Zorka.Agency

BACKGROUND

Please describe your company and position.

I am the Influencer Marketing Manager of Finex

Describe what your company does in a single sentence.

We provide financial and trading services 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zorka.Agency to accomplish?

• We work with Zorka.Agency to promote our Trading Platform through influencer marketing campaigns

SOLUTION

How did you find Zorka.Agency?

Referral

Why did you select Zorka.Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Zorka.Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included end-to-end management of an influencer marketing campaign aimed at promoting our trading platform

Zorka.Agency was responsible for influencer research and selection and campaign execution. The campaign focused on YouTube, TikTok and Instagram, where we collaborated with influencers in the financial niches — all selected based on their relevance to our target audience

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

During the campaign, we saw an increase in registrations on the platform, as well as a boost in brand awareness

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zorca's team always deliver items on time. They approach their work very responsibly, never forget their tasks, and always strive to improve both internal and external processes. They suggest ways to enhance campaign results and regularly offer their own ideas

What was your primary form of communication with Zorka.Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

It’s rare to find such responsive and reliable partners on the market. The quality of their work is truly impressive

Are there any areas for improvement or something Zorka.Agency could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of JustDice GmbH

Describe what your company does in a single sentence.

Mobile app developer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zorka.Agency to accomplish?

• User Acquisition
• ROI

SOLUTION

How did you find Zorka.Agency?

Referral

Why did you select Zorka.Agency over others?

• High ratings
• Referred to me

How many teammates from Zorka.Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Zorka team were in charge of all marketing asspects of our influencer campaigns, from recruitment, communication and execution of the campaign. We received high level of service form their team and highly recommend to use the agency for any future project

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We managed to tap into new audiences, finding good potential quality sources.
the team has helped us understand better what works and what doesn't, share constant feedback and help us improve form one camapign to another.
ROI are still not met and we are still in explorqtion phase before scaling, while we still work on our attribution model

Describe their project management. Did they deliver items on time? How did they respond to your needs?

items were delviered in the required time frame, communcation and level of service is always high with the Zorka team

What was your primary form of communication with Zorka.Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their good cooperation, willingness to help, and support for our needs were impressive. Aside from feedback, they also gave recomendations and suggestions on how to improve

Are there any areas for improvement or something Zorka.Agency could have done differently?

nothing that i can point out

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Rovio Entertainment

Describe what your company does in a single sentence.

Mobile gaming and entertainment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zorka.Agency to accomplish?

• Testing Influencer Marketing
• Category exploration

SOLUTION

How did you find Zorka.Agency?

Referral

Why did you select Zorka.Agency over others?

• Good value for cost
• Referred to me

How many teammates from Zorka.Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Delivering a list of YouTube influencers to reach our target audience. Imporant criteria was category, subscriber audience, reach and price.

Reach out to the influencers and negotiate the best possible rate and timeline.

Zorka was also tasked with helping us craft the best possible scripts, key selling points, and asset packs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Understanding the bext YouTube categories for our audience, as well as content type, scripts, key selling points and other specificities of these types of integrations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zorka delivered to the best of their abilities. Unfortunately, sometimes deliverables and commitments were out of their control, as they were up to individual influencers (or their agent). DL were therefore not always met.

What was your primary form of communication with Zorka.Agency?

Email or Messaging App

What did you find most impressive or unique about this company?

There's a lot to discuss when it comes to influnecer marketing campaigns, it's great to have a team dedicated and responsive on Slack! This made the whole project advance on a day-by-day basis.

Are there any areas for improvement or something Zorka.Agency could have done differently?

We would have loved to have a better understanding on the right amount of lead time needed for these things, as well as the fact that influencers might not come through always.

BACKGROUND

Please describe your company and position.

I am the Influencer Account Manager of Plarium

Describe what your company does in a single sentence.

Gaming Company 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zorka.Agency to accomplish?

• Provide Influencers (for influencers UA activity)
• Deliver the Performance goals and KPI's

SOLUTION

How did you find Zorka.Agency?

Online Search

Why did you select Zorka.Agency over others?

• High ratings
• Great culture fit

How many teammates from Zorka.Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

End-to-end management of an influencer marketing campaign aimed at promoting our mobile app in the sports vertical.

Zorka.Agency was responsible for influencer research and selection, campaign planning, creative coordination, and performance tracking. The campaign focused primarily on YouTube, where we collaborated with influencers in the Gaming/ Entertainment/ Tech and other niches 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a significant increase in app installs during the campaign period, with a notable uplift in high-quality users (longer session duration and higher retention rates). Additionally, Zorka.Agency provided a detailed post-campaign report that helped us clearly evaluate ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They have delivered all items on time, the are very professional.
They always came up with a strategic plan that fits our needs. 
They deliver the all proccess from A-Z 

What was your primary form of communication with Zorka.Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

The level of service they provide is unparalled. They are never too busy to help with any issue we have. They always behave in a professional manner in an industry that sometimes lacks this. Zorka always makes sure to maintain a high level of industry knowledge and always applies this to everything they do. They are highly motivated, professional, and dedicated. 

Are there any areas for improvement or something Zorka.Agency could have done differently?

Our (long) relationship with Zorka is excellent! 

BACKGROUND

Please describe your company and your position there.

My name is Valery and I work for a commercial bank in Russia. I lead digital marketing activities in СIS region as well as cooperate with our offline marketing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Agency?

Digital strategy development

What were your goals for this project?

We wanted to increase our digital presence and brand awareness as well as get more leads for a bank product (online credit cards) through a mobile app.

SOLUTION

How did you select Zorka.Agency?

