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    San Diego, CA
    619.752.1955

Relationships, Responsiveness, Results

4.9
40 reviews

Ignite Visibility is one of the highest recommended agencies on Clutch.co and one of the top digital marketing companies in the industry. Consistently named one of the top SEO, paid media, social media, email marketing and CRO companies in the USA, Ignite Visibility has used the same strategies they use for clients to become a two-time Inc. 5000 company (2017 and 2018).

The company has the pleasure of representing over 150 amazing clients such as Tony Robbins and Sharp Healthcare, as well as smaller clients. Ignite Visibility focuses on building relationships, being incredibly responsive and getting results for clients.

Ignite Visibility is led by industry expert and University of California San Diego teacher John Lincoln. Lincoln has been practicing online marketing since 2002 and is one of the world’s top digital marketers. Lincoln was named the 2017 Search Marketer of the Year by Search Engine Land and recently created "SEO: The Movie" and "Social Media Marketing: The Movie." Ignite Visibility has been featured on major industry publications such as Entrepreneur, Inc., and Forbes.

With 55 employees located in San Diego, John Lincoln, his business partner Krish Coughran, and company leaders diligently train and manage the Ignite Visibility team.

By establishing mutually beneficial, long-term relationships, Ignite Visibility creates custom solutions tailored to meet the specialized business objectives of each client. In an industry with no barrier to entry, Ignite Visibility has forged ahead by rigorously training and testing staff. Ignite Visibility's has a proprietary technology called the "Forecaster Method" which allows them to forecast results for every service they offer. Contact Ignite today.

READ MORE...
 
$5,000+
 
$100 - $149 / hr
 
50 - 249
 Founded
2012
Ignite Visibility
3770 Tansy StA
San Diego, CA 92121
United States
619.752.1955
Ignite Visibility
United States

Portfolio

Key clients: 

Tony Robbins, Sharp Healthcare, WeddingWire, Lancer Skincare, Xometry, KerrTotalCare, Yoga 6, Medifast Weight Control Centers, Flippin Pizza, Mission Federal Credit Union, Fix Auto USA, Ecwid, Platt College, California Western School of Law, BTO Sports, Links of London, Urgent Care Extra, Buy Auto Parts, Mitchell 1, Kavo

Reviews

4.9
40 reviews
Sort by

PPC Campaign Management for Capital Funding Services Company

“No one understands the intricacies of PPC marketing better than Ignite Visibility.”

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5.0

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jun. 2018 - Ongoing
Project summary: 

Ignite Visibility provides ongoing PPC services via search engine and social media channels.

The Reviewer
 
11-50 Employees
 
Spokane Valley, Washington
Pamela Pyrc
Director of Marketing, Universal Funding Corporation
 
Verified
The Review
Feedback summary: 

In only three months, Ignite Visibility has managed to reduce ad spend and increase the rate and volume of conversion. Their unwavering determination for success gets them through difficult tasks, while their aptitude for strategy positions them for success.

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing at Universal Funding Corporation, an invoice factoring company. We help companies resolve cashflow gap issues through lending. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We were spending a significant amount of funds on digital advertising, but the quality and quantity of our leads were steadily decreasing. We needed to find a more qualified PPC specialist who could deliver profitable results.

SOLUTION

What was the scope of their involvement?

Ignite Visibility has a full suite of digital marketing services, but we only needed them to help us to refine our PPC marketing efforts. Before initiating any new campaigns, they reviewed our Google AdWords profile and removed all of the unnecessary keywords and paid features that weren’t yielding results. They started with Google ads and eventually expanded our ad reach to Bing and various social media platforms. Their team also helped us create new landing pages.

What is the team composition?

Two PPC specialists are assigned to our account.

How did you come to work with Ignite Visibility?

We searched online for Premier Google Partners and found Ignite Visibility.

How much have you invested with them?

Including ad spend and management fees, we pay a little more than $70,000 each month.

What is the status of this engagement?

