WebFX

BACKGROUND

Please describe your company and your position there.

I am the director of marketing and business development for Early Autism Services. We provide therapy for children with autism ages 0-12 years old. We services families in the United States, Australia and India. My role is to oversee all things marketing and revenue-generating.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

I brought on WebFX to manage our Google Ads, improve our SEO, speed up our website load speed, and for ongoing maintenance of our website. My goals were to speed up our site load, and bring in a total of 150 leads or more each month.

SOLUTION

How did you select this vendor and what were the deciding factors?

I met with four vendors. I chose WebFX for based on the extensive reporting capabilities, having a dedicated account manager, and for your experience in link building and blogging.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The team at WebFX built a specific timeline of goals and deliverables for our website and SEO. This included fixing broken elements and updating the site to meet industry standards. Additionally, the team did a full audit of our Google Ads campaign to find what was working, what needed slight modifying, and what needed to be completely rebuilt.

How many resources from the vendor's team worked with you, and what were their positions?

I’ve worked with 4-5 team members/teams. My account manager get Carolyn, her supervisor, my client success manager, the website editing team, and the SEO team Carolyn reached out to for questions.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

My goal for WebFX was to hit 150 leads per month. Prior to WebFX I was managing all the marketing efforts myself and our leads ranged between 120-150 per month. Since bringing them on, we have averaged more than 150 leads per month and just this month we had more than 200 leads for the first time!

Additionally, I tasked them with speeding up our website. It had a slow load speed due to our desire to geolocate our website to show local phone numbers. Their team suggested a change where the site loads without geolocation first, and then after loading, in the background the geolocation runs and updates the needed information to local content. This has significantly sped up our site and I’m very happy with that suggestions.

How effective was the workflow between your team and theirs?

I’m very happy with the workflow and communication. WebFX and our account manager feel like an extension of our team.

What did you find most impressive or unique about this company?

I’m very impressed with our account manager's ability to get up to speed on our specific services and niche business. It’s a very specific service with several nuances, but she caught on so fast, which made a big difference in how quickly we saw results.

Are there any areas for improvement or something they could have done differently?

I’m very happy with everything after 7 months of services.

BACKGROUND

Please describe your company and your position there.

I am the owner of a photography / videography company in Pennsylvania that specializes in weddings.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

Our website was created at the start of our business over 7 years ago. We became too busy to revamp this ourselves so we hired WebFX. We were looking to rebrand and drive more traffic to our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected WebFx to work with based on wonderful recommendations by others in our industry.

Describe the project in detail and walk through the stages of the project.

After a few meetings to discuss our needs, we were provided multiple options for a landing page redesign. After choosing one that best fit our rebrand we were then provided with options for the rest of the site.

How many resources from the vendor's team worked with you, and what were their positions?

In total we worked with 3 people including a project manager and two designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The rebrand of our website was seamless. Our website traffic is up by 70% and the refreshed design now accurately reflects our brand.

How effective was the workflow between your team and theirs?

The project manager was easy to work with and the designers worked very quickly. Communication was very simple and was done via zoom and phone and if needed, although most was done through Slack. All of our deadlines were met.

What did you find most impressive or unique about this company?

I'd been impressed with their vast knowledge of website design and user experience. It was extremely nice to know we had a wonderful team working with us.

Are there any areas for improvement or something they could have done differently?

There are no areas for improvement I could comment on.

BACKGROUND

Please describe your company and your position there.

I am a brand manager at John Soules Foods which sells chicken and beef products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We were in need of SEO services. This is an area that hadn't been a focus for the company and were starting from scratch.

SOLUTION

How did you select this vendor and what were the deciding factors?

They came recommended to me within my network and after visiting their website I scheduled a consultation. Their pricing is listed on the website for most of their services which I found to be a great help when deciding.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We had an initial consultation to discuss goals. Once a proposal was signed, we were assigned an account rep which is when the work began. WebFX does their homework and prepares for meetings which I appreciate. A priority list was created on how we could improve our website and hours were used per month to tackle those elements. Early on there was a weekly meeting to go through deliverables which shifted to monthly once after the initial phases.

How many people from the vendor's team worked with you, and what were their positions?

