Ignite Visibility is one of the highest recommended agencies on Clutch.co and one of the top digital marketing companies in the industry. Ignite Visibility has used the same strategies they use for clients to become a six-time Inc. 5,000 company. Ignite Visibility offers best-in-class digital marketing strategy, SEO, paid media, social media, email marketing, creative, development, Amazon, CRO and more. Ignite Visibility focuses on relationships, responsiveness and results. Ignite Visibility has had the pleasure to work with some of the biggest brands in the world and currently represents 180 clients.
Ignite Visibility is led by industry expert and University of California San Diego teacher John Lincoln. Lincoln has been practicing online marketing since 2002 and is one of the world’s top digital marketers. Lincoln was named the Search Marketer of the Year and Ignite Visibility has been featured on major industry publications such as Entrepreneur, Inc., The New York Times and Forbes. Lincoln is the author of three books, Advolution, Digital Influencer and The Forecaster Method. Over the last 10 years, the expert team has collectively created over 150 proprietary methodologies which solve the biggest problems in digital marketing with measurable success rates.
By establishing mutually beneficial, long-term relationships, Ignite Visibility creates custom solutions tailored to meet the specialized business objectives of each client. In an industry with no barrier to entry, Ignite Visibility has forged ahead by rigorously innovating, training and testing staff. Ignite Visibility has a proprietary technology called "Certainty Tech" which allows them to forecast results for every service. The company has 230+ employees.
Ignite Visibility has a relentless focus on goals, forecasting, innovation and customer success. Learn more: https://ignitevisibility.com/about
Min project size
$5,000+
Hourly rate
$100 - $149 / hr
Employees
250 - 999
Locations
San Diego, CA
Year founded
Founded 2012
Languages
Timezones
9 Languages that we service
English
Spanish
Portuguese
Japanese
German
French
Dutch
Mandarin
Italian
2 Timezones that we service
PST
Pacific Standard Time (PST)
EST
Eastern Standard Time (EST)
1 Locations
San Diego , CA
No have been added yet...
Pricing Snapshot
Min. project size
$5,000+
Avg. hourly rate
$100 - $149
/hr
Rating for cost
4.7
/5
What Clients Have Said
Ignite Visibility offers competitive pricing with a range of services, typically involving investments from $5,000 to $250,000 annually. Clients report good value for cost and effective project management, though some experienced delays and concerns over accountability. Overall, they are recognized for their expertise and responsiveness.
Ignite Visibility is highly praised for their expertise in SEO and PPC services. Clients have experienced significant improvements in organic traffic, keyword rankings, and conversion rates due to their efforts. Their strategic approach and ability to adapt to changes in SEO trends have been particularly noted. Clients have reported increased ROI and sales after engaging with Ignite Visibility for these services.
High Quality Content Creation
Clients appreciate Ignite Visibility's ability to create high-quality content that aligns with their brand and marketing goals. This includes SEO-optimized content, blog posts, and social media material that have contributed to improved online visibility and engagement.
Impressive Client Testimonials and Case Studies
Ignite Visibility has received numerous positive testimonials and case studies from clients, highlighting their ability to deliver on promises and achieve significant business results. These success stories have contributed to their strong reputation in the industry.
Issues with Communication and Strategy Execution
Some clients have experienced challenges with communication and the execution of strategies. There have been instances where clients felt the team could have been more organized and provided clearer strategic direction, impacting the effectiveness of the engagement.
Positive Impact on Client Revenue and Growth
Many clients have reported significant positive impacts on their revenue and business growth as a result of working with Ignite Visibility. This includes increased sales, improved lead quality, and higher conversion rates.
Flexibility and Customization in Service Offerings
Ignite Visibility is recognized for their flexibility and ability to customize services to meet the specific needs of their clients. This has been particularly beneficial for clients with unique business models or niche markets.
"Ignite is very diligent and punctual and is available if we need them off of their regular scheduled client meetings."
Dec 15, 2021
CMO, BBQ Outlets
Robert Liljenwall
Retail
Orange, California
11-50 Employees
Online Review
Verified
Ignite Visibility provides digital marketing expertise for a retail organization. Their service includes SEO, paid media placement, technical website programming, and more.