They started managing our PPC accounts in June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn’t realize how poorly our Google AdWords account was performing until Ignite Visibility pointed out all of the inefficiencies. In three months, they miraculously increased our conversion rate by 300%, increased our conversion volume by 12%, and reduced our cost-per-click. With our previous PPC provider, we only saw 50% conversion from our monthly $80,000 ad spend. Ignite Visibility has decreased our waste spend dramatically, so we’re finally getting a positive ROI.

How did Ignite Visibility perform from a project management standpoint?

Basecamp is our central communication hub, but we also have weekly phone conferences to review their progress and discuss updates and action items. They always send a follow-up email to summarize the meeting and address any of our questions. We also have access to the Data Studio account where all of our metrics are aggregated. They’re very action-oriented in regard to deadlines; we’re notified in advance if the timeline needs to be adjusted.

What did you find most impressive about them?

No one understands the intricacies of PPC marketing better than Ignite Visibility. We assumed that it would take six months to see results, but it only took their genius team 90 days to maximize our profits. While our previous vendor simply followed what’s outlined in the scope, Ignite Visibility works diligently to find strategies that work for us.

Are there any areas they could improve?

Although there’s always room for improvement, I’ve haven’t noticed any red flags while working with them.

Do you have any advice for potential customers?

For the best results, view the engagement as a group effort. It’s important to ask them a lot of questions to understand the impact that their work makes. 

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO and PPC for Benefits Administration Software Developer

"Ignite has an extremely talented team that listens to our needs and then works hard to meet them." 

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2017 - Ongoing
Project summary: 

Ignite Visibility provides ongoing social media and marketing support, contributing to SEO and PPC efforts. Besides strategy creation, they also help with project planning and work to improve keyword rankings.

The Reviewer
 
51-200 Employees
 
Little Rock, Arkansas
Bo Armstrong
Chief Marketing Officer, DataPath, Inc.
 
Verified
The Review
Feedback summary: 

Taking responsibility for more than just immediate results, Ignite Visibility has driven industry-leading social engagement and developed plans to ensure ongoing success. Their consistent communication allows them to internalize their clients’ needs and use their extensive expertise to address them.

BACKGROUND

Please describe your company and your position there.

I’m the CMO for DataPath, Inc., a software company in the benefits administration market. My responsibilities include branding, communications, social media, product marketing, PR, and promotions.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility?

We were looking for someone to manage our social media and provide ongoing SEO guidance.

What were your goals for this project?

We were aiming to maintain our engagement rates’ position in the market and grow our organic traffic significantly.

SOLUTION

How did you select this vendor?

We conducted a standard RFP process and then met individually with the finalists. We ultimately decided on Ignite Visibility because their proposed action plan proved to be better and more comprehensive than their competitors'. They weren't the most affordable, but their proposed rates were reasonable.

Describe the project in detail.

Our engagement is less an isolated project and more an ongoing effort. That being said, we did establish a statement of work (SOW) and an internal, quarterly project plan. We meet regularly to discuss the progress of items listed in both the SOW and the project plan. After working with Ignite Visibility for a little while, we also started utilizing their PPC services.

What was the team composition?

We generally work with a project manager, a social media analyst, and a PPC analyst.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

We lead all our competitors in social media followers and engagement and have seen more than 200% year-over-year growth in organic traffic from unique visitors. Our keywords rankings have also exhibited steady growth. We’re pleased to be hitting the annual goals we've developed for our SOW and project plans.

How did the Ignite Visibility perform from a project management standpoint?

Our Ignite Visibility project manager is fantastic. We meet once a week via phone, and she keeps us updated with weekly status reports. She’s highly responsive to our questions and concerns.

What impresses you about the Ignite Visibility?

Ignite has an extremely talented team that listens to our needs and then works hard to meet them. They have a deep understanding of digital marketing that has proved invaluable as we create strategies to move our company forward.

Are there any areas for improvement?

There’ve been a few areas we've identified in the past but they addressed those items quickly and sufficiently. They’re a rapidly growing company, so my only suggestion to them would be to focus on maintaining the great level of customer service they currently offer.

