MailChimp
Various CMS and e-commerce integrations, timezone segmentation
- $0 - $5000/mo.
- Free version
Made for:
Easily managing and creating campaigns using various templates
Not for:
Real-time analytics reports or extensive contact list segmentation
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Oktopost
Social lead tracking and conversions, identifies successful social channels
- $400 - $2,200/mo.
- Free trial
Made for:
B2B companies focused lead nurturing and lead scoring potential clients
Not for:
B2C companies or companies looking to manage Youtube, Pinterest, Tumblr and other less mainstream social networks
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AWeber
Scalable, Raven Tools and content marketing tool integrations
- $19 - $149/mo.
Made for:
Sending unlimited emails or hosting RSS feeds in newsletters
Not for:
Sending videos through email, integrating with Google analytics
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Hootsuite
Scalable, integrates with all mainstream social networks
- $0 - $99.99/mo.
- Limited free version
Made for:
Managing all areas of social media marketing
Not for:
Companies looking for a tool with a simple interface
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Mediafly
Sales enablement and content management, Box, Dropbox and SharePoint integration
- Pricing Unavailable
- Free trial
Made for:
Large sales teams that need updated information on various devices
Not for:
In-house digital marketing
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Brandwatch
Sophisticated, strong analytics, identifies influencers, Flickr integration
- Pricing Unavailable
Made for:
Social media trend, keyword and sentiment monitoring
Not for:
Quick set up and queries, or social media engagement
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Adobe Campaign
Strong data segmenting, integrates into Adobe Marketing Cloud
- Pricing Unavailable
Made for:
Analyzing large amounts of customer and prospect data
Not for:
Simple campaign management or quick setup -
Pardot
In-depth prospect tracking and list management
- $1,000 - $3,000/mo.
Made for:
Seamless integration with Salesforce CRM
Not for:
Extensive lead scoring or in-depth, customizable reporting and analytics.
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Sprout Social
Simple social suite, built-in social CRM
- $59 - $500/mo.
- Free trial
Made for:
Small businesses looking to schedule posts and manage one-on-one interactions with their social audience
Not for:
Managing LinkedIn groups, Facebook groups, Youtube, Pinterest, Tumblr and other less mainstream social networks
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Act-On
Intuitive, long-term lead nurturing
- $600 - $8,950/mo.
- None
Made for:
Lead and webinar management; integrated with WebEx and GoToWebinar
Not for:
Blogging, extensive content editing or coding novices
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ReachMail
Scalable, social media integration and tracking
- $0 - $599/mo.
Made for:
Extensive support and free training
Not for:
CRM integration, triggered autoresponders based on recipient actions or mobile-optimized emails
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Scoop.it
Content calendar, Wordpress integration, Mailchimp Plugin
- $0 - $67/mo.
- Free version, Free trial
Made for:
Customizable content search, curation and sharingNot for:
Sophisticated content design -
GetResponse
Webinar creation and invitations, landing page creator and editor
- $15 - $799/mo.
Made for:
Powerful and easy automation features, list management based on receipient actions
Not for:
Extensive list segmentation, or companies looking for a free dedicated IP address.
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Crowdbooster
Extensive Twitter analytics, recommends optimal posting time
- $9 - $119/mo.
- Free trial
Made for:
Publishing and analyzing content on Facebook and Twitter.
Not for:
Managing LinkedIn groups, Facebook groups, Youtube, Pinterest, Tumblr and other less mainstream social networks -
Simply Measured
Complex, customizable, social listening and analytics
- $500 - $2000/mo.
- Free trial
Made for:
Sophisticated, in-depth social analytics and competitor monitoring
Not for:
Small companies in need of a simple social listening tool
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Brand24
Affordable, focused on brand management, integrates with Slack
- $49 - $349/mo.
- Free trial
Made for:
Small businesses, comprehensive listening, easy and simple user interface
Not for:
Unlimited keyword or mention searches
-
SocialFlow
Comprehensive, suggests content and hashtags based on target audience
- Pricing Unavailable
Made for:
Marketing agencies and publishers focused on paid and organic social media marketing or interested in post A/B testing
Not for:
Small business or companies in need of complex scheduling features
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Oracle Eloqua
Robust, real-time marketing results tracking
- $2,000 - $4,000+/mo.
Made for:
Integrating all marketing assets into one campaign and revenue tracking
Not for:
Managing fewer than 1000 contacts, SEO performance analytics, or short term plans
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Constant Contact
Various template options based on occasion, social network integration
- $20 - $85/mo.
- Free trial
Made for:
Small businesses, nonprofits and franchises looking for an easy to use platform with extensive support and resources
Not for:
Demographic list segmentation or setting up various autoresponder options
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Socialbakers
Paid and organic post management, supports VK
- $120 - $480/mo.
Made for:
Tracking and benchmarking in-depth metrics across social channels
Not for:
Individuals, small businesses, or more than five users per account.
Based on your budget, timeline, and specifications we can help you build a shortlist of companies that perfectly matches your project needs.
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