Ignite Visibility has brought significant increases in the client's online business since the beginning of their partnership. They now have a reliable relationship that is kept diligent and punctual. Overall, they have a good, reliable relationship.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
BBQ Outlets is a national online and local retail organization marketing outdoor living areas. We specialize in selling premium BBQ equipment -- grills and accessories. outdoor kitchen islands, patio furniture, fire pits and heaters.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Ignite Visibility, and what were your goals?
We need high-end digital marketing expertise to help us build a competitive, national online presence. Their experience and track record matched our needs perfectly.
SOLUTION
How did you select this vendor and what were the deciding factors?
We researched several firms and reached back to Ignite Visibility who had contacted a year ago...plus they served as the digital marketing agency for our biggest competitor.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
They provide a plethora of digital marketing services -- including SEO, CRM, technical website programming and coding, key words, public relationship, paid media placement, and working with our technical and marketing staffs on a variety of projects on a daily basis.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with the lead technical advisor, head publicity consultant, paid media supervisor, and a variety of other Ignite team members who helped on marketing tactics, wordsmithing, presentation, and streamlining our online strategies to increase revenues.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Generally speaking, we are making significant increases in our online business because of their recommendations.
How effective was the workflow between your team and theirs?
We have had a good, reliable relationship. Ignite is very diligent and punctual and is available if we need them off of their regular scheduled client meetings.
What did you find most impressive or unique about this company?
They know their stuff.
Are there any areas for improvement or something they could have done differently?
As many, we get tired of Zoom calls and meetings. There is always going to be a disconnect with this communications model. But it's what we have to deal with -- not happy, but....
RATINGS
5.0
"So far, they have been outstanding."
Quality
5.0
Service & Deliverables
"Highest quality"
Schedule
5.0
On time / deadlines
"Very, very punctual, on time."
Cost
5.0
Value / within estimates
"Not cheap but worth it."
Willing to Refer
5.0
NPS
"Have already done so.
PPC Services for Home Rental Service Provider
Other Digital MarketingPay Per ClickSearch Engine Optimization
$10,000 to $49,999
Feb. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We love that they're always able to answer all our questions regarding our marketing needs."
Nov 2, 2021
Brand Marketing Manager, Hygge Home Rentals
Olivia Hill
Hospitality & leisure
Irvine, California
11-50 Employees
Online Review
Verified
Looking to generate more leads, a home rental service provider has hired Ignite Visibility for their paid advertising expertise.
Overall, it has been a smooth partnership. Ignite Visibility communicates regularly with the client, holding weekly Zoom meetings and reaching out through email to ensure everyone is always updated. They've also impressed with their ability to provide the right answers and solutions to problems.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I'm the Brand Marketing Manager at Hygge Home Rentals. Our mission is to bring high quality home rentals to the masses, through Airbnb rentals. We do this by partnering directly with property owners (investors), who are looking for a way to maximize their returns on their investment properties.
Using our extensive knowledge in both the Real Estate and Travel Industries, our 10+ years renting on Airbnb and other sites, and our proprietary software that we have built in house; we are able to offer a service that is un-matched. Our clients are happy to work with us, because we are able to off-set our management fee with increased revenue, all while saving them time and effort.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Ignite Visibility, and what were your goals?
We were launching Hygge Home Rentals and had a previous relationship with the company. Our goals were to generate client leads.
SOLUTION
How did you select this vendor and what were the deciding factors?
We had done previous work with them and loved the work they did on a previous company launch.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with a paid media specialist.
RESULTS & FEEDBACK
How effective was the workflow between your team and theirs?
We had weekly meetings via zoom and communicated mainly through email and monday.com. All of our questions were answered in a timely manner.
What did you find most impressive or unique about this company?
We love that they're always able to answer all our questions regarding our marketing needs, even if it was outside of their scope. If our paid media didn't have an answer, she found someone who did.
Are there any areas for improvement or something they could have done differently?
None.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO & PPC Services for Industrial Hemp & CBD Company
Pay Per ClickSearch Engine Optimization
$200,000 to $999,999
Apr. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Very impressed with the thoroughness of SEO insight."
Sep 17, 2021
VP of Global Marketing, Santa Fe Farms
Jonathan Mackintosh
Agriculture
Colorado Springs, Colorado
1-10 Employees
Online Review
Verified
Ignite Visibility provides SEO and PPC services for an industrial hemp and CBD company. This involves performing market analysis, current outreach, and tech stack to determine the right content to craft.
