Zorka.Agency

BACKGROUND

Please describe your company and your position there.

My name is Valery and I work for a commercial bank in Russia. I lead digital marketing activities in СIS region as well as cooperate with our offline marketing team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Agency?

Digital strategy development

What were your goals for this project?

We wanted to increase our digital presence and brand awareness as well as get more leads for a bank product (online credit cards) through a mobile app.

SOLUTION

How did you select Zorka.Agency?

We sent a brief to the top local agencies and evaluated their promotion strategy proposals. Then we chose the best one.

Describe the scope of their work in detail.

First of all, we needed our mobile app to be optimized in app stores. Then, we agreed on the media plan, which included a variety of digital marketing channels (the list of influencers, the list of traffic sources). Additionally, Zorka proposed to us an unusual way of communicating with an audience – chatbots. Once the media plan was approved we ran campaigns.

What was the team composition?

From the client side: a digital marketing manager. From the agency side: a project lead and a strategy development director.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We optimized texts and keywords as well as created several approaches for screenshots to get the most of the interaction with a target audience. That allowed us to do tests and choose the best-performing hypothesis with influencers and chatbots.

How effective was the workflow between your team and theirs?

We were introduced to each other and the roles of each team member were clearly defined at the first meeting. Work was progressing well and precisely. We had ongoing support during 3 months of working together.

What did you find most impressive about this company?

High competence of the team we were working with. Their team's full engagement and high motivation during the workflow were impressive.

Are there any areas for improvement?

Stay cool guys!

BACKGROUND

Please describe your company and your position there.

We’re a software development company. We work with customers all around the world. I’m a product manager (having also some responsibilities as a project manager).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi ?

We were about to launch a performance marketing campaign for our product.

What were your goals for this project?

We wanted to increase sales.

SOLUTION

How did you select this vendor?

We met representatives of the company at the public event and discussed a variety of opportunities for our project. We loved their attitude and immediate involvement in the promotion of our project so that we decided to work with Zorka.Mobi.

Describe the scope of their work in detail.

We shared our goals and approximate budgets that we can spend on. The media plan was ready within a week. We did a few tests and launched an advertising campaign.

What was the team composition?

Firstly, we’d discussed all the details with a partnership manager, after that we kept in touch with an account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

During the month our sales volume has increased 30%.

How effective was the workflow between your team and theirs?

We found ourselves on the same page with their team quite quickly. Our manager was very attentive and responsible, never missed a deadline.

What did you find most impressive about this company?

Their immediate involvement and attitude to work on the project.

Are there any areas for improvement?

We wish them to go global.

BACKGROUND

Please describe your company and your position there.

I'm a marketing specialist at the startup based in Minsk. Our company is about 10 full-time employees and we're working with customers worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi ?

We wanted to try to create performance based-ads for one of our mobile application promotion.

What were your goals for this project?

We wanted to increase the number of our app installations and attract new users and customers.

SOLUTION

How did you select this vendor?

We heard about Zorka.Mobi from our partners who have already had a successful experience with the company.

Describe the scope of their work in detail.

We met with the managers, shared our needs and budgets that we can spend. They made the media plan for us in a few days. We approved it and the campaign started.

What was the team composition?

We had a customer success manager dedicated to us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The numbers of the app installations increased to 55%, and we attracted 2500+ new relevant users all around the world within a couple of weeks.

How effective was the workflow between your team and theirs?

Our manager was very easy to work with: always in touch, responsible and industrious, provided all the information needed and report the results on time.

What did you find most impressive about this company?

Their attitude, ability to adapt to the customer's needs, and their attention to detail was impressive.

Are there any areas for improvement?

I wish them to scale up to the western markets. But in our case, everything was great.

BACKGROUND

Please describe your company and your position there.

I am the UA manager at a commercial development company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

We were looking for a company that could promote our application effectively.

What were your goals for this project?

We wanted to gain app users and rank first in the app store in Belarus. Our working resources were not enough and we decided to turn to professionals.

SOLUTION

How did you select this vendor?

We searched online for reports from the top mobile marketing agencies, read reviews, and called relevant managers for several firms. We met with a few vendors and discussed our goals and KPIs. Zorka.Mobi was interested in cooperation and was very positive, so we chose them.

Describe the scope of their work in detail.

Zorka.Mobi did cost-per-impression marketing of our app.

What was the team composition?

We have worked with sales managers and project managers. We used our in-house creative team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started working with Zorka.Mobi, we’ve seen an 80% increase in installations of our app, and the number of active users has increased by 50%. They also exceeded our KPIs by 20%.

