What evidence can you share that demonstrates the impact of the engagement?
When I started, we implemented a zero-mistake tolerance policy. This meant that I couldn’t receive a call from a manager reporting a mistake in their content. In six years, I’ve never received a call from a manager. They’re keen to detail.
It’s important that we promote accurate information because InPulse uses Sony’s and artists’ voices. We give them creative freedom because we trust that their team respects our zero-mistake policy.
When we have specific campaigns, they deliver on engagement, reach, and conversions. They exceed our expectations.
How did InPulse Digital perform from a project management standpoint?
They’ve been splendid about adding resources when we have special events. Their team turns products around in amazing timelines. We work in a different world when it comes to consumption and artists dictate timelines. InPulse is flexible and meets deadlines. Their team will work hard and extra hours to deliver.
What did you find most impressive about them?
We may be using an artist’s voice, so details are important to us. Sony’s the artist’s home, and InPulse has become part of that culture. They respect that home just as they respect their home. As we’re dealing with talent, their attention to detail and warmth are crucial qualities to us.
Are there any areas they could improve?
They improved their graphic design capabilities. In the beginning, they were a little slow to catch up on trends. Their team quickly adapted to industry advancements, which our feedback encouraged. They listened and didn’t hesitate to take our advice and improve.
Do you have any advice for potential customers?
Sit down and talk with them to pick their brain. Challenge them to bring new ideas to the table. Push them to the limit and they’ll deliver.