Thanks to Ignite Visibility, the client has seen a 200% increase in traffic as well as an increase in keywords showing up in Google search results. The team displayed incredible communication, high attention to detail, and a humble approach to delivering the client's needs.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the VP of Marketing for an industrial hemp and cbd company
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Ignite Visibility, and what were your goals?
We hired Ignite to expand our reach on search engines, growing our traffic and owning critical "real estate phrases" in our niche market. We also need help navigating the tricky world of PPC in an unregulated market
SOLUTION
How did you select this vendor and what were the deciding factors?
I interviewed multiple companies, reviewed online reviews, and talked to referral companies about Ignites ability to deliver
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Ignite did analysis of our market, our current outreach and our tech stack to determine the right rhythm and content to meet the goals we set out for. They rebuilt the SEO of our web site architecture and delivered monthly blogs that highlighted our key initiatives in our market, setting us up and the industry experts
How many people from the vendor's team worked with you, and what were their positions?
The project manager has a content manager, developer team, SEM team, PR outreach and editorial staff working with us to make it happen
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
We have seen a 200% increase in traffic and close to a 2000% increase in keywords showing up in Google's Search Engines.
Describe their project management style, including communication tools and timeliness.
Fantastic organization, incredible communication, high high attention to detail and a humble approach to meeting the clients needs.
What did you find most impressive or unique about this company?
Ignite knows the industry. Very impressed with the thoroughness of SEO insight and their ability to break through the red tape we faced with PPC, going above and beyond to build us out as a case study for this emerging industry
Are there any areas for improvement or something they could have done differently?
I cant think of a thing...besides wishing it was free! :)
RATINGS
5.0
"Exceptional team to work with"
Quality
5.0
Service & Deliverables
"Industry leading content"
Schedule
5.0
On time / deadlines
"Very ready and willing to accommodate my schedule"
"We're so lucky to have had the opportunity to work with them."
Aug 27, 2021
Head of Marketing, Topic Insights
Anonymous
Media
Boulder, Colorado
11-50 Employees
Online Review
Verified
Ignite Visibility had been hired by a digital media startup to provide SEO and content marketing services. The vendor has also launched a digital PR campaign to increase the client's domain authority.
Ignite Visibility has successfully raised the client's organic traffic with dedication and commitment to the project. The client says they could feel their eagerness to make their startup grow with a unique excitement and workflow. Although, it could be better with more senior SEO strategists.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the co-founder and Leader of Topic Insights, a digital media startup dedicated to creating stories, conducting research, and publishing articles with the mission of merging storytelling with activism.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Ignite Visibility?
We hired Ignite Visibility to:
Boost our SEO strategy
Increase our organic traffic
Enhance our content marketing strategies
Boost our startup's DA
SOLUTION
How did you select this vendor and what were the deciding factors?
We had a list of possible agencies to work with, but we decided for Ignite due to how carefully they crafted their proposal and how committed they were to making our startup grow.
Describe the project in detail and walk through the stages of the project.
Ignite first conducted a site audit to look for room for improvement and identify weak points. They then developed a keyword strategy to boost our organic traffic and launched a digital PR campaign to increase the site's domain authority. Month after month, they crated a report with the results.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with:
An account manager (PM)
A client success manager
A digital PR specialist
Freelance writers
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
We did increase our organic traffic and our startup's domain authority a bit.
How effective was the workflow between your team and theirs?
We had weekly meetings via Zoom. We stayed communicated throughout our project duration via email and Basecamp.
What did you find most impressive or unique about this company?
Definitely the SEO Manager RENE. HE is the main reason we were impressed by Ignite. He took everything to heart - he was so committed and dedicated to making our startup grow that you could tell through his emotions, work, and excitement. We had to change PM when the project first started, and I think that if it wasn't for him, we wouldn't have continued working with Ignite. We're so lucky to have had the opportunity to work with them.
Are there any areas for improvement or something they could have done differently?
Everything was great. But would've liked to have other senior SEO managers or strategist to be involved during our project.
RATINGS
4.5
Quality
4.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.0
NPS
Web Development for Mental Health Service Provider
Web DesignWeb Development
$50,000 to $199,999
Jan. 2020 - June 2021
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They were detail-oriented and kept our project moving along, bringing the right resources to the table when needed."
