Bear Fox Marketing, LLC

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CEO of a production studio and app development company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bear Fox Marketing, LLC?

We needed someone to manage our digital marketing efforts so I can free up some time to run the company.

SOLUTION

What was the scope of their involvement?

Bear Fox Marketing provided us with Facebook and Instagram marketing.

What is the team composition?

I worked with a campaign, manager, social media manager, and graphic designer.

How did you come to work with Bear Fox Marketing, LLC?

I came across one of their ads on Facebook. I then met up with them and found that they were very kind and hospitable, which made our relationship very comfortable.

How much have you invested with them?

We invested around $35,000.

What is the status of this engagement?

We worked together from August 2020–June 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were really good at using Pixel, which helped improve our digital presence. In just four months, we garnered over a thousand customers, which then doubled a few months later.

How did Bear Fox Marketing, LLC perform from a project management standpoint?

Bear Fox was able to scale our business according to our needs during the initial eight months of our partnership. We mainly used Zoom and email to communicate.

What did you find most impressive about them?

We really liked how they treated our company as a real partner because they were very sincere in helping us achieve our goals and become successful. They provided us with a professional environment to work in and we really enjoyed our meetings together.

Are there any areas they could improve?

As we were approaching the iOS 14 update, they weren’t really ready on what to expect. They could improve on preparing and adapting to emerging technologies and digital marketing trends.

Do you have any advice for potential customers?

Before working with Bear Fox Marketing, I would advise you to make sure that the team has fully adapted to the current state of social media marketing, specifically for Facebook now that Pixel isn’t really effective anymore.

BACKGROUND

Introduce your business and what you do there.

I’m the senior marketing manager of QualityLogic, a software testing services provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bear Fox Marketing, LLC?

We were trying to increase the number of qualified leads that came in through organic and PPC channels. As both SEO and PPC were a challenge for us, we went to Bear Fox Marketing for help.

SOLUTION

What was the scope of their involvement?

Bear Fox Marketing helps us improve what we're doing internally. We work closely with their team on keyword research and PPC campaign strategies.

What is the team composition?

Stephen (VP of Agency Operations) is my main point of contact, and at least 3–4 other people are working on our account.

How did you come to work with Bear Fox Marketing, LLC?

Bear Fox Marketing was a referral from our current marketing agency. We had several in-depth conversations with their team and asked them about their experience and the advantages of bringing them to the table compared to other agencies. Then, they put together a proposal for us. After reviewing it, we felt that they would be the best fit for our team, so we moved forward.

How much have you invested with them?

We’ve spent $70,000–$100,000 so far.

What is the status of this engagement?

We started working together in July 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Bear Fox Marketing has helped us increase our lead volume better than other SEO and PPC partners that we worked with in the past. As we’re in a very competitive business, I don’t want to disclose exact numbers. However, they’ve helped us increase our lead generation enough to justify what we’ve spent, and we’ve seen a strong ROI come out of those efforts.

How did Bear Fox Marketing, LLC perform from a project management standpoint?

Bear Fox Marketing’s project management is excellent. We’re a very demanding client, but they’ve been incredible to work with, and they’ve helped us elevate our own game. We communicate via email, Slack, and Zoom.

What did you find most impressive about them?

Bear Fox Marketing took the time to understand our industry instead of just promising instant results. We’re in a complicated and highly technical industry, so it requires a lot of knowledge to make the impact that they have made. They invested an incredible amount of time in making that happen.

Are there any areas they could improve?

I wouldn’t ask Bear Fox Marketing to do anything differently; they’ve never overpromised. From the start, they said that this project would be a challenge, and they've worked hard with us. I believe that they thought it would be easier, but when they realized that it wouldn’t, they stepped up to the challenge.

Do you have any advice for potential customers?

Take their advice. We felt that we had a very good understanding of what needed to be done, but we were open and willing to try new ideas that Bear Fox Marketing suggested, and we’ve seen the results pay off because of that.

BACKGROUND

Please describe your company and your position there.

Tekmetric is a SaaS-based shop management system for the independent auto repair industry. I assist with the marketing and branding needs of the organization.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bear Fox Marketing, LLC, and what were your goals?

We were looking to expand our online presence and reach new leads via all digital advertising and SEO methods.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed several candidate firms and chose BearFox based on their relate-ability, professionalism, and perceived discipline.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we executed an audit, we discussed our goals, outlined the needed steps we wanted to take, and began. We discuss regularly and make adjustments constantly.

How many resources from the vendor's team worked with you, and what were their positions?

Many. Account manager, SEO team, creative team, and several specialists in OLA.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Not at the moment. We are pleased with the trends, however.

How effective was the workflow between your team and theirs?

Their workflow has been acceptable from the beginning and has strengthened as we progress.

What did you find most impressive or unique about this company?

They are in Boise. I have not worked with a firm in Boise before ;)

Are there any areas for improvement or something they could have done differently?

During the budget discussions, they rolled the advertising spend into their management fees. This is very deceptive and it unnecessarily inflates their quotation. It was difficult to separate their actual management fees from the total spend. The adv expense could easily go up and down, I was interested in knowing the cost of their services and it was not clear.

BACKGROUND

Please describe your company and your position there.

I'm a real estate agent, looking to expand my real estate business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bear Fox Marketing, LLC, and what were your goals?

Lead generation.

SOLUTION

How did you select Bear Fox Marketing, LLC and what were the deciding factors?

Bear Fox Marketing was knowledgable, innovative, and has a great team of friendly staff.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Glen identified multiple different approaches to expand my business, and he provided insightful recommendations accordingly,

How many people from the vendor's team worked with you, and what were their positions?

1–5.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Bear Fox Marketing does not push for a one size fits all marketing approach, they tailor the marketing approach to your goals and needs.

Describe their project management style, including communication tools and timelines.

Easy to communicate with, professional, and easy to get a hold of.

What did you find most impressive or unique about this company?

They focus on educating you as a client; rather than just doing the job, they take the time to identify your weakness, opportunities and design a growth strategy.

Are there any areas for improvement or something they could have done differently?

I enjoyed all aspects of my interaction with Bear Fox thus far.