WebFX

BACKGROUND

Please describe your company and position.

I am the Vice President, Marketing of SPQ Brands

Describe what your company does in a single sentence.

SPQ Brands manufactures outdoor products designed with fun and safety in mind.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Manage our social media marketing
• manage our Amazon listings and advertising
• Create a new website

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Other Clients

How many teammates from WebFX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• To create an updated website to display and provide information on our many brands and products.
• To create blogs and work on website SEO, and to report monthly on the results.
• To setup social media marketing and create multiple weekly posts - organic and boosted, as well as paid advertising, and to report monthly on results.
• To assist in refiningour listings on Amazon and to add or improve A+ content and advertising and to report monthly on the results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We were left with a great website, effective social media accounts that we maintain, and excellent Amazon listings that we maintain. Both website and social media traffic have steadily increased as have Amazon clicks and sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables were timely and effective. They were knowledgable, responsive and professional.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were friendly, easy to work with and efficient. They inspired a lot of confidence that they knew what they were doing and that they could be relied on to get the job done, which they did time and time again.

Are there any areas for improvement or something WebFX could have done differently?

Not especially.

BACKGROUND

Please describe your company and position.

I am the Sales Manager of an other industries company

Describe what your company does in a single sentence.

We supply, service, and sell anything boiler room related.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase Organic Search and Pay Per Click Ads
• Increase SEO Marketing
• Build a new website

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• Company values aligned
• Industrial Specific

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have worked withWebFX for a couple years now on many different projects but the most recent was a complete website rebuild. We worked with them to determine more of a rugged look to our site. We added new content as well as carried over existing content from the old site. We still add to the site with new rental equipment specification sheets as we just added new ones last week. We will continue to add to our site with longform content and new rental equipment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have multiple drop down menus on our site and each drop down would be a measurable outcome for us. WebFX always met their progress points or beat them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always met the necessary measurable outcomes on a timely basis and very responsive when we had questions/concerns/comments.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We have been very open and upfront about what we are looking for and that we want to be as hands off as possible and they have been very reliable in getting the correct information out and in a very timely manner. Very little of the time do we have to go back to them to rework or redo something.

Are there any areas for improvement or something WebFX could have done differently?

Keep the same level of writers for our project as we have had to review some writers lately and would be a lot easier to have the same writer through out all of the longform content.

BACKGROUND

Please describe your company and your position there.

I own a brand marketing agency and have worked with hundreds of small businesses, brands, and entrepreneurs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

As my agency has grown, I’ve wanted to bring on a full service SEO/PPC team but past attempts have left me disappointed. I have high expectations for myself and the team representing me.

SOLUTION

How did you select this vendor and what were the deciding factors?

I reached out to WebFX along with two other agencies to determine who was the best fit for me.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Once we met, I knew they were the team for me. I’m pleased to say our processes are similar; I provided my in depth strategy, they reviewed it and added some additional PPC suggestions during our first phase. We moved into implementation quickly and have been proceeding through each stage/phase efficiently.

How many people from the vendor's team worked with you, and what were their positions?

I have a dedicated project manager whom I feel comfortable and confident collaborating with. He keeps me updated via calls, team meetings, and email. He is always available to me and responds quickly and explains processes simply and effectively. I have also met with various employees of WebFX dependent on the scope of a project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are currently seeing an increase in our leads while we are fine tuning our copy, keywords, and targeting.

Describe their project management style, including communication tools and timeliness.

WebFX has been communicative, and thorough. I have access to the playbook, milestones, upcoming projects, and reporting.

What did you find most impressive or unique about this company?

I appreciate that the team is knowledgeable and always open to discussing new possibilities and directions with me.

Are there any areas for improvement or something they could have done differently?

I am pleased with my overall experience with WebFX.

BACKGROUND

Introduce your business and what you do there.

I’m a digital marketing strategist for the Russian School of Mathematics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We engaged WebFX to help with our digital marketing efforts.

SOLUTION

What was the scope of their involvement?

