WebFX

What evidence can you share that demonstrates the impact of the engagement? 

Once we signed on for PPC services, the results doubled. When we audit the website, we see leads and traffic coming in. Last April, the weather affected our sources of revenue besides the website. Our website was on track and sold four jobs in one month.

How did WebFX perform from a project management standpoint?

We have a monthly call when we go over the statistics, so their team keeps me up to date consistently. Their project management’s the best I’ve ever seen from a company. They use Basecamp and a calendar to schedule all of our projects. I’ve never worked with a representative that is as in step with a project as our account representative from WebFX. Our account representative hasn’t changed, which is great.

What did you find most impressive about them?

What makes WebFX different is that they’re focused on us. We worked with third-party vendors in the past that only delivered unqualified leads, so their work wasn’t for us. It doesn’t feel like WebFX has any other customers than us. Our account representative gets excited about our website, projects, and results. I associate them with words such as consistency, loyalty, and listening.

Are there any areas they could improve?

No, I don’t think so.

Do you have any advice for potential customers?

Do what they ask you to do. Put into the engagement what you want to get out of it because their team’s ready to do whatever you need to do. Be responsive and take their advice. Educate yourself because the internet’s an ever-changing beast. There are always new technologies. Learn their language to help you know what services they can provide for you.

What evidence can you share that demonstrates the impact of the engagement? 

We have grown every year in organic search, traffic, and contact forms. They send me monthly reports, and in our most recent report, our users from organic search went up significantly. And our contact forms have gone up by 325% compared to last year at this time. In two years, we grew our business from $1.5 million to $3 million.  

With digital marketing, it seems to change almost daily, so rather than taking all of my time to research what I need to do, we have a whole company to do that for us. So that takes a load off my shoulder s and allows me to focus on our company.

How did WebFX perform from a project management standpoint?

They’re amazing. When I asked them to work on the water feature page, it was completed within a week. So, from a project management standpoint, they’re on top of everything.

Laura and I have a bi-weekly call in which she lets me know what projects they’re working on. This allows us so many development hours, reporting, and all the things we have them doing.

Everybody I’ve worked with there is top-notch, I’ve never had any issues with them. They go above and beyond and listen to what our business is. They always ask if we have any specials going on. They’re very into our business, and what we’re trying to promote.

What did you find most impressive about them?

I love their company culture. They send monthly newsletters and they do marketing and web workshops, so we get a unique, birds eye view of the company. They’re young, innovative, and not afraid of a challenge. They’re always on top of their game.

Are there any areas they could improve?

I’ve had three reps in about four years, and it’s hard because we get used to working with somebody and we develop a great relationship because they really understand our business. Then, they’ll move on either because they got a new job or because of a promotion. I like seeing that the people we work with are getting promoted, so I can’t necessarily say that’s a bad thing, but it is a challenge.

Do you have any advice for potential customers?

Make sure you know your own business and what your goals are. Be ready for a lot of fun.

What evidence can you share that demonstrates the impact of the engagement? 

I’ve seen an increase in our users and sessions through Google Analytics. WebFX walks us through the pages that perform best and those that need improvement. We’re new to mechanical springs, so they helped us to increase the number of users visiting those pages. The e-commerce page allows us to sell springs online whereas before, we could only do so via phone calls. 

How did WebFX perform from a project management standpoint?

WebFX emails us regularly. If there are any changes, their team sends us a link to give us an update. They give us monthly analytic sheets that show us how different campaigns are performing. We also have calls monthly when we touch base about what’s working and what isn’t. 

What did you find most impressive about them?

WebFX goes above and beyond with their communication. Their team’s amazing, friendly, and helpful. Anytime that we have questions, they’re quick to respond. 

Are there any areas they could improve?

No, WebFX has done a great job.

Do you have any advice for potential customers?

They dedicated amazing project managers, so it would be awesome to work with them. They’ve been helpful, so keep that line of contact open and respond to them. Show them the same courtesies that they show you.