5.0
Overall Score They're a great agency.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Our projects are always delivered on time.
  • 4.0 Cost
    Value / within estimates
    Ignite isn't the most affordable agency on the market, but they're reasonably priced.
  • 5.0 Quality
    Service & deliverables
    Their overall quality is great.
  • 5.0 NPS
    Willing to refer
    I've referred colleagues to Ignite in the past and will continue to do so.

SEO, PPC, & Email Marketing for Health & Wellness Company

“We enjoy working with them because they go above and beyond to accommodate our needs.”

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4.0

Quality: 
5.0
Schedule: 
4.0
Cost: 
3.0
Willing to refer: 
4.0
The Project
 
$50,000 to $199,999
 
Nov. 2017 - Ongoing
Project summary: 

Ignite Visibility provides ongoing SEO, PPC, and email marketing services. Their work also includes site maintenance and content consulting.

The Reviewer
 
1-10 Employees
 
Philadelphia, Pennsylvania
CEO, Health & Wellness Company
 
Verified
The Review
Feedback summary: 

While Ignite Visibility’s SEO and PPC efforts have yet to impact online growth, their emails marketing has doubled the monthly profits. Their customer-oriented approach to business is what sets them apart from their competitors.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an online marketplace that specializes in hemp-based wellness products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

Our site traffic had decreased significantly over the past two years, so we were in desperate need of an SEO provider.

SOLUTION

What was the scope of their involvement?

Their original scope only included their SEO services. In an attempt to improve our search engine ranking, they produced an SEO campaign and fixed all of the 404 errors, broken links, and other technical issues that decreased our rank. They also provide consulting services for our content staff. We eventually added email marketing and PPC services to their scope of work.

What is the team composition?

Three leads were assigned to our account for SEO, email marketing, and PPC respectively.

How did you come to work with Ignite Visibility?

We reached out to them after reading their impressive reviews on Clutch. They had previous success with other online stores, so we decided to work with them.

How much have you invested with them?

We’ve spent $100,000 with them so far. After adding PPC and email services, our monthly fees increased from $6,000 to $12,000.

What is the status of this engagement?

Our partnership began in October 2017 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our email-based revenue has increased from $30,000 to $60,000 since bringing Ignite Visibility on board. Unfortunately, we haven’t experienced any success with their SEO and PPC services; rather, organic growth has dropped by 40%. Although our results to date have been disappointing, we understand that a lot of external factors contribute to our traffic decline.

How did Ignite Visibility perform from a project management standpoint?

Expectations were established during the early stages of the project, and they continue to surpass communication goals. We have weekly phone conferences with the SEO and email teams, while the PPC team sends us emails sporadically.

What did you find most impressive about them?

We enjoy working with them because they go above and beyond to accommodate our needs.

Are there any areas they could improve?

We receive regular reports from the email team, but we don’t get any documentation for PPC and SEO. Having access to our metrics could give us more insight on which techniques are working and which strategies aren’t effective.

Do you have any advice for potential customers?

Any company with a mailing list of more than 100,000 customers should consider hiring Ignite Visibility to maximize profits.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
    We rarely enforced strict deadlines.
  • 3.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer
    I can confidently recommend their email marketing services.

SEO & PPC Campaigns for Wildlife & Adventure Company

"Every resource is responsible and dedicated."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2018 - Ongoing
Project summary: 

Ignite Visibility has served as one of two SEO and PPC vendors. The team has used Google Analytics and advised on design optimizations for the website. The relationship is now paused for a temporary period.

The Reviewer
 
51-200 Employees
 
Nuevo Vallarta, Mexico
Jorge Carrillo
IT Director, Vallarta Adventures
 
Verified
The Review
Feedback summary: 

Website improvements resulted in increased sales. Expert knowledge, availability, and professionalism have made Ignite Visibility a valuable partner for collaboration. The team’s accessibility and SEO skills are impressive. The relationship is likely to resume based on past performance.

BACKGROUND

Introduce your business and what you do there.

