Strategy and design for business

We are a digital consultancy working collaboratively with clients in Australia and New Zealand to develop and execute digital strategies that deliver tangible outcomes.

Human Digital was founded by Ben van Rooy, a digital strategist and designer with over 15 years’ experience leading teams and solving problems for businesses across the globe.

$100 - $149 / hr
2 - 9
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Auckland, New Zealand
other locations


Key clients: 

- Washtech

- icare 


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Web and E-Commerce Dev for Dishwasher Manufacturer

"The final product was delivered on time and on budget."

Willing to refer: 
The Project
$10,000 to $49,999
Feb. 2019 - Ongoing
Project summary: 

Human Digital developed websites for a commercial dishwashers and glasswashers manufacturer. This included a local and international markets website and an e-commerce site, which is still in development.

The Reviewer
51-200 Employees
Auckland, New Zealand
Michael Brent
General Manager, Washtech Limited
The Review
Feedback summary: 

The website has received overwhelmingly positive feedback from Australasian dealers and foodservice consultants. Human Digital provides a comprehensive project plan and holds regular meetings. 

The client submitted this review online.


Please describe your company and your position there.

Washtech are the largest manufacturer of commercial dishwashers and glasswashers in Australasia. General Manager


For what projects/services did your company hire Human Digital?

Development of new websites for our local and international markets (complete), along with the development of a new eCommerce platform for our B2B spare parts and accessory sales (in progress).

What were your goals for this project?

Improve both the look and feel of our online presence for our end customers, and improve the functionality and usability of our B2B webstore for our key business customers.


How did you select this vendor?

I've worked with Ben in the past and trust his ability to be able to add value and deliver great outcomes. He hasn't let us down, with the new websites exceeding both our expectations along with those of our key stakeholders.

Describe the project and the services they provided in detail.

Complete redevelopment of our websites including the selection of Shopify as the optimal platform for what we were looking to achieve, design of the look and feel, along with delivery and fine tuning of the final product.

What was the team composition?

Ben personally worked closely with our IT and Marketing Managers to understand our key requirements, validate work being completed, and to keep them advised of progress. He managed all his resources behind the scenes, so from our perspective it was a seamless and very consistent process.


Can you share any information that demonstrates the impact that this project has had on your business?

With the sites only launched recently, the primary source of feedback so far as been directly from Australasian dealers and foodservice consultants. In both cases, this has been overwhelmingly positive, with an improved brand perception being achieved in the market as a result.

How was project management arranged and how effective was it?

Comprehensive project plan was provided to begin with, meetings held with my team no less than weekly, with more frequent project management through Trello.

What did you find most impressive about this company?

The final product was delivered on time and on budget. 

Are there any areas for improvement?

None that come to mind.

Overall Score Great process and results, highly recommend
  • 5.0 Scheduling
    Ben worked closely with both my IT Manager and Marketing Manager, who were both very happy with the process followed and net results.
  • 5.0 Cost
    Value / within estimates
    Exceptional value for money
  • 5.0 Quality
    Service & deliverables
    Very happy with the quality.
  • 5.0 NPS
    Willing to refer
    Definitely and already have - both friends and business colleagues