We have one main point of contact for SEO which I love. Our account rep, Shannon, is an excellent communicator and explains the "why" behind certain tactics so we can better understand their importance. She coordinates with the other subject matter experts to accomplish our goals. This was invaluable given that my company doesn't have those skill sets in-house.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen our SEO sessions triple from the start of the project. This was accomplished through several methods with WebFX helped us fix analytics, meta/title tags, and added additional content various site pages to help consumers find us.

Describe their project management style, including communication tools and timeliness.

Communication has been excellent. Meetings have a purpose and that is always communicated in advance. Their web platform and dashboard houses so many tools and it is easy to use.

What did you find most impressive or unique about this company?

Their digital services offering is wide. We have since utilized WebFX for help with social media and website redesign based on their SEO work.

Are there any areas for improvement or something they could have done differently?

Honestly, I would not change anything for this SEO project. We needed help and WebFX has provided everything on time and within budget.

BACKGROUND

Please describe your company and your position there.

Director of Digital Marketing for Vista College, a for-profit school with 9 campuses throughout Texas, New Mexico and Arkansas.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

I have worked with WebFX for over a decade. By far the most reliable digital marketing partner I've had the pleasure to work with. Account rep is the most critical aspect of a successful partnership and I have to take my hat off for Trevin Shirey for being a true partner all these years. Constantly provides intelligent analysis and do whatever it takes to get the job done. Our goal was to grow SEO traffic and WebFX delivered, with over 2 million visits in 2021.

SOLUTION

How did you select this vendor and what were the deciding factors?

Searched online and reviewed various agencies. Decided with WebFX primarily on their previous experience and was impressed with the technical depth the team showed.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

WebFX managed all of our SEO efforts including: link building, content development, web development, local SEO and social media management. Their tools includes proprietary systems and a myriad of web tools available at their disposal.

How many resources from the vendor's team worked with you, and what were their positions?

1. Trevin. Primary account manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We built the site from scratch. Took us some time to see the results but we received over 20x more traffic and climbed up the domain authority, from the 30s to 55. This is a massive achievement!

How effective was the workflow between your team and theirs?

Very. We have weekly calls and constantly communicate throughout the week.

What did you find most impressive or unique about this company?

They have lots of content producers on staff and a vast network of publishers.

Are there any areas for improvement or something they could have done differently?

In the early days of SEO, there were some issues with link building methods employed, but they showed absolute cooperation to put in extra resources and effort to resolve the problem.

BACKGROUND

Please describe your company and your position there.

We do payment processing for high-risk merchants. I am the Director of Sales.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

They handle web design, PPC, and our SEO.

SOLUTION

How did you select this vendor and what were the deciding factors?

Clutch reviews and referrals said they did great work.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement with WebFX started off with a series of discovery calls in order really get a feel for our goals. Once a gameplan was drafted by them, they worked with us on revising it. Once we have approved that they went in and implemented their strategies and campaigns across multiple channels.

How many people from the vendor's team worked with you, and what were their positions?

We have an account manager, and depending on the task we needed complete we would occasionally work with a rep from that team (web design, technical team, integrations team, etc).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen great improvements in our platform. We have added over 100 keywords to the top 10 pages and are seeing great return from our PPC leads.

Describe their project management style, including communication tools and timeliness.

We handle everything through our account manager Cheyenne. She is phenomenal. She will email us, as well as update our management software with anything we may need. The time frame was shaky at first ,however once our scheduling got ironed out we have had no complaints.

What did you find most impressive or unique about this company?

Our account manager. We've never had an account manager who has cared and showed more devotion than Cheyenne.

Are there any areas for improvement or something they could have done differently?

It has since been corrected, but the only complaint we have ever had is that work got so booked we were sometimes left waiting.

BACKGROUND

Please describe your company and your position there.

Coupling a deep understanding of the dynamics of marrying a shipment to qualified providers with the complexity of moving freight throughout the NAFTA trade lanes, we have our origins in the trucking industry. I am the Sales and Marketing Coordinator there.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We hired them to grow our SEO and PPC team and expand our reach in both arenas. Our main goals were brand awareness and lead generation.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was not a part of the team when they were chosen.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

They have helped us with backlinks, GoogleAds campaigns, website content buildout, graphics buildouts, long and short form content, keyword analysis, CRO, and much more.

