WebFX

BACKGROUND

Please describe your company and your position there.

We are a clinical diagnostic company that makes lab testing and equipmemt for Gastrointestinal and Respiratory diseases. We have automated instrumentation, IVD, RUO, and ASR test. I am the marketing manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

Website redesign, SEO and PPC.

SOLUTION

How did you select this vendor and what were the deciding factors?

I compared 4 other companies offing the same services. I worked previously with WebPage Fx before so of course they were my first choice. To prevent from being bias, I reviewed all companies, products and quotes for the services we required. WebPage Fx offered the most services in a bundle-package vs the competition. They were one of two companies with separage PMs for each project. This is important for capacity reasons and a personal touch to customer service and satifaction.

Describe the project in detail and walk through the stages of the project.

Started with Custom redesign, moved site to wordpress, update content, improve media files and images, complete translations for our Taiwan page, start site testing, launch (ETA Nov. 1) Throughout this process we continued to monitory SEO, updated google ad words, added additional key terms, industery competitors for crawl capability and industry alignment. Once site is launched we can begin our PPC into 2023 SEO will take us well into 2023

How many resources from the vendor's team worked with you, and what were their positions?

In total we had 2 direct project leads and their teams had actions assigned to my project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The dashboard and tracker have been especially helpful in moving the project forwared. Meetings are recorded for replay at anytime, documentation and access to it carries a log. The mere utility of a dashboard alleviates a lot of paper anf keep data centralized in one area. Lean is KEY! They have great project tools, that practically make the user experience error proof. Keys to success is staying on task and meeting deadlines. We respect they have other projects so this helps us all keep pace with our project and progress.

How effective was the workflow between your team and theirs?

Very transparent. Action items are checked off, reminders autogenerated and you dod not have to be logged into the system to received updates, communications, etc. Good thing since we all have other projects and assignments. They do a great job with communication, answering questions, concerns, and offering suggestions.

What did you find most impressive or unique about this company?

They are very Agile. Very process driven and efficient which is a huge plus in our industry.

Are there any areas for improvement or something they could have done differently?

They are a growing company and having access to them on various timezones would be a plus. We have XUS sites and partners so timezones are tricky but they have been very accommadating, providign thorough instructions, videos for us to use to callaborate with our team members in other countries.

BACKGROUND

Introduce your business and what you do there.

I’m a senior marketing and communications manager at FUJIFILM Healthcare.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We engaged WebFX to redesign a website for the company we acquired. We wanted the site to align with our corporate branding.

SOLUTION

What was the scope of their involvement?

WebFX has redesigned the website for a company we recently acquired. Since our industry is so niche, we’ve collaborated with WebFX to conduct keyword research, and they’ve taken over our Google Ads, SEO, and PPC campaigns. We’ve recently engaged the team to redesign other websites for our corporate entities, which they’ve started working on.

How much have you invested with them?

We’ve invested about $60,000 in the partnership with WebFX. 

What is the status of this engagement?

We began working with WebFX in January 2019, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

WebFX has redesigned our website, giving it a more modern and updated feel. We’ve reviewed impressions, ad clicks, and brand awareness to determine success and feel that WebFX has implemented effective digital marketing campaigns. 

How did WebFX perform from a project management standpoint?

WebFX has managed the project well and primarily communicated via email. The team has consistently responded to my questions and been willing to jump on phone calls as needed. Our current project has many complexities, and WebFX has done their best to communicate updates with stakeholders.

What did you find most impressive about them?

I’ve been most impressed by their willingness to break down the digital marketing process for me. WebFX has held my hand through each campaign, and they’ve been great teachers. 

Are there any areas they could improve?

I have nothing WebFX could improve on. 

Do you have any advice for potential customers?

I advise asking questions when you have them. WebFX will gladly take the reins and manage your digital marketing campaigns, but they won’t hesitate to share best practices and guide you through the process if you ask.

BACKGROUND

Introduce your business and what you do there.

I’m a sales manager at a precision metal stamping company. We work with various industries, including aerospace, medical, oil, and gas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to create a new website to boost our online presence. Our website was quite old-fashioned, and we wanted to modernize our site and make it more user-friendly, so customers could better understand our brand. 

Since we’re in the manufacturing industry, web design hasn’t always been at the top of our priority list, so we wanted to create a more modern, vibrant website.

SOLUTION

What was the scope of their involvement?