WebFX manages our digital marketing efforts, including PPC, social media advertising, and SEO. The team handles our Google Ads, Google Analytics, and Instagram and Facebook PPC efforts. WebFX is responsible for responding to any social media comments generated by ads. They’ve also helped us with SEO by making structural changes to our website. 

Additionally, WebFX has provided us with other digital services when we’ve opened new branches or added branches to our portfolio. They’ve also helped us reach our target audience in new geographic regions. Furthermore, they’ve orchestrated seasonal advertising campaigns to help us promote seasonal enrollment.

What is the team composition?

We work primarily with Casey (Content Marketing PM) and Anna (Social Team Coach & Learning and Development Lead). 

How did you come to work with WebFX? 

Our partnership started before I joined the company, so I’m unsure how we initially found WebFX. 

How much have you invested with them?

We pay WebFX a percentage of our advertising spend. Overall, we’ve invested about $600,000 in the partnership. 

What is the status of this engagement?

We started working with WebFX in January 2018, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

WebFX has done an amazing job addressing all our digital marketing needs. They’ve discovered new opportunities for us to expand into new markets and helped promote our products, schools, and curriculum online. 

Furthermore, they’ve shared metrics reports that show that their SEO efforts have been paying off significantly. Since working with them, we’ve received 10x our ROI. WebFX has played a key role in improving our digital marketing strategy, and they’ve become an extension of our team.

How did WebFX perform from a project management standpoint?

WebFX has done an excellent job managing our project, and they’ve delivered everything on time. We communicate via email and meet monthly to discuss performance reports for our ads from the prior month. 

What did you find most impressive about them?

We enjoy working with WebFX because they’re a one-stop shop for all our needs. The team is knowledgeable and helpful, which we really appreciate. I have 16 years of industry experience, and WebFX is the best agency I’ve ever worked with.

When the Russian Invasion of Ukraine was impacting our business, they went above and beyond to identify the best promotion strategy for our products. In the midst of challenging circumstances, WebFX’s efforts helped us reach one of our most successful months in terms of leads. 

Are there any areas they could improve?

I have nothing WebFX could improve on. 

Do you have any advice for potential customers?

I encourage you to learn about WebFX’s products and services and see if their business model speaks to you.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and PR director of a farm that was established in 1908 and grows peaches and pecans. We have a mail-order department and a roadside market with a peachtree cafe, seasonal produce, and Southern gourmet items.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to grow our mail-order business and increase our website traffic and foot traffic for our brick-and-mortar store and our farm. We also wanted to increase our social media and search engine presence through SEO and PPC so that our ads would appear to people looking for certain keywords or items.

SOLUTION

What was the scope of their involvement?

WebFX helps us with SEO and PPC management. They’re in charge of creating ads for Google, Facebook, and Instagram, which includes designing the creative visual elements and coming up with the copy. Additionally, they develop and post recipes on Pinterest to promote our farm-fresh products.

In addition to PPC, WebFX helps us with email marketing. Their team is in charge of developing content and managing email campaigns for us. We only provide them with images of the products we want to sell, and they take it from there to do everything else.

What is the team composition?

I work with two people from WebFX. Katie (Social Media Team Coach) and Colleen (Internet Marketing Analyst & Account Manager). Still, they have a lot of other members involved in the project, including strategic planners, copywriters, and Google experts.

How did you come to work with WebFX?

Our corporate office referred us to them. Still, we interviewed several different companies and felt the most comfortable with WebFX. Once we interviewed them, we knew they were the right fit for us.

How much have you invested with them?

We’ve spent over $150,000.

What is the status of this engagement?

We started working together around March 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to WebFX’s work, we’ve seen an increase in sales, business conversions, followers, engagement, and traffic; we’ve definitely seen a return on our investment. Moreover, they’ve done an amazing job at helping us increase awareness for our peaches because their team always comes up with engaging phrases and pictures.

How did WebFX perform from a project management standpoint?

