Make Programmatic Work as Hard as You Do

Get the Most Out of Your Programmatic Advertising. Full-Service Solutions to Support Brands & Agencies From Planning Through to Optimization.

Digital Ad Buying Services include:

  • Video (Instream, Outstream, YouTube)
  • Social (Facebook, Snapchat, TikTok, Twitter, Pinterest, and more)
  • Search
  • Display
  • Native
  • Audio
 
$25,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2013
Show all +
Toronto, Canada
headquarters
  • 40 Eglinton Ave E, Unit 802
    Toronto, ON M4P 3A2
    Canada

Reviews

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Social Media Campaigns for Oral Care Product Manufacturer

"They’re knowledgeable and incredibly thoughtful."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Dec. 2019 - Ongoing
Project summary: 

Hotspex Media spearheaded social media campaigns for an oral care company. Guiding the client through their first go at social media marketing, the team set up ad campaigns on Facebook, YouTube, and Google.

The Reviewer
 
201-500 Employees
 
Mississauga, Canada
Elizabeth Eyrise
Brand Manager, Dental & Oral Care Product Company
 
Verified
The Review
Feedback summary: 

Hotspex Media effectively elevated the client’s brand awareness. They utilized a remarkably useful marketing analytics tool that informed the client of all project progress. The team was exceptionally communicative and comprised of thoughtful individuals who fostered real, genuine relationships.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m an associate brand manager for the Canadian branch of a consumer product company operating within the oral and dental category.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hotspex Media?

While our sectors in other countries had undertaken social media campaigns, we didn’t have any experience in that arena. 2020 marked our first step into social media marketing, and we engaged Hotspex Media to assist us.

SOLUTION

What was the scope of their involvement?

We provided them with our media assets, and they informed us of how to best utilize them. They formulated our next steps and what KPIs they would be tracking. We gave them free rein with our materials. They led SEO campaigns, YouTube pre-roll and bumper ads, and Facebook messenger and carousel ads.

What is the team composition?

I worked very closely with Jonah (VP, Strategy & Product, Hotspex Media) and Nikki (Senior Customer Success Manager).

How did you come to work with Hotspex Media

Since the partnership predated my onboarding at the company, I’m not sure how they were selected.

How much have you invested with them?

We spent $350,000 for our first, eight-week campaign. The one they’re currently working on is $35,000 for six weeks, and the last one will be $370,000.

What is the status of this engagement?

The engagement was kicked off in December 2019 and is ongoing. They ran our campaigns to completion, and now they’re on a shorter, interim campaign.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re doing an excellent job of keeping our brand at top of mind. The timing of our first campaign unfortunately coincided with the pandemic, so we can’t say that we necessarily saw any huge lift in sales. Having said that, our brand and products have effectively been put in front of our target audiences. We’re getting increased brand awareness — and we hadn’t gotten any exposure of that sort previously, so that’s been a big step.

They were patient, understanding, and easy to communicate with. This engagement has helped us learn what questions we should even be asking, especially when we’re new to this kind of project.

How did Hotspex Media perform from a project management standpoint?

Jonah put together a campaign dashboard that reports results and visualizes project progress. Through the tool, we’re able to see exactly how many impressions we’re getting and other marketing activity that’s going on.

Our director is a veteran in the field and hard to impress, but she loved this tool they created. Jonah also ensured that it wasn’t just jargon on the dashboard; he made sure that we understood all the metrics that were being presented to us.

Their communication was incredible. If they needed anything, they were quick to reach out. They were agile and always accessible.

What did you find most impressive about them?

Over time, I’ve built such a great relationship with both Jonah and Nikki. I appreciate how much I’ve learned from them. Jonah even sent me a book that he thought I’d appreciate and learn from. They’re knowledgeable and incredibly thoughtful.

Are there any areas they could improve?

No, I can’t think of anything.

Do you have any advice for potential customers?

Set up regular meetings. The cadence in which you work together and analyze your campaign is extremely important in optimizing their delivery.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Search Engine Marketing for Home Safety Product Company

“The intelligence behind their targeting was most impressive.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Mar. 2015 - Dec. 2019
Project summary: 

Hotspex Media provided advertising and SEM support for a client looking to increase a brand’s digital presence and visibility. They ran targeted ads on Facebook and worked to improve their ranking. 