I’m the IT Director of Vallarta Adventures Group, a company that specializes in adventure and ecotourism in Mexico.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

Our leadership decided to have two different agencies work on our website’s issues for one year. Ignite Visibility was one of those vendors.

SOLUTION

What was the scope of their involvement?

Ignite Visibility has worked on SEO, PPC, and email campaigns. They learned the different areas of our business and made a list of suggestions for SEO and design improvements. The latter included images and colors. The team uses Google Analytics and has taught us how the tool works.

What is the team composition?

We’ve worked with them on three different projects. We’ve had a different project manager for each project.

How did you come to work with Ignite Visibility?

How much have you invested with them?

We spend around $50,000 per month.

What is the status of this engagement?

We started working with Ignite in February 2018 and the partnership is currently paused while we test another company. I’m sure that we’ll be back to working with Ignite in the near future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ignite Visibility exceeded the scope to optimize the website and boost our sales. The team is very knowledgeable about Google Analytics.

How did Ignite Visibility perform from a project management standpoint?

One of the project managers was particularly amazing to work with. The team is always available to solve problems, make changes, or respond to a comment. That level of service is important to us. As a team, Ignite Visibility is easy to collaborate with; they are professional and understand our requirements. We communicate via Basecamp.

What did you find most impressive about them?

Their SEO skills are very good.

Are there any areas they could improve?

I don’t know how Ignite Visibility could improve because they’re already giving their best effort. Every resource is responsible and dedicated. Even the CEO participates in meetings.

Do you have any advice for future clients of theirs?

I wasn’t happy about ending the relationship with them. I know that they’re a competitive and professional company, and so does our CEO. Our CEO has referred them to other companies.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Content Creation for Online Charter School

"Most of our potential students come from our website and we are constantly given positive feedback on its content."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. 2015 - Ongoing
Project summary: 

Ignite Visibility provides weekly content creation for an online charter school’s website.

The Reviewer
 
11-50 Employees
 
San Diego, California
Diahann Mathis
Principal, San Diego Virtual School
 
Verified
The Review
Feedback summary: 

Website traffic and, consequently, student enrollment have both increased. The Ignite team manages tasks well and communicates consistently while also responding quickly to requests.

BACKGROUND

Please describe your company and your position there.

San Diego Virtual School is a public charter school that serves grades 6-12 and offers fully online curriculum to the counties of San Diego, Orange, Imperial, and Riverside. Students have online access to curriculum and teachers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility?

We hired Ignite to provide weekly content creation for our website.

What were your goals for this project?

In order to attract potential students to enroll, we have wanted to increase website visibility about our online learning approach.

SOLUTION

How did you select this vendor?

The executive director and board members of the San Diego Virtual School selected Ignite because they felt the company understood charter school organization, education, and online learning.

Can you go into detail about the services they provided and the scope of the project?

Ignite continues to provide weekly content for our site, including online-education information for prospective parents, a blog and information specific to our school and our its online program.

What was the team composition?

The Ignite team worked directly with the principal of our school.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The Ignite team, pay per click advertising, and website improvements have successfully driven more potential students to enroll in our program.

How was project management arranged and how effective was it?

Biweekly meetings proved very effective for project management. When requests were given, Ignite’s response was quick. Ignite’s methodology insights helped drive more traffic to our site.

What did you find most impressive about this company?

We are most impressed with their customer service. In addition, their content building on the site has been very effective. I am personally impressed with their organization and ability to brainstorm effectively.

5.0
Overall Score I am very impressed with Ignite.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They are always willing to accommodate us with our scheduling.
  • 5.0 Cost
    Value / within estimates
    The cost is affordable given the amount of services provided.
  • 5.0 Quality
    Service & deliverables
    Most of our potential students come from our website, and we are constantly given positive feedback on its content.
  • 5.0 NPS
    Willing to refer
    Absolutely! They provide great customer service and are an excellent company.

SEO for Large Self Storage Company

"All of our communication was with their VP, who was very knowledgeable."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2017 - Ongoing
Project summary: 

Ignite Visibility oversees the SEO strategy development and implementation and assists with social media. They use blogs, infographics, and content-rich pages to improve Google rankings.

