Acadia

BACKGROUND

Introduce your business and what you do there.

I am the director of marketing and events of a residential development in Fayetteville, Georgia called Pinewood Forest. We are building a small town of around 700 homes completely from the ground up.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Imagine Media?

We were looking for someone to run social media and marketing services on our Instagram and Facebook pages. Knowing that in 2019, most people are engaging with social media, we decided we really wanted to ramp up our social media engagement.

SOLUTION

What was the scope of their involvement?

We had all of our infrastructure established and were starting to sell homes and bring this community to life, so in January 2019 we engaged with Imagine Media to tell that story. They took over our social media marketing strategy completely, not only managing posts but also helping develop that strategy and create content. They do analysis on all of our pages and provide monthly reports on where we’d increased in following and where we could still improve.

They’re really a turnkey service for us. They come on-site once a month and take images and videos from all different angles of what we are doing at Pinewood Forest. They turn the visual content they create into posts, and we approve everything for voice and little things, but they monitor the page, respond to comments, and handle almost everything without us needing to worry about it at all. Their team also recently took over our YouTube landing page to run a video series on that platform as well.

What is the team composition?

I interact with about five people from their team. I have one project manager named Cat (Digital Manager, Imagine Media) who is awesome. Any issue that I have I can take directly to her and she will handle the dissemination of that information to the various members of her team. I do coordinate with other members for photo or video shoots, and I get regular communication from the founder who acts in a sort of oversight role, but having one main point of contact is incredibly helpful.

How did you come to work with Imagine Media?

They were actually recommended to me from another contractor that was helping me with our geo-tracking. We reached out to them and really connected with their team from the start, which made the process much easier.

How much have you invested with them?

Our budget is $4000 a month, so we have spent around $32,000 overall.

What is the status of this engagement?

Our partnership with Imagine Media started in January 2019 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Overall, Imagine Media has helped us acquire more followers and drive engagement. Every month, we’ve been incredibly happy with the progress that has been made. There hasn’t been a month where we have decreased in any measure since they started working with us.

How did Imagine Media perform from a project management standpoint?

Cat is phenomenal. She really helps keep things going, and she is great about reaching out to make sure that the ball is always rolling. They use Slack as a means of communication, which is great because it keeps all of the back and forth on one platform.

What did you find most impressive about them?

They’re all so incredibly upbeat. Even when I’ve had to cancel or move meetings, or things have gone a little haywire and everyone is running around, they’re all happy and ready to go with the flow. Their attitude makes them really great to work with. For us, that is incredibly helpful because our environment changes constantly, so their communication is a huge asset.

They’re also very open, so they let us know where we need to improve or where things have gone well. They’re very welcoming of constructive criticism. There is never combat over feedback that we give them, which we really appreciate.

Are there any areas they could improve?

I can really only say fantastic things about their work.

Do you have any advice for potential customers?

I would just suggest that you dive in. They’re a great group right in the heart of Atlanta. Check out the work they’ve done for us and other people in a variety of aspects. We’ve been nothing but impressed.

BACKGROUND

Please describe your company and your position there.

I'm the owner of Buckhead Paws, a premier pet care services provider.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Imagine Media Consulting?

We needed help with our social media marketing and our newsletter.

What were your goals for this project?

To use social media to build awareness of our brand as well as to build client loyalty.

SOLUTION

How did you select this vendor?

I met the founding partners, Shantel (Owner, Imagine Media Consulting) and Margot (Co-founder & COO, Imagine Media Consulting), at a networking function. We began talking from there and when I knew I needed help with social media, they offered a solution.

Describe the scope of their work in detail.

They’ve managed our social media for five years, posting three posts each on Facebook and Instagram each week. In addition, they publish and distribute a weekly newsletter that goes out to about 630 clients, friends, vendors, and employees. We launched the newsletter five years ago as a way to continually touch our clients and to build those client relationships.

What was the team composition?

We have an account manager with whom we work on a daily basis and she’s supported by two others. We also have access to Shantel and Margot as needed.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

When we began five years ago, we had about 200 followers on Facebook, while today, there are more than 2,500. Back then we didn’t have an Instagram page, and now there are 17,000 followers. The distribution of our newsletter has also risen from 200 in our first issue five years ago, to 630 today.

