WebFX

BACKGROUND

Please describe your company and position.

 I am the Senior Creative Manager of a manufacturing company 

Describe what your company does in a single sentence.

We manufacture end of line strapping and wrapping systems  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• New website creation
• Optimize SEO
• Paid Google Ads and Management
• Paid Social media Ads and Management

SOLUTION

How did you find WebFX?

Clutch Site

Why did you select WebFX over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WebFX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WebFX continues to partner with us on an ongoing basis. Key deliverables include but not limited to: 

• web development
• web design
• SEO
• PPC
• Consultation
• Email Marketing
• Paid social media ads and management 
• ongoing web optimizations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great communication across the team and analytics and insights into how the website is performing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire team at webFX are really good communicators and receive feedback well. They are always willing to hear us out and come to us with solutions. We have never had a problem with time management, and their response has always been prompt. 

Projects are managed in a professional and organized manner that puts us at instant ease. Our project manager is always available when we have specific questions and requests, and we have regular monthly meetings to keep us all on the same page and digest the previous months' analytics/insights/progress. Action items are always in view for everyone, and goals are regularly achieved on time. If something unexpected crops up, we are informed, and a new action plan is set in place.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am always impressed by the knowledge the entre team has. You can tell there is a culture of learning and an attitude to gaining and sharing experiences to benefit all. Anyone we have worked with is always willing to learn something new. WebFX's biggest asset is that they continue to seek out the latest and greatest, and are able to take on increasingly diverse tasks/projects within web development, marketing and all that intails. A one-stop shop, so to speak.

Are there any areas for improvement or something WebFX could have done differently?

I think it would be of great value if the team were able to take on more globally-minded projects. They are great when it comes to within the USA, But were not able to help us out with a global website this time around.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Portadam

Describe what your company does in a single sentence.

Experts in temporary cofferdams, temporary water storage and temporary flood protection.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Website redesign with enhanced UX
• SEO

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Rea-world references

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Custom WordPress Website Redesign Planning and Project Management:

• Information architecture, requirements analysis, site planning, project plan and project management
• Kickoff teleconference to establish sitemap and content flow
• User interface design strategy and layout of website sitemap
• Up to 100 static web pages Design Elements
• Creation of two prototype mock-ups for home page based on client direction and web strategy
  • Refinements to selected home page prototype
• Creation of up to 3 inner page prototypes 
  • Refinements to inner page prototypes
• Up to 3 interactive site elements 
  • Homepage slider, carousel, lightbox, parallax scrolling, expandable content, customized Google Map, image hover effects, tooltips, expandable quick contact form or video background 
  • Up to 10 hours included for these items
• Branding is needed to begin the design process 
  • Changes to branding after prototype creation/during the build would be completed billable at a rate of $150/hour 
  • Changes to branding will impact the timeline. Updated timeline will be provided by the project manager 

Responsive Design:

• Framework will support optimum viewing on all standard devices 
  • Building and designing in a fluid grid follows Google's best practices for responsive designs 
  • Fluid grid: 
    • Uses relative units like percentages instead of fixed-width units like pixels
    • Uses media queries to modify the design in ways that suit different screen sizes 
    • A fluid grid is ideal for creating a consistent user experience, as mobile users do not want to see pared down content, they just want to see content displayed in a better way
• Tablet prototypes
  • tablet prototype will be based on approved home page prototype 
  • Refinements to tablet homepage prototype 
  • Creation of one homepage prototype for tablet device 
  • Creation on one inner page prototype for tablet device
• Mobile Prototypes 
  • Mobile prototype will be based on approved home page prototype 
  • Refinements to mobile design prototype 
  • Creation of one prototype mock up for mobile device (based on approved home page prototype) 
  • Creation of one inner page prototype for mobile device
• Navigation of website changes on a mobile device, tablet device, etc.
• Responsive typography used
• Calls to action will shift/prioritize based on user's device o WebFX will analyze Google Analytics traffic to determine proper calls to action on mobile and tablet devices
• Pages will be programmed to maximize load speed
• Site will be stress tested using loadimpact.com 

Content:

• All content for the site provided by the client 
  • Creation of copy outside of the scope of this project unless it has been scoped out as part of the SEO optimization
• Existing website content will be moved over to the new website during the redesign process 
  • If new or additional content is needed, this will be added to the website post-launch

Standard Blog:

