Human Digital

Please describe your company and your position there.

We are a manufacturing and wholesale distribution company with locations in New Zealand, USA & UK. We manufacture a single product in multiple sizes with a range of additional accessories. I am the CEO/President.

For what projects/services did your company hire Human Digital?

We are a 30+ year old company and have still been operating using the same logo and branding since establishment. This also includes the website which was very information heavy and still operated off an old html format and was not a secure site. We were looking for a brand that better represented our current product mix and our global operations rather than being so New Zealand focused.

How did you select this vendor and what were the deciding factors?

We were looking for a company which understood our brief and shared our design aesthetic, but who also had the skills and experience to help undertake a deeper dive into both internal and external stakeholders views and requirements of what would be the most beneficial approach going forward. Human Digital were closely aligned in this vision.

Describe the project in detail and walk through the stages of the project.

This was essentially 2 projects in 1. The first project was the rebranding of our business which started with an exploratory process of reviewing how we saw our business internally, but also interviewing external stakeholders to see how these views aligned with reality. Human Digital undertook development of the questionnaire and collating results to help shape the brand and then came up with several design options including logo, font, colour and design.

Once this had been finalised we start the new website development. Throughout the process we had weekly check in meetings to cover off all developments over the previous week and obtain feedback and shape the week ahead.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 4 people from there team, 1 Account/Project Manager, 1 Creative, 1 Digital Designer and 1 Technical Design

Can you share any outcomes from the project that demonstrate progress or success?

They delivered a new brand incl Logos, colour schemes, marketing and packaging materials and design aesthetics to be used towards images and video content. A new website was also created that is both PC & device friendly that is modern and easy to use.

How effective was the workflow between your team and theirs?

Regular weekly check-ins made the process very smooth and ensured good communication of what was needed from both parties, what delivery dates would be, and to-do lists for the week ahead.

What did you find most impressive or unique about this company?

Frequent contact and discussions to ensure briefs were being met and queries were being resolved quickly to ensure delivery times could be met. Early notifications of any delays etc so we were all on the same page about delivery timelines. They spent time understanding our business and what would be most beneficial for us going forward, as well as trying to uncover other tools that could benefit us that weren't necessarily included as part of the brief.

Are there any areas for improvement or something they could have done differently?

A few glitches are always to be expected when implementing something of this scale with multiple updates required so while a negative response times were always fast and efficient to rectify.

Introduce your business and what you do there.

I’m the director of Dynamo Athletic. We’re a strength and conditioning facility for teenagers and adolescents in Sydney.

What challenge were you trying to address with Human Digital?

We basically needed to create an online presence. Although we had social media accounts, I wasn’t focused on them. We also had a basic Squarespace website that a friend built. I wanted a professional website and as I had little knowledge in that field, I wanted to work with an expert.

What was the scope of their involvement?

Human Digital built a website that integrates with our app. After COVID, we had to check the number of members in the gym every hour. We had an app that members used to book into sessions, and Human digital connected it with the new website. They also built e-commerce capabilities into the site. Their team hosts the website and provides monthly maintenance.

What is the team composition?

I only interacted with Ben (Design Director), but he had other team members working on my website.

How did you come to work with Human Digital?

My partner previously engaged Human Digital to build a website for her company. She highly recommended them. I gave Ben a call, and we hit it off. I felt comfortable discussing my ideas with him from day one.

How much have you invested with them?

The project cost less than $5,000.

What is the status of this engagement?

We worked on this project between June–October 2020.

What evidence can you share that demonstrates the impact of the engagement? 

I was absolutely blown away by the project’s cost because I have friends in business who spent significantly more on their websites. I was impressed by how Ben attended to all of my ideas. I felt comfortable working with him because he didn’t use jargon or make me feel stupid. I had a really positive experience.

How did Human Digital perform from a project management standpoint?

Their team provided constant updates about the project through an online whiteboard, Miro. However, I mostly communicated with Ben during our weekly calls and via email. I was impressed by how I was constantly in the loop even though I didn’t have development expertise.

What did you find most impressive about them?