Jul 19, 2021
CEO, TAG
Erik Nielsen
Healthcare
Dallas, Texas
11-50 Employees
Online Review
Verified
Ignite Visibility migrated a mental health service provider's website to another custom website. They are also responsible for content writing, SEO, and e-commerce integration for their membership platform.
The project was a success and had received great feedback from its users. Ignite Visibility lowered the company's bounce rates by 50%, increasing the time of their visit significantly higher. They were detail-oriented and immersed in their vision.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the CEO of TAG, a mental health service that provides a combination of people sharing their experiences and licensed clinicians who analyze and provide our members with advice and coping skills.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Ignite Visibility?
We need to migrate from our Alpha site to a custom website that Ignite created for us.
SOLUTION
How did you select this vendor and what were the deciding factors?
We had a recommendation to use Ignite and found their experience relevant and extensive.
Describe the project in detail and walk through the stages of the project.
After a series of discovery meetings Ignite was tasked with creating our entire site from design concept to production to content writing, blog creating, SEO optimization, ecommerce integration, and membership platform.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with a variety of Ignite's team from design through development and specialists in SEO, analytics, and copywriting.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
The project was a success and we've had a great reception from our members. Our bounce rate is 50% less than our industry and our time on site and pages per visit are significantly higher than our industry.
How effective was the workflow between your team and theirs?
They were detail-oriented and kept our project moving along, bringing the right resources to the table when needed.
What did you find most impressive or unique about this company?
I was most impressed by Ignite's ability to immerse themselves in our subject matter and create content that was powerful, despite our niche in mental healthcare.
Are there any areas for improvement or something they could have done differently?
We could have moved faster, which was partly due to our (client-side) changes.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO & PR Services for House Cleaning Service
Search Engine Optimization
$10,000 to $49,999
Jan. 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"They stand out among all of our vendors as one we can trust to do what they claim in a timely fashion."
May 19, 2021
CDO, The Maids International
Josh Minturn
Business services
Omaha, Nebraska
11-50 Employees
Online Review
Verified
Ignite Visibility strategizes a cleaning service's SEO and PR efforts. Their goal is to increase their website's organic traffic.
Ignite Visibility doubled the client's traffic, growing over three thousand keywords on the first page of search engines. They lead a proactive approach for the project, making sure that deliverables are transparently seen n Basecamp. Their speed of service has also gained the client's trust.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Chief Development Officer at a residential cleaning franchise business operating over 180 locations in the US and Canada.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire Ignite Visibility, and what were your goals?
We work with Ignite for our SEO strategy and related content needs as well as our PR efforts and outreach. Our goal was to increase the volume of keywords we were being found for as well as increase traffic to our website.
SOLUTION
How did you select this vendor and what were the deciding factors?
The selection of this vendor predated my tenure with The Maids, however, the selection criteria was based around finding a vendor that could accommodate an enterprise level brand with many affiliate locations (franchisees) and build an effective strategy to get both our primary url and our franchisee landing pages found.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
The scope of work is far to detailed to layout in this comment section, but I was pleased to discover Ignite has thought of literally everything we both requested and may have wanted (or not known we wanted). Ignite uses a very detailed project plan each month to ensure they are executing on their deliverables, and have always over delivered.
How many people from the vendor's team worked with you, and what were their positions?
We have 3 of their team members working with us regularly. We have a Senior Director of Business Development, a Digital Strategist, and an SEO Content Specialist.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
In a year, we have doubled our website traffic and have grown to over 3K keywords on page one.
Describe their project management style, including communication tools and timeliness.
Ignite has effectively used a project management tool called Basecamp to aid in ensuring deliverables were met. The use of the tool has provided excellent transparency on what the company is actually doing for us.
What did you find most impressive or unique about this company?
Ignite continues to deliver above my expectations. They are proactive in their approach and always leave our reporting calls with recommendations for us to consider. They stand out among all of our vendors as one we can trust to do what they claim in a timely fashion.
Are there any areas for improvement or something they could have done differently?
I've been satisfied with the work Ignite has done.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Custom Software Development for Education Management Centers
Custom Software Development
$10,000 to $49,999
Oct. 2020 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"Ignite answers a question, tells us why it is important, and makes sure that we understand their response."
