What was the scope of their involvement?
Their overall goal was to construct my marketing strategy and campaign, including all social media content, site material, and videos. After setting everything up, they orchestrated the campaign to launch the brand.
First, the conducted initial marketing research, which included analytics on demographics that purchase similar products and collecting responses to our company name. That informed their team on the potential for my brand and offerings. Each week, I got metric updates where we would discuss results and how to adjust in areas where we weren’t improving. All of our decisions were collaborative and driven by the data they collected.
To effectively grow my brand, they created my e-commerce website from scratch, including the design and backend functionalities. Harvest Growth was also in charge of developing and implementing paid advertising on social media. They adjusted and adapted the content based on my input.
What is the team composition?
I work directly with Jon (Owner, Harvest Growth) and Bethany (Marketing Director, Harvest Growth) about equally.
How did you come to work with Harvest Growth?
I found them after doing a Google search for companies capable of launching new brands. I had several calls with Jon, and he made me feel very confident in their prior experience. I though collaborating with them would be a great opportunity because their main focus is on launching new brands. I hired them because I needed someone who had that kind of experience.
How much have you invested with them?
At this point, I’ve spent about $20,000.
What is the status of this engagement?
The engagement started in May 2018, and our work is ongoing. We missed a chance to launch around Valentine’s Day, so we took a brief hiatus. Now, we intend to launch a campaign to target the Christmas season.