in a single sentence.

MyHealthTeam connect people, support, and information they need to better manage their chronic health condition.

60 social communities 26+ million conversations 13 countries Hearing from others living with your condition and learning from medical experts supports you in living life to the fullest.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effeect to accomplish?

• We engaged Effeect with a clear objective: to boost lead generation across three distinct divisions of our organization. Their comprehensive approach encompassed tailored strategies for each unit, leveraging diverse digital marketing channels to maximize reach and effectiveness.
• Pay Per Click

SOLUTION

How did you find Effeect?

Online Search

Why did you select Effeect over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Effeect were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In order to maintain the privacy of our business model, I will give you a general overview without going into details. Our business structure is complex, consisting of a software service segment and a dedicated lead generation component. Each of these components has its own set of goals and challenges, and we hired Effeect to handle this complexity in a very flexible manner.

We want Effeect to quickly develop a comprehensive strategy that meets all of our needs.Their team will work together with ours to create engaging advertising material and put effective targeting methods in place. Their ability to move quickly from strategy to execution—and launch our campaigns with remarkable efficiency—was what impressed us.

I'm not allowed to share specific stats, but I can say with certainty that the campaign will be successful. Our diverse objectives should be successfully addressed by Effeect's strategic approach and agile implementation, resulting in success for both our software and lead generation projects. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In their approach, Effeect has shown incredible flexibility, judgment, and strategic intelligence. From the beginning, their performance has constantly met my high standards.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Though we did briefly use Slack, email has been our main method of contact. The project manager has quite remarkable communication abilities. He is really responsive; I never have to wait for a response from him. Actually, He typically waits patiently for my answers, rather than the other way around.

His capacity to persevere when needed while still acting in a professional and polite manner is what really makes him stand out. He strikes the ideal mix between being proactive and considerate of my time by following up without being intrusive. This kind of refined communication is extremely useful and uncommon.

His method makes sure that nothing is lost, which keeps our projects on schedule and the information flowing smoothly.

His approach to communicating fosters a solid working connection built on mutual trust in addition to facilitating effective project management. It's clear that He has perfected the art of successful communication and that it's more than simply a talent.

What was your primary form of communication with Effeect?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They accomplish All the time. That is it all. They deliver on time and their work ethics is top notch

Are there any areas for improvement or something Effeect could have done differently?

There usually are, but to be honest, I won't discuss it. Although neither Effeect nor any agency is flawless, they are incredibly dedicated to ensuring that both the customer experience and the outcomes are met. Everything that they need to work on is primarily situation-specific.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of MAC Consulting

Describe what your company does in a single sentence.

MAC is a Management Consultancy based in South Africa. We are Implementation Experts working with local and international clients for over 25 years.We help organisations become more effective by implementing change in their business. We translate strategy into results for lasting impact.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effeect to accomplish?

• Pay Per Click
• Increase Revenue
• Marketing Strategy Refine

SOLUTION

How did you find Effeect?

Clutch Site

Why did you select Effeect over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Effeect were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

An Effeect Marketing Account Manager will be assigned to manage our paid advertising campaigns as part of the engagement. To make a real-time reporting dashboard accessible and send out weekly updates over Slack or email. We'll hold weekly strategy and performance review calls to make sure everything is in line with our corporate goals. In addition to providing help with the setup and optimization of conversion tracking, Effeect will create a personalized strategy roadmap.
Effeect will handle our product feeds as part of their all-inclusive solution, which includes enhancing and correcting current feeds, optimizing for better performance, and scaling and growing campaigns as necessary. This includes maintaining and optimizing your Google and Bing paid advertising accounts to get the best possible results for your company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our goal is to significantly increase business growth through Effeect strategic administration of our paid advertising campaigns on Google and Bing. Their main goal was to maximize our total revenue through targeting and ad performance optimization. They also increase the volume of leads produced by these platforms concurrently. 
But the Effeect method goes beyond simple statistics; they employ techniques to improve the caliber of leads, guaranteeing that we received enquiries from potential clients who are more likely to become important clients. This all-encompassing increase in lead volume and quality ought help strengthen your company's bottom line by streamlining the sales process.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

incredibly fast, structured, responsive, and timely. Meeting agendas typically are organized down by Effeect before the meeting and meeting summaries are sent out after the meeting. They always reply quickly to our emails and questions, no matter what time of day, and they deliver the things they promise to.

