WebFX

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager for a light therapy company, and we offer solutions for pain relief and skin care as well as anti-aging and acne treatment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

WebFX is currently helping us with our SEO, PPC, social advertising, and conversion rate optimization (CRO).

SOLUTION

What was the scope of their involvement?

We didn’t have a strong all-around strategy when we started working with them, so we provided WebFX with access to our website, our Google Analytics, and the data that we’ve gathered from our previous marketing partners. They also performed their own research to assess our current campaigns and to see what our competitors were doing. From that, they came up with persona mapping and reshaped the user journeys and objectives for the different parts of our marketing funnel. 

In terms of social media advertising, we started on Facebook and Instagram and then expanded to TikTok and Pinterest. Their team continues to do A/B testing with our ads. We ran into a few snags when it came to Facebook; we’re considered by the platform as a medical device business, and as such, aren’t permitted to advertise. However, WebFX was able to resolve this for us.

Apart from that, their team also recovered a few poorly performing videos from our previous campaigns. They worked with the same creatives behind the videos to get them up and running. 

What is the team composition?

They have different account managers for each of the main services they’re providing. I work directly with all four of them. 

How did you come to work with WebFX?

My manager was the one who found them. Though I’m not 100% sure about the reason behind their selection, once I got involved, I became really excited about the partnership for various reasons. For one, they are official partners of Google and Facebook, and only a few companies have that status. I also liked that we would be able to reach out to a direct contact should we have any concerns or issues. 

How much have you invested with them?

We were initially paying a $10,000 monthly retainer, but that has increased a bit since we’ve expanded our services. We’re probably in the ballpark of $80,000, not including the ad spend. 

What is the status of this engagement?

We started working together in October 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

During the early stages of our engagement, we immediately started seeing a lot of activity, engagement, and conversion via Pinterest. That was really exciting. We’ve since been able to fulfill several goals with them:

1. To achieve a 100% reach in the first two years of the project - WebFX has helped us attain 94%–95%.
2. To reach $1.5 million in sales - we’ve achieved 98% of that figure.
3. To gain 500 new subscribers - we’ve gained 328% of that number.

WebFX has also helped us work through certain challenges after our website’s relaunch. Without them, we wouldn’t have been able to bounce back really quickly. By December 2021, they’ve helped bring our organic searches up by 1,646%.

How did WebFX perform from a project management standpoint?

We struggled with previous marketing companies in terms of their communication, understanding of our company, and expertise, but we don’t experience that at all with WebFX. It’s very refreshing how they set the expectations very high but meet — if not exceed — them every time. 

They set deadlines well and constantly let us know what they’ve accomplished and what they’ll be working on next. On top of that, they always seek our feedback and provide recommendations to improve our current performance. They’re very quick to pivot a campaign when it’s not performing well.

I believe they have their own project management system, but we mostly correspond through email. We also hold monthly and ad-hoc meetings. Their communication is stellar, and they always try to respond within 48 hours.

What did you find most impressive about them?

They have a ton of different services, and they’re extremely knowledgeable. The fact that they’re official Facebook and Google partners has been key to the success of our campaigns. 

We appreciate how they try to understand not just our company but also our goals. We’re very pleased with the partnership, and it’s a great experience overall.

Are there any areas they could improve?

We did have some issues with one of their account managers. Everyone else was very communicative, but I had a hard time contacting and getting updates from this particular person. They’ve since switched her out, though, and the new account manager has been very good at keeping us in the loop. 

Do you have any advice for potential customers?

Discuss and set expectations well on your side so that everybody is on the same page. 

BACKGROUND

Please describe your company and your position there.

I am the Marketing Coordinator and Designer for a packaging company. Since 1977, our company has been committed to partnering with our customers for mutual success and growth. We accomplish this by providing quality products, innovative solutions, excellent customer service, experienced equipment specialists, custom box and packaging solutions and a team of dedicated professionals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We wanted to improve our SEO, begin PPC campaigns and build out content on our website. We are hoping to rank higher, attract more customers to our website and correctly target customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

I did extensive research online and also interviewed 3 companies, including WebFX. WebFX had everything we needed and their customer service is a great bonus.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

WebFX took the lead in adding valuable keywords, creating Google Ads, adding backlinks, writing content for our website, and even improving the design on some of our website pages.