How many people from the vendor's team worked with you, and what were their positions?

I have worked primarily with Cheyenne (Internet Marketing Analyst) so far, but I've met with a few other members of the team including a CRO team member and an Implementations team member who were both great!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our overall website traffic is up 26.9% year over year as of Dec. 2021.

Describe their project management style, including communication tools and timeliness.

Cheyenne is always prompt and specific when describing their upcoming SEO and PPC Optimizations.

What did you find most impressive or unique about this company?

Cheyenne has been able to tackle anything we throw at her team's way, and she always does so in a timely manner and with a smile.

Are there any areas for improvement or something they could have done differently?

None I can think of!

BACKGROUND

Please describe your company and your position there.

I am the IT Manager at a busy spine clinic and outpatient surgical facility

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We started working with WebFX to improve our website's content, SEO results, as well as our social media presence.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had compared a couple different vendors, and WebFX dazzled all involved. Their services and results appeared to be unique and valuable.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our website was assessed, WebFX team (Clayton Trout) worked closely with our own web host/dev, while at the same time was working with our doctors to obtain search terms that were specific to our own practice and location. That data was eventually integrated into our website and new pages and content. Analytics were transparent and explained the entire way through. As well, Raeann Walquist started a Facebook ad campaign on our behalf. Both projects have yielded excellent results and significant traffic increases to our website, and ultimately, our practice.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a few techs at the beginning to help give access to our sites, but throughout, we have mostly worked with Clayton Trout, who has been an integral asset to the success of improving our SEO results. Raeann Walquist leads our social media campaigns, and is also wonderful. Both team members are always super courteous, helpful, and provide just the right amount of communication.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The SEO improvement projects, as well as the social media campaigns, have been very successful (over 100% increases in traffic to our sites)

How effective was the workflow between your team and theirs?

Both reps are very communicative. Towards the beginning, there were meetings probably weekly, maybe a bit more. But at this point, we meet monthly. Reporting is always communicated to us timely, and explained.

What did you find most impressive or unique about this company?

This type of company is the first I have had the pleasure to work with and the results have been amazing. As mentioned, one of the best aspects of working with WebFX is the team members and their willingness to help.

Are there any areas for improvement or something they could have done differently?

Honestly, nothing I can think of. I would recommend WebFX to any other similar company of our size and type.

BACKGROUND

Please describe your company and your position there.

New Western is arguably the first company to aggregate foreclosure data and apply core algorithms to identify investment opportunities. We created a marketplace of investment properties ready to go the moment an investor was ready for the next deal. We continue to put our experience to work for our investors. We draw on deep local market knowledge and a wide array of data to deliver a constant supply of inventory to the market.

But it doesn’t stop there. We work tirelessly behind the scenes to navigate complicated transactions, eliminate obstacles, and deliver a seamless closing experience — all while giving home sellers a fresh start. I am the digital marketing strategist for New Western, and I focus primarily on SEO. I manage our SEO team and help project manage other marketing efforts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We hired WebFX as an SEO arm. We maintain a smaller in-house team and SEO can be very time-consuming. They have helped pick up some of the slack there along with strategy recommendations.

SOLUTION

How did you select this vendor and what were the deciding factors?

I have used them for a client in the past and they are very organized and on the ball. I can always count on them to communicate and keep records.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We began by taking a look at the basics. We reviewed low-hanging fruit, things that needed to be fixed, and keywords we should target. We already had a handful of ideas in place, but they added to that. We blended our strategies together and started chipping away at tasks fairly quickly.

A large portion of our monthly budget is used on content creation, backlink building, and optimization. They have been extremely flexible on where and when hours should be used - we've even requested a few side projects they appear to be able to handle.

How many people from the vendor's team worked with you, and what were their positions?

I work with primarily the internet markets (account manager). She manages everyone on their side, and I rarely have to do anything outside of reviewing items on my end.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are still early in the campaign, but I've been more pleased with the work done the results gathered yet. Links built have been great, the content returned has been well written - I expect we will see increases in traffic/leads over time.

Describe their project management style, including communication tools and timeliness.

WebFX uses an internal project management system. They keep everything very detailed and mapped out in this platform. This is a pro/con for me. I like to be able to see everything in one place -but if you are at all tied to your own system like Asana, you may find it hard to keep up with everything they are completing unless you ask for a monthly breakdown.

