What evidence can you share that demonstrates the impact of the engagement?
We haven’t gotten February’s numbers yet, but the biggest month for us was January. It was the first month where we saw an SEO increase of 25%, and an overall web traffic increase of 35%. People are being brought to the correct pages for the products they’re looking for. As for rankings, we’re growing, but we’re still not where we used to be. As I’ve told our admin team, I’m a firm believer that SEO is not an overnight thing. It’s the long game, and we have to just buckle down and ride it out, to let it naturally get to where it used to be. I’m very confident that it will happen.
I cannot praise the team at WebFX enough, especially our main contact. She sends me emails once or twice a week, including everything I need to know about what’s going on with our website and search ranking. She reports on all of the work they put in over the previous week, what that’s going to do for us, and whether there are any calls-to-action for me, such as if I need to review any modifications of texts or descriptions.
They’re constantly improving. We’re a lean manufacturer, and our philosophy is continuous improvement. I believe that the team at WebFX has brought that same philosophy to our website. If something small needs to be changed, it will be changed, and I’m always aware of it. I can see the quality and care going into this SEO, and I can see that we’re slowly rising. That slow rise and the increase of traffic are exactly what we’re paying for, and I really doubt that we’d have been able to get to where we are now with any other company. I think that WebFX was definitely the right choice to go with. Initially, I was somewhat nervous about getting involved in a situation with an outside contractor, but ultimately, it’s been completely seamless and worked out fantastically.
How did WebFX perform from a project management standpoint?
First off, their MarketingCloudFX solution is pretty awesome. The dashboard view I get to look at is just amazing. I print that out and give it to almost everyone here so that they can see what’s going on. It’s always an exciting time of the month for us to get that and show it around. They can see tangible results as to what we’re paying for and where we are in the entire stream of the project.
Their Content Genius uses AI to write articles. It's pretty cool but also a little time-consuming to go through the articles and make them sound more like a robot is not writing them. I do see what they’re doing, trying to hit on those keywords. If there’s any criticism, it’s the amount of time it takes to approve and rewrite these SEO articles. It’s still pretty cool that they have AI get in there and get close to where we need to be.
What did you find most impressive about them?
I appreciate the diligence. I don’t know if it’s WebFX as a whole, but the person representing them as a company is doing it well. They’re not just doing the work to get it done and to get the paycheck. It seems that WebFX has people that love doing this type of work, and it shows in the quality and the diligence.
I never feel like I’m bothering our contact when I call; in fact, she’s the one that initiates the conversation with me most of the time. She’ll call or email me, letting me know what’s going on and asking if I have any questions. I wish our company was as organized as WebFX is. They run a tight ship.
Are there any areas they could improve?
The only thing would be to have someone on board that could review the AI-suggested article changes. We’re a small company with a small marketing team, so the sales manager and I end up having to review all of those article changes, and it gets a little time-consuming. I’m working on a big project right now, and I have eight articles to review on MarketingCloudFX. If the articles were closer to perfect English, I wouldn’t have any critiques, but I have to go through them and reword a lot of it. If they had a person there reviewing them before they hit our pending slot, it would just make things go a lot quicker for us. That’s the only minor thing I could say about them, and it’s really not that big of a deal.
Do you have any advice for future clients of theirs?
A few other businesses have asked me for a recommendation, and I’ve referred WebFX. They were very easy to deal with on the sales part, and they find out what the client needs. We just saw our search results disappear, and we needed them to go back. WebFX came in and looked at what they could do for us.
What also helped in that process was allowing WebFX backend access to our website. That would be the one thing I’d recommend to a company. They’re not going to do anything malicious, and they’re professionals, so companies should let them see the backends of their websites. WebFX will know exactly what they need to do at that point to get the client off the ground. It’ll probably wind up saving the client money, so they don’t have to redo the process after signing on with them. They’re a trustworthy company, and clients should trust them from the onset and give them access to the backend, to get the analytics they need and make recommendations based on that.