How many people from the vendor's team worked with you, and what were their positions?

They assigned a Web Strategist Consultant for the first phase and then we have been working with one of their awesome Internet Marketing Specialist ever since.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing the SEO efforts, we're ranking higher and our website traffic has increased. We have also gained many valuable leads from the PPC campaigns they built.

Describe their project management style, including communication tools and timeliness.

They have never missed a deadline or meeting. Their response is quick to any question or concern. They are always so knowledgable and have no problem teaching you things you might not understand as well as they do.

What did you find most impressive or unique about this company?

Their overall knowledge is what stands out to me. They also have very personable employees which makes you feel like they are part of your team and not some company you just hired.

Are there any areas for improvement or something they could have done differently?

I can honestly say WebFX covers all bases and they have done everything correctly.

BACKGROUND

Please describe your company and your position there.

I am the marketing Director for a large Spine, Ortho & Neuro group in NY.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

Our Website was developed a while ago. It was not patient facing, UX was difficult, lacked clear organization, and was not very mobile friendly. Not being mobile friendly was huge problem since over 65% of our visits to our site come from mobile devices The old website was also only in one language and did not meet ADA compliance.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed several large companies. Many lock you into a Long term contract so that the cost upfront is low, but they give you a templated website and you do not own it in long run. Web FX creates a site on WordPress and that gives us much more flexibility and ability to make quick changes. In addition they are able to create content to sync up with our Adwords campaigns.

Describe the project in detail and walk through the stages of the project.

I was assigned a project manager and after several discovery calls we had a plan in place. The rest was easy. Selecting style, look and feel and then we moved on to content. I was given a staging site that has a tool in place for any comments or edit recommendations. The process has been extremely organized and I have been kept informed during every step of the process. Web FX has made me look great in front of my leadership team.

How many resources from the vendor's team worked with you, and what were their positions?

They had a entre design team in place in addition to my project manager and my day to day Marketing Manager. I honestly could not ask for a better team. Very professional, knowledgeable and patient (this was the first time I was handling a project like this!)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Once my staging site was built, I got feedback from several people that were not employees. I let them navigate on desktop and mobile and they had great feedback. All was positive. I also asked key employees and the best feedback was "now that I see the new site, I see how bad our old site really was!"

How effective was the workflow between your team and theirs?

My project manager was and Marketing expert form WebFX were amazing! My heroes! Very organized, amazing with communicating and I could always turn to an updated dashboard as well. Any delays form original launch date were on my end not theirs.

What did you find most impressive or unique about this company?

Their wealth of knowledge in this space was impressive. Recommendations on content aligning with my SEO all made absolute sense!

Are there any areas for improvement or something they could have done differently?

Web FX has highly trained employees so I see very little room for improvement

BACKGROUND

Introduce your business and what you do there.

We are a heavy equipment dealer in California. My title is marketing specialist. I handle all website maintenance, flyer and brochures, special projects, and events.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

WebFX designed our website 5 years earlier and we were looking for an update, incorporating more of a trendy design with current technology.

SOLUTION

What was the scope of their involvement?

WebFX provided several new design layout options, and adjusted them after receiving feedback from our senior team. Once approved, WebFX handled the migration of all our content from the old site to the new, along with some additional edits along the way.

What is the team dynamic?

We worked with Amanda as our WebFX lead. We had two additional WebFX staffers assisting with any edits or issues during the process.

How did you come to work with WebFX?

Previous experience with WebFX made them an easy choice to relaunch our website. Not only has our relationship with them been great over the last 5 years, but the product and service we get from them also makes our company stand out.

How much have you invested with them?

$100,000 +

What is the status of this engagement?

We are currently in a monthly maintenance contract with WebFX that provides assistance on our website when something is beyond our skill set, in addition to SEO support and any additional requests that may pop up.

RESULTS & FEEDBACK

How did your relationship with the vendor evolve?

We have a fantastic relationship with WebFX and our project management lead, Amanda. I try to make as many edits to the site as possible on my own. If I come across something I can’t do on my own, Amanda is always there to help me problem solve (or to take care of it if we are in a hurry). Amanda is also a great sounding board when I need to think through something outloud.

How did WebFX address the challenges that arose?

