2018 Reviews

Top Marketing Software - 2018 Reviews

Last updated Apr 2, 2018
  • HubSpot

    Blogging tool, browser plug-in curates data from any site onto social channels

    • $200 - $2400/mo.
    • Free trial
    Made for:

    Companies looking for a sophisticated all-in-one marketing automation tool that covers all areas of digital marketing: email, social media, landing page development. 

    Not for:

    Small companies looking for a simple marketing tool. 

  • MailChimp

    Various CMS and e-commerce integrations, timezone segmentation

    • $0 - $5000/mo.
    • Free version
    Made for:

    Easily managing and creating campaigns using various templates

    Not for:

    Real-time analytics reports or extensive contact list segmentation

  • Oktopost

    Social lead tracking and conversions, identifies successful social channels

    • $400 - $2,200/mo.
    • Free trial
    Made for:

    B2B companies focused lead nurturing and lead scoring potential clients

    Not for:

    B2C companies or companies looking to manage Youtube, Pinterest, Tumblr and other less mainstream social networks

  • AWeber

    Scalable, Raven Tools and content marketing tool integrations

    • $19 - $149/mo.
    Made for:

    Sending unlimited emails or hosting RSS feeds in newsletters

    Not for:

    Sending videos through email, integrating with Google analytics

  • Hootsuite

    Scalable, integrates with all mainstream social networks

    • $0 - $99.99/mo.
    • Limited free version
    Made for:

    Managing all areas of social media marketing

    Not for:

    Companies looking for a tool with a simple interface

  • Mediafly

    Sales enablement and content management, Box, Dropbox and SharePoint integration

    • Pricing Unavailable
    • Free trial
    Made for:

    Large sales teams that need updated information on various devices

    Not for:

    In-house digital marketing

  • Brandwatch

    Sophisticated, strong analytics, identifies influencers, Flickr integration

    • Pricing Unavailable
    Made for:

    Social media trend, keyword and sentiment monitoring

    Not for:

    Quick set up and queries, or social media engagement

  • Adobe Campaign

    Strong data segmenting, integrates into Adobe Marketing Cloud

    • Pricing Unavailable
    Made for:

    Analyzing large amounts of customer and prospect data

    Not for:
    Simple campaign management or quick setup
  • Pardot

    In-depth prospect tracking and list management

    • $1,000 - $3,000/mo.
    Made for:

    Seamless integration with Salesforce CRM

    Not for:

    Extensive lead scoring or in-depth, customizable reporting and analytics.

  • Sprout Social

    Simple social suite, built-in social CRM

    • $59 - $500/mo.
    • Free trial
    Made for:

    Small businesses looking to schedule posts and manage one-on-one interactions with their social audience

    Not for:

    Managing LinkedIn groups, Facebook groups, Youtube, Pinterest, Tumblr and other less mainstream social networks

  • Act-On

    Intuitive, long-term lead nurturing

    • $600 - $8,950/mo.
    • None
    Made for:

    Lead and webinar management; integrated with WebEx and GoToWebinar

    Not for:

    Blogging, extensive content editing or coding novices

  • ReachMail

    Scalable, social media integration and tracking

    • $0 - $599/mo.
    Made for:

    Extensive support and free training

    Not for:

    CRM integration, triggered autoresponders based on recipient actions or mobile-optimized emails

  • Scoop.it

    Content calendar, Wordpress integration, Mailchimp Plugin

    • $0 - $67/mo.
    • Free version, Free trial
    Made for:
    Customizable content search, curation and sharing
    Not for:
    Sophisticated content design
  • GetResponse

    Webinar creation and invitations, landing page creator and editor

    • $15 - $799/mo.
    Made for:

    Powerful and easy automation features, list management based on receipient actions

    Not for:

    Extensive list segmentation, or companies looking for a free dedicated IP address. 

  • Crowdbooster

    Extensive Twitter analytics, recommends optimal posting time

    • $9 - $119/mo.
    • Free trial
    Made for:

    Publishing and analyzing content on Facebook and Twitter.

    Not for:
    Managing LinkedIn groups, Facebook groups, Youtube, Pinterest, Tumblr and other less mainstream social networks
  • Simply Measured

    Complex, customizable, social listening and analytics

    • $500 - $2000/mo.
    • Free trial
    Made for:

    Sophisticated, in-depth social analytics and competitor monitoring

    Not for:

    Small companies in need of a simple social listening tool

  • Brand24

    Affordable, focused on brand management, integrates with Slack

    • $49 - $349/mo.
    • Free trial
    Made for:

    Small businesses, comprehensive listening, easy and simple user interface

    Not for:

    Unlimited keyword or mention searches

  • SocialFlow

    Comprehensive, suggests content and hashtags based on target audience

    • Pricing Unavailable
    Made for:

    Marketing agencies and publishers focused on paid and organic social media marketing or interested in post A/B testing

     

    Not for:

    Small business or companies in need of complex scheduling features

  • Oracle Eloqua

    Robust, real-time marketing results tracking

    • $2,000 - $4,000+/mo.
    Made for:

    Integrating all marketing assets into one campaign and revenue tracking

    Not for:

    Managing fewer than 1000 contacts, SEO performance analytics, or short term plans

  • Constant Contact

    Various template options based on occasion, social network integration

    • $20 - $85/mo.
    • Free trial
    Made for:

    Small businesses, nonprofits and franchises looking for an easy to use platform with extensive support and resources

    Not for:

    Demographic list segmentation or setting up various autoresponder options