During our strategy calls, they posed insightful and thought-provoking questions that helped us think creatively and beyond the box. They also bring a new perspective to our industry.

What was your primary form of communication with Effeect?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Whether they know your industry or not in the beginning, they will learn it. They take the time to learn about your products and your industry and fully immerse themselves so they can get a full understanding of how best to market it.

They ask the right questions, and a lot of them, which is refreshing and unlike any other PPC/SEO/digital marketing company I've worked with.

Are there any areas for improvement or something Effeect could have done differently?

Nothing comes to mind on this.

BACKGROUND

Please describe your company and position.

 I am the Managing Partner of an automotive service chain

Describe what your company does in a single sentence.

We are a chain of full service automotive shops and currently have 12 corporate locations, 8 franchised locations and are across Utah, Idaho and Oregon.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effeect to accomplish?

• Effeect has been creating, executing and maintaining our paid search campaigns for Google and Bing. Our goals are to supplement our organic and traditional traffic and maintain a low cost per call.

SOLUTION

How did you find Effeect?

Other

Why did you select Effeect over others?

• Pricing fits our budget
• Good value for cost
• Company values aligned

How many teammates from Effeect were assigned to this project?

Effeect assigned a team of four skilled professionals to our project, including the account manager.

Describe the scope of work in detail. Please include a summary of key deliverables.

Management of our paid search campaigns on Google and Bing. We are working with them for a long term already. Main KPIs we look at are ROI and conversion rate.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overall we have had great success with Effeect. Throughout the year, our call volume has gone up and quite recently we have changed the strategy and focused on better keywords that have driven our cost per call down.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall requests are completed very quickly, often times within a couple hours. They're very attentive, especially when the requests are time sensitive.

What was your primary form of communication with Effeect?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I feel like we may get some special treatment based on the length of our business relationship. We are definitely not their biggest client, but they'll move mountains for us if they need to. I think the way they value relationships speaks volumes.

Are there any areas for improvement or something Effeect could have done differently?

I feel that they are a great agency; they did everything perfectly.

BACKGROUND

Please describe your company and position.

 I am the Marketing Manager of an advertising & marketing company 

Describe what your company does in a single sentence.

We manage and execute marketing strategies for businesses that need marketing support, don’t have an internal marketing department, or are trying to expand their marketing department without increasing the headcount.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effeect to accomplish?
Social media is an essential component for any company, and our goal is to represent our clientss brands and get people to engage with and ultimately support and utilize their products. We hired Effeect to help us with some of our clients.

SOLUTION

How did you find Effeect?

We found them on Clutch.

Why did you select Effeect over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Effeect were assigned to this project?

We worked with CEO, account manager and 3 media buyers

Describe the scope of work in detail. Please include a summary of key deliverables.

Effeect did a complete audit of our client and put together recommendations based on that data. Then they put together a step-by-step blueprint for us to follow on how that client should be approaching social media. The blueprint was designed to be executed on all major social media platforms, including Facebook, Twitter, Instagram, and TikTok. They also created content boards for us and made sample advertisements to show to the client when we met with them.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our clients were blown away by the plan that Effeect helped us put together. Beyond that, working together and partnering with them has put our agency in a much better position.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was fantastic, and they paid attention to every detail.

What was your primary form of communication with Effeect?

Email or Messaging App

What did you find most impressive or unique about this company?

They gave us everything we needed and nothing we didn’t. Everything was detail-oriented, and they brought things to our attention that we never would have considered.

Are there any areas for improvement or something Effeect could have done differently?

There is nothing that they could improve.

BACKGROUND

Please describe your company and position.

I am the Regulatory Compliance and Safety Manager of PPLP

Describe what your company does in a single sentence.

We are fish processing company with two vessels.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effeect to accomplish?

• We needed a team to help us develop and improve our social media presence, including creating content and ads, and managing the accounts.

SOLUTION

How did you find Effeect?

They have sent an email with an offer.

Why did you select Effeect over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Effeect were assigned to this project?

We worked with an account manager and a paid media manager.