The Reviewer
 
1-10 Employees
 
United States
Co-Founder & President, Boutique Agency
 
Verified
The Review
Feedback summary: 

The work from Hotspex Media contributed to the business earning tens of thousands of fans for the brand, along with a first page ranking on Google and more overall sales. Their insightful, detailed approach made them a strong partner capable of delivering results. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder and president of a boutique agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Hotspex Media?

For this engagement, I hired Hotspex Media to support my efforts with a client, who sells a number of home safety locks and baby-proofing solutions. We were working to create a digital presence for the brand. 

They had a Facebook page with less than 30 fans and limited relevant content. I was developing content for their brand and hired Hotspex Media to help amplify the reach and grow the business. 

SOLUTION

What was the scope of their involvement?

We used Hotspex Media to run a number of different search engine marketing (SEM) ads to help us gain some footing in the market. They set up several Facebook groups and ran targeted Facebooks Ads, as well. 

What is the team composition?

I’d typically work with Aly (Research Director), Alex (SVP), and Nikki (Senior Account Manager). 

How did you come to work with Hotspex Media?

I’d known Josh (President) previously and he came to us with an opportunity of what he could do for this project. 

How much have you invested with them?

We spent around $500,000 over the course of our engagement. 

What is the status of this engagement?

We worked together from March 2015–December 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Over the course of our relationship, we were able to drive over 35,000 new fans to the brand page. The business is on the first page for a majority of our keywords on Google. 

The brand has also gained more orders coming through passively as a result. We got a lot of positive feedback after the content was released and led to an increase in overall sales. 

How did Hotspex Media perform from a project management standpoint?

They managed the project perfectly. We were straight up about what we wanted and what we needed to achieve, and they were fantastic at executing on it. 

What did you find most impressive about them?

The intelligence behind their targeting was most impressive. They are able to make a dollar of advertising money go a lot further because of how detailed they got. They made sure we were reaching the right people every time. I’ve referred a number of people to them already. 

Are there any areas they could improve?

We were very happy with the relationship, so no. The only reason we disengaged with them was because the direction went a different way, shifting the spend for business goals, so it had nothing to do with their performance. 

Do you have any advice for potential customers?

If you’re honest and clear about what you want to achieve, they’ll do it for you. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Centennial Recruitment Campaign for Advertising Agency

"They are always looking to optimize efforts and ensure that client objectives are being reached."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Aug. 2019 - Mar. 2020
Project summary: 

Hotspex Media provided media buying capabilities spanning channels such as search engines, digital display, social media, and video. They also offered campaign tracking and reporting services. 

The Reviewer
 
11-50 Employees
 
Toronto, Canada
Director of Client Services, Advertising Agency
 
Verified
The Review
Feedback summary: 

Internal stakeholders are pleased with Hotspex Media's collaborative, timely workflow. They excelled at integrating with other teams, learning about internal goals, and offering support to the third-party client. They're an accommodating, communicative team that manages expectations well.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I work for an independent Advertising Agency located in Toronto that opened its doors in 2010. We also have offices in Calgary and Vancouver. We service a wide variety of clients including Telco, Government, NGO, consumer electronics and travel. We are a full-service advertising agency including account management, strategy, creative services, studio services and interactive development as well as production. We do not do media buying. My role is Director of Client Services and I am the senior point of contact for day-to-day management of our businesses, while ensuring the smooth operation of the Account Services department. In this role, I support growth by providing strategic client direction, building new relationships and maintaining existing client relationships, as well as ensuring that all client projects are implemented and executed according to plan. I am also the main liaison for all departments to ensure efficiencies with the overall processes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hotspex Media?

Yes, as mentioned above, our challenge is that our agency does not have media buying capabilities. Although we do have a strategic department, we look to partner with agencies that can provide strategic support as it relates to media, particularly with the buying capability. We were not able to fulfill the Client's needs without a media buying partner, and we chose to move forward with Hotspex to fulfill this request. Our opportunity was that we were able to gain a strong partnership with Hotspex, as they are open to taking our lead and in turn providing us with strategic insights for the best media placement. Also, Hotspex has the ability to integrate well with our team and provide cohesive and integrated client solutions as needed.

