WebFX

BACKGROUND

Introduce your business and what you do there.

I’m the support manager of Universal Cargo, a freight forwarder in the shipping business. I train new people, handle incoming leads and overall website maintenance, and support our sales team or any other department that might need it.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We had no one managing or updating our website or refining our PPC and incoming leads.

SOLUTION

What was the scope of their involvement?

We initially hired WebFX to clean up all of our unqualified leads and SEO. We had a lot of traffic, but it was spam or people we didn’t want to deal with. It took them 1–2 years to clean it up, but they helped us with that. We started doing PPC a few months later.

They’ve done consistent blogs over the years. We have a content creator, but we use WebFX for a different voice and cleaner approach. Also, they’ve cleaned up a lot of keywords and created backlinks for our old blogs.

What is the team composition?

We’ve mainly worked with Nick (Internet Marketing Consultant) and Maggie (Project Manager).

How did you come to work with WebFX?

Our old manager thought we needed it; he wanted to take this project on. I vetted through six companies, picked the top three, and presented them to my management team. We narrowed it down to the best one, and they approved it. We were all there for the original calls and onboarding.

How much have you invested with them?

We pay about $1,250 a month. Now, we’re up to $55,000 per year. 

What is the status of this engagement?

We’ve been with them since December 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve helped refine our image and clean up our website and blogs. The main thing is that they’ve brought in more qualified leads. Our qualified lead percentage was pretty low, around 30%–40%, so we had to discard many. Now, we’ve pretty much doubled that. We get good leads, even if it’s on a smaller amount — we consider that 50%–60% are qualified leads.

Before, we had a lot of traffic, but it was people trying to get free information or college students. We wanted to get rid of that. Although the traffic is down, whoever contacts us now is more qualified.

How did WebFX perform from a project management standpoint?

They’re pretty good. The team is very responsive; if we have a question, they pass it off to one team member and get back to us in a timely manner. We used to have 30 or 60-minute calls once a month, but now everything’s on the way. We rarely talk on the phone or email; we probably do it once every few months. They can perform well without having to call them often.

What did you find most impressive about them?

They’ve been perfect. WebFX is more than helpful, and working with them is very pleasant. I’d imagine every top-notch agency is like this, but it has worked for us. We’ve never had problems.  

Are there any areas they could improve?

No, I don’t have comments.

UPDATED REVIEW

This review was published on June 30, 2020.

Bryan Burke

Sales Marketing Coordinator, Universal Cargo Management

Transportation

11-50 Employees

Culver City, California

$10,000 to $49,999

Jun 2018 - Ongoing

Project summary

WebFX provided development services to streamline a website for an import-export company. They enhanced the platform to generate qualified traffic. They direct PPC and SEO initiatives and support blog content.

Feedback summary

Shortly after the partnership began, WebFX delivered a superior website that improved qualified leads to 50% and increased the closing ratio to secure more customers. The team is accessible and provides tools that enable transparency. They collaborate effectively, supporting continued engagement.

BACKGROUND

Introduce your business and what you do there.

I’m a sales marketing coordinator for Universal Cargo Management. We primarily import and export furniture.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

When we hired WebFX, we needed to clean up the website. We didn’t have anyone to maintain the platform, which got a lot of unqualified traffic.

SOLUTION

What was the scope of their involvement?

WebFX cleaned up our website including its content and pages. They manage our PPC and SEO campaigns, which we became their primary focus. Their team researches blog content and one of our teammates writes them.

What is the team composition?

We have one point of contact.

How did you come to work with WebFX?

We went through a qualified process with them. I vetted eight companies and then narrowed the list to five agencies, which I presented to my boss at the time. When they asked about the best choice, I said WebFX. They were the right choice.

How much have you invested with them?

We spend about $2,5000 a month on their services. Last year, we spent $32,000 in total.

What is the status of this engagement?

I first contacted them in June 2018, and our partnership’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We saw immediate results with WebFX. Before the partnership, our qualified lead percentage was 38%. Their team increased the portion of qualified leads to 50%. Our closing ratio went way up as did the number of customers. Also, our website’s in tip-top shape now.

How did WebFX perform from a project management standpoint?

Their team e-mails us with a comprehensive monthly summary. We have phone calls when we discuss the report and any questions. The process is simple and direct. Our project manager responds to us in a timely manner.

WebFX has a bunch of different departments, so their team can handle any challenge. They’re also transparent. If we log into a portal, we can see all the team members who helped to design a blog.

