Ignite Visibility

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of CARSTAR

Describe what your company does in a single sentence.

North America’s largest Multi-Shop Operator Network of independently owned collision repair facilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish?

• Social Media Management
• Social Media Strategy
• Content Creation

SOLUTION

How did you find Ignite Visibility?

Other

Why did you select Ignite Visibility over others?

Great culture fit, Company values aligned

What was the size of Ignite Visibility’s team?

2-5 Employees

What was your primary form of communication with Ignite Visibility?

Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Social Media: Day-to-Day Management Social Media Best Practices & Custom Strategy Facebook Management & Promotion Instagram Management & Promotion LinkedIn Management & Promotion Twitter Management & Promotion Tik Tok Posta and Community Engagement & Organic Follower Techniques

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Engagement Growth
• Impressions Growth
• Content Creation (Monthly)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team at Ignite has been exceptional to work with, and their professionalism, expertise, and dedication have made a significant impact on our marketing efforts. Their ability to deliver content on time and maintain our brand guide while aligning with our marketing strategy across all channels has been remarkable.

Working with Ignite has been a seamless experience, and their team has demonstrated a deep understanding of our brand and our audience. They have consistently delivered high-quality content that has helped us to effectively communicate our message and engage with our target market.

Furthermore, the level of communication and collaboration between our teams has been outstanding. From the initial planning stages to the final delivery, Ignite has kept us informed every step of the way and has been receptive to feedback and input from our team.

Overall, our partnership with Ignite has been incredibly beneficial, and we look forward to continuing to work together to achieve our marketing goals. We highly recommend Ignite to any company looking for a reliable and skilled marketing partner.

What did you find most impressive or unique about this company?

We have been thoroughly impressed with the brand consistency that Ignite has delivered in our sponsored content. The level of attention and detail that they have put into ensuring that our brand voice is consistent across all channels is truly exceptional.

Our sponsored content has not only been visually appealing but has also resonated well with our target audience, resulting in increased engagement on various social media platforms.

We have seen a significant uptick in likes, shares, and comments on our sponsored posts, indicating that our audience is actively engaging with our brand and our message.

Are there any areas for improvement or something {provider_name} could have done differently?

While we are pleased with the overall performance of our social media pages, there is room for improvement when it comes to generating more engagement on our store-level pages. It is important to align ourselves with local news, weather updates, and events so that we remain relevant in those regions.

At the national level, we have done well in terms of generating engagement and increasing our following.

BACKGROUND

Please describe your company and position.

I am the Vice President of CAMO Holding dba CAMO Energy

Describe what your company does in a single sentence.

We manufacture, market and sell energy shots.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish?

• Increaae digital presence
• Build our brand
• National exposure

SOLUTION

How did you find Ignite Visibility?

Online Search

Why did you select Ignite Visibility over others?

• High ratings
• Great culture fit
• Company values aligned

What was the size of Ignite Visibility’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SOCIAL MEDIA BEST PRACTICES & CUSTOM STRATEGY. STANDARD CREATIVE & MANAGEMENT FACEBOOK MANAGEMENT AND PROMOTION. INSTAGRAM MANAGEMENT AND PROMOTION. TIKTOK MANAGEMENT AND PROMOTION. PERFORMANCE REPORTING Deliverables include significant engagement on social platforms along with a striking new brand identity across all platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand imaging
• Brand engagement
• Brand exposure

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ignite's vision has been direct and on time for every sub project thus far. The quality and attention to our brand has been second to none. All needs have been met in a timely manner.

What was your primary form of communication with Ignite Visibility?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their passion and knowledge of the industry and how it applies to our brand. With Ignite you truly feel the passion in your brand from their team and they avoid the approach of just sending another invoice to better themselves. They truly want to see their clients succeed!

Are there any areas for improvement or something Ignite Visibility could have done differently?

We are only a few months in to our project and as of now there are no recommendations for improvement. We are extremely pleased with Josh's and Carl's efforts and outcomes to date!

UPDATED REVIEW

This review was published on March 30, 2023.

Matthew Mallory

CEO, CAMO Energy

Food & Beverages

11-50 Employees

Pittsburgh, Pennsylvania, United States

Confidential

$10,000 to $49,999

Jan 2023 - Ongoing

Project summary

Ignite Visibility helps an energy shots company improve their internet presence. The team does content development for the client's social media platforms. They also manage influencers and create web content. 

Feedback summary

The client is pleased with Ignite Visibility's work. The team is transparent and has great communication skills. They meet all timelines and promptly address any issues encountered by the client. Overall, they understand the client's market and vision, enabling them to deliver high-quality work. 