Human Digital was incredibly accommodating. When partnering with an external agency to work on a project for your business, it can be daunting to let go of your ideas. I felt comfortable with Ben the entire time I worked with him. My requests were never a problem or difficult for them to accommodate. 

Are there any areas they could improve?

No, I don’t have any constructive feedback for them. I had an awesome experience.

Introduce your business and what you do there.

I’m the head of marketing and communications for ABB, one of the largest engineering companies in the world. We operate in over 100 countries and have around 150,000 employees. I’m part of our New Zealand team, and I’m responsible for our marketing and communications strategy in this country and the Asia Pacific.

What challenge were you trying to address with Human Digital?

I wasn’t satisfied with our previous digital marketing agency because they weren’t giving us advice on optimizing our campaigns. We needed help in digital marketing. 

What was the scope of their involvement?

Human Digital is helping us with digital and social media marketing. They handle everything — they give us advice on campaign optimization, key messaging, and market positioning. 

Human Digital has integrated our campaigns to a Google dashboard, identifying clicks, impressions, clickthrough rates, and conversions. We study the figures and implement improvements monthly. They’ve also done a detailed report about our competitor landscape and campaign growth.

What is the team composition?

I’ve worked with Ben (Founder & Design Director) and Nick (Digital Marketing Manager), my account manager. Other teammates work behind the scenes, but we only deal with those two.

How did you come to work with Human Digital?

I found them through a Google search. I was looking for a local company to have instant responses and in-person meetings. I got a good feeling right away after speaking with Human Digital — they knew what they were talking about. I also liked their company culture and how they worked with various teams. 

How much have you invested in them?

We’ve invested over $300,000 NZD (approximately $200,00 USD).

What is the status of this engagement?

We’ve started working together in September 2020, and our partnership is ongoing. 

What evidence can you share that demonstrates the impact of the engagement?

Human Digital’s digital marketing activities have achieved a 200% ROI last year. Notably, they’ve helped us secure a $1 million deal with a petrol company. Their efforts have also contributed to various deals and sales-qualified leads. They’ve generated over two million impressions throughout our partnership.

Our teams in Australia, Taiwan, Indonesia, and other countries are also considering to work with Human Digital — that’s a testament to how well they fit in our organization. 

How did Human Digital perform from a project management standpoint?

Human Digital is excellent at project management — I’ve been in the industry for 14 years and never had a better experience. Their communication style is outstanding. We have monthly catch-ups to go through overall campaign results. We also have weekly meetings to discuss tasks for the 20 campaigns we’re running at the moment. 

Human Digital is communicative, responsive, and reliable — I trust them. If I ask them to do something, they will accomplish it within the hour. In particular, Nick is outstanding to work with, and he’s very valuable in this partnership.

We collaborate through emails and Google Docs. We also have a dashboard that contains all the necessary information of our campaigns, which is helpful for me during management meetings. I can easily change details on our ads through a table. Human Digital’s processes are straightforward. 

What did you find most impressive about them?

Nick’s enthusiasm and passion to help us succeed is impressive. He takes ownership of our projects, and he exerts so much effort to help us achieve our goals. 

Human Digital gives us special treatment, and it’s not like we’re just a regular customer — the results speak for themselves. They nurture us, hold our hands when we need explanations, and work hard to hit our targets. They’ve made great strides in helping us improve our organization. 

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

Start working with Human Digital now. I highly recommend them to anyone based on the results of their work, their company culture, and their work approach. 

Introduce your business and what you do there.

I’m the founder of a dance mentoring business. It’s a program for young dancers who are trying to make it in the industry themselves and find their own version of success.

What challenge were you trying to address with Human Digital?

When I first started, there weren’t a lot of businesses offering dance mentorship. I needed an open-minded team to help me with web development and branding.  

What was the scope of their involvement?

It started off as web development. The team really helped me pinpoint what made me different than my competition. They assisted me with branding, color scheme, and the aesthetic that I wanted for the website.

Additionally, they helped me figure out how I would take payments and communicate with interested parties. Because they do a lot of research with competitive brands with other creatives in my field, I was able to develop my brand more.