What did you find most impressive about them?

They're transparent and have a similar set up to u — a mom and pop shop. WebFX wins one of the best places to work in Philadelphia every year, so they have good team synergy.

Are there any areas they could improve?

Honestly, I can’t think of anything at the moment.

Do you have any advice for potential customers?

Know exactly what you want and budget for it.

RATINGS

Overall rating: 4.5

Quality: 5

Cost: 4

Schedule: 5

Willing to refer: 4.5

BACKGROUND

Please describe your company and your position there.

I am the head of marketing for PourMyBeer which is a next-generation self-pour beverage technology that enables faster, more efficient access to beverages by allowing consumers to pour their own beer, wine, cocktails, cold brew, and kombucha, all while paying by the ounce. We have over 12,000 taps in 30 countries, located at bars, restaurants, casinos, hotels, grocery stores, office spaces, and others.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

SEO - our goal was to take our content marketing efforts to another level and see our pieces organically show up as a first result in Google and WebFX help us do just that with many of our pieces! PPC - wanted to capture more leads that are looking for our technology in general or are researching competitors and WebFX has been a great help in this area as well!

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for experts in this area that had some case studies and success stories to share - WebFX definitely fit this profile!

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

WebFX team assigns you with your account rep/specialist that first gets a better understanding of your business and the market you are in, then they work with their team of specialists to create a road map for deliverables and campaigns. The process is smooth and very well structured.

How many people from the vendor's team worked with you, and what were their positions?

I have been on calls with other specialists from the WebFX team, but I love that since we have been working mostly with our account rep for years, he truly understands our business and our needs.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Ranking 1st for organic results for many of our blog posts + help with lead gen thanks to the PPC campaigns

Describe their project management style, including communication tools and timeliness.

Easy communication through bi-weekly video calls (and occasional extra calls on specific subjects) and also regular email updates. Our rep also sends us detailed reports each month.

What did you find most impressive or unique about this company?

The organization. They have great systems in place for everything!

Are there any areas for improvement or something they could have done differently?

Nothing I can think of.

BACKGROUND

Introduce your business and what you do there.

I’m a lawyer and partner at a law firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFx?

We hired them to design and refresh our web page, as well as handle our internet marketing and SEO. The goal was to bring in prospective clients and market to specific areas of law that we practice, including sexual harassment, race discrimination, gender discrimination, employment law, and wage payment and collection.

SOLUTION

What was the scope of their involvement?

We put out articles on our website, and WebFx refreshed those articles to reflect changing topics in the law that interest our clients. They also do targeted outreach through our website to improve our placement on search engines and drive prospective clients. They work on all search engines but obviously cater to Google, which includes staying on top of Google’s criteria as it changes.

They also work in conjunction with other services we have. It’s important for us to identify who’s finding us and how they’re finding us. The most sought-after information in SEO or marketing is where your leads are coming from. WebFx tracks where our leads come from. It can be confusing, as there are multiple ways to contact us: emailing us directly, chatting through our website, hyperlinks on other websites, etc.

We have a partnership where they’ll analyze our marketing portfolio and let us know if certain channels aren’t producing the way we want them to. They also update our web design when needed.

What is the team composition?

We primarily work with Steven (Marketer), and he’s excellent — constantly available if we need him.

How did you come to work with WebFx?

They’re a local business here in Harrisburg, as are we, and we both got started around the same time. We know the owner from a completely separate endeavor, however, and ended up meeting him after we had an unfortunate situation with our previous vendor. That partner didn’t keep up to date on Google’s indexing preferences and we fell behind in our specialized areas of law.

How much have you invested with them?

We’ve spent around $300,000–$500,000.

What is the status of this engagement?

We’ve been working together since September 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We do reviews with Steven where he shows us how we’ve been improving — we’re always moving upward in our metrics.

We haven’t seen a dropoff in leads, either, and our business depends on leads. We’ve had significant growth in this category every year that we’ve worked with WebFx.

How did WebFx perform from a project management standpoint?

We communicate in person and through Basecamp, where they’ll post items. Direct emails and phone calls also take place.

What did you find most impressive about them?

Steven is very thorough and gets back to us quickly, turning things around at a rapid pace. They’re a very well-run company.

I also greatly enjoy how they’ve structured our engagement. Steven is our contact, but we still get the benefit of working with the entire company. Everything piggybacks off of our contact, which is really nice.

Are there any areas they could improve?