Seamlessly. We had a lot of content. Some which was critical to the new site and some we needed to purge. If anything feel into the wrong category, WebFX was quick to troubleshoot and get us back on track.

Describe the impact this engagement has had on your business.

Everyone is happy with the new site, from senior leads to the employees. It’s updated, it’s current, it’s fresh. With each relaunch we want to make the online experience better for our customers. WebFX helps us make that happen.

How was project management handled?

Online & very easily.

Is there anything that the vendor did well or that you would consider a strength?

Communication with the other WebFX teams members and then back to us was great. The online editing portal made it super easy and no one even noticed the time difference.

In what specific areas can they improve?

None, our team was fantastic.

What advice do you have for clients with similar needs to yours?

Trust WebFX. And if you have questions, they will take the time to explain everything, in a way everyone can understand.

UPDATED REVIEW

This review was published on November 26, 2018.

Coco McWade

Marketing Specialist, Quinn Company - CAT

Construction

201-500 Employees

City of Industry, California

$10,000 to $49,999

Jul 2016 - Nov 2016

Project summary:

WebFX coordinated a retailer’s website redesign by transferring content to a WordPress platform. They prioritized mobile friendliness, interactive elements, and modern graphics.

Feedback summary:

The redesign received positive reviews from ownership and customers alike thanks to a more mature and professional layout. The WebFX team remained attentive and helpful through the engagement and during an ongoing service agreement. Future clients can expect a communicative and reliable partner.

BACKGROUND

Introduce your business and what you do there.

I am the marketing specialist at Quinn Company. We sell new and used Caterpillar construction equipment, and we also service it.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Our website had not been updated at all for 11 years. We hired WebFX to design an entirely new site. We have also had a maintenance agreement with them ever since.

SOLUTION

What was the scope of their involvement?

We relied on WebFX to make our site more interactive and mobile-friendly. We also transferred the site to a WordPress platform.

What is the team composition?

We’ve primarily worked with Amanda (Senior Internet Marketing Consultant, WebFX).

How did you come to work with WebFX?

Caterpillar is very selective of the vendors it chooses. WebFX set up our original site, and they were one of three companies that WebFX authorized us to use.

How much have you invested with them?

We spent about $35,000 on the redesign.

What is the status of this engagement?

The website’s redesign took place from July–November 2016, but we have an ongoing service agreement with them.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our owners were very pleased with the upgrades. They loved the way it looks. Further, we believe the new site casts us in a more professional light. When customers would visit our old site, they saw how outdated it was, and that reflected poorly on us. We are much more of a legitimate entity now.

How did WebFX perform from a project management standpoint?

WebFX always respected our sense of urgency with making quick changes and completing this project. Since the launch, I still attend WordPress meetups and call Amanda afterward talking about features I’d like to implement. She has always been willing to facilitate those updates.

What did you find most impressive about them?

Amanda has taken the time to help me learn how to manage the site on my own, which I have appreciated, but there are still times when I require outside assistance. In those cases, the WebFX team is always helpful.

Are there any areas they could improve?

No. We’ve had excellent communication at all times. We’ve been quite happy.

Do you have any advice for potential customers?

It’s OK to not know exactly what you want. WebFX is well-equipped to help you navigate what is appropriate for your business.

Star Ratings

Overall Rating: 5

Quality: 5

Cost: 4.5

Schedule: 5

Willing to refer: 5

BACKGROUND

Please describe your company and your position there.

I'm the General Sales Manager for our online retail store for air conditioning and water filtration equipment.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We were struggling to bring on enough talent in house to keep up with our competitors and stay on top of the SEO race that can either sink or save an online retailer. It actually saves us thousands of dollars in advertising to use WebFX because we get a lot more visibility using advice we get from them.

SOLUTION

How did you select this vendor and what were the deciding factors?

WebFX is a known industry leader in this field of expertise!

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

WebFX analyzed our entire website and helped us figure out what we could improve on with a roadmap of priorities and how to hit our goals. They helped us with back links building, keywords, heat mapping for user experience, etc...

How many resources from the vendor's team worked with you, and what were their positions?

We have dedicated team member that meets with us monthly to provide updates or redirection. She handles interactions between what we want what her team can deliver and translates that for us in a language we can understand.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen 100% or better gains over a period of two years! And we couldn't be happier!

