HubSpot
Blogging tool, browser plug-in curates data from any site onto social channels
- $200 - $2400/mo.
- Free trial
Made for:
Companies looking for a sophisticated all-in-one marketing automation tool that covers all areas of digital marketing: email, social media, landing page development.
Not for:
Small companies looking for a simple marketing tool.
MailChimp
Various CMS and e-commerce integrations, timezone segmentation
- $0 - $5000/mo.
- Free version
Made for:
Easily managing and creating campaigns using various templates
Not for:
Real-time analytics reports or extensive contact list segmentation
AWeber
Scalable, Raven Tools and content marketing tool integrations
- $19 - $149/mo.
Made for:
Sending unlimited emails or hosting RSS feeds in newsletters
Not for:
Sending videos through email, integrating with Google analytics
Hootsuite
Scalable, integrates with all mainstream social networks
- $0 - $99.99/mo.
- Limited free version
Made for:
Managing all areas of social media marketing
Not for:
Companies looking for a tool with a simple interface
Mediafly
Sales enablement and content management, Box, Dropbox and SharePoint integration
- Pricing Unavailable
- Free trial
Made for:
Large sales teams that need updated information on various devices
Not for:
In-house digital marketing
Adobe Campaign
Strong data segmenting, integrates into Adobe Marketing Cloud
- Pricing Unavailable
Made for:
Analyzing large amounts of customer and prospect data
Not for:
Simple campaign management or quick setup
Pardot
In-depth prospect tracking and list management
- $1,000 - $3,000/mo.
Made for:
Seamless integration with Salesforce CRM
Not for:
Extensive lead scoring or in-depth, customizable reporting and analytics.
Sprout Social
Simple social suite, built-in social CRM
- $59 - $500/mo.
- Free trial
Made for:
Small businesses looking to schedule posts and manage one-on-one interactions with their social audience
Not for:
Managing LinkedIn groups, Facebook groups, Youtube, Pinterest, Tumblr and other less mainstream social networks
Act-On
Intuitive, long-term lead nurturing
- $600 - $8,950/mo.
- None
Made for:
Lead and webinar management; integrated with WebEx and GoToWebinar
Not for:
Blogging, extensive content editing or coding novices
ReachMail
Scalable, social media integration and tracking
- $0 - $599/mo.
Made for:
Extensive support and free training
Not for:
CRM integration, triggered autoresponders based on recipient actions or mobile-optimized emails
Oktopost
Social lead tracking and conversions, identifies successful social channels
- $400 - $2,200/mo.
- Free trial
Made for:
B2B companies focused lead nurturing and lead scoring potential clients
Not for:
B2C companies or companies looking to manage Youtube, Pinterest, Tumblr and other less mainstream social networks
Scoop.it
Content calendar, Wordpress integration, Mailchimp Plugin
- $0 - $67/mo.
- Free version, Free trial
Made for:
Customizable content search, curation and sharingNot for:
Sophisticated content design
GetResponse
Webinar creation and invitations, landing page creator and editor
- $15 - $799/mo.
Made for:
Powerful and easy automation features, list management based on receipient actions
Not for:
Extensive list segmentation, or companies looking for a free dedicated IP address.
Simply Measured
Complex, customizable, social listening and analytics
- $500 - $2000/mo.
- Free trial
Made for:
Sophisticated, in-depth social analytics and competitor monitoring
Not for:
Small companies in need of a simple social listening tool
Crowdbooster
Extensive Twitter analytics, recommends optimal posting time
- $9 - $119/mo.
- Free trial
Made for:
Publishing and analyzing content on Facebook and Twitter.
Not for:
Managing LinkedIn groups, Facebook groups, Youtube, Pinterest, Tumblr and other less mainstream social networks
Oracle Eloqua
Robust, real-time marketing results tracking
- $2,000 - $4,000+/mo.
Made for:
Integrating all marketing assets into one campaign and revenue tracking
Not for:
Managing fewer than 1000 contacts, SEO performance analytics, or short term plans
Constant Contact
Various template options based on occasion, social network integration
- $20 - $85/mo.
- Free trial
Made for:
Small businesses, nonprofits and franchises looking for an easy to use platform with extensive support and resources
Not for:
Demographic list segmentation or setting up various autoresponder options
Zerys
Project planning, professional writer and editor marketplace
- $4 - $300/document
Made for:
Finding and collaborating with freelance writers to create or edit contentNot for:
Content promotion or sharing
Brandwatch
Sophisticated, strong analytics, identifies influencers, Flickr integration
- Pricing Unavailable
Made for:
Social media trend, keyword and sentiment monitoring
Not for:
Quick set up and queries, or social media engagement
Crimson Hexagon
Specific location-based tracking and monitoring
- Pricing Unavailable
Made for:
Extensive and flexible social analytics reports and competitor monitoring
Not for:
Unlimited searches or language specific monitoring- 1 of 6
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