May 5, 2021
Digital Marketing Director for Education Management Centers
Anonymous
Education
South San Francisco, California
Phone Interview
Verified
After migrating a website from WordPress to HubSpot, Ignite Visibility took on redesigning the entire property. The ongoing work is focused on enhancing the UX to drive user engagement. They also provide SEO.
Flexible and caring, Ignite Visibility has proven themselves to be a committed partner. From significant traffic improvement to an increased number of qualified leads, they've also succeeded in terms of metrics. Ignite Visbility also offers knowledge sharing and transparency into project management.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I am the director of digital marketing for a franchise with 90 plus centers across the country. We offer in-center and online programs for children and adults who wish to improve their brain’s physical performance. Our customers range from people with ADHD, Dyslexia, or learning challenges or disorders, all the way to folks who simply want to up their game a bit. We work with kids aged 4–18, and we also have adult programs.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Ignite Visibility?
I brought them in initially to help with our SEO by fully migrating our site onto HubSpot, as part of it was still on WordPress.
SOLUTION
What was the scope of their involvement?
Originally, we were going to migrate and redesign our site all at once, but we made a business decision to break it apart so that we could better track performance internally. Right now, they are redesigning our entire website.
Our website now is very old and outdated — it doesn’t represent our brand or communicate well to our users. It utilizes a lot of text and doesn’t have a very good UX. We wanted to bring it up to date with the new brand standards we’d been working on, as well as create a better that’s easier to understand, scan, and read, and ultimately convert with. Another company is helping with our brand refresh and messaging, and we communicate their work to Ignite for the latter to implement in the design.
We also have a monthly SEO retainer with them.
What is the team composition?
We have Jason (Senior SEO Strategist) and Oscar (VP of Creative) on the SEO side, as well as two other people on the development team. Ignite Visibility also uses offshore developers. I’ve also worked with the head developer, and she is awesome.
We got to a place where we had done a couple of revisions, but the design wasn’t exactly where we needed it to be. We were working with a junior designer on the team, so we asked Oscar (VP of Creative) to bring on a more senior resource to get us across the finish line. He was absolutely supportive and willing to do that.
How did you come to work with Ignite Visibility?
I worked with Ignite at a previous company for about two years. One of my colleagues there had done some research, and we liked the client base that they had, and John (Co-Founder and CEO) was rated 2017 Search Engine Expert of the Year.
We also liked how straightforward and clearly they communicated, and their strategies sounded logical. We were doing a CMS migration similar to one they’d done for another of their customers, and they accomplished that without causing a dip in traffic. We were really interested in that piece.
Here at my current job, my boss brought on Ignite Visibility before I joined the team. She’d worked with them at her previous post, which, coincidentally, was also at my old company. I came to my current post during the RFP process and viewed everyone’s materials. I chose Ignite after a series of final interviews.
How much have you invested in them?
We have invested around $25,000–$50,000 with them so far.
What is the status of this engagement?
We signed the statement of work in October 2020. The project is ongoing; once they finalize the design with signoff from all our stakeholders, they’ll launch the site. We don’t have a hard date yet, as we’re waiting for the design to get where it needs to be.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
I don’t know what the design output is going to be, but I have seen the senior designer’s previous work, and I am very excited about it.
From February–March, we saw pretty great gains in our SEO performance, including a lift in the number of keywords that our blog had on page one. In March only, we gained 132 keywords. Our franchise ventures each have their own page, and, collectively, those pages saw a lift month over month. They grew by 20% in sessions and 21% in users. Organic traffic to the homepage was up 10%.
Ignite Visibility had an insight that 21 of our top 22 top-visited pages were blog posts, and they recommended that we add an inquiry form to our blog post. We did that, and we are seeing inquiries come through from it.
There have been a couple of bumps along the road, but there have only been a few migrations in my career that have gone perfectly. When a couple of things happened, Ignite Visibility’s team handled them very well, working hard without complaining. They treated the migration just like I would have, and I am responsible for owning it. I felt like we were all a part of the exact same team.
How did Ignite Visibility perform from a project management standpoint?
