We help e-commerce businesses grow online

Promodo is a leading international performance agency in Central & Eastern Europe that helps in-house marketing teams of medium and large e-commerce companies to deliver better results.

Our team of 160+ experts helps clients from 60 countries to promote businesses in developed and emerging markets across the globe. Promodo employs its cutting-edge proprietary software and know-how to increase ROI of marketing campaigns, boost conversion rates, grow SEO and email marketing efficiency in a transparent and measurable way.

 
$5,000+
 
$50 - $99 / hr
 
50 - 249
 Founded
2004
Show all +
Lincoln, United Kingdom
headquarters
  • The Terrace, Grantham Street, Lincoln
    Lincoln, LIN LN2 1BD
    United Kingdom
other locations

Portfolio

Key clients: 

Nikon | Kingston HyperX | ClickMeeting | Proswimwear.co.uk | Karcher | monobank | Pigu.lt, Ozon, OLX, Rozetka.ua, and others.

Snack Production

Client

 

Snack Production is a group of companies that occupies a leading position in the market of snack products in Ukraine.

Challenge

 

To identify and later use behavioral stereotypes of subscribers to increase the out-reach on social media and to increase the loyalty of the target audience to the brand.

Result

+2% increase of market share;

+10% sales rise;

+46,817 new users acquisition.

 

 

Read a full version

SHOKOsmile

Client

SHOKOsmile is an online store of souvenir chocolate candies. The store operates and covers all of Ukraine where delivery of their products are carried out by national courier service.

Challenge

To convert the site visitors into customers, increase the loyalty of regular customers, grow the number of repeat purchases, and to share the knowledge about SHOKOsmile chocolate.

Result

During the project, we increased:

  • the list of subscribers by 3 times;
  • the sales of 2100%;
  • the conversion rate from 5 to 10%.

Read a full version

Kedoff

Client

Leading multi-channel retail of branded shoes since 1996.

Challenge

To achieve sales growth from the site. To increase the site's popularity among potential customers and reduce the cost of their acquisition.

Result

After 2.5 months working on this project, the following results were achieved:

  • +95% sales increase;
  • -25% the cost per acquisition;
  • +35% conversion rate increase.

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Citrus

Client

Established in 2000, Citrus is focused in particular on mobile electronics. It now boasts 46 stores in 9 cities and also operates a thriving online store.

Challenge

Citrus wanted to increase brand awareness and its overall reach, drive website traffic from Facebook to its online store and, ultimately, drive sales of the new-model Meizu smartphones.

Result

By coupling powerful and expressive video with Facebook's comprehensive targeting tools, Citrus saw engagement levels quadruple—and at a fraction of the cost. Running through March 2017, the campaign achieved the following:

  • 2.9X increase in campaign reach MoM
  • 4.2X increase in engagement MoM
  • 55% lower cost per post engagement

Read a full version on Facebook

Georgia

Client

Georgian National Tourism Administration (GNTA) is a part of the system of the Ministry of Economy and Sustainable Development of Georgia. One of the most important tasks of GNTA is to promote the country as a key tourist destination. During 2014, more than 5.5million tourists visited Georgia. In 2011-2012, the share of tourism in GDP was around 6%.

Challenge

To build the image of Georgia as a tourist country. To increase the number of tourists from the target region to priority geographical areas

Result

The final and most important result of the campaign was the increase in the number of summer tourists from the target region to +14% compared with the same period a year earlier (to 48.9 thousand people).

Read a full version...

Client

MOYO is one of the most dynamically growing players in the Ukrainian market of retail electronics and home appliances. Currently, the retail network consists of 48 stores.

Challenge

To increase sales by focusing on the broadest potential audience with a high commercial interest while having conversion cost limitations.

Result

We helped to increase the volume of traffic to the site by 156%, transaction rate by 42%, and the number of sales by 263%. By the end of 2016, MOYO reached a 2.2%- market share, occupying the 9th place among the Ukrainian e-commerce projects.

Read a full version of the success story...

Akvantis

We conducted a UX analysis of the old version of the site, compiled user scenarios, and defined the key goals and objectives. As a result of the project, we created an online store, which solves, first of all, the tasks of users.

Stroom

For a new company in the market of electric cars in Ukraine, we developed the idea and concept of a new website. The team researched the niche to understand what potential clients want to know about electric cars during purchase. The preferences of the target audience were considered at the every stage of the design process.