How effective was the workflow between your team and theirs?

The workflow is excellent. We receive monthly results reports, have quarterly meetings, and hold other conversations as necessary.

What did you find most impressive about this company?

They do so many things well, but two things that stand out for me are their ability to take the initiative to offer suggestions that will help our business and their responsiveness to questions or issues.

Our five-year collaboration speaks volumes about how much I value the relationship. We have a strong client partnership, but they also actually deliver the goods. They’re great to work with.

Are there any areas for improvement?

There may be areas for improvement, but I haven't found them. I'm a huge fan of Imagine Media.

BACKGROUND

Introduce your business and what you do there.

I’m the director of development for Odyssey Atlanta. We’re a nonprofit on the Westminster School campus in Georgia, and we work with 400 children per year. Our goal is to ensure students prepare for the upcoming school year and are ready to excel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Imagine Media Consulting?

We’re a small organization and don't have the in-house resources to manage our social media presence. By working with Imagine Media Consulting, we wanted to ensure we were sending a clear, unified message across all of our platforms and targeting our audiences correctly.

SOLUTION

What was the scope of their involvement?

Imagine Media Consulting has taken complete ownership over creating our social media accounts. They’re in charge of creating the content, scheduling the posts, and responding to any questions from people online. Their team has also conducted a few paid advertising campaigns for us, along with their other services.

What is the team composition?

Imagine Media Consulting provides a dedicated project manager

How did you come to work with Imagine Media Consulting?

One of our donors connected us with them. Imagine Media Consulting chooses one nonprofit to support each year, and they selected us.

How much have you invested with them?

Since Imagine Media Consulting chose to support our nonprofit, they’re doing the project pro bono. They provide all services at no cost.

What is the status of this engagement?

We’ve been working together since October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a relatively immediate impact on our fundraising efforts and general interest toward our events. Imagine Media Consulting has been effective in communicating our messages to our audiences. Over the course of our engagement, we’ve had several people approach us to remark on how great our social media is. Our organization feels more professional as a whole.

How did Imagine Media Consulting perform from a project management standpoint?

They’re fantastic. Communicating is easy, and they’re open to any feedback or changes we need. Even if we have a last minute request, Imagine Media Consulting is flexible and ensures they update their strategy. They send us weekly calendars of their social media posts, and we can make any changes if needed.  

What did you find most impressive about them?

As a smaller business, they feel very accessible to work with. On top of being generous in their services, they continually show their dedication to our success. Whether it be participating in our events or being open to our feedback on their work, they are highly accommodating.

Are there any areas they could improve?

There’s nothing I can think of for them to improve on.

Do you have any advice for potential customers?

I have nothing but great things to say about them.

BACKGROUND

Introduce your business and what you do there.

I work in the marketing department at Gables Residential, which specializes in property management in the field of real estate.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Imagine Media?

We hired Imagine Media to extend our social media resources for an Atlanta -based lease-up.

SOLUTION

What was the scope of their involvement?

Imagine Media handles our Facebook and Instagram accounts. They provide and post content on the platforms; their team uploads three Instagram stories a week. They compiled a list of prospective leasers for us to reach out to when we open in December. They’ve also provided some Facebook advertisements, but their main focus is on social media.

What is the team composition?

Rachel (Account Coordinator, Imagine Media) has been my main point of contact.

How did you come to work with Imagine Media?

A local PR team recommended Imagine Media to us. Their team came in and pitched us about their business. We felt that they would be the best fit for the project because of their background locally.

How much have you invested with them?

We’ve spent around $4,500 a month.

What is the status of this engagement?

We started working with Imagine Media in August 2018, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our new leasing community has a delayed start date, but as far as Instagram and Facebook followers, there’s more than we originally anticipated, considering we don’t have a ton of detailed information at this time. We’ve received interesting responses from potential leasers and influencers. It’s been beneficial to have Imagine Media as a partner while we are opening the doors in our latest venture. We currently have them on schedule for nine months but hope to continue the partnership from there if the budget allows.