It started off a little rocky. I came to meetings with questions that I expected the team to answer, and I communicated my expectations when that didn’t happen. Ignite Visibility listened to us and was able to change, pick up the pace, and come more prepared. I have been very happy with that ever since that communication.
We started out with two separate weekly Zoom calls: one for the SEO team and one with the web development team to discuss feedback. Ignite recommended that we form a single call so that everyone can hear each other. We talk about SEO first and design and develop second, and it’s been very beneficial for both our team and Ignite. I also send them emails if I think of other questions between our meetings.
We set the agenda for the meetings the day ahead of time. Ignite sends me a notice of what the agenda is, and then I add my questions and topics that I want to cover so that they can prepare.
What did you find most impressive about them?
It’s been clear that Ignite Visibility cares about its customers since I first interviewed them at my previous job. Additionally, their strategy revolves around performance, and not just for organic traffic, but sales. I don’t care if I see a 20% lift in organic traffic if it’s not bringing me qualified traffic and increasing leads. They are very accommodating in our standing in that aspect.
I also like how transparent they are about sharing case studies, as well as the templates that they use to track projects. This shows us how detailed they are and what their process is like. By answering our basic questions, we learned how much pride they take in educating their clients. Other vendors that we’ve worked with respond to our questions with vague, unimpressive answers. Ignite answers a question, tells us why it is important, and makes sure that we understand their response.
Ignite supported us the entire way, diving in without question and successfully completing the migration. I am a part of a very small but mighty team, and I was prepared to do a lot of the heavy lifting myself or bring in interns to get it done. Every time I pose a question to Ignite, like how to perform QA, record all the URLs we’re bringing over, or ensuring our redirects are set up correctly, they explained how they would do it themselves. They alleviated a lot from my plate so that I could work on other tasks.
Finally, we asked them to have a couple of development resources certified in HubSpot, and they were happy to get their people certified.
Are there any areas they could improve?
There are two items I could say. The first is the previously mentioned communication issues, where their team didn’t have answers for questions related to our timeline and tasks that they were owners of. After I communicated that to them, the situation was fixed immediately.
The other issue was the junior designer working on the website. I know that Oscar was working with him to ensure that the deliverable would work for us, but early on we noticed that we weren’t going to get across the finish line with that designer. His deliverables along the way weren’t meeting our expectations, and we gave feedback. They’ve been flexible, thankful, and able to accommodate us.
Do you have any advice for potential customers?
Ignite can give you advice and insights all day long, but if your company doesn’t take those insights and publish those changes on the website, then nothing will happen. I know this, but putting it into practice is the hardest thing to do. You have to make the recommended changes continuously because it is a 50/50 partnership.
Right now, we’re 2–3 months into the SEO monthly retainer. I have 500 pages of content that I can start updating, but I need approval internally, and that takes time. If you’re in this situation, ask Ignite Visibility what else you can do in the downtime.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Digital Marketing for Safety Education Company
Content MarketingOther Digital MarketingPay Per ClickSearch Engine Optimization
$200,000 to $999,999
Mar. 2012 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They’re always in touch with us to make sure we know how everything’s going."
Apr 26, 2021
President, Certifyme.net Inc.
Tom Wilkerson
Education
Phoenix, Arizona
1-10 Employees
Phone Interview
Verified
Ignite Visibility serves as the digital marketing partner to a safety education company. They have worked on SEO, PPC, link building, PR, content creation, email marketing, branding, and graphic design.
With the engagement steadily growing over many years, Ignite Visibility has performed well. They have delivered a 25% ROI on their recent email marketing campaigns as well as a 250% ROI on their PPC work. Their constant project updates via Basecamp have helped the partnership run smoothly.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the president and CEO of an online OSHA safety training and education company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Ignite Visibility?
I initially engaged them in 2012 to help with Google-related SEO for several of my sites. We’ve continued to add services with them since then.
SOLUTION
What was the scope of their involvement?
We’ve worked together on SEO, PPC, link building, PR, content creation, email marketing, branding, and graphic design. We continue to offload digital marketing processes to them after starting them on our own.
What is the team composition?
I work with nine members of their team.
How did you come to work with Ignite Visibility?
I found them through a friend of a friend. With how critical solving the problems I was having with Google were, I was happy to start working with them. The relationship’s grown organically since then due to their client engagement, accountability, and automated reporting.
How much have you invested with them?
