Ignite Visibility

BACKGROUND

Please describe your company and position.

 I am the Director of eCommerce of a beauty & cosmetics company 

Describe what your company does in a single sentence.

We are a luxury science-backed skin and haircare company, selling direct to consumers as well as through retail partners.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish?

• Improve Organic Search Visibility
• Monitor Organic Search Performance

SOLUTION

How did you find Ignite Visibility?

Online Search

Why did you select Ignite Visibility over others?

• Pricing fit our budget
• Company values aligned
• Most confident in their ability to deliver

How many teammates from Ignite Visibility were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted a partner who would be proactive in their suggestions on where we were falling in line with our competitors and looking for opportunities. It was also important to find a partner who were going to keep on top of the technical and ongoing changes within the market and making sure that our organic visibility was not suffering due to changes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Bi-weekly meetings catching up on ideas and progression of any goals. Quarterly Business Reviews with in depth analysis of performance show honestly where we are, where things are going well and where things could be better. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great at responding to our ideas and delivering new ideas to sometimes tight schedules, e.g product launches.  They offer proactive project management and creative ideas.

What was your primary form of communication with Ignite Visibility?

Virtual Meeting

What did you find most impressive or unique about this company?

Good at dealing with multiple internal stakeholders with varied knowledge on SEO. 

Are there any areas for improvement or something Ignite Visibility could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Director of Sales and Marketing of Price Self Storage

Describe what your company does in a single sentence.

Self-storage involves renting a unit in a secure facility where you can store your personal belongings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish?

• Improve search ads and Pmax ads to increase reservations and rentals.
• Enhance the user experience on our website and maximize the effectiveness of a website in generating conversions to more reservation and rentals.
• Higher rankings on search engines to increase customer visibility, reservations and rentals.

SOLUTION

How did you find Ignite Visibility?

• Referral
• Other

Why did you select Ignite Visibility over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Ignite Visibility were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEO:  Optimize our website to capture more traffic and revenue, reservations and rentals. 
• PPC: Budget management of PPC campaigns, optimizing traffic for more clicks to convert to higher reservations and rentals, clearly reporting KPIs. 
• CRO: Increase sales funnel by helping to optimize the users experience, to create more leads and reservations on the site. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Primarily focused on increases net reservations and rental across all sectors with in Ignite's services. Focusing on keeping cost per lead down, increased clicks and conversion rates. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Great communication.

What was your primary form of communication with Ignite Visibility?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great communication.

Are there any areas for improvement or something Ignite Visibility could have done differently?

I think the Ignite Visibility does a great job and doesn't require much improvement. Important to continue evaluating competitors that are simlar in size and in key markets where we do business. Helping the PSS team understand those competitors key strengths and weaknesses, their strategies, online content and user engagements. 

BACKGROUND

Please describe your company and position.

I am a department director at Beddy's

Describe what your company does in a single sentence.

Beddy's is an all-in-one zippered bedding solution that makes it a cinch to make your bed every morning. Perfect for bunk beds, RVs, dorms, or anyone that has a bed and wants to add ease and function to their home.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish?

• Increase organic traffic
• Increase organic revenue
• Increase keyword rankings

SOLUTION

How did you find Ignite Visibility?

Online Search

Why did you select Ignite Visibility over others?

High ratings

How many teammates from Ignite Visibility were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

For our website, Ignite focused on keyword research to target relevant terms, on-page optimization including meta tags and content enhancement, and content creation geared towards SEO-friendly material.

They also engage in link building with reputable sources to improve site authority, address technical SEO aspects like site speed and mobile-friendliness, optimize for local search results through local listings management, and provide analytics and reporting to monitor and report on website performance and strategy effectiveness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Ignite lead to increased website traffic, improved search engine rankings, and enhanced user engagement. These outcomes were measurable through higher conversion rates, growth in search visibility, a boost in domain authority, and a clear return on investment, all tracked using various analytics and SEO monitoring tools.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ignite's approach to project management included strategic planning, agile methodologies, and collaborative teamwork. Key elements included setting clear, measurable goals, employing flexible and iterative processes, maintaining open and regular communication, and making data-driven decisions as a team.

The agency also was good to prioritize continuous learning to adapt to SEO trends and algorithm updates, manage risks effectively, and efficiently allocate resources and time to ensure projects were delivered on schedule and within budget, while maintaining high-quality standards.