BACKGROUND

Please describe your company and position.

I am the CEO of Camo Energy

Describe what your company does in a single sentence.

We sell energy shots

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ignite Visibility to accomplish?

• Internet presence
• Social media growth
• Increase sales

SOLUTION

How did you find Ignite Visibility?

Online Search

Why did you select Ignite Visibility over others?

• High ratings
• Pricing first our budget
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Ignite Visibility’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Content development of social media content.
• Influencer cultivation.
• Influencer management.
• Website content creation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in engagements
• Increase of followers
• Increase of internet sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very transparent, communication was great. all timelines Have been met. Very quick to address our needs.

What was your primary form of communication with Ignite Visibility?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Understanding of our market, and company vision.

Are there any areas for improvement or something Ignite Visibility could have done differently?

I am happily with all aspects of the work to date.

Star Ratings

Overall rating: 5. Highly recommend.

Quality: 5. They're exceeding our expectations.

Cost: 5. Good value for body of work.

Schedule: 5. Always on time.

Willing to refer: 5. I will definitely recommend Ignite.

BACKGROUND

Please describe your company and your position there.

I am the director of Operations at Doozycards.com. We are an online animated greetings business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility, and what were your goals?

We have been trying to launch a redesign of key pages on our site and met with a mystery of why the new pages caused a downturn in subscriptions.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have used Ignite before for PPC, SEO and email marketing all with very good results, so it was not even a question when they announced a CRO dept. for use.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Our consultant meets with us bi-weekly and always has abundant ideas, each of them practical, buildable and definitely an improvement for us. A recent one looks to improve our CVR by a notable percentage. These usually deal with tweaks to color, text and design of elements on our product pages and sign up pages. It includes A/B testing of the new designs.

How many resources from the vendor's team worked with you, and what were their positions?

We are currently working chiefly with one consultant with a second one sitting in on our meetings. He is head of the CRO dept. He consults regularly and easily with our PPC manager for synergy between those departments.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Early testing shows the most recent improvement to our main call to action button is increasing our subscriptions by 9%. We are currently in A/B testing for a redesign of our 2 sign up pages. While the test has run, there has been no drop in sign ups; we are still measuring for increases.

How effective was the workflow between your team and theirs?

Our consultant is readily available and communication is very fluid. Designs are sent back and forth with ease. We meet via Zoom and email designs.

What did you find most impressive or unique about this company?

Ignite hires top quality experts in each department. The CRO consultant we work with is very experienced and rolled in with numerous and insightful recommendations. Ignite's consultations are always rich.

Are there any areas for improvement or something they could have done differently?

They had an overall account manager for us about a year ago who was very good at listening to our needs and could hep us coordinate synergies between the various departments with whom we consulted. Their presence seems to have receded this year.

BACKGROUND

Introduce your business and what you do there.

I’m a senior copywriter at an industrial machinery manufacturing company, and we’re based in Santa Fe Springs, California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We wanted to have a greater presence in social media, and we wanted to give the job to a team of experts so that we could expand our reach across various social media platforms.

SOLUTION

What was the scope of their involvement?

Ignite Visibility handled our social media posts for each week on platforms such as LinkedIn, Instagram, Pinterest, and Facebook. Then, we collaborated with them to produce content. On top of that, we helped them create responses to comments or inquiries on our accounts. Sometimes, they directed people to a specific department within our company.

What is the team composition?

We worked with two social media strategists.

How did you come to work with Ignite Visibility?

Our new marketing chief was familiar with them. Ignite Visibility had a good reputation so we decided to contact them.

How much have you invested with them?

We spent around $15,000.

What is the status of this engagement?

We worked together from May 2021–April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We looked at our target engagements, and Ignite Visibility also showed us the impressions, traffic, and conversions we were getting. Although we definitely saw an improvement when we worked with them, we determined that our company and products weren’t really applicable to large social media conversions.

How did Ignite Visibility perform from a project management standpoint?

They had a good project management process, and they took a lot of initiative during our engagement. In addition, they responded well with feedback. They chose Jira as a project management tool at first, but we opted to use Google Sheets instead. We worked cooperatively across Google Sheets because it was the most accessible tool for us. Then, we communicated over email and phone, and we had weekly calls with them.

What did you find most impressive about them?

They demonstrated a wonderful can-do attitude. Above all, they listened very well, and they were very knowledgeable.

Are there any areas they could improve?

No. Nothing really stood out as areas they could improve.

Do you have any advice for potential customers?