How did Imagine Media perform from a project management standpoint?

The team at Imagine Media is timely and communicative. We always know where they are at in the project and they’re continually delivering ideas. Imagine Media is a great partner.

We engage in biweekly calls but interact every few days regarding content approval. We’ve started using Slack to communicate because it houses everything. We also have a master Google Doc that their team updates with initiatives and potential posts.

What did you find most impressive about them?

I would honestly say Imagine Media's content. We haven’t provided their team with a lot of digital resources, so they’ve done a fantastic job at delivering out-of-the-box creations for our likely demographic. I think that’s why we’ve seen such huge engagement on social media.

Are there any areas they could improve?

Nothing I can think of, I’ve been impressed with how Imagine Media has been operating.

Any advice for potential customers?

I would tell them to have an open mind and let Imagine Media take the reins. I think clients sometimes have specific ideas in mind and aren’t open to others. Their creative team has strong expertise and develops unique concepts.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Jejo’s Market. We’re a B2C e-commerce marketplace that offers organic/GMO-free food, beverages, and personal care products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Imagine Media?

We reached out while in the process of launching our business with the goal of spreading awareness and driving traffic to the site.

SOLUTION

What was the scope of their involvement?

They manage all social media promotion including daily posts on Facebook, Instagram, and Pinterest. They’re also helping us with weekly blog posts and implementing various digital marketing strategies to help us reach our target audience. This includes several videos they created. Their work focuses primarily on social media, and they use Google Analytics to track it’s impact on our site metrics. They’ve also done limited work in implementing SEO best practices. Since our launch, we’ve started focusing campaigns on generating online sales and engagement.

What is the team composition?

Initially, Imagine had two people that were focused on supporting my account. One of them recent left the company, but the manager that remains is very active on a day-to-day basis. She manages our account proactively and she’s always up-to-date on every aspect of the project. We also work with a blog writer, a site data analyst, and three or four other team members that are mostly involved in photo/video shoots.

How did you come to work with Imagine Media?

They were recommended to us by a colleague who also introduced us to Shantel, the owner. After interviewing a number of other companies, I felt very good about their presentation and decided to move forward with them.

How much have you invested with them?

I have a six-month contract with them at $5,000 per month. This in line with other providers, but Imagine offers a broader variety of services than their competitors.

What is the status of this engagement?

I reached out to them in February 2018 and we’ve been working together since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s still very early in the engagement but we’ve generated a steady trend of growth across social media platforms. Everything has been encouraging thus far; I’ve been very pleased with the content they’ve created for both blog posts and social media.

How did Imagine Media perform from a project management standpoint?

We have a very effective flow with them in terms of communication. They always follow up and work closely with us to meet deadlines. We’ve never had any issues with getting in touch with them when we need to.

What did you find most impressive about them?

We’ve been very impressed by all the work they’ve done so far. We’re looking forward to continuing the relationship and leveraging their support in growing our business.

Do you have any advice for future clients of theirs?

Make sure to share as much information as possible. Bring them in as a part of the team and work with them to ensure that they fully understand your goals.

BACKGROUND

Introduce your business and what you do there.

I'm the director of brand marketing at Tin Lizzy's Cantina, a Tex-Mex regional restaurant chain.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Imagine Media?

We needed help managing and posting to our social media accounts.

SOLUTION

What was the scope of their involvement?

Imagine Media oversees the strategy of our social media accounts. Their team creates posts based off a predetermined calendar, but is also available for timely posts as opportunities come up.

Their team researches and communicates with social influencers within our community who have a large social media following, encouraging them to visit and post about our restaurants.

They also manage and execute our e-blast programs, based off written content we provide their team.

What is the team composition?

Initially, I mostly worked with Margot Dukes (Co-founder, COO) and Shantel Khleif (Co-founder, CEO). As they've grown over the past couple years, we've started working with a team of about five people, including a dedicated photographer for our account.

How did you come to work with Imagine Media?