What was your primary form of communication with Ignite Visibility?

Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with Ignite's deep understanding of search engine algorithms, ability to deliver measurable results, and strong focus on client-specific needs. The SEO team was very solid.

Are there any areas for improvement or something Ignite Visibility could have done differently?

I feel that the agency is lacking a bit in terms of having a robust omnichannel offering. This limitation can lead to inconsistent messaging from channel to channel, missed engagement opportunities, and an inability to fully capture and analyze customer interactions, ultimately hindering the effectiveness of their digital strategies. In the end, I felt like I needed a bit more on the omnichannel side from our partner, but I would recommend their SEO team any day.

BACKGROUND

Please describe your company and position.

I am the CEO of the company. 

Describe what your company does in a single sentence.

Our company provides plastic surgery and non surgical treatments , under the direction of a plastic surgeon with 23 years of experience. He's an expert in the field of cosmetic surgery and has helped thousands of patients achieve natural-looking results. He and his staff are committed to providing the highest level of care, safety and satisfaction to their patients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish?

• Position our webpage in US through SEO strategy
• Build and optimize the web page
• Position is as an authority in Breast enhancement, Facelift and rhinoplasty 

SOLUTION

How did you find Ignite Visibility?

Online Search

Why did you select Ignite Visibility over others?

• High ratings
• Company values aligned

How many teammates from Ignite Visibility were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Fix site audit errors and remove any malicious files and scripts from the website 
• Build website navigation and include the most important pages 
• Create category/hub pages to match user intent for high-volume terms 
• Create page ranking for related questions and keywords
• Implement backlinking strategies for top-priority category pages and unlinked brand mentions 
• Add optimized H2s to category and article page templates 
• Create HTML sitemap and link to it within the footer 
• Thought-leadership promotion- Using our surgeon's expertise to provide quotes in publications, interviews, etc. to help establish plastic surgery and medical expertise in the US. 
• Blog Outreach- Use medical & plastic surgery tourism content to help build authority to services pages ranking for priority keywords and top-of-funnel traffic. 
• Best of Listicles & Round-Ups- Look for the best of travel guides for plastic surgery/medical tourism and the best of plastic surgeons and medical round-ups that rank the best places to get breast augmentation, etc. 
• Medical Directories and Niche Business Listings- Look for sites listing resources for those seeking plastic surgeons abroad and establishing our surgeon as a recognized surgeon in the US.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The leads that arrive through the webpage come from the US.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was great to work with; they always took our feedback into account and aligned it with the objectives. The team was very diligent about completing all deliverables and reports on time. They worked hard to ensure that all deadlines were met. They kept us up to date on progress and worked diligently to ensure that all tasks were completed to the highest standard. Overall, the team was a pleasure to work with.

What was your primary form of communication with Ignite Visibility?

Email or Messaging App

What did you find most impressive or unique about this company?

I’m impressed with the team’s fulfillment of our objectives and their methodology for achieving them.

Are there any areas for improvement or something Ignite Visibility could have done differently?

No, everything was great.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of CARSTAR

Describe what your company does in a single sentence.

North America’s largest Multi-Shop Operator Network of independently owned collision repair facilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish?

• Social Media Management
• Social Media Strategy
• Content Creation

SOLUTION

How did you find Ignite Visibility?

Other

Why did you select Ignite Visibility over others?

Great culture fit, Company values aligned

What was the size of Ignite Visibility’s team?

2-5 Employees

What was your primary form of communication with Ignite Visibility?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Media: Day-to-Day Management Social Media Best Practices & Custom Strategy Facebook Management & Promotion Instagram Management & Promotion LinkedIn Management & Promotion Twitter Management & Promotion Tik Tok Posta and Community Engagement & Organic Follower Techniques

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Engagement Growth
• Impressions Growth
• Content Creation (Monthly)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Ignite has been exceptional to work with, and their professionalism, expertise, and dedication have made a significant impact on our marketing efforts. Their ability to deliver content on time and maintain our brand guide while aligning with our marketing strategy across all channels has been remarkable.

Working with Ignite has been a seamless experience, and their team has demonstrated a deep understanding of our brand and our audience. They have consistently delivered high-quality content that has helped us to effectively communicate our message and engage with our target market.