We’ve spent several hundred thousand dollars with them.
What is the status of this engagement?
We’ve worked together since March 2012.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
In our email marketing campaigns, we’ve seen a 25% return on investment. Our PPC ROI is 250%. They’ve found a way to attract an audience to our site despite safety training not being an objectively exciting subject.
How did Ignite Visibility perform from a project management standpoint?
Their project management skills are fantastic. They report progress to us multiple times a day, which keeps me happy. We’ve just switched from using Basecamp to Monday, which has helped us manage data better.
What did you find most impressive about them?
They’re always in touch with us to make sure we know how everything’s going. We never have to chase them down about anything.
Are there any areas they could improve?
We’ve had a great time working with them, but they’ve grown a lot recently. I hope this growth doesn’t change their customer service capabilities in the future.
Do you have any advice for potential customers?
Start with a small project and work your way up from there. That’ll give you time to get used to each other. After that, you can continue to grow your engagement with them like we have.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
"They do well working with our spread-out team."
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Web Dev & Digital Marketing for Biotech Startup
Other Digital MarketingWeb Development
$50,000 to $199,999
Aug. 2020 - Jan. 2021
5.0
Quality
4.5
Schedule
5.0
Cost
4.0
Willing to Refer
5.0
"Their team was flexible and proactively contributed ideas that drove the success of the project."
Apr 21, 2021
Head of Digital, Biotech Startup
Anonymous
Chemicals & Biotechnology
United Kingdom
51-200 Employees
Phone Interview
Verified
Ignite Visibility helped a biotechnology startup expand its online presence. They built the client a new website in WordPress and handled media outreach, social media content creation, and SEO services.
For the digital marketing portion of the engagement, Ignite Visibility directly drove growth and increased engagement for the client’s social media platforms. The new website has received overwhelmingly positive feedback as well. Their team kept the project on track with regular communication.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the head of digital for a biotechnology startup focused on developing and delivering COVID-19 vaccinations. I oversee all digital efforts.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Ignite Visibility?
As a quickly-growing organization, we needed to build brand ethos over a short period of time. We brought them in to help us develop a new website and provide us with digital marketing services.
SOLUTION
What was the scope of their involvement?
In the first phase of the project, they built the website in WordPress. We previously had a hastily-built Squarespace site for our organization. They quickly replaced this site with a temporary solution while they took the time to properly build us a new site. For the digital marketing portion of the engagement, they handled media outreach, social media content creation, and SEO services.
What is the team composition?
I worked with Oscar (VP of Creative and Web Dev.) as well as their interactive project manager, their social media content manager, their SEO project manager, and a couple of content writers.
How did you come to work with Ignite Visibility?
The decision to work with them was made prior to me joining the project, so I can’t speak directly to the decision-making process. However, my team has told me that we picked them due to their track record and the glowing recommendations we received from our investor group.
How much have you invested with them?
We spent $25,000 for the site portion of the project and $32,000 for the digital marketing portion of the project.
What is the status of this engagement?
We worked together from August 2020–January 2021. We paused and then restarted the effort part way through the engagement.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
For the digital marketing portion of the project, we tracked growth and engagement on our social media platforms. It was clear that their work directly drove growth in our online presence. On the web development side, our investors and internal executive stakeholders were impressed with their work. It’s too early to truly gauge the value of the site, but in the immediate term, those who didn’t like the old site have really liked the new one.
How did Ignite Visibility perform from a project management standpoint?
They were great with structuring regular Zoom calls to keep everything on track. Outside of these calls, we communicated via email and Basecamp.
What did you find most impressive about them?
Their team was flexible and proactively contributed ideas that drove the success of the project. Other firms I’ve worked with have been content to simply follow project requirements.
Are there any areas they could improve?
I would have appreciated them pushing me a little more in providing my approvals. That way, they could have kept moving forward rather than waiting for me. However, I know this can be hard for a vendor.
Do you have any advice for potential customers?
Be open creatively and consider their ideas for your project.
RATINGS
5.0
"I learned a lot from them."
Quality
4.5
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
SEO, PPC, and Digital Marketing for Therapeutic Company
Other Digital MarketingPay Per ClickSearch Engine Optimization
$200,000 to $999,999
Oct. 2020 - Ongoing
5.0
Quality
4.5
Schedule
4.5
Cost
4.0
Willing to Refer
5.0
"We’re in a niche business area, so they’ve done an outstanding job coming up to speed."