Initially, we hired WebFX to design and develop our new website, but we’ve since engaged them to help with our SEO. We’ve worked on other, more minor projects to increase our online visibility. 

First, WebFX reviewed our original website and sent us an initial form to learn more about us. Then, we met with the team to discuss our goals for the website’s look and feel. WebFX pitched their ideas, created mock-ups, and met with us again to review the designs. 

After collaborating on design efforts, the team developed a new website for us from scratch using WordPress and JavaScript. They built about 50 pages within the site that outlined our materials and the industries we serve. They also helped us create brand-new copy and images to include on the site. Additionally, they've implemented engaging videos and calls to action throughout the website to encourage users to fill out our contact form to request a quote. After building the site, WebFX introduced us to another service provider who has taken over hosting the site.

Since launching the site, the WebFX team has continued supporting us with maintenance requests. They’ve also helped us create a blog and optimized the website for SEO. Additionally, we’ve worked on automated email marketing campaigns. The team has linked our website and email marketing software, so users receive emails immediately after completing our forms. 

What is the team composition?

We’ve worked with Amanda (Senior Web Project Manager) and Cheyenne (Internet Marketing Consultant). 

How did you come to work with WebFX?

I found WebFX through a Google search. When we met with them, I was particularly pleased that they only wanted to assign us one account manager and point of contact. I liked their business model and competitive pricing, so we moved forward with the partnership. 

How much have you invested with them?

We’ve invested about $30,000 in the partnership with WebFX. 

What is the status of this engagement?

We’ve worked with WebFX since August 2019; the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We didn’t have much of an online presence before, so we didn’t receive many inquiries through our website. Since working with WebFX, we’ve consistently received 3–4 inquiries per week, which has been awesome. 

How did WebFX perform from a project management standpoint?

WebFX has executed deliverables on time and within budget. We’ve enjoyed working with the team; they’re really friendly and knowledgeable. Cheyenne has led our project and she’s been a fantastic resource. They’ve been very responsive; we typically communicate via email and meet via Google Meet. 

What did you find most impressive about them?

WebFX’s customer service has been particularly impressive; we’ve had an amazing experience working with Cheyenne and the team. We have limited experience with website development, and WebFX has always been willing to coach us through the process and answer questions.

Are there any areas they could improve?

I would love to say WebFX could improve on the price, but they’ve been very accommodating, so I have nothing they could improve on. 

Do you have any advice for potential customers?

I advise meeting with the WebFX team before kicking off the project so they can learn more about your company. Try to give them as much information as possible and ask questions when you have them.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We hired WebFX to help with our SEO and PPC. Our goals were to increase our web presence and become more relevant on Google.

SOLUTION

How did you select this vendor and what were the deciding factors?

We met with multiple web agencies and chose WebFX due to their tracking and contract terms.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our relationship with WebFX began with them doing a full site evaluation and then told us what all was needed to be fixed to help us increase our online presence. We hired them for SEO work as well as PPC help.

How many people from the vendor's team worked with you, and what were their positions?

We mainly speak with 1 person who is our account manager. However, there are multiple people who specialize in specific categories that meet with us and account manager to discuss changes.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our google rankings increased quite a bit after 3 months with WebFX.

Describe their project management style, including communication tools and timeliness.

They have been great at managing our account and keeping us informed during the process. There cloud based program documents everything going on and deadlines that are made so everyone can be held accountable.

What did you find most impressive or unique about this company?

Their communication has been excellent and we really appreciate their intense tracking to help us find exactly where a lead is coming from.

Are there any areas for improvement or something they could have done differently?

I would like to hear more about how we compare to competitors.

BACKGROUND

Please describe your company and your position there.

I work for a worldwide SaaS organization, serving industrial enterprises as the Global Marketing Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

Our organization went through a rebrand and required strategic web insights and a digital marketing overhaul. After reviewing our competitor's web data, we realized how far we were falling behind in terms of SEO and competitive advertising. We hired WebFX to overhaul our digital presence with the goal of first-page organic SEO for critical keywords.

SOLUTION

How did you select this vendor and what were the deciding factors?

We compared this service to a few competitors but ultimately went with WebFX because:

• They were first-page organic in one of the most competitive fields so it was proof that they knew what they were doing.
• They were able to cater a solution specifically to our needs as we were in the midst of a website refresh.
• They offered strategic, step-by-step guides to share every detail of what they were doing for us on the back end and what we could expect to see out of it.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement launch with our representative outlined all key steps within the process of updating our SEO strategy, including:

• Competitor Analysis
• Keyword Audit
• Website Audit and items to fix (meta tags, H1, alt text, etc.)
• Backlinking Strategy
• Long-form content support.

