WebFX

BACKGROUND

Please describe your company and your position there.

We are a Long Island Retail chain with 32 stores. I am the Marketing Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We hired WebFX to manage our PPC campaigns ongoing and SEO on our site.

SOLUTION

How did you select this vendor and what were the deciding factors?

After meeting with several agencies, we decided WebFX was the best fit because of their expertise in numerous fields.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started with keywords and competitor research, and then starting testing with our own keywords to see how our ads were showing up. We continuously test ad copy.

How many people from the vendor's team worked with you, and what were their positions?

We work with a 3-5 people from their team to assist with our account management. Some deal with accounts and others are google experts to help us best manage our ads.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our PPC campaigns have continued to increase traffic and revenue to our e-commerce site. The process of working with them is very simple, and it's always a pleasure to work with them.

Describe their project management style, including communication tools and timeliness.

WebFX is very organized and always on top of deliverables. They are always one step ahead in getting me what I need.

What did you find most impressive or unique about this company?

The thing that impressed us most was how they have such a huge team, and they all own their own areas of expertise. You know you are getting a specialist in that department when you are talking to them.

Are there any areas for improvement or something they could have done differently?

So far, we are very pleased and think they are a well-oiled machine. Wouldn't change a thing.

BACKGROUND

Please describe your company and your position there.

I'm the manager of our Inside Sales & Customer Service departments and am responsible for the marketing initiatives of the company. Gibson is a distributor of industrial automation equipment (robots, vision systems, conveyors, machine control, machine safety) that helps manufacturers automate

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We were growing our website & hired WebFX to assist with the SEO of existing & new pages.

SOLUTION

How did you select this vendor and what were the deciding factors?

After comparing WebFX to other companies we decided to move forward with their team because of how professional, complete, and inclusive their offering was. It was exactly what we were looking for

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Working with the WebFX team started with their team getting to know who we are as a company, what we do, and what products we represent. From there they used this introduction to better align the work/changes/improvements that they were adding to our website with our own company culture/perspective. Monthly meetings & weekly communication helped keep us on track and continuously looking at "what's being improved next"

How many people from the vendor's team worked with you, and what were their positions?

1 primary contact who was our Account Manager. She was great

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since working with WebFX we've seen a steady increase in our organic website traffic, this has lead to more leads from asset downloads in our CTAs and LiveChat conversations.

Describe their project management style, including communication tools and timeliness.

They communicate almost entirely through their own tool, Teamwork FX, but this is very easy to use & helps keeps every part of the project organized even after multiple back&forth conversations. Amy, our account rep, was very quick to respond. If they don't know an answer off the top of their head, they'd consult their team and immediately get back to us. It's been very helpful.

What did you find most impressive or unique about this company?

Overall level of professionalism & completeness is the work they do

Are there any areas for improvement or something they could have done differently?

It would've been great it we could've had a dedicated copy writer that we could work with continuously, someone who was dedicated to really diving into our world of automation to make sure what they were writing was valid & not just marketing fluff.

BACKGROUND

Please describe your company and your position there.

We are a software for construction companies, I am the head of our sales team.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We were struggling with reaching customers online and had massive costs traveling to each state in order to meet contractors. We hired WebFX to redo our website, optimize SEO, provide support and direct our email campaigns. We were hoping to lower acquisition costs and also reach contractors in new markets.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed a few competitors and they were all mostly aligned on pricing. However, we thought WebFX had a more personal feel, along with a track record of results.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We began by educating on our software and our target clients, especially since our demo doesn't interact much with social media and has it's own jargon.

WebFX performed research on our industry and competitors to develop a plan that they reviewed and edited in detail with our help. We used this info to redesign the web page, set up SEO/PPC and even our retargeting emails.

We started with a goal of replacing our door to door sales numbers and have increased that goal each year, but at a smaller percentage of cost.

How many people from the vendor's team worked with you, and what were their positions?

We typically deal with our project/team manager, she brings in a number of people with expertise in whatever we need at the time.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have reached the first page of multiple search engines for our top keywords and have nearly tripled in-bound leads from the web.

Describe their project management style, including communication tools and timeliness.

WebFX has always been proactive in communication and creates new reports whenever we ask for them.

What did you find most impressive or unique about this company?

I was amazed at how quickly they understood our industry and adapted to our verbiage. I was expecting to need to hold their hands much longer than was the case.

Are there any areas for improvement or something they could have done differently?

It took a while for them to develop the exact reports we wanted, but there were some technical issues they had to work through. Other than that, we've all enjoyed working with WebFX.

BACKGROUND

Please describe your company and your position there.

