High Efficiency Heating & Cooling Inc. is a 12-year old HVAC business with multiple locations in the Greater Toronto Area (GTA). The company is the #1 Carrier Dealer in Toronto and maintains 9.9 Homestars, A+ Better Business Bureau, and 4.9 star Google review ratings. This and their over 10,000+ happy customers is a testament to their top-notch customer service.
When we started with the client in 2017 they were…
working with another agency. While the client was getting some leads from Google Ads, the cost/conversion was excessive and they were unable to scale up the lead volume.
We rebuilt their paid search campaigns cutting wasted ad spend, and improving creatives, keyword strategy, and targeting. Once the cost/conversion numbers were under control we were able to identify winning tactics and scale the campaigns for greater conversion volume.
Overall we managed to cut the cost/conversion by 62%, increase conversion rates by 673%, and generate 366% more conversions.
In addition to getting paid search on track, we’ve implemented profitable remarketing campaigns and grown the client’s organic search lead volume with Search Engine Optimization.
As a result the client gets a steady and predicable volume of high-quality leads and is able to further grow their business.
From the client - Ten Thousand Foot View is doing a great job with our campaigns. They are quick to respond to our urgent requests, even during weekends.