Mar 31, 2021
Owner, Therapeutic Company
Anonymous
Healthcare
Phoenix, Arizona
51-200 Employees
Phone Interview
Verified
Ignite Visibility provides ongoing digital marketing services, focusing on SEO, PPC, social media marketing. They do both on- and off-page SEO, providing technical backend support, blog work, and linking.
The client has taken Ignite Visibility on in other ventures thanks to their strong work. Fighting against several disadvantages in ranking algorithms, Ignite Visibility has achieved numerous page one and two results. Their commitment helps them collaborate and communicate like an internal partner.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the owner of a therapeutic that goes into people’s homes, provides IV hydration, and treat individuals with chronic illness. Additionally, we provide health and wellness services.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Ignite Visibility?
We work with Ignite Visibility for marketing purposes including SEO and PPC. The goal is to increase brand awareness and expand our business range. We’re using them in multiple situations currently.
SOLUTION
What was the scope of their involvement?
Ignite Visibility is continually optimizing our web page and SEO — handling all the digital wizardry that goes into that including blogs, internal linking, and more.
They’ve also worked with outside companies to establish external links and provide cross-pollination in that respect. They also deal with all of our Facebook and Instagram paid media and Google Ads — really, any of the major platforms out there. We work with them to develop and establish our brand name and our company on those platforms.
What is the team composition?
Right now, we have a team of 8–10 people that we deal with regularly, but we’ve had up to 20–25 people engaged with our company at a time. Our standard team is 8–10 people that are continually working on our stuff or overseeing projects.
How did you come to work with Ignite Visibility?
I reached out to somebody that we knew in the marketing world, and they’d heard of Ignite Visibility. It was a personal acquaintance. We liked Ignite Visibility's website, and we hadn’t heard anything bad, so at minimum, we wanted to hear what they had to say, but we ended up being very impressed with what they brought to the table.
We let them know what we wanted in the form of a rough framework before our first Zoom call, and they did a lot of background research. At that call, presented on our SEO rankings and some of the areas for improvement they’d identified regarding our web page, SEO, and paid media. Not only did they hear us out, but they told us what they could do. That’s really what sold us to give them a chance.
How much have you invested with them?
We’ve spent around $250,000–$300,000 with them so far.
What is the status of this engagement?
We’ve been working together since October 2020.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
We’ve exponentially grown our business and continue to use them in our other business ventures outside of Mobile IV Nurses.
I don’t have the exact numbers, but we look at our statistical metrics like our Google rankings for specific keywords. They’ve been able to get us on page one for both our ads and our keyword searches. Given the newness of our business and website, the fact that they’ve been able to get us page one and page two rankings is very impressive. They’ve worked diligently so as these aspects of Google’s algorithm lapse, we’ll start ranking higher and higher.
How did Ignite Visibility perform from a project management standpoint?
They perform very well. Together, we use Sprout Social, which allows us to go in and see the calendar of what ads are scheduled, review the ads they’ve put together, approve them, and collaborate on any needed changes.
They also use Basecamp, which I’m head over heels for because it allows us, as the end-user, to go in and communicate with their entire team. We can see what projects are up, what their status is, and communicate about them. It also allows for live feedback. It’s a great platform to keep individuals in the know about where everything is.
Basecamp is our main communication tool for day-to-day communication, but we also speak over email and Weekly Zoom meetings.
What did you find most impressive about them?
Their team functions like it’s a part of my company. When we have communication, they provide feedback and listen to what we’re saying, even if it’s a challenge we’re raising. They’ve taken strong ownership. Rather than being a contractor, they come to the table like they’re a part of our team.
Are there any areas they could improve?
I don’t have any feedback. Because each industry is different, you’re going to have ups and downs when Google and other platforms change their analytics models. It’s a continual learning curve — not to mention that we’re in a niche business area, so they’ve done an outstanding job coming up to speed.
Do you have any advice for potential customers?
They are a great group of individuals that will take care of other customers just as well as they take care of us.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
4.5
On time / deadlines
Cost
4.0
Value / within estimates
"They have a high cost."
Willing to Refer
5.0
NPS
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