How did you select this vendor?
Research. Interviews. We have been thru at least 9 different SEO/digital marketing firms over the past 14 years.
The problems we encountered were:
- firms who knew what to do but didn't know how to do it and/or didn't have the man power to execute what needed to be done.
- firms who didn't know what they didn't know and caused our site harm by participating in practices that achieved short term results at the expense of hurting our long term on line presence.
- firms who excelled at marketing themselves but had no genuine interest or ability in marketing their clients--their only goal was to sign up monthly subscribers locked in to contracts
- firms who tried to hold clients hostage with fear tactics by withholding ownership or access to the website, analytics, adwords history or the site itself
- firms who provided boiler plate, cookie-cutter web platforms that did no harm, were reasonable in price but were not capable of competing in a competitve market or vertical.
I did a lot of research on line, used sites like Clutch and depended on their reviews and read comments from owners like myself, spent time talking with and reviewing proposals from potential digital marketing firms.
Ignite stood out from the others by a long mile--they actually listened to what I needed, did a ton of real, meaningful research into my site, addressed the problems specific to our website and market in the digital space and produced a master plan with options to address what we wanted to achieve.
They spent a lot of time going thru the proposal and gave me options of how to get where I wanted to go with sensitivity to my budget. However, I really appreciated that they were honest about what was needed to achieve what I wanted with a timeframe and realistic budgets associated together.
They didn't sell me to a number they thought they could get me "signed up for"--they told me what I wanted to know and let me make the decision regarding the budget, time frame and scope of work I was comfortable pursuing.
Describe the scope of their work in detail.
Ignite provides comprehensive digital marketing with the exception of video asset creation/promotion. They create and optimize new content for our website, they created a blog and provide ongoing content for the blog, they provide analysis and updates on an ongoing basis for on and off site optimization of our website in order to keep the site up to date with Google's best practices.
They utilize A/B testing and CRO analysis to make updates and changes to the site with particular attention to the mobile user experience. They create meaningful content in order to garner high quality, high value links to our site.
They also create and optimize digital PR in the form of guest blog posts, infographics and press releases. Additionally, they seek out key influencers as part of digital PR.
They also provide service for the creation, optimization and managment of paid media campaigns on Google, Bing and Facebook. They create content and manage our social media on Facebook, Instagram and Twitter.
They provide creation and management of ongoing email campaigns to foster new leads and maintain relationships with our current client base.
What was the team composition?
I have a head/team manager SEO poc, a content team poc, an email poc, paid adwords poc, social media poc and at times an out source contant brought in when we need to address development or site issues.
We meet weekly in addition to communicating via email and Basecamp. I find them to be very responsive and the most organized, professional company in this space I have ever worked with.
Ignite Visibility has been able to help the client build best practices to benefit them in the long run. So far, their work has contributed to better keyword performance. They perform with honesty and integrity. Always accountable, they have good project management skills and a great workflow.