Nothing like this has revealed itself in this situation, or we just aren’t aware of it because they’re handling everything very well.

BACKGROUND

Please describe your company and your position there.

I am the marketing manager of Total Roofing and Construction, an exterior home contractor specializing in roofing, siding, gutters, and windows in Illinois and Indiana.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We're looking to expand our operations and we already had a site designed pretty recently but we wanted to optimize it further for SEO and Google search. We also wanted help with other forms of marketing like email, search ads and more.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had previously worked with WebFX at my previous job and saw the results firsthand. I knew the value it would create so of course it was easy to recommend them in my new role.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The first step was to add additional written content to the site so it better ranked for search, so this included updating meta and description tags and writing new content with SEO in mind. We also split some pages in the website out into new categories for additional opportunities for written content. We will soon add a blog and case studies section and this will constitute phase 1. Phase 2 will look to implement some PPC campaigns and email campaigns.

How many people from the vendor's team worked with you, and what were their positions?

There were 3 people that I worked with initially given that I was familiar with the company already.

• Bryce - Internet Marketing Specialist
• Sabrina - Sr Web Strategy Consultant
• Peter - MarTech Solutions Architect

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The project is still early in its execution so there are no metric deliverables yet. But the content a page creation deliverables have been great, the design of the pages has been really good and the content has been very well written.

Describe their project management style, including communication tools and timeliness.

Bryce has been great at communicating when things are happening and where we are in the project timeline. Once content and pages are scheduled and approve, the turn around time is very quick, with only 1-2 days passing before changes are implemented and the site is updated. We always know what is happening and when it will happen.

What did you find most impressive or unique about this company?

They take the time to understand each company's unique needs at a B2B level. It feels like they really take a vested interest in the success of each of their clients, and they treat smaller businesses with the same respect and consideration as bigger corporations.

Are there any areas for improvement or something they could have done differently?

There is so far no improvement I could recommend. Having worked with WebFX for three years now, they continue to improve and produce impressive results.

BACKGROUND

Please describe your company and your position there.

SPQ Products manufactures swimming pool and outdoor recreational products. I am Vice President of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

Our website and development skills had both become outdated. We wanted to present a professional, modern image to the world, one that could inspire confidence in our products and company. One challenge was to organize into one comprehensive site our disparate products that had previously each had their own respective websites linked under the umbrella company's main site.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had been using WebFX for social media marketing, and they were doing a great job. We asked them if they'd be interested in quoting our web project. Their quote was comprehensive, insightful and reasonable, and we liked the people; so, we hired them for the project.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

They redesigned the complete structure, the overall graphic theme and aesthetics, the functionality, the SEO, including all of the additional programming - HTML 5 and CSS, etc.

How many people from the vendor's team worked with you, and what were their positions?

WebFX was represented by one individual who acted as our liaison. She is an Internet Marketing Specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website is one we can be proud of. Our traffic has increased dramatically. We have direct links to our etailers' pages, which have resulted in sales increases. All of our product information and images, along with manuals and videos are easily accessible and have resulted in fewer man hours previously used to answer consumer questions.

Describe their project management style, including communication tools and timeliness.

Their management style is super efficient. We get regular updates and monthly presentations via Google Meets. They are always on time and completely prepared.

What did you find most impressive or unique about this company?

There vast knowledge, sheer competence and reliability are refreshing and unique in my experience in dealing with vendors over the past decades. They are patient, understanding, and thoroughly helpful, no matter what the circumstances.

Are there any areas for improvement or something they could have done differently?

There is nothing that stands out requiring improvement. When there have been requests on my part to tweak an aspect of a presentation going forward they were extremely accommodating.

BACKGROUND

Please describe your company and your position there.

I am the manager of Customer Acquisition and Retention at CEFALY, e-commerce med-device company. My #1 goal is to get NEW customers and my #2 goal is to RETAIN customers. We sell a unique migraine preventative and treatment drug-free/ FDA-Cleared/available over-the-counter device leveraging our ecommerce platform with LIVE customer support.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

Our website is awful and unfortunately the customer platform we use is inflexible and outdated we have to work with due to our investor requirements, There for we started with WebFX for CRO support to enhance the UI/UX experience, build out content, and master the funnel of digital engagement.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have increased our sales by 30%+ due to the enhancements WebFX has provided such as the improved checkout landing page, the shopping cart experience, content creation, master SEO and more. They literally came in with the energy, positivity, know-how and experience to help us optimize what we had to work with even though it's not ideal. They also supported a new build with WordPress for our blog. Honestly, they are patient with such challenges.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We have a kick-off meeting with the appropriate team member to discuss the strategy and goals. Form there WebFX delivers mockup and wireframes based on our brand guidelines and are approved by our team. They are flexible with revisions and do not hold you accountable for minor changes or updates. We then take the prototypes and development notes to our web vendor to implement.

