Please describe the scope of their involvement in detail.
They did an audit. It was a three-part audit. The first part was analysis of redirects, advice for Google Webmaster tool setup, Google analytics tracking goals, and then recommendations on thank you pages or exit pages.
They gave us a 10-page PDF with many different suggestions for best practice practices as far as URL-based duplicate content, some things we were supposed to change in our HTAccess files. They gave us some examples. The document was good.
We usually don't receive documents that are as detailed and professional from our vendors, but Promodo stood out. It was professional with lots of screen shots specifically about things we should do and recommendations for setting up Google products.
The second part of the audit was looking at our current traffic and conversion rates, our current site performance, and browser vs. mobile vs. desktop. There was an analysis of our current traffic.
They then looked at our primary indicators so the number of index pages in Google, search engine credibility, and back links. They were giving an overview of what we have currently.
The third analysis was about page rank factors and accessibility of our site. We examined usability, and they had suggestions. Promodo also sent a large analysis of keywords that we weren't targeting and then other keywords that would be better to target.
How did you come to work with Promodo?
They were recommended by the web development company that I'm working with. I'm not sure if they have a long-standing relationship. The pricing was $1,000. Many other firms wanted a 12-month commitment with a minimum of "X" spend per month. I wasn't looking to jump in that deep at that point in time.
Could you provide a sense of the size of this initiative in financial terms?
It was $1,000 total for the three-part audit.
What is the status of this engagement?
It was a one-time project that has ended. They did follow up to see if we needed anything else. We decided to hire a digital marketing person who knows many of the strategies that they were bringing to the table. I would definitely recommend them if someone needed the services they provide. They did a good job, and I was happy with the price for sure.