WebFX

BACKGROUND

Please describe your company and position.

I am the Chief Operating Officer of a consulting company

Describe what your company does in a single sentence.

We help credit unions shape or reshape their culture around sales, service and leadership.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase our digital marketing presence
• Improve marketing lead management
• Increase product/service throughput on our website

SOLUTION

How did you find WebFX?

Referral

Why did you select WebFX over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WebFX has optimized our website content to improve SEO standing, resulting in increased traffic, click-through rates and visitor engagement. Their improvements have resulted in more products/services booked for SEO and organic visitors. 

Additionally, they have managed our LinkedIn marketing efforts; while working with us to build awareness and re-targeting campaigns to our target market audience. Their work has resulted in more visibility on LinkedIn and more products/services booked through LinkedIn ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased website traffic 
• Improved visitor engagement 
• Improved click-through rate 
• Improved look-to-book rate
•  Improved website design leading to higher CTA rates amongst visitors 
• Optimized website content for SEO key words 
• Implementation of G4 tags to track CTA and link clicks 
• Implemented referral links to improve google SEO standing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The WebFX team is fantastic. They deliver everything on-time or ahead of schedule. Alondra is our assigned partner, and she does an amazing job of making the correct recommendations to optimize our strategy so we can reach our goals. The entire team was highly engaged and responsive. They have a suite of SAAS products that make it much easier for us to manage our digital marketing strategy.

What was your primary form of communication with WebFX?

Virtual Meeting

What did you find most impressive or unique about this company?

What's the most unique is that the WebFX team cares about our business as if it is their own. They go above and beyond to make recommendations on things that that we don't think of. I really appreciate their partnership and how they steer us in the direction we need to go in.

Are there any areas for improvement or something WebFX could have done differently?

My only recommendation is to help us better understand attribution where possible. I know attribution is tough in marketing. The better we can understand it, the more where we know where to invest.

BACKGROUND

Please describe your company and position.

I am a Manager at Edco Supply Corporation

Describe what your company does in a single sentence.

Manufacturer and distributor of flexible packaging

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Redesign wehsite
• SEO Marketing

SOLUTION

How did you find WebFX?

• Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Redesign the entire 10-year-old website.
• Create and handle ongoing SEO marketing.
• Createa download section with prospects having to log in.
• Create site that is easy to navigate and easy for us to make changes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Visually much better website than before.
• Updated look.
• Easier to navigate.
• More prospect sign-ups for email marketing efforts.
• Higher quality and amount of leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely. Melissa was the project manager for design. We had regular meetings and she was very professional and responsive with our directions. She also ensured we stuck to the timeline and provided the info necessary for WebFX to finish the website on time. Jacob is the SEO project manager and ensured his team fully understood our business and goals. He made sure that SEO was in place for the website launch.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were always a step ahead of us. Good communication the entire time. Made sure they understood our business and goals. Staff is very friendly and professional. Any issues I had were addressed and corrected in a timely fashion.

Are there any areas for improvement or something WebFX could have done differently?

I really cannot think of anything specific. They are still handling our SEO efforts and we are very happy.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a fabric structure manufacturer.

Describe what your company does in a single sentence.

Leading-edge fabric structure manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Improved SEM efficiency
• SEO management & content development
• Website UX

SOLUTION

How did you find WebFX?

Clutch Site

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from WebFX were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired WebFX to improve the efficiency of our PPC relative to CPC and overall lead generation. We also hired WebFX to manage and improve our SEO by way of content writing and development on our website. Finally, from time to time we employ WebFX for simple website updates, design enhancements, and digital marketing guidance/assistance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with WebFX, our site traffic has increased 59% versus previous period with prior agency, time spent and bounce rate has drastically improved, and converstion rate has increased by 289%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The response time of WebFX is almost immediate, and their deliverables are well within the week. If there are ever larger-scale projects we employ WebFX for, timelines are communicated and followed. They are knowledgeble, friendly, and sophisticated in their approach.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I find their MarketingCloudFX to be most impressive relative to its reporting capabilities, sophistication and organization of the tool, and available data.

Are there any areas for improvement or something WebFX could have done differently?

N/A

UPDATED REVIEW

This review was published on April 1, 2021. 

Deanna Hope

Marketing Manager, Calhoun Super Structure

Construction

51-200 Employees

Canada

Less than $10,000

Feb 2021 - Ongoing

Project summary

WebFX conducted website, keyword, and campaign audits and then created SEO and PPC strategies. They mapped keywords and revised content to augment site rankings. They provide ongoing digital marketing services.