How many people from the vendor's team worked with you, and what were their positions?

What's amazing is our Account Manager, Greg is our Internet Marketing Specialist and he literally handles everything with the WebFX team members. Since we love Greg so much, we have expanded our business to include paid media, social media, content development, SEO, CRO and more. They are the reason we are so successful today. I've never had a vendor I've expanding projects or opportunities as we have with WebFX. Other amazing team members we've gotten to know are: Samm Internet Marketing Analyst / Jessica 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In March, WebFX tested out the performance of a static homepage banner vs. an interactive / responsive homepage banner with at CTA pointing to the product page. This test resulted in an $10,000 variance in revenue favoring the experiment, with a $50 increase in average order value. Also in March, WebFX tested out a more structure category page. This test resulted in more users adding the products to their cart, increasing the number of customers in the conversion funnel.

Lastly, in April, WebFX tested out the removal of a section on the checkout page focused on “how users found CEFALY” - by removing this section, we saw a $20,000 variance in revenue favoring the experiment with 30 more transactions occurring on the experiment version of the checkout page.

Describe their project management style, including communication tools and timeliness.

We have multiple exchanges daily with WebFX. The WebFX portal is outstanding. I documents your email & voice, conversations, notes, tasks, strategy, SOW, compile PPT, and manage all our Google Analytics.

What did you find most impressive or unique about this company?

The energy, patience, know-how, experience, analytical, supportive, clear & concise, work with-in budget, not pushy, real-life human beings that are profession and work amazingly well with the entire CEFALY team. They have become our own team members.

Are there any areas for improvement or something they could have done differently?

No, I wouldn't change a thing about experience.

UPDATED REVIEW

This review was published on June 30, 2022.

Megan Kilcoyne

Social Media Specialist, CEFALY

Healthcare

11-50 Employees

$10,000 to $49,999

Apr 2022 - Ongoing

Project summary

WebFX is managing a healthcare device company’s social media marketing campaigns. They’ve refreshed creatives, repurposed blog content, and tested campaigns. 

Feedback summary

WebFX’s efforts have improved the client’s conversion rate from 3.3% to 6%, exceeding expectations. They cultivate a seamless partnership by being communicative, responsive, and flexible. Their supportive approach complements their digital marketing expertise. 

BACKGROUND

Please describe your company and your position there.

I'm the Social Media Specialist at CEFALY, a migraine treatment device company. I work with content and video creation for our organic social networks, as well as assisting with customer inquiries on social media.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

We needed someone to help with our social media ads, and repurposing blog content for our organic social media pages like Instagram and Facebook.

SOLUTION

How did you select this vendor and what were the deciding factors?

One of our team members previously worked with WebFX at her prior company, and thought they would be great to help with our SEO challenges. That initial project grew into multiple projects, as we appreciated WebFX's efficiency and vast knowledge of the digital world.

Describe the project in detail and walk through the stages of the project.

We had a kick-off meeting with Jess Tygert, where we laid out all of our challenges and what we envisioned our ads to look like with the help of WebFX. From there, Jess began setting up new refreshed creative and has been continuously testing each new creative we bring, and our goals are truly coming to life with the help of her expertise.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 2 team members from WebFX for this specific project, Greg who directed us to Jess.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our conversion rate has improved from 3.3% with our prior agency, to 6% with WebFX. This is a phenomenal place to be for our market and our product.

How effective was the workflow between your team and theirs?

Very effective. Jess always made a point to communicate and follow up on new changes, explain why changes were being made and what was going well and why... as well as jumping on a quick call when necessary, or pre-recording a video overview for us to refer to during our own time.

What did you find most impressive or unique about this company?

WebFX is impressive because they offer help in so many different areas that all tie into digital. It's great to know that if we need to find work for another area, they will most likely have a service and a team to help.

Are there any areas for improvement or something they could have done differently?

Not really. They're great, truly! MarketingCloudFX takes a little getting used to, but overall it's been a seamless and efficient experience.

Star Ratings

Overall rating: 5

They are fantastic to work with.

Quality: 4.5

Quality is always up-to-par with our brand standards.

