Harvest Growth

Introduce your business and what you do there.

I’m the owner and founder of Braun Premium Chocolates.

What challenge were you trying to address with Harvest Growth?

I’m currently in the process of launching my new brand with Harvest Growth. I chose to work with them based on their experience.

What was the scope of their involvement?

Their overall goal was to construct my marketing strategy and campaign, including all social media content, site material, and videos. After setting everything up, they orchestrated the campaign to launch the brand.

First, the conducted initial marketing research, which included analytics on demographics that purchase similar products and collecting responses to our company name. That informed their team on the potential for my brand and offerings. Each week, I got metric updates where we would discuss results and how to adjust in areas where we weren’t improving. All of our decisions were collaborative and driven by the data they collected.

To effectively grow my brand, they created my e-commerce website from scratch, including the design and backend functionalities. Harvest Growth was also in charge of developing and implementing paid advertising on social media. They adjusted and adapted the content based on my input.

What is the team composition?

I work directly with Jon (Owner, Harvest Growth) and Bethany (Marketing Director, Harvest Growth) about equally.

How did you come to work with Harvest Growth?

I found them after doing a Google search for companies capable of launching new brands. I had several calls with Jon, and he made me feel very confident in their prior experience. I though collaborating with them would be a great opportunity because their main focus is on launching new brands. I hired them because I needed someone who had that kind of experience.

How much have you invested with them?

At this point, I’ve spent about $20,000.

What is the status of this engagement?

The engagement started in May 2018, and our work is ongoing. We missed a chance to launch around Valentine’s Day, so we took a brief hiatus. Now, we intend to launch a campaign to target the Christmas season.

What evidence can you share that demonstrates the impact of the engagement?

Back in February, when chocolates were selling at greater volumes, we analyzed how we were performing with our market audience. They recognized who was buying and changed our targets. Those modifications lead to increases in units sold. I enjoyed that they were able to recognize an opportunity and adjust our marketing toward the group that would increase our sales.

How did Harvest Growth perform from a project management standpoint?

They did an outstanding job, surpassing my expectations. I was able to be hands-off for the majority of the project. We communicated mostly over phone and email, but we had the occasional in-person meeting as needed.

What did you find most impressive about them?

They’re able to handle it all, even aspects of branding they might not typically manage. For instance, they took on the backend, allowing our site to process credit card payments. They also worked with my manufacturer to make sure they were receiving orders. While this coordination may not be in their typical scope of work, they jumped right in. This kept me hands-off and worry-free, which I prefer. The extra care they offered my brand was impressive. 

Are there any areas they could improve?

I can’t think of anything. Because we took a hiatus after a three-week campaign, this year will be a better proof of their abilities than last year. This time, we also have a better idea of what will be most effective.

Do you have any advice for potential customers?

It’s most important to trust them. They know the industry and understand how to launch brands. Harvest Growth never overpromises. Instead, they actively use data to inform their decisions, allowing you to feel confident in their choices.

Please describe your company and your position there.

I am the VP of Business Development at Sol-Lux. We manufacture smart home shade products and I am responsible for the overall growth of the brand. Sol-Lux is a new brand within an established company of 300 employees.

For what projects/services did your company hire Harvest Growth?

The first product launched by the SOl-Lux brand is a smart home window awning. Window awnings are not highly adopted in the US and therefore not only does Sol-Lux have the challenge of marketing a new brand but we are also challenged with marketing a new product category. We knew we needed to get people to see the product in motion and elected to use TV as a mass media approach. We selected Harvest Growth for to manage the production and strategy of our TV and digital marketing presence.

What were your goals for this project?

We want to drive awareness of the brand and introduce a new category of shade products to the home shade market. We needed a way to reach the majority of our target demographic in a way that allowed them to see the brand and the new product in motion and "experience" a solution to their pain. Long story short we needed a lot of potential buyers to see our product in motion along with the story of why it is a solution to their problem.

How did you select this vendor?

After interviewing several TV production agencies, we selected Harvest Growth for their clear expertise in growing awareness of new brands and new products with a drive to purchase. We also got the level of personal attention we expected for the largest budget allocated to marketing in our parent company's nearly 50-year history. Jon and his team are unquestionable experts and the decision was quite easy to work with them.

Describe the video(s) and the process in detail.

We shot videos in the home of some testimonial clients so we could show consumers experiencing the product first-hand. We also wanted to shoot video of the installation process as we want to sell the product both through a dealer network as well as direct to consumers. Jon and team worked with us to develop a script that hit the key selling points and differentiators. Then we worked on location to get the "feel" of the shot. Jon's team hired voice talent and acting talent for the commercial and developed several versions to allow the content to be evergreen and used in a digital/social format as well. We were involved with approvals the entire way and the continual communication and reporting are excellent.

What was your vendors' project management or feedback process?

We were assigned a dedicated account contact and Jon (the CEO) was also involved the entire way. We have weekly calls, and they are available to meet with us in person any time it's needed. We also consistently communicate via email.

Can you share any outcomes from the project that demonstrate progress or success?

We've run about 4 total weeks of national TV campaigns and national digital marketing efforts and so far we've generated well over 500 form submission leads and phone calls from our TV and digital efforts with Harvest Growth.

How effective was the workflow between your team and theirs?

The workflow was very effective for us and we were looking for a highly communicative partner that allowed us to be heavily involved in every step of the process.

What did you find most impressive about this company?

Their expertise combined with their ability to give you the attention to make you feel as though you are their #1 client. Communication has been EXCELLENT.

Are there any areas for improvement?

The project hasn't concluded yet but so far I don't have any complaints.

Please describe your company and your position there.

I am the owner of a corporation called MacCarron Industries, Inc. Together with my former business partner, we created a product for kids called Zipit Bedding, which we sold online and marketed on TV.

For what projects/services did your company hire Harvest Growth?

They not only helped us create a pro-forma, so we could lock in an investor, but they helped us get set-up with all the necessary business who could help us with our DRTV campaign. They also helped us producer a commercial for TV / the web.

What were your goals for this project?

To create a DRTV campaign. They guided us the entire way and exceeded our expectations at every turn!

How did you select this vendor?

We searched for DRTV companies online and they popped up. We had spoken with a few companies but what we liked about Harvest the most, was obviously getting to work with the amazing and truly kind Jon LaClare and team.. but they were also so willing to work with our budget, were so honest, easy to work with and truly went above and beyond for us.

They are very rare in this industry that they care more about helping you achieve you goal than what they can get from you. That is why many years on we will only ever work with Harvest! To me they are the best in the industry and our successful TV campaign proves it.

Describe the scope of their work in detail.

From consulting on the product and process, to creating a pro-forma spreadsheet, to creating a script and layout for the TV commercial, to setting us up with all of their trusted and experienced contacts in the industry (fulfillment, digital marketing, buying TV air time, etc.

What was the team composition?

We worked with Jon, Brad and I think one other person. Jon was the main point of contact, Brad helped edit and produce the commercial. I believe their team grew as time went on. We were also connected with three companies who helped us create our DRTV company: fulfillment, digital marketing and tv ad space buying.

Can you share any outcomes from the project that demonstrate progress or success?

We were hugely successful, we did almost 13 million at retail, were signed by one of the top licensing companies in the industry and our TV commercial has been seen by people all over the world. We were also featured on HSN and have sold thousands and thousands of Zipit sets.

How effective was the workflow between your team and theirs?

Extremely easy to work with, they went above and beyond to ensure we got the end result we were after.

What did you find most impressive about this company?

They really have a star in Jon LaClare. He one of, if not THE, nicest people in this tough industry. He always makes himself available, is organized, so helpful, and extremely knowledgable. They go above and beyond to help you sell your product.

Are there any areas for improvement?

Honestly it was a perfect experience from start to finish. We feel lucky to have found Jon and team at Harvest!

Introduce your business and what you do there.

We are a plush toy company. Our products have a unique feature: the ability to change faces six times.

What challenge were you trying to address with Harvest Growth?

We wanted help with a product launch.

What was the scope of their involvement?

They provided strategy, script writing, and video development for us to launch our product on social media and television. They also helped with media buying to put that video up. We went through a traditional creative briefing process with them and spent a lot of time explaining our strategy, vision, and competition.

They audited competitive companies, and we ran a few focus groups. Then, they used all that information to inform the script writing process. The final product has some animated features, but most of it was filmed with live actors. They participated in every step of the production process.

What is the team composition?

We worked with about five people and collaborated very closely with the CEO and a main project coordinator. It's a fairly tight group.

How did you come to work with Harvest Growth?

We met them at a trade show. They were local to us and had a great portfolio, and we felt comfortable with them.

How much have you invested with them?

The total expense for their work is probably between $60,000-$70,000, not including media buy-ins.

What is the status of this engagement?

The project started in December 2018 and is ongoing. The video launched, and we just started our social media campaigns. We expect to start direct-to-consumer television programming in the next six to eight weeks.

What evidence can you share that demonstrates the impact of the engagement?

Our first round of social media advertising has great engagement rates. We had 1% expectations for user clickthroughs, which are riding about 5% so far. We're very happy with the quality of the video, which matches our vision at the beginning of the project.

How did Harvest Growth perform from a project management standpoint?

They managed the project well, and we mostly communicated through phone and email. We also had several in-person meetings.

What did you find most impressive about them?

Their understanding of how customers engage with media was very useful to the success of this project.

Are there any areas they could improve?

I don't have anything they should improve; we're very pleased with them.

Do you have any advice for potential customers?

I don't have any specific advice. They're open to direction, but are also willing to challenge preconceived expectations and inject their perspective.

Please describe your company and your position there.

I am the COO of a consumer based eCommerce business headquartered in Texas.

For what projects/services did your company hire Harvest Growth?

We were looking to build a product brand identity for our company. We started as a small, somewhat unknown organization and did not have much in-house marketing or advertising experience.

What were your goals for this project?

We wanted to increase sales & become a household product

How did you select this vendor?

Harvest Growth was referred to us based on their market reach and their ability to create product awareness. We greatly appreciate their willingness to work alongside us.

Describe the scope of their work in detail.

After selecting Harvest Growth, we had a series of discovery meetings to discuss our sales goals & company branding. Harvest Growth developed an advertising plan and worked within our advertising budget to develop creative marketing concepts.

What was the team composition?

I have worked closely with Harvest Growth and they have been open to collaborating with new marketing strategies.

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning with Harvest Growth we have experienced a steady increase of traffic to our website resulting in increased sales.

How effective was the workflow between your team and theirs?

The project manager assigned to our account has been very knowledgeable, easy to communicate with and provides frequent updates.

What did you find most impressive about this company?

We've been delightfully amazed by Harvest Growth's knowledge of our product, industry, and market. We look forward to increased growth as we build on company branding.

Are there any areas for improvement?

It seems nothing moves at the speed we want, however we have come to respect the process and understand the fundamentals of building blocks and laying a solid foundation with core marketing.

Please describe your company and your position there.

We are an Orthodontic office working with children, teens, and adults helping them achieve their perfect smile. I am the Office Manager/Financial Coordinator.

For what projects/services did your company hire Harvest Growth?

Advertise our practice on Facebook to attract new patients.

What were your goals for this project?

Bring more new patients to the practice.

How did you select this vendor?

Reputation

Describe the scope of their work in detail.

Meet several times with the team at Harvest Growth to finalize what our wants and needs are/were. They check in weekly on how things are going and change things if we are not seeing a positive response to our ad.

What was the team composition?

We have worked closely with the whole staff, from the owner, project manager, videographer. Everyone was very helpful and knowledgeable.

Can you share any outcomes from the project that demonstrate progress or success?

We have seen an increase in our new patient consultation due to our ad.

How effective was the workflow between your team and theirs?

Consistent communication. Letting us know when and where they were going to record a previous patient's testimonials and outcomes.

What did you find most impressive about this company?

Very knowledgeable, if they didn't have an answer they would find it and get back to us. Everyone is extremely friendly, helpful, and easy to work with.

Are there any areas for improvement?

None