What is the team composition?

I worked with Ben (Founder & Designer), a web developer, and a copywriter.

How did you come to work with Human Digital?

My brother owns a gym and Human Digital did his website. They delivered a professional website while still including the personal touch of a small business. I felt confident that they’d be able to create something similar for me.

What is the status of this engagement?

We started working together in January 2021, and we launched in April 2021. Our relationship is ongoing with a maintenance agreement.

What evidence can you share that demonstrates the impact of the engagement? 

One of my previous students now books all of her private sessions through my website. It completely streamlined that communication for me. I have three new students that I’ve already started mentoring who all found me through the website. Some of my previous students have reached out to me about working with Human Digital to start their own business as well. 

How did Human Digital perform from a project management standpoint?

Communication was awesome with them. That’s what sold me from the beginning. They’re very personal but super professional. The team always hit deadlines and never canceled meetings. If anything, I was the one that slowed them down at times since there were a lot of questions I didn’t know how to answer.

With every step, they really made me feel comfortable that they were there to support me but not in a pushy way. There was one moment where I felt overwhelmed during the process and I wasn’t sure that the website was going in the direction that I wanted. Straightaway, I decided I needed to pause for a moment because I felt like things were getting lost. Human digital was able to talk me through this and easily figured out the correct solutions to keep going.

What did you find most impressive about them?

Human Digital was able to communicate well with my personal needs. They were able to navigate exactly how I wanted to work. They’re great at creating professional websites with a personal touch.

Are there any areas they could improve?

No, I have no faults with their work. I’m super proud of the website they built. Ben was super accommodating with everything that I wanted and needed.  

Do you have any advice for potential customers?

My advice is to be clear and honest from the get-go about what you want and what you’re dreaming up for your business. The more information you give them about yourself and your experience, the better.

Please describe your company and your position there.

I am the Special Projects Manager at Alspec. Alspec is the market leader in the design and distribution of innovative aluminium systems to the architectural, residential, industrial and home improvement markets. 

For what projects/services did your company hire Human Digital?

A new business unit was created for a completely new product range that didn't fit within Alspec's core business. We needed to create a new website and have a supporting marketing campaign to build brand awareness and ultimately sales.

What were your goals for this project?

We wanted to create a website that was premium in look and feel but simple and easy to navigate. Our goal is to have 1,000 impressions within the first month and 20 inquiries/leads per week from the website.

How did you select Human Digital?

Human Digital was recommended by a colleague. There were two other companies we spoke to. The decision to move forward with Human Digital was because they were proposing more than just building a website, they were proposing to give our customers the best experience when visiting our website.

Describe the project in detail.

The website needed to be launched in four weeks so we wasted no time having a discovery meeting to get us all on the same page. Human Digital then came back with some research findings to ensure our website would stand out among the competition.

A week later we had a design and loose template to work on. The Human Digital team gave us some great recommendations on how best to appeal to our audience. A few weeks later all the content we provided had been uploaded and the website went live.

What was the team composition?

I worked mainly with the Director of Human Digital - Ben. He was my contact throughout the process and I was his contact. This made the process run quite quickly and smoothly as the correspondence from both ends were quick and efficient.

Can you share any outcomes from the project that demonstrate progress or success?

It's only been a couple of months since we launched the website but already we've seen a number of inquires/leads come through the websit and our traffic has increase by 40%. So far we are happy with the results.

How effective was the workflow between your team and theirs?

Ben and I connected via Goggle Meets which worked extremely well. We were able to work around each others busy schedule and still get the job done within the specified timeline.

What did you find most impressive about this company?

We were impressed with the amount of time and effort Human Digital went to get a better understanding of our business. They asked the right questions to ensure they were producing the best website to meet our needs as well as the customer's needs.

It was also great that Human Digital explained every step of their process in detail so that we could understand why they were doing what they did and what the intended outcome would be.

Are there any areas for improvement?

I was very happy with the process and the end result. Human Digital have been fantastic to work with.

Introduce your business and what you do there.

I’m the founder of The Untypical, a small online store that offers custom gift boxes.