Reviews

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SEO Site Analysis for Online Retailer

"Their comprehensive analysis and the user-friendly report were delivered at a very competitive price."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Oct. - Nov. 2017
Project summary: 

Promodo provided SEO aid and reports to find areas for improvement. They performed a technical analysis of the site and created a detailed, user-friendly report that highlighted issues.

The Reviewer
 
11-50 Employees
 
Denmark
SEO Specialist, Online Fashion Retailer
 
Verified
The Review
Feedback summary: 

The engagement produced useful information for site improvement. The work from the Promodo team has resulted in an efficient platform that has seen an increase in organic traffic. The team satisfied expectations and did so at a competitive price, making for a beneficial collaboration.

BACKGROUND

Please describe your company and your position there.

I’m an SEO specialist at a Denmark-based online fashion retailer. We ship to more than 10 European countries.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Promodo?

We needed a technical SEO audit of our site.

What were your goals for this project?

We wanted to get an overview of technical errors and issues to improve them on site.

SOLUTION

How did you select this vendor?

Our CTO recommended we choose Promodo; he knew them based on their previous work.

Describe the project in detail.

The project consisted of a technical SEO analysis of our site. They highlighted the technical issues our platform suffered from. Additionally, they showed us the areas we could improve the setup of. The team sorted the report by levels of importance and had detailed descriptions of the problem, solution, and benefit for each issue.

What was the team composition?

We worked with the Promodo team and contributed our SEO specialist and IT department.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We’ve seen an increase in our organic traffic since implementing a great deal of Promodo’s technical suggestions. Though the effect of their work took a while to show its impact, as is true with most SEO projects, there is no doubt the results are there. They’ve helped us improve our site in a wide range of areas, giving us a well-optimized platform for our SEO efforts.

How did the Promodo perform from a project management standpoint?

Promodo was proactive during the entire length of the project. They followed up with us after the analysis was completed and they provided helpful elaboration for any of the issues on the report. They also provided detailed documentation for the IT department to implement, which was delivered to the utmost satisfaction.

What impresses you about the Promodo?

Their comprehensive analysis and the user-friendly report were delivered at a very competitive price.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO for Door Manufacturer

"As far as Promodo is concerned, everything was performed with high quality and completed on time."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2015 - Ongoing
Project summary: 

Promodo is engaged with a door manufacturer to market online shops in Russia and Ukraine with the goal of increasing sales and keyword rankings.

The Reviewer
 
201-500 employees
 
Ukraine
 
Verified
The Review
Feedback summary: 

Promodo is complimented for helping improve top keyword rankings by 250 percent and sales by 25 percent. Promodo is recommended for other search engine optimization projects.

BACKGROUND

Dveri Belorussii specializes in the production and promotion of interior doors, metal front doors, and doors for special purposes. Dveri Belorussii brand's products combine striking design ideas, modern technologies, natural materials and characterized by an optimal price-to-performance ratio.

The Dveri Belorussii brand has been developing successfully since 2005. Currently, our retail network comprises 135 official outlets and 130 partnered brand departments. We deliver our products to Ukraine, Belarus, Moldova, Kazakhstan, Russia, Azerbaijan, and the European Union.

OPPORTUNITY / CHALLENGE

Our company's online business was not highly developed, so we decided to improve it. Our goal was to take our Internet shops to leading positions on Internet searches. In this regard, we needed to come up with a strategy of our brand promotion in the Ukraine and Russia, which would result in achieving stable sales flow through the Internet shop and brand promotion to our target audience.

SOLUTION

First of all, we needed Promodo to carry out the basic work, which means to fix all the technical errors because it would be impossible to promote project without it. We then needed them to modify the website structure following a deep analysis of our niche and that of our competitors.

We also wanted to add information about the company's representative offices on Google's local services pages. We also needed help with crowd marketing, content marketing, working with a reference profile, Google AdWords search and advertising, and Yandex.Direct search advertising.

In Ukraine, Promodo is a very popular company in the digital market. In their portfolio, they have many e-commerce projects. That is why we chose them.

RESULTS & FEEDBACK

As far as Promodo is concerned, everything was performed with high quality and completed on time. A team of four people was engaged in this project. Their customer orientation and the dedicated team we had was at the highest level.

During a relatively short period of cooperation of approximately six months, our website positions in the competitive SERP [search engine results page] have increased by 2.5 times. Our sales are up 25 percent as well. Contextual advertising, when it is set properly, attracts a quality audience to us, which is converted then into sales.