Furthermore, the level of communication and collaboration between our teams has been outstanding. From the initial planning stages to the final delivery, Ignite has kept us informed every step of the way and has been receptive to feedback and input from our team.

Overall, our partnership with Ignite has been incredibly beneficial, and we look forward to continuing to work together to achieve our marketing goals. We highly recommend Ignite to any company looking for a reliable and skilled marketing partner.

What did you find most impressive or unique about this company?

We have been thoroughly impressed with the brand consistency that Ignite has delivered in our sponsored content. The level of attention and detail that they have put into ensuring that our brand voice is consistent across all channels is truly exceptional.

Our sponsored content has not only been visually appealing but has also resonated well with our target audience, resulting in increased engagement on various social media platforms.

We have seen a significant uptick in likes, shares, and comments on our sponsored posts, indicating that our audience is actively engaging with our brand and our message.

Are there any areas for improvement or something {provider_name} could have done differently?

While we are pleased with the overall performance of our social media pages, there is room for improvement when it comes to generating more engagement on our store-level pages. It is important to align ourselves with local news, weather updates, and events so that we remain relevant in those regions.

At the national level, we have done well in terms of generating engagement and increasing our following.

BACKGROUND

Please describe your company and position.

I am the Vice President of CAMO Holding dba CAMO Energy

Describe what your company does in a single sentence.

We manufacture, market and sell energy shots.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish?

• Increaae digital presence
• Build our brand
• National exposure

SOLUTION

How did you find Ignite Visibility?

Online Search

Why did you select Ignite Visibility over others?

• High ratings
• Great culture fit
• Company values aligned

What was the size of Ignite Visibility’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SOCIAL MEDIA BEST PRACTICES & CUSTOM STRATEGY. STANDARD CREATIVE & MANAGEMENT FACEBOOK MANAGEMENT AND PROMOTION. INSTAGRAM MANAGEMENT AND PROMOTION. TIKTOK MANAGEMENT AND PROMOTION. PERFORMANCE REPORTING Deliverables include significant engagement on social platforms along with a striking new brand identity across all platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand imaging
• Brand engagement
• Brand exposure

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ignite's vision has been direct and on time for every sub project thus far. The quality and attention to our brand has been second to none. All needs have been met in a timely manner.

What was your primary form of communication with Ignite Visibility?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their passion and knowledge of the industry and how it applies to our brand. With Ignite you truly feel the passion in your brand from their team and they avoid the approach of just sending another invoice to better themselves. They truly want to see their clients succeed!

Are there any areas for improvement or something Ignite Visibility could have done differently?

We are only a few months in to our project and as of now there are no recommendations for improvement. We are extremely pleased with Josh's and Carl's efforts and outcomes to date!

UPDATED REVIEW

This review was published on March 30, 2023.

Matthew Mallory

CEO, CAMO Energy

Food & Beverages

11-50 Employees

Pittsburgh, Pennsylvania, United States

Confidential

$10,000 to $49,999

Jan 2023 - Ongoing

Project summary

Ignite Visibility helps an energy shots company improve their internet presence. The team does content development for the client's social media platforms. They also manage influencers and create web content. 

Feedback summary

The client is pleased with Ignite Visibility's work. The team is transparent and has great communication skills. They meet all timelines and promptly address any issues encountered by the client. Overall, they understand the client's market and vision, enabling them to deliver high-quality work. 

BACKGROUND

Please describe your company and position.

I am the CEO of Camo Energy

Describe what your company does in a single sentence.

We sell energy shots

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish?

• Internet presence
• Social media growth
• Increase sales

SOLUTION

How did you find Ignite Visibility?

Online Search

Why did you select Ignite Visibility over others?

• High ratings
• Pricing first our budget
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Ignite Visibility’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Content development of social media content.
• Influencer cultivation.
• Influencer management.
• Website content creation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in engagements
• Increase of followers
• Increase of internet sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very transparent, communication was great. all timelines Have been met. Very quick to address our needs.

What was your primary form of communication with Ignite Visibility?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Understanding of our market, and company vision.

Are there any areas for improvement or something Ignite Visibility could have done differently?

I am happily with all aspects of the work to date.

Star Ratings

Overall rating: 5. Highly recommend.

Quality: 5. They're exceeding our expectations.

