Website Revamp for Luxury Door Hardware Manufacturer
Featured Review-
Web Design Web Development
- Confidential
- Aug. 2025 - Ongoing
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
“Our experience with BlueTuskr has been overwhelmingly positive.”
- Manufacturing
- Manchester, Missouri
- 1-10 Employees
- Online Review
- Verified
BlueTuskr has revamped a website for a luxury door hardware manufacturer. The team manages and optimizes Google Ads campaigns, expands social media marketing, and implements email marketing.
BlueTuskr has helped the client make measurable progress in direct-to-consumer performance and reach new customer markets. The team has improved the website's usability, introduced custom product sizing functionality, and expanded commercial business capabilities.
BACKGROUND
Introduce your business and what you do there.
I'm the Co-Founder and COO of Deck the Door Decor, a family-owned and operated American manufacturing company specializing in premium decorative and protective door hardware. We design and manufacture a wide range of products, including traditional and custom-engraved door kick plates, patented Dog Scratch Protection Plates, and architectural door hardware for residential and commercial applications. Proudly manufactured in the USA, our products combine durability, functionality, and elevated design, with customizable sizes, finishes, engraving, and mounting options. We serve homeowners, businesses, contractors, and commercial customers through our direct-to-consumer website, major online marketplaces, and growing wholesale and trade partnerships. As a small, family-run business, we take pride in American craftsmanship, product innovation, and delivering a premium customer experience.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with BlueTuskr?
We needed help increasing our direct site sales, revamping our website to be more user-friendly, managing Google Ads, and expanding to social media and email marketing.
SOLUTION
What was the scope of their involvement?
BlueTuskr has revamped our website, focusing on improving the customer experience, simplifying navigation, reducing bounce rates, and increasing direct-site conversions. One of the most valuable improvements has been implementing custom product sizing options, allowing customers to easily configure and purchase door hardware tailored to their specific needs.BlueTuskr has also developed our commercial and B2B business applications, expanding our website's capabilities to better serve contractors, businesses, and wholesale customers.On the marketing side, BlueTuskr manages and optimizes our Google Ads campaigns, develops creative assets and advertising tailored to our different customer audiences, expands our social media marketing presence, and implements email marketing and customer retention strategies.
What is the team composition?
We work with 2–5 teammates from BlueTuskr.
How did you come to work with BlueTuskr?
Someone referred BlueTuskr to me. I chose them over other options because they had high ratings, were a great culture fit, offered good value for the cost, and aligned with our company values. Additionally, they understood our brand needs.
What is the status of this engagement?
We started working with BlueTuskr in August 2025, and our engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
BlueTuskr has helped us make measurable progress in both our direct-to-consumer performance and our ability to reach new customer markets. One particularly encouraging result has been a 44% increase in average order value, growing from $131.80 to $189.85.Our Google Ads campaigns have achieved a 3.36x return on ad spend (ROAS), with branded search reaching 4.48x ROAS. Their targeted campaigns have also helped us expand into new audiences, including our officially licensed collegiate products, which achieved 12.24x ROAS during a recent reporting period, and our commercial B2B campaigns, which generated 3.87x ROAS.Moreover, BlueTuskr has improved our website's usability, introduced custom product sizing functionality, and expanded our commercial business capabilities. These improvements have strengthened the foundation for continued growth and created a more streamlined shopping experience for our customers.They have also established automated email marketing flows and expanded our customer retention efforts, giving us additional opportunities to engage customers beyond their initial purchase.Since partnering with BlueTuskr, we've experienced substantial growth in our direct-to-consumer business, which has been one of our most important strategic objectives. Our Shopify analytics show a 300% increase in online store sales, reaching approximately $140,700, alongside a 158% increase in website traffic to more than 202,000 sessions. Our website conversion rate has improved by 68%, and completed checkouts have increased by 333%.As a manufacturer selling through multiple channels, one of our primary strategic goals has been to reduce our reliance on Amazon and build a stronger, more sustainable business through our own website. BlueTuskr has been instrumental in helping us work toward that goal. Through website improvements, custom sizing capabilities, targeted advertising, and expanded marketing efforts, they've helped us strengthen our direct sales channel and create a better overall customer experience.Beyond the immediate sales results, their work has helped us establish a foundation for long-term growth, greater control over our customer relationships, and opportunities to expand our commercial and wholesale business. For us, that shift toward a stronger, more independent direct-sales business has been the most meaningful outcome of our partnership.Moreover, we appreciate BlueTuskr's commitment to tracking performance and communicating results transparently. They celebrate the wins, openly address areas that need improvement, and consistently bring actionable recommendations to our weekly meetings. That level of accountability has been just as valuable as the measurable results themselves.
How did BlueTuskr perform from a project management standpoint?
BlueTuskr's project management has been exceptional. They consistently deliver on time, communicate proactively, and keep projects moving forward with clear expectations and accountability.We receive detailed weekly performance reports, participate in regular live meetings, and have open lines of communication with their team whenever questions or new opportunities arise. They are incredibly responsive, organized, and adaptable as our business needs evolve.What we appreciate most is that we never feel like we're chasing updates or managing an outside agency. BlueTuskr's team takes ownership of projects, follows through on commitments, and genuinely operates as an extension of our own team. Their reliability and consistent communication have made the entire partnership seamless and enjoyable.
What did you find most impressive about them?
What has impressed us most about BlueTuskr is their ability to truly understand our unique product niche and the needs of our small, family-run manufacturing business.We've worked with marketing agencies in the past that struggled to understand our products, our customers, and the markets we serve. Too often, the approach felt like simply throwing money at advertising campaigns without a clear understanding of what would actually work for our business.BlueTuskr has been a completely different experience. They take the time to understand our brand, our customer audiences, and our business objectives, then develop thoughtful strategies and execute them effectively across website development, paid advertising, and retention marketing. They recognize that every marketing dollar matters to a small business and treat our investment with the same care and consideration we do.That culture starts at the top. From our very first conversations, Andrew (CEO) struck us as straightforward, genuine, and down-to-earth. Over time, it has become clear that he has built a team of like-minded professionals who share those same values.We have been especially grateful for Enrique's (Senior Account Manager) exceptional account management and Gage's (Director of Development) leadership in development. Both have demonstrated genuine dedication, responsiveness, and a willingness to go above and beyond to help our business succeed.Perhaps most importantly, BlueTuskr makes us feel valued not just as a client, but as business owners and people. They understand the challenges and opportunities that come with running a family business, and their commitment feels personal. That combination of expertise, integrity, and genuine partnership is what makes them truly unique.
Are there any areas they could improve?
Our experience with BlueTuskr has been overwhelmingly positive. If there's one area for improvement, it would be communication during internal staffing transitions. We experienced a period of employee turnover where changes in team members could have been communicated more proactively to help ensure a smoother transition.That said, we understand that staffing changes are a normal part of any growing business, and the quality of service and dedication we've experienced from the team has remained exceptional. This has been a relatively minor concern in an otherwise outstanding partnership.
RATINGS
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Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
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Cost
5.0Value / within estimates
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Willing to Refer
5.0NPS