How effective was the workflow between your team and theirs?

The project manager that we were assigned was easy to communicate with. We connected over the phone once a week and the project manager sent us an analytical report twice a week.

What did you find most impressive about this company?

I was blown away by the knowledge that Zorka.Mobi had about our app and our industry.

Are there any areas for improvement?

No, we were very satisfied with their work every step of the way.

BACKGROUND

Introduce your business and what you do there.

I’m the mobile marketing manager for Reactive Phone. We develop mobile applications for drivers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zorka.Mobi?

We wanted to increase in-app traffic.

SOLUTION

What was the scope of their involvement?

Zokra.Mobi has strategized and launched ad campaigns. Our key performance indicators (KPI) focus on click-to-install time (CTIT), fraud protection, and in-app purchases.

What is the team composition?

I work with one of their managers.

How did you come to work with Zorka.Mobi?

I met the team at a conference and talked about opportunities for getting in-app traffic.

How much have you invested with them?

We’ve spent $50,000.

What is the status of this engagement?

We started working together in April 2018 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Zorka.Mobi has increased our number of active users. Furthermore, they’ve enabled us to expand our engagement with potential customers.

How did Zorka.Mobi perform from a project management standpoint?

The team’s performance is good and their level of communication is brilliant.

What did you find most impressive about them?

They’ve executed a large number of installs while meeting our demanding KPI for fraud protection.

Are there any areas they could improve?

There isn’t anything to improve.

BACKGROUND

Please describe your company and your position there.

I’m the CMO of a mobile application company. We develop apps across multiple vertical markets for a variety of audiences.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

While we have an in-house promotion team, one of our apps had untapped potential. We engaged Zorka.Mobi to optimize this app and increase its traffic.

What were your goals for this project?

We wanted to acquire more installs and improve key metrics for the app.

SOLUTION

How did you select this vendor?

We’d heard of Zorka.Mobi through word-of-mouth, but we finally met their representatives at a conference in Prague, where we had a very fruitful conversation.

Describe the project in detail.

In our initial conversation, we discussed possible services that might best suit our product and our goals. They assigned us a dedicated account manager who worked with us through the entire project scope, even on weekends. Zorka.Mobi’s team gave us recommendations to optimize the app, improve cost-per-impression (CPI) rates, and grow user acquisition (UA) numbers.

What was the team composition?

We worked primarily with a sales manager and a dedicated account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

App installations have doubled since we engaged Zorka.Mobi. Their results have far exceeded our expectations.

How effective was the workflow between your team and theirs?

Zorka.Mobi supplied high-quality, prompt solutions to all problems that arose. They’ve provided our team with top-notch service.

What did you find most impressive about this company?

Their team has demonstrated professionalism and delivered incredible results throughout our partnership.

Are there any areas for improvement?

While there’s always room for improvement, Zorka.Mobi knows their business well and produces work with polish and skill.

BACKGROUND

Please describe your company and your position there.

I’m the head of marketing for the mobile branch of OHI-S, a startup focused on dental and dentistry education.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

We engaged Zorka.Mobi to help provide app store optimization (ASO) and improve user acquisition (UA) rates.

What were your goals for this project?

We wanted to implement ASO and optimize our cost-per-impression (CPI) rates for our marketing strategy and key performance indicators (KPIs).

SOLUTION

How did you select this vendor?

We found Zorka.Mobi using dev.by. We also came across their articles on mobile-related media and Facebook and YouTube ads. I reached out to them via email and set up a meeting.

Describe the scope of their work in detail.

In our initial meeting, we talked about our company’s goals and needs. They then developed strategies and created a road map for future activities. They then configured all technical aspects of the project and began a test campaign with 1000 installs. Once we analyzed the results, we decide to continue working with Zorka.Mobi and launch an actual campaign.

What was the team composition?

We worked with their in-house media buying team and their affiliate team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Zorka.Mobi’s improvements to our ASO halved our CPI rates. We’ve had over 100,000 high-quality installations since working with Zorka.Mobi. Their results speak to their in-depth knowledge and technical skill set, and we still use their services today.

How effective was the workflow between your team and theirs?

Zorka.Mobi makes our collaboration effortless. I work primarily with the leads of the affiliate team and the in-house media buying team. We have both remote and in-person meetings at their offices.

What did you find most impressive about this company?

I can reach a team member at any time.

Are there any areas for improvement?

No, we’re very happy with their work.

BACKGROUND

Please describe your company and your position there.