What challenge were you trying to address with Human Digital?

We were launching our online business and needed help with web development and design.

What was the scope of their involvement?

Human Digital designed and developed our Shopify site from scratch. We first had a kickoff meeting where we discussed our goals with the team. Afterward, we had another meeting to talk about the design. They took a look at our competitors and their websites and presented their research.

Eventually, they moved on to the development phase. We already had a logo, so they only had to work on the color scheme and other design elements that reflected our brand. Human Digital also optimized the site and conducted user testing. Finally, we launched the website.

What is the team composition?

We worked mainly with the director and their local account manager. Additionally, we talked to the founder, a web developer, and a designer in some of our meetings.

How did you come to work with Human Digital?

We found them online. We found reviews for various companies and reached out to all of them, but we ended up choosing Human Digital after our initial meeting. 

How much have you invested with them?

The project cost $6,000.

What is the status of this engagement?

We worked together from September–November 2021.

What evidence can you share that demonstrates the impact of the engagement?

Human Digital facilitated a really straightforward process. Furthermore, their values aligned with ours, and they truly understood our needs.

How did Human Digital perform from a project management standpoint?

Human Digital stuck to the timeline and budget we set. Their communication skills were good — the team was very open and let us know what they were working on. We used email and Google Meet to communicate, and they were always available for a quick chat if we had any questions. 

What did you find most impressive about them?

Working with Human Digital was really easy. The team was small but very customer-focused, which was essential to us. They provided our customers and us with a great experience. Overall, their values aligned with ours.

Are there any areas they could improve?

No, there’s nothing they could’ve improved.

Do you have any advice for potential customers?

Do your research so you can establish your requirements and the foundation of your project. Present it to Human Digital, and they can take over from there.

Introduce your business and what you do there.

I'm a program director at a worker’s compensation organization in the government sector. We payout claims to workers for any worker who happens to injure themselves during work.

What challenge were you trying to address with Human Digital?

We wanted to introduce a digital payment solution and move away from paper-based invoices. We wanted to alleviate the stress stakeholders had about the payment process.

What was the scope of their involvement?

They were originally employed to be our commercial managers to help with our engagement with an external partner. They helped us understand the requirements, design the future stakes, and ensured that we got a great solution for our customer that was in line with the contract.

They led the business analysis as well as driving some of the process design and interaction, on top of the commercial manager activity. They also worked with stakeholder communication and workshop facilitation around design.

What is the team composition?

We had one main point of contact.

How did you come to work with Human Digital ?

We found them on a consulting platform and it seemed like we could work well together.

How much have you invested with them?    

We've invested $50,000 – $200,000.

What is the status of this engagement?

We began working together in October 2018, and we wrapped up in December 2019.

What evidence can you share that demonstrates the impact of the engagement?

The quality of their delivery was fantastic. Our presentations with our stakeholders were very clean, clear, and crisp. It was commented on and complimented by the business. They were always able to articulate a challenging problem in a clear, helpful way. Their deliverables have been top notch. All of their work was well thought through and they took challenging problems and were able to work their way through the challenging problems.

How did Human Digital perform from a project management standpoint?

They were fantastic. The quality of delivery was fantastic too.

What did you find most impressive about them?

They were very customer focused and worked with us every step of the way to solve the problem.

Are there any areas they could improve?

Sometimes with design people they get caught up with the inspection of things but I've given them that feedback already.

Do you have any advice for potential customers?

My advice is to trust them. They know what they're doing and they'll find you a good solution.

Please describe your company and your position there.

Washtech are the largest manufacturer of commercial dishwashers and glasswashers in Australasia. General Manager

For what projects/services did your company hire Human Digital?

Development of new websites for our local and international markets (complete), along with the development of a new eCommerce platform for our B2B spare parts and accessory sales (in progress).

What were your goals for this project?

Improve both the look and feel of our online presence for our end customers, and improve the functionality and usability of our B2B webstore for our key business customers.

How did you select this vendor?

