2017 Reviews

Top Marketing Software - 2017 Reviews

HubSpot Blogging tool, browser plug-in curates data from any site onto social channels

  • $200 - $2400/mo.
  • Free trial
Made for:

Companies looking for a sophisticated all-in-one marketing automation tool that covers all areas of digital marketing: email, social media, landing page development. 

Not for:

Small companies looking for a simple marketing tool. 

MailChimp Various CMS and e-commerce integrations, timezone segmentation

  • $0 - $5000/mo.
  • Free version
Made for:

Easily managing and creating campaigns using various templates

Not for:

Real-time analytics reports or extensive contact list segmentation

AWeber Scalable, Raven Tools and content marketing tool integrations

  • $19 - $149/mo.
Made for:

Sending unlimited emails or hosting RSS feeds in newsletters

Not for:

Sending videos through email, integrating with Google analytics

Hootsuite Scalable, integrates with all mainstream social networks

  • $0 - $99.99/mo.
  • Limited free version
Made for:

Managing all areas of social media marketing

Not for:

Companies looking for a tool with a simple interface

Mediafly Sales enablement and content management, Box, Dropbox and SharePoint integration

  • Pricing Unavailable
  • Free trial
Made for:

Large sales teams that need updated information on various devices

Not for:

In-house digital marketing

Adobe Campaign Strong data segmenting, integrates into Adobe Marketing Cloud

  • Pricing Unavailable
Made for:

Analyzing large amounts of customer and prospect data

Not for:
Simple campaign management or quick setup

Pardot In-depth prospect tracking and list management

  • $1,000 - $3,000/mo.
Made for:

Seamless integration with Salesforce CRM

Not for:

Extensive lead scoring or in-depth, customizable reporting and analytics.

Sprout Social Simple social suite, built-in social CRM

  • $59 - $500/mo.
  • Free trial
Made for:

Small businesses looking to schedule posts and manage one-on-one interactions with their social audience

Not for:

Managing LinkedIn groups, Facebook groups, Youtube, Pinterest, Tumblr and other less mainstream social networks

Act-On Intuitive, long-term lead nurturing

  • $600 - $8,950/mo.
  • None
Made for:

Lead and webinar management; integrated with WebEx and GoToWebinar

Not for:

Blogging, extensive content editing or coding novices

ReachMail Scalable, social media integration and tracking

  • $0 - $599/mo.
Made for:

Extensive support and free training

Not for:

CRM integration, triggered autoresponders based on recipient actions or mobile-optimized emails

Oktopost Social lead tracking and conversions, identifies successful social channels

  • $400 - $2,200/mo.
  • Free trial
Made for:

B2B companies focused lead nurturing and lead scoring potential clients

Not for:

B2C companies or companies looking to manage Youtube, Pinterest, Tumblr and other less mainstream social networks

Scoop.it Content calendar, Wordpress integration, Mailchimp Plugin

  • $0 - $67/mo.
  • Free version, Free trial
Made for:
Customizable content search, curation and sharing
Not for:
Sophisticated content design

GetResponse Webinar creation and invitations, landing page creator and editor

  • $15 - $799/mo.
Made for:

Powerful and easy automation features, list management based on receipient actions

Not for:

Extensive list segmentation, or companies looking for a free dedicated IP address. 

Simply Measured Complex, customizable, social listening and analytics

  • $500 - $2000/mo.
  • Free trial
Made for:

Sophisticated, in-depth social analytics and competitor monitoring

Not for:

Small companies in need of a simple social listening tool

Crowdbooster Extensive Twitter analytics, recommends optimal posting time

  • $9 - $119/mo.
  • Free trial
Made for:

Publishing and analyzing content on Facebook and Twitter.

Not for:
Managing LinkedIn groups, Facebook groups, Youtube, Pinterest, Tumblr and other less mainstream social networks

Oracle Eloqua Robust, real-time marketing results tracking

  • $2,000 - $4,000+/mo.
Made for:

Integrating all marketing assets into one campaign and revenue tracking

Not for:

Managing fewer than 1000 contacts, SEO performance analytics, or short term plans

Constant Contact Various template options based on occasion, social network integration

  • $20 - $85/mo.
  • Free trial
Made for:

Small businesses, nonprofits and franchises looking for an easy to use platform with extensive support and resources

Not for:

Demographic list segmentation or setting up various autoresponder options

Zerys Project planning, professional writer and editor marketplace

  • $4 - $300/document
Made for:
Finding and collaborating with freelance writers to create or edit content
Not for:
Content promotion or sharing

Brandwatch Sophisticated, strong analytics, identifies influencers, Flickr integration

  • Pricing Unavailable
Made for:

Social media trend, keyword and sentiment monitoring

Not for:

Quick set up and queries, or social media engagement

Crimson Hexagon Specific location-based tracking and monitoring

  • Pricing Unavailable
Made for:

Extensive and flexible social analytics reports and competitor monitoring

Not for:
Unlimited searches or language specific monitoring