I am one of the partners of a full-service accounting firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

Our goal in working with WebFX was to improve our digital footprint and become a prominent and well-known local source for accounting. We have been working with WebFX for over 2 years to be more "searchable" and increase the amount of clients that we have. WebFX assists us with content creation, SEO, lead management, and overall website management.

SOLUTION

How did you select this vendor and what were the deciding factors?

I found WebFX based on a referral from a consultant. I appreciated their willingness to work with our budget, create a customized approach and also to provide clear pricing.

Describe the project in detail and walk through the stages of the project.

The work we do with WebFx is recurring. Often times we will do add ons but for the most part it is recurring monthly work.

How many resources from the vendor's team worked with you, and what were their positions?

I have worked with people from many various teams but we stick with our one main consultant that we work with on a regular monthly basis.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our leads have increased astronomically.

How effective was the workflow between your team and theirs?

For the most part, the workflow between our teams has been really great. We are very adamant about not changing our contact at WebFX; we feel that they truly understand our business and how to work with us.

What did you find most impressive or unique about this company?

I think WebFX is unique because it is so scalable. It can work with smaller companies and larger companies alike.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Director of a Specialty Plastics-Chemical Tech company. We work with various industries B2B to help brands with their products using our technology for barrier plastic packaging, ingredients, and surfaces.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

We needed someone to help with our SEO, PPC, social and all digital strategy.

SOLUTION

How did you select this vendor?

We interviewed over 4 agencies and found WebFX to be the most knowledgeable within our budget.

Describe the scope of their work in detail.

After some discovery meetings, they went straight into strategy and presented us with solutions. We collaborated as our industry is so niche. After several meetings we met for the launch and now just going to see how the campaign goes.

What was the team composition?

We have a point person for social and one for all other strategies.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We just started today to kick out the project so no outcomes but they are super knowledgeable and sincerely take out feedback to consideration before implementing anything.

How effective was the workflow between your team and theirs?

We have several meetings which now will go into a monthly time frame. However they are always available and answer questions via email.

What did you find most impressive about this company?

They are really committed to our goals, and listen to what we want and what results we're looking for. Our products are not easy to write about so there will always be internal edits especially in the beginning for any agency to understand the scope of our business. They listen to that where in the past I found agencies don't pay attention. Even as they are super knowledgeable, they are not arrogant and listen to what we have to input in the campaign.

Is there any area for improvement or anything that could have been done differently?

The only thing is if they had an option for invoicing clients but it's not a big deal. Other agencies invoice clients so that's just what I'm used to.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of Walker Tracker, a b2b SaaS platform that empowers organizations and their members to track healthy habit, compete in wellness challenges, and stay connected.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

We were looking to make some rather large changes in our SEO and content strategy. After a corporate website re-launch, we weren't able to recover our position on google and needed an outside team dedicated to growth. We hired WebFX for SEO, LinkedIn advertising, content strategy.

SOLUTION

How did you select this vendor?

We interviewed 5 other firms and compared value and offerings to our goals.

Describe the scope of their work in detail.

After we said "yes" we were introduced to our project manager. Carly has been our guiding light, educator, and advocate throughout the whole process. We first did a deep dive in the historical data, keywords, positioning. Then we talked goals - what we wanted to see/do and how we could get there. That's when Carly and her team went to work on creating a robust strategy to accomplish the goals.

What was the team composition?

We have a main contact that leads our overall strategy, a LinkedIn ads specialist, and a collection of other support members who assist with integrations, content, and more.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's early to really reflect on the SEO results, however, we've seen a great improvement in lead quality over the last ~3 weeks. They've done a sweep of our web presents and cleans up / optimized meta tags, blog organization, use of links/key words.

How effective was the workflow between your team and theirs?

GREAT. They are very responsive and we have a regular cadence of meetings to ensure progress is getting made weekly.

What did you find most impressive about this company?

They tackle your goals from all angles at once. We're a small team - so having a large force behind us that are looking after all aspects of technical marketing was very impactful.

Is there any area for improvement or anything that could have been done differently?

Nope.

BACKGROUND

Please describe your company and your position there.

Environmental Alternatives, Inc. (EAI) conducts nuclear decontamination by using patented technology that reduces environmental impact and decreases waste. Additionally EAI provides cleaning services, primarily in the form of CO2 blasting, to the energy sector. My title is Environmental Health and Safety manager but also handle our venture with WebFX.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

Our website was outdated and we needed to create an online presence. Our goals were to have an updated, user-friendly website and drive traffic to create new leads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Google. I researched vendors and compared reviews. WebFX stood out based on positive user reviews. It was also a plus that they were positioned in EST so meetings/calls would be in the same time zone.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, we had a discovery call to discuss the issues at hand and what we wanted to accomplish. Then we discussed the various plans available and decided on one that met our project goals and financial feasibility. Next, WebFX provided examples of what we could do for the next steps and since then they have been a compass for moving this project forward with excellent ideas and recommendations.