I’m a software engineer at the Minsk office of an American IT company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

I was working on a mobile app development project for one of our clients. We needed a vendor to help up with marketing strategy and user acquisition.

What were your goals for this project?

Ultimately, we wanted to provide our client with a finished app and a corresponding marketing strategy.

SOLUTION

How did you select this vendor?

Zorka.Mobi is a member of the Belarus Hi-Tech Park, a software business environment. Based on that, we knew they were a trustworthy and reliable partner, and our client felt the same way.

Describe the scope of their work in detail.

First, we held an introductory call, then started developing a marketing strategy. Zorka.Mobi met with our team 2–4 times a week to discuss the project. They also joined weekly meetings with the end-client.

What was the team composition?

Our marketing manager worked with a team of two from Zorka.Mobi, who also reported to our client.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of an NDA, we can’t disclose any numbers. With that said, it was a successful collaboration. The client is about to start another marketing initiative with Zorka.Mobi on their own.

How effective was the workflow between your team and theirs?

Overall, it was good. Sometimes, their staff couldn’t make meetings and missed out on important information and updates, but we caught them up afterward.

What did you find most impressive about this company?

Their customer service is the best.

Are there any areas for improvement?

No, we were happy to work with their team. It was a great collaboration, despite working from different continents.

BACKGROUND

Please describe your company and your position there.

I’m the business development director of Arateg, a software development company. We take care of technology so that our clients can focus on their core business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

As an outsourced IT company, we develop different projects for clients. Two months ago, we had a chance to develop a utility app, but our client wanted some marketing work done at the same as the development, so we needed to handle this work.

What were your goals for this project?

We were aiming to develop a user acquisition strategy and start a mobile marketing campaign to grow traffic significantly and get more downloads with good a good ROI.

SOLUTION

How did you select this vendor?

We know that Zorka.Mobi is the best agency in our country, so we didn't search for other vendors. We have no regrets with having them as our partner.

Describe the scope of their work in detail.

Zorka.Mobi is helping us with product marketing for the utility mobile app we've developed for one of our clients. We had a preliminary meeting at the start to define project requirements. Then, their team gave us a free user acquisition strategy for a soft launch period.

Once we got the first results and understood the metrics, we defined key performance indicators (KPIs) and started the main user acquisition campaign. During the campaign, Zorka.Mobi's team repeatedly came to us with the ideas on how to optimize traffic and metrics. We meet regularly on a weekly basis to discuss progress.

What was the team composition?

I've worked closely with their account and marketing managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The app has gotten over 10,000 installs with all KPIs met. We’re happy with these results and have also gotten high-quality mobile traffic.

How effective was the workflow between your team and theirs?

I've never had any workflow issues with them. We've been always on the same wavelength.

What did you find most impressive about this company?

What I really like about Zorka.Mobi is their communication and approach. Our meetings are fast and productive, and they’re always on top of things, fully informing me at all times. They have the best customer service I've ever faced.

Are there any areas for improvement?

No. I'm fully satisfied. Great job!

BACKGROUND

Please describe your company and your position there.

I lead the social team at DataDuck. We’re a digital marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Zorka.Mobi?

We needed a team to scale our advertising to drive high-quality traffic to our website.

What were your goals for this project?

We wanted to increase first-time-deposit numbers in Latin America and Asia, so we needed to launch an approachable and effective advertising campaign.

SOLUTION

How did you select this vendor?

We’d worked with Zorka.Mobi in the past, and we know the depth of their team’s skills.

Describe the scope of their work in detail.

In designing the ad campaign, the team focused on understanding the ideas driving our business. They talked with several members of our team to get a feel for the ins and outs of our company. From there, they formulated a plan and conducted several tests. Using all of their findings, they began launching advertising campaigns. With their own creative style, they implement unique targeting strategies in banner designs and visual content.

What was the team composition?

We worked with dedicated account managers and a skilled technical support team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I can’t share any quantitative results, but we’re completely satisfied with the collaboration. Their efforts helped us meet our key performance indicators (KPIs) and secure business.

How effective was the workflow between your team and theirs?

We can rely on them for full support—even on weekends. Their customer service is excellent. If we run into an issue, they are prompt to address it. They’ve delivered amazing results.

What did you find most impressive about this company?

They effectively targeted our non-traditional audience, and they’re not afraid to try new approaches.

Are there any areas for improvement?

No, we’re extremely happy with the results in terms of quality and traffic. Everything is running seamlessly and according to our plans. We see this partnership lasting for a while.