• Wordpress blog module installation
• Design will match the existing website (no prototype included)
• Information architecture
• Prevention of duplicate content
• Set up of blog search
• Creation of pagination
• Includes post archive
• Plugins: Up to 4 SEO plugins
• Limited to WordPress technical tweaks
• Functionality set up to require post comment approval before publishing
• Import of existing blog posts and categories (if applicable) 

Misc. Elements:

• Photo/Video Galleries 
  • Including up to 50 photos and videos initially. The client can add unlimited photos and videos after launch.
  • Up to 2 galleries are included. Ability to set up multiple galleries after launch 
  • Photos can be tagged into multiple categories or galleries. Up to 5 categories included. More categories may be added after launch. 
  • Clicking an image thumbnail opens it in a full[1]size lightbox where the user can click through a slider of the images and/or videos in that gallery or category 
  • Ability to add captions and titles to images/videos 
  • Videos/images may be intermixed in gallery layout 
  • Clients have the ability to order media in a custom order 
  • Ability to change the layout to a grid layout or a staggered "masonry" layout on an options page 
  • Gallery will be styled to match the website design 
  • For optimal site performance, images need to be optimized by size or format
• Library/Newsroom Template 
  • Template will match the redesign website
• No prototype included 
  • Ability to add image for each resource
  • Ability to link resource to PDF or innerpage on the site
• Gated Resource Section
  • Allows your clients to access private pages on the site via a unique username/password 
  • When a new user registers/logins in, they will see webpages that unregistered users cannot 
  • Username/password page prototype (very minimal design; will match form styling) 
  • Pages that registered users will see will match the client's main website; no additional styling/design time is included 
  • Exception: Creation of sub-navigation (if necessary) to allow users to navigate through members-only pages
• Setup of Google Analytics website tracking code, statistics, reporting and metrics 
  • Setup of goals to track mobile and tablet viewers
• Mega menu navigation (if desired) 
  • Up to 6 navigation panels with 2-4 rows per panel and up to 60 total menu items 
  • One widget can be included in each panel (ex. featured product, call to action, contact information, etc.)
  • Navigation can include a mix of mega menu panels and basic dropdowns
• Facebook posts or Twitter tweet feeds integrated into website (if desired)
• Social Media linking to Facebook, Twitter, YouTube, Instagram and LinkedIn
• Newsletter signup (if newsletter desired)
• Testimonials module and scroller (if desired) 
  • Client can add unlimited after launch
• Contact forms will be setup to email an individual (or group of individuals) directly using PHP mailer
• Salesforce Integration 
  • Recreate 3 forms total in CF7 
  • Map all forms to Salesforce and test 
  • Quote doesn't include changes to the forms 
  • Styling will match the redesigned site
• All contact forms are setup for conversion tracking
• All contact forms will be stored in MarketingCloudFX for lead analysis
• A CAPTCHA will be implemented to reduce spam 

Content Management System:

• Use of WordPress CMS
• Secure online web-based administration with secure backend login
• Completely online HTML WYSIWYG Editing (What You See Is What You Get) to markup page content w/ ability to embed YouTube videos
• Upload images, flash, video, or documents directly into your content
• Image manager and ability to add news feed
• Ability to Add/Edit/Remove web pages or web page content
• Setup of templates for website front end aesthetics
• Website previews and HTML code view availability
• CMS custom page types
• Setup of XML sitemaps for faster search engine indexation
• Administrator and user CMS management documentation
• 2 hours training on CMS administration included
• Software License: Open source - No current or future software license cost 

Website Launch:

• Testing and deployment
• 15 days of post-launch support included

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Project schedule was better than estimated for each set of deliverables. Website is functioning as expected.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their process is very systemetized and the dedicated project manager and account manager were always prompt to respond.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with the depth and expertise of their team members. How they are very up-to-date on the latest technologies, algorithms and trends.

Are there any areas for improvement or something WebFX could have done differently?

Assigning a team member who resides several time zones away is not optimal. They were accommodating to our schedule but it there was a lag in communications at times.

BACKGROUND

Please describe your company and position.

I am the VP, Marketing Communications of a software company

Describe what your company does in a single sentence.

We provide customer experience management solutions including billing and payments, mapping, mobile apps, proactive communications, and AI solutions to some of the largest utility, insurance, and government entities across North America.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase web traffic from key vertical industries
• Increase organic share of voice versus competitors
• Increase qualified sales opportunities from the website

SOLUTION

How did you find WebFX?