We use their lead tracking tool that allows us to track all incoming leads through the website, which includes a history trail of where/when/how long the leads were on the website and on which pages. This is very helpful for knowing who is looking and what they’re looking at. Additionally I’m able to edit/approve documents in their software program.

How many resources from the vendor's team worked with you, and what were their positions?

We’ve worked with Mario primarily, our project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website traffic has increased significantly. Our industry tends to be “old school” so a lot of the leads end up coming in through phone calls (calling the number on the website) so we haven’t yet established how many leads we’ve received based on our new marketing strategy. But the traffic is up and our website is continuously expanding- which is what we want!

How effective was the workflow between your team and theirs?

Wonderful. WebFX is amazing. If anything I need to make sure I’m getting back to them in a more timely manner. Otherwise, Mario is extremely quick to respond and keep our projects on track.

What did you find most impressive or unique about this company?

Attention to detail, customer service, and value. WebFX is by far the best vendor I’ve ever worked with. They are affordable and deliver, all while maintaining outstanding customer service.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

We provide professional power washing services to residential and commercial customers. I'm the marketing lead. I manage our vendors, budget, and produce all digital creative.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We were looking for a company with a strong background in digital marketing. WebFX fits the bill. We're looking to improve SEO, increase conversions, and ultimately, be the market leader in our industry.

SOLUTION

How did you select this vendor and what were the deciding factors?

WebFX has/does work with several other home service companies. We needed someone with experience in our category who could maximize our efforts on the digital front.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We spent a few weeks integrating them into our team and their tools into our software. All was handled very efficiently. We're currently working through website updates, PPC strategies, and local SEO improvements.

How many resources from the vendor's team worked with you, and what were their positions?

Our main POC is Logan. He is our account manager. We have Dave who is our Local Service specialist. There are several individuals, whose names and positions I am not sure of, who are assisting in our projects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are a seasonal company, currently not in season, so the outcome of the improvements has not been measured yet.

How effective was the workflow between your team and theirs?

The workflow between our team and theirs has been PHENOMENAL. We work at a fast pace internally, and I was concerned they wouldn't keep up. However, I have been pleasantly surprised.

What did you find most impressive or unique about this company?

They are very knowledgeable in the digital realm. They have a specialist for everything and Logan's ability to relay that info is impressive.

Are there any areas for improvement or something they could have done differently?

No, I am happy with their work thus far.

BACKGROUND

Please describe your company and your position there.

I am the Digital Marketing Coordinator for a Casino, Hotel, and event center. This company provides Hotel Rooms, Banquet and Meeting Rooms, Event Center, Slot Machines and Table Games.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We are expanding our Digital Marketing reach. We Hired WebFX to create and manage our SEO's, drive more traffic to our website, create & execute goals for our internet marketing campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our Marketing Director has used them before at other properties and has always been impressed with their results. Our deciding factors were efficiency , quality of work, communication, and pricing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our initial discussions began with website redesign. WebFx asked us probing questions to find out our wants and needs. They proposed design ideas including trending features and ideas that make our website stand out more in comparison to our competitors. Once our website was active, WebFX created an SEO campaign to increase organic Calls, Contact Forms, Increase Club Signups, Increase Organic Traffic, Ongoing Monthly Optimization including competitor research, monitor and improve rankings, development of site authority and ongoing link building.

How many people from the vendor's team worked with you, and what were their positions?

They assigned an Internet Marketing Analyst who schedules recurring monthly calls and discusses the status of campaigns , month over month and year over year reports, and address any needs or questions that I may have.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since the first completed month over month report, our SEO ranking has increased considerably. Shortly after 3 months into the SEO internet marketing campaign, our company ranked close to %100 for search term key words. Our contact forms increased due to more traffic going to our website. Results like this is an example of how WebEx exceeds our expectations.

Describe their project management style, including communication tools and timeliness.

They are always quick to respond, they communicate effectively without using too much jargon, anything that I may not understand is easily explained. They check back for understanding, consistently follow-up with conversations, and meetings and deadlines are always on time.

What did you find most impressive or unique about this company?

They are knowledgeable, willing to completely understand their needs, and are highly professional. They are very welcoming and friendly. I look forward to our monthly report calls.

Are there any areas for improvement or something they could have done differently?

I have thought on this , and there is nothing that comes to mind for any improvements or something they could have done differently.

BACKGROUND

Please describe your company and your position there.