What were your goals for this project?

Our goals for this project were to rapidly onboard Hotspex to support campaigns, ensuring there was no drop or blackout in market, at the same time helping to increase Centennial program's awareness and enrolment of the low enrolment programs. We anticipated that this partnership would have a positive impact on our business, as historically our clients have really enjoyed working with Hotspex. They are courteous, open, collaborative, engaging and always proactive. Our clients like to feel supported in their efforts, and Hotspex strives to provide this type of client service and support.

SOLUTION

How did you select this vendor?

Our team has worked with Hotspex on various clients, dating back to at least 2016. When looking at the Centennial SOW, we looked at two vendors and ultimately selected Hotspex based on their work ethic, dedication, collaboration and positive engagement with our previous clients. Our president and lead client both aligned to moving forward with Hotspex based on their reputation and our recommendation of them, based on our previous experiences.

Describe the scope of their work in detail.

The overall scope of the initiative was media planning and buying as well as tracking and reporting. The channels included were Search, Digital display, social and online video. My role was the primary integrated agency team lead, organizing all project timelines, status meetings/calls, aligning on objectives and ensuring that all deliverables were completed on time and on budget. The campaign that Hotspex supported is the enrolment campaign to ensure that all courses have high student enrolment and engagement. They have been very helpful as the landscape changes weekly, sometimes daily, and they have been able to implement changes and optimizations with a very quick turnaround.

What was the team composition?

The Hotspex team comprised of four individuals during the onboarding phase, and these four individuals continue to help support all initiatives in market. The size of the team did not change over time, and the same level of support has been given throughout. Nikki has provided day-to-day support to the account team, and is client facing for all reporting and general presentations. Jonah supports and oversees Nikki's efforts, and has some client and agency communication. Alexander runs the AdOp team and works closely with Nikki to ensure all campaigns are placed in market in the most efficient way possible. Josh manages the team from a high level, attending some client meetings but is often providing support and oversight both to our agency and to Nikki and Jonah behind the scene.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We onboarded Centennial in the summer of 2019 and Hotspex worked fast and diligently to onboard the business to ensure there were no delays or loss of traction in any of the active campaigns. They provided immediate support to Centennial, providing recommendations to the team for improvement and increased engagement. They integrated very quickly with the teams to learn the business, and were very enthusiastic to put next steps into motion.

How effective was the workflow between your team and theirs?

Hotspex works very closely to integrate their team with our team, providing visibility into their process to ensure we can coordinate and work together accordingly. They communicate both via email and phone calls, and are always available. They work around our schedules to ensure we have sufficient time to connect and work together before client presentations. They are cognizant of managing client and agency expectations and ensuring that all objectives are met.

What did you find most impressive about this company?

Hotspex is very collaborative both with their agency partners and clients. They are always looking to optimize efforts and ensure that client objectives are being reached. They are always available, even on evenings and weekends, and look to provide support in any way they can. They are truly team players and feel like an extension of our agency team. This is the type of relationship our agency is looking for, and one that our clients can appreciate.

Are there any areas for improvement?

Hotspex has been very proactive in addressing any concerns that the client might have, and they ensure that any and all issues are immediately corrected and resolved. At this point, I don't feel that there are any current areas that require improvement and I am confident should we discover issues moving forward, they will be very proactive and supportive in providing corrective measures.

5.0
Overall Score We are so happy with our partnership, and look forward to many more successful partnerships together in the future.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They are flexible to both the client's and agency's schedules, and work around our needs.
  • 5.0 Cost
    Value / within estimates
    They are very transparent with their costs up front, and worked well the client to work within their budgets and ensure they were comfortable.
  • 5.0 Quality
    Service & deliverables
    They are responsive to the client and the needs of the organization, and they are proactive in their approaches with recommendations.
  • 5.0 NPS
    Willing to refer
    They are a pleasure to work with, very collaborative, provide support on an on-going basis and are always looking to go above and beyond.