WebFX is very attentive to our needs, and they can shift focus mid-month without hiccups. They constantly reach out to us and use their own platform called TeamworkFX to provide us with updates, so I always know what’s going on with my account. Whenever some campaigns are working better than others, they make adjustments and rearrange our budget to get the most ROI.

We have a Zoom meeting with WebFX once a month, and we constantly communicate via email in between. Having two points of contact makes everything easier and streamlined. Although most of our collaboration has been virtual, Colleen and Katie have visited us on the farm.

What did you find most impressive about them?

The breadth and knowledge of WebFX’s team are impressive. They have people specifically focused on certain parts of the project.

Are there any areas they could improve?

No. They’re very attentive to our feedback.

Do you have any advice for potential customers?

Spend time defining your goal, have conversations with your employees, and get input from as many people as possible so that you can communicate your exact needs to WebFX.

BACKGROUND

Please describe your company and your position there.

I am the head of marketing at Sanalife.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We had just launched Sanalife the brand and needed to build out the brand and digital presence. We hired WebFX to help with SEO and digital strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had a previous relationship from working with them at another company and had a positive experience there.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They helped us with keyword research, on-going SEO management, backlinks, digital strategy and blog content ideas.

How many people from the vendor's team worked with you, and what were their positions?

We had an account manager, and 4 other people assigned to our team who specialized in various SEO-related skills. Link building, content writing, etc.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing their SEO strategy with WebFX, all product keywords are showing on the first page and 95% in the Top 3 results. 95% of our keywords outranked our OEM. Achieved an increase of 417% B2B and 1120% B2C leads in 2021 compared to 2020 through organic SEO and paid strategies. Our website traffic as continuously grown month over month.

Describe their project management style, including communication tools and timeliness.

They have been excellent to work with. Quick to respond and detailed with responses. They are very detail oriented and utilize a great project management tool to keep on schedule and organized.

What did you find most impressive or unique about this company?

Their overall knowledge and ability to achieve results. They don't just say they are going to get something done, they get it done, and you see the ROI.

Are there any areas for improvement or something they could have done differently?

No, We love what they do and how they do it!

BACKGROUND

Please describe your company and your position there.

I am the marketing manager at a roofing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We hired them to improve our SEO and PPC

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed 4 companies and decided on WebFX based on their presentation, benefits and pricing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The began by doing a site audit and determined our problem areas. Once we figured that our they started working on finding keywords, backlinks, alt tags and more to help improve our organic listings. They also did a deep dive in our PPC account and worked to determine the best strategy to take.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned a project manager who works with a team of various web experts.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our keyword rankings jumped quite a bit making us appear on 1st and 2nd pages of google where before we were not showing up.

Describe their project management style, including communication tools and timeliness.

We use the WebFX cloud to see what the team is working on and meet monthly with our project manager to see what is going on and what next steps are. If a problem arises, we email our project manager, and they resolve it within the same day.

What did you find most impressive or unique about this company?

Their communication and knowledge is unmatched.

Are there any areas for improvement or something they could have done differently?

I wish they took the time to teach us how they are doing certain things so we are able to increase our knowledge.

BACKGROUND

Please describe your company and your position there.

StockWiseAuto.com is an auto-parts website with some of the lowest prices on the internet! I am a developer as well as a marketing specialist here at StockWise.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We are a lean company, mostly consisting of developers and customer service. For a long time, marketing has been put to the wayside. That was until WebFX came into the picture. Their knowledge and expertise have brought new life to our website. Between Marketing and SEO, they have helped us immensely. We have been working with them now for about two years, and we don't see any end in sight. We initially started working with WebFX on SEO efforts.

After seeing the results of the hard work that was put in by the team and us at WebFX, we wanted to stay on board. Since then, we have even started to take advantage of other teams within WebFX for things like UXUI and Social media advertising and remarketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

I spoke with an employee at a Halloween party and wanted to learn more about the services they offer. We had a call and liked everything that they spoke of, and the cost was within our range, so we signed up!