Describe the scope of work in detail. Please include a summary of key deliverables.

Our social media goals were somewhat a typical, as our industry is so niche. The team worked very closely with us for the first two months to develop creative content that fit our needs and our company feel. Effect’s team listened and adjusted the content according to our requests. They really listened to what we wanted.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We didn't have Instagram and Facebook page before hiring Effeect, and had little traffic to our website. Now website applications (where our social media posts direct applicants) make up a third of all our leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very effeective. They address any questions or ideas we have within the day.

What was your primary form of communication with Effeect?

Email or Messaging App

What did you find most impressive or unique about this company?

We love their willingness to listen and work with us to find our social media voice.

Are there any areas for improvement or something Effeect could have done differently?

All is good.

BACKGROUND

Please describe your company and position.

I am the Realtor at PureWest Christie's International Real Estate

Describe what your company does in a single sentence.

We are a real estate company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effeect to accomplish?

• Our goal was getting more organic search traffic to our website, and we reached out to Effeect for their SEO services.

SOLUTION

How did you find Effeect?

Online Search

Why did you select Effeect over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Effeect were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The experience is exactly what you would expect from a professional SEO agency. A a great and responsive team. Our questions guided the evaluation and revision of the content, the tracking of key performance indicators, and the creation of reports.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our organic traffic keeps becoming better. We have several keywords on the first page of search results and we have been able to observe the influence of our activities on a weekly basis. They've done a great job, and I am sure it will continue to affect the organic performance of our website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Effeect takes a methodical approach. We were provided an account manager and given an orientation. To make sure we keep on course, our project lead meets with us once a week through calls. When it necessary, other team members attend our meetings, depending on the tasks at hand. Our project has bespoke reports, and we get monthly updates on our progress.

What was your primary form of communication with Effeect?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Above all, the team has shown flexibility. When there is no one else available to assist us, they have enabled us to complete unforeseen works with our website. We merely worked around the terms of the contract and Effeect is the best SEO solution we could find.

Are there any areas for improvement or something Effeect could have done differently?

I am unable to think of anything we would have asked to be done differently.

BACKGROUND

Please describe your company and position.

I am the Assistant to Chief Executive Officer of Meijer

Describe what your company does in a single sentence.

Not by a long shot. We recently launched the nation’s largest grocery home-delivery service – reinventing the business of grocery shopping

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effeect to accomplish?

• To Improve and execute our digital marketing

SOLUTION

How did you find Effeect?

• Referral
• Clutch Site

Why did you select Effeect over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Effeect were assigned to this project?

5-7

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Effeect to create content, a digital marketing strategy, advise us on ad placements, manage our Hubspot website and application, and more on an ongoing basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved website performance, sales enablement, and engagement with digital content.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were always on time, responsive to questions, and delivered what we expected in a highly professional manner.

What was your primary form of communication with Effeect?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their content creation is the best I've worked with; very good writing: clear, credible, and professional. 

Are there any areas for improvement or something Effeect could have done differently?

No, my experience with them has been incredible.

BACKGROUND

Please describe your company and position.

I am the Founder, Chairman, and CEO of Greystar

Describe what your company does in a single sentence.

Greystar provides world-class service in the residential rental housing industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Effeect to accomplish?

• We engaged effeect to execute a targeted account-based marketing campaign aimed at generating high-quality leads within specific industry verticals.

SOLUTION

How did you find Effeect?

• Online Search
• Referral

Why did you select Effeect over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Effeect were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Effeect worked with us for 11 months, focusing on lead generation through account-based marketing, cold email outreach, and cold calling. Their team identified potential clients, created personalised outreach campaigns, and booked 57 appointments with qualifiedprospects. the key deliverables included a detailed list of potential clients, the booked appointments, and regular progress updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

over the 11 months, Effeect successfully booked 57 appointments with potential clients. These appointments led to several promising bussiness opportunities, showing clear progress toward our sales and growth objectives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Effeect handled the project efficiently, delivering everything on time and without delays. they were always available to answer our questions and made sure we were comfortable with each step before moving forward.

What was your primary form of communication with Effeect?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Effeect impressed us with their ability to foresee and address potential challenges before they became issues.

Are there any areas for improvement or something Effeect could have done differently?

No