We sent a brief to the top local agencies and evaluated their promotion strategy proposals. Then we chose the best one.

Describe the scope of their work in detail.

First of all, we needed our mobile app to be optimized in app stores. Then, we agreed on the media plan, which included a variety of digital marketing channels (the list of influencers, the list of traffic sources). Additionally, Zorka proposed to us an unusual way of communicating with an audience – chatbots. Once the media plan was approved we ran campaigns.

What was the team composition?

From the client side: a digital marketing manager. From the agency side: a project lead and a strategy development director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We optimized texts and keywords as well as created several approaches for screenshots to get the most of the interaction with a target audience. That allowed us to do tests and choose the best-performing hypothesis with influencers and chatbots.

How effective was the workflow between your team and theirs?

We were introduced to each other and the roles of each team member were clearly defined at the first meeting. Work was progressing well and precisely. We had ongoing support during 3 months of working together.

What did you find most impressive about this company?

High competence of the team we were working with. Their team's full engagement and high motivation during the workflow were impressive.

Are there any areas for improvement?

Stay cool guys!

BACKGROUND

Please describe your company and your position there.

We’re a software development company. We work with customers all around the world. I’m a product manager (having also some responsibilities as a project manager).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi ?

We were about to launch a performance marketing campaign for our product.

What were your goals for this project?

We wanted to increase sales.

SOLUTION

How did you select this vendor?

We met representatives of the company at the public event and discussed a variety of opportunities for our project. We loved their attitude and immediate involvement in the promotion of our project so that we decided to work with Zorka.Mobi.

Describe the scope of their work in detail.

We shared our goals and approximate budgets that we can spend on. The media plan was ready within a week. We did a few tests and launched an advertising campaign.

What was the team composition?

Firstly, we’d discussed all the details with a partnership manager, after that we kept in touch with an account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During the month our sales volume has increased 30%.

How effective was the workflow between your team and theirs?

We found ourselves on the same page with their team quite quickly. Our manager was very attentive and responsible, never missed a deadline.

What did you find most impressive about this company?

Their immediate involvement and attitude to work on the project.

Are there any areas for improvement?

We wish them to go global.

BACKGROUND

Please describe your company and your position there.

I'm a marketing specialist at the startup based in Minsk. Our company is about 10 full-time employees and we're working with customers worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi ?

We wanted to try to create performance based-ads for one of our mobile application promotion.

What were your goals for this project?

We wanted to increase the number of our app installations and attract new users and customers.

SOLUTION

How did you select this vendor?

We heard about Zorka.Mobi from our partners who have already had a successful experience with the company.

Describe the scope of their work in detail.

We met with the managers, shared our needs and budgets that we can spend. They made the media plan for us in a few days. We approved it and the campaign started.

What was the team composition?

We had a customer success manager dedicated to us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The numbers of the app installations increased to 55%, and we attracted 2500+ new relevant users all around the world within a couple of weeks.

How effective was the workflow between your team and theirs?

Our manager was very easy to work with: always in touch, responsible and industrious, provided all the information needed and report the results on time.

What did you find most impressive about this company?

Their attitude, ability to adapt to the customer's needs, and their attention to detail was impressive.

Are there any areas for improvement?

I wish them to scale up to the western markets. But in our case, everything was great.

BACKGROUND

Please describe your company and your position there.

I am the UA manager at a commercial development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

We were looking for a company that could promote our application effectively.

What were your goals for this project?

We wanted to gain app users and rank first in the app store in Belarus. Our working resources were not enough and we decided to turn to professionals.

SOLUTION

How did you select this vendor?

We searched online for reports from the top mobile marketing agencies, read reviews, and called relevant managers for several firms. We met with a few vendors and discussed our goals and KPIs. Zorka.Mobi was interested in cooperation and was very positive, so we chose them.

Describe the scope of their work in detail.

Zorka.Mobi did cost-per-impression marketing of our app.

What was the team composition?

We have worked with sales managers and project managers. We used our in-house creative team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started working with Zorka.Mobi, we’ve seen an 80% increase in installations of our app, and the number of active users has increased by 50%. They also exceeded our KPIs by 20%.

How effective was the workflow between your team and theirs?

The project manager that we were assigned was easy to communicate with. We connected over the phone once a week and the project manager sent us an analytical report twice a week.

What did you find most impressive about this company?

I was blown away by the knowledge that Zorka.Mobi had about our app and our industry.

Are there any areas for improvement?

No, we were very satisfied with their work every step of the way.

BACKGROUND

Introduce your business and what you do there.

I’m the mobile marketing manager for Reactive Phone. We develop mobile applications for drivers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zorka.Mobi?

We wanted to increase in-app traffic.

SOLUTION

What was the scope of their involvement?

Zokra.Mobi has strategized and launched ad campaigns. Our key performance indicators (KPI) focus on click-to-install time (CTIT), fraud protection, and in-app purchases.

What is the team composition?

I work with one of their managers.

How did you come to work with Zorka.Mobi?

I met the team at a conference and talked about opportunities for getting in-app traffic.

How much have you invested with them?

We’ve spent $50,000.

What is the status of this engagement?

We started working together in April 2018 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Zorka.Mobi has increased our number of active users. Furthermore, they’ve enabled us to expand our engagement with potential customers.

How did Zorka.Mobi perform from a project management standpoint?

The team’s performance is good and their level of communication is brilliant.

What did you find most impressive about them?

They’ve executed a large number of installs while meeting our demanding KPI for fraud protection.

Are there any areas they could improve?

There isn’t anything to improve.