Referral

Why did you select WebFX over others?

• High ratings
• Great culture fit
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

We are engaged with WebFX for PPC activities including Google Ad management, retargeting, and ABM ads and for SEO activities including techical SEO, link building, and copywriting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Traffic is up for key industries by 95% YoY
• Qualified demo requests are up 45% Y0Y

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project manager, Carly, is phenomenal. She takes the time to explain everything they are doing and let's us know when there are actions for us. She is extremely responsive and knowledgable.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is amazing to work with. They are a wonderful partner.

Are there any areas for improvement or something WebFX could have done differently?

They have so many tools at our disposal in their platform that it can difficult to know where to start. It would be nice if that was more user friendly. However, the team is always available to help point us in the right direction.

BACKGROUND

Please describe your company and position.

I am the Digital Strategist of an engineering company

Describe what your company does in a single sentence.

Our company manufactures remotely operated vehicles (ROVs) for underwater exploration and inspection.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Improve Analytics & Tracking
• Increase SEO Leads
• Increase PPC Leads

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Market Research and Analysis: Conduct a comprehensive analysis of the underwater exploration and ROV industry to identify target audiences, competitors, and market trends. 
• Digital Strategy Development: Develop a digital marketing strategy tailored to our company's specific goals and budget. 
• Search Engine Optimization (SEO): Optimize the website for search engines to improve organic visibility. Keyword research and on-page optimization. Monitoring and reporting on SEO performance. 
• Content Marketing: Assist with research on high-quality, engaging content relevant to underwater exploration and ROVs, including blog posts, articles, videos, and infographics. Content calendar and publication schedule. 
• Paid Advertising (PPC): Plan and manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads and Bing Ads. Keyword research, ad copy creation, and budget management. 
• Analytics and Reporting: Regularly monitor website and campaign performance using tools like Google Analytics. Provide detailed reports with insights and recommendations. 
• Conversion Rate Optimization (CRO): Optimize landing pages and user journeys to improve conversion rates. A/B testing and analysis of conversion data. 
• Key Deliverables: Monthly progress reports, including website analytics, campaign performance, and key performance indicators (KPIs). Executed PPC campaigns with performance data. SEO optimization reports and keyword ranking updates. Conversion rate optimization recommendations. Updated digital marketing strategy based on evolving goals and market conditions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Website Traffic: A noticeable increase in organic and referral website traffic over time, indicating improved online visibility. 
• Lead Generation and Conversion Rates: A rise in the number of high-quality leads acquired through the website, along with improvements in conversion rates on landing pages or contact forms. 
• Revenue Growth: An increase in sales and revenue directly attributed to digital marketing efforts, including campaign-driven sales. 
• Keyword Ranking Improvements: Enhanced search engine rankings for targeted keywords, leading to more organic traffic from search engines. 
• Click-Through Rates (CTR) and Ad Performance: Improved click-through rates and ad performance in pay-per-click (PPC) campaigns, leading to more cost-effective advertising.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WEBFX's project management was particularly impressive. They provided us with a well-defined project plan, which included timelines for each aspect of our digital marketing campaign. This clarity allowed us to have a clear understanding of what to expect and when. We found their adherence to deadlines to be reliable and dependable, which helped us stay on track with our marketing initiatives. Moreover, WEBFX was highly responsive to our needs. 

They maintained open lines of communication throughout the project, formally meeting on a monthly basis with email correspondence in between, promptly addressing any questions or concerns that arose. Their team was accessible and approachable, making it easy to discuss strategy adjustments, campaign performance, and any specific requirements we had.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What we found most impressive and unique about WebFX is their remarkable ability to comprehend the intricacies of our complex industry in a niche market of underwater exploration and remotely operated vehicles (ROVs). Even more impressive was their agility in adjusting strategies on short notice. 

WEBFX's team was not only adaptable but also proactive in responding to these changes. They would swiftly modify campaigns and strategies to stay aligned with our needs and the dynamic nature of our industry.

Are there any areas for improvement or something WebFX could have done differently?

At this time, I'm genuinely satisfied with WEBFX's services, and I can't think of any areas for improvement or anything they could have done differently. The open communication and performance of their team has continuously impressed us time after time.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of GrandView Aviation

Describe what your company does in a single sentence.