How many people from the vendor's team worked with you, and what were their positions?

I have worked with two individuals directly

1. our Account Manager
2. a solutions architect/integrations specialist

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It's too early to identify key results but so far we rest assured that our team of experts know what they are doing and have benchmarked our competitor's web data as a goal for us to reach internally.

Describe their project management style, including communication tools and timeliness.

They are extremely responsive and supportive. Our Account Manager is absolutely incredible. I would hire 10 more of her if I could! They leverage a web portal for project management, tracking, and communications. But I just respond via email, and it ends up in their portal.

What did you find most impressive or unique about this company?

They are simply the best, proven in their own strategy. It's not easy serving clients with a buffet of interests and needs, but they were able to cater their offering to our unique needs.

Are there any areas for improvement or something they could have done differently?

Unfortunately, we signed the contract and initiated our engagement too soon. We weren't ready for the SEO overhaul because we were in the middle of a website refresh. We did work on other projects in the meantime, but I can't help but feel we wasted a substantial amount of time and money on services because of this timeline snafu.

BACKGROUND

Please describe your company and your position there.

I am the director of sales and marketing for a 5th generation family owned manufacturing company in Wisconsin. We manufacture two of our own products in the edtech and propane vertical and I oversee or sales and marketing direction for both.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We don't have the bandwidth in-house to manage content creation, social media and digital marketing. Our goals were to increase website traffic by implementing a strong SEO plan as well as having a social media presence.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our first exploratory call was phenomenal. The customer service and knowledge was the best of all the vendors I had initial conversations with.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Increase in landing page views while keeping CPC low on social media posts, managing Google ads account and tracking, CRO audits, mobile UX, graphic design, SEO on website pages. All of these projects take a step by step conversation with the management team. From there we work through the implementation flow and sign off. The deliverables and timelines communicated via the webfx platform. Digital marketing tools to track leads and call tracking also available on the webfx platform.

How many resources from the vendor's team worked with you, and what were their positions?

3 - SEO lead, Social media specialist, and Back end reporting/logistics

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The content on our site has increased tremendously. We not only have blog posts that work into our SEO strategy, but also our sales team loves the resources they can use with their customers. The social media campaigns have increased the CTR and exposure.

How effective was the workflow between your team and theirs?

Our one-per-month meetings are effective for past month performance and gearing up for upcoming projects. It's also a great time to discuss new ideas and how we can implement them.

What did you find most impressive or unique about this company?

They're a one stop shop for all our marketing needs. We have a great team working with us who knows our company and product well and truly care about the outcomes of the projects.

Are there any areas for improvement or something they could have done differently?

Nothing

BACKGROUND

Please describe your company and your position there.

Director of Sales and Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

Complete Website redesign Ongoing enhancements and revisions of site over time SEO SEM

SOLUTION

How did you select this vendor and what were the deciding factors?

They were recommened to us and so when we did our RFP we included them

Describe the project in detail and walk through their service package.

The completed a failed website redesign that was started by another company and over the years have continued to refine and enhance the site for user experience and SEO. They also manage our SEM on several platforms

How many resources from the vendor's team worked with you, and what were their positions?

I have a had a few different account managers and designers with whom I have worked

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The redisgn that they took over was in total disarray and they were able to bring the project which had been lagging for several months to a close in a matter of weeks. We consistenting rank on the first page organically on google due to the SEO efforts. Our conversion rates on SEM is in the mid teens in a very competitve market

How effective was the workflow between your team and theirs?

As with all relationships there are a few bumps, but the the workflow is consistently good and any time there is an issue on either side the relationship is strong enough that if someone speaks up the other party reacts

What did you find most impressive or unique about this company?

They are always bringing new ideas to the table without being asked.

Are there any areas for improvement or something they could have done differently?

We have a very complex account with a lot of moving parts and sometimes the monthly bill is tough to reconcile with the project quote, but that is mainly because their accounting group uses different terms on some of the non-standard items we have

BACKGROUND

Introduce your business and what you do there.

I am the president and CEO of AIC Equipment & Plasti-Co. We have two business units: AIC Equipment and AIC Plasti-Co. We’ve been in business since 1974 as AIC, and Plasti-Co was founded in 1984. 