Cost: 5. Good value for body of work.

Schedule: 5. Always on time.

Willing to refer: 5. I will definitely recommend Ignite.

BACKGROUND

Please describe your company and your position there.

I am the director of Operations at Doozycards.com. We are an online animated greetings business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility, and what were your goals?

We have been trying to launch a redesign of key pages on our site and met with a mystery of why the new pages caused a downturn in subscriptions.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have used Ignite before for PPC, SEO and email marketing all with very good results, so it was not even a question when they announced a CRO dept. for use.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our consultant meets with us bi-weekly and always has abundant ideas, each of them practical, buildable and definitely an improvement for us. A recent one looks to improve our CVR by a notable percentage. These usually deal with tweaks to color, text and design of elements on our product pages and sign up pages. It includes A/B testing of the new designs.

How many resources from the vendor's team worked with you, and what were their positions?

We are currently working chiefly with one consultant with a second one sitting in on our meetings. He is head of the CRO dept. He consults regularly and easily with our PPC manager for synergy between those departments.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Early testing shows the most recent improvement to our main call to action button is increasing our subscriptions by 9%. We are currently in A/B testing for a redesign of our 2 sign up pages. While the test has run, there has been no drop in sign ups; we are still measuring for increases.

How effective was the workflow between your team and theirs?

Our consultant is readily available and communication is very fluid. Designs are sent back and forth with ease. We meet via Zoom and email designs.

What did you find most impressive or unique about this company?

Ignite hires top quality experts in each department. The CRO consultant we work with is very experienced and rolled in with numerous and insightful recommendations. Ignite's consultations are always rich.

Are there any areas for improvement or something they could have done differently?

They had an overall account manager for us about a year ago who was very good at listening to our needs and could hep us coordinate synergies between the various departments with whom we consulted. Their presence seems to have receded this year.

BACKGROUND

Introduce your business and what you do there.

I’m a senior copywriter at an industrial machinery manufacturing company, and we’re based in Santa Fe Springs, California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We wanted to have a greater presence in social media, and we wanted to give the job to a team of experts so that we could expand our reach across various social media platforms.

SOLUTION

What was the scope of their involvement?

Ignite Visibility handled our social media posts for each week on platforms such as LinkedIn, Instagram, Pinterest, and Facebook. Then, we collaborated with them to produce content. On top of that, we helped them create responses to comments or inquiries on our accounts. Sometimes, they directed people to a specific department within our company.

What is the team composition?

We worked with two social media strategists.

How did you come to work with Ignite Visibility?

Our new marketing chief was familiar with them. Ignite Visibility had a good reputation so we decided to contact them.

How much have you invested with them?

We spent around $15,000.

What is the status of this engagement?

We worked together from May 2021–April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We looked at our target engagements, and Ignite Visibility also showed us the impressions, traffic, and conversions we were getting. Although we definitely saw an improvement when we worked with them, we determined that our company and products weren’t really applicable to large social media conversions.

How did Ignite Visibility perform from a project management standpoint?

They had a good project management process, and they took a lot of initiative during our engagement. In addition, they responded well with feedback. They chose Jira as a project management tool at first, but we opted to use Google Sheets instead. We worked cooperatively across Google Sheets because it was the most accessible tool for us. Then, we communicated over email and phone, and we had weekly calls with them.

What did you find most impressive about them?

They demonstrated a wonderful can-do attitude. Above all, they listened very well, and they were very knowledgeable.

Are there any areas they could improve?

No. Nothing really stood out as areas they could improve.

Do you have any advice for potential customers?

Ignite Visibility is a wonderful team and if I have my own enterprise, I’ll consider them for my marketing solution.

BACKGROUND

Introduce your business and what you do there.

I’m the Digital Media Manager for Tony Robbins, and I manage the organization’s paid media.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We needed someone to provide us with digital marketing services, specifically for PPC and SEO.

SOLUTION

What was the scope of their involvement?

Ignite Visibility manages a number of our ad accounts, including Google, LinkedIn, TikTok, and Pinterest. We work closely with their team for SEO, paid media and ads development, keyword research, and PPC campaigns.

We give them a brief rundown for each campaign, supply them with creative collateral, and provide them with high-level consultation to kickstart their ad development process.

What is the team composition?