The Reviewer
 
11-50 Employees
 
Boise, Idaho
Marshall Weber
Marketing Director, Store-it
 
Verified
The Review
Feedback summary: 

The traffic to the website increased 10 times and the bounce rates decreased by 80%. Knowledgeable and professional, Ignite Visibility established a smooth process, while their ability to give their full attention to clients earned them trust.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing director at Store-it. We supply self-storage units to the public and to commercial businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

We wanted to move from newspaper advertising into the online marketplace, so we were looking for a company to help us.

SOLUTION

What was the scope of their involvement?

They've been managing our social media platforms and providing SEO services. In addition, they do a lot of backend coding and make some structural changes to our website. They helped us develop SEO strategies and then implemented them, using blogs, infographics, and content-rich pages to make sure our website is optimized for search engine needs. We’re also planning to focus more on our PPC campaigns.

What is the team composition?

We work mostly with their VP, our campaign manager, and 2–3 other members of their team.

How did you come to work with them?

We did an online search and read multiple reviews. The reason we reached out to Ignite Visibility was their client to employee ratio. It showed that they valued their clients and they were investing in the employees who could give their best.

How much have you invested with them?

We've spent about $80,000.

What is the status of this engagement?

We started working with them in December 2017 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The traffic to our website is 10 times as high and our bounce rates decreased by about 80%. We've also seen an increase in our Google rankings for at least 20–30 different keywords from both low and high pages.

How did they perform from a project management standpoint?

Every month they provide us with an update on keyword changes and we see positive results. We usually communicate via phone or email and we also use Basecamp to share documents.

What did you find most impressive about them?

All of our communication was with their VP, who was very knowledgeable. Also, the process of signing the contract was easy and they gave us a detailed explanation of what we were doing right and what we could improve.

Are there any areas they could improve?

I can't think of anything. If they were local, we could take them out to lunch.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO & Site Upgrade for Residential Service

“Ignite Visibility has been the perfect partner for us to reinvigorate our SEO campaign.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Dec. 2017 - Ongoing
Project summary: 

With the goal of improving organic performance and generating quality leads, Ignite Visibility was engaged to revive an outdated website and mediocre SEO campaign. Support continues via weekly meetings.

The Reviewer
 
11-50 Employees
 
Vista, California
CEO, Home Services Business
 
Verified
The Review
Feedback summary: 

Ignite Visibility’s detailed-oriented efforts have already produced results, including significant increases in both organic rankings and leads. Professional, committed, and experienced, the team executes efficient and responsive project management and remains flexible to changes in project scope.  

BACKGROUND

Please describe your company and your position there.

I am the president and CEO of a residential home services business located just north of San Diego, California. We provide heating, air conditioning, plumbing, and drain services to homeowners in San Diego County and the southern portion of Riverside County.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility?

We purchased the company in March 2016 from an owner who had neglected the business for several years. The company's online presence had become outdated and ineffective, so we engaged Ignite Visibility to revive our SEO efforts.

What were your goals for this project?

Our goal was to improve our website’s organic performance in order to generate high quality, incremental leads for better business growth. 

SOLUTION

How did you select this vendor?

We interviewed several agencies that were ranked highly for SEO performance, but were very impressed with all of our interactions with the Ignite Visibility team.

Describe the project in detail.

After completing a detailed questionnaire about our business and project goals, we began participating in weekly conference calls with the team via Basecamp to review project direction, action item and deliverable status, and performance results. 

What was the team composition?

Ignite Visibility assigned us a team consisting of a project team lead, a technical expert, and a social media expert. 

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Though early in the process, we have seen a significant increase in our page one organic rankings, to which our organic leads have also proportionally increased.

How did the Ignite Visibility perform from a project management standpoint?

The team's commitments were completed according to their proposed schedule.  They were also very flexible and accommodating to other items that we introduced throughout the process.

What impresses you about the Ignite Visibility?

