What evidence can you share that demonstrates the impact of the engagement?
We were doing approximately $2,000-$3,000 a month in sales before I hired Ignite. After two or three months, we’re making $10,000-$12,000 in sales. One of Ignite's strategies was to look at what people were searching for in Google Trends and compare with my competitors and then suggest products for me to sell. For instance, my website sells hair care products. They told me ponytail extensions would be a good selling product that I didn't have on my site at the time. So I ordered ponytail extensions from my supplier and listed them on my website and it has been working well. They evaluated and improved our product mix.
How did Ignite Visibility perform from a project management standpoint?
Everything with Ignite is really excellent. This is why I really took the time to give a review. So far, they have been wonderful. The contract says I have one phone call with them every two weeks, but really anytime I could ask them to call and they’ll call. I can send emails and they’ll answer. Communication is their asset.
They told me about a few tools they are using on our project so that I can use it with them, too. One is Google Analytics, which I was already using, but they configured my analytics so that it can track conversions. The second was a product from SEMrush. This is where they track organic traffic, keywords, and performance. I use that tool with them so I can see the progress.
What did you find most impressive about them?
I would say it’s the technical aspects of my website. My website had a lot of issues apparently. I didn’t see that from my end, but they showed me a report that was generated by Google. I had 300,000 URLs being indexed with duplicate pages. It was out of hand, but I didn’t notice that because my website works perfectly fine from my end. They were able to find out a lot of technical issues that Google can see, but that I cannot see. We were able to fix that and that helped a lot.
Are there any areas they could improve?
Anytime I have feedback, they address it. My reaction initially may have been that the price is too high. Paying $3,000 per month for a marketing agency is high. However, I used to hire people from India for a lot less, but there were no results. They have nothing to improve currently.
Do you have any advice for someone who was thinking of working with them?
I wish I had known how long it would take before I would have the results. When I hired them, I initially planned to retain them for three months only. I didn't have a lot of results after just three months. They told me that SEO could take one to two years. I wish I had known in advance that I would have to commit a year or two before seeing positive SEO results.
Website traffic and, consequently, student enrollment have both increased. The Ignite team manages tasks well and communicates consistently while also responding quickly to requests.