GrandView Aviation is a part 135 Charter Operator offering private flights for customers on our own fleet of super light jets, from 11 bases coast to coast.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Build a new website and digital marketing strategy to support our new GrandView Transplant brand
• Help our company engage with target audiences in our two verticals - luxury charter and transplant transportation
• Create and execute a robust digital marketing strategy for our private charter organization

SOLUTION

How did you find WebFX?

Our previous CEO found the company

Why did you select WebFX over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Too much to detail. Basically all digital strategies including website development, SEO,PPC, Salesforce integration, Social Media, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

lead generation - quantity & quality, SEO, google ranking, optimized PPC rates, site traffic, etc.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects always delivered on time, and all account execs report extensively but more importantly, treat our company as if it were their own, proactively offering suggestions often.

What was your primary form of communication with WebFX?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am continually impressed with the talent of the entire team and the proactive recommendations to help grow our business. I can't speak highly enough about our relationship, and would be happy to act as a referral if every asked. I have been Marketing Director at many companies in my 40+ year career and this agency ranks at the very top!!!

Are there any areas for improvement or something WebFX could have done differently?

No improvements ever necessary when you are at the top of your game!!!

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Manager of a construction company

Describe what your company does in a single sentence.

We are a specialized insulation distributor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Improve keyword optimization
• Increase web traffic
• Increase site conversions

SOLUTION

How did you find WebFX?

Referral

Why did you select WebFX over others?

Referred to me

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Executed on localized search optimization for all branch locations. 
• Developed and published multiple long form content pieces with graphics to improve SEO and keyword ranking. 
• Ongoing improvements to PPC campaigns, including A/B testing, geographic optimization based on past performance, and tailoring copy to improve click through rate, resulting CTR of over 5%

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved web traffic across multiple webpages. 
• Improved PPC results across multiple websites. 
• Improved conversions across multiple webpages. 
• Increased number of keyword rankings across multiple websites.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team I have worked with at WebFX (Shannon and Alyssa) have been excellent communicators and trustworthy partners in strategy and execution. They have anticipated my needs, offered solutions and tools to increase my small team's bandwidth, and supported troubleshooting whenever it's been needed.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They cross disciplinary expertise. My account manager might not know exactly how to do something, but someone they work with does or knows the answer. They have been excellent at leveraging the wealth of knowledge and expertise that WebFX has across their team members.

Are there any areas for improvement or something WebFX could have done differently?

My only suggestion would be to maybe have a bank of training resources for the wide range of tools WebFX offers. There's so much WebFX can do and I love the live trainings they offer, but sometimes it could be useful to have recording trainings that can be accessed on demand.

BACKGROUND

Please describe your company and position.

I'm an executive of Abby's One True Gift Adoptions

Describe what your company does in a single sentence.

We are a domestic child placing adoption agaency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Build upon our google ads ROI
• Improve our organic search presence
• Redesign our webiste for optimize ROI

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WebFX provided an updated visual and behind-the-scenes functionality website for our company. They integrated online form submission as well as functionality that improved our interaction with clients via chat on online methods. Additionally, they strategized and implemented an SEO strategy to drive more clients to our site organically. Lastly, they improved the ROI on our paid advertising via Google Ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They were able to lower our Cost Per Click in Google Ads from $25 PPC to $5 PPC. This worked very well for Google Ads ROI. They have a fantastic team that understands the Google Ads subspace and is able to create competitive online ads. We have seen improvements in our website’s organic presence. The visual aspects of the redesign on our website are very current with the client demographic we are hoping to attract.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were spot on every time. Very responsive in information and timing. Via video chat, , phone conversations, email, texting, we were able to walk through the process seamlessly.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I find them to be very informative and workable. Never felt like I wasn’t the priority. Fantastic interactions every time

Are there any areas for improvement or something WebFX could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Operations of a nonprofit company

Describe what your company does in a single sentence.

We are an inclusive Christian church located in downtown New York City.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase our membership
• Help deliver our message online
• Find like minded people of faith.

SOLUTION

How did you find WebFX?

Referral

Why did you select WebFX over others?