Someone within our company knew Margot's father and provided me with her contact information. After meeting with her, we hit it off and signed a contract within a couple weeks.

I'd met with a few other agencies, but Imagine Media was in our price range and also seemed to understand our audience best.

How much have you invested with them?

We spend about $30,000 annually.

What is the status of this engagement?

We've been working with them since June 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I'm extremely satisfied with Imagine Media. They've helped grow our Instagram following by the thousands. Engagement and post likes on Facebook and Twitter are significantly up. Their team knows how to reach younger demographics and truly understands our brand.

How did Imagine Media perform from a project management standpoint?

I talk to Margo at least once a day through email. Although most of our content is planned in advance, she's great about accommodating any last minute requests for timely occasions as they come up.

They keep up with the latest trends in their industry and provide monthly reports on the growth of our social media accounts. They're great at strategizing how to allocate the marketing budget to get the best results.

Overall, they're easy to work with and receptive to feedback. They're so fun to work with that I consider them friends at this point.

What did you find most impressive about them?

Their communication is key to their success. They're always asking great questions and I can trust that they'll keep me on my toes and make sure we don't miss anything on the calendar.

They also have a good sense of humor, which is key to our brand.

Are there any areas they could improve?

I don't think so. Overall, they do a great job.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a multi-location fast casual restaurant concept called gusto!

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Imagine Media Consulting?

I reached out to them to assist us in growing and boosting our social media presence to bring awareness to our brand.

SOLUTION

What was the scope of their involvement?

They schedule posts pertaining to my company’s team and brand on Twitter, Instagram, and Facebook. Much of those posts are original photography and videos that they produce. 

For promotions and events that we want to boost, they assist in a limited capacity because other members of our team will often handle it, but we still keep them apprised of the content we intend to share.

What is the team composition? 

I deal with five members of their team regularly. Carolyn Whalen [Community Success Manager, Imagine Media Consulting] serves as my content manager and main point of contact. We communicate most frequently.

How did you come to work with Imagine Media Consulting?

I heard about them through word of mouth. I spoke to a few of their current clients and took a look at their website. After I inquired, Imagine’s owner reached out to me personally, and I met with them. I really love their connection to us, so I decided to move forward with them.

How much have you invested with them?

We’ve invested between $30,000 and $35,000. 

What is the status of this engagement?

We began partnering with them in October 2016, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our Instagram following has doubled since partnering with Imagine. Our partnership has also resulted in an large increase in Facebook engagement.

The interactive element of their work has also proven helpful for our team dynamic. They engage my team members in staging photoshoots, giving them an opportunity to offer input and feel apart of the brand. 

How did Imagine Media Consulting perform from a project management standpoint?

Because they have a growing client base, their response times aren’t always as quick as we’d like them to be, but they’re very personable and responsive to my requests. 

I speak with Carolyn primarily via email and text nearly every day.

What did you find most impressive about them?

They’re customers of ours, so they champion for our brand not only professionally, but personally. They’re really invested in the work they do for us, so it brings a personal touch that’s very thoughtful and honest. Being thoughtful and honest, to me, is the highest compliment you can pay someone. 

Are there any areas they could improve?

At times, I’ve had to challenge them to be as innovative as possible. A pretty picture isn’t necessarily going to have as big of an impact with people scrolling through pretty pictures on their phones nonstop. 

BACKGROUND

Please describe your company and position.

I am the Sales Strategy Director of RoC Skincare

Describe what your company does in a single sentence.

RoC is a science backed, Dermotologist recommended Skincare brand for unique skincare needs. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acadia to accomplish?

• Drive sales on Ulta.com through Paid Search
• Understand Paid Search effectiveness on Ulta.com

SOLUTION

How did you find Acadia?

Online Search

Why did you select Acadia over others?

• High ratings
• Pricing fit our budget

How many teammates from Acadia were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Understand Share of Voice for RoC and key competitors within key segments we play in on Ulta.com and formulate a strategy for Paid Search in our key "battlegrounds" or must win areas on .com

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase in Share of Voice, Ad Attributed Sales, CTR, and Conversion

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Acadia is very knowledgable and attentative of our Paid Search Project on Ulta.com.  They keep rigorous records and have a deep knowledge of our business and the inner workings of Paid Search.  They take the time to educate and are quick to help us pivot when needed.

