Actuate Media

BACKGROUND

Please describe your company and your position there.

I'm the President of a NW-based Aerospace Manufacturer of High-Pressure tubular assemblies used in aerospace, defense, space, and several other industries. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Actuate Media, and what were your goals?

Our major challenge was transitioning the company's marketing efforts from face-to-face into a digital arena to take advantage of the volume of procurement professionals utilizing search engines as a primary means of sourcing research. Being visible in our perceived keywords was critical and our goal was to triple our opportunities and double our capture rate. Actuate was contracted out of many suitors to take on our digital marketing strategy and some of our content production. Further, Actuate has operated on a very reasonable budget in consideration of our company's size and position.

SOLUTION

How did you select this vendor and what were the deciding factors?

Deciding factors: presentation, budget and affordability, impact

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Manage WP Site Add content Incorporate company-generated content Manage Google Adwords SEO

How many resources from the vendor's team worked with you, and what were their positions?

3-4: Account Managers, Digital Marketing and SEO Professionals

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have most certainly seen a huge increase in opportunities through our digital efforts.

How effective was the workflow between your team and theirs?

Very effective. The Actuate Media team is always available and will speed up or slow down at your convenience.

What did you find most impressive or unique about this company?

Actuate seemed to understand our business model from day 1. The personable service, despite being virtual is very notable. They are very efficient and easy to work with.

Are there any areas for improvement or something they could have done differently?

They could have driven us for responses more. We were often times delayed and slow to hit our targets on new content, etc.