My advice to a future client is to set strong KPIs [key performance indicators] with the Promodo team. It will make the project more successful.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

PPC for CRM Software Firm

"[T]hey’re a great team to work with and they support us with all the requests we have."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Promodo performs SEO for a CRM software provider’s website in an ongoing capacity. The team has recently begun to manage a PPC campaign as well.

The Reviewer
 
11-50 Employees
 
Boston Metro Area
Director of Marketing, CRM Software Firm
 
Verified
The Review
Feedback summary: 

Both the SEO and PPC projects have been successful and improved organic search leads. The team gave great suggestions for improvements and made the website more appealing. Promodo is competent and organised, and helped the project to run smoothly. 

BACKGROUND

Please describe your organization.

I work for a CRM vendor that sells software to businesses in order to improve their customer relationship management processes.

What is your position?

I’m the head of marketing in the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Promodo?

We had a SEO project with them and they also were managing our paid search in Google. Both those projects were quite successful.

SOLUTION

Please describe the scope of their involvement in greater detail.

Originally, the job was for organic SEO and when we saw that the results were good for that project, we also added more capital for paid search.

How did you come to work with Promodo?

We had a combination of criteria that we monitored and that included case studies from other clients. Some of the references that we got from their clients, along with other criteria we wanted, drove us to select Promodo. Initially I found them by searching Google and monitoring various references to the company.

Could you provide a sense of the size of this initiative in financial terms?

We are working on a monthly retainer. Annually the cost is around $10,000 to $50,000.

What is the status of this engagement?

We have several projects with them. At the moment the work is ongoing. Parts of the project have been completed. We have to have ongoing work on our website to be better positioned in Google search.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

They improved the presence of our website in organic search and improved the traffic and leads we get from our organic search. All in all, we are happy with the results we received from Promodo and would recommend them. We took their advice on improvements and enhancements. Promodo has made recommendations to help us maintain our position over time ever since we improved our website and made it more appealing for potential visitors.

I don’t have specific metrics, but from what I remember, we grew our organic traffic and leads from organic search 200%.

How did Promodo perform from a project management standpoint?

They are quite competent and organized. They understood how to work with enterprise clients and smaller ones.

What distinguishes Promodo from other providers?

I want to add that they’re a great team to work with and they support us with all the requests we have. I would definitely recommend them to any other company, at least to a business similar to ours.

Is there anything Promodo could have improved or done differently?

No. Our interactions have been smooth. I can’t find anything negative about them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO Audit for Fantasy Football Website

"It was a small project, but they delivered more than expected."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
Project summary: 

Promodo performed an SEO audit for fantasy football subscription website redesign. The audit included: redirect analysis and Google tool setup, analysis of current traffic, and page rank factors.

The Reviewer
 
11-50 Employees
 
Raleigh, North Carolina
Josh Moore
Owner, 4for4 Fantasy Football
 
Verified
The Review
Feedback summary: 

The team provided clear, detailed PDF documents with various suggestions on best practices. Promodo’s work directly contributed to an increase in traffic and sales growth. The team communicated well in English and were professional.

BACKGROUND

Please describe your organization.

We are a fantasy football company. We run a website called 4for4 Fantasy Football, and we're mostly a subscription-based site. We publish statistics and articles, and we have tools and tips available to our subscribers.

What is your position?

I am the owner.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Promodo?

I just wanted someone to do an SEO [search engine optimization] analysis of the site. We were doing a website redesign and upgrade with another company that was also from Eastern Europe. I wanted someone to write a document of all the recommended changes and actions so we'd have a guide to look at as we're making decisions on the next project.

SOLUTION

Please describe the scope of their involvement in detail.

They did an audit. It was a three-part audit. The first part was analysis of redirects, advice for Google Webmaster tool setup, Google analytics tracking goals, and then recommendations on thank you pages or exit pages.

They gave us a 10-page PDF with many different suggestions for best practice practices as far as URL-based duplicate content, some things we were supposed to change in our HTAccess files. They gave us some examples. The document was good.

We usually don't receive documents that are as detailed and professional from our vendors, but Promodo stood out. It was professional with lots of screen shots specifically about things we should do and recommendations for setting up Google products.

The second part of the audit was looking at our current traffic and conversion rates, our current site performance, and browser vs. mobile vs. desktop. There was an analysis of our current traffic.

They then looked at our primary indicators so the number of index pages in Google, search engine credibility, and back links. They were giving an overview of what we have currently.