Referred to me

How many teammates from WebFX were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Optimize search on line to reach like-minded people looking for a church.
• Increase attendance.
• Reach those are are remotely interested in our message.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Physical attendance increased. Increased views to our You Tube Channel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Paul at WebFx consistently met all deadlines. He was available to discuss any questions we may have had regarding our online marketing and discussing our demographic reach.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Since we are church, this was unknown territory for a SEO company. WebFx did not give up or relegate us to a side project. They worked really hard to find opportunities for us. We see the results when new people find us and let us know that it was via online search. WebFX has been willing to learn how we want to be advertised and doesn't make any assumptions on why we wanted the messaging.

Are there any areas for improvement or something WebFX could have done differently?

WebFX is the second SEO firm that we have tried and they have the resources that smaller shops do not have. I cannot think of anything they could have done differently.

BACKGROUND

Please describe your company and position.

I am the Office Manager of a screen rooms construction company

Describe what your company does in a single sentence.

We build sunrooms, patio enclosures and screen rooms.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase leads
• Improve our google position

SOLUTION

How did you find WebFX?

I knew someone there

Why did you select WebFX over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

WebFX redesigned our entire website and continues to optimize it through blog posts and reviews of optimum keywords. Through our website, lead generation is a main focus and meet regularly with our internet marketer to make sure we are moving in the right direction with goal at the forefront.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We continually look at leads and appointments that come in through our website or google searches and compare that to previous months and now years as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WebFX continues to be very responsive to our goals and as needed whenever we have questions. Their timely responses have made working with all members of their team helpful. We know they will answer any questions and if someone doesn't know something, they find out and get back to us. Their responsiveness is one of their key strengths.

What was your primary form of communication with WebFX?

In-Person Meeting

What did you find most impressive or unique about this company?

They have a great ability to read the market as it relates to our industry on the internet. They have been extremely valuable in helping us optimize Google to our advantage.

Are there any areas for improvement or something WebFX could have done differently?

While it's great they offer advancement for their employees, we have had several internet marketers and it always takes some time to get into groove with a new person.

UPDATED REVIEW

This review was published on June 4, 2021.

Barb Mills

Office Manager, PASunrooms Inc

Construction

1-10 Employees

Harrisburg, Pennsylvania, United States

$50,000 to $199,999

Aug 2017 - Ongoing

Project summary

WebFX has redesigned the website of a sunroom construction firm; they’ve helped simplify the contact form to attract customers. Now, they provide digital marketing services, including SEO and PPC campaigns.

Feedback summary

The website has successfully helped to attract more customers, and WebFX’s efforts continue to deliver growth through the SEO and PPC campaigns. The team is very professional, responsive, understanding, and helpful. They lead an efficient project management, providing access to useful tools.

BACKGROUND

Introduce your business and what you do there.

I’m the office manager at PASunrooms. We build sunrooms and home additions. We do some commercial, but 90% of what we do is for residential buildings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We had a website for years, but we weren’t really using it. As we began to move more and more into the digital age, we realized that we were missing out on a big chunk of business possibilities.

We started looking around and interviewed several companies to revamp our website and work with us as a digital marketer.

SOLUTION

What was the scope of their involvement?

Initially, we contracted WebFX to redesign our website. We spent several months going back and forth with the sites we had and redesigning them with new pictures, colors, and different things to try to grab people's attention when they land on our website.

The biggest thing about the redesign was the update on our contact form. They made it easier to fill out information so we could follow up and make appointments with people interested in sunrooms. In our old website, we had a contact form but we weren’t getting the information. Some of it was user error because we weren’t as savvy as we should’ve been about how the site worked and how to get information off of it.

WebFX streamlined the process so we could get the information almost immediately when people filled out the contact form. They also worked with us to make the contact form short and simple. Our original one asked too many questions, and we decided that was a turnoff.

When the site went live, we continued to meet with WebFX to analyze the metrics so we could see who was going to our site, if we were reaching the people we wanted, what we could do better, and what changes we needed to make. Now, we use WebFX as our Internet marketer. They’ve developed an SEO strategy and campaign, and a PPC campaign. They do blog pages for us, and they’ve really been making sure that our Internet presence is what it’s supposed to be.

What is the team composition?

For the redesign, we worked with 2–3 people that were part of their design team. They were responsible for taking our input and translating it into the website we wanted. We worked with them for several months, and then we were transferred to an implementation team until the site was up and running. There were probably two people on that team.

Ultimately, we were switched to an Internet marketing team. We had someone assigned to our account, so now we deal with one person on an ongoing basis.