We are a manufacturing rep for molding machines and other auxiliary equipment in Michigan. The main portion of our business is our manufacturing arm, which supplies to the plastic injection and extrusion industry. We make screws, valves, nozzles, screw tips, and supply heater bands for injection molding equipment and extrusion molding machines.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Our website was very outdated, and we couldn’t track information. We needed to develop a new website to help us meet our goal of using technology to streamline our entire portfolio of product offerings on both the equipment and manufacturing sides. We also needed the website to track user engagement and optimize our SEO effectively. Our team has limited technical expertise, so we wanted to engage a partner with solid project management and web development skills.

SOLUTION

What was the scope of their involvement?

We met with WebFX, and they got to know our company better and tried to understand what we were looking for. They evaluated the brand and assigned resources to different areas appropriately. They created a plan for the website redesign and migration to WordPress, SEO, maintenance, and marketing. 

They developed a completely new website from scratch using WordPress and continue maintaining the site. They trained us to use WordPress so that we could start migrating content to the new site. They also created a test website before the launch to ensure functionality. 

They built a heat map to track our user engagement and how they navigate the site. They helped us with the technical translation of our products by ensuring that our messaging, layouts and icon displays were appealing. They also built a reporting tool and dashboard to track our traffic, which determines our ROI. The tool allows us to track user engagement, activity, inbound leads, quote requests, and SEO. They built a feature within the reporting tool that enables us to filter by monthly, weekly, or daily reports. They also track our competitors’ traffic so we can compare results. 

They built our pdf files and marketing materials into the site to launch a blog site. Then, we worked together to develop templates for automated email marketing campaigns that operate directly through our website and are tied to our blogs. They manage our e-mail marketing. We supply WebFX with new customer emails monthly, and WebFX adds them to the campaign database. 

They’re also helping us identify market segments to more effectively target our audience. They help maintain the site integration and ensure we comply with email marketing regulations. They also helped us build additional marketing strategies and optimize our LinkedIn presence.

We are switching to a new ERP system, and they’re involved in ERP launch meetings with our new ERP provider. We are eliminating our old ERP in NetSuite, and WebFX is helping us streamline the communication between our new ERP and website. 

They’ve continued to assist us with the website post-launch by adding key enhancements, features, and products. They are a Google Partner and continue to monitor and update our keywords to ensure our site populates in Google search results. They also maintain the website, and we plan to engage them to build our e-commerce site shortly. 

What is the team composition?

We worked with a WebFX project manager, 2–3 developers, and the marketing team for the initial web development project. We have 3–4 team members helping us with LinkedIn, and we still work closely with our project manager on LinkedIn and ERP initiatives.  

How did you come to work with WebFX?

WebFX came to us as a referral from our sales director for North America. As a small company, we were looking for a partner that had experience working with other small businesses and understands them. We researched WebFX and found that they partnered with several companies that ranged in size. We met with WebFX and liked what they had to offer, especially as it related to the direction we wanted to go in as a company. 

How much have you invested with them?

We invested roughly $20,000 in the primary project and continue to invest $2,500–$2,700 per month. 

What is the status of this engagement?

We started working together in March 2020 for the initial web development project. The development phase lasted from March 2020 through December 2020, when we launched the site. The partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re at the top for keyword searches. The WebFX team constantly updates keywords to accommodate the Google algorithm, ensuring our business is on the first page alongside our larger competitors.

We couldn’t track our website traffic before WebFX built the new site. ROI is very important because our board members use it to measure our success. We’ve seen significant activity on the new site, and the reporting tool that WebFX created shows a clear ROI.

How did WebFX perform from a project management standpoint?

WebFX is excellent from a project management standpoint. They have the capabilities, staff, and expertise to help us reach our goals. Their staff has kept us on track through each project stage. Overall, they delivered each phase of the primary project on time and target. They actually delivered the website ahead of schedule, so we were able to launch early. 

Early on, we were anxious, but they quickly figured out which resources we had and how to best manage them and adjusted their team to meet our needs. We only have a few staff members with technical expertise, but WebFX did a great job training us to use WordPress.

Initially, we had weekly development meetings leading up to the website launch via Google Meet. We now have monthly and quarterly review meetings to review deliverables and assess growth. Our project manager is available any time we need to meet and provides weekly updates through email. 