What did you find most impressive or unique about this company?

Their organization-level and ability to flex in and out of plans. Ultimately, they really want us to succeed, so they are willing to do work outside the original scope. They will involve other parties and departments in their team if needed.

Are there any areas for improvement or something they could have done differently?

No recommendations at this time.

BACKGROUND

Please describe your company and your position there.

I'm the Director of Ecommerce for Barnie's Coffee & Tea Co. We are a national brand specializing in flavored coffees.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We hired WebFx to manage Google Ads for our direct to consumer website and Amazon Advertising. Our goal was to maximize return on ad spend and improve sell through on a wide variety of products.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched for a digital agency with a lot of experience working with CPG businesses. The deciding factors were the reasonable cost and structured process they provide.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They managed our Google Ads and Amazon Advertising platforms. A detailed analysis and detailed plan was delivered in the first 30 days. Updates and reporting were provided monthly and included insightful meetings with our acocunt managers.

How many resources from the vendor's team worked with you, and what were their positions?

We were with two of their Internet Marketing Consultants: Casey (Google Ads) and Paige (Amazon Advertising).

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to increase our ad spend while improving our overall return. They provided detailed feedback and insights allowing us to make smarter business decisions.

How effective was the workflow between your team and theirs?

Their Teamwork platform, email response time, and monthly calls created seamless workflows. We were always aware of their progress.

What did you find most impressive or unique about this company?

Their structured process was most impressive — it allowed them to provide top-notch customer service.

Are there any areas for improvement or something they could have done differently?

I wouldn't recommend alter any of their processes.

BACKGROUND

Please describe your company and your position there.

I am the General Manager for our Industrial Distribution, Service & Manufacturing Groups. We provide equipment and service for key industrial applications.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We wanted to grow our brand in all of our key market areas and increase inbound lead generation.

SOLUTION

How did you select this vendor and what were the deciding factors?

WebFX had an excellent reputation as one of the top SEO firms in the country. That coupled with the fact that they were also a Pennsylvania based company made it an easy decision to look at them for our SEO & PPC initiatives.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started off with a good but certainly not great website. We wanted to augment our current site and optimize the ability for search engines to find and return our site as a high quality source of sales, technical and service information. WebFX immediately initiated a program of writing and publishing high value content including blogs that immediately began impacting site visitors, page times, etc.

How many people from the vendor's team worked with you, and what were their positions?

Account Manager that handled us from on-boarding to monthly discussions. Web developers that reviewed our coding and worked to make it more search-engine friendly and technical writers that identified improvements in the content.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started out with an average number of site visitors in the hundreds and now we are seeing over 12,000 new users per month and growing. We went from generating 0 leads per month to generating inbound forms, calls & sales.

Describe their project management style, including communication tools and timeliness.

WebFX is fantastic in its customer service and communication. We get detailed reports each month regarding how we are performing across a vast number of measurables, and they keep us on task in ongoing content development.

What did you find most impressive or unique about this company?

Their continued level of customer service. It remains excellent.

Are there any areas for improvement or something they could have done differently?

No, they handle all of our needs efficiently & effectively.

UPDATED REVIEW

This review was published on June 5, 2021.

Jim Bowers

General Manager, The Titus Company Inc.

Manufacturing

1-10 Employees

Morgantown, Pennsylvania

Morgantown, Pennsylvania, United States (76730)

$50,000 to $199,999

Sep 2017 - Ongoing

Project summary

WebFX provides ongoing digital marketing services including SEO and PPC. Their main contributions are WordPress maintenance to leverage Google algorithm changes, blog writing, and regional targeting. 

Feedback summary

The client praises WebFX for helping them achieve first-page placements for key terms. Additionally, they highlight the vendor's proactive communication and ability to conceptualize and execute quickly on campaigns. Attentive listening is a hallmark of their work, as is valuing the client's input.

BACKGROUND

Introduce your business and what you do there.

We’re a B2B equipment sales and service outlet. We sell compressed-air products like air compressors, dryers, etc. We sell and service those products in eastern Pennsylvania, New Jersey, southern New York, Delaware, and northern Maryland.