How effective was the workflow between your team and theirs?

They communicate very effective using their on team workflow system, as well as through normal means like email and video conferencing

What did you find most impressive or unique about this company?

They are constantly checking in to make sure we are happy with the progress that is being made. They are always willing to take a new approach if needed. We like that flexibility!

Are there any areas for improvement or something they could have done differently?

Not at the moment. Things are going great!

BACKGROUND

Please describe your company and your position there.

We are a heavy equipment dealer, my title is marketing specialist. I handle the website maintenance, brochures and flyers, and special events.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

Our website needed a refresh after launching 5 years earlier. We also contract with WebFx for website maintenance (coding that I can't do!), SEO, and special projects.

SOLUTION

How did you select this vendor and what were the deciding factors?

We've had prior experience with WebFx and have maintained a great relationship with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

WedFx provided a few layout design ideas which our team reviewed and made some adjustment. WebFx was key in transitioning content from our previous site to the new one.

How many people from the vendor's team worked with you, and what were their positions?

About 3 people. Our main contact was Amanda but 2 additional employees would respond to questions and comments in the online editing portal.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

A team is very happy with the outcome, both management and at the employee level. With each revision we do, we look to make the online experience easier and easier for our customers.

Describe their project management style, including communication tools and timeliness.

Most all of our comments or concerns were handled in the editing portal. There were some occasions where I needed to talk through an idea or an issue outloud. In those cases, Amanda was always available to contact directly and help me walk through what I was trying to get at.

What did you find most impressive or unique about this company?

The editing portal option was fantastic. I also loved when an WebFx employee came back with a comment. Hey - you're asking for this. That's a great idea. Or hey - your asking for this, have you ever thought if doing it this other way. Their feedback was immensely helpful.

Are there any areas for improvement or something they could have done differently?

We were tight on some deadlines which in the end made the project run on schedule, but it was hard meeting some of the deadlines when trying to complete other work on my plate.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a theological organization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to optimize our web presence to increase our enrollment numbers.

SOLUTION

What was the scope of their involvement?

WebFX did SEO for us. It has been a well-guided experience from onboarding to execution; they’re prompt and friendly with messaging and provide detailed summaries and breakdowns for every task we manage together. Also, they supply links and articles in addition to their expertise whenever we have questions on the process.

They also handle our backend coding, work on written articles and optimize them for keyword research, and publish them once they pass our QA.

What is the team composition?

We’ve only been working with an account manager from their team, but there are people behind the scenes on copywriting and troubleshooting.

How did you come to work with WebFX?

We found them through a Google search, and we chose them because they had a personable touch, and I felt like there was real human contact with them, rather than just a bunch of PowerPoint presentations.

How much have you invested in them?

We’ve spent around $75,000 with them so far.

What is the status of this engagement?

We started working together in July 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our web traffic doubled in the first six months of our engagement, and we’re delighted with that.

How did WebFX perform from a project management standpoint?

Project management has been thorough, organized, and friendly.

Also, they have their marketing platform, which offers more in-depth insight than Google Analytics, and it allows us to tweak and retarget our campaigns effectively. In addition to that, the platform can also build out UTM parameters. In terms of communication, we’ve used emails and monthly phone calls, which is useful for us.

What did you find most impressive about them?

Their personable approach has been outstanding for us; they’ve been able to flow with us as we gain data. Overall they’ve been super friendly with us.

Are there any areas they could improve?

Their marketing platform is very robust, and I don’t have enough time to get acquainted with it and its updates. Having a little more attention to onboarding clients to their platform would help.

Do you have any advice for potential customers?

Be as creative as you can with your time with them; they have a wealth of knowledge that most people don’t have, so try to keep open communication lines with them.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for a freight factoring company. We help highway truckers and owner-operators get paid within 24 hours.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We’d started recently and hadn’t laid a foundation for organic SEO work. We were trying to get a baseline for Google Analytics, Tag Manager, and some original blog content for our site.

SOLUTION

What was the scope of their involvement?

WebFX has helped us track where our money goes and where our leads come from. They have a platform called MarketingCloudFX, which allows us to see everything they do. It shows all our leads, how they came through our website, what form they filled out, and even some competitor information. Also, they’ve added content to our site and helped us with our organic SEO.