Cost: 4.5

Very fair for the work provided.

Schedule: 5

They are always flexible with meetings.

Willing to refer: 5

All of my marketing contacts could benefit from WebFX's services.

BACKGROUND

Please describe your company and your position there.

I am the Creative Services Manager for Plank Enterprises and their subsidiary companies: LPI, LDPI and Pro-Cise. I handle all the graphic design, social media management, marketing materials, tradeshow support, and more for all of the companies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

Our website was looking tired and old and was built on a custom CMS platform that produced little to no SEO advantage. The site was clunky and difficult to make edits to from an administrative side of things.

We had very little online presence and our search ranking was worsening year after year. We hired WebFX to design, build and launch a new website on a CMS platform that offers many plug-in options and we continue to work with WebFX for their SEO and content creation support.

SOLUTION

How did you select this vendor and what were the deciding factors?

I selected WebFx because of its reputation and for the size of the team of professionals that were available to help. What helped me make the deciding factor was the transparency of the process and the level of customer service that started on day 1.

Describe the project in detail and walk through the stages of the project.

Our project journey started with a few different web calls and discussions of proposals and explanations of services. We then accepted the proposal and we were assigned a project manager who became the single point of contact throughout the project. It was such a great experience having a single contact to route all of our discussions through and manage the timeline.

In addition to the assigned person, WebFX has some excellent cloud-based tools that allowed me to communicate, review content, approve content, and make suggestions along the way. This process was seamless the entire way through to going live with the new website. Post-launch, we were then assigned to a content manager who became our single point of contact for our ongoing SEO and content creation.

Each month we are provided a report indicating how WebFX has helped improve rankings and my contact person holds a web call to walk through the report and answer questions. At no point in time did I ever wonder what they were working on.

How many resources from the vendor's team worked with you, and what were their positions?

I would say from our initial introduction to our current ongoing relationship there have been 4-5 various people. Their positions ranged from sales associate to project manager to SEO strategist and so on.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Right when the project kicked off WebFX started tracking the data of how our old website was performing and has used that data to compare how our new website is currently performing month after month. We have seen steady growth both in page views and lead generation and we have the unique ability to track all of that with some handy built-in tools that WebFX has. Each month our assigned contact walks us through the performance report and shares with us next month's goals.

How effective was the workflow between your team and theirs?

Our workflow was always very effective thanks to the process and systems they have in place. Communication with their team has always been top-notch and all of their team members are very responsive. In addition to the collaboration tools they offer, they were always willing to use and communicate through tools I was comfortable with as well.

What did you find most impressive or unique about this company?

I am impressed by the level of service and communication I have received despite the size of their organization. Additionally, I have grown to really appreciate having a single point of contact to route all of my questions, comments, and concerns through.

Are there any areas for improvement or something they could have done differently?

I honestly don't have much to complain about other than their pricing is a bit on the higher end. They are right in line with others that offer the same services and at the end of the day I feel their rates are justifiable because it is like having an entire digital marketing team in-house but without all the salaries and benefits costs.

BACKGROUND

Please describe your company and your position there.

I am the Director of Decision Support at Envision Radiology and oversee our Digital Engagement team as well as administer companywide reporting.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

Upon my arrival to Envision a little over 5 years ago, it was apparent that we were due for a new website appearance and usability upgrade to better our customer experience. We were impressed with the offering by WebFX that spanned from improved feature designs, SEO improvements, and an overall updated UI that modernized our marketing to potential patients and referring physicians.

SOLUTION

How did you select this vendor and what were the deciding factors?

The full suite of services beyond just a web UI redesign was huge for us (SEO, patient reviews, and more) and the pricing was very reasonable and scalable for our needs both then and now.

Describe the project in detail and walk through the stages of the project.

After a handful of conversations familiarizing the WebFX team with our website needs, the nature of our imaging business, and the overall culture of our company we were presented with two different design styles for our new website appearance.

They walked us through the functionality of some unique search capabilities which was core for our website in order to provide an optimal patient experience when it came to seeking services and locations that were most convenient to their needs.

Upon finalizing the stylistic design, WebFX translated some content from our old website and also created a significant amount of new content that expanded upon our service offerings and the patient's understanding of each and every offered imaging procedure.