Ignite Visibility is a wonderful team and if I have my own enterprise, I’ll consider them for my marketing solution.

BACKGROUND

Introduce your business and what you do there.

I’m the Digital Media Manager for Tony Robbins, and I manage the organization’s paid media.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We needed someone to provide us with digital marketing services, specifically for PPC and SEO.

SOLUTION

What was the scope of their involvement?

Ignite Visibility manages a number of our ad accounts, including Google, LinkedIn, TikTok, and Pinterest. We work closely with their team for SEO, paid media and ads development, keyword research, and PPC campaigns.

We give them a brief rundown for each campaign, supply them with creative collateral, and provide them with high-level consultation to kickstart their ad development process.

What is the team composition?

We work directly with a paid media manager, a senior paid media manager, and a team lead for paid social.

How did you come to work with Ignite Visibility?

Tony Robbins knew the owner of Ignite Visibility, so there was already a pre-existing relationship between our two companies.

What is the status of this engagement?

We’ve been working with Ignite Visibility since April 2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with Ignite Visibility, they have increased our lead volume by 400% respectively — their work is the heart of what produces our revenue.

How did Ignite Visibility perform from a project management standpoint?

They consistently meet our deadlines and respond to our concerns and requests with agility. They’re also excellent at adhering to our budget and keeping pace with how much we’re spending each month.

They’re highly receptive when it comes to communication, and we typically interact through Zoom and Slack, while we manage the project through Asana.

What did you find most impressive about them?

We’re impressed with their responsiveness, attention to detail, and the quality of the results they deliver.

We believe that they’re the ideal agency for digital marketing, and we feel very confident knowing we’re in the best hands based on how strong our relationship is with them.

I can tell they have our best interest at heart because they’re always going the extra mile for us.

Are there any areas they could improve?

We’ve given them a lot of constructive feedback and they would always adjust and improve upon them each time. I don’t see any way they could improve right now as they’re doing top-notch work for us.

Do you have any advice for potential customers?

Be clear on your organizations vision and goals, outline your objectives for them, and provide their media buyers the latitude and freedom to “own” the ad accounts they manage – they will be sure to please you with outstanding results!

BACKGROUND

Introduce your business and what you do there.

I’m the CMO for Restaurant Accounting Services. We’re a fintech company in the hospitality space. We offer back-office services such as accounting, financial reporting, business intelligence and data analysis, AP and cash management, and inventory for independent, QSR, and multi-concept restaurants.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

Our main challenge was scalability. We needed an outsourced company to scale our digital marketing capabilities while still growing.

SOLUTION

What was the scope of their involvement?

Ignite Visibility helps us with content and website development. Initially, they did an in-depth review of our website. They came to the table with a specific analysis of what we could improve, including the reasoning behind it, which was great. Also, we went over the content guidelines that they needed to follow and our aligned goals to ensure everything they did would work towards those goals.

Additionally, they’ve analyzed our PPC strategies to put us on the right path, and we’ve made some positive changes.

What is the team composition?

We have around 4–5 people on our team, including an account manager and social media specialist.

How did you come to work with Ignite Visibility?

Another person on my team was tasked with finding a digital marketing company for outsourcing, and he looked at about five companies. After the review, we thought Ignite Visibility was the closest match to what we were looking for.

We initially engaged in a conversation with one of their sales representatives. Then, we had three conversations. The first one was a discovery call; the second was a more in-depth discussion to understand our goals and what we wanted to achieve. Finally, we went over the proposal in the third call and signed the contract afterward.

How much have you invested with them?

We’ve spent less than $77,000 in six months.

What is the status of this engagement?

We began working together in October 2021, and our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since we began with them, our domain authority has increased four points; we went from 32 to 36. We’ve had 39 business listings published, eight link-building placements, and three organic links. Moreover, we save around 10–13 hours each week, which is incredibly helpful for scalability. Our sessions from all of our traffic have also increased by 21% and new users by 37% every month.

How did Ignite Visibility perform from a project management standpoint?

Project management is fantastic. They use Monday to break out the different facets of their work; they have assignments there. During the first five months, we had a weekly meeting. We’ve now switched to bi-monthly meetings because we feel the communication is strong enough.

We usually use the Monday platform to communicate. It’s nice because everything is documented, and we can always go back if we need to reference something. We also do Zoom meetings.

What did you find most impressive about them?

They show tangible results. It’s a fantastic relationship. We’ve worked with outsourcing companies on numerous occasions; they always talk about what they’re doing, but we never see the results. With Ignite Visibility, we get a monthly report to go over every PR and social media facet. On top of that, we get a quarterly business review.