I work with E-Commerce Clients across the US and am tasked to handle their marketing including finding the right partners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We needed an E-Commerce marketing partner that would be able to work in conjunction with our email and social campaigns that we run in house. Our goals are to always have a minimum of 10:1 ROI so we hired them for SEO and Maps Optimization along with PPC.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have been working with them for years mainly because of their results and low costs, but we always welcome competition to reach out. Every chance we gave a competitor to look into the job that WebFX has been doing, they respond with positive feedback. Then it comes down to if they can do a better job, which they cannot guarantee, and price. We have had very few that will beat their price and if it is lower, it's only a few percentage points. Not worth changing when you have someone you already trust.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Blog posts, backlinks, responding to reviews, and fully managing our Adwords campaigns on Google and Bing are just a few pieces to our endless marketing puzzle. Communication is a breeze through their basecamp style platform. We always know what they need responses to and how are campaigns are doing.

How many resources from the vendor's team worked with you, and what were their positions?

I have worked with Andrea Lewis and Cheyenne Ford (Internet Marketing Consultants) as well as Katie Hiduk (Social Media Account Specialist). I cannot recommend them enough and consider them a part of our team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our last two years with multiple clients, were our best on record. Pandemic helped drive increased search volume yes but due to our constant attention on SEO and getting in the right places, we were ready for the influx of traffic and sales. Now we have new customers that we can focus on becoming returning customers through other ad campaigns.

How effective was the workflow between your team and theirs?

It is as if they are a part of our team. They are so easy to work with.

What did you find most impressive or unique about this company?

Communication is second to none. I have worked with a lot of marketing companies over the decade I have been in the industry and no one has been more upfront on campaigns then WebFX.

Are there any areas for improvement or something they could have done differently?

I have been asked this question many times over the years and it's always the same answer. I do not know how they can improve. They are top of the line.

UPDATED REVIEW

This review was published on January 30, 2021.

Digital Specialist, Liquor Store

Advertising & Marketing

11-50 Employees

Rochester, New York

$50,000 to $199,999

Jan 2015 - Ongoing

Project summary

WebFX manages SEO and PPC campaigns for a liquor store with nationwide sales. They write and boost relevant content based off of keyword research to optimize web traffic and drive revenue.

Feedback summary

The SEO and PPC campaigns have helped to increase revenue in each year of the engagement. WebFX features an ambitious and talented team. Because of a practical project management approach, progress reports are timely, and each dollar is accounted for.

BACKGROUND

Introduce your business and what you do there.

I am a third-party digital specialist working on behalf of a liquor store, which ships wine across the country and has a retail store in Rochester, N.Y.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

In 2015, we launched an e-commerce website, and we hired WebFX to manage our SEO and PPC campaigns.

SOLUTION

What was the scope of their involvement?

We rely on WebFX to research keywords and write content related to popular search terms. For instance, they noticed a high number of searches for how to taste red wine or searches for which wine to pair with a certain dish. WebFX writes relevant content and boosts it to drive traffic. They also coordinate our paid search campaigns on Google Ads.

What is the team composition?

I work with an account manager.

How did you come to work with WebFX?

My predecessor in this role hired WebFX, and when I took over, I didn’t want to make any changes because our results were very promising.

How much have you invested with them?

They take a 15% management fee on the amount we spend on PPC. For SEO, we spend $3,550 per month.

What is the status of this engagement?

Our engagement began in 2015 and remains ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our results from each campaign have improved each year we’ve worked together. We took a big hit in 2016 because spirits could no longer be shipped, but WebFX managed to grow our revenue nonetheless. From 2017 to 2018, they reached a 20-to-1 ROI for our PPC campaign, helping us jump from $974,000 in revenue to $1.485 million. During that same period, our SEO revenue grew from $764,000 to $946,000. All told, that’s about a $700,000 increase from two campaigns in one year.

How did WebFX perform from a project management standpoint?

We use a tool similar to Basecamp to communicate and track all of our activity. Their communication is second-to-none. I never have questions about what they’re doing or how successful the campaigns are because they provide me with reports before I ask for them.

What did you find most impressive about them?

I appreciate their attention to detail more than anything. Some customers might complain that they don’t know how effective their advertising is. Because of WebFX’s diligence, I know the effectiveness of every dollar I spend. I know what our ROI is for SEO and PPC at all times.

Are there any areas they could improve?

No, they have not underperformed in any way.

Do you have any advice for potential customers?

When I first started, I had a preference for another SEO company, but WebFX asked me to trust them. I can only recommend that other clients do the same. It’s also important to be attentive to their reports. The more information and feedback you can give them, the more successful the campaign will be.

Star Ratings

Overall rating: 5 – They've never let us down.

Quality: 5 – Our increase in revenue speaks for itself.

Cost: 5 – They do a better job for the cost than a lot of other companies I've worked with.

Schedule: 5 – They've always been mindful of our deadlines.

Willing to refer: 5 – I've recommended them several times already.