WebFX

What evidence can you share that demonstrates the impact of the engagement?

Overall, the quality of their work has been excellent. We don’t have anyone in-house that focuses solely on marketing. So, we really rely on them for content generation and relevant research. We provide concepts and suggestions, and they generate quality content. Despite some minor edits to account for our knowledge of the industry, their work is great. I’m specifically really impressed with the work of my main point of contact. 

Our lead generation has improved significantly since starting our work with them. We’re now getting an increased quality of leads, giving us confidence that we have the right eyes on our site. 

How did WebFX perform from a project management standpoint?

At any time, I can go into their portal to view progress on scheduled and ongoing tasks. That can be anything from backend update times to content deadlines. I rely more on their monthly reporting that gets sent to me by means of convenience. That’s just where I elect to focus. 

What did you find most impressive about them?

They’ve really become an extension of our company. My account representative takes ownership of her work, constantly wanting to learn more about our business to create the most effective marketing strategy possible. That’s been critical to our success because our industry is pretty niche. If they weren’t so invested in our industry, the content would be challenging. Their interactions with us have been important and appreciated. 

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

The more feedback and information that you can provide for them, the easier the engagement will be. They do plenty of research on their own, too, so it’s helpful to make sure that you’re sending them resources that your company finds valuable.

What evidence can you share that demonstrates the impact of the engagement?

During one of the web redesign projects, things did not go as expected. The project was disorganized due to a lack of communication and understanding of our processes.

While there was a hiccup there, I was pleasantly surprised by how openly they accepted feedback and how important it was for them to hear about how they could provide a better service. Outside of that large project, they send us monthly reports on how our website is performing. That includes traffic increases and conversions.  

How did WebFX perform from a project management standpoint?

They’re great at providing monthly updates over email and in-person meetings. In our in-person meetings, we speak in-depth on our strategy and company. That allows them to make better decisions to position us within the Internet marketing space. I appreciate that they take the time to learn about our business through their in-person meetings.

What did you find most impressive about them?

They dedicate a significant amount of time to our account each month. We appreciate their willingness to invest time in-person with us, providing us with the attention that we need. They understand the importance of their partnership with us and want to make it the best experience possible.

Are there any areas they could improve?

The company is extremely young, so there isn’t always much industry knowledge from their teammates. That’s noticeable in our blog content sometimes. The face-to-face meetings are needed, so we can provide them with information regarding the nuances of our business. While some of the content needs significant adjustments, we understand that they’re not expected to have that industry knowledge.   

Do you have any advice for potential customers?

Invest in building a true partnership with them, working closely with their team. That way, you’ll get the most out of their work. Stay actively engaged with them throughout.

What evidence can you share that demonstrates the impact of the engagement?

We went from obscurity to coming up on the first page of results for many of our premium products. Each month, we evaluate and review their progress. They’ve improved our online rankings by over 100%.

How did WebFX perform from a project management standpoint?

The team is always ahead of deadlines. In fact, they’re usually waiting on us. Every time we called or emailed, their response was immediate. 

Their representative also visited our facilities because our industry was new to him. We were able to walk through our components and processes, so he could fully understand our company before diving into the project. We really appreciated that.  

What did you find most impressive about them?

They were very patient, collaborative, and interested in our success. The team was fantastic at getting to know our business so they could best support our growth through SEO.

Are there any areas they could improve?

I can’t think of anything, because they were usually ahead of schedule and consistently proactive in making sure we had the resources we needed.

Do you have any advice for potential customers?

Make sure you’re clear with them on your goals for the project from the beginning. We didn’t know what to expect, and that can be a challenge sometimes. But, if you’ve been disappointed with another vendor, don’t hesitate to reach out to WebFX. I’d highly recommend it.

What evidence can you share that demonstrates the impact of the engagement?

Since working with WebFX, our client has seen growth in the performance of the website from an organic and direct standpoint. Overall visits to the site have increased by about 20%, and there has been a 20–30% increase in inquiries and leads generated. We plan to continue working with WebFX because I think they have us on an excellent trajectory to where we want to be.

How did WebFX perform from a project management standpoint?

Anthony is one of the best I’ve worked with in terms of communicating clearly and consistently. He keeps track of our projects and addresses our concerns promptly. I’d say this is the area they’ve excelled the most at. Their overall account management and responsiveness have been excellent.

What did you find most impressive about them?

It’s rare to find the combination of expertise and excellent communication that WebFX has demonstrated.

Are there any areas they could improve?

No, with this particular client I think they’ve done very well.

Do you have any advice for potential customers?

I’d advise future clients to determine for themselves which of the services WebFX offers represent the highest priorities and manage their investments accordingly.