Ignite Visibility has been the perfect partner for us to reinvigorate our SEO campaign. We have been extremely impressed with their professionalism, expertise, level of communication, and project planning as they navigate the process of upgrading our outdated website. They are world-class experts in their field and their level of customer service is truly remarkable.

Are there any areas for improvement?

There are none that I have seen. They are well deserving of the outstanding reputation that attracted us to them in the first place.

5.0
Overall Score They delivered an outstanding performance and we could not be happier with our decision.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They consistently met all commitments.
  • 5.0 Cost
    Value / within estimates
    The cost was on the higher end of the market, but the results fully justified the expense.
  • 5.0 Quality
    Service & deliverables
    The project team and the experts who supported them delivered extremely high quality output.
  • 5.0 NPS
    Willing to refer
    We would absolutely refer Ignite Visibility to anyone in need of similar services.

Website Revamp, SEO & SMM for Multiple E-commerce Sites

“They’re really transparent and have no problem with honesty.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Feb. 2017 - Ongoing
Project summary: 

Ignite provides ongoing SEO and social media marketing for e-commerce websites across two languages. The marketing effort includes keyword targeting, blog posts, and a variety social media content.

The Reviewer
 
1-10 Employees
 
Quebec, Canada
Founder, Hair Storefronts
 
Verified
The Review
Feedback summary: 

Ignite’s upfront approach establishes project expectations within the limitations of SEO. Quantifiable results were achieved within several months of work. Now, sales through Google search and social media consistently increase each month, while the website’s bounce rate steadily decreases.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a company that sells hair care products like extensions and wigs through various e-commerce websites.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

Our websites weren’t performing close to our standards. We got some sales through Instagram and Facebook, but none from Google searches. I needed a marketing firm to provide SEO.

SOLUTION

What was the scope of their involvement?

I designed our French-Canadian website with a developer over a short time frame. The first thing Ignite did towards the SEO effort was analyze the technical aspect of the platform. They found a lot of errors in the site’s code, so they restructured how the URLs work. This included renaming certain URLs and adding products to specific categories. These technical revisions helped improve the site’s overall performance. To further increase our Google ranking, they send weekly keyword lists that are integrated into the website’s content. They have a French-speaking team member who writes two blog posts for us every 2–3 months.

With the success of the SEO project, we recently hired Ignite to also manage our social media marketing. They gave us a calendar that outlines when to post different materials like pictures, videos, quotes, and reminds us to engage with our followers. We now use hashtags on every post and added our social media links and icons to the website. Ignite also added the Facebook pixel to the site so visitors will then see our Facebook ads. From there, we can track conversions to see how much sales were generated and make adjustments whenever needed.

We work with Ignite on a similar project for one of our different websites. It uses the same business model, but the domain is different to target English-Canadian markets. Both projects function on an ongoing contract.

What is the team composition?

A project manager and their assistant are my primary points of contact. They occasionally involve other specialists from their team to provide specific expertise when necessary.

How did you come to work with Ignite Visibility?

I previously worked with another SEO agency, but the traffic their services provided was inconsistent and didn’t increase sales. I used Clutch to search for a company in the United States or Canada with excellent reviews. Ignite seemed like the best option.

How much have you invested with them?

So far, we’ve spent $70,000–$75,000 in total.

What is the status of this engagement?

We started working together in February 2017 and then engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The process was slow at first, but we began to see measurable results after 3–4 months. The website’s bounce rate is down significantly and continues to trend in that direction. Through Google Analytics, we’ve seen sales from searches and social media reliably increase each month. Ignite did an amazing job, even with the French website.

How did Ignite Visibility perform from a project management standpoint?

I routinely call the project manager and their assistant once a week but have to ability to do so whenever necessary. We primarily use Basecamp for communications and updates. They installed Google Analytics and Google Webmaster on our websites so we can easily track marketing information.

What did you find most impressive about them?

They’re really transparent and have no problem with honesty. They told me upfront that SEO takes a long time to generate results and would require a several month commitment. I appreciated that forthrightness because other companies said I’d be at the top of Google, but would neglect to mention the time-investment required. Additionally, Ignite never makes up solutions. If I ask them a question, they investigate to find the correct answer.

