WebFX

What evidence can you share that demonstrates the impact of the engagement?

Our website has earned a new link every month or so, which has increased our domain authority, and we’ve seen significant increases in overall site traffic, leads, and forms that users complete. For example, from January 2018—before the site launched—to January 2019, we saw new users visiting the site increase by 416%. In terms of the design, the website has exceeded our expectations.

How did WebFX perform from a project management standpoint?

Our project managers were both very experienced and knowledgeable. I’m thankful they were able to pass down some of that wisdom to my team. We communicate very well through Basecamp, phone calls, and in-person meetings. Our team caused the only significant delay when we were trying to determine how to switch our domain to a new hosting company. WebFX, by comparison, pretty much met every deadline. We agreed to a few minor delays so that we could ensure everything was correct, but overall, I was never disappointed in our scheduling or felt that we were behind.

What did you find most impressive about them?

I was impressed by their experience and expertise in a field that I had no familiarity with before this project. We also found it beneficial to work with a larger company. There are a lot of different minds at WebFX that can help problem-solve. That’s something we may not have gotten at a smaller firm.

Are there any areas they could improve?

WebFX offers almost everything we could need except for email signature marketing. They do email marketing but not email signature marketing, which would include having a pretty signature, of course, but also a banner advertisement on the bottom to generate clicks back to the website. I’m surprised that they don’t currently offer that.

Do you have any advice for potential customers?

My team is now spending time adding keywords to target that we should have considered initially. My advice is to spend more time focusing on the ideal keywords at the beginning of the project to avoid a similar situation.

What evidence can you share that demonstrates the impact of the engagement?

The results from our SEO work informs how we shape our website, and the PPC lets us see how people are finding us, which we can use to improve the UX. We have new leads coming in because of their work, and both the clickthrough rate and amount of time spent on the site have increased.

How did WebFX perform from a project management standpoint?

They have excellent communication, immediately responding to and following up on my requests. They provide summaries after all of our phone calls so that we can quickly see what we talked about and made plans for. They use Basecamp to track the progress, and we talk daily.

What did you find most impressive about them?

Their project management is probably one of the best I’ve ever seen. They understand that life can be hectic, so they proactively make sure the project continues to progress, no matter how long we take to get back to them. The team communicates well and is extremely friendly, fostering a partnership that’s thoroughly enjoyable.

Are there any areas they could improve?

They could expand the type of videos they’re able to offer.

Do you have any advice for future clients of theirs?

Keep the lines of communication open and give them as much information as possible. Don’t be afraid to lay out exactly what you’re looking for and how you want your brand to be represented.

What evidence can you share that demonstrates the impact of the engagement?

Our rankings and traffic have increased since we started working with WebFX. We’ve especially seen more high-quality traffic, which we’re thrilled about.

How did WebFX perform from a project management standpoint?

We’ve scaled our meetings based on our needs; the frequency has shifted from weekly to every two weeks or monthly. WebFX excels at listening to our priorities and even helping us focus them. Our designated internet marketer demonstrates diligence at every turn; from the start, he dug into our organization to learn more about our goals and needs. We communicate through Basecamp, email, and conference calls—either over video or phone.

What did you find most impressive about them?

WebFX offers a high level of customer service and expertise, making them a trusted partner. We value their recommendations because they’ve proven themselves to be reliable and knowledgeable.

Are there any areas they could improve?

No, I can’t think of anything. I wish we had the budget to do more with their team.

Any advice for potential customers?

Ask questions; WebFX will answer every single one and explain processes. We value their willingness to educate our team on SEO and more effective practices.

What evidence can you share that demonstrates the impact of the engagement?

Although it typically takes about six months to see results from SEO and content-based marketing, we have already begun to generate website traffic and leads. Large companies have expressed interest in our services; if we win just one account bid, we will see a high ROI for WebFX. Long-term content has generated click-throughs.

How did WebFX perform from a project management standpoint?

WebFX is very engaged and willing to extend the project scope as needed. For instance, they reset all of our directory passwords, which saved my team time. Colton coordinates their whole team. We receive multiple daily emails.

WebFX deploys Basecamp, which shows our project on a calendar and details which aspect of our project that each WebFX team is working on.

What did you find most impressive about them?

Even though we are a small company on a tight budget, WebFX treats us with the same respect as a large company. They offer a wide range of services, from huge national SEO to local content-marketing, the latter of which we use. Their team educates and trains my team at every step. They’ve gone above and beyond to show us how specific AI tools work, such as a tool that tracks our website traffic and that of our competitors. The insights that we gain from these tools drive our strategy.

WebFX’s team provides sage advice but ultimately allows us to make decisions.  We are very pleased with the results thus far. Communication is a strong point.

Are there any areas they could improve?

No, none that I can think of.

Any advice for potential customers?

If you are a smaller company and do not think you can afford high-quality digital marketing, give WebFX a try. My first conversation with WebFX was very enlightening and gave me new ideas about what I wanted to do with our strategy.