We initially had 3–4 introduction calls with the company’s president and sales manager. We brought in many different people to hear our main needs so they could get an idea of what we were looking for and the direction we’d go in. WebFX came back and made sure it was what we wanted before they wrote the content. Then, we went over keywords. We started with about 150, and they researched on their end and presented them to us.

What is the team composition?

We have one leading account manager, and six people are under them. Also, we have someone that helps us with their marketing cloud, which is a dashboard to show us how it works.

How did you come to work with WebFX?

I worked with them at my previous job, so I already knew their work. When I got this new job, I immediately called them and set up an introduction call. I had to discuss it with my boss, but he was delighted with what they presented and could do for us. We signed with them as one of the first things I did on this job.

How much have you invested with them?

We’ve spent about $4,000.

What is the status of this engagement?

We started working together in January 2022, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve definitely improved our leads since they began.

How did WebFX perform from a project management standpoint?

They’re amazing. We communicate through email, but we’ve also had a lot of kick-off calls. Currently, they’re teaching us how to use the MarketingCloudFX, and we have a monthly call. Our account manager is quick to jump on a call if we have any issues. Overall, they’re great to work with; we’ve never had a problem.

What did you find most impressive about them?

The way they report and communicate is outstanding. One of the main things my boss wanted to see was where our money goes. People can spend a lot of money on SEO with digital companies, but it’s hard to see a return on that. However, it’s easy with WebFX. They show us exactly where they put their value and where it’s coming from with our leads, which is extremely important for us. Moreover, they’re quick to help us if we have a question or concern.

Are there any areas they could improve?

I can’t think of anything at the moment.

Do you have any advice for potential customers?

Be responsive. When they email asking questions, get back to them as quickly as possible. It helps to move the process along. They work efficiently, so they have to wait for the client many times. If you can communicate with them, it’s easy to keep the process going.

BACKGROUND

Please describe your company and your position there.

I'm the partner of StockWise Auto, an online auto parts e-commerce website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We were looking to take our SEO to the next level beyond our in-house efforts.

SOLUTION

How did you select this vendor and what were the deciding factors?

WebFX delivered a comprehensive proposal for SEO and a few other services that would complement our goals.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

WebFX had a look at our SEO efforts that were put together in-house from years of effort. They laid out a plan and prioritized the areas they found most effective from their experience.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a sales rep who helped us onboard and an account manager who has been with us since the very beginning.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

WebFX has helped us improve, track, and analyze the SEO and content marketing strategies from their efforts, including some of the work we did in-house since we began.

How effective was the workflow between your team and theirs?

Working with WebFX is very effective. The meetings are very organized and informational. They have a client portal that keeps all of our progress, notes, documents, reports in one place with them.

What did you find most impressive or unique about this company?

WebFX knows what works and our rep Pete is stellar! He really understands our goals and he especially gets the nuances that come along with marketing auto parts.

Are there any areas for improvement or something they could have done differently?

It's not that easy for me to point to something for them to improve. I would rather encourage them to continue growing with knowledge and the type of team they have in place already!

BACKGROUND

Please describe your company and your position there.

I'm the Director of Business Development at a property maintenance company specializing in Commercial Snow Removal, Lawn Care, Irrigation, and Dump Trucking.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We launched a new website design and have WebFX work on SEO, blogging, and google ads as well as other things. Our goals were a new website design and see an increase in conversion rate from our previous company.

SOLUTION

How did you select this vendor and what were the deciding factors?

We felt that WebFX was going to provide us with the best data and overall customer experience than any of the other marketing companies we met with.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

At a very high level. We first had a discovery call to help WebFX understand our business - including what our goals were, what we disliked about our current page, and what we liked about our current page. Once that was complete they began to build out our page with drop downs and page content. Then we launched. Since launch we have had ongoing SEO and page optimimization.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with a project manager and an account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team consistently boosted our numbers in most categories over 100% in most of the categories.

How effective was the workflow between your team and theirs?

Very effective. We meet now on a monthly basis and check in with each other periodically throughout that month.

What did you find most impressive or unique about this company?

They seem to be a one-stop shop. They are very friendly and easy to work with. They also have all the tools I need to track our progress.

Are there any areas for improvement or something they could have done differently?

No, this was a massive step up from the previous companies that we worked with.