I’m the general manager. We’re part of a much larger corporation now, but we’re fully functional as a service outlet.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

After partnering with a vendor for our SEO and web design that didn’t deliver enough value for the cost, we partnered with WebFX to drive digital leads through SEO.

SOLUTION

What was the scope of their involvement?

WebFX provides PPC and SEO services for two websites. This involves ongoing maintenance for both WordPress properties and blog writing. I’m looking for them to refresh the sites in the near future as well.

Additionally, they provide digital marketing consulting. Rather than me having to identify the latest technologies, they recommend them to me, along with updated strategies based on what they believe will gain traction in the market.

What is the team composition?

First, we started with Ariana (Internet Marketing Consultant). We talked with her every two weeks about how things were progressing and what they were doing. She was very enthusiastic.

When Ariana left the company, I started working with Angie (Internet Marketing Analyst). She’s just as enthusiastic as Ariana, and she has a very high level of knowledge. When I ask her questions, she’s familiar with the answer. She understands technology quite well.

I haven’t interacted verbally with a lot of other folks within WebFX, but I’ve emailed with lots of team members.

How did you come to work with WebFX?

We were a family-owned company when we first joined WebFX. At the time, we couldn’t add all the sales staff we wanted, and we realized that the internet and our website were becoming increasingly important in how we received leads and incoming calls.

Our original website was designed in 2006 and it was simple. The designer was also providing our SEO, but it wasn’t getting us anywhere. When I came on board, part of my responsibility on the marketing side was to evaluate our website and SEO efforts.

We signed with another company at first in 2014, and they redesigned our website. They made a lot of promises about how much our fee per month would bring in for us — how many pages it would add, blog posts, and everything related to SEO. At the end of the first year, we didn’t see a noticeable increase in the amount of attention our website received, either based on new people coming to the site, increased page links, or enhanced time spent on site. It didn’t feel like we were getting our money’s worth. At this point, in 2015–2016, we performed a more comprehensive effort to find a good SEO partner. We chose WebFX because they were local and had experience in the industrial B2B space.

How much have you invested with them?

We have two websites, and we pay about $1,500–$2,000 per site per month. The work has expanded as well to include a maintenance package, including WordPress updates and more.

What is the status of this engagement?

We’ve been working together since September 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve reached the first page on many of the search criteria we were focusing on. We can’t always correlate search or site visits to direct sales — it’s unclear where some of our leads are coming from — but from a site ranking standpoint, everything has been very satisfactory.

WebFX delivers what they promise regarding blog content, web page enhancement, and everything else possible to ensure search engines find our site.

How did WebFX perform from a project management standpoint?

Because they’re so proactive, they generally report to me what they’ve done before I ask for an update. They’re very good about communicating what their plan is for every month for content, links, and more. I don’t have to talk to them about a lot of this stuff, as they’re already actioning out the plan we discussed 2–3 months prior.

What did you find most impressive about them?

WebFX asks for my feedback, which I haven’t experienced with previous vendors. They’re the first to calibrate how I feel about the work, the people, and more. This tells me that WebFX really cares about improving their service.

Their speed also stands out. Whenever I go to Angie and ask for more leads in a particular region — Delaware, for example — they recommend a series of options: site enhancements, PPC efforts, etc. WebFX takes action, and all of a sudden, we start seeing inquiries and page rankings improve. When we set a course, results follow fast.

Additionally, they listen to their customers. I forwarded an article to Angie about Google changing their algorithm, and she informed me that WebFX had already made the necessary changes to my site to benefit from the update. I can’t ask for anything more than that. WebFX is on top of everything coming down the pike.

Are there any areas they could improve?

I’m hard-pressed to come up with anything they could do better, as I haven’t had any complaints so far. The logical answer is that they could be more affordable, but I’m fine with what I’m paying. I don’t have any ideas for them other than to continue being proactive in searching for ways to improve their customers’ success.

Do you have any advice for potential customers?

If you’re not too familiar with SEO, then start off having frequent calls with WebFX. Angie and I have a monthly call, but weekly or bi-weekly communication may be helpful if you don’t have excessive experience. I thought I’d done my homework when we started with WebFX, but I hadn’t.
 

Star Ratings

Overall rating: 5

Quality: 5

Cost: 4.5

Schedule: 5

Willing to refer: 5