What evidence can you share that demonstrates the impact of the engagement?
They’ve helped us grow the number of backlinks we have to the site and optimize our key product page, which is now competitively ranking on the first page of search results. We also just had another page move up to the first page of search results.
Our team examines traffic metrics for articles and general keyword movement. Ideally, we’ll be able to track consumers through the sales funnel all the way through to a conversion. That’s a larger task, but we’re definitely looking into how to deepen our content with organic search through them.
How did Taktical perform from a project management standpoint?
Because I had no experience with technical SEO starting out, we had a little bit of a hiccup in the beginning. We ended up having to take a step back to recalibrate. From there, they explained to me to basics of technical SEO.
At that point, they were great and supportive, coming up with incremental adjustments to make to the site. There’s always a flow of ideas and an overall sense of proactivity while collaborating with them. They’ve also been patient in understanding technical issues we’ve had in the past technically and with SEO.
What did you find most impressive about them?
They’ve been amazing and patient with me while working through technical SEO implementations, which was completely over my head in the beginning. Their team’s growth has been quite significant, which is a testament to their success in their field. I expect to continue and expand our relationship into the future.
Are there any areas they could improve?
We’re growing with them as an agency. Our team has seen them work in more formal processes and communication systems since starting our engagement. That’s starting to be reflected in the quality of our workflows. They’re making solid, helpful investments in account management and reporting. Those things are providing us with better customer experience.
Do you have any advice for potential customers?
They’ve been great at helping me understand technical SEO, patient and explanatory throughout. That’s helped me better communicate the process internally. For an experienced team in need of expertise, they’re an ideal partner to select.