They use Google tools for project management and communication. We use a secure communication portal that connects WebFX to our team members, including our sales teams, procurement, and engineering groups. It’s very easy to track activity and communication through the WebFX portal.

They have clearly defined partnership plans that outline exactly what features and services are available at each cost. Depending on our needs, we can choose to enhance the partnership with different features at any given time. We work with independent teams within WebFX, but they communicate effectively with each other, and with us. 

What did you find most impressive about them?

Their expertise and the breadth of their offerings are impressive. They’re at the forefront of technology and web development. Being a Google partner, they know the importance of Google search results and how to navigate the algorithm. Their technical support and daily management of our website have also been impressive. The ROI is undeniable. 

WebFX is especially beneficial to small businesses, but I’d recommend their services to any company. They have the staff and expertise to support a wide range of requirements and dedicate a communicative, supportive team. Their senior management was involved with our launch, which shows that WebFX is committed to us as a true partner. 

Are there any areas they could improve?

I have nothing they could improve on. 

Do you have any advice for potential customers?

Be prepared to communicate exactly what you’re looking for because they have many options available. Be transparent about your company's resources and the expertise on your team so that WebFX can adjust their team accordingly. Lay out your vision and desired time frame, and they will work with you to achieve that. Ask what they need from your team to help keep the project moving forward.

BACKGROUND

Please describe your company and your position there.

I am the commercial sales manger for a custom machine shop. I also oversee our sales & marketing campigns.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We first hired WebFX to develop our website. Since then we have utilized ongoing SEO and most recently started a PPC campaign.

SOLUTION

How did you select this vendor and what were the deciding factors?

The president of WebFX was giving a presentation at a networking event I was attending. Was introduced following the event and the rest is history!

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

With starting out from scratch on the website development, there was a lot of collaboration to get the site the way we wanted it. From there it is ongoing communication and constant tweaks to our pages to keep the rankings high with Google.

How many people from the vendor's team worked with you, and what were their positions?

We have grown thru several different members of the WebFX team. All have been superior in their knowledge of our business and translating this to success.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have ranked #1 for several keywords for quite some time and other pages are continually moving up due to their work behind the scenes.

Describe their project management style, including communication tools and timeliness.

Communication is second to none. There is never a delay with responsiveness. They management style is extremely professional.

What did you find most impressive or unique about this company?

We like their communication and ability to understand our business. They transfer knowledge into successful outcomes.

Are there any areas for improvement or something they could have done differently?

Very pleased, nothing needs to be changed for me!

BACKGROUND

Introduce your business and what you do there.

I’m the owner and psychologist at a mental health counseling practice.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We needed a company that could handle our marketing efforts to help us bring in more clients.

SOLUTION

What was the scope of their involvement?

We hired WebFX to handle our social media marketing initiative. This involves handling our Facebook, Instagram, and LinkedIn accounts, managing our customer engagement efforts, and creating images and content for our social media posts.

Aside from that, their copy team writes every single blog for my website, which has become quite a resource for a lot of people. They’ve also updated our site’s design and implemented a much more streamlined website that seems to work and look better all around.

What is the team composition?

I work directly with two people from WebFX: Kelsey (Internet Marketing Specialist) and Madison (Social Media Specialist).

How much have you invested with them?

We’ve invested $104,000 so far.

What is the status of this engagement?

We started working together in May 2020, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we started working with WebFX, my practice was receiving 30 new client calls. When WebEx joined us, we were actually doing considerably less than that because of the pandemic. But by August of 2020, we were averaging 50 calls a month, which went up to about 120 calls per month over the next year.

Now, we get around 300 calls a month, and the number just keeps rising every few months. Because of this, we have grown our team exponentially and plan to add another 5-6 clinicians over the next year to accommodate the significant increase in our client calls.  

How did WebFX perform from a project management standpoint?

WebFX has performed well in terms of project management. They’re constantly working towards optimizing our site and churning our high-quality content for our blog and social media posts.

We primarily communicate through email, but we also have monthly meetings through a video platform to go over how the month went and what our goals are for the future month.

What did you find most impressive about them?

We’re impressed with WebFX’s ability to produce high-quality content very quickly. There's never a project or a suggestion I make that they don't find a way to make work and implement in a quick and efficient manner. Overall, I've built a really good relationship with them to the point where I consider them friends. I think this speaks to their level of customer service and how much they really know my practice. 

Are there any areas they could improve?

No, I have no complaints.