How did you come to work with WebFX?

One of the founders went to college with my daughter, so I knew him before he went to WebFX. I really liked him and thought it was worth a shot because we knew we wanted to go in that direction.

We interviewed several companies, but part of the reason we went with them was that they were predominantly young — most of them were under 30. We were a small company, and we were all over 30, so we wanted to work with a company that really understood Internet marketing and could explain it to us in order to make smart decisions going forward. WebFX was both respectful of what we knew and accommodating to the fact that we had a lot to learn.

How much have you invested with them?

We’ve probably spent between $50,000–$70,000.

What is the status of this engagement?

We started working with them in August 2017, and we have an ongoing partnership.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

First, we basically saw an increase in the number of appointments that were made. When someone called, we made an appointment and asked how they heard about us. More and more, we were hearing customers saying they’d found us through Google or that once they’d found us, they'd filled out the contact form on the website.

We’re still seeing growth through our SEO and PPC campaigns, and WebFX suggests ways to make them better on a regular basis. We continue to spend a significant amount of money every month with them, so it’s important that we still feel that we have a productive partnership.

How did WebFX perform from a project management standpoint?

Overall, I don’t have any complaints. If my Internet marketer doesn’t have the answer to something, they have a whole slew of people behind the scenes, so they can get the answers and then get back to us in a pretty timely fashion.

They’ve been really responsive, and they’re great to work with. Every time we have an idea, they’re very receptive. Even though we’ve been working with them for several years, I don’t feel that we’re on the back burner or that they don’t really care about us anymore.

We meet with them once a month to look at our metrics, fine-tune our strategy, and move forward to make changes. They still seem to be working on our account, so I don’t feel like anything has gotten stale.

We initially met them in person, and then we went to Zoom. They have multiple marketing tools, and we have access through them because they’re linked to our account. We go into the WebFx webpage and there are certain things within their marketing cloud that we can access — performance metrics, different kinds of competitor analysis, and different Google analytics.

What did you find most impressive about them?

It’s probably both their professionalism and their ability to listen to what we want and give us concrete ideas on how to accomplish those goals.

Are there any areas they could improve?

During the design process, we occasionally felt that things were taking longer than they should, but I don’t know if those were unrealistic expectations on our part.

Overall, WebFX has worked really hard to have good communication and give us realistic expectations. I don’t really have negative things to say about them.

Do you have any advice for potential customers?

Whether you go with WebFX or some other company, you need to look at both short and long-term goals and have clear milestones. When we first met with WebFX, they gave us a timeline that marked where we would be by any point in time. We had very concrete goals, and they were good at meeting them.

Therefore, I would encourage someone who was looking at potentially partnering with an Internet company of any kind, to make sure that they have specific goals and they hold the company accountable because it’s really easy to get lost in the shuffle.

Star Ratings

Overall rating: 5

Quality: 5

Cost: 4.5

Schedule: 4.5

Willing to refer: 5

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Refresh LED

Describe what your company does in a single sentence.

We sell, install, and service LED video walls.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Organic Marketing (SEO)
• PPC
• Building brand recognition

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WebFX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The expectation of the project was as follows: 

• Build a stronger organic (SEO) presence to drive more leads and traffic to our website. 
• Review and optimize our PPC (google ads) to generate more leads and drive additional traffic to our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A 150% year-over-year increase in traffic on our website every month. A 40%-60% increase in Lead generation year-over-year every month. A 30%-50% decrease to our CPL for PPC and Organic search.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their projects were laid out on reasonable timelines and expectations were clearly communicated from the start to the end of each project. We were given weekly updates at the beginning of building our SEO which helped us understand and stay in the loop for brand consistency. Overall WebFX held a level of communication that is excellent, which exceeds any standards of expectations.

What was your primary form of communication with Refresh LED?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The attention to detail, communication, and engagement with our brand has far surpassed expectations.

Are there any areas for improvement or something Refresh LED could have done differently?

We once had an issue where our blogs disconnected from our organic traffic on Google. This resulted in a dip in our traffic for a short time period. The fault came from our Web developer making changes without notifying us or WebFX.

However, once WebFX caught the issue and we addressed the situation we were able to make the changes necessary to make sure the issue never happened again. This level of conflict resolution was a Professional standard that went above and beyond our expectations. That being said, we have had no other problems or lack of anything in all areas.