Are there any areas they could improve?

Honestly, there isn't anything. We had a couple of issues in the past; we didn’t love the direction they were taking on social media. However, the team was open to our feedback, and they wanted to ensure they were representing the brand as best as possible. They took our criticism and course-corrected the path.

Do you have any advice for potential customers?

Keep the lines of communication open, and make sure you’re well-spoken about your brand and goals. The more you strategize together, the better the relationship will be.

BACKGROUND

Introduce your business and what you do there.

I’m the digital and creative director for Madison Avenue Couture. We’re a dealer of luxury handbags, and we mostly sell online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We needed their help with the optimization of our website.

SOLUTION

What was the scope of their involvement?

Ignite Visibility provides us with SEO services. In the beginning, they had to familiarize themselves with our brand and what we do; we gave them a brief and told them what we wanted our voice to be like. After that, they proceeded with the optimization of our website based on the given requirements.

What is the team composition?

We work with different people from their team, including an account manager and a writer.

How did you come to work with Ignite Visibility?

It was actually my boss who found them; she researched online and ended up interviewing a whole bunch of companies, including Ignite Visibility. Our previous digital marketing agency also recommended them to us.

How much have you invested with them?

We’ve spent around $7,000–$8,000 per month.

What is the status of this engagement?

We started working with them in September 2021, and our engagement is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since working with Ignite Visibility, our website traffic has skyrocketed by 100%, which is pretty astonishing to see. Hence, we’ve also decided to switch over to their paid digital marketing services, hoping to achieve the same success.

How did Ignite Visibility perform from a project management standpoint?

Their project management is excellent — the account manager is always on top of things and responds quickly, which has been a delightful experience. For communication, we communicate and track tasks mainly through monday.com. 

What did you find most impressive about them?

What's most impressive about Ignite Visibility is that they are genuinely invested in our product; the previous companies I've worked with weren't as interested, so it's been a very refreshing experience to work with their team.

Are there any areas they could improve on?

I can’t think of anything negative because they’ve done a great job overall.

Do you have any advice for potential customers?

If you need a reliable partner, you can’t go wrong with Ignite Visibility.

BACKGROUND

Introduce your business and what you do there.

I’m a director at a legal finance company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We were trying to address our Internet marketing.

SOLUTION

What was the scope of their involvement?

Ignite Visibility writes our web content and addresses issues on our website. The team is in charge of our site’s blog content. We work closely with them, giving them ideas, and the writing process is a two-way street. They handle our publicity, so they write articles and reach out to different outlets at an organic level instead of a paid publication. They also write our PR releases. 

What is the team composition?

We work with 2–3 people from Ignite Visibility, including John (Co-Founder & CEO) and Monique (Project Manager & SEO).

How did you come to work with Ignite Visibility?

John was referred to us. We hired Ignite Visibility because when we searched for the keyword, they were the first that came up.

What is the status of this engagement?

We started working together in January 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Ignite Visibility has successfully fixed issues on our website, and they’ve refreshed the site’s content. So far, our organic traffic has gone down, so we haven’t seen the success just yet. However, we’re attributing this to the transition the site has gone through.

They’ve been pretty on top of their deliverables through the site’s transition. They’re organized, and their response rate is 1–2 business days, which is pretty reasonable. 

How did Ignite Visibility perform from a project management standpoint?

They’ve been good at project management. We communicate via email and Monday.com.  Sometimes things do slip through the cracks, though. They were a bit behind for February, and we’ve had to play some catch-up.

What did you find most impressive about them?

Ignite Visibility has good writers. Additionally, the team is very friendly and has really lovely people. I like their personality, where they’re going, and their strategy. Monique is a gem; she’s always on top of what she needs to do and stays organized. They’re very friendly.

Are there any areas they could improve?

They could make sure that what we have on our contract is clearly stated on Monday.com. They missed a few things, such as infographics and video, that they promised in the first contract that we signed.

They could also improve their directness of communication. Monday.com can appear disorganized on our email. The platform takes a second to get used to, and since we communicate with so many people, staying on top of it can be a challenge. Ultimately, phone calls are better than emails for communication. Improving this could protect them in the future.

Do you have any advice for potential customers?

I would advise figuring out Monday.com quickly. Go over the contract and the statement of work, and compare that to what’s on the platform.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at Fram and Partners, a women’s fashion brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We had just migrated our site onto Shopify, but a lot of our SEO rankings were lost after the migration, so we needed help with improving our rankings back.

SOLUTION

What was the scope of their involvement?