WebFX also aided in recommending 3rd party hosting and security platforms that provided a much snappier and safer experience than what we previously had in place. They executed the changeover and then monitored the new site with great care to ensure minimal downtime was experienced.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked with a handful of Wordpress editors, a SEO specialist, and 2 other generalists who triage any website needs or concerns as we bring them to their attention.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

WebFX has always done an outstanding job in prioritizing any emergency website needs and have created a user-friendly website design that is both deeply informative and specialized to our many locations across 5 states.

How effective was the workflow between your team and theirs?

Communication and design exchanges between our internal web admin and the WebFX team were very smooth and apparent that a lot of thought was put into preparing a superior work product each time.

What did you find most impressive or unique about this company?

The scope of coverage and willingness to dabble in new areas has been fantastic for us. They remain very flexible and willing to contribute when it comes to taking an idea and making it into reality.

Are there any areas for improvement or something they could have done differently?

Communications were frequent and occasionally with WebFX workers not as familiar with our company when our usual liaisons were not available but this was rare.

BACKGROUND

Introduce your business and what you do there.

I’m the commercial sales manager at Astro Machine Works, a machine shop.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We needed help with website development, SEO, and PPC.

SOLUTION

What was the scope of their involvement?

We utilize them for website development and ongoing SEO campaigns. For the most part, they’ve built our website from scratch. We initially had a website, but they took it and did a complete overhaul using WordPress as the platform. Furthermore, we use them for email blast services; they do press releases and content writing. For the SEO part, we conduct keyword research together and rely on them to handle backlinking efforts and blog posting. They’re also helping us manage one of our Google ad campaigns.

What is the team composition?

Over the course of 15 years, we’ve worked with 8–10 people, including their account manager..

How did you come to work with WebFX?

We were at a networking event, during which the CEO of WebFX was one of the keynote speakers. After the event, we stuck up a conversation with them, and that's when our whole relationship started.

What is the status of this engagement?

We started working together in January 2007, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Over the course of 15 years, our business has improved substantially. A lot of that has got to do with our Google search rankings and how people are finding us — we rank first for the different services that we offer. Overall, it's been a very successful partnership.

How did WebFX perform from a project management standpoint?

Their project management style and communication are excellent. They keep us involved every step of the way and are very responsive whenever I have questions. I also get weekly and monthly reports from them and have a monthly conference call.

What did you find most impressive about them?

We’re impressed with their communication and how well they understand our business. They’re also very detail-oriented, and they explain everything very well. We’ve had a very easy relationship with them overall.

Are there any areas they could improve?

I don’t think there’s anything that they need to improve on.

Do you have any advice for potential customers?

Communication with them is key, so don’t be afraid to ask questions.

BACKGROUND

Please describe your company and your position there.

I am the director of marketing for an information technology service company specializing in healthcare data integration and management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX, and what were your goals?

We hired WebFX to help us improve our search results, increase our domain authority, and generate more site conversions.

SOLUTION

How did you select this vendor and what were the deciding factors?

We performed a thorough search of digital marketing agencies and specifically sought companies that had experience in our market segment. After narrowing down the list, we interviewed 3 agencies. It was very apparent that WebFX was the right fit for our needs as they have experience with companies like ours and displayed knowledge about our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

WebFX got started by performing an analysis of our current website, taking note of the underlying platform, amount and type of content currently present. Upon completion of their analysis, they recommended and completed some simple fixes to items that we weren't aware were missing or broken. They were able to identify some new keyword opportunities that we hadn't known previously and also recommended steps to increase our domain authority. We are currently in the process of building content to utilize those keywords and work to increase our DA.

How many people from the vendor's team worked with you, and what were their positions?

We have primarily worked with just 2 people, our Internet Marketing Specialist and Integration Specialist. However, we are aware there are many other people behind the scenes creating content and providing guidance on our campaign.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is still too early to determine results, but it is already apparent that we are on track to achieve the type of results were are seeking. From the processing and tracking tools put in place, we feel confident the conversions will come.

Describe their project management style, including communication tools and timeliness.

The interactions we have had with everyone have been professional with a casual demeanor. Everyone has been very easy going and helpful. One of the selling points that helped convince us to choose WebFX involves their Customer Data Platform. Their portal holds a wealth of information including virtually all communications. From email interactions to each recorded phone meeting, you can easily reference the contact. As for timeliness, responses to inquiries are frequently completed within an hour or two and usually never more than a day.

What did you find most impressive or unique about this company?

The Customer Data Platform has stood out as an impressive feature. The responsiveness and professionalism of everyone I have ever interacted with has been a most positive experience.

Are there any areas for improvement or something they could have done differently?

At this point I can't think of any improvements or changes.