Are there any areas they could improve?

They could be more affordable. Their cost is quite high and not what I’m used to paying for marketing. It would be great if they had prices listed on their website and an alternative pricing plan for new businesses. Also, some of the French keywords they provided didn’t make sense for my industry. Nevertheless, they did an amazing job, even on the French website.

Do you have any advice for potential customers?

Ignite’s services are likely too expensive for startup companies. The results are great, but their premium price necessitates an existing customer base and stable revenue streams.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

SEO and CRO for Lighting Re-Sale Company

“The communication is great and Ignite is very proactive.”

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Oct. 2017 - Ongoing
Project summary: 

Ignite Visibility took over SEO, CRO, and social media efforts for a lighting company. They manage keywords and do digital content creation.

The Reviewer
 
11-50 Employees
 
Denver, Colorado
Kevin Joyce
Director of Marketing, Shine Retrofits
 
Verified
The Review
Feedback summary: 

First and second page search rankings have increased nearly 90%. Ignite Visibility manages the project professionally and communicates clearly. Their high-quality work drives customer loyalty, and makes them ideal for ongoing partnerships.

BACKGROUND

Please describe your company and your position there.

I’m the Director of Marketing for Shine Retrofits. We re-sell LED lighting products online.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ignite Visibility?

We needed SEO, CRO, and social media help.

What were your goals for this project?

First, we wanted to increase visibility and traffic to our website. Second, we wanted to increase our conversion rate.

SOLUTION

How did you select this vendor? 

I worked with Ignite at a previous employer and was impressed with their work.

Describe the project in detail.

They perform SEO research and analysis, CRO audits, digital PR, and social media promotion and management. They also create content for our site and our blog.

What was the team composition?

We have a project manager and work with two social media staff members.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

The proportion of keywords we rank on the first two pages of Google for has risen 88%.

How did the Ignite Visibility perform from a project management standpoint?

I have a weekly meeting with the project manager and her team, and we use Basecamp to manage the project.

What impresses you about the Ignite Visibility?

Their quality of work is top notch. Chrystal, the project manager, goes above and beyond in delivering results. The communication is great and Ignite is very proactive.

Are there any areas for improvement?

I don’t have any areas for improvement as I’m very happy. I’ll be a long-term customer.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Strategy & SEO Services for Hair Products Site

"By following their instructions to the letter, we were able to considerably increase our sales."

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5.0

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2017 - Ongoing
Project summary: 

The project began with SEO services but has quickly expanded into social media marketing, product strategy, and website development consulting to maximize ROI.

The Reviewer
 
1-10 Employees
 
Montreal, Canada
President, Hair Products Retailer
 
Verified
The Review
Feedback summary: 

Although the long investment horizon required for SEO is frustrating, the returns generated through more immediate marketing methods such as Facebook targeting, product mix enhancements, and conversion optimization have made the partnership very fruitful. Sales have increased severalfold.

BACKGROUND

Introduce your business and what you do there.

Our company specializes retail sales in the hair care industry. As the company president, I oversee all of the company's operations. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignite Visibility?

Being in a competitive industry, we faced great difficulty increasing our organic traffic and overall digital marketing strategy. The competitors in our industry are all knowledgeable in marketing and therefore it was hard for us to compete in this environment. We had tried different solutions with no sustainable positive results.

When I was working with another SEO agency previously, I didn’t see a sufficient return on investment. I was receiving a lot more traffic, but nobody was buying. When I hired Ignite, my main concern was if the organic traffic would convert.

SOLUTION

What was the scope of their involvement?

The first thing Ignite Visibility did was analyze our entire marketing strategy such as social media, organic traffic, etc. They also surprised me a little bit because, for the first time, someone was recommending enhancements to my website both in design and in technical aspects. For instance, they pinpointed some technical difficulties I had on my website. They told me exactly what to do. Secondly, they did something called conversion optimization on the website itself where we changed a few images and added some quality guarantees and 'returns accepted' language.