Ignite Visibility helps us with our SEO and email marketing. First, they took over our SEO efforts. We provided them with a list of keywords we wanted to focus on since those were the best performing words we had before the migration, and they’ve been improving our rankings since. After 4–5 months of working with them, we decided to get their help for our email marketing efforts as well due to their responsiveness and expertise.

Currently, we work very closely with Ignite Visibility on our keyword research and strategy. However, they’re the experts, so we rely on them to help us drive a lot of those strategies.

On the other hand, we give them free reins to handle our email marketing. Still, they have an email marketing plan that they share with us and ask us for our input on a weekly basis. They come up with the concepts and designs, and we just give them an overall direction, making adjustments when needed.

For this part of the project, Ignite Visibility categorizes our users according to their level of engagement, focusing their efforts on the most engaged users. However, they also have a re-engagement plan to make us noticeable for people who previously didn’t open our emails.

What is the team composition?

On the SEO side, we work with two people from Ignite Visibility, who are our main points of contact, and two more people who work in the background and join our calls. We work with two other people on the email marketing side, and they also have copywriters and creative designers working in the background. From their entire team, Monique (Project Manager) is our primary contact; I can reach out to her with any request, and she makes it happen.

How did you come to work with Ignite Visibility?

I did research and called several different agencies, including Ignite Visibility. I ultimately chose them due to their expertise and ease of communication.

How much have you invested with them?

We’ve spent about $80,000 on the SEO services and $60,000 on the email marketing services.

What is the status of this engagement?

We started working together in February 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Comparing February 2021, when we first engaged with Ignite Visibility, with February 2022, our SEO traffic has doubled, and our revenue coming from SEO has more than doubled. Additionally, they've been able to push up our ranking significantly in the keyword categories that we’ve asked them to focus on. As for email marketing, our email-driven revenue has gone through the roof, improving significantly as well.

How did Ignite Visibility perform from a project management standpoint?

Ignite Visibility is very good at project management. As a small company ourselves, it is usual that we find challenges our bottlenecks along the way due to our limited resources. However, they’re very good at pushing us and reminding us about timelines and milestones. Additionally, we’ve never had a problem from their end; whenever they promise a deadline, they deliver by that date.

We use Basecamp to manage the project. Since our development team is based in China, we agreed to use Slack to communicate, but we also communicate via email and phone calls.

What did you find most impressive about them?

Communication is what Ignite Visibility does exceptionally well. They’re very responsive, and we’re always able to have frank conversations. Obviously, their technical skills are also very good, and they have an impressive ability to take our feedback and make adjustments that meet our needs. Overall, they’re very nimble, and we enjoy working with them.

Are there any areas they could improve?

Recently, we experienced that their sales team was a bit slow to respond, which was surprising considering how quick and responsive our day-to-day team is. It would be great if they could improve on that aspect.

Do you have any advice for potential customers?

Be transparent with them regarding your expectations, and they’ll step up to that. As long as your communication with them is clear, they’re very good at meeting and exceeding expectations.

BACKGROUND

Please describe your company and your position there.

Davis Instruments is a leader in environmental monitoring. I am the head of worldwide ecommerce.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility, and what were your goals?

We transitioned from a sub-optimized site and platform to Shopify. After the transition we desired to install SEO best practices for the site and the team. The goals were to grow organic traffic and provide key learnings to the internal team in how to better optimize for SEO moving forward.

SOLUTION

How did you select this vendor and what were the deciding factors?

Vendor was selected based on their breath of services and due diligence performed against their competitors. Ignite received very positive feedback from numerous current and former partners.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Backlinking, Content creation, Site audit and fixes, and data analysis. We had weekly calls with the team. The Ignite team created 5 pieces of new content to be uploaded on our site a month. They also provided guest blogs for our content via their network of publishers. We had 2 QBRs during the engagement.

How many people from the vendor's team worked with you, and what were their positions?

1 Account manager, 1 PR expert, and 2 content writers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I can share that we were happy with their services.

Describe their project management style, including communication tools and timeliness.

Basecamp was used for product management and communication. We had weekly calls to go over key objectives and result as well as planning for next steps and prioritization.

What did you find most impressive or unique about this company?

They provided a high level of professional SEO knowledge. They'd been happy to answer questions and share best practices to educate our team. We mutually agreed to our goals for the engagement and they worked diligently to accomplish these goals with our team.

Are there any areas for improvement or something they could have done differently?

They have a new Client Services team. As the initial term came to an end we could have communicated our mutual goals and understanding better. I expect this to improve moving forward.