Feedback summary

WebFX quickly developed a thorough understanding of the business and implemented superior strategies, demonstrating their dedication to the partnership’s success. By engaging proprietary tools, the team facilitates transparent collaboration. They provide a unique suite of valuable services.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for Calhoun Super Structure. We design, engineer, and manufacture fabric structures.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We were working with the same digital agency for several years but kept running into issues. We didn’t see the results that we expected, so we weren’t seeing year-over-year growth in site traffic or web leads.

SOLUTION

What was the scope of their involvement?

WebFX learned about our business and then developed a plan to move forward with improving our digital marketing initiatives. During the past two months, their team audited our website and keyword strategy for SEO and PPC campaigns. They’re now keyword mapping, which involves determining whether or not to add or remove keywords. That process applies to our SEO and PPC initiatives. Their team is also in the process of revising all of our web pages to integrate keywords.

What is the team composition?

Initially, I spoke with a business specialist. She sent us the proposal and demonstrated their offerings during the vetting process. After awarding WebFX the business, I began working with a digital marketing specialist, Alexa (Internet Marketing Specialist)

How did you come to work with WebFX?

I heard about WebFX through Clutch. We vetted a few agencies, and I liked what I found with WebFX. After giving them our business, I liked that I was passed onto the digital marketer working on our account. There wasn’t a middleman like we had with our previous digital agency, which caused disconnect and miscommunication. I liked knowing that I would be working with someone who would have their hands in our SEO strategy with WebFX.

I also liked that they offered earned media points. Based on the level of activity and length of our engagement, our company receives earned media points to put towards SEO efforts or a blog article. No other agency offered that to us. I was also impressed with their proprietary marketing cloud.

How much have you invested with them?

We’ve spent less than $10,000 so far.

What is the status of this engagement?

The engagement started in February 2021, and we plan to have an ongoing relationship with WebFX.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

As they only started in February, it’s hard to provide metrics. We can basically only look to March for results. The turnover with our previous agency also skewed the numbers. However, WebFX stays on course. We’re seeing great results.

WebFX offers services that other agencies don’t. Their team stays true to their offerings. They’re a sophisticated and credible agency.

How did WebFX perform from a project management standpoint?

I receive at least a weekly update, so I know exactly where the project stands and what’s next. Their proprietary marketing cloud provides great transparency. I know who’s working on different tasks and have complete visibility into the account. I’m impressed with their tools.

Their team’s friendly and gives great customer service. Their response time’s quick, and they’re right on time with deadlines.

What did you find most impressive about them?

I’m impressed with their marketing cloud and proprietary tools. Project management ties into them. WebFX is on top of their responsibilities, so auditing the website and implementing a strategy. Even though our business’s complex, their team quickly understood it and began targeting keywords to attract new audiences and leads.

Are there any areas they could improve?

It’s only been two months, and I haven’t come across anything for them to improve. My advice to WebFX would be to communicate their marketing cloud and analytics tools more to clients. It’s one of their selling features and competitive advantages.

Do you have any advice for potential customers?

Since beginning to work with them, I learned more about WebFX’s offerings. It’s an extensive and impressive list.

Star ratings

Overall rating: 5

Quality: 5

Cost: 4.5

Schedule: 5

Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the Marketing Director of a revenue cycle and practice management company.

Describe what your company does in a single sentence.

Revenue cycle management (a.k.a. medical billing and coding) and practice/financial management services for radiology practices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Monitor and manage backend website functions
• Update current website
• Increase SEO performance & advise on strategies
• Manage paid LinkedIn advertising campaigns

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought WebFx back in 2016 to revamp our current website at the time and start to develop an SEO strategy because none existed at that time. We are a lean team internally, so it is important that we choose the right partner whenever we outsource any project. They successfully redesigned our website and also helped us create a HubSpot landing page and email templates that match our brand. 

They continue to monitor the site's health with regular site speed optimization audits and are our go-to if anything goes down or wrong (which rarely happens, but it does happen). Once the website was live, they also built an SEO strategy for our business from the ground up since we did not have anyone internally responsible for our company's search engine performance. 

They still monitor and advise on our SEO strategy, and we have seen consistent year-over-year growth in our SEO performance while working with WebFx. We rank for several keywords, and we could not have done that without their expertise. 

Additionally, about two years ago, we added LinkedIn advertising services with WebFx. They now design (with our approval) and monitor our paid LinkedIn campaigns. They successfully manage the creatives and placement of the ads and keep us up to date on ad performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Year 1 Website Conversion Rate = 4.07% 
• 2022 Conversion rate = 23.56% 
• Year 1 Blog Subscribers = 119 
• 2022 Blog Subscribers = 469 
• Year 1 Contact Form Conversion Rate = 5.07% 
• 2022 Contact form Conversion Rate = 11.39% 
• Year 1 Organic Traffic (Users) = 11,454 
• 2022 Organic Traffic (Users) = 75,055 
• Year 1 Total Traffic (Users) = 27,855 
• 2022 Total Traffic (Users) = 98,121

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The WebFX team's project management skills are unmatched. They are super organized within their team, and it comes across to ours. It never feels like someone on their side is left out of the loop, and always feels like everyone is on the same page. 