In our case, the results came very quickly after that. In a matter of two months, we already had a big increase in organic traffic. The project manager responsible for our project would constantly keep an eye on the competitors. He would come up with ideas, strategies, and even product suggestion. By following their instructions to the letter, we were able to considerably increase our sales. The ROI is excellent.

I hired them for SEO initially, but they started helping us with a bit of everything. One thing that they focused on a lot in addition to SEO was social media. We were using Instagram and Facebook. They asked us to also use Twitter. When I told them I’d never had traffic from Twitter, they told me to use it anyway because it will help our overall SEO strategy and it also adds some credibility if somebody looks at our Twitter. The second thing they did was help me run advertising on Facebook with a sales funnel where we have a posting strategy. We began targeting people on Facebook using their emails.

How did you come to work with Ignite Visibility?

I used to work with a different SEO agency. The agency was horrible, but they had good reviews. Somebody told me if I go on Clutch, I’ll see a bunch of companies and the reviews are verified, which I understand now since I submitted a review online but you scheduled a phone interview to gather info instead of publishing the online review. I found Ignite on Clutch.

We discovered Ignite Visibility because of the numerous positive reviews the company received. In addition, they also had an impressive portfolio of customers.

As I was looking at them on Clutch and their website, they kept mentioning that they are focused on return on investment. That focused on ROI interested us and was confirmed to us in phone calls. Therefore, we decided to hire them.

How much have you invested with them?

We have spent $20,000 so far.

What is the status of this engagement?

We started working together in February 2017. We’re still doing SEO services. Next month, I am going to do a second project with them to sell on Amazon.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were doing approximately $2,000-$3,000 a month in sales before I hired Ignite. After two or three months, we’re making $10,000-$12,000 in sales. One of Ignite's strategies was to look at what people were searching for in Google Trends and compare with my competitors and then suggest products for me to sell. For instance, my website sells hair care products. They told me ponytail extensions would be a good selling product that I didn't have on my site at the time. So I ordered ponytail extensions from my supplier and listed them on my website and it has been working well. They evaluated and improved our product mix.

How did Ignite Visibility perform from a project management standpoint?

Everything with Ignite is really excellent. This is why I really took the time to give a review. So far, they have been wonderful. The contract says I have one phone call with them every two weeks, but really anytime I could ask them to call and they’ll call. I can send emails and they’ll answer. Communication is their asset.

They told me about a few tools they are using on our project so that I can use it with them, too. One is Google Analytics, which I was already using, but they configured my analytics so that it can track conversions. The second was a product from SEMrush. This is where they track organic traffic, keywords, and performance. I use that tool with them so I can see the progress.

What did you find most impressive about them?

I would say it’s the technical aspects of my website. My website had a lot of issues apparently. I didn’t see that from my end, but they showed me a report that was generated by Google. I had 300,000 URLs being indexed with duplicate pages. It was out of hand, but I didn’t notice that because my website works perfectly fine from my end. They were able to find out a lot of technical issues that Google can see, but that I cannot see. We were able to fix that and that helped a lot.

Are there any areas they could improve?

Anytime I have feedback, they address it. My reaction initially may have been that the price is too high. Paying $3,000 per month for a marketing agency is high. However, I used to hire people from India for a lot less, but there were no results. They have nothing to improve currently.

Do you have any advice for someone who was thinking of working with them?

I wish I had known how long it would take before I would have the results. When I hired them, I initially planned to retain them for three months only. I didn't have a lot of results after just three months. They told me that SEO could take one to two years. I wish I had known in advance that I would have to commit a year or two before seeing positive SEO results.

5.0
Overall Score Ignite Visibility is the only company we need for everything related to marketing.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Everything is scheduled in a timely manner with proper communications.
  • 5.0 Cost
    Value / within estimates
    The cost is not high if you take into consideration the ROI.
  • 5.0 Quality
    Service & deliverables
    They treat my business as theirs, and the ROI is excellent
  • 5.0 NPS
    Willing to refer
    It is rare to see a competent and sincere SEO agency, and therefore I would definitely recommend them.