What evidence can you share that demonstrates the impact of the engagement?

We haven’t gotten February’s numbers yet, but the biggest month for us was January. It was the first month where we saw an SEO increase of 25%, and an overall web traffic increase of 35%. People are being brought to the correct pages for the products they’re looking for. As for rankings, we’re growing, but we’re still not where we used to be. As I’ve told our admin team, I’m a firm believer that SEO is not an overnight thing. It’s the long game, and we have to just buckle down and ride it out, to let it naturally get to where it used to be. I’m very confident that it will happen.

I cannot praise the team at WebFX enough, especially our main contact. She sends me emails once or twice a week, including everything I need to know about what’s going on with our website and search ranking. She reports on all of the work they put in over the previous week, what that’s going to do for us, and whether there are any calls-to-action for me, such as if I need to review any modifications of texts or descriptions.

They’re constantly improving. We’re a lean manufacturer, and our philosophy is continuous improvement. I believe that the team at WebFX has brought that same philosophy to our website. If something small needs to be changed, it will be changed, and I’m always aware of it. I can see the quality and care going into this SEO, and I can see that we’re slowly rising. That slow rise and the increase of traffic are exactly what we’re paying for, and I really doubt that we’d have been able to get to where we are now with any other company. I think that WebFX was definitely the right choice to go with. Initially, I was somewhat nervous about getting involved in a situation with an outside contractor, but ultimately, it’s been completely seamless and worked out fantastically.

How did WebFX perform from a project management standpoint?

First off, their MarketingCloudFX solution is pretty awesome. The dashboard view I get to look at is just amazing. I print that out and give it to almost everyone here so that they can see what’s going on. It’s always an exciting time of the month for us to get that and show it around. They can see tangible results as to what we’re paying for and where we are in the entire stream of the project.

Their Content Genius uses AI to write articles. It's pretty cool but also a little time-consuming to go through the articles and make them sound more like a robot is not writing them. I do see what they’re doing, trying to hit on those keywords. If there’s any criticism, it’s the amount of time it takes to approve and rewrite these SEO articles. It’s still pretty cool that they have AI get in there and get close to where we need to be.

What did you find most impressive about them?

I appreciate the diligence. I don’t know if it’s WebFX as a whole, but the person representing them as a company is doing it well. They’re not just doing the work to get it done and to get the paycheck. It seems that WebFX has people that love doing this type of work, and it shows in the quality and the diligence. 

I never feel like I’m bothering our contact when I call; in fact, she’s the one that initiates the conversation with me most of the time. She’ll call or email me, letting me know what’s going on and asking if I have any questions. I wish our company was as organized as WebFX is. They run a tight ship.

Are there any areas they could improve?

The only thing would be to have someone on board that could review the AI-suggested article changes. We’re a small company with a small marketing team, so the sales manager and I end up having to review all of those article changes, and it gets a little time-consuming. I’m working on a big project right now, and I have eight articles to review on MarketingCloudFX. If the articles were closer to perfect English, I wouldn’t have any critiques, but I have to go through them and reword a lot of it. If they had a person there reviewing them before they hit our pending slot, it would just make things go a lot quicker for us. That’s the only minor thing I could say about them, and it’s really not that big of a deal.

Do you have any advice for future clients of theirs?

A few other businesses have asked me for a recommendation, and I’ve referred WebFX. They were very easy to deal with on the sales part, and they find out what the client needs. We just saw our search results disappear, and we needed them to go back. WebFX came in and looked at what they could do for us. 

What also helped in that process was allowing WebFX backend access to our website. That would be the one thing I’d recommend to a company. They’re not going to do anything malicious, and they’re professionals, so companies should let them see the backends of their websites. WebFX will know exactly what they need to do at that point to get the client off the ground. It’ll probably wind up saving the client money, so they don’t have to redo the process after signing on with them. They’re a trustworthy company, and clients should trust them from the onset and give them access to the backend, to get the analytics they need and make recommendations based on that.