I've worked with Ben in the past and trust his ability to be able to add value and deliver great outcomes. He hasn't let us down, with the new websites exceeding both our expectations along with those of our key stakeholders.

Describe the project and the services they provided in detail.

Complete redevelopment of our websites including the selection of Shopify as the optimal platform for what we were looking to achieve, design of the look and feel, along with delivery and fine tuning of the final product.

What was the team composition?

Ben personally worked closely with our IT and Marketing Managers to understand our key requirements, validate work being completed, and to keep them advised of progress. He managed all his resources behind the scenes, so from our perspective it was a seamless and very consistent process.

Can you share any information that demonstrates the impact that this project has had on your business?

With the sites only launched recently, the primary source of feedback so far as been directly from Australasian dealers and foodservice consultants. In both cases, this has been overwhelmingly positive, with an improved brand perception being achieved in the market as a result.

How was project management arranged and how effective was it?

Comprehensive project plan was provided to begin with, meetings held with my team no less than weekly, with more frequent project management through Trello.

What did you find most impressive about this company?

The final product was delivered on time and on budget. 

Are there any areas for improvement?

None that come to mind.

Introduce your business and what you do there.

I’m the director of a multinational IT consulting company.

What challenge were you trying to address with Human Digital?

We wanted to have an external-facing website that promotes our competency area.

What was the scope of their involvement?

The key deliverable for this project was the CMS-coded website that presents our company and what we do to prospective clients.

The platform also contains products we’ve built and how people can get in touch with us for partnerships and career opportunities. 

What is the team composition?

We mainly worked with Daan (Director & Australian Account Manager) and a web developer.

How did you come to work with Human Digital?

We came across Human Digital through word-of-mouth referral.

How much have you invested with them?

We invested about $15,000 AUD (approximately $10,600 USD).

What is the status of this engagement?

We worked together from December 2021–June 2022.

What evidence can you share that demonstrates the impact of the engagement?

Feedback from our leadership team and the internal staff was very positive.

How did Human Digital perform from a project management standpoint?

They performed well from a project management perspective, and we typically communicated through video calls and team meetings.

What did you find most impressive about them?

We were very impressed with their responsiveness and deep understanding of our business challenges. They guided us through some of our ideas to see what was suitable for the website.

Are there any areas they could improve?

There’s nothing they need to improve on and we’re looking forward to working with them again on the next iteration.

Do you have any advice for potential customers?

I would advise you to have a clear vision and idea of the scope you want to deliver.

Please describe your company and your position there.

we are a boutique and niche high end restaurant and cocktail lounge in te awamutu, in the waikato area servicing the local town, and greater waikato region. i am the director of the company and manage the premises on a day to day basis.

For what projects/services did your company hire Human Digital, and what were your goals?

our website was originally created by myself during covid lockdown using a template, we quickly realised that although the website served its purpose which was to take online bookings, it didnt reflect our luxurious brand and secrecy we are about. we hired Human Digital to design a custom website for us that reflected our brand, what we are about and also keeping in mind that im not that tech saavy so it needs to be easy to access and modify. our goals was to have a clear distinction of our brand, look and feel on the website, along with being able to capture customers easier and have better SEO optimization to appear easily for customers.

How did you select this vendor and what were the deciding factors?

Human digital (Ben) and the whole team really understood the brand really well and was able to articulate that vision into a reality.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

we had a meeting where Human digital really listen, we had multiple meeting and lots of customer research done, and all of this was done in the background with the team coming to us and letting us know what they are doing.

How many people from the vendor's team worked with you, and what were their positions?

i know we worked with ben, a person in australia and a person in new zealand somewhere. all remotely. ben was our point of contact.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

we saw a tremendous amount more people engaging with the website, people consistently comment on how nice it looks and we always get bookings forms coming in.

Describe their project management style, including communication tools and timeliness.

we are always kept in the loop of where the project was, we were given updates regularly and they project was finished on time if not earlier.

What did you find most impressive or unique about this company?

They really listened and understood our needs. it wasnt just a person who builds websites and charges you for it, there was a genuine human element which in my industry is huge.

Are there any areas for improvement or something they could have done differently?

non to note