The third analysis was about page rank factors and accessibility of our site. We examined usability, and they had suggestions. Promodo also sent a large analysis of keywords that we weren't targeting and then other keywords that would be better to target.

How did you come to work with Promodo?

They were recommended by the web development company that I'm working with. I'm not sure if they have a long-standing relationship. The pricing was $1,000. Many other firms wanted a 12-month commitment with a minimum of "X" spend per month. I wasn't looking to jump in that deep at that point in time.

Could you provide a sense of the size of this initiative in financial terms?

It was $1,000 total for the three-part audit.

What is the status of this engagement?

It was a one-time project that has ended. They did follow up to see if we needed anything else. We decided to hire a digital marketing person who knows many of the strategies that they were bringing to the table. I would definitely recommend them if someone needed the services they provide. They did a good job, and I was happy with the price for sure.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

It's been a continual process for the last three years of improvement. It's hard to say exactly what they directly contributed to. I know we took many of their suggestions on board when we were building out the new site, but we've also taken on suggestions from employees here and the developers that were building the site.

I think the data they provided was good. We've seen an increase in traffic. We had 4 million hits last month, which was the first time we've ever done that. I wasn't only working with these Promodo on SEO work, so it's hard to say that their exact contribution.

I know we are trending well in terms of traffic and just in all growth metrics. We're doing well. They were definitely a part of that. Our subscriber base is up 75 percent this year, which is strong. Our revenue is going to double this year, which is awesome.

How did Promodo perform from a project management standpoint?

Promodo was great. It was a small project, but they delivered more than expected.

What distinguishes Promodo from other providers?

My contact spoke very fluent English. Some companies abroad communicate perfectly and some of them cannot. It's definitely nice not to have a language problem. We did everything via email and Skype and that's definitely the way I prefer to work.

Is there anything Promodo could have improved or done differently?

Not really. I was happy with the results.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO for Packaging Company

"Promodo works faster than we can solve the issues."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Sept. 2014 - Ongoing
Project summary: 

Promodo improves SEO for the English version of a packaging provider’s website with the goal of improving site ranking and English traffic. After the initial audit, the team now works on content creation.

The Reviewer
 
11-50 Employees
 
Hungary
Marketing Coordinator, Packaging Company
 
Verified
The Review
Feedback summary: 

The engagement boosted the English site’s Google presence by 500%. The team works quickly and efficiently, with strong project management. Promodo provides easy access to regular reports and files to view progress.

BACKGROUND

Please describe your organization.

We are a small company with 20 to 30 employees, based in Hungary. We sell packaging containers online in the European Union with our web shop, works in 15 different languages.

What is your role at the company?

I am the online marketing coordinator. 

OPPORTUNITY / CHALLENGE

What was the business challenge that you were trying to address with Promodo?

We already had our Hungarian website and good SEO [search engine optimization] results. We launched our English website and we wanted to reach top positions in Google, or just have a lot more visitors from the United Kingdom. We were thinking in a long-term way, we knew this was not so easy, and we knew this will not work without knowing the English market. That's why we contacted Promodo.

SOLUTION

Please describe the scope of their involvement in detail.

We knew they are strong with all kinds of SEM [search engine marketing] tools, but we needed experts for organic SEO.

How did you come to work with Promodo?

I searched in Google. I also checked the SEO rankings on various top websites and blogs. I saw them a lot on the top sites. I also subscribed to their blog and webinars. I contacted only a few companies, and found them trustable so I asked for the cost of various approaches.

Could you provide a sense of the size of this initiative in financial terms?

We spend between $1,000 and $2,000 per month.

What is the status of this engagement?

We started our engagement almost two years ago. It started with an onsite audit of our website, in the English language. Then, we continued with monthly activities: blog article writing, link building, and cooperation with other websites to earn more visitors.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We boosted our presence in Google for English searches in the U.K. We started from 100 to 150 visitors a day to getting now 500 to 600 visitors per day. I am satisfied with the results. We also have a bunch of tasks in our to-do list, tasks that Promodo found for our developers. Promodo works faster than we can solve the issues.

What distinguishes Promodo from other providers?

I don't really have a comparison, but their project management seems strong. I enjoy working with Promodo mostly because of their project management. They don't need to be pushed. They are conscientious and enthusiastic. It's easy to log in to their system to download the files and check reports.

In hindsight, are there areas in which they could improve, or things you might do differently?

Maybe a little bit more teaching and explanation could help us. I am the in-house SEO lead, so when they recommend something I would like to know why – deeply explained.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer