WebFX

BACKGROUND

Please describe your company and your position there.

I am the director of sales and marketing for a 5th generation family owned manufacturing company in Wisconsin. We manufacture two of our own products in the edtech and propane vertical and I oversee or sales and marketing direction for both.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We don't have the bandwidth in-house to manage content creation, social media and digital marketing. Our goals were to increase website traffic by implementing a strong SEO plan as well as having a social media presence.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our first exploratory call was phenomenal. The customer service and knowledge was the best of all the vendors I had initial conversations with.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Increase in landing page views while keeping CPC low on social media posts, managing Google ads account and tracking, CRO audits, mobile UX, graphic design, SEO on website pages. All of these projects take a step by step conversation with the management team. From there we work through the implementation flow and sign off. The deliverables and timelines communicated via the webfx platform. Digital marketing tools to track leads and call tracking also available on the webfx platform.

How many resources from the vendor's team worked with you, and what were their positions?

3 - SEO lead, Social media specialist, and Back end reporting/logistics

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The content on our site has increased tremendously. We not only have blog posts that work into our SEO strategy, but also our sales team loves the resources they can use with their customers. The social media campaigns have increased the CTR and exposure.

How effective was the workflow between your team and theirs?

Our one-per-month meetings are effective for past month performance and gearing up for upcoming projects. It's also a great time to discuss new ideas and how we can implement them.

What did you find most impressive or unique about this company?

They're a one stop shop for all our marketing needs. We have a great team working with us who knows our company and product well and truly care about the outcomes of the projects.

Are there any areas for improvement or something they could have done differently?

Nothing

BACKGROUND

Please describe your company and your position there.

Director of Sales and Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

Complete Website redesign Ongoing enhancements and revisions of site over time SEO SEM

SOLUTION

How did you select this vendor and what were the deciding factors?

They were recommened to us and so when we did our RFP we included them

Describe the project in detail and walk through their service package.

The completed a failed website redesign that was started by another company and over the years have continued to refine and enhance the site for user experience and SEO. They also manage our SEM on several platforms

How many resources from the vendor's team worked with you, and what were their positions?

I have a had a few different account managers and designers with whom I have worked

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The redisgn that they took over was in total disarray and they were able to bring the project which had been lagging for several months to a close in a matter of weeks. We consistenting rank on the first page organically on google due to the SEO efforts. Our conversion rates on SEM is in the mid teens in a very competitve market

How effective was the workflow between your team and theirs?

As with all relationships there are a few bumps, but the the workflow is consistently good and any time there is an issue on either side the relationship is strong enough that if someone speaks up the other party reacts

What did you find most impressive or unique about this company?

They are always bringing new ideas to the table without being asked.

Are there any areas for improvement or something they could have done differently?

We have a very complex account with a lot of moving parts and sometimes the monthly bill is tough to reconcile with the project quote, but that is mainly because their accounting group uses different terms on some of the non-standard items we have

BACKGROUND

Introduce your business and what you do there.

I am the president and CEO of AIC Equipment & Plasti-Co. We have two business units: AIC Equipment and AIC Plasti-Co. We’ve been in business since 1974 as AIC, and Plasti-Co was founded in 1984. 

We are a manufacturing rep for molding machines and other auxiliary equipment in Michigan. The main portion of our business is our manufacturing arm, which supplies to the plastic injection and extrusion industry. We make screws, valves, nozzles, screw tips, and supply heater bands for injection molding equipment and extrusion molding machines.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Our website was very outdated, and we couldn’t track information. We needed to develop a new website to help us meet our goal of using technology to streamline our entire portfolio of product offerings on both the equipment and manufacturing sides. We also needed the website to track user engagement and optimize our SEO effectively. Our team has limited technical expertise, so we wanted to engage a partner with solid project management and web development skills.

SOLUTION

What was the scope of their involvement?

We met with WebFX, and they got to know our company better and tried to understand what we were looking for. They evaluated the brand and assigned resources to different areas appropriately. They created a plan for the website redesign and migration to WordPress, SEO, maintenance, and marketing. 

They developed a completely new website from scratch using WordPress and continue maintaining the site. They trained us to use WordPress so that we could start migrating content to the new site. They also created a test website before the launch to ensure functionality. 

They built a heat map to track our user engagement and how they navigate the site. They helped us with the technical translation of our products by ensuring that our messaging, layouts and icon displays were appealing. They also built a reporting tool and dashboard to track our traffic, which determines our ROI. The tool allows us to track user engagement, activity, inbound leads, quote requests, and SEO. They built a feature within the reporting tool that enables us to filter by monthly, weekly, or daily reports. They also track our competitors’ traffic so we can compare results. 

They built our pdf files and marketing materials into the site to launch a blog site. Then, we worked together to develop templates for automated email marketing campaigns that operate directly through our website and are tied to our blogs. They manage our e-mail marketing. We supply WebFX with new customer emails monthly, and WebFX adds them to the campaign database. 

They’re also helping us identify market segments to more effectively target our audience. They help maintain the site integration and ensure we comply with email marketing regulations. They also helped us build additional marketing strategies and optimize our LinkedIn presence.

We are switching to a new ERP system, and they’re involved in ERP launch meetings with our new ERP provider. We are eliminating our old ERP in NetSuite, and WebFX is helping us streamline the communication between our new ERP and website. 

They’ve continued to assist us with the website post-launch by adding key enhancements, features, and products. They are a Google Partner and continue to monitor and update our keywords to ensure our site populates in Google search results. They also maintain the website, and we plan to engage them to build our e-commerce site shortly. 

What is the team composition?

We worked with a WebFX project manager, 2–3 developers, and the marketing team for the initial web development project. We have 3–4 team members helping us with LinkedIn, and we still work closely with our project manager on LinkedIn and ERP initiatives.  

How did you come to work with WebFX?

WebFX came to us as a referral from our sales director for North America. As a small company, we were looking for a partner that had experience working with other small businesses and understands them. We researched WebFX and found that they partnered with several companies that ranged in size. We met with WebFX and liked what they had to offer, especially as it related to the direction we wanted to go in as a company. 

How much have you invested with them?

We invested roughly $20,000 in the primary project and continue to invest $2,500–$2,700 per month. 

What is the status of this engagement?

We started working together in March 2020 for the initial web development project. The development phase lasted from March 2020 through December 2020, when we launched the site. The partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re at the top for keyword searches. The WebFX team constantly updates keywords to accommodate the Google algorithm, ensuring our business is on the first page alongside our larger competitors.

We couldn’t track our website traffic before WebFX built the new site. ROI is very important because our board members use it to measure our success. We’ve seen significant activity on the new site, and the reporting tool that WebFX created shows a clear ROI.

How did WebFX perform from a project management standpoint?

WebFX is excellent from a project management standpoint. They have the capabilities, staff, and expertise to help us reach our goals. Their staff has kept us on track through each project stage. Overall, they delivered each phase of the primary project on time and target. They actually delivered the website ahead of schedule, so we were able to launch early. 

Early on, we were anxious, but they quickly figured out which resources we had and how to best manage them and adjusted their team to meet our needs. We only have a few staff members with technical expertise, but WebFX did a great job training us to use WordPress.

Initially, we had weekly development meetings leading up to the website launch via Google Meet. We now have monthly and quarterly review meetings to review deliverables and assess growth. Our project manager is available any time we need to meet and provides weekly updates through email. 

They use Google tools for project management and communication. We use a secure communication portal that connects WebFX to our team members, including our sales teams, procurement, and engineering groups. It’s very easy to track activity and communication through the WebFX portal.

They have clearly defined partnership plans that outline exactly what features and services are available at each cost. Depending on our needs, we can choose to enhance the partnership with different features at any given time. We work with independent teams within WebFX, but they communicate effectively with each other, and with us. 

What did you find most impressive about them?

Their expertise and the breadth of their offerings are impressive. They’re at the forefront of technology and web development. Being a Google partner, they know the importance of Google search results and how to navigate the algorithm. Their technical support and daily management of our website have also been impressive. The ROI is undeniable. 

WebFX is especially beneficial to small businesses, but I’d recommend their services to any company. They have the staff and expertise to support a wide range of requirements and dedicate a communicative, supportive team. Their senior management was involved with our launch, which shows that WebFX is committed to us as a true partner. 

Are there any areas they could improve?

I have nothing they could improve on. 

Do you have any advice for potential customers?

Be prepared to communicate exactly what you’re looking for because they have many options available. Be transparent about your company's resources and the expertise on your team so that WebFX can adjust their team accordingly. Lay out your vision and desired time frame, and they will work with you to achieve that. Ask what they need from your team to help keep the project moving forward.

BACKGROUND

Please describe your company and your position there.

I am the commercial sales manger for a custom machine shop. I also oversee our sales & marketing campigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We first hired WebFX to develop our website. Since then we have utilized ongoing SEO and most recently started a PPC campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

The president of WebFX was giving a presentation at a networking event I was attending. Was introduced following the event and the rest is history!

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

With starting out from scratch on the website development, there was a lot of collaboration to get the site the way we wanted it. From there it is ongoing communication and constant tweaks to our pages to keep the rankings high with Google.

How many people from the vendor's team worked with you, and what were their positions?

We have grown thru several different members of the WebFX team. All have been superior in their knowledge of our business and translating this to success.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have ranked #1 for several keywords for quite some time and other pages are continually moving up due to their work behind the scenes.

Describe their project management style, including communication tools and timeliness.

Communication is second to none. There is never a delay with responsiveness. They management style is extremely professional.

What did you find most impressive or unique about this company?

We like their communication and ability to understand our business. They transfer knowledge into successful outcomes.

Are there any areas for improvement or something they could have done differently?

Very pleased, nothing needs to be changed for me!

BACKGROUND

Introduce your business and what you do there.

I’m the owner and psychologist at a mental health counseling practice.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We needed a company that could handle our marketing efforts to help us bring in more clients.

SOLUTION

What was the scope of their involvement?

We hired WebFX to handle our social media marketing initiative. This involves handling our Facebook, Instagram, and LinkedIn accounts, managing our customer engagement efforts, and creating images and content for our social media posts.

Aside from that, their copy team writes every single blog for my website, which has become quite a resource for a lot of people. They’ve also updated our site’s design and implemented a much more streamlined website that seems to work and look better all around.

What is the team composition?

I work directly with two people from WebFX: Kelsey (Internet Marketing Specialist) and Madison (Social Media Specialist).

How much have you invested with them?

We’ve invested $104,000 so far.

What is the status of this engagement?

We started working together in May 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we started working with WebFX, my practice was receiving 30 new client calls. When WebEx joined us, we were actually doing considerably less than that because of the pandemic. But by August of 2020, we were averaging 50 calls a month, which went up to about 120 calls per month over the next year.

Now, we get around 300 calls a month, and the number just keeps rising every few months. Because of this, we have grown our team exponentially and plan to add another 5-6 clinicians over the next year to accommodate the significant increase in our client calls.  

How did WebFX perform from a project management standpoint?

WebFX has performed well in terms of project management. They’re constantly working towards optimizing our site and churning our high-quality content for our blog and social media posts.

We primarily communicate through email, but we also have monthly meetings through a video platform to go over how the month went and what our goals are for the future month.

What did you find most impressive about them?

We’re impressed with WebFX’s ability to produce high-quality content very quickly. There's never a project or a suggestion I make that they don't find a way to make work and implement in a quick and efficient manner. Overall, I've built a really good relationship with them to the point where I consider them friends. I think this speaks to their level of customer service and how much they really know my practice. 

Are there any areas they could improve?

No, I have no complaints.

BACKGROUND

Introduce your business and what you do there.

I’m the support manager of Universal Cargo, a freight forwarder in the shipping business. I train new people, handle incoming leads and overall website maintenance, and support our sales team or any other department that might need it.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We had no one managing or updating our website or refining our PPC and incoming leads.

SOLUTION

What was the scope of their involvement?

We initially hired WebFX to clean up all of our unqualified leads and SEO. We had a lot of traffic, but it was spam or people we didn’t want to deal with. It took them 1–2 years to clean it up, but they helped us with that. We started doing PPC a few months later.

They’ve done consistent blogs over the years. We have a content creator, but we use WebFX for a different voice and cleaner approach. Also, they’ve cleaned up a lot of keywords and created backlinks for our old blogs.

What is the team composition?

We’ve mainly worked with Nick (Internet Marketing Consultant) and Maggie (Project Manager).

How did you come to work with WebFX?

Our old manager thought we needed it; he wanted to take this project on. I vetted through six companies, picked the top three, and presented them to my management team. We narrowed it down to the best one, and they approved it. We were all there for the original calls and onboarding.

How much have you invested with them?

We pay about $1,250 a month. Now, we’re up to $55,000 per year. 

What is the status of this engagement?

We’ve been with them since December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve helped refine our image and clean up our website and blogs. The main thing is that they’ve brought in more qualified leads. Our qualified lead percentage was pretty low, around 30%–40%, so we had to discard many. Now, we’ve pretty much doubled that. We get good leads, even if it’s on a smaller amount — we consider that 50%–60% are qualified leads.

Before, we had a lot of traffic, but it was people trying to get free information or college students. We wanted to get rid of that. Although the traffic is down, whoever contacts us now is more qualified.

How did WebFX perform from a project management standpoint?

They’re pretty good. The team is very responsive; if we have a question, they pass it off to one team member and get back to us in a timely manner. We used to have 30 or 60-minute calls once a month, but now everything’s on the way. We rarely talk on the phone or email; we probably do it once every few months. They can perform well without having to call them often.

What did you find most impressive about them?

They’ve been perfect. WebFX is more than helpful, and working with them is very pleasant. I’d imagine every top-notch agency is like this, but it has worked for us. We’ve never had problems.  

Are there any areas they could improve?

No, I don’t have comments.

UPDATED REVIEW

This review was published on June 30, 2020.

Bryan Burke

Sales Marketing Coordinator, Universal Cargo Management

Transportation

11-50 Employees

Culver City, California

$10,000 to $49,999

Jun 2018 - Ongoing

Project summary

WebFX provided development services to streamline a website for an import-export company. They enhanced the platform to generate qualified traffic. They direct PPC and SEO initiatives and support blog content.

Feedback summary

Shortly after the partnership began, WebFX delivered a superior website that improved qualified leads to 50% and increased the closing ratio to secure more customers. The team is accessible and provides tools that enable transparency. They collaborate effectively, supporting continued engagement.

BACKGROUND

Introduce your business and what you do there.

I’m a sales marketing coordinator for Universal Cargo Management. We primarily import and export furniture.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

When we hired WebFX, we needed to clean up the website. We didn’t have anyone to maintain the platform, which got a lot of unqualified traffic.

SOLUTION

What was the scope of their involvement?

WebFX cleaned up our website including its content and pages. They manage our PPC and SEO campaigns, which we became their primary focus. Their team researches blog content and one of our teammates writes them.

What is the team composition?

We have one point of contact.

How did you come to work with WebFX?

We went through a qualified process with them. I vetted eight companies and then narrowed the list to five agencies, which I presented to my boss at the time. When they asked about the best choice, I said WebFX. They were the right choice.

How much have you invested with them?

We spend about $2,5000 a month on their services. Last year, we spent $32,000 in total.

What is the status of this engagement?

I first contacted them in June 2018, and our partnership’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We saw immediate results with WebFX. Before the partnership, our qualified lead percentage was 38%. Their team increased the portion of qualified leads to 50%. Our closing ratio went way up as did the number of customers. Also, our website’s in tip-top shape now.

How did WebFX perform from a project management standpoint?

Their team e-mails us with a comprehensive monthly summary. We have phone calls when we discuss the report and any questions. The process is simple and direct. Our project manager responds to us in a timely manner.

WebFX has a bunch of different departments, so their team can handle any challenge. They’re also transparent. If we log into a portal, we can see all the team members who helped to design a blog.

What did you find most impressive about them?

They're transparent and have a similar set up to u — a mom and pop shop. WebFX wins one of the best places to work in Philadelphia every year, so they have good team synergy.

Are there any areas they could improve?

Honestly, I can’t think of anything at the moment.

Do you have any advice for potential customers?

Know exactly what you want and budget for it.

RATINGS

Overall rating: 4.5

Quality: 5

Cost: 4

Schedule: 5

Willing to refer: 4.5

BACKGROUND

Please describe your company and your position there.

I am the head of marketing for PourMyBeer which is a next-generation self-pour beverage technology that enables faster, more efficient access to beverages by allowing consumers to pour their own beer, wine, cocktails, cold brew, and kombucha, all while paying by the ounce. We have over 12,000 taps in 30 countries, located at bars, restaurants, casinos, hotels, grocery stores, office spaces, and others.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

SEO - our goal was to take our content marketing efforts to another level and see our pieces organically show up as a first result in Google and WebFX help us do just that with many of our pieces! PPC - wanted to capture more leads that are looking for our technology in general or are researching competitors and WebFX has been a great help in this area as well!

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for experts in this area that had some case studies and success stories to share - WebFX definitely fit this profile!

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

WebFX team assigns you with your account rep/specialist that first gets a better understanding of your business and the market you are in, then they work with their team of specialists to create a road map for deliverables and campaigns. The process is smooth and very well structured.

How many people from the vendor's team worked with you, and what were their positions?

I have been on calls with other specialists from the WebFX team, but I love that since we have been working mostly with our account rep for years, he truly understands our business and our needs.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Ranking 1st for organic results for many of our blog posts + help with lead gen thanks to the PPC campaigns

Describe their project management style, including communication tools and timeliness.

Easy communication through bi-weekly video calls (and occasional extra calls on specific subjects) and also regular email updates. Our rep also sends us detailed reports each month.

What did you find most impressive or unique about this company?

The organization. They have great systems in place for everything!

Are there any areas for improvement or something they could have done differently?

Nothing I can think of.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager of Total Roofing and Construction, an exterior home contractor specializing in roofing, siding, gutters, and windows in Illinois and Indiana.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We're looking to expand our operations and we already had a site designed pretty recently but we wanted to optimize it further for SEO and Google search. We also wanted help with other forms of marketing like email, search ads and more.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had previously worked with WebFX at my previous job and saw the results firsthand. I knew the value it would create so of course it was easy to recommend them in my new role.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The first step was to add additional written content to the site so it better ranked for search, so this included updating meta and description tags and writing new content with SEO in mind. We also split some pages in the website out into new categories for additional opportunities for written content. We will soon add a blog and case studies section and this will constitute phase 1. Phase 2 will look to implement some PPC campaigns and email campaigns.

How many people from the vendor's team worked with you, and what were their positions?

There were 3 people that I worked with initially given that I was familiar with the company already.

• Bryce - Internet Marketing Specialist
• Sabrina - Sr Web Strategy Consultant
• Peter - MarTech Solutions Architect

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project is still early in its execution so there are no metric deliverables yet. But the content a page creation deliverables have been great, the design of the pages has been really good and the content has been very well written.

Describe their project management style, including communication tools and timeliness.

Bryce has been great at communicating when things are happening and where we are in the project timeline. Once content and pages are scheduled and approve, the turn around time is very quick, with only 1-2 days passing before changes are implemented and the site is updated. We always know what is happening and when it will happen.

What did you find most impressive or unique about this company?

They take the time to understand each company's unique needs at a B2B level. It feels like they really take a vested interest in the success of each of their clients, and they treat smaller businesses with the same respect and consideration as bigger corporations.

Are there any areas for improvement or something they could have done differently?

There is so far no improvement I could recommend. Having worked with WebFX for three years now, they continue to improve and produce impressive results.

BACKGROUND

Please describe your company and your position there.

SPQ Products manufactures swimming pool and outdoor recreational products. I am Vice President of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

Our website and development skills had both become outdated. We wanted to present a professional, modern image to the world, one that could inspire confidence in our products and company. One challenge was to organize into one comprehensive site our disparate products that had previously each had their own respective websites linked under the umbrella company's main site.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had been using WebFX for social media marketing, and they were doing a great job. We asked them if they'd be interested in quoting our web project. Their quote was comprehensive, insightful and reasonable, and we liked the people; so, we hired them for the project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They redesigned the complete structure, the overall graphic theme and aesthetics, the functionality, the SEO, including all of the additional programming - HTML 5 and CSS, etc.

How many people from the vendor's team worked with you, and what were their positions?

WebFX was represented by one individual who acted as our liaison. She is an Internet Marketing Specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website is one we can be proud of. Our traffic has increased dramatically. We have direct links to our etailers' pages, which have resulted in sales increases. All of our product information and images, along with manuals and videos are easily accessible and have resulted in fewer man hours previously used to answer consumer questions.

Describe their project management style, including communication tools and timeliness.

Their management style is super efficient. We get regular updates and monthly presentations via Google Meets. They are always on time and completely prepared.

What did you find most impressive or unique about this company?

There vast knowledge, sheer competence and reliability are refreshing and unique in my experience in dealing with vendors over the past decades. They are patient, understanding, and thoroughly helpful, no matter what the circumstances.

Are there any areas for improvement or something they could have done differently?

There is nothing that stands out requiring improvement. When there have been requests on my part to tweak an aspect of a presentation going forward they were extremely accommodating.

BACKGROUND

Please describe your company and your position there.

I am the manager of Customer Acquisition and Retention at CEFALY, e-commerce med-device company. My #1 goal is to get NEW customers and my #2 goal is to RETAIN customers. We sell a unique migraine preventative and treatment drug-free/ FDA-Cleared/available over-the-counter device leveraging our ecommerce platform with LIVE customer support.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

Our website is awful and unfortunately the customer platform we use is inflexible and outdated we have to work with due to our investor requirements, There for we started with WebFX for CRO support to enhance the UI/UX experience, build out content, and master the funnel of digital engagement.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have increased our sales by 30%+ due to the enhancements WebFX has provided such as the improved checkout landing page, the shopping cart experience, content creation, master SEO and more. They literally came in with the energy, positivity, know-how and experience to help us optimize what we had to work with even though it's not ideal. They also supported a new build with WordPress for our blog. Honestly, they are patient with such challenges.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We have a kick-off meeting with the appropriate team member to discuss the strategy and goals. Form there WebFX delivers mockup and wireframes based on our brand guidelines and are approved by our team. They are flexible with revisions and do not hold you accountable for minor changes or updates. We then take the prototypes and development notes to our web vendor to implement.

How many people from the vendor's team worked with you, and what were their positions?

What's amazing is our Account Manager, Greg is our Internet Marketing Specialist and he literally handles everything with the WebFX team members. Since we love Greg so much, we have expanded our business to include paid media, social media, content development, SEO, CRO and more. They are the reason we are so successful today. I've never had a vendor I've expanding projects or opportunities as we have with WebFX. Other amazing team members we've gotten to know are: Samm Internet Marketing Analyst / Jessica 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In March, WebFX tested out the performance of a static homepage banner vs. an interactive / responsive homepage banner with at CTA pointing to the product page. This test resulted in an $10,000 variance in revenue favoring the experiment, with a $50 increase in average order value. Also in March, WebFX tested out a more structure category page. This test resulted in more users adding the products to their cart, increasing the number of customers in the conversion funnel.

Lastly, in April, WebFX tested out the removal of a section on the checkout page focused on “how users found CEFALY” - by removing this section, we saw a $20,000 variance in revenue favoring the experiment with 30 more transactions occurring on the experiment version of the checkout page.

Describe their project management style, including communication tools and timeliness.

We have multiple exchanges daily with WebFX. The WebFX portal is outstanding. I documents your email & voice, conversations, notes, tasks, strategy, SOW, compile PPT, and manage all our Google Analytics.

What did you find most impressive or unique about this company?

The energy, patience, know-how, experience, analytical, supportive, clear & concise, work with-in budget, not pushy, real-life human beings that are profession and work amazingly well with the entire CEFALY team. They have become our own team members.

Are there any areas for improvement or something they could have done differently?

No, I wouldn't change a thing about experience.

UPDATED REVIEW

This review was published on June 30, 2022.

Megan Kilcoyne

Social Media Specialist, CEFALY

Healthcare

11-50 Employees

$10,000 to $49,999

Apr 2022 - Ongoing

Project summary

WebFX is managing a healthcare device company’s social media marketing campaigns. They’ve refreshed creatives, repurposed blog content, and tested campaigns. 

Feedback summary

WebFX’s efforts have improved the client’s conversion rate from 3.3% to 6%, exceeding expectations. They cultivate a seamless partnership by being communicative, responsive, and flexible. Their supportive approach complements their digital marketing expertise. 

BACKGROUND

Please describe your company and your position there.

I'm the Social Media Specialist at CEFALY, a migraine treatment device company. I work with content and video creation for our organic social networks, as well as assisting with customer inquiries on social media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

We needed someone to help with our social media ads, and repurposing blog content for our organic social media pages like Instagram and Facebook.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of our team members previously worked with WebFX at her prior company, and thought they would be great to help with our SEO challenges. That initial project grew into multiple projects, as we appreciated WebFX's efficiency and vast knowledge of the digital world.

Describe the project in detail and walk through the stages of the project.

We had a kick-off meeting with Jess Tygert, where we laid out all of our challenges and what we envisioned our ads to look like with the help of WebFX. From there, Jess began setting up new refreshed creative and has been continuously testing each new creative we bring, and our goals are truly coming to life with the help of her expertise.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 2 team members from WebFX for this specific project, Greg who directed us to Jess.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our conversion rate has improved from 3.3% with our prior agency, to 6% with WebFX. This is a phenomenal place to be for our market and our product.

How effective was the workflow between your team and theirs?

Very effective. Jess always made a point to communicate and follow up on new changes, explain why changes were being made and what was going well and why... as well as jumping on a quick call when necessary, or pre-recording a video overview for us to refer to during our own time.

What did you find most impressive or unique about this company?

WebFX is impressive because they offer help in so many different areas that all tie into digital. It's great to know that if we need to find work for another area, they will most likely have a service and a team to help.

Are there any areas for improvement or something they could have done differently?

Not really. They're great, truly! MarketingCloudFX takes a little getting used to, but overall it's been a seamless and efficient experience.

Star Ratings

Overall rating: 5

They are fantastic to work with.

Quality: 4.5

Quality is always up-to-par with our brand standards.

Cost: 4.5

Very fair for the work provided.

Schedule: 5

They are always flexible with meetings.

Willing to refer: 5

All of my marketing contacts could benefit from WebFX's services.