We work directly with a paid media manager, a senior paid media manager, and a team lead for paid social.

How did you come to work with Ignite Visibility?

Tony Robbins knew the owner of Ignite Visibility, so there was already a pre-existing relationship between our two companies.

What is the status of this engagement?

We’ve been working with Ignite Visibility since April 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with Ignite Visibility, they have increased our lead volume by 400% respectively — their work is the heart of what produces our revenue.

How did Ignite Visibility perform from a project management standpoint?

They consistently meet our deadlines and respond to our concerns and requests with agility. They’re also excellent at adhering to our budget and keeping pace with how much we’re spending each month.

They’re highly receptive when it comes to communication, and we typically interact through Zoom and Slack, while we manage the project through Asana.

What did you find most impressive about them?

We’re impressed with their responsiveness, attention to detail, and the quality of the results they deliver.

We believe that they’re the ideal agency for digital marketing, and we feel very confident knowing we’re in the best hands based on how strong our relationship is with them.

I can tell they have our best interest at heart because they’re always going the extra mile for us.

Are there any areas they could improve?

We’ve given them a lot of constructive feedback and they would always adjust and improve upon them each time. I don’t see any way they could improve right now as they’re doing top-notch work for us.

Do you have any advice for potential customers?

Be clear on your organizations vision and goals, outline your objectives for them, and provide their media buyers the latitude and freedom to “own” the ad accounts they manage – they will be sure to please you with outstanding results!

BACKGROUND

Introduce your business and what you do there.

I’m the CMO for Restaurant Accounting Services. We’re a fintech company in the hospitality space. We offer back-office services such as accounting, financial reporting, business intelligence and data analysis, AP and cash management, and inventory for independent, QSR, and multi-concept restaurants.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

Our main challenge was scalability. We needed an outsourced company to scale our digital marketing capabilities while still growing.

SOLUTION

What was the scope of their involvement?

Ignite Visibility helps us with content and website development. Initially, they did an in-depth review of our website. They came to the table with a specific analysis of what we could improve, including the reasoning behind it, which was great. Also, we went over the content guidelines that they needed to follow and our aligned goals to ensure everything they did would work towards those goals.

Additionally, they’ve analyzed our PPC strategies to put us on the right path, and we’ve made some positive changes.

What is the team composition?

We have around 4–5 people on our team, including an account manager and social media specialist.

How did you come to work with Ignite Visibility?

Another person on my team was tasked with finding a digital marketing company for outsourcing, and he looked at about five companies. After the review, we thought Ignite Visibility was the closest match to what we were looking for.

We initially engaged in a conversation with one of their sales representatives. Then, we had three conversations. The first one was a discovery call; the second was a more in-depth discussion to understand our goals and what we wanted to achieve. Finally, we went over the proposal in the third call and signed the contract afterward.

How much have you invested with them?

We’ve spent less than $77,000 in six months.

What is the status of this engagement?

We began working together in October 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we began with them, our domain authority has increased four points; we went from 32 to 36. We’ve had 39 business listings published, eight link-building placements, and three organic links. Moreover, we save around 10–13 hours each week, which is incredibly helpful for scalability. Our sessions from all of our traffic have also increased by 21% and new users by 37% every month.

How did Ignite Visibility perform from a project management standpoint?

Project management is fantastic. They use Monday to break out the different facets of their work; they have assignments there. During the first five months, we had a weekly meeting. We’ve now switched to bi-monthly meetings because we feel the communication is strong enough.

We usually use the Monday platform to communicate. It’s nice because everything is documented, and we can always go back if we need to reference something. We also do Zoom meetings.

What did you find most impressive about them?

They show tangible results. It’s a fantastic relationship. We’ve worked with outsourcing companies on numerous occasions; they always talk about what they’re doing, but we never see the results. With Ignite Visibility, we get a monthly report to go over every PR and social media facet. On top of that, we get a quarterly business review.

Are there any areas they could improve?

Honestly, there isn't anything. We had a couple of issues in the past; we didn’t love the direction they were taking on social media. However, the team was open to our feedback, and they wanted to ensure they were representing the brand as best as possible. They took our criticism and course-corrected the path.

Do you have any advice for potential customers?

Keep the lines of communication open, and make sure you’re well-spoken about your brand and goals. The more you strategize together, the better the relationship will be.