They consistently deliver items on time. I don't think I can recall a time when something was late or off schedule. They are quick to respond to any communication (which, from me, is usually via email), and even if they can't get you an answer right away, they tell you when you can expect an answer.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I think what is most impressive is their ability to integrate themselves as part of your team. We have been working with WebFX for several years, and we have no plans to move away from them anytime soon. They knew our business, our team, and how we operated internally, and that was invaluable to us. They have a great culture at WebFx, and we definitely see that when we work with them.

Are there any areas for improvement or something WebFX could have done differently?

When I get asked this question, it is always hard for me to find an answer. I feel like they consistently go above and beyond when it comes to servicing our account, and I have no complaints.

BACKGROUND

Please describe your company and position.

I am the Director Sales & Marketing of a manufacturing company

Describe what your company does in a single sentence.

We are a sealants manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• help with ppc ads
• Clean up our metadata and searchable info
• help us show up on google

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• staff was transparent

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We didn't have a lot of metadata on our sites, we had no site map and we knew we needed content and an advisor on how to move forward with PPC ads. WebFX helped us with all of these, and were very transparent about everything that they did to ensure that we were optimized for search.

We wanted to build our content ourselves, so we switched to link earning and it helped as well. WebFX still gave us a number of topics that would boost our site if we made content surrounding these topics. They also would take our new content and would edit it for optimal keywords, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw very big boosts in our PPC traffic, and after 3 months we started seeing our unique visitors go up tremendously, probably around 50% growth from our 6 months, which is great.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The calendar on their platform helped with transparency in what they were performing for us. I enjoyed the weekly calls to make sure everyone's on the same page. Everything was on time.

What was your primary form of communication with WebFX?

Virtual Meeting

What did you find most impressive or unique about this company?

Their flexibility was great, when we wanted to switch up the initiative they were very understanding and were able to accomodate

Are there any areas for improvement or something WebFX could have done differently?

Some upfront explanation on their fuelFX resources and how we can utilize them, how many we get monthly, etc. Just never had that explained.

BACKGROUND

Please describe your company and position.

I am the President of a business services company

Describe what your company does in a single sentence.

People counting systems and software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Get more high quality leads to our website
• Improve the SEO and PPC strategies for our site

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget

Describe the scope of work in detail. Please include a summary of key deliverables.

WebFX manages our SEO and PPC programs. The key deliverables are the number of high quality leads we get into the website on a periodic basis.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Initially, we were able to get a significant number increase in high quality leads to the website. However, over time, we don't seem to be getting the kind of increases that we used to.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WebFX does a good job of managing projects. Anthony, our project manager, doesn't excellent job of keeping us on track with tasks and timelines. I believe some things that WebFX does, like building websites, take way too long.

What was your primary form of communication with WebFX?

Virtual Meeting

What did you find most impressive or unique about this company?

They're vast experience in internet marketing, and their ability to get things done with organizations like Google. Other firms who don't have their kind of connections would not be able to get things done in this way.

Are there any areas for improvement or something WebFX could have done differently?

As I've said, I would like to see even more high quality leads come into our website.

BACKGROUND

Please describe your company and position.

I am the Corporate Marketing Director of an other industry company

Describe what your company does in a single sentence.

We're a full service heavy machinery dealer for construction equipment, forklift and warehouse equipment, mining equipment, and wholesale farming equipment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Website build
• Website SEO
• Web Advertising

SOLUTION

How did you find WebFX?

Referral

Why did you select WebFX over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have an ongoing business relationship with WebFX. They deliver continuous assistance with our Website SEO, local SEO and PPC. They have helped increase our online credibility by building out educational blog posts, back links, and word count on our website pages.

They have helped increase traffic to the website and to our local Google Business profiles, which has then lead to an increase in form fills and phone calls. They have helped us change the focus of our PPC from general heavy equipment ads to a recruitment campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Continued increase of traffic, form fills, and phone calls to our branches. Increased Google rankings for specific website pages and keywords. Continued new content published to our blog and website. Credible industry backlinks established.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WebFX always responds to our needs quickly and delivered all their promised content on time. They also always stay on top of ongoing projects or issues that needed to be worked out. These guys take great notes and truly make you feel like your success is their success.

What was your primary form of communication with WebFX?

Virtual Meeting

What did you find most impressive or unique about this company?