What was your primary form of communication with Acadia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Deep knowledge of Paid Search and extensive rigor in helping our business grow on Ulta.com!

Are there any areas for improvement or something Acadia could have done differently?

None!

BACKGROUND

Please describe your company and position.

I am the Director of Digital Systems and Resources of Life on Life

Describe what your company does in a single sentence.

We equip churches around the world to start movements of life on life missional discipleship. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acadia to accomplish?

• Develop email drip campaigns
• Develop an SEO strategy
• Review our website
• Write blogs
• Manage Paid Media

SOLUTION

How did you find Acadia?

Referral

Why did you select Acadia over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Acadia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO services included:

• Competitor analysis (strengths and opportunities)
• Keyword analysis and target keywords audit and implementation
• On-page: metadata, content, and navigation audit and implementation
• Technical: site health, page speed, and structured data audit and implementation
• Offsite: backlinking audit and offsite recommendations

Paid media management services included: 

• Demographic selection
• Ad creation and scheduling
• Analytics measurement of engagement
• Feedback (based on analytics) for future ad placement and conversion optimization
• Demographic targeting

Remarketing Analytics and conversion services included: 

• Proper set up and implementation of Google analytics, including goals and event tracking, for all properties
• Dashboard of core KPIs for continuous improvement
• Conversion recommendations based on website data

Key Deliverables:

• SEO strategy and monthly blogs
• Google Ads
• Google Analytics integration and monthly reports

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were really floundering when it came to SEO, marketing, ads, and analytics. From the outset, the team at Acadia were extremely professional and really took the time to understand our needs and hopes for growth. All of our goals were met and exceeded. Initial projects like connecting analytics, a full site review, and SEO research were done quickly and thoughtfully explained. 
Since that initial review and continued implementation, we have seen massive growth in organic search and clicks on our site. We want from a few hundred users on our website a year to 31,000 users in 2024. Referral links are up 350% from last year. Engagement with our blogs has grown substantially, and on average people are visiting 5 different pages on our site. 
Our monthly newsletter targets several thousand pastors and church leaders and has an almost a 60% open rate. We really couldn't be happy with where we are headed, and Acadia did so much to set us up well and give us the initial start with all of this. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Acadia was always incredibly quick to respond and extremely professional. We were given an account rep who met with me monthly to review progress, answer questions, and chart the next month of work. She was always very helpful, responsive, and knowledgable. Can't recommend them enough in this regard. 

What was your primary form of communication with Acadia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most was the care they put into understanding our organization and how we wanted to grow. It was obvious they were experts in SEO, marketing, websites, etc., but they took the time to learn about us, our niche, and then crafted a plan that really worked and helped us reach our intended audience. 

Are there any areas for improvement or something Acadia could have done differently?

Overall our experience was just positive. Really professional company that helped launch us to where we are now.

BACKGROUND

Please describe your company and position.

I am the CEO of Pharmacopia

Describe what your company does in a single sentence.

Pharmacopia is a better-for-you line of hotel and retail products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Acadia to accomplish?

• Increase sales
• Increase brand awareness
• Increase profitablilty

SOLUTION

How did you find Acadia?

Referral

Why did you select Acadia over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Acadia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work included: increase sales, brand awareness, and profits. All of which they managed to exceed.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

sales, profit, search

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our Acadia team is quick to respond and is very proactive, bringing to light problems for us to fix before they materialize. Tamara is a project manager extraordinaire. Not sure how she keeps on top of all of the details. She is great at keeping us on task as well.
Jordi is a digital marketing wiz and he uses the marketing budget thoughtfully and strategically. Gary is a great leader and a joy to work with. We feel as if they are all part of our Pharmacopia team, and that they care about us as an account, a brand, and as individuals.

What was your primary form of communication with Acadia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of the people, their expertise and dedication.

Are there any areas for improvement or something Acadia could have done differently?

None that I can think of at this time.