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Initially, we concentrated on SEO efforts across the board. This included content creation and CRO efforts. With this, they provided insights and copied the content to add to the site in a specific way that would most help the efforts of SEO that we were up against. They have their own system for project management, MakeetingCludFX, for distributing content, communication, and other tools. Great feature!

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with a few different teams within WebFX. We have had two main points of contact, which only changed because our first contact moved up in the company. We have also worked with their social media and CRO teams.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After our first year of working with WebFX, we saw a 110% rise year over year in our organic traffic.

How effective was the workflow between your team and theirs?

We have monthly meetings where we review the month prior and also look forward to upcoming projects that we are working on with them.

What did you find most impressive or unique about this company?

They are a 1 stop shop for everything marketing. All communication is concise and clear. They are all great people to work with who love their job.

Are there any areas for improvement or something they could have done differently?

They really have so much to offer, I have yet to find something that I don't like!

BACKGROUND

Please describe your company and your position there.

I am the Marketing Coordinator of a Plumbing, Heating, Cooling & Excavation company servicing the Lancaster county area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We wanted to grow our online presence, expanding our reach to customers. We hired them to provide full-scale SEO services to improve our rankings and grow traffic to our existing web pages.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was not apart of the selection and deciding factor.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Understanding our company goals, they do keyword researching, perform analysis of our competitors, make changes to our site pages and work for the best interest in our company as they are apart of our internal team. They also research and write blog posts, gearing it toward our targeted demographic.

How many people from the vendor's team worked with you, and what were their positions?

I have worked directly with a team leader and our assigned Internet Marketing Specialist, but know they are many others on the teams who assist us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with WebFX, our SEO results have had positive results with increasing usage on our site with a continuation of growing traffic. We have a strong Google presence as well.

Describe their project management style, including communication tools and timeliness.

They have been great at managing our goals and expectations, always meeting deadlines. They always communicate through email and we have discussions on a monthly phone/video meeting.

What did you find most impressive or unique about this company?

They really dive in and make sure our goals are met daily, monthly and yearly. Always professional and knowledgeable with the overall scope of the projects and goals. It truly is like having them internally on my marketing team. They are passionate about our business succeeding.

Are there any areas for improvement or something they could have done differently?

They are doing a great job. I can't think of anything right now.

BACKGROUND

Please describe your company and your position there.

I am the marketing specialist for a specialty alloy pipe manufacturer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We hired WebFX to manage our Google Pay-Per-Click campaign initially and then added on SEO services. We had suspended PPC for a little over a year prior to working with WebFX and we were hoping they could help us increase aligned traffic to our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We met with three other vendors and received quotes from all. The deciding factor was a combination of the price and their comprehensive reporting. The reporting was clear and could be customized to our preferences.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

To kick-off PPC, WebFX requested we fill out a detailed survey about our messaging, goals, and target audience. From there we worked closely with our account manager to create ad groups that would align with our digital marketing goals. We were so impressed with the results from PPC, we added SEO services to boost organic traffic.

How many people from the vendor's team worked with you, and what were their positions?

We work closely with our Internet marketing Analyst, but we've also worked with the support team including the Senior Web Project Manager any time we have had any technical issues with our website.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Comparing traffic prior to when we started working with WebFX, over the last 3 years Users to the site have increased by over 1,200% and sessions are up over 1100%. Leads through the website have increased exponentially and the quality of the leads has been exceptional.

Describe their project management style, including communication tools and timeliness.

We have a monthly meeting with our account manager to discuss progress and any upcoming goals or changes that we want to make. Our account manager is incredibly responsive between those meetings and is really proactive in general regarding suggested improvements to our campaigns.

What did you find most impressive or unique about this company?

Their level of service has been phenomenal. We have been so impressed with our account manager. She has taken the time to learn about our very niche industry and has made a huge impact on our success.

Are there any areas for improvement or something they could have done differently?

I don't have any complaints. WebFX has been tremendous for us.