WebFX never brags about how knowledgeable they are or how much they can do for us, as opposed to other companies we looked into. They just put our needs first, then do great work and let that speak for itself. They are always ready to serve and are a steady partner we can trust and count on. This aligns right along with our business philosophy so it's a great match!

Are there any areas for improvement or something WebFX could have done differently?

I've noticed that some of the employees at WebFX tend to be on the younger side and therefore, may not be as well versed in decorum and tend to have a slightly more casual way of speaking when conversing with their elders. Don't get me wrong, no one has ever been rude or unprofessional.

However, we sometimes have division presidents and vice presidents on video calls with us and it's just made me slightly uncomfortable when they are speaking with the WebFX employee. And it's only a couple individuals, not everyone. It's fine when it's just myself and other members of my marketing team because we tend to be more casual anyway since we are more familiar with the WebFX team. It's just a nuanced thing I've noticed.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Blackhawk Garage Door

Describe what your company does in a single sentence.

We provide sales and services on overhead garage doors, as well as polyurea concrete coatings to both residential and commercial clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Redesign entire website
• To provide SEO optimization
• To provide website maintenance

SOLUTION

How did you find WebFX?

Clopay Garage Door recommended them

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Development of the entire website. SEO content, graphics and lead forms.Service areas, reviews from Google, special pages to enhance our services as well as back links and Blog writing that generated leads.The website is our top KPI. Monthly maintenance has generated high sales lead growth percentage year over year consistently.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Average lead form growth monthly is +15 to 23 percent
• Average user range from +9.9 percent to 14.7 percent growth
• More impressive is the unique visitors average growth year over year at + 95.8 percent to +116 percent last month.

This allowed us to dominate the market quickly and continue the company growth at a steady pace.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were assigned a project manager. Then she was my only contact but there were members on her team assigned to various tasks. They have a platform that I was able to view upcoming items they are working on. I can view complete keywords, competitive analysis and daily lead activity. On time? Always! My requests have always been taken care of by them in a quick, professional, and accurate manner.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their attention to detail. Their data collection. Their customer service. Their ability to act on foreseen items before they have to react.Their ability to maintain a website that continues to grow lead generation.Their ability to keep me up to date on everything. Their Platforms are fantastic! I am a solo marketing team and our website is in good hands with WebFX.

Are there any areas for improvement or something WebFX could have done differently?

I can't think of anything. When even the blog posts are up 554 percent over last year, (Report from September 2023) I believe there aren't many items they need to improve on.

BACKGROUND

Please describe your company and position.

I am the Marketing Director

Describe what your company does in a single sentence.

Provide telemedicine services directly to hospitals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase rankings for telestroke and telepsychiatry keywords in SEO
• Improve Paid Search campaigns across all channels
• Improve number of applicants for physicians

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We tasked the team to get our top keywords on the first page of rankings. We have remained in position 3-4 for nearly 2 years now since we got there. We have also restructured and made our PPC more efficient under the team. They have provided us in depth reporting on our digital projects, helped with form integration with Salesforce when we implemented it and we have had them help with the transition to GA4 seamlessly. Whenever we have a question they are always there to help.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We went from initially on page 3-4 to position 3-4 on page 1 for organic search.For search we were able to optimize our campaigns and integrate them with salesforce to get them to a more efficient state where we receive the same number of leads for less cost each month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're always extremely responsive and communicative. They share deadlines and let us know when we can expect things back. We hear from them weekly and see them as a partner.

What was your primary form of communication with WebFX?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They seem to always go above and beyond, especially for our monthly budget with them.

Are there any areas for improvement or something WebFX could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Channel Marketing Senior of a software company

Describe what your company does in a single sentence.

Leading SaaS Platform Provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Boost keyword rankings
• Optimize website
• Improve PPC lead quality

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

WebFX delivered technical site optimizations to help improve our keyword rankings in various categories. Additionally we have expanded our relationship with WebFX to include Google Ads as well as LinkedIn advertising. We value the content creation and improved lead quality we have received so far in partnership with WebFX.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Marketing delivered 32% more qualified leads month over month by month 6 of working with WebFX. Our site was also able to rank for 300 additional high difficulty targeted keywords in 4 months.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WebFX has been extremely responsive and patient with us as our project has grown over time. The WebFX team has delivered presentations and reporting at a level appropriate for novice marketers all the way to the CMO.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

As a company with multiple sectors servicing various verticals, WebFX has taken the time to learn about our business in each of those and provided individualized recommendations.

Are there any areas for improvement or something WebFX could have done differently?

Honing in the reporting aspect took some time for us to reach with